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Table Of Contents Foreword Chapter 1: The Basics Of Running A Business Chapter 2: Direct Your Business Towards Your Best Skills Chapter 3: Have A Work Area That Is Private Chapter 4: Have Good Time Management Skills Chapter 5: Use Mentors Chapter 6: Stay On Top Of Training Chapter 7: Keep On Track Of Promoting Chapter8: Learn To Relax A Bit Chapter 9: Social Media: An Important Tool in Network Marketing Chapter 10: Five Traits You Should Have As a Network Marketer Chapter 11: Network Marketing Recruiting Secrets
Foreword Have you ever felt anxious or inarticulate when speaking to a prospect? You realize the moment of truth is upon you . . . it's time to recruit this fresh prospect -- but how? With practice this process will be easy. Everything that happens‌ occurs for a reason. And from time to time, one thing leads to another. Instead of locking yourself away and weeping over preceding heartaches, embarrassment and failures, see them as your instructors and they'll become your tools in both selfimprovement and success. So, when does self-improvement turn into success? Where do we start? Take these tips in this book. Get all the info you need here.
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Network Marketing Secrets Network Marketing & Prospecting
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Chapter 1: Why Do We Need To Improve
Synopsis At times, when all our questions, fears and insecurities wrap us up, we come up with the thought of “I wish I was somebody else.” More frequently than not, we think and trust that somebody or rather, most people are better than us - when actually, the fact is, a lot of people are more frightened than us. We see a young business entrepreneur and say, “what else could he need?” He stares at himself at the mirror and grumbles to himself, “I detest my eyes… I wonder why my prospects won’t talk to me….” Isn’t it curious? We look at other people, envy them for looking so terribly perfect and wish we could trade places with them, while they consider us and think of the same thing. We're jealous of other people who themselves are jealous of us. We suffer from low self-regard, lack of assurance and lose hope in self-improvement and ever winning anyone over.
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The Basics I have a friend that never gets sick of talking. And in most conversations, she's the only one who seems to be interested in the things she has to say. So all of our other friends tend to avoid her, and she doesn’t notice how socially hindered she is. One key to self-improvement is to listen and speak to a trusted friend. Find someone who is easy to open up to. Ask questions like “do you believe I'm rude?”, “Do I sound argumentative?”, “Do I talk too loud?”, “Does my breath stink?”, “Do I ever bore you?” In that way, the other person will obviously know that you're interested in self-improvement. Listen to comments and criticisms and don’t say things like “Don’t exaggerate! That’s simply the way I am!” Open your mind and heart too. One of Whitney Houston’s songs says, “Learning to love yourself is the greatest love of all.” True! In order to love others, you have to love yourself as well. Remember, you can't give what you don't have. Stop thinking of yourself as a second-rate being. Forget the insistent thought of “If only I was richer… if only I was thinner” and so on. Accepting your true self is the first step to selfimprovement. We have to stop comparing ourselves to others.
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We all have our insecurities. Nobody is perfect. We constantly wish we had better things, better features, better body parts, and so forth. But life need not to be perfect for people to be happy about themselves. Self-improvement and loving yourself isn't a matter of crying out to the whole world that you're perfect and you're the best. It’s the virtue of acceptance and contentment. Once we begin to better ourselves, we then are able to be convincing in a conversation with prospects.
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Chapter 2: Consider These Conversation Techniques
Synopsis The opening move of having potent conversations with prospects goes on before you meet the candidate. If you've expertise in your market, tap into your insider knowledge. Otherwise, explore what motivates them.
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Some Pointers By now you ought to have a picture coming forth of who you think your 'ideal' lead is … or who you wish it to be. Depending upon the nature of your business, you may even be able to write a description of your lead. "My target lead is a middle-class woman in her middle years who's married and has youngsters, and is environmentally conscious and physically fit." Based on the numbers you exposed in your research, above, you may even know, for instance, that there are about 9000 of those potential leads in your area! It may well be that 3000 of them are already loyal to a rival, but that still leaves 6000 who aren’t, or who haven't yet bought the product from anybody. Do the research! So how do you stay calm, composed and sustain confidence in tough surroundings? Here is some information to think about. See yourself as a dartboard. Everything and everyone else around you may become darts, at one point or another. These darts will crush your confidence and pull you down in ways you won’t even remember. Don’t let them crush you, or get the best of you. So which darts should you avoid? Dart 1: Negative Work Environment Mind the “dog eat dog” hypothesis where everyone else is pressing simply to get ahead. This is where non-appreciative people commonly - 10 -
thrive. No one will value your contributions even if you miss lunch and dinner, and stay up late. Most of the time you must work too much without getting help from anybody else. Stay out of this; it will ruin your self-esteem. Competition is at stake anyplace. Be fit enough to compete, but in a levelheaded competition that is. Dart 2: Other People’s Action Bulldozers, brown nosers, gossips, bellyachers, backstabbers, snipers, the walking wounded, controllers, naggers, bellyachers, exploders, patronizers, sluffers… all these sorts of people will pose bad vibes for your self-esteem, as well as to your confidence strategy.
