NOVEMBER/DECEMBER 2018
in this issue . . . WOMEN’S FASHION cinderella
MEN’S FASHION the art of fashion film
CREATIVE reflections
HEALTH & BEAUTY going green
CREATIVE BEAUTY unraveled
LIFESTYLE art + texture
SPECIAL THANKS & THE TEAM ADVERTISEMENTS
PHOTOGRAPHY Kaitlin Grant STYLE BY Mackenzie McDonell MAKEUP BY Dianne Avila CASTING BY Tori Tullio
The old woman I shall become will be quite different from the woman I am now. - George Sand
By Madison Walsh Decade after decade, photography has worked its way int the fashion industry. Photos were the most popular and efficient way to showcase new trends, unique styles and creative expressions in clothing. Broadcasting designers’ ideas through this medium has been a tremendous outlet for viewers to get a sneak peak into the world of fashion and design. Photoshoots go hand-in-hand with the fashion world and are known for producing still images that are used for a variety of platforms. Iconic still photos from prestigious photographers such as Helmut Newton have graced fashion media outlets for decades. Newton is known for showcasing emotion, liberation and energy, all within a single still photograph. During his career, he broke gender stereotypes by photographing women in places of strength and perceived power. Imagine how Newton could have conveyed these elements if videography was an accessible option during his career. Now, video is the new still photo, and videography gives fashion audiences a feeling of involvement. In this fast-paced society, finding new ways to market and showcase a creation is vital to success in any industry, especially fashion. Videos in the fashion world are taking the artistic experience one step further and breaking previously established boundaries. During New York Fashion Week this past September, top designers showcased their spring and summer looks on the runway in preparation for the upcoming season. Watching videos of this event gives life to the models who walk the runway, shows the personality of the designers behind the masterpieces and captures details of the pieces that a still photo could not do justice. The way each piece moves and shifts as the models work the runway gives viewers the opportunity to be more in touch with the design. Videos allow viewers to feel as though they are getting more of the story than the creator intended to convey — they are certainly getting more than they would through a still image. Fashion videos have been gaining popularity because video offers a more relatable type of experience. It makes it feel as though the viewer is living in the depicted scene. This mysterious, avant-garde world appears to be revealing more of itself through video compared to traditional forms. Fashion videos have captured the attention of individuals in all different forms, including commercials, social media and even large billboards. Videos have allowed the fashion world to peak the interest of viewers by bringing life to their favorite brands of clothing.
PHOTOGRAPHY Sara Seryani WRITING BY Madison Walsh STYLE BY Baraka Macharia & Dwayne LaGrone MAKEUP BY Michaella Andersen CASTING BY Molly Gundry
CREATIVE CREATIVE CREATIVE CREATIVE CREATIVE CREATIVE CREATIVE CREATIVE CREATIVE
PHOTOGRAPHY Gemma Darr STYLE BY Hanna Darnell, Meghan Lloyd, Eve Voci, Dylan Curtis, Lydia Reynolds MAKEUP BY Melissa Nichols CASTING BY Tori Tullio
HEALTH HEALTH HEALTH HEALTH HEALTH HEALTH
AND AND AND AND AND AND
BEAUTY BEAUTY BEAUTY BEAUTY BEAUTY BEAUTY
PHOTOGRAPHY Sara Seryani WRITING BY Maggie Dutch
By Maggie Dutch There is no denying the cannabis renaissance, both medically and recreationally. On Nov. 6, 2018, Michigan became the 10th state to legalize marijuana. In conjunction with the legalization is a beauty and wellness movement, encouraging people to become better acquainted with the lesser-known affects of marijuana that come from hemp and CBD. Cannabidiol (CBD) and Tetrahydrocannabinol (THC) are the two primary cannabinoids that naturally occur in the cannabis sativa plant. The natural receptors in our bodies naturally respond to cannabinoids, and we make our own cannabis-type chemical called the “bliss molecule.” When we absorb cannabinoids into our bodies, they don’t see them as toxins. Instead, our body deals with cannabis as a natural substance. Both of these substances interact with the cannabinoid receptors found in the human body and brain but differ dramatically in their individual effects. THC is responsible for creating the “high” associated with recreational cannabis use. While you will have to be 21 years old to use marijuana recreationally in Michigan, there is nothing to stop you from legally purchasing CBD products in all 50 states. CBD is the non-psychoactive cannabis compound. In fact, it can actually counteract the psychoactivity of THC. CBD has anti-inflammatory properties, which can be helpful for conditions such as acne, psoriasis and eczema. In a published study, researchers found that CBD inhibited sebum, a type of oil production and normalized overactive sebaceous gland cells—a leading cause of acne. With inflammation being the root of all evil, the CBD’s anti-inflammatory action can help skin look more radiant and youthful. The endorsement of startup skin care lines and new products infused with CBD are coming from recognizable names in the beauty industry, making CBD a whole lot more sophisticated. Milk Makeup released a mascara made with CBD oil just this past year. According to its website, CBD provides a good vegan alternative to beeswax, which is a common ingredient in mascaras. The oil gives the mascara an added conditioning benefit. Additionally, Vertly, a CBD infused skincare line with the message “experience the healing power of plants,” makes a line of lip balm by Claudia Mata, a former W magazine accessories editor. The cannabis industry as a whole is receiving a makeover. Even though there are “luxury” cannabis suppliers with a focus on modern branding and minimalist designed packaging, you should purchase your products from reputable suppliers and opt for formulas that are purer and less processed for more promising results. We gain more benefits when we consume the “whole” version versus the processed plant. While there is still much research to be done, we can safely say that giving your skin a little CBD buzz can have beneficial effects. As a consumer, you can take part in the de-stigmatizing and normalizing of the cannabis plant while adding a layer of intrigue and sleek design to your medicine cabinet.
