IBMR Journalism School, Hubli, India. Prospectus by Vinaychandra Mahendrakar

PROSPECTUS | 2010

M A I N J O U R N A L I S M A N D M A S S C O M M U N I C AT I O N

SCHOOL OF JOURNALISM

CONTENTS Mission Statement

Perspective

Messages from Leaders

Why IBMR School of Journalism?

About IBMR School of Journalism

Advisory Council

Faculty & Resource Persons

Competitive Edge

IBMR Infrastructure and facility

Media Visit

Journalism Club Activities

About The Bharathiar University

Course Structure

Alliances & Associations

Courses Offered

Course Structure

Scope of Journalism Course

Hi-lights of IBMR-J School

Placements

Life at IBMR-J School

Visitors at IBMR-J School

IBMR in news

Alumni Reflections

Students opinion

Applying to IBMR School of Journalism

SCHOOL OF JOURNALISM

Mission Statement We want to empower individuals no matter where they are with all the knowledge and guidance that they need to become worthy media professionals. It will always be our endeavour to develop truly effective, flexible and integrated media management study programmes for the benefit of one and all.

IBMR School of Journalism | Prospectus 2010

Perspective

The unprecedented advances in information and communication technology, occurring in the second half of the twentieth century has made the global village an imminent reality. The far reaching changes have involved a series of transformation such as the convergence of technologies, the worldwide reach of the media and the global nature of their content. These changes are bringing about a real revolution based on information and learning, symbols of the information society and the new technologies. In a global technological society, it is very important that people understand how media shapes our knowledge, thinking and behaviour in order to navigate their life. Therefore there is a growing realization among educators that it is essential to reach people to understand the media and their messages so that they can access, analyze, evaluate and communicate messages through varied forms and more especially they can decode, evaluate, analyze and produce both print and electronic media. This has naturally necessitated a change in the approach of our education systems and methodologies and the recent

years have witnessed a tremendous proliferation and growth of alternative system of education. In the fore front of this effort to bring about change in education at higher levels, the IBMR School of Journalism offers Masters degree and Postgraduate diplomas in association with Sikkim Manipal University of Health, Medical and Technological sciences which enjoys wide recognition across the country. Against a backdrop of a unique learning ambience, campuses equipped with state-of the art infrastructure, the deeply committed and skilled faculty of IBMR School of Journalism work tirelessly in their endeavour to train competent professionals and help them discover a turning point in their lives, gaining skills and confidence not only to meet challenges, but to create new opportunities as well. Over the years, numerous aspiring young journos graduating from IBMR School of Journalism, have benefited and carved for themselves a niche in companies across the entire spectrum of the media and communication industry. And of course meriting rewarding careers.

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Every individual has a certain potential, a definite career goal. At IBMR School of Journalism, we create the success story tapping the individual's inherent strengths, ironing out his weakness, arming him with outstanding communication skills and placing him in a world of opportunity. With everincreasing competition in a shrinking world, prospective employers have started to layoff raw hands and instead focus on young professionals with practical capabilities and professional dynamism. At IBMR School of Journalism the thrust is on thorough practical understanding of acquired knowledge along with all round personality development. This gives our students a head start over others and helps them blend easily into the work culture of any organization from day one. At IBMR School of Journalism, the faculty is like a team of professional sculptors who have absolute confidence in their hammer and chisel of knowledge to shape the future of a raw young man/woman to a significantly higher value compared to other. They go out of the way to mould students to a higher degree of exceptional competence and groom them as quality media professional, that's a promise! I take this opportunity to express my good wishes to each one of you in your endeavor at IBMR School of Journalism. Vinayachandra M. Mahendrakar Chairman

It is call of the day that the graduates of North Karnataka need opportunities to pursue higher level specialization as quality media professionals and worthy journalists. IBMR School of Journalism is the only autonomous Institute catering these needs to fulfill the aspirations of the truly desiring students of North Karnataka otherwise the students were compelled to study at university campus with restricted seat intake. The IBMR School of Journalism with the strength of experience & high qualified faculty and visiting professionals and personnel with academic excellence is able to carve the students' personality to the expected current level. I extend my heartiest welcome to visit our campus and be a part of IBMR School of Journalism family. Shantilal Jain Director

SCHOOL OF JOURNALISM

IBMR School of Journalism | Prospectus 2010

Change is the rule of nature. In the 21st century, the total world scenario is fast undergoing change in all kinds of facets. Globalization has converted the earth onto a global village. All this has been possible because of tremendous technological innovations & intentions that have come into use. One greatest achievement is in the field of communication modes. One such parameter is that of journalism. Journalism of today incorporates state of art innovations. Present day graduates need to undergo trimming through such of a course. IBMR School of Journalism is one such Institute that provides the basics needs and much more. A course in MA Journalism or PGDJM will fulfill his aspirations. We welcome such ambitious students to IBMR School of Journalism.

Prof. P. N. Khatavkar Dean

â&#x20AC;&#x153;An education isn't how much you have committed to memory, or even how much you know. It's being able to differentiate between what you do know and what you don't.â&#x20AC;? At IBMR School of Journalism, education to the field of Journalism and communication is full time activity that prepares the students to step into the world of media with confidence and grace. IBMR School of Journalism helps strengthen the student's communication skills, explore new concepts and perspectives thus enabling one to be more effective and competent in the media world.

Dr. Nayana Gangadhar

The conferring of the prestigious Chanakya Award by Public Relations Council of India as the Communication School of the Year 2007 speaks for itself the dedication of the management and faculty to train and educate our students to become confident and successful media persons of tomorrow.

Principal

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Why IBMR School of Journalism?