Dart3: Changing Surroundings You can’t be a light-green bug in a brown field. Changes challenge our confidence. It tests our flexibility, adaptability and changes the way we think. Changes will make life hard for a while, it may cause tension but it will help us discover ways to better our selves. Change will always be around; we must be adaptable to it. Dart 4: Past Experiences It’s all right to cry and say “ouch!” If we have pain. But don’t let pain metamorphose into fear. It might grab you by the tail and swing you around. Treat each failure and error as a lesson. - 11 -
Dart 5: Negative World View Consider what you’re looking at. Don’t surround yourself with all the negativeness of the world. In building confidence, we have to learn how to make the best out of worst situations. Dart 6: Purpose The way you are and your behavioral traits is said to be a mixed end product of your genetic traits , your raising , and your environmental surroundings like your spouse, the company you keep, the economy or your occupation. You have your own individuality. If your father is a failure, it doesn’t mean you have to be a failure too. Learn from others experience, so you’ll never have to make the same mistakes. Now and again, you may wonder if some people are born leaders or positive thinkers. NO. Becoming positive, and remaining positive is a choice. Building confidence and drawing lines for confidence is a choice, not a rule or a talent. God wouldn’t descend from heaven and tell you - “Tom, you may now have the permission to build confidence and persuade people.” In life, it’s hard to remain confident particularly when matters and individuals around you continue pulling you down. When we get to the battleground, we ought to pick out the correct weapons and armor to use, and pick those that are unassailable. Life’s choices provide us - 12 -
more options. Along the way, we'll get hit and bruised. And wearing an unassailable armor ideally means ‘self change’. The sort of change comes from inside. Building confidence will eventually lead to self-improvement, which will lead to being able to persuade people. If we start to become responsible for who we are, what we have and what we accomplish people will take note. It’s like a flame that should gradually spread like a brush fire from the inside out. When we grow self-esteem, we take charge of our mission, values and discipline. Confidence brings about self-improvement, true assessment, and determination. So how do you start setting up the building blocks of self-esteem? Be positive. Be content and happy. Be appreciative. Never miss a chance to compliment. A positive way of living will help you establish selfesteem. A good way to begin your internal preparation is with a look at your capabilities. That means connecting with your strengths as well as your weaknesses. You'll find it truly empowering to discover, and list out, what you have to provide. It's likewise a good idea to know what your short- and long-term goals are. As well, you need to comprehend communication, both spoken and unspoken. A simple exercise that will help you answer these questions will likewise help you have a look inside yourself and begin to consider - 13 -
what you want "more of" and what you want "less of" in your life. People commonly perform at a higher level if they're fulfilled with what they do. It's a fact: individuals are pulled to self-confident people. The reason is that it signals a high status. And we all know that individuals are highly attracted to status. The important thing here is that nearly 90 % of your approach-success depends on your body language, your tone and timing. That means you have to dominate those areas initially. Only a strong and lucid body language will demonstrate confidence. But what does "strong and lucid body language" mean? It means that you: 1) Stand up straight. 2) Smile. You're the alpha, but you likewise have to demonstrate you're friendly. 3) Keep your shoulders and head up 4) Don’t lean on the wall. A strong individual doesn't need protection. 5) Don’t hold anything in front of your chest. 6) Always talk loud and clear. 7) Lean back. You're the one getting information. Never lean in. 8) Take up room. Live big. 9) Take your hands of your pockets. Instead of looking cool, it looks like you're insecure. 10) Move slowly. Never pause. Take your time. 11) Speak slowly. Your voice is a powerful weapon. - 14 -
12) Look people straight in the face. 13) Don’t touch your face. 14) Don’t use stupid hand gestures. 15) Know how your body language resonates. You might be surprised at how your phrasing may imply either confidence or insecurity. Many individuals version politeness with insecurity. They use words such as if, may, could, and perhaps in an effort to be polite when those words frequently ring of insecurity. Instead, select words that send signals of confidence: when, will, would, and certainly. It’s crucial that individuals get the sense that you believe in yourself. After all, if you don’t, why should they? The following illustrations contrast insecure and confident styles: Insecure: If I don’t hear from you, I’ll call to see if we might meet. Confident: I’ll call you next week to see when we may meet. Insecure: I hope that you'll find my business desirable for you. Confident: I’m confident that I may help you. Insecure: I might be a good choice for you. Confident: I’m the one for you.
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Insecure: Hopefully we might get together to talk. Confident: Let’s meet to talk. Insecure: Perhaps I may meet with you. Confident: I’d like to get together with you. Insecure: Maybe sometime next week we may find the time to meet. Confident: Next week is a great time for me to meet with you. Get the point? If you’re tempted to utilize a word or phrase that rings of insecurity, resistant opt for the confident manner. Showing sincerity might be a tricky thing. You need to utilize words and phrases that imply sincerity without you sounding artificial. These 7 tips will help you express sincerity: 1. It’s all right to start a few sentences with I, but don’t overdo it. A conversation that becomes too I-focused, is apt to draw a response like, “I, I, I! Doesn’t this guy ever consider anyone except himself?” 2. Utilize concrete language. Refer to particulars you’ve learned, research from your own experience. If appropriate, use precise numbers, names, and places instead of generalities. For example, “I
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can envision a ten percent growth in sales” is much better than “I can envision sales growth in your business.” 3. Speak specifically to the prospects goals, challenges, mission statement, or anything that’s relevant to the company. For example, “I’d like to be a part of opening your eyes to what you are able to accomplish.” 4. Use the prospects name. 5. If you have a humorous tone throughout, break that tone from time to time with a comment like “Seriously, I know I can …” or “Joking aside, there are a lot of issues ….” 6. Utilize an assertive (however not aggressive) tone in your closing that lets the individual know you’re sincere about wanting them to sign on. For instance, “I’ll contact you next week to follow up on this proposal.” 7. Say thank you in a simple and honest way toward the end. Let your potential prospect know that you appreciate her attention.
Click Here For Money-Getting System As Easy As Ordering A Pizza! - 17 -
Chapter 3: Getting The Whole Picture
Synopsis When we consider a certain object, a painting for example - we won’t be able to appreciate what’s in it, what is painted and what else goes with it if the painting is just an inch away from our face. Yet if we step back and consider it a bit further, we’ll have a clearer vision of the entire picture.
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Getting The Information You Need Here’s an example: Try putting frog A in a pot of simmering water. What occurs? He twerps! He jumps out! Why? Because he is not able to endure sudden change in his surroundings - the water’s temperature. Then try frog B: place him in tepid water, and then turn the gas range on. Wait till the water reaches boiling. Frog B then considers “Ooh… it’s a little warm in here”. Individuals are like frog B in general. Today, Lisa thinks Joe detests her. Tomorrow, Jim walks up to her and tells her he detests her. Lisa stays the same and doesn’t mind what her friends say. The following day, she learned that Kim and John also loathe her. Lisa doesn’t realize the importance and the need for self-reformation till the entire community detests her. We learn our lessons once we experience pain. We finally see the warning signs and signals when matters get harsh. When do we recognize that we have to change our diet? When none of our clothes fit us.
