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By scanning this QR code, you will be forwarded to the Vinolok website where you can find all information about the glass closure and design options.

Design Magazine

by Vinolok

Foreword Creative options Individuality Inspiration packaging Design options Possibilites

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Creativity is intelligence having fun.

Albert Einstein

foreword We talked to Jan Ĺ tiller, the CEO of Vinolok about the trends that shape the packaging business.

Brand owners are seeking

Another example is the campaign

to innovate with increasing

launched by a well-known vodka producer, as

speed, trying to keep up with

they introduced a unique numbered design for

the ever-changing demands and

each individual bottle. In 2013 a world-famous

preferences of their customers.

sauce producer offered their Facebook fans a

They want to make it on the market

chance to win one of a hundred personalised

and remain competitive; to do that,

bottles for Father’s Day. And there are many

their products need to stand out.

other examples.

They are under pressure, which can be seen from the frenetic

This personalisation is in contrast to the large-scale nature of mass production and is

progress in packaging design as well. Current

a strategy that benefits both producers and

innovative technologies allow packaging design

customers. We all know that every individual

to be much more creative than ever before.

is unique, so why should mass brands ignore

The most notable trend (which, needless

that and treat us all the same? Thanks to

to say, we are keeping a close eye on) is currently

personalisation of packaging and labels

personalised packaging. Given that digital

customers feel that the producer is doing

printing for bottles and labels is becoming more

something special for them; that they are

affordable and in turn more common, there

holding something exclusive and tailor-made.

has been an increase in the demand of small-

They therefore also develop a stronger bond

volume special editions; and personalisation is

with the brand.

now often used as a means of differentiating the brand and attracting new customers.

One example of this trend is the campaign

That is why I am tremendously happy to introduce you to the Vinolok Design Options programme, which allows you to customise our

by one of the world’s leading soft drinks

world-wide known unique glass closure for any

producers, as they replaced their standard

brand and purpose. You can now be as creative

logo with popular first names on their bottle

with the closure as you are with the bottle and

labels. This project was just the start; this trend

the label. There are so many unique and exciting

is becoming more popular and widespread by

possibilities that we decided to present them

the minute. Many brands are now bringing out

to you in the form of a magazine instead of a

special edition packaging that is customised for

standard catalogue. We hope it inspires you.

each and every client.

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Enjoy!

Creativity starts with a

blank canvas

Then let‘s have some

fun with colours

Give in to a strong and barely controllable emotion. This combination of a clear Vinolok with black colour coating and an inserted jewellery stone in red colour served on a white sealing ring creates a great combination for a strong bold brand of flavoured liquor.

passia

Freeze the moment and find the beauty in the chill.

A clear Vinolok coated with silver metal and enhanced by contrasting black sealing ring. Simple yet very powerful combination ideal for clear spirits served usually on ice, such as vodka or gin.

frozĂŠ

A strong feeling to do something, especially something unwise. The connection of opposite emotions—the seriousness of a black Vinolok, with the vibrancy of a bright yellow sealing ring and the glamour of a large inserted clear crystal. Great for daring citrus-flavoured spirits.

dessirĂŠ

Mysterious and perplexing, open for interpretations. The interplay of two equally strong elements on a frosted canvas. The enigmatic black jewellery stone is combined with the boldness of a vivid green sealing ring. Unforgettable closure for absinths or mint-flavoured drinks.

enigma

The shimmering feeling of a perfect light reflection.

A very popular combination for rosĂŠ wines and melon-flavoured drinks.

The pink jewellery stones made by Preciosa company on a black Vinolok with a coloured sealing ring are sure to attract sensual customers and create a closure worth keeping.

glam glit

Send a shiver down the spine. This tone-in-tone combination of a dark blue colour coating on a clear Vinolok and a light coloured sealing ring will make you feel excited and even give you goosebumps.

Great for daring spirits which are served on ice.

nippee

Black Vinolok Coloured Sealing Ring

Clear Vinolok Transparent colour coating

Clear Vinolok Metal coating

Clear Vinolok Inserted Jewellery Stone

Clear Vinolok Metallic colour coating

Black Vinolok Coloured Sealing Ring

Clear Vinolok Coloured Sealing Ring

Clear Vinolok Transparent colour coating

Frosted Vinolok Inserted Jewellery Stone

Black Vinolok Inserted Jewellery Stone

Frosted Vinolok Coloured Sealing Ring

Clear Vinolok Metallic colour coating

Clear Vinolok Coloured Sealing Ring

Clear Vinolok Transparent colour coating

Black Vinolok Coloured Sealing Ring

individuality Katerina Slezakova, the marketing director of the brand Vinolok, talks about the need to be different.