PHOTOGRAPHY Shelby Burnett MAKEUP BY Hannah Kutchinski & Sakina Abdei CASTING BY Camryn Cureton
LIFESTYLE LIFESTYLE LIFESTYLE LIFESTYLE LIFESTYLE LIFESTYLE
PHOTOGRAPHY Sara Seryani STYLE BY Timosha Krivtsov MAKEUP BY Sakina Abdei CASTING BY Taylor Moran
By Abby Jaroszewicz & Claire Ryan Michigan State University has a unique population that is constantly creating and reinv campus is full of young, ambitious innovators and entrepreneurs. East Lansing is the pe to hone in their marketing skills before approaching graduation and the realities of a ca business owners need to utilize the proper tools to ensure that their brand can grow an potential. Identify Your Target Audience Understanding your brand and the audience it is intended to reach is crucial. A market money on demographics that are uninterested in purchasing their goods or services. In must be identified for a brand to determine the type of consumer who needs or wants their product, who their business is currently reaching and how they will expand that outreach. Create a Virtual Presence We live in a digital age—everyone is mobile and everyone can communicate right from their screens. A brand needs an online presence, whether it be through a website, social media accounts or a combination of the two. In this aspect, appearances matter. Different fonts and color schemes speak to viewers, so it is important for a marketer to use their digital spaces to bring their brand to life. Add Personality Consumers love personal connections. Small brands need to completely encompass the brand they are pushing out the the world and create impactful interactions with their customers. It has been proven over and over again in multiple studies that viewers respond more positively to images that contain faces and personalities—giving a brand owner the opportunity to include themselves in the advertising sector of their company. Timosha Krivtsov, a junior Apparel and Textile Design student at MSU, has already gained valuable marketing experience, even going so far as to attend Kansas City Fashion Week, with a brand called Art + Texture. “There are these recurring silhouettes,” said Timosha on his original idea. “We keep releasing the same kind of clothing.” His product starts as one sweatshirt, and using zippers and attachments it can be shaped into eight different garments, all while using a quarter of the fabric—thus the name, Sweatshirt-One. “It’s not just about creating a sustainable clothing brand; it’s about inspiring other brands to think sustainably as well.” Timosha chose a few core aspects when building his brand. “Making engaging content... education is a huge thing I want to push,” Timosha said. “Given that fashion is currently the second-most polluting industry, it’s time for us to rethink the way that we design clothing, the way that we market it [and] the quality in which it’s sold in.” In terms of Art + Texture’s image, Timosha is fond of minimalism. “It’s intentional... you’re thinking about ‘what kind of message am I trying to convey?’”
Most important in the digital age is connections, especially those made on social media. not here,” Timosha said, referring to East Lansing. “We can’t get that reach without soci Sweatshirt-One is an innovative idea backed by a passionate creator. “This product and enough to be able to hold itself together,” Timosha believes. With the launch of a redesi made-to-order products in January, it’s only a matter of time before Art + Texture starts deserves.
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he team . . . EDITORS-IN-CHIEF Kara Dempsey & Zoey Berghoff ASSISTANT TO THE EICS Wolfgang Ruth FINANCE Hannah Huehn Nina Kirchner Alyssa Mills LIFESTYLE Charlotte Beers Katie Kalass Monique Ross MARKETING Annie Davis Courtney Monge MEN’S FASHION Molly Harmon PHOTOGRAPHY Riley James Gemma Darr PUBLIC RELATIONS Holly Kitts Mattie Milne WOMEN’S FASHION Mackenzie McDonell Meghan Provenzano FASHION SHOW Thomas Messenger VISUAL MEDIA Amanda Schlau Lauren Wallenfels SOCIAL MEDIA Mady Emerson Madeline Strintz Wolfgang Ruth
ADVERTISING Whitney Thalheimer Eve DeMeester ART Kelly Phalen Anna Warbel CASTING Abigail Rothe Shannon Parr Caroline Semler CREATIVE Hanna Darnell CREATIVE BEAUTY Hannah Kutchinski Sakina Abedi DIGITAL CREATIVE Taylor Sterenberg Taylor Stack DIGITAL BLOG Heather Haely Nareh Vartanian MANAGING EDITOR Emma Moller EDITING Jordan Sickon EVENTS Morgan Schwany Katie Telder HEALTH & BEAUTY Jessica Hanna Olivia Russell
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