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When do we quit eating chocolates? When all of our teeth get rotten. When do we realize that we have to quit smoking? When our lungs have broken down. When do we pray and invite help? When we recognize that we’re gonna die. The sole time most of us ever learn about unlocking our confidence is when the whole world is crashing and crumbling. We believe and feel this way because it is not simple to change. But change becomes more atrocious when we ignore it. Change will occur, like it or detest it. At one point or another, we're all going to experience different turning points in our life - and we're all going to sooner or later unlock our confidence not because the world says so, not because our acquaintances are nagging us, but because we recognized it’s for our own good. Happy individuals don’t just accept change, they embrace it. Now, you don’t have to feel an enormous pain before recognizing the need for confidence. Unlocking your confidence means letting go of the thought that “it’s simply the way I am”. It's such a poor excuse for individuals who fear and resist change. Laura repeatedly tells everybody that she doesn’t have the guts to be around groups of people. She heard her mom, her dad, her sister, her instructor say the same things about her to others. - 20 -
Over the years, that's what Laura believes. She thinks it’s her story. And what happens? Each time a crowd was in her house, in school, and in the community - she stepped back, shied away and locked herself up in a room. Laura didn’t only believe in her story, she lived it. Laura has to recognize that she is not what she is in her story. Rather than having her story absorb her life, she has to have the spirit and show individuals “I'm an important person and I ought to be treated accordingly!” Confidence might not be everybody’s favorite word, but if we see things in a different light, we may have greater chances of enjoying the whole process rather than counting the days till we're fully improved. 3 sessions in a week at the gym would result to a healthier life, reading books rather than looking at smut will shape more profound knowledge, going out with acquaintances and peers will help you take a step back from work and relax. And just when you're enjoying the whole procedure of unlocking your confidence, you’ll recognize that you’re beginning to take the correct steps for speaking to prospects in the correct way. Next is asking the right questions: - 21 -
When you've introduced yourself, ask your prospect meaningful open-ended questions. Reply briefly with gratitude for them, validation for their feelings, and endorsement for their thoughts. If you begin by asking what is working well in their lives, their hardships will arise by nature. Remember -- they're able to resolve their own issues. Resist the temptation to make suggestions unless they ask you directly. Listen and reply with understanding. Let them have the floor. Be curious. When it's your turn to talk, be concisely enthusiastic about what you do. Weave in a short success story or two about your customers (no names) that relates to the challenges your prospect has just told you about. We require data from others daily. Techniques we utilize to gather that data may have great impact on both its quality and quantity. Open-ended questions are not only friendlier, but they get the desired result-data- more quickly and are easier on the individual answering. Curiously, many individuals don't know why open-ended questions are better or how to ask them, yet they may be the easiest part of conversation imaginable. Understand the difference. An open-ended question calls for an answer greater than a single word or two. A closed-ended question
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may be answered with a simple "Yes," "No," or additional really simple answer. For instance, if you wish to know what happened after you left the party, you may ask, "Did you talk to Bob?" or "Did Susan leave with John?" or "Did they finish all the bubbly?" Open ended questions are, you may simply ask "What happened after I left?" Chances are you'll hear what you wish to know somewhere in your answer. If not, you may follow that up with another open-ended question, "What happened with Susan and Jim?" Let's say you wish to know why a date was cancelled. Was it something you had said or done? Did someone get sick? Did somebody with a pressing need call? You could ask any of these particular, closed-ended questions or the very simple and open, "Why did you cancel our date?" If the answer was vague or too general, my next open-ended question may be just slightly less open-ended. Me: "Why did you cancel our date?" You: "I wasn't feeling well." Me: "Oh? I hope you're feeling better now. What was wrong?"
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After you've asked your open-ended question(s) and haven't gotten the particular information you want, it's now effective and acceptable to ask more particular questions like, "What happened to the bubbly?" A major mistake individuals make is to start with particulars, which wastes a lot of time. End with particulars, if essential. Follow up with "Why?" or "How?" A different technique that may help you get particular information and a lengthier answer is to ask a closed-ended question followed up with "Why?" or "How?" For instance, if I wish to know whether I might find a class useful, I may ask someone who took it. Me: "Did you like that Sociology class?" Him: "Nope." Me: "Why not?" Him: "Oh, well, it was a lot of reading and theory without much practical application, for one thing." Be narrow and then open. If you're fighting to get the individual to open up with broad open questions, attempt narrowing the questions first and then make them broader after getting them into the conversation. Illustration of this would be when talking to your youngsters after school and you ask, "What happened today?" "Nothing" is the - 24 -
response. Go to something like, "What assignment were you assigned?" Likely you'll get an answer and from this start opening up the question further. Listen! Occasionally we're guilty of formulating the next question without attentiveness to the answer to the first. You miss excellent opportunities for follow-up questions if you do this! Make an effort to listen to the reply you asked for!
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Chapter 4: Getting People To Take Action
Synopsis A particular minute may open in the conversation to enroll the prospect. Invite them to take a closer look at the business. Be ready to set up an appointment, and ask for their email and phone number so that you're able to follow up. This part of the conversation may go something like this:
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Getting Action I understand exactly what you mean, John. What do you think it would take to make that change in your lifestyle? Well, I've been thinking of this for years and haven't tackled it. What would the payoff be if you achieve this today? I'd work 20 hours less each week and have more fun in my life! That would be grand! Is there one step you are able to take today in that direction? Find time to produce some products to give me recurrent income. You really know what to do; it's simply a matter of making the commitment and centering on steps. What would it mean to you if you could do this today? It would better my family life for one. You're talking about things that are close to my heart. As a matter of fact, my specialty is supporting entrepreneurs to produce a lifestyle driven business rather than a business driven life-style. Really? How do you achieve that? - 27 -
We'd start by developing a complete vision for your new lifestyle, then we'd set incremental milestones. With what you've told me I believe it would be possible for you to free up time, expand your income streams and meet many of your life-style goals by the end of this year. I truly do need to do this. I've been suffering with this for too long. I hear that. Let's sit down and arrange a plan . . . Notice that it's not even necessary to mention a certain business, which removes the obstacle of having to define what the business is. If the prospect isn't ready to take a step with you now, ask if they'd like to sign up for your free e-zine/report/blog so that you're able to continue to contact them. Or, invite them to your upcoming event, -- workshop or tele-class and so on. If you do everything beautifully up to this point and then miss the ball here, it might cost you all the effort that's gone before. Always follow up within twenty-four hours or the prospect might go cold. Do you wait 3 days to call after an excellent meeting? A day? A week?