A single little seed, planted in the year 2004 has today, grown into a huge oak tree, thanks to the care and nurturing it has received from the management and faculty.

Today the oak stands tall, with roots reaching down to the water and its branches extended to the sky, bearing fruits aplenty.

The incredible success and abundant rich life of IBMR SCHOOL OF JOURNALISM was rightly rewarded in February 2008 when the institution was conferred with the prestigious Chanakya National Award as â&#x20AC;&#x153;The Communication School of the Year 2007â&#x20AC;? in the field of Mass Communication and Journalism Education, by Public Relations Council of India at a special ceremony by His Excellency the Governor of Karnataka, Shri Rameshwar Thakur, at Bangalore, in the presence of Shri N. Santosh Hegde, Lokayuktha Justice and Shri Prakash.P.Mallya CMD, Vijaya Bank.

Growing outward AII activities at IBMR School of Journalism are oriented towards creating opportunities for students to discover,

IBMR School of Journalism | Prospectus 2010

explore and learn not just within the confines of their curriculum- but extending outside the boundaries of the classroom and academics. Students are encouraged to expand their horizons, enrich their thinking and grow outward. At the same time, IBMR School of Journalism firmly believes that rigorous academics is the backbone of all education and students at here go through a rigorous curriculum that packs in a total of 50 hours per week that includes 25 hours of classroom teaching, 8 hours labs, 15 hours of project work and 2 hours of media exposure.

Academic Orientation A strong academic orientation lays the foundation for life-long learning, ingraining in the youth the psyche of the eternal student. The orientation program enabled the students to familiarize themselves with the teaching methodology and aids used in the classroom, use of in-campus facilities and services, library and lab use and other services. The programmes also focus on academic and personal counseling, equipping students with necessary study skills required for academic setting, enabling students to adjust to the IBMR School of Journalism's teaching model. Special foundation programmes are offered to foreign students who may be visiting India for the first time These programmes are designed to help them understand Indian culture, society and values so that they can adapt themselves to the local conditions without problems.

Modular Curriculum We believe that it is vital for a student to have a strong focus on the subjects of study at any given time. In order to facilitate this curriculum is designed with a modular structure. This also makes it possible for students to opt for electives that supplement their areas of interest and skills

Project Work and Presentation Project Work and presentations expose students to real-world situations which require students to take the initiative, research facts, work on time bound programmes and develop communication and presentation skills which play an important role in shaping the future of the students.

The media also lends its support and encouragement so that the human resource that is available is of high quality and of relevance to the need of the media industry. Short live projects taken up during the sessions allow the students to experience real time practical situations. This helps the student to apply, illustrate or supplement classroom lessons. Students after completion of second semester will work as an internee in any recognized media institutions of the state for a period of 45 days.

Guest Lectures Eminent personalities from different media industries and walks of life are invited to visit the campus and share their experiences and give students a global outlook through interactive programmes.

Professional Development Another unique feather of the programme at the IBMR School of Journalism is the Professional Development module which runs parallel to the main programme.

Participants are engaged in a guided process of: â&#x20AC;˘ Self Assessment â&#x20AC;˘ Reflection â&#x20AC;˘ Identification of a personal growth plan The programme also brings a number of guest speakers to the institute, including top media experts as well as Government Officials.

Modular Curriculum

Intensive Interaction with Media In today's highly competitive world it is a must for students to have exposure to the outside world, preparing them for the challenges that they will face in their field, At all levels, students are exposed to the media industry through lectures, seminars, study tours, media visits etc,

25 hours

8 hours 15 hours

2 hours

Internship and Media Exposure IBMR School of Journalism strongly encourages its students to broaden their outlook and experience by participating in live projects, seminars, media presentations, study trips and media visits. The media interface has been a crucial element for IBMR School of Journalism. Media heads are actively involved in interacting with students and the faculty ensures that the media and field visits are oriented towards exposing the students to all facets and aspects of media organization and management. These visits broaden the student's horizon and all in all are a highly rewarding experience for the students.

Classroom

Lab

Seminar/ Project Work

Industry Exposure

We believe that it is vital for a student to have a strong focus on the subjects of study at any given time. In order to facilitate this, the curriculum is designed with a modular structure. This also makes it possible for students to opt for electives that supplement their areas of interest and skill.

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About IBMR Journalism School

IBMR School of Journalism | Prospectus 2010

IBMR School of Journalism, Hubli is a unit of Vidyabharati Foundation and Charitable trust. It was founded in 2004 to impart practical oriented training in Journalism and Mass communication. IBMR School of Journalism is an autonomus institute that is dedicated to provide integrated perspective of media functioning along with a fair amount of exposure to technical know how. The incredible success and abundant rich life of IBMR School of Journalism was rightly rewarded in February 2008 when the institution was conferred with the prestigious Chanakya National Award as “The Communication School of the Year 2007” in the field of Mass Communication and Journalism Education, by Public Relations Council of India at a special ceremony by His Excellency the Governor of Karnataka, Shri

Rameshwar Thakur, at Bangalore, in the presence of Shri N. Santosh Hegde, Lokayuktha Justice and Shri Prakash.P.Mallya CMD, Vijaya Bank. The main objective of IBMR School of Journalism is, to impart practical oriented training in journalism and mass communication with special emphasis on developmental journalism, equipping the budding journalists with tools and experiences needed to succeed in the ever evolving Media industry. Since the main objective is to nurture the future media suave professionals, live projects and internships are given as much importance as theory classes. Regular assessment and feedback is an integral part of the student faculty relationship. Positive criticism and encouragement, dare the students to be creative and produce innovative ideas.