Smart product packaging is

So far the most popular option are the

extremely important nowadays.

Coloured Sealing Rings, adopted by several

As mentioned in the first

wineries and bottled water producers. The 3D

article, we have seen a rise of

Metal Objects that are placed on the top of the

personalised packaging among

closure are also a tremendous success. With

various bottled drinks and other

the combination of printing, this makes a truly

packaging categories. But this

unique closure that many customers keep as a

individualisation has so far focused

souvenir.

solely on bottle design, since producers of mass-market and

At the LuxePack 2014 fair in Monaco we are going to officially launch an extensive range

niche wines, spirits, water and oil have not had

of Colour Coating options which allow Vinolok

many options when it comes to bottle closures.

to be tinted any Pantone colour. Colour Coating

Until now.

comes in transparent, opaque and metallic

Over the last two years we have put a lot

options. The Transparent Colour Coating keeps

of effort into preparing a programme we call

the transparent properties of the glass intact,

Vinolok Design Options. Starting with extensive

while the Opaque option allows exact and

research of consumer habits performed by the

precise colour matching to a brand’s Pantone

leading research company WineIntelligence

colour.

from the UK, followed by many production tests

Another Design Option, a metal coating

and finalised by approvals from food safety

which is available in Silver and Gold, is also

organisations, we have created a set of finishing

very similar. This technique covers the top

techniques which can customise the design

of the glass closure with a fine layer of real

of the Vinolok closure in pretty much limitless

metal, giving the closure a very premium

possibilities.

feeling. Another premium Design Option is

For a decade of its existence, Vinolok has

Rhinestone Cutting where the top rim of the

been recognised as one of the most reliable

closure resembles precious stone. When it

closures which comes in clear, rosĂŠ or black

comes to jewellery we cooperate with our

colours. But as soon as we started working with

parent company Preciosa and offer the option

larger spirit producers we realised this product

of inserting one of the many types of Jewellery

portfolio is not flexible enough. So now we offer

Stones on the top of the closure.

various design finishing techniques which can

Have fun with the design!

be combined together to create a truly unique closure for each of our customers.

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IN IO

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S PI AT N Packaging

concepts using Vinolok

glass closure enhanced with Vinolok Design Options.

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S Since the Design Options offer so many alternatives, the Preciosa GS company (owner of the Vinolok brand) decided to cooperate with a premier design studio Touch Branding to create a set of packaging concepts for wine, spirits, liqueur, water and olive oil. These bottles are all closed with Vinolok closures and feature various finishing techniques. The goal was to create designs that combine the bottle and label design with matching Vinolok Design Option to create one cohesive packaging. “There simply was no other way to show how well the new Vinolok can fit with the whole bottle and label than to create fictitious brands and their packaging,” says Kateřina Slezákova, the marketing director of the Vinolok brand.

The requirement for the design studio was to keep in mind the practicalities of packaging so that the concepts be realistic in terms of production possibilities. The results of this project will hopefully inspire current and future clients to go further with their packaging and to prove that the most elegant bottle closure on the market is now also the most creative one.

The following packaging concepts show Vinolok glass closure prototypes which might vary from standard production in details.

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01

Tip. The standard colour of the Vinolok sealing ring is transparent. But it can be tinted any Pantone or RAL tone, except fluorescent. The colour of the ring can match another colour on the packaging or on the label.

wine The concept for the â€?vĂŠlo“ packaging is based on a series of vintage engraved illustrations of the high wheel bicycle, also called pennyfarthing. Each bottle has a different version of the illustration, with the idea that the whole range of wines shows complete instructions on how to ride a penny-farthing. The packaging uses traditional Burgundy bottle in dark olive colour for both whites and reds. The black low-top Vinolok is used on all bottles with the coloured sealing ring matching the label colour.