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Establishing a client relationship is much like dating. You don’t want to appear too zealous, but you don’t want to be excessively relaxed either. It’s essential we come across as professional and confident. If we look needy or over-eager, we’ll scare business away (and who needs that?). Following-up with prospects is a crucial tool we must use to our advantage; however, it must be utilized in a wise and measured way. Here are a few tips for great follow-up: 1. Ask for their timeline If you know the timeline, you are able to gauge your reaction. For instance, if you know a person isn’t planning to begin for a couple of months, you won’t worry when your prospect isn’t responding at once to your proposal. On the other hand, a more rushed time table calls for a more immediate reply on your part. The greatest issue, I my opinion, is when your prospect states “there’s no rush, we can complete this whenever.” Without being pushy, finalize a time to meet again and put it in your calendar. It will help keep both of you accountable, and keep the momentum going. Regardless what, make certain to call or email within twenty-four hours of meeting. Thank them for their time and the opportunity. 2. Ask if your prospect would like to get your email newsletter - 29 -
A first-class way to maintain consistent contact with your leads is through an email newsletter. If you don’t have one, consider making one (it’s an excellent way to promote your business and build “expert status” while providing value to your prospects and customers). If your fresh lead is on the fence, receiving your e-zine will at least remind them you’re alive. At most, it will exhibit your talent, expertise, and (maybe) convince them to do business with you. Bear in mind, inboxes are inundated with unsolicited e-mails and spam. Make certain to get permission before you send a mass email to anyone. Additionally, supply useful, practical information your customers might use. If you’re simply marketing at individuals, they’ll get annoyed. I find that about one email newsletter a month does an effective job. Naturally, if you have time, you might send letters more frequently. 3. Send off a thank-you note Sure, you sent an email thank you and even made a phone call. However, nothing beats a good old fashion thank you note sent via the Postal System. Somehow, being able to decipher handwriting and feel a card in your hands simply makes you feel special. If you wish to make an impact, make your prospects feel like they’re important. Send them a hand-written note inside a week of meeting. They’ll love it. - 30 -
4. Find a relevant, interesting article and send it This doesn’t have to be an extravagant gesture. If you find a blog post your prospect would find intriguing, send them a link. Be creative here. To make this gesture personal, make a mental note of personal details about your lead when you’re shooting the breeze with them. Do they have children? Do they like to golf? If you remember these personal details, you’re more likely to produce an impression. People do business with individuals they like. Make yourself likable, and memorable, by being thoughtful. Remember, establishing business relationships is much like dating: you have to put yourself out there, you need to take an active interest in your people, and you need to ask for a second date (meeting). The lesson? Follow-up. You’ll produce a good impression and develop the sort of client relationships that will ensure your business success. .
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Chapter 5: About Your Target Market
Synopsis Interview some individuals in your market by asking: What is working well for you today? What are your top 3 hardships? What are the 3 things you want most? What are you learning about today? What is missing for you? Tailor your services to supply solutions based on their answers. Practice discussing a bulleted list of particular benefits that you offer them. Never discuss vague concepts like helping them accomplish goals and fulfill their dreams. These have no selling power.
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Things You Have To Know The most successful small businesses recognize that only a limited number of people will buy their product or service or sign on. The task then becomes ascertaining, as closely as possible, exactly who those people are, and 'targeting' the business's marketing efforts and dollars towards them.
You, too, may build a better, stronger business, by identifying and serving a particular customer group - your target market. Among the first things you have to do is to refine your product or service so that you're not attempting to be 'all things to all people.' Become a specialist!
Following, you need to comprehend that people purchase products or services or sign on for 3 basic reasons:
 To meet basic needs.  To resolve problems.  To make themselves feel great.
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You'll need to find which of those categories your product or service is the solution to, and be geared up to market it accordingly.
Your product or service may fit more than one category, also. The following step in producing an effective marketing technique is to zero in on your target market. First of all, is your product international or national in range? Or is it more probable that you'll sell it primarily in your own area or community? Let's suppose that your primary market is local or regional, and that you live in an area with a population of 35,000 people. The first things you'll have to do is research the 'demographics' of your area, and divide it into market sections: Age: youngsters, teens, young, middle, aged Sex: male, female Education: senior high, college, university Revenue: low, medium, high Marital status: single, married, split up Ethnic and/or spiritual background Family life cycle: recently married, married for years, with or without youngsters.
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This data ought to be available to you through your local town hall, library, or Chamber of Commerce - and the more detail you may get, the better.
Following, you have to segment the market as much as conceivable utilizing 'psychographics' as your guide:
Life-style: conservative, exciting, trendy, frugal Socio-economic class: lower, middle, upper Belief: easily led or opinionated Actions and interests: sports, fitness, shopping, books Mental attitude and beliefs: environmentalist, security conscious.
If you are a business-to-business company, you'll likewise have to think about the kinds of industries available to you, and their number of employees, yearly sales volume, location, and company stability. Additionally, you might wish to discover how they buy: seasonally, locally, only in volume, who makes the choices? It's crucial to note that businesses, unlike people, buy products or services for 3 reasons only: to better revenue, to sustain the status quo, or to minify expenses. If you fill one or more of these corporate needs, you may have found a target market. - 35 -
Lots of times prospective leads don't know about your company, or can't tell the difference between your company and others. It's your job, once you realize who your best leads are, to 'target' the group that you've identified - even if you have rivalry. Additionally, you may decide, utilizing the example above, that you'd likewise like to extend your target market to include women a bit older. If you go back to the basic reasons why people buy goods or services or sign on, and may find ways to target your efforts to that age bracket, you may be successful in capturing a greater share of the market! On the other hand, what if you 'narrowed down' your product or service and then researched your target market, only to find that there are likely less than 75 people who will be interested in what you have? First off, if those 75 are corporate leads who will spend 100s on your product or service yearly, then you've nothing to fear. But if those 75 are only going to produce 10 people who like your product or service then you have to go 'back to the drawing board' of designing your business and possibly determining a wider target market - but at least you're armed with all the data you need to begin again, or go in another direction. Really - there's a market, and a target market, for everything. If you don't think so, think about snuggies?
