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By scanning this QR code, you will be forwarded to the Vinolok website where you can find all information about the glass closure and design options.
Design Magazine by Vinolok
Foreword Creative options Individuality Inspiration packaging Design options Possibilites
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Creativity is intelligence having fun. Albert Einstein
foreword We talked to Jan Ĺ tiller, the CEO of Vinolok about the trends that shape the packaging business. Brand owners are seeking
Another example is the campaign
to innovate with increasing
launched by a well-known vodka producer, as
speed, trying to keep up with
they introduced a unique numbered design for
the ever-changing demands and
each individual bottle. In 2013 a world-famous
preferences of their customers.
sauce producer offered their Facebook fans a
They want to make it on the market
chance to win one of a hundred personalised
and remain competitive; to do that,
bottles for Father’s Day. And there are many
their products need to stand out.
other examples.
They are under pressure, which can be seen from the frenetic
This personalisation is in contrast to the large-scale nature of mass production and is
progress in packaging design as well. Current
a strategy that benefits both producers and
innovative technologies allow packaging design
customers. We all know that every individual
to be much more creative than ever before.
is unique, so why should mass brands ignore
The most notable trend (which, needless
that and treat us all the same? Thanks to
to say, we are keeping a close eye on) is currently
personalisation of packaging and labels
personalised packaging. Given that digital
customers feel that the producer is doing
printing for bottles and labels is becoming more
something special for them; that they are
affordable and in turn more common, there
holding something exclusive and tailor-made.
has been an increase in the demand of small-
They therefore also develop a stronger bond
volume special editions; and personalisation is
with the brand.
now often used as a means of differentiating the brand and attracting new customers. One example of this trend is the campaign
That is why I am tremendously happy to introduce you to the Vinolok Design Options programme, which allows you to customise our
by one of the world’s leading soft drinks
world-wide known unique glass closure for any
producers, as they replaced their standard
brand and purpose. You can now be as creative
logo with popular first names on their bottle
with the closure as you are with the bottle and
labels. This project was just the start; this trend
the label. There are so many unique and exciting
is becoming more popular and widespread by
possibilities that we decided to present them
the minute. Many brands are now bringing out
to you in the form of a magazine instead of a
special edition packaging that is customised for
standard catalogue. We hope it inspires you.
each and every client.
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Enjoy!
Creativity starts with a
blank canvas
Then let‘s have some
fun with colours
Give in to a strong and barely controllable emotion. This combination of a clear Vinolok with black colour coating and an inserted jewellery stone in red colour served on a white sealing ring creates a great combination for a strong bold brand of flavoured liquor.
passia
Freeze the moment and find the beauty in the chill. A clear Vinolok coated with silver metal and enhanced by contrasting black sealing ring. Simple yet very powerful combination ideal for clear spirits served usually on ice, such as vodka or gin.
frozĂŠ
A strong feeling to do something, especially something unwise. The connection of opposite emotions—the seriousness of a black Vinolok, with the vibrancy of a bright yellow sealing ring and the glamour of a large inserted clear crystal. Great for daring citrus-flavoured spirits.
dessirĂŠ
Mysterious and perplexing, open for interpretations. The interplay of two equally strong elements on a frosted canvas. The enigmatic black jewellery stone is combined with the boldness of a vivid green sealing ring. Unforgettable closure for absinths or mint-flavoured drinks.
enigma
The shimmering feeling of a perfect light reflection. A very popular combination for rosĂŠ wines and melon-flavoured drinks. The pink jewellery stones made by Preciosa company on a black Vinolok with a coloured sealing ring are sure to attract sensual customers and create a closure worth keeping.
glam glit
Send a shiver down the spine. This tone-in-tone combination of a dark blue colour coating on a clear Vinolok and a light coloured sealing ring will make you feel excited and even give you goosebumps. Great for daring spirits which are served on ice.
nippee
Black Vinolok Coloured Sealing Ring
Clear Vinolok Transparent colour coating
Clear Vinolok Metal coating
Clear Vinolok Inserted Jewellery Stone
Clear Vinolok Metallic colour coating
Black Vinolok Coloured Sealing Ring
Clear Vinolok Coloured Sealing Ring
Clear Vinolok Transparent colour coating
Frosted Vinolok Inserted Jewellery Stone
Black Vinolok Inserted Jewellery Stone
Frosted Vinolok Coloured Sealing Ring
Clear Vinolok Metallic colour coating
Clear Vinolok Coloured Sealing Ring
Clear Vinolok Transparent colour coating
Black Vinolok Coloured Sealing Ring
individuality Katerina Slezakova, the marketing director of the brand Vinolok, talks about the need to be different. Smart product packaging is
So far the most popular option are the
extremely important nowadays.