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02

Tip. There are thousands of different jewellery stones that can be inserted on the Vinolok. They come in all colours and many shapes. Please contact Vinolok sales team to obtain a sampler of the stones.

absinthe

Le Chevalier is a concept packaging for an Absinthe spirit based on and paying tribute to the historical figure of the knight named Chevalier d‘Eon who lived in the middle of the 18th century. As a spy, this man infiltrated the court of Empress Elizabeth of Russia by posing as a woman for 33 years. These natural abilities of camouflage are embodied in the bottle design, which has masculine shape, but the dimples give it a soft feminine finish. The dimples also imitate the green jewellery which is inserted on the clear Vinolok glass closure.

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03

Tip. The little crystals used in this concept are Preciosa chaton roses and come in the form of a little sticker which can be applied to the top of the Vinolok. There are many colours to choose from, just ask for a sampler.

water Aquarius is a concept for premium bottled water.

Its name is Latin for �water-carrier“ and it is also one of the oldest recognized constellations of the zodiac. All of those meanings were captured in the packaging with a clear bottle and clear Vinolok coloured to resemble the night sky.

The packaging and the glass closure were then enhanced with crystals, the Preciosa chaton roses representing the stars which are also printed on the blue bottle with white colour.

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04

Tip. The standard Vinolok can be tinted Transparent, Opaque and Metallic Colours. The version on this concept uses transparent colour option which preserves the see-through qualities of the clear glass closure.

liqueur Blac is a brand of flavoured chocolate liqueurs.

In the concept for packaging the idea was to show the contrast between the smooth chocolate taste and the distinctive tastes of chilli, mint and orange flavours. This contrast is manifested in the packaging materials. The bottle is made from black matted glass with soft shapes, while the glass closures have been tinted bold vivid colours that represent the flavour. The sealing ring on the Vinolok has been coloured to match the colour of the closure. As in the drink itself, these two contrasting materials create very tasteful combinations.

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05

Tip. The Vinolok on this concept is enhanced with an inserted metal object made from antique silver metal. This ”coin“ is then placed on the top of the closure. There are several metal finishings to choose from.

gin The Oath London Gin is a concept based on the brand’s promise and determination to deliver a spirit which is true to the history of London’s gin industry and pays tribute to its evolution from herbal medicine into a drink consumed all around the world. That is why the bottle is as pure as possible, with the brand name and seal embossed in the glass. The Vinolok glass closure is completely clear as well, with the circular monogram of the brand inserted on the top of the closure as an embossed metal object. The clarity and the minimalism of the set are a reference to medical bottles used in the past.

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06

Tip. The Rhinestone cut used in this concept makes the glass closure look like a piece of jewellery. Currently, we offer only one type of cutting but it is also possible to create a tailor-made cut so the closure becomes truly unique.

cognac The Premier Grand Cru de Cognac by Maison Giraud is a cognac concept for a family owned and operated cognac house. Glass is a very common closure for cognac bottles, very often crafted to such perfection it is the true crown of the packaging. Such closures are extremely expensive, which is why the Prestige design concept uses Rhinestone cut Vinolok.

The production of this closure is much more affordable and the result is both very practical for standard bottles and aesthetically pleasing. The closure is finished with black and gold printing, making it a gem worth keeping even after the bottle is empty.

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07

Tip. The Vinolok closure in this concept is coated with a fine layer of real metal, giving it a true feeling of silver. This technique can be applied to both clear and black Vinolok, as the metal is completely opaque.

vodka This vodka concept is a modern take on the old tale of Viking voyagers who are believed to have chilled their drink by plunging it into the icy waters of the North Sea on a rope tied to the boat they travelled on. This is the reason why the bottle is part frosted and part crystal clear. The silver metal coating was chosen for the Vinolok closure to complement the chilling feeling the bottle gives even when it is not in the fridge. A black metallic ornament symbolizing ice inserted on the top of the closure highlights the triple charcoal filtering.

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08

Tip. Vinolok marketing team is happy to help customers choose various fitting Design Options, like in this concept where they combined two Design Options - the Coloured Sealing Ring and Inserted Metal Object.

olive oil

The Oleo Olive Oil packaging is based on the pot shapes in which oils used to be stored in ancient Greece. The shape is a fusion of hydria, alabastron and loutrophoros amphorae but with a modern and minimalist take which represents today’s premium category. The bottle is fitted with a clear Vinolok enhanced with a Coloured Sealing Ring which matches the colour of the olive oil in the bottle. The top of the closure features a symbol of the Sun which is inserted in the form of embossed golden metal object. This fits well with the golden metal printing on the neck of the bottle and in the logo.