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Wrapping Up I've lost count how many times I've read and heard of celebrity marriages failing. Not that I care , it just seems unusual that we frequently see movie and TV stars as unflawed individuals, living the fairy tale life of riches and glamour. I guess we all have to quit sticking our heads in the sand and confront reality. There are a lot of ways to lose your sense of confidence despite of how trivial it may be. But whatever occurs, we should all try not to lose our own sense of self. So what does it take to be a cut above the rest? Here is a recap of the things you are able to improve on. Know your passion. Are you drifting through life with little direction - hoping that you'll chance upon happiness, health and prosperity? Identify your life passion or mission statement and you'll have your own unequalled compass that will lead you to your truth every time. This may appear tricky initially when you feel you're at a dead end. But there's always a way to turn things around and you're able to make a big difference in your life.
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Understand your values. What do you value most? Make a list of your top five values. A couple of examples are security, freedom, loved ones, spiritual development, and learning. As you set your goals for this year - check your goals against your values. If the goal doesn't line up with any of your top 5 values - you may want to reconsider it or revise it. Understand your needs. Unmet needs might keep you from living genuinely. Take care of yourself. Do you have a need to be acknowledged, to be correct, to be in command, to be loved? There are so many individuals who live their lives without realizing their aspirations and most of them wind up being stressed or even depressed for that matter. List your top 4 needs and get them met before it's too late! Understand your passions. You know who you are and what you truly like in life. Obstacles like doubt and lack of exuberance will only hinder you, but won't derail your chance to become the individual you ought to be. Express yourself and honor the individuals who have inspired you to become the very individual you wanted to be.
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Live from the inside out. Better your awareness of your inner wisdom by regularly reflecting in silence. Commune with nature. Breathe deeply to calm your distracted mind. For most of us it's difficult to even find the peace and quiet we want even in our own household. In my case I frequently just sit in a dimly lit room and play some classical music. There's sound, yes, but music does soothe. Observe your strengths. What are your favorable traits? What special talents do you have? List 3 - if you bog down, ask those closest to you to help describe these. Are you inventive, witty, and good with your hands? Discover ways to express your genuine self through your strengths. You are able to better your self-confidence when you are able to share what you know to other people. Serve others. When you live genuinely, you may find that you develop an interrelated sense of being. When you're true to whom you are, living your passion and giving of your talents to the world around you, you repay in service what you came to share with other people -your spirit - your essence. Sharing your gift with those close to you is so rewarding. - 39 -
Confidence is indeed one type of work that's worth it. It shouldn't always be inside you. The difference lies inside ourselves and how much we wish to change for the better. Remember that confidence is essential to get your prospects to pay attention to what you are saying and to get them to take action.
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Chapter 9: Social Media: An Important Tool in Network Marketing
Social Marketing is defined as method of driving traffic (potential clients or customers) through the use of networks or outlets. Social Media is an important tool that can help generate web visitors and eventually convert these visitors into customers and long-term revenue.
Network marketing, sometimes referred to as MLM, is a method of marketing that utilizes independent associates or representatives in order to reach potential clients or customers. MLM marketing can be done through offline or online means. Most independent marketing associates or representatives choose to build their business through offline means. This form of contact usually entails contacting their friends, family or other acquaintances by reaching out to them with a personal conversation or telephone call. The online pathway of MLM marketing is often ignored by most marketers. It's important to note that utilizing Social Medium and marketing through online means can be a very profitable venture for marketers.
Consisting of using Social Media networks to convert web visitors into clients or customers, Social Media can be a driving force in maintaining or providing interest. For MLM marketers, the key goal is to branch out. MLM marketing is based on helping and meeting other individuals, which is closely aligned to the goals of many of the major social networks. A marketer that can utilize social networks to further grow their business can reap serious 41
profits. A successful Social Networking marketing plan is crucial for long-term development of any MLM marketing business.
Social marketing techniques have become increasingly important in businesses today. Social Media has become a new frontier that is being utilized to create and maintain interests in products and services. Big name companies and businesses are already following the trend by joining many of the major social networks. MLM marketers need to jump into the Social Network fray. Rather than utilizing only offline means, marketers should also consider online marketing techniques.
The biggest problem of Social Networks for network marketers is management. There are a variety of Social Media networks, each with their own flavor and audience markets. It sometimes become difficult to focus on each social networking account. This can be solved by using tools that can help network marketers manage a variety of accounts. Social Media has become an important platform to meet other individuals that share the same interests. Individuals who are currently ignoring social networking will eventually venture onto a social network in the future. It is emphasized and strongly encouraged that all network marketers create a Social Media marketing plan now, rather than later.
Many of the products and services that are offered for network marketing are from brand name companies. Utilizing Social Media is a great way to spread a business, as well as find new recruits, it's also a useful tool that can greatly expand any network marketer's business growth. MLM is based on the idea of expanding your network of representatives. Being able to connect with and grow relationships with individuals and creating interest 42
in your business are two of the most important benefits of utilizing Social Networks.
MLM marketing was created by reputable companies looking to market their product and services through friends and families. Likewise, social networks exist to connect friends and families. A network marketer can be very successful in combining these two fields. Current network marketers use social networks to spread interest regarding their products and services, as well as to find newer recruits. In the end, Social Media can only play a beneficial role in expanding an independent business.
MLM Marketing is for people who enjoy helping other people. The MLM industry is a great field for individuals who are willing to get the education they need to start their own business and who want to assist other people in the furtherance of their business. The ability to branch out to other individuals, as well as the ability to create interest for a product or service is an invaluable tool for network marketers. Regardless of the difficulties in maintaining a Social Media marketing plan, there are a significant amount of benefits for any aspiring network marketer. Network marketers who utilize Social Media for their independent business will have a great return on their investment of both time and energy.