Coloured Sealing Rings, adopted by several
As mentioned in the first
wineries and bottled water producers. The 3D
article, we have seen a rise of
Metal Objects that are placed on the top of the
personalised packaging among
closure are also a tremendous success. With
various bottled drinks and other
the combination of printing, this makes a truly
packaging categories. But this
unique closure that many customers keep as a
individualisation has so far focused
souvenir.
solely on bottle design, since producers of mass-market and
At the LuxePack 2014 fair in Monaco we are going to officially launch an extensive range
niche wines, spirits, water and oil have not had
of Colour Coating options which allow Vinolok
many options when it comes to bottle closures.
to be tinted any Pantone colour. Colour Coating
Until now.
comes in transparent, opaque and metallic
Over the last two years we have put a lot
options. The Transparent Colour Coating keeps
of effort into preparing a programme we call
the transparent properties of the glass intact,
Vinolok Design Options. Starting with extensive
while the Opaque option allows exact and
research of consumer habits performed by the
precise colour matching to a brand’s Pantone
leading research company WineIntelligence
colour.
from the UK, followed by many production tests
Another Design Option, a metal coating
and finalised by approvals from food safety
which is available in Silver and Gold, is also
organisations, we have created a set of finishing
very similar. This technique covers the top
techniques which can customise the design
of the glass closure with a fine layer of real
of the Vinolok closure in pretty much limitless
metal, giving the closure a very premium
possibilities.
feeling. Another premium Design Option is
For a decade of its existence, Vinolok has
Rhinestone Cutting where the top rim of the
been recognised as one of the most reliable
closure resembles precious stone. When it
closures which comes in clear, rosĂŠ or black
comes to jewellery we cooperate with our
colours. But as soon as we started working with
parent company Preciosa and offer the option
larger spirit producers we realised this product
of inserting one of the many types of Jewellery
portfolio is not flexible enough. So now we offer
Stones on the top of the closure.
various design finishing techniques which can
Have fun with the design!
be combined together to create a truly unique closure for each of our customers.
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IN IO
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S PI AT N Packaging
concepts using Vinolok
glass closure enhanced with Vinolok Design Options.
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S Since the Design Options offer so many alternatives, the Preciosa GS company (owner of the Vinolok brand) decided to cooperate with a premier design studio Touch Branding to create a set of packaging concepts for wine, spirits, liqueur, water and olive oil. These bottles are all closed with Vinolok closures and feature various finishing techniques. The goal was to create designs that combine the bottle and label design with matching Vinolok Design Option to create one cohesive packaging. “There simply was no other way to show how well the new Vinolok can fit with the whole bottle and label than to create fictitious brands and their packaging,” says Kateřina Slezákova, the marketing director of the Vinolok brand. The requirement for the design studio was to keep in mind the practicalities of packaging so that the concepts be realistic in terms of production possibilities. The results of this project will hopefully inspire current and future clients to go further with their packaging and to prove that the most elegant bottle closure on the market is now also the most creative one.
The following packaging concepts show Vinolok glass closure prototypes which might vary from standard production in details.
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Tip. The standard colour of the Vinolok sealing ring is transparent. But it can be tinted any Pantone or RAL tone, except fluorescent. The colour of the ring can match another colour on the packaging or on the label.
wine The concept for the â€?vĂŠlo“ packaging is based on a series of vintage engraved illustrations of the high wheel bicycle, also called pennyfarthing. Each bottle has a different version of the illustration, with the idea that the whole range of wines shows complete instructions on how to ride a penny-farthing. The packaging uses traditional Burgundy bottle in dark olive colour for both whites and reds. The black low-top Vinolok is used on all bottles with the coloured sealing ring matching the label colour.