His Excellency the Governor of Karnataka Shri Rameshwar Takur giving away the Public Relations Council of India's Chanakya Award to IBMR Managing Director Shri Vinaychandra Mahendrakar and Principal Dr. Nayana Gangadhar for “ The Best Communication School of the Year 2007”.

MA Journalism Graduate students after receiving the Gold Medals. Asst. Prof. Harshavardhan Sheelvant is also present

MA Journalism Graduate Students eagerly waiting to be conferred with the degree at the Annual Graduation Day.

R Shrinidhi receiving the Gold medal for Excellence in Academics from the Minister for Large and Medium Scale Industries and District Incharge Murugesh Nirani on the occasion of the Annual Graduation Day.

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Advisory Council

Dr. Patil Puttappa Veteran Journalist, Hubli. Prof. P. N. Khatavkar Dean, IBMR, Hubli Dr. Nayana Gangadhar Principal, IBMR School of Journalism Dr. K. Puttaraju Chairman, Dept of Communication, Bangalore University

IBMR School of Journalism | Prospectus 2010

Dr. Gangadharappa Professor and Head of Dept of Mass Communication and Journalism, Karnataka University, Dharwad. Dr. N. S. Ashok Kumar Professor and Head of the Department of Electronic Media, Bangalore University. Dr. K. J. Joseph Chairman, Dept of Communication and Journalism, Mysore University

Dr. G. P. Shivaram Professor, Mangalore University Dr. Usha Rani N Professor, Dept of Mass Communication and Journalism, Mysore University Mr. Shailesh Raj Urs Head of Dept. of Mass Communication , KSOU

Faculty Dr. Nayana Gangadhar M. A. Ph.D. Mr. Arun Kumar Habbu M.A (English), M.A (Political Science)

Mr. Harshavardhan Sheelvant M.A, (Ph.D), C.A.M Fellow/ Dip. Customs and Central Excise, Dip. HRD. Prof. Ajit Bhandari L.L.B

Smt. Krishnaveni B.Com, MBA Mr Deepak R Karade M.A, Dip. Computers

Resource Persons Prof. K.S. Sharma Rtd. Prof. of Law, Hubli. Dr. M. Gangadharappa Professor & Chairman, Dept.of Mass Communication and Journalism, Karnataka University Dharwad. Dr. Bhagwan Shankar Sawai Station Director, AIR Dharwad

Shri. Gururaj Jamakhandi Journalist ( Freelance)

Shri. Shivanand Kalwe Environmental Writer, Sirsi

Shri. Chamaraj Savadi Dist. Correspondent, Prajavani, Dharwad.

Shri. Gurulingaswamy Dist. Correspondent, E-TV, Hubli.

Shri. Mallikarjun Siddannavar Principal Correspondent, Kannada Prabha, Hubli.

Shri. M.Madan Mohan Rtd. Special correspondent, THE HINDU.

Shri. Anil Desai Program Executive, AIR, Dharwad.

Shri. Eshwar Daitota Editor, Times of India (Kannada), Bangalore

Smt. Anita Pailoor Chair person, Centre for Agriculture Media, Dharwad

Shri. Gopalkrishna Hegde News Editor, Prajavani, Hubli.

Shri. Ullas Gunega PRO, Karnataka Vikas Grameena Bank.

Dr. Shivaram Pailoor Asst. News Editor, AIR, Dharwad.

Dr. Prakesh Bhatt Director, BAIF and Community Expert, Dharwad

Shri. Sachidanand Hegde Editor, Dheyanishta Patrakarta. Sirsi. Shri. Mohan Nagammnavar Journalist (Freelance) Shri. G V Yathiraju Resident Editor, Vijay Karnatak, VarurHubli. Mr. Rajashekhara Kambara Chief- Programmes, Sadguru Sai Media Services, Bangalore .

Dr. Ramanna Mulgi Folk Art Expert, Hubli Shri. Mukund Maigur President, Kriyasheela Geleyar Balag, Dharwad Dr. Mahesh Walvekar Dist. Correspondent, Udaya TV.

Shri. Ganesh Kadam President, Media Club, Dharwad. Shri. Hariprasad Nadig Founder Editor, Kannada Wikiepedia and Sampada.net, Bangalore Shri. Vasant Kaje Content Consultant, Sampada.net, Bangalore Shri. Murali Prasad Senior Software Engineer and Community Expert, “Eco-Friendly Life”, Bangalore Shri. Kiran Bakale Photojournalist, Hubli. Shri. Sheelakumar Sanitation Programme Expert, Bangalore. Shri Ayyappa Masagi Director, Water Literacy Foundation, Hubli Mr. Madhu Desai Renowned Artist.

Shri. Jagguchandra Kudla Theatre Director, Dharwad.

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Competitive Edge

Traditional Style

IBMR Journalism School

The teachers function as experts

Teachers/Instructors as knowledge facilitator

Extensive knowledge of the subject matter bound by traditional instructional approaches

Strategic knowledge of the subject matter

Lecture style top down communications

Two way learning style

Directed learning

Self-directed learning

Focus: what was, what is, what will be

Focus: what is, what can be

High academic performance standards imposed upon students

High academic performance standards guided and monitored by instructors

Standardized student evaluation schemes

Flexible student evaluations schemes

Premium upon retention of information

Premium upon application of information

Recognition of book learning

Recognition of experimental learning

Promotes rational thinking

Promotes innovative thinking

Set curriculum, which require continuing students to take course in already mastered skills

Flexible curricula tailored to students learning and needs while maintaining high academic quality

Number of years required to successfully complete the programs much more and student could lose motivation in mid career

Allows for use of phased texts and programs, thus permitting each student to progress at his / her pace