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Chapter: 10 Five Traits You Should Have As a Network Marketer
Well, becoming a network marketer is very easy! You just have to make people join your team. If I ask you how you are going to do it, what will you answer? I think, this time it does not look as easy as it seemed before. Actually, anyone can be a network marketer even the cleaner or janitor; but not everyone can show impressive performance in network marketing beyond their own circles of friends and family until and unless they have the passion, endurance, appropriate selling instinct and belief in their success. Most network marketers step in this industry being amazed by the success of others. People who have been successful in the industry have gone through a lot of hardships. However, this success can also be yours if you know the other side of the coin.
The key problem is, most network marketers out there are not sure of what they are marketing, to whom they are marketing and how they are marketing. Clear idea about these stuffs makes the real difference between successful and failing network marketing. You should know that your company, products or plans are of least interest in network marketing. It is you who is the brand. You have to market yourself. People are likely to join individuals whom they know, trust and like. Keep it in mind that people out there are searching a system or leader who is trustworthy and help them achieve their financial objectives.
Trends have revealed that most of the high earning network marketers have some distinctive traits. You may already possess 44
some of them, but even if you don't, the good news is that all of them are obtainable with training, and to attain success you need to do more than just pay lip service to these areas, because they are keys to either doing badly or earning a high salary.
How to Speak So People Listen
A successful network marketer knows how to speak so people listen. If you don't know how to talk, you'll never be able to reach your clients. You must speak in a way that matches your client. If you speak fast and your client speaks slowly, they will not pay attention; similarly, if you speak slowly and they are fast, they will switch off and not hear your words. Pay attention to your body language, because people use visual clues to give meaning to your words. Do not mumble, speak understandably and loud enough to be heard without yelling or raising your voice too much.
The tone and how you change your words give your speech a more interesting slant that grabs attention. Emphasize some words, raise and lower your voice, so that your speech pattern varies. Listen and respond to what has been said to you, and maintain eye contact, particularly if you are in a one to one meeting.
Try to avoid filler words such as um and ah. They sound as if you are not confident, and if you are not confident in what are you are saying, then you will not get people to listen to you. Try to project enthusiasm and energy when you speak, but take a lot of breaks, let people digest what you have said and give them time to respond, do not over talk. Personalize your words; make them 45
relevant to the person or people you are addressing specifically, not more generally to any old person in the street.
The major problem for any person willing to become a network marketer is that communication skills are a pivotal area; if you do not possess the speaking and listening skills to connect your audience, you will not sell your services. If your skills are not yet up to scratch, take courses and study anyone who you find interesting to listen to, and analyze why you are willing to listen to them.
The Power of Persuasion
A successful network marketer knows how to persuade people by being able to move and motivate them. In order to motivate someone else, you will need to learn how you are motivated. If you do not know what motivates you, how can you motivate others?
To become a successful network marketer, you must have the capability to motivate others. You will never be able to succeed in your task, if you cannot get others to follow your lead. Part of this is learning to read how others react to being directed in what to do, and then adjusting your lead to make it a natural joint effort, rather than being forced in to following you. If you are a leader, you are helping others do what you want them to do, but getting them to take responsibility and task on for themselves, because they want to succeed. Recognize and reward any interaction, give people the chance and confidence to take on board the task they 46
are being able to do, talk through doubts and help them find the solution without giving it to them. You will want to keep your leadership and motivational skills up to date, because they are important and if you keep refreshing and updating your skills, you will not fall in to bad habits. Motivation is about empowering others to do it for themselves.
Overcoming Fear of Rejection
A successful network marketer knows how to overcome their fear of rejection. Being a network marketer is all about trial and error, there will be a lot of failure, it's not an instant success. There are always going to be a lot of people who are not interested as well as those who will be interested. Fear of rejection can have a negative impact on your performance. You will need to recognize that it is normal to find a situation intimidating, but the key is to recognize how you feel and then rationalize it. If you let your nerves win, you can guarantee you will not be a successful network marketer. If you understand that your feelings are something you can conqueror, you will. Rejection is rarely personal; you will need to develop a lot of self-confidence and a thick skin. There may be many reasons as to why they rejected you and you as a person are probably very low on that list. You could have approached the wrong person, they might have had a bad day, you caught them off guard, and they were still thinking about something else. Your success rate will be higher if you are able to brush off rejection and try again. The next person is the big contract, believe in yourself.
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The Importance of Perseverance
A successful network marketer knows how to get through to reluctant buyers. You will meet a lot of reluctant buyers, and your job is to convince them that you are the solution. It is not a simple or easy task. You will need to keep working hard, and you will have to refine tactics for persuading them that you really are just what they are searching for. They meet a lot of people out there who are trying to convince them. So set yourself out. Ask what they want, not what you want to give them, and then show why they should pick you up. In order to become a network marketer, you have to give what your client is asking for. If they are hesitating, it is you who have to instill confidence in them. So you need to influence them and do not give up too soon. Hesitating is a sign that you are in with a chance, it is up to you to take it and show you are the right solution.
Being a Lifetime Learner
A successful network marketer knows how to be a lifetime learner, always creating new opportunities and looking for new ways to improve, you will need to keep going on courses, spot the latest trends, and make sure you know how to exploit them. You have to keep yourself up to date with the marketing side, with selling techniques which are refined over time, and with the latest technology. Look at how people interact and then how you would like them to interact and find ways of achieving that. Always look to the future, what you will be doing in two years, five years, and ten years.
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A successful network marketer is willing to keep looking at the skills that he or she possesses; the ones that are not so strong, the network marketer works on them. You will need to make sure that you are not overconfident and over bearing; your clients want someone they can approach, who will motivate and lead them, who is friendly and easy to talk with. They need someone who is an expert and can show that expertise. They want the confidence and reassurance, and they want answers, which you can give them. People do not like to be bossed about or told what to do. They want to feel that they are in charge and if you do your job well, you will get repeated businesses and generate word of mouth effect that will help you grow. Your client wants to be the most important thing in the universe, and when with them, you must make them feel nothing else is more important. Keep learning, keep evolving and most importantly, enjoy your work to become a brilliant network marketer.