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02
Tip. There are thousands of different jewellery stones that can be inserted on the Vinolok. They come in all colours and many shapes. Please contact Vinolok sales team to obtain a sampler of the stones.
absinthe
Le Chevalier is a concept packaging for an Absinthe spirit based on and paying tribute to the historical figure of the knight named Chevalier d‘Eon who lived in the middle of the 18th century. As a spy, this man infiltrated the court of Empress Elizabeth of Russia by posing as a woman for 33 years. These natural abilities of camouflage are embodied in the bottle design, which has masculine shape, but the dimples give it a soft feminine finish. The dimples also imitate the green jewellery which is inserted on the clear Vinolok glass closure.
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03
Tip. The little crystals used in this concept are Preciosa chaton roses and come in the form of a little sticker which can be applied to the top of the Vinolok. There are many colours to choose from, just ask for a sampler.
water Aquarius is a concept for premium bottled water. Its name is Latin for �water-carrier“ and it is also one of the oldest recognized constellations of the zodiac. All of those meanings were captured in the packaging with a clear bottle and clear Vinolok coloured to resemble the night sky. The packaging and the glass closure were then enhanced with crystals, the Preciosa chaton roses representing the stars which are also printed on the blue bottle with white colour.
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04
Tip. The standard Vinolok can be tinted Transparent, Opaque and Metallic Colours. The version on this concept uses transparent colour option which preserves the see-through qualities of the clear glass closure.
liqueur Blac is a brand of flavoured chocolate liqueurs. In the concept for packaging the idea was to show the contrast between the smooth chocolate taste and the distinctive tastes of chilli, mint and orange flavours. This contrast is manifested in the packaging materials. The bottle is made from black matted glass with soft shapes, while the glass closures have been tinted bold vivid colours that represent the flavour. The sealing ring on the Vinolok has been coloured to match the colour of the closure. As in the drink itself, these two contrasting materials create very tasteful combinations.
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Tip. The Vinolok on this concept is enhanced with an inserted metal object made from antique silver metal. This ”coin“ is then placed on the top of the closure. There are several metal finishings to choose from.
gin The Oath London Gin is a concept based on the brand’s promise and determination to deliver a spirit which is true to the history of London’s gin industry and pays tribute to its evolution from herbal medicine into a drink consumed all around the world. That is why the bottle is as pure as possible, with the brand name and seal embossed in the glass. The Vinolok glass closure is completely clear as well, with the circular monogram of the brand inserted on the top of the closure as an embossed metal object. The clarity and the minimalism of the set are a reference to medical bottles used in the past.
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Tip. The Rhinestone cut used in this concept makes the glass closure look like a piece of jewellery. Currently, we offer only one type of cutting but it is also possible to create a tailor-made cut so the closure becomes truly unique.
cognac The Premier Grand Cru de Cognac by Maison Giraud is a cognac concept for a family owned and operated cognac house. Glass is a very common closure for cognac bottles, very often crafted to such perfection it is the true crown of the packaging. Such closures are extremely expensive, which is why the Prestige design concept uses Rhinestone cut Vinolok. The production of this closure is much more affordable and the result is both very practical for standard bottles and aesthetically pleasing. The closure is finished with black and gold printing, making it a gem worth keeping even after the bottle is empty.
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07
Tip. The Vinolok closure in this concept is coated with a fine layer of real metal, giving it a true feeling of silver. This technique can be applied to both clear and black Vinolok, as the metal is completely opaque.
vodka This vodka concept is a modern take on the old tale of Viking voyagers who are believed to have chilled their drink by plunging it into the icy waters of the North Sea on a rope tied to the boat they travelled on. This is the reason why the bottle is part frosted and part crystal clear. The silver metal coating was chosen for the Vinolok closure to complement the chilling feeling the bottle gives even when it is not in the fridge. A black metallic ornament symbolizing ice inserted on the top of the closure highlights the triple charcoal filtering.
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Tip. Vinolok marketing team is happy to help customers choose various fitting Design Options, like in this concept where they combined two Design Options - the Coloured Sealing Ring and Inserted Metal Object.
olive oil
The Oleo Olive Oil packaging is based on the pot shapes in which oils used to be stored in ancient Greece. The shape is a fusion of hydria, alabastron and loutrophoros amphorae but with a modern and minimalist take which represents today’s premium category. The bottle is fitted with a clear Vinolok enhanced with a Coloured Sealing Ring which matches the colour of the olive oil in the bottle. The top of the closure features a symbol of the Sun which is inserted in the form of embossed golden metal object. This fits well with the golden metal printing on the neck of the bottle and in the logo.