IBMR School of Journalism | Prospectus 2010

Creating Winners The strength of IBMR School of Journalism model lies in

Intensive Interaction With Media

bringing its ability to deliver study programmes which

In today's highly competitive world it is a must for students to

understand the need of the students in the Indian context

have exposure to the outside world, preparing them for the

while at the same time keeping a global relevance.

challenges that they will face in their field, At all levels,

Apart from the rigour of classroom academics, the model of

students are exposed to the media industry through lectures,

IBMR School of Journalism integrates a spectrum of additional

seminars, study tours, media visits etc,

components that include Training Programs, Exchange

Guest Lectures

Programs, Media visits, Study trips Expert lectures, Hands-on

Eminent personalities from different media industries and

training media institution, Specific-skills training, Project

walks of life are invited to visit the campus and share their

guidance etc.

experiences and give students a global outlook through

Tapping into the years of experience and accumulated

interactive programmes.

knowledge base, the leadership of IBMR School of Journalism has evolved a model that has a character of its own and is designed to add an extra dimension to the student's personality and give them the competitive edge.

Leadership Development Programme The leadership Development Programme is a weeklong presession that starts off the students two year stint at IBMR School of Journalism. It is a series of intensive, high- energy field projects and hand on seminars that gets the developments of the student's effectiveness and leadership-their IBMR School of Journalism edge off to a very quick start.

Professional Development Another unique feather of the programme at the IBMR Journalism School is the Professional Development module which runs parallel to the main programme. Participants are engaged in a guided process of: • Self Assessment • Reflection • Identification of a personal growth plan The programme also brings a number of guest speakers to the institute, including top media experts as well as Government Officials.

Project Work And Presentation Project Work and presentations expose students to real-world situations which require students to take the initiative, research facts, work on time bound programmes and develop communication and presentation skills which play an important role in shaping the future of the students.

Practice Journal The budding journalists of the institute through the year publish every week private practice journals in English called 'Vision” and 'Dristi Shristi” in Kannada. Under the guidance of the faculty they are planned, written, printed and circulated by the students.

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Infrastructure and Facilities Classroom

Hostel

Spacious classrooms equipped with the latest teaching aids and Audio-visual equipment make learning at IBMR School of Journalism a truly stimulating experience.

IBMR School of Journalism offers separate boarding & lodging facilities for boys and girls. The facilities are customized to suit every need and budget.

Study Material

Alumni Association

IBMR School of Journalism provides study material free of cost to all students. Besides study material, IBMR School of Journalism also provides a biography of reference material to all students. The students are advised to refer to books mentioned in the biography for better understanding of the subject.

Students passing out of IBMR School of Journalism are offered exclusive lifetime membership to a full-fledged and active 'IBMR School of Journalism Alumni Club'. This club helps keep alive personal interaction between both old and new students and opens exciting career opportunities.

Computer Lab With growing advancements in technology, computer skills are a must for any chosen field. In keeping with this trend, IBMR School of Journalism has equipped the Computer Lab with complete facilities including internet and multimedia. The lab is accessible to every student on flash of his ID card. All machines are Pentium based with broad band connectivity through V-SAT for 24-hour internet access.

Library IBMR School of Journalism has an excellent library of books, periodicals journals both national and international major magazines, audio & video cassettes and CD ROMs for ready references. The library is also equipped with past exam papers, project reports, maps and other reference materials.

IBMR School of Journalism | Prospectus 2010

Journalism Club Journalism club is a forum to stimulate intellectual environment and also to develop and deliver study programmes that extend beyond the limitations of the traditional classrooms. Through this club special lectures from experts from various fields, seminars, symposiums, workshops, model press meets, personality development programmes will be arranged periodically. The programmes are arranged and conducted by the student under the guidance and support of administration and faculty members. This club offers a platform for the students to discover the potential of their hidden talents.

Media Visits The Institute organizes visits to various media related organizations and printing units. It also conducts media surveys, in the areas of rural developments, media management, advertising and public relations. 1.

Student of Journalism Pushpalata interacting with the forest guard during the media visit to Dandali.

Faculty and Students with the generous and welcoming people of our villages.

Interacting with the farmers and understanding their ideas, problems and solutions.

Interviewing the farmers on their ground.

Principal Dr. Nayana Gangadhar and students interacting with veteran journalist T S George, Dharwad.

At the Community Radio Centre of University of Agricultural Science, Dharwad.

Students at the University of Agricultural Science, Community Radio.

Understanding the innovative ideas for water conservation during their media visit to Gadag and Navalgund.

Sharing the humble offering of the village people during the media visit.

10. Interacting with Director of Water Literacy Foundation Ayappa Masagi during the field trip to Gadag. 11. Asst. Prof. Harshavardhan Sheelvant together with the student interacting with the host of the farm during the field trip to Kanour.

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Journalism Club Activities 1.

Minister for Large and Medium Industries Murugesh Nirani interacting with the budding journalists of the IBMR College of Journalism during the Model Press Meet.

HDMC Mayor Radhabai Safare together with the Management, Faculty and Students of IBMR-J School on the occasion of the Model Press Meet.

Faculty and Students of IBMR College of Journalism, Hubli at the Phone-in-Programme held in assoication with Vijay Karnatak Kannada Daily. Principal Dr. Nayana Gangadhar, Hubli Dharwad Police Commission N. Shivkumar, Mr. Pastay and Asst. Prof. Harshavardhan Sheelvant are also present. Police Commissioner of Hubli Dharwad Narayan Nadmani interacting with the journalism students during the Model Press.

Veteran Journalist Nadoja Patil Puttappa inaugurating the State Level Symopsium on “Emerging Trends in Reporting”.

On line Kannada portal team members of Sampada.net interacting with the students of journalism during the “Neera Nishinte” symposium.