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Chapter: 11 Network Marketing Recruiting Secret In this chapter, we're going to cover how you s can maximize your network marketing recruiting efforts while dramatically increasing the retention rate and overall performance of your downline. I am not going to sell you on anything whatsoever. I am not going to attempt to convince you to join my opportunity and I am not going to hold anything back on what you need to do to be successful. This information is my gift to you with absolutely no strings attached. Why I am giving this information away for free? My satisfaction comes from knowing that I have made a difference in the lives of people that are struggling with a home-based business opportunity and I know how that feels. It also means that my chosen industry of network marketing will continue to be respected as a viable and logical alternative to conventional business and employment. As you find yourself understanding the principles I'm going to outline, you're going to have a clearer picture of exactly what you need to do to make it to the top of your company's compensation plan. Many of these secrets will doubtlessly be very scary to some people. However, if you're the kind of person who is ready for success, you're going to benefit from this information by leaps and bounds.
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The cornerstone secret to recruiting for your network marketing opportunity is integrity. As obvious as this sounds, there is much more to it. When a person is recruiting for their network marketing opportunity they don't set out to give their prospects the wrong idea of what network marketing is (I least I hope they don't) but what sometimes ends up happening, is that their level of excitement coupled with a misunderstanding of what network marketing is and is not, ends up leading their new independent representatives down the wrong road. This leads to frustration and ultimately ends with a collapse of their downline. With the knowledge I'm going to give here, you'll be able to avoid this unforeseen pitfall.
I have been hugely successful in network marketing, but it took many trials and errors before discovering how to succeed in this lucrative business, as well as how to keep people in my downline and help them succeed. In one opportunity I was able to recruit at least one person a day starting from day one, but I found that they would soon fall off out of abject frustration that they were not able to produce the results I was able to. At the time, I didn't clearly understand what I was doing wrong but over the years the secrets to network marketing success have slowly been revealed to me.
What can you do to make sure that when you're out recruiting for your network marketing opportunity that people will stay involved and that you'll be successful? You must understand exactly what network marketing is and who actually makes it to the top of your company's compensation plan.
Here are the secrets that you'll need to know and that you'll want to cover with your current downline and future prospects: 411
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Network marketing is neither a job nor a get rich quick pyramid scheme.
This may seem like a no-brainer like many of the other secrets I'll be going over, but bare with me and I'll explain the reason why this fact can be so deeply forgotten or misunderstood that the obvious becomes hidden. Understand that most people-even after they've heard your presentation about starting a home-based business-still may not fully understand what huge differences rest between a home-based business and a job.
People who enter your organization who are stuck on job-think will have put forth the investment to get started and yet they mistake the independent representative application with a timesheet for clocking in to work. At many jobs, you clock in and regardless of whether you do anything or not you will still get paid (so long as you're not caught slacking off too much). When a person is running their own business they will make absolutely nothing unless they market their business. Once you grow your residual income and the momentum of your downline, then you can relax...and do it quite comfortably!
However, initially it's going to mean working hard...very hard. You've probably noticed the strange phenomenon that almost every single network marketing company has someone somewhere complaining that that particular company is a scam, yet your company probably has outstanding products or services and they probably have oceans of people who are making money and who are excited about being involved. Pyramid schemes are illegal, and if a company is found to be a pyramid scheme it is quickly shutdown by the government. So why do some people 412 52
seem so unhappy with network marketing? This is the secret that fast food companies, recliner chair manufactures, air conditioning manufacturers and insurance salesman figured out. The average person wants satisfaction right now.
The average person will always opt for the most relaxing position in life. The average person doesn't want to sweat and the average person wants to be assured that so long as they keep doing the same thing every month, the money will be there. Unfortunately, if a person has not been properly informed about what it really means to own their own home business, they will likely give up and join the naysayers. To be successful in network marketing a person must be patient as they work each day to build toward their success.
They must be willing to step outside of their comfort zone. They must be willing to sweat a little by taking a chance on their own self-determination and they must realize that the size of their network marketing paycheck hinges not upon clocking in, but the courage to face down every rejection while moving with excitement and urgency toward the manifestation of their dreams. Yes, it is hard work. However, the upside to network marketing recruiting is that if you've been trained by a quality company, or upline leader in your opportunity, you'll find that working hard in your network marketing opportunity can be fun and exciting.
Network marketing success hinges upon hard work. A person cannot buy their way to top of a network marketing opportunity, it must be earned. Yes, it is possible to make it to the top of your company's network marketing compensation plan by 413 53
simply buying every prospect that you talk to a starter kit out of your own pocket and paying for all their customers (which would take a whole lot of money and very little work), but even if a person has that kind of money to waste, they'd find that their downline would collapse.
The absolute only way anyone every makes it to the top of a network marketing opportunity and sustains and continues to grow their massive downline is by making a commitment to do network marketing recruiting the right way and by nurturing their downline. Nurturing your downline means being available to help them grow their own organizations. Recruiting the right way means putting your nose to the grindstone; putting your best foot forward to attract and present your opportunity to the right people, and never, ever, ever letting up on your success. If I told you I'd hire you for a job and that it entails working extremely hard almost every day of every month and that your reward will be to that get to work like a dog for many, many more years to come, would you take the job?
Most people have agreed to that. Would it scare you if I told you that you're going to have to work extremely hard over the next year to four years in your network marketing opportunity, but your reward will be that you'll be able to walk away from your job, would you stick with your opportunity? If you answered "yes", then lets proceed...because you already possess the characteristics that are at the nucleus of what makes top producers tick (courage and self-determination).
Network marketing recruiting takes a highly-motivated and disciplined personality. 414 54
This means that a person must have the discipline to monitor their level of motivation and if they ever find themselves falling below optimum levels of excitement, they will immediately do whatever is necessary to change course. That could mean taking the time to watch your company's opportunity videos again and again everyday, so that you'll have a fresh feeling of excitement and be motivated to make it happen.
