04
extensions guide
_EXTENSIONS GUIDE
TWA
the way of the future
04 | EXTENSIONS GUIDE
CONTENTS | 05
contents INTRODUCTION
06
GO EXPLORE
09
EDUCATION
12
_TWA ACADEMY TRANSPORTATION _TWA SPACE DIVISION _TWA GEAR RESEARCH _TWA LABS MEDICAL _TWA MEDICAL INSTITUTE _TWA EXPERIMENTAL LAB EXPLORATION _TWA EXTREME ENVIRONMENT DIVISION _TWA OBSERVATORY SOCIAL
14 18 18 24 28 29 31 32 37 39 40 44 48
_INTERPLANETARY THEME PARK
49
_TWA FUTURISTS CLUB
52
SOURCES
58
06 | EXTENSIONS GUIDE
introduction
The entrepreneur is usually that endless challenge seeker. And in the business growth is also an exciting challenge. Exciting, yes— but at the same time growth can make good business sense—better brand recognition, building value in the business for employees and customers, offering a wider range of products and services to a larger geographical market, and creating ‘economies of scale.’ Rationalizing the rewards of a bigger business means recraft the marketing plan and strategize an expansion implementation plan. The extensions of a company may include different new sections. Some of them will be new products, or services, some will be environments, and events. There will also be educational opportunities, as well experiences and ultimately co-branding opportunities.
INTRODUCTION | 07
08 | EXTENSIONS GUIDE
go explore
BRAND EXTENSIONS CATEGORIZATION:
The universe is made of places, people, and things. The purpose is to explore.
ABBREVIATIONS:
ENVIRONMENT [EN] EVENT [E] SERVICE [S] PRODUCT [P] JOINT VENTURE [JV]
GO EXPLORE | 09
10 | EXTENSIONS GUIDE
ENVISION OF A NEW FUTURE Pioneering has been a feature trait of TWA since the beginning. What we envision for the future is to push that boundary even further, by seeking the unknown, exploring uncharted waters, and primarily by giving to people an access to new frontiers, for the benefit of life on Earth.
PLACES: NATURE OF TRAVEL
PEOPLE: NATURE OF PEOPLE
8 22
1
27
19 27
26
34
21 2
29 25 12
31 18
20 28
24
3
30
7 11
9
33
6
5
16
32
35
17
36
23 10 14
15
4
13
THINGS: NATURE OF THINGS
GO EXPLORE | 11
EDUCATION:
MEDICAL:
1. TWA Academy [En]
19. TWA Medical Institute [En]
2. TWA STEM Education Program [E+JV]
20. TWA Experimental Lab [En]
3. TWA Mentoring Program [S]
21. TWA Biological Imaging Division [S+P]
4. TWA Educational Material [P]
22. TWA Immunology Center [S+En]
5. TWA Academy Open Day [E]
23. TWA Smart Food Line [S+P]
6. TWA Science Fair [E] 7. TWA Sustainable Future Summit [E]
EXPLORATION: TRANSPORTATION:
24. TWA Underground Division [S]
8. TWA Space Division [En+S]
25. TWA Extreme Environments [S]
9. TWA Spaceport [En]
26. TWA Telescope [P]
10. TWA Gear [P]
27. TWA Future Camp [En]
11. TWA Lounge [En] 12. TWA Spaceliner [S+P]
28. TWA After Life Database [S+P] 29. TWA Observatory [En]
13. TWA Autopilot Program [P]
SOCIAL: RESEARCH: 14. TWA Labs [En] 15. TWA Photon Sciences Lab [En] 16. TWA Quantum Chromodynamics Lab [En] 17. Energy Security Division [En+JV] 18. TWA Environment Division [S]
30. TWA VR Experience [P] 31. TWA Footprint App [P] 32. TWA Interplanetary Park [En] 33. TWA Exodus App [P+JV] 34. TWA Futurists Club [En] 35. TWA TV Series [P]
12 | EXTENSIONS GUIDE
EDUCATION: learning is a continuous discovery.