IBMR School of Journalism | Prospectus 2010

Deshpande Foundation’s Satish Jha addressing the students after inaugurating the one day Workshop on Farm and Rural Journalism organized in association with Centre for Agriculture Media, Dharwad.

HDMC Commissioner P Manivanna answering to questions of the budding journalists at the Model Press Meet.

10. Editor Times of India (Kannada) Shri. Eshwar Daitota addressing the students of journalism on topic of “New Trends in Writing and Media“on the occasion of the book release function, Dharwad. 11.

Editor Kannada Wikiepedia and Founder Sampada.net, Shri. Hariprasad Nadig delivering a lecturer on the Online Journalism at IBMR-J School.

12. SDM Medical College Blood Bank Officer Dr. Sudhir Bhatt, Principal Dr. Nayana Gangadhar, Asst. Prof. Harshavardhan Sheelvant, staff of SDM Medical College and student at the blood donation camp.

13. Members of the Water Literacy Team, Bangalore, Chairman IBMR Shri Vinaychandra Mahendrakar, Director Shri. Shantilal Jain, Principal Dr. Nayana Gangadhar watering the plant to mark the inauguration of the one day workshop on, “Water, a Survival Story” to the occasion of the World Environment Day. 14. TSR Recipient Veteran Journalist Surendra Dani felicitated during the inauguration of the Journalism Club Activities. 15.

Members of the Water Literacy Team, Bangalore, Chairman IBMR Shri Vinaychandra Mahendrakar, Director Shri. Shantilal Jain, Principal Dr. Nayana Gangadhar during the one day workshop on, “Water, a Survival Story” to the occasion of the World Environment Day.

16. Deputy Commissioner of Dharwad District M S Srikar participating in the Model Press held at the college. 17. Students participating in the indoor tournaments organized as part of the “Fun Week” at IBMR. 18. Associate Editor Padmaraj Dhandavate addressing the journalism students on topic of “Writing Skills”.

19. Resident Editor Vijay Karnatak, Varur- Hubli Shri. G V Yathiraju honouring the out going students with a mementos on the occasion of the Senior Students Farewell. 20. MA Journalism Students participating in the one day practical session on Photography and Videography, Dharwad. 21. Chief Accounts Officer SWR Deepa Kotnis, felicitated during the college observance of The International Women Day. 22. Asst. Prof. Harshavardhan Sheelvant and students of IBMR participating in the 3 day ‘Education Expo’ organized by the Education Department, Goa. 23. Director BAIF, Dr. Prakesh Bhatt, Renowned Environmentalist writer Shivanand Kalve, Dean IBMR Prof. P N. Khatavakar and Dr. Nayana Gangadhar inaugurating the one day seminar on the occasion of “World Water Day”. 24. Member of Parliament Prahlad Joshi answering questions put by the budding journalists during the Model Press Meet at IBMR School of Journalism.

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Alliances & Associations

Bharathiar University Named after the great national poet Subramania Bharathi, Bharathiar University was established in the year 1982 in Coimbatore by the Government of Tamilnadu, under the provision of the Bharathiar University Act (Act 1 of 1982), The Bharathiar University is accredited with 'A' Grade by NAAC and placed among the top ten universities in India. The University is a member of the Association of Indian Universities and Commonwealth Universities and is recognized by the University Grants Commission (UGC) of New Delhi. 15 Kms from the city of Coimbatore in Tamilnadu, the university is spread across 1000 acres with the Maruthamalai Hills as its background.

The vision of the university is to provide higher education of international quality. The aim is not only to impart subject knowledge and skills, but also to mould the students with better conduct and character committed to the societal needs and national development. Enshrined with the motto of “Educate to Elevate”, the university strives to realize the vision of India and excel in promoting and protecting the rich heritage of our past and secular ideals of the nation. To date, the University has 143 affiliated colleges, 85 of Arts and Science, 49 college of Education, 8 Management Institutions and 1 Air Force Administration College. In addition there are 18 research Institutes of State and Central Governments. Together the University caters to more than 1, 60,000 students and scholars all through the year.

Course Structure Study Components Course Title

Class assignments

Marks

Total

Credits

Semester I Introduction to communication

100

Reporting

100

Editing

100

Media History, Laws & Ethics

100

Media Management & Public Relations

100

Practical – I : Print Production

Elective / Diploma – I:

100

IBMR School of Journalism | Prospectus 2010

Study Components Course Title

Class assignments

Marks

Total

Credits

Advertising

100

Broadcast Journalism

100

Print Production Technologies

100

Theories of Communication

100

Practical – I : Print Production

100

Practical – I : Advertising

100

Elective / Diploma – II:

100

Film Studies& Photography

100

Mass Media Research Methods

100

Development Communication

100

Marketing Communication

100

Practical – III : Photography & Video Production

Elective / Diploma – III:

100

Practical: Photography & Video Production

100

Internship (Report 80% & Viva 20%)

100

Project: (Report 80% & Viva 20%)

100

Elective / Diploma – IV:

100

Total

2200

Semester II

Semester III

Semester IV

Colleges can choose any one of the following Group / Diploma papers as Electives: A.Diploma in Web Designing:

B.Diploma in Market Research:

C.Diploma in Film Making:

1.Introduction to Graphic Design

1.Consumer Behaviour

1.Scripting

2.Graphic & Animation

2.Media Planning

2.Direction

3.Web Designing Principles & Techniques

3.Convergence Advertising

3.Cinematography

4.Graphic & Animation and Web Designing

4.Market Research

4.Film Production

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The Sikkim Manipal University of Health, Medical & Technology Sciences (SMU) The Sikkim Manipal University of Health, Medical & Technological Sciences, Gangtk is incorporated under the State Legislative Act (Act IX of 1995) of Government of Sikkim and is recognized by AIU (Association of Indian Universities), UGC, Union Ministry of Human Resource Development & Government of India. The University is created with pioneering higher professional education in India & Abroad. Sikkim Manipal University (SMU) in association with IBMR JOURNALISM SCHOOL has established Study Campuses in major locations Hubli, Bangalore, Chennai, Ahmedabad and Goregoan with Stellar infrastructure. The Sikkim Manipal University offers world class Educational Programs and thus fulfilling the desires of thousands of students seeking higher education to further their careers. The courses include Master degree programs, Bachelor degree programs, Diplomas and Post Graduation Diplomas both in Management and Information Technology category.