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Coloured Sealing Rings on clear, frosted and black Vinolok.

Vinolok design options

colours

Long gone are the times when Vinolok was just black, rosĂŠ or clear.

Now, this elegant glass closure can be customised in almost limitless variations.

We call it Vinolok Design Options. The first set of customisation has to do with the colour of the closure. You can cover the clear or the black Vinolok with transparent, opaque or metallic colours. The sealing ring can also be tinted any colour.

The colours can be selected from Pantone or RAL swatch book, with the exception of fluorescent colours. The Transparent Colour Coating is always applied on clear Vinolok as it preserves the see-through qualities of the glass.

Opaque and Metallic Colour Coating can be applied to both clear and black Vinolok.

Opaque Colour Coating

Opaque Colour Coating

Gold and Silver Metallic Coating

Colour Coating with metallic effect

Transparent Colour Coating

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Metal Ornaments

Vinolok design options

sparkle

Another set of Vinolok Design Options lets you add Metal Ornaments or various Jewellery Stones on any standard Vinolok or combine them with any Colour Coating. Additional technique that allows you to refine the Vinolok glass closure is Rhinestone cut, whereby the head of the closure is cut to a shape that resembles precious stones. Through our cooperation with our parent company Preciosa we offer many types of Jewellery Stones. From little gems in the form of stickers (Sticky Crystals) to large size stones of all colours and shapes.

The offer of metal ornaments is equally diverse. There are six standard types of surface finishes and the shape can be virtually anything: your logo, the emblem of your company or letters and short text.

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Inserted Jewellery

Inserted Jewellery

Sticky Crystals

Inserted Jewellery

Rhinestone Cut

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possibilities The global head of Sales at Vinolok Radan HaiblĂ­k shares his views on differences between various producers.

The demands on drink

for novelties while preserving high quality

packaging design have never been

standards guaranteed by the brand’s reputation.

so high. The globalisation of the

Vinolok can also offer exclusivity by creating

market means it is necessary to

small and varied special editions.

stand out and beat the competition.

Store brands (also known as private

There are so many different

brands) are also on the rise. These brands

products and brands that it is

used to be perceived as lower quality brands,

becoming increasingly hard for end

but they now have a growing reputation;

users to orient themselves, which is

this is considerably aided by the increasing

why they are looking for signs to help them pick

sophistication of their packaging. Before, these

the right product.

brands used to cower on lower shelves in shops;

Large multinational corporations as well as

now, they stand side by side with established

smaller local producers are facing the challenge

brands. This can also been seen from their sales

of attracting customers and offering them useful

figures. It is estimated that store brands now

information. There have been several notable

constitute up to 20% of all sales.

trends in this sector.

One of those trends is authenticity. Both

Last but not least we have the trend of being ecological. The issue of pollution and

small and large producers strive for authenticity;

saving the environment has made people more

it is a popular notion everywhere from America

conscious about their shopping habits and more

to Asia. But the meaning differs in every case.

inclined to buy products that are made from

Global producers are aiming to strengthen the

eco-friendly and recyclable materials. Glass is

position of their brands, while smaller producers

without doubt one of these.

want to accentuate their authenticity through

Packaging must adapt to all these trends.

local production, manufacture and honest

It must be able to present customers with

craftsmanship. Vinolok also acknowledges

correct information and inspire them to buy

authenticity through its wide range of design

this product. I believe that our innovative

and personalisation options which attest to the

and elegant Vinolok closures can be a great

exclusiveness of the product.

contribution.

Another widespread trend is the production of limited editions. The times when it was enough to make the same identical product over and over again are long gone. Today, even well-established brands with a long and successful history are striving to come up with new flavours or special editions and limited time offers, thus accommodating customers’ desire

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For more information on Vinolok customisation visit our website vinolok.cz

HAVE FUN WITH COLOURS

Introducing customizable glass closures.

The most stylish closure in the world also became the most creative one. The new design possibilities let you create a closure that is just as unique as your product. See more at www.vinolok.cz/design