EDUCATION | 13
1 TWA ACADEMY [ENVIRONMENT] A space, inspired by Howard Huges spirit and legacy, where young minds can converge and focus on learning skills that will make them the future explorers. 2 STEM EDUCATION PROGRAM [EDUCATIONAL OPPORTUNITY & JOINT VENTURE] A collaboration within TWA Academy and MIT where all young people should be prepared to think deeply have the chance to become the innovators, educators, researchers, and leaders who can solve the most pressing challenges. 3 TWA MENTORING PROGRAM: LEARN. TEACH. INSPIRE. [SERVICE] Dedicated to advancing science education, provides powerful teaching tools for use in high schools, colleges, and universities across the country, free of charge. 4 TWA EDUCATIONAL MATERIAL: BRING THE EXCITEMENT OF SCIENTIFIC DISCOVERY INTO CLASSROOM [PRODUCT] To make every student and citizen able to access resources and to experience science in a meaningful way through awardwinning multimedia resources, including apps, animations, videos, interactives, and virtual labs. 5 TWA ACADEMY OPEN DAY [EVENT] Field trips for local schools to promote the line of education we offer and give them the opportunity to consider this choice since early stages in school. 6 TWA SCIENCE FAIR: CREATIVE EXPRESSION IS A FORM OF EXPLORATION [EVENT] Everybody can express their ideas creatively, and by revealing a series of concepts, innovations, challenges, and questions to keep the discussion about our future always open. 7 TWA SUSTAINABLE FUTURE SUMMIT [EVENT] A gathering of innovators, leaders, scientists, engineers, to come up with new solutions for our future.
14 | EXTENSIONS GUIDE
EDUCATION | 15
twa academy
what can you do with what you know.
A space, inspired by Howard Hughes spirit and legacy, where young minds can converge and focus on learning skills that will make them the future explorers. A place where they can find support and feel empowered in order to launch a new era of discoveries.
16 | EXTENSIONS GUIDE
“
Science is more than a school subject, or the periodic table, or the properties of waves. It is an approach to the world, a critical way to understand and explore and engage with the world, and then have the capacity to change that world...
TWA Academy ensures that all students have access to high-quality learning opportunities, and STEM subjects are now a priority. We want to demonstrate by offering different programs in teaching and learning that science, technology, engineering, and math are a critical component of competitiveness for future societies. Like former President Barack Obama said science is in fact much more than just a school subject.
EDUCATION | 17
18 | EXTENSIONS GUIDE
TRANSPORTATION | 19
TRANSPORTATION: travel is the beginning of any adventure.
8 TWA SPACE DIVISION: DEMOCRATIZING ACCESS TO SPACE FOR THE BENEFIT OF PEOPLE [ENVIRONMENT & SERVICE] A complete arrangement of environments, services and products to give to the ordinary citizens of Earth the to explore on a new reality, for their benefit and for the benefit of our planet. 9 TWA SPACEPORT: HOME BASE IS ONLY THE STARTING POINT [ENVIRONMENT] A supportive home for our commercial space tenants and customers so that they can make great contributions to the industry and also to inspire and delight our visitors. 10 TWA GEAR: WEAR THE FUTURE [PRODUCT] A line of gear that implement advanced technology, cooperating with NorthFace, Nike, Y3, and Adidas for future sportswear and everything you’ll need during your travels or for living in an extreme environment. 11 TWA LOUNGE: GET READY EXPLORERS. [ENVIRONMENT] Comfort and relaxation before the jump into your adventure. 12 TWA SPACELINER: THE ENTIRE WORLD TO YOU IN 90” [SERVICE & PRODUCT] Suborbital, hypersonic, winged passenger transport, putting any place on earth within 90” flight. 13 TWA AUTOPILOT PROGRAM [PRODUCT] Vision-based advanced driver assistance systems providing warnings for collision prevention and mitigation, within Earth’s atmosphere and in the outer space.
20 | EXTENSIONS GUIDE
TWA space division
democratizing access to space for the benefit of people
Only through the exploration of the unknown can we continue to grow and evolve. Space is not only important for the future of transportation, commerce, and science; it’s also important for the future of imagination. We still know so little about space and how our understanding of it can benefit life on our planet. What is clear is that the ability for more people to cross the final frontier of space will be key to human advancement.