IBMR School of Journalism | Prospectus 2010

Courses Offered Master Degree in Journalism and Mass Communication (MAJM) The Masters Degree in Journalism and Mass Communication has been introduced from the academic year 2004 by Sikkim Manipal University (SMU) to provide students with a firm career in Journalism and communication. This course aims to develop the ability for critically thinking backed by theoretical and practical applications in media and communication. The purpose of this programme is to impart professional training to students and to improve their employment opportunities in the ever evolving Media Industry. The Degree is awarded by the Manipal University, Sikkim.

Duration of the Program The duration of the program (MAJM) is two years. However the student is permitted to take maximum of four years to complete the course. The duration for completion of Post Graduate Degree in Journalism and Media (PGDJM) is one year.

Medium The medium of instruction will be in English.

Credit System Credit system is a systematic way of describing as educational program by attaching credits to its components. In this program each credit consists of 30 hours of study.

Academic Calendar The Academic calendar starts from 1st February and ends on 31st January of subsequent year.

Master Thesis (Project Work) In the scope and duration of the course, the master project is the postgraduate student's major effort of the year, an indepth exploration of a topic as a journalist would pursue it. The master project is intended to demonstrate student's ability to conduct and sustain research over several months, their ability to gather and organize large amounts of material and their capacity to present that material clearly and accurately.

All students shall take up in communication / journalism and allied areas for master thesis. The topic and guide shall be approved by the institute and the advisory board of studies. The master thesis should be submitted two weeks before the last working day of the fourth semester. The viva-voce test shall be conducted based on the findings of the study and overall comprehension of the subject. The viva-voce would be conducted by the Chairman of advisory board of studies with the staff member and two outside experts, who are the members of advisory board of studies.

Internal Assessment A student shall submit five assignments in each subject. They shall be submitted in the form of a Record Book and it would be evaluated both by internal and external examiner. The internal assessments are based on the assignments and class tests conducted by the institute. The internal marks awarded will hold well even if a candidate reappears for the examination.

Evaluation And Grading The evaluations are conceived, developed and administered on a rigorous and fair basis which brings out the best in students to prepare for challenging careers. Continuous evaluation is done through assignments and practicals. In each subject a student should secure at least 35% of marks and 35% in term end examination and an aggregate of 40% to pass. The degrees are awarded by Sikkim Manipal University of Health Medical and Technological Sciences in Distance Education. Based on the student performance, the following grading system will be adopted.

A. Excellent +70% B. Very Good +60% C. Good +50% D. Satisfactory +40%

There is no formal class session. The project is meant to provide an intellectual challenge to a student that goes beyond daily or weekly stories.

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Course Structure MAJM

Master of Arts in Journalism & Mass Communication Sikkim Manipal University Programme, recognized by AIU, Ministry of HRD, UGC, Govt. of India

Semester 1

Semester 2

• Internet & Media

• Radio & TV for Communication

• Computer Fundamentals

• Computer Applications in Mass Communication

• Mass Communication

• Television News

• Reporting & Editing

• Media Organization & Mgmt

• Media Laws & Ethics

• Communication Research

Semester 3

Semester 4

• News Criticism

• Organizational Communication

• Photography & Videography

• Advertising & Public Relation

• Interviews for Print, Radio & TV

• Event Mgmt & Reporting

• Online Journalism

• Master Thesis

Semester I Internet & Media

Credits 2

Computer Fundamentals

Mass Communication

Reporting & Editing

Media Laws & Ethics

Total Semester 2

16 Credits

Radio & TV for Communication

Computer Applications in Mass Communication

Television News

Media Organization & Mgmt

Communication Research Total Semester 3

4 16 Credits

News Criticism

Photography & Videography

Interviews for Print, Radio & TV

Online Journalism Total Semester 4

4 16 Credits

Master Thesis

Elective

Total

IBMR School of Journalism | Prospectus 2010

Scope of Journalism Course

The course aims at developing media professionals by equipping them with a unique perspective of Journalism in the Indian context, through a holistic approach. Our endeavor is to mould a new class of journalists and media professionals with emphasis on academics, practical experience, sophistication and objectivity, with a keen sense of social responsibility and a profound awareness of the challenges in an Indian perspective. Reporting and writing are the central disciplines of journalism. Through laboratory exercises and out door assignments it helps them to develop a variety of skills and the ability to write in a language that is correct, clear, straightforward and concise. Students learn to edit new copy and to write headlines for various media. They are also introduced to the requirements of the fast-growing online or 'new' media. They are required to know about computer programmes and software packages. Students in the institute work towards careers in public relations, newspapers and magazines, advertising, online journalism, electronic media etc.

Programme Goals

Moulding Students To

To develop aspiring journalists so they become fully functional members of the media industry.

The fundamentals and applications of computers in mass communication context.

To train students to think critically, together and present information so that it makes a difference.

The moral and ethical responsibilities of mass communication Professionals.

To inculcate in students a deep appreciation for the importance of meticulous research and careful analysis.