It could mean making a "success collage" created out of pictures of the places you want to go, the kind of house you'd like to live in or the kind of car you'd like to drive. It could mean calling up your upline leaders for some uplifting advice. It could mean consistently listening to motivational speakers, playing their audios at home and in the car or watching their videos on YouTube. To reach your success goals you must be motivated. To be motivated you must be excited to make it happen. Excitement is contagious, and it's the single most powerful ingredient for network marketing recruiting success.
Network marketing is not a pyramid scheme.
People at the top of a network marketing organization do not necessarily make lots of money. What? Bare with me because this is another secret that might sound scary to some people but as I explain it you're going to begin to understand exactly why you should be excited about this simple fact. Here's how it works: If Alfred recruits Bob and Bob recruits Cassandra, we can imagine them in a straight line from top to bottom (A, B, C) with Alfred standing at the top of the organization, Bob standing on the level below him, and Cassandra last. Alfred goes wild, puts his nose to the grindstone and makes things happen. Cassandra is off the 55415
charts with her network marketing recruiting efforts; she's always excited to talk to people about her opportunity and ends up building a massive organization.
If we'd look back at Alfred, whose standing at the top, we'd see a massive organization below him due to his own efforts and multiplied by Cassandra's diligence and hard work...but what about Bob? Bob only recruited Cassandra, he decided he'd stay involved because he loved the products and services, but he didn't get promoted to any kind of prestigious title in the opportunity's compensation plan. Why? Because network marketing isn't a pyramid scheme and it isn't a job.
In a true network marketing company you can have someone above you who makes less money than you do. The percentages and bonuses you earn in a true network marketing opportunity are based upon your earned position. The keyword here is "earned". If a person does not acquire the customers or independent representatives that they need to quality for their opportunity's higher earned position they'll earn a bit more money from the efforts of someone like Cassandra, but it will be pennies compared to what Cassandra earns herself.
Yes, Bob is at the top of the huge organization but it's Alfred and Cassandra who are making the real money, and rightfully so. In a conventional business, whether large or small, a person's job position in the corporate pyramid linearly dictates how much money they make. In almost every case, in a corporation, the people at the top make the big bucks and the people at the bottom make much, much, much less. Network marketing rewards the 56416
people who are hungry for success regardless of where they are located in the organization's structure. Think about that.
You have to talk to people.
This one also seems completely obvious and because of that I never saw it as something I had to point out in my early days of network marketing. Due to leaving this out, many people in my downline would complain that they weren't making any money.
I couldn't understand what was happening, but now I can share this with you: To be successful in network marketing you have to be willing to talk to people and share your opportunity in as many different ways as you can possibly think of. Have you put the link to your opportunity website in your email signature? Have you sent a short, gentle but excited announcement to every person you can think of, informing them that your home business is open for business? Have you made a YouTube video proudly and excitedly talking about all the neat stuff about your opportunity's products or services?
Do you have the courage to give a brochure or a DVD to a complete stranger? Make a commitment right now to inform your downline that to be successful in their own home-based business they must let as many people as possible know that they're in business. Reveal to people that the secret to making money in network marketing is talking, and those who keep on talking are the ones who make it to the top. 417 57
The average person will not get rich with network marketing.
This fact sounds pretty depressing when you first read it, but let me ask you: Do you consider yourself an average person? I can already answer that question. No, you are not an average person because if you were, you wouldn't be reading this. An above average person is willing to take the time to invest in themselves and you've invested in yourself by seeking out knowledge that you can use to propel your business forward.
Read this network marketing recruiting secret again and realize that it doesn't have anything to do with whether or not you are going to be hugely successful in network marketing. You must refuse to be average. You must refuse to back down or give up. The average person is not self-motivated or excited about putting in hard work even if it means literally changing the future history of their family tree. Therefore, yes, it is an absolute fact that the average person in network marketing will only make a little money or no money at all.
The average person doesn't have anything to do with you or what you are capable of. You have made it this far. I have gut-checked you over and over, and you've made it this far. Are you going to give up or are you going to take the bull by the horns and prove that I am right when I say that you are not just another average person, but an above average success story in the making?
You must not be afraid to sell. 58418
A person must have no fear of the word "salesman" and no dread of the concept of "selling". There are life-saving devices in hospitals because a salesman had the courage to stand by his product. If you know someone whose life was saved by a defibrillator, thank the doctor, nurse or paramedic...and don't forget the salesman who sold their hospital the unit. If someone asks, "Are you trying to sell me something," respond with excitement, "You bet I am...and you absolutely have to take a look at this!" Salesman are the highest paid people in the world. Why anyone would not want to be a salesman beats me. However, in network marketing you are selling your products or services but you are marketing your business opportunity. Successful network marketing recruiting means knowing the difference between these two areas of your business.
Successful network marketing recruiting doesn't mean chasing people.
Now that we've moved beyond the word "salesman" we can get to the pinnacle of network marketing recruiting secrets. In terms of getting people to sign up for an opportunity, a person must understand that successful network marketers do not sell people on an opportunity. You sell people products or services and selling them on a product or service means that you might need to convince them that it is superior to the competition or that it is otherwise something that will enrich their lives.
Successful network marketers do not sell people network marketing opportunities, they market them. Marketing means 59419
inviting and inviting means we're giving out invitations. An invitation, although it can certainly be an open invitation, typically means that a person has been assessed and selected to participate in an event or organization.
I have absolutely no interest in chasing anybody to do anything. I will invite them. I will market my opportunity by letting as many people as possible know that the opportunity is here; that it exists, but it's up to them to accept or reject the invitation. To be successful in network marketing a person must grow an awareness of the existence of their opportunity and let people make up their own minds. Almost everyone I had to convince to make an investment in themselves didn't make any money no matter how much I tried to help them. I found myself not wanting to help them because they were so negative and required too much of my energy to motivate. On the other hand, those who are invited to watch a DVD, invited to listen to a business opportunity briefing or invited to click on a link, and who decide to get involved, are the people you will want to help make it to the top with you...and they are the ones who are going to help you get it to the top!
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