TRANSPORTATION | 21
A complete arrangement of environments, services and products to give to the ordinary citizens of Earth a new access door to explore on a new reality, for their benefit and for the benefit of our planet.
22 | EXTENSIONS GUIDE
TRANSPORTATION | 23
24 | EXTENSIONS GUIDE
TWA gear
the future of clothing and sportswear for any sort of extreme environment
A line of gear that implements advanced technology in regards of fabric, material, and accessories. A possible join venture with NorthFace, Adidas, Y3 for future clothing and everything you’ll need during travels or living in an extreme environment. Thermal regulation is an area of intense interest to technical textile producers. Many textile, chemical and garment companies are heavily involved in developing new products, not only for the markets and applications where high-level protection is required, but also products for athletes and consumer leisure activity use exploring areas such increased breathability and fire retardancy.
TRANSPORTATION | 25
26 | EXTENSIONS GUIDE
TRANSPORTATION | 27
28 | EXTENSIONS GUIDE
RESEARCH: investigating is part of discovery.
14 TWA LABS: A PASSION FOR DISCOVERY [ENVIRONMENT] An environment composed of different facilities where to explore the capabilities of nuclear power through research. 15 PHOTON SCIENCES LAB: LIGHT AS A DISCOVERY TOOL [ENVIRONMENT] Focusing ultra-bright light to reveal the structures of materials critically important to biology, technology, and more. 16 TWA QUANTUM CHROMODYNAMICS LAB: EXPLORING MATTER AT THE DAWN OF TIME. [ENVIRONMENT] Colliding subatomic particles to recreate matter from the dawn of time, and study the force that gives shape to visible matter in the universe today. 17 ENERGY SECURITY DIVISION: TACKLING THE NATION’S ENERGY CHALLENGES [ENVIRONMENT & JOINT VENTURE] Blazing innovative trails toward a sustainable future powered by solar, wind, hydrogen, and other renewable sources. Possible partnership or co-branding opportunity with SpaceX. 18 TWA CLIMATE, ENVIRONMENT, AND BIOSCIENCES DIVISION: REVEALING NATURE—FROM MICROSCOPIC TO ATMOSPHERIC SCALES [SERVICE] We research climate change, ecosystems, and sustainable energy to provide a scientific basis for informed climate change management strategies, approaches to adaptation, and policy decisions.
RESEARCH | 29
TWA LAbs a passion for discovery.
A series of different facilities where to explore the capabilities of nuclear power through research. TWA Labs applies its expertise and facilities to pressing scientific questions about everything from the fundamental forces of nature to the complex interactions of ecosystems and the environment. Our explorations reveal processes that unfold across the smallest and largest scales.
30 | EXTENSIONS GUIDE
MEDICAL | 31
MEDICAL: medicine is always a new frontier.
19 TWA MEDICAL INSTITUTE: THE UNKNOWN INSIDE YOU [ENVIRONMENT] A medical environment where research and treatment find their juncture, opening up new perspectives for patients. 20 TWA EXPERIMENTAL L AB: EXPLORING THE HUMAN MIND [ENVIRONMENT] The human mind is an environment to explore, just like the outer space, because we know so little of it. 21 BIOLOGICAL IMAGING DIVISION: A NEW VISION [SERVICE & PRODUCT] Program in advanced biological imaging and the development and production of medical radiotracers. 22 TWA IMMUNOLOGY CENTER [SERVICE & ENVIRONMENT] The center aims to better understand how the immune system can be harnessed to develop vaccines for the world’s most deadly infectious diseases. 23 TWA SMART FOOD LINE [SERVICE & PRODUCT] The aim is to bring an end to animal suffering, environmental pollution, starvation, health risks and so on, by no longer using billions of domestic animals as meat, milk and egg machines, and to replace these products with cultured food.
32 | EXTENSIONS GUIDE
TWA medical institute
exploration is closer than you think.