To provide students hands on experience in the functioning of large media organizations and to create an awareness of critical management issues in the newspaper industry.

The scope of modern communication media and the interaction between such media and other social institutions.

Mass media organization, including organizations, advertising and public relations.

Reporting and editing practices.

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Highlights of IBMR J School Scholarships for meritorious students and student exchange programmes with Foreign Universities.

Beautiful campus

Campus with Wifi and V-Sat facility

Infrastructure such as internet for e-leaning

Library rich with thousands of books related to the course and are supported by numerous weekly/fortnightly/ monthly magazines. The library also stocks a rich collection of audio and video CD's containing lectures of eminent as well as information on various related aspects.

A full fledged audio and video recording studio.

Compulsory educational excursion to media organization.

Assured placement support through our placement cell.

Plenty of campus interviews and direct placement offered.

Deputation of students for participation in state/ national level seminars and media fests.

Additional classes in English and French are arranged regularly to help the students to develop communication skills and enable them to prepare their resumes and face interviews with full confidence.

IBMR School of Journalism | Prospectus 2010

Placements • Journalism is popularly referred to as the 'Mother of all media '. It encompasses the occupations of reporting, writing, editing, photographing, broadcasting or telecasting news. Journalism students have the option of finding work with the following type of organizations. • Newspaper groups • News agencies and news bureaus like the Press Trust of India, Reuters, United News of India and Associated Press. • Feature Agencies like India News and Feature Alliance, Indian Press Agency, News Feature of India, etc. • Magazines and journalism in English and regional languages. • Indian Information Service (Group A) of the government, Directorates of publicity • In-house publications of large corporations. • Website / online publications • Television and AIR • Advertising agencies • Public relations offices, publishing house, etc. • Private TV channels like ETV, Udaya, SUN, Surya, Gemini, Chandana,TV9, Asia net, NDTV, StarTV, Aajtak, ZEE TV, M TV, V TV, etc. • International Channels like BBC, Discovery, National Geography, CNN, HBO, AXN, CNBC, etc. • In Multi National Companies (MNC's) as a technical writers.

Recent Placements • Prajavani, Hubli • Sanjayvani, Bangalore • Deccan Herald, Hubli • Kasturi Communications, Bangalore • Amoga Communications, Hubli • E TV, Hyderbad • Vijay Karnatak, Bangalore • New Indian Express, Belgaum • Chandana Television, Bangalore • ZEE Kannada, Raichur • Karavali, Karwar • Vijay Karnatak, Hubli • MM Arts and Science College, Dept of Journalilsm, Sirsi

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Life at IBMR Journalism School Opportunities for learning, growing and achieving are ample at IBMR School of Journalism. In addition to a challenging and forward thinking media curriculum, the activity and the staff and faculty at IBMR School of Journalism can change your perspective, your focus, even your life. The journalism club run by the students organizes a wide range of Social, cultural and educational programmes through out the year. These programmes serve as a platform for students to take up challenges and discover their potential in academic as well as extra curricular activities. At IBMR School of Journalism, special care is taken to recognize and reward achievements and special programmes by the students. The instituted has a number of awards which include Gold Medal for Highest Scorer, Leadership Award, and Best Student of the year Award, Best Transformation Award

etc. These and other awards are presented at various functions like Talent's day, Sports day, Karnataka Rajyotsava day, Women's day and at the Annual Convocation day. The Annual Convocation Day is a special day for all at IBMR School of Journalism as this day represents, both for students and faculty alike, the culmination of the hard work and effort of their academic career. The academic ambience of the august function; the inspiring presence and words of eminent personalities, the excitement and satisfaction of receiving their degrees; and the fun, frolic and fellowship among the students truly makes the Convocation Day a moment to cherish. All in all, life at IBMR School of Journalism is a rewarding experience that enriches and gives direction to the lives of its students.

10 IBMR School of Journalism | Prospectus 2010

MA Journalism students making the best of the well furnished library.

MA Journalism students engaged in serious research work at the library.

Out going student Siddhalinga sharing his experience and sentiments on the occasion of their farewell.

Staff and Students in a lighter mood during their trip to Badami.

Faculty and students sharing a light moment and the meal round the table.

Sing song session in the bus on route to Badami for an educational tour.

Gathering first hand experience at ground zero during an educational tour to Gadag and Gajendragaud.

Exploring the ruins of Badami.

10. Resting under the cool shades of the trees during the educational tour to Badami.

12. Sharing ideas and practicing skillful photography. 13. MA Journalism students keeping pace with the happening and the current news at the college library. 14. Students taking part in the college chess championship. 15. Former Minister for Primary and Secondary Education Basavaraj Horatti releasing the first issue of Students Practice Journals “Vision” and “Dristi Shristi”. 16. Faculty and students after an eventful day of “Practical Tips in Photography and Videography, Dharwad. 17. Students practicing journalism skills under the watchful eyes of Asst. Prof. Harshavardhan Sheelvant at the college Studio cum Lab. 18. Students attentively participating in the Model Press Meet with Minister for Large and Medium Scale and District Incharge Minister Murugesh Nirani. 19. Popping the questions to the District In Charge Minister Murugesh Nirani during the Model Press Meet held at IBMR-J School. 20. Successful graduate students receiving the gold medals at the Annual Graduation Day.

11. Eagerly awaiting to be conferred the degrees at the Annual Graduation Day. < 26 | 27 >

Visitors to IBMR Journalism School

Minister for Large and Medium Industries Murugesh Nirani, MLC Mohan Limbikai, Managing Director IBMR Shri. Vinaychandra Mahendarkar, Dean Prof. P N Khatavkar, Principal Dr. Nayana Gangadhar, Suma Mahendrakar and the budding journalists of IBMR-J School after the Model Press Meet.