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Coloured Sealing Rings on clear, frosted and black Vinolok.
Vinolok design options
colours
Long gone are the times when Vinolok was just black, rosĂŠ or clear. Now, this elegant glass closure can be customised in almost limitless variations. We call it Vinolok Design Options. The first set of customisation has to do with the colour of the closure. You can cover the clear or the black Vinolok with transparent, opaque or metallic colours. The sealing ring can also be tinted any colour. The colours can be selected from Pantone or RAL swatch book, with the exception of fluorescent colours. The Transparent Colour Coating is always applied on clear Vinolok as it preserves the see-through qualities of the glass. Opaque and Metallic Colour Coating can be applied to both clear and black Vinolok.
Opaque Colour Coating
Opaque Colour Coating
Gold and Silver Metallic Coating
Colour Coating with metallic effect
Transparent Colour Coating
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Metal Ornaments
Vinolok design options
sparkle
Another set of Vinolok Design Options lets you add Metal Ornaments or various Jewellery Stones on any standard Vinolok or combine them with any Colour Coating. Additional technique that allows you to refine the Vinolok glass closure is Rhinestone cut, whereby the head of the closure is cut to a shape that resembles precious stones. Through our cooperation with our parent company Preciosa we offer many types of Jewellery Stones. From little gems in the form of stickers (Sticky Crystals) to large size stones of all colours and shapes. The offer of metal ornaments is equally diverse. There are six standard types of surface finishes and the shape can be virtually anything: your logo, the emblem of your company or letters and short text.
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Inserted Jewellery
Inserted Jewellery
Sticky Crystals
Inserted Jewellery
Rhinestone Cut
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possibilities The global head of Sales at Vinolok Radan HaiblĂk shares his views on differences between various producers. The demands on drink
for novelties while preserving high quality
packaging design have never been
standards guaranteed by the brand’s reputation.
so high. The globalisation of the
Vinolok can also offer exclusivity by creating
market means it is necessary to
small and varied special editions.
stand out and beat the competition.
Store brands (also known as private
There are so many different
brands) are also on the rise. These brands
products and brands that it is
used to be perceived as lower quality brands,
becoming increasingly hard for end
but they now have a growing reputation;
users to orient themselves, which is
this is considerably aided by the increasing
why they are looking for signs to help them pick
sophistication of their packaging. Before, these
the right product.
brands used to cower on lower shelves in shops;
Large multinational corporations as well as
now, they stand side by side with established
smaller local producers are facing the challenge
brands. This can also been seen from their sales
of attracting customers and offering them useful
figures. It is estimated that store brands now
information. There have been several notable
constitute up to 20% of all sales.
trends in this sector. One of those trends is authenticity. Both
Last but not least we have the trend of being ecological. The issue of pollution and
small and large producers strive for authenticity;
saving the environment has made people more
it is a popular notion everywhere from America
conscious about their shopping habits and more
to Asia. But the meaning differs in every case.
inclined to buy products that are made from
Global producers are aiming to strengthen the
eco-friendly and recyclable materials. Glass is
position of their brands, while smaller producers
without doubt one of these.
want to accentuate their authenticity through
Packaging must adapt to all these trends.
local production, manufacture and honest
It must be able to present customers with
craftsmanship. Vinolok also acknowledges
correct information and inspire them to buy
authenticity through its wide range of design
this product. I believe that our innovative
and personalisation options which attest to the
and elegant Vinolok closures can be a great
exclusiveness of the product.
contribution.
Another widespread trend is the production of limited editions. The times when it was enough to make the same identical product over and over again are long gone. Today, even well-established brands with a long and successful history are striving to come up with new flavours or special editions and limited time offers, thus accommodating customers’ desire
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For more information on Vinolok customisation visit our website vinolok.cz
HAVE FUN WITH COLOURS
Introducing customizable glass closures. The most stylish closure in the world also became the most creative one. The new design possibilities let you create a closure that is just as unique as your product. See more at www.vinolok.cz/design