MEDICAL | 33
A medical environment where research and treatment find their juncture, opening up new perspectives for patients, supporting them and also exploring new ways of action through experimentation, which my lead to exhilarating discoveries.
34 | EXTENSIONS GUIDE
TWA Medical Institute is a facility where through the development of advanced technology, such as biological imaging, we come together to help patients overcome diseases that so far were considered highly mining for their bodies and minds.
MEDICAL | 35
36 | EXTENSIONS GUIDE
TWA experimental lab
exploring the unknown from within.
The possibility of expanding our brain potential to its 100% it’s something that scientists have been longing with fire. This is anew door on the scale of human evolution. The creation of a smart drug, a brain booster, to enable your brain to be the most efficient it can, for a total brain performance.
MEDICAL | 37
The human mind has been the focal point od scientific research through decades. It is a fascinating, as well hermetic, environment to explore, just like the outer space, because we know so little of it.
38 | EXTENSIONS GUIDE
EXPLORATION | 39
EXPLORATION: bravery is the other side of curiosity.
24 TWA UNDERGROUND DIVISION: STUNNING DISCOVERIES [SERVICE] A department that focuses on explorations and discoveries underneath Earth’ surface. 25 TWA EXTREME ENVIRONMENTS DIVISION [SERVICE] A team of explorer that can reveal how life is able to exist on these inhabited areas for the benefit of the future of mankind. 26 TWA TELESCOPE: NEVER GONE SO FAR [PRODUCT] A synoptic survey telescope, or simply a very special way to peer into space as no other telescope can. 27 TWA FUTURE CAMP [ENVIRONMENT] An opportunity for young minds to be with a team of volunteers and experience some of the most futuristic technologies that will become essential, especially in the possibility of pursuing a way for humans to live in space. 28 TWA AFTER LIFE DATABASE [SERVICE & PRODUCT] What if, before we die, we could upload our consciousness into “the cloud” and live forever in a virtual world? What if heaven were a place–more specifically, a data center–on Earth? 29 TWA OBSERVATORY: SEEKING THE UNKNOWN [ENVIRONMENT] A space where live observation and virtual reality can find a common denominator enhancing people experiences and helping science in new discoveries.
40 | EXTENSIONS GUIDE
TWA extreme environments division
life on the edge of the fifth dimension.
Extreme environments are distributed on Earth in different areas and usually humans do not inhabit extreme environments. But life found its way to exist over there too. There are organisms referred to as extremophiles that do live in such conditions and are so well-adapted that they readily grow and multiply. If those organisms survived there is a chance for mankind to go explore those areas and learn more. Ultimately we will know better our planet and the possibilities of finding similar types of environments on other planets becomes greater, indeed expanding the life expectancy of human race.
EXPLORATION | 41
42 | EXTENSIONS GUIDE
EXPLORATION | 43
44 | EXTENSIONS GUIDE
EXPLORATION | 45
twa observatory
find yourself seeking the unknown.
A space where live observation and virtual reality can find a common denominator enhancing people experiences and helping science in new discoveries. TWA Observatory is a place where people can experience through different media and virtual reality the most remote parts of our universe. It is also a place where to share experiences, learn, and get involved and bring part of the experience back home. You will try new advanced technologies and be inspired by our team of scientists that will assist you along the way, and be at your service, always available for further questions. We live inside the Milky Way galaxy, which contains hundreds of billions of stars as well as massive clouds of gas and dust. However we are inside the galaxy looking out and understanding the true nature of our galaxy is challenging. But, as the Astronomer Carl Sagan wrote in his book Cosmos, we’re actually made of starstuff.
46 | EXTENSIONS GUIDE
“
The nitrogen in our DNA, the calcium in our teeth, the iron in our blood, the carbon in our apple pies were made in the interiors of collapsing stars. We are made of starstuff.
EXPLORATION | 47
48 | EXTENSIONS GUIDE
SOCIAL: information and experiences empower you.