HDMC Mayor Radhabai Safare after the Model Press meet held at IBMR-J School. Principal Dr. Nayana Gangadhar, Dean Prof. P N Khatavkar, Director IBMR Shri. Shantilal Jain, Managing Director Shri. Vinaychandra Mahendrakar faculty of IBMR and students are also seen.

Member of Parliament Pralhad Joshi releasing the Vidyabharati Foundation's, IBMR souvenir to mark its 10th year of service in the field of professional education.

Director IBMR Shri. Shantilal Jain felicitating HDMC Commissioner P Manivanna after the conclusion of the Model Press Meet.

Noted writer Shri. Mohan Nagammnavar sharing valuable tips to the students of journalism on being an effective journalist.

Editor Kannada Wikiepedia and Founder Sampada.net, Shri. Hariprasad Nadig delivering a lecturer on the Online Journalism at IBMR-J School during the one day symposium on â&#x20AC;&#x153;Neera Nishinteâ&#x20AC;?.

BAIF Director Dr. Prakash Bhatt.

Renowned Environmental Journalist Shivanand Kalve.

IBMR School of Journalism | Prospectus 2010

IBMR in News

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Alumni Reflections The program has changed my outlook towards my job. It has given me the ability to look at my job from a totally different perspective. The institute has given me ample opportunities for learning and shaping myself as a media professional.

- Chaitra L. Hegde Copy Editor, Kasturi TV Channel

The course provided me platform to hone my skills. The institute imparted need-based information which would be useful in long run of my journalism career. Its been a pleasure to be the part of the IBMR family.

- R.Shrinidhi Staff Correspondent, Deccan Herald

The Socio-Cultural and Education Program motivated me to indulge myself to take up civic problems with Commitments. It has facilitated me to take up challenges and discover the potential in academic as well as extra-curricular activities.

- Sanjay Laddimath Production Assistant, Chandana Channel

The institute was the place where I have discovered the basic requisites of success. The two years at IBMR-J School, helped me realize career aspirations, prepared me to acquire true leadership qualities and the right combination of attitude, skill and knowledge to play the role of successful professional. - Sudheendra Alur

Copy Editor, ETV

It was a splendid experience at IBMR-J School excellent teaching standards and practical orientation have equipped me to meet the challenges of my future and build my career as a jurno.

- Sumitra Malipatil Sub-Editor, Prajavani

IBMR-J School has helped me to enhance my communication skills and capabilities and also to acquire confidence to achieve growth and realize my dreams.

Nijguni Dindalkopp Stringer, Vijay Karnataka

- Devesh S D Sub-Editor, Sanjevani

IBMR-J School approach and methodology which is a blend of practicality and education prepared me well to face the media world.

- Mahesh S Kashid Sub-Editor Sakal, Marathi Daily

IBMR School of Journalism | Prospectus 2010

The institute is a classic illustration of the media reflection where in professionalism is preached and practiced along with the great values imbibed by the members of the organization to develop future scribes.

Coming to IBMR-J School is an awakening of sorts. IBMR-J School added a new dimension to my personality and confidence to face the challenges of media world.

- Gururaj H Copy Editor ZEE Kannada

Students opinion- Final year

The study environment is just apt to gain maximum capabilities to compete in today's media world. We have plenty of opportunities to interact with experienced media professionals. Many workshops to learn, enhance skills required for the profession. I have developed a clear vision and defined my purpose here.

IBMR School of Journalism has created a platform for the rural students to exhibit their writing skills. Apart from traditional classes IBMR concentrates more on field visit and positive reporting. In toto IBMR has infused new trends of journalism in me.

- Shridhar Kotargasti Final year student

- Deepa Dinakar General Secretary

IBMR gave me a vision of my future prospects. I started gaining positive attitude towards my future. I got my aim with IBMR-J School.

IBMR-J School is one of the premier institutes of North Karnataka which facilitates students particularly from rural places with quality education at an affordable fee structure. It is the place where there is lot of opportunity for students to reveal my talent and knowledge.

- Ganapathi Hegde Final year student - Sachidanand Kotur Final year student It is a great platform for bright future; they also helped me to matured media knowledge. I am proud and happy to be am IBMRian.

- Wasim Bhavimani Final year student

This institute has taught me to present myself confidently. I am positive that I will carve a niche for myself. I owe it all to the friendly and competent faculty that has helped me polish my personality and reporting skills.

- Suresh Naik At IBMR-J School it was all about starting from the basics and mastering career based skills. The J-School moulded the raw skills of communication and journalism and helped me become more focused and effective.

- Francis Xavier Final year student

Final year student

IBMR gives better and equal opportunities to every student. I am confident that due to better teaching pattern will help me to raise my skills.

- Rajat Shetty Final year student

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Admission Procedure

Admission to IBMR Journalism School is a two stage process based on the cumulative performance of the applicant in the written test and degree marks. • A graduate in any discipline with 45 per cent marks in aggregate from any University recognized as equivalent is eligible to apply for the course. • The intake for the course shall be 35. • All the students shall appear for the entrance test. • The Entrance Test shall consist of questions on general knowledge and media related areas for 100 marks. The duration of the Test shall be for two hours. • Selection of the candidates shall be made on the basis of the merit obtained at the Entrance Test, marks scored in the degree examination.

IBMR School of Journalism | Prospectus 2010

IBMR, Main Road, Bailappanavar Nagar, Behind KIMS, Hubli-580 029 Karnataka, India. Phone: (0836) 3246688 / 4251331 Mobile: 09945111232 / 09341219083

www.ibmr.edu.in

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IBMR School of Journalism