30 TWA VR: EXPERIENCE THE OUTER SPACE FROM HOME [PRODUCT] 10 years of telescopic observation, a stunning time-lapse movie of the universe, to allow the public to fly through space being on the ground. 31 TWA FOOTPRINT APP [PRODUCT] An app to track your climate impact, and tell you how to reduce your CO2 emissions. 32 INTERPLANETARY THEME PARK [ENVIRONMENT] A theme park where you can immerse yourself in a simulation of what life could be on another planet. 33 EXODUS APP [PRODUCT & JOINT VENTURE] A co-branding opportunity with SpaceX will provide all you need to know before the day you will leave Earth to move to another planet. 34 TWA FUTURISTS CLUB: THE FUTURE IS YOURS TO BUILD. [ENVIRONMENT] A global community of committed entrepreneurs, executives, forecasters, economists, scientists, students, parents, and conscious citizens, united by our shared desire to tackle the world’s biggest challenges, by providing unique perspectives to help people anticipate and influence the future. 35 TWA TV SERIES: LIFE ON ANOTHER PLANET [PRODUCT] TWA TV series is a launchpad for anyone interested in the space exploration and other planets or the idea that humans might walk on their surface in the not-so-distant future. 36 TWA FUTURE HOME BUILDING [SERVICE] Based on the concept of 3D printing, we will have digitally controlled manufacturing of building components, and in the future possibility of human life on another planet this will solve big issues.
SOCIAL | 49
50 | EXTENSIONS GUIDE
interplanetary theme park having fun is also a way of learning.
A theme park where you can immerse yourself in a simulation of what life could be on another planet. The possibility of human life migrating towards another planet it is somehow entering the collective ideal. And as all the greatest explorations, one of the base camps relies on fictional attractions that can inspire people and enthrall their imagination.
SOCIAL | 51
52 | EXTENSIONS GUIDE
TWA futurists club the future is yours to build.
The global group of TWA Futurists in many ways represents the most exciting club on Earth. Our Futurists come from more than 50 nations around the world. More than half of those nations have never celebrated a space flight for one of their fellow citizens before; more than a dozen more nations will see their first woman travel to space. Our Futurists span in age from under 10 to over 90. They come from diverse backgrounds. They practice many professions, and speak many languages.
SOCIAL | 53
A global community of committed entrepreneurs, executives, forecasters, economists, scientists, students, parents, and conscious citizens, united by our shared desire to tackle the world’s biggest challenges, by providing unique perspectives to help people anticipate and influence the future.
54 | EXTENSIONS GUIDE
SOCIAL | 55
56 | EXTENSIONS GUIDE
CONLUSION | 57
_TWA SERVES A PURPOSE THAT IS OPENING THE DOORS OF NEW WORLDS TO PEOPLE. IF YOU BELONG TO THE AMA ZING HUMAN RACE AND IF YOU’RE BRAVE OR WILLING TO EXPLORE NEW FRONTIERS THAN THIS STORY IS FOR YOU, OUR BELOVED FOLLOWER.
58 | EXTENSIONS GUIDE
SOURCES: images and contents.
img2.cgtrader.com/items/79967/087cf8cecc/super-
ucsdnews.ucsd.edu/news_uploads/panel-151021.jpg
sonic-jet-concept-3d-model-3dm-ige-igs-iges.png media2.fdncms.com/kidsvt/imager/brianwallpapermaven.com/cat/aeronautics/download/
david-johnson-and-mater-christi-students/u/
Supersonic-Raptor-1920x1200-59.jpg
original/2164941/mater_christi_school2.jpg
inspiringwallpapers.net/content/uploads/F-22-Rap-
static.tumblr.com/yittdog/0fAlult52/gerd_leonhard_
tor-Jet-Fighter-Aircraft-1080p-HD-Wallpaper-for-
speaks_data_oil.jpg
Desktop21.jpg thefuturesagency.com/wp-content/uploads/2015 upload.wikimedia.org/wikipedia/commons/e/e1/
/08/8Vs47yy1kG15BxTZdq1AtAiNGq2Wn5yIO9xkMCDo
FA-18_going_transonic.JPG
WlM.jpeg www.wearable-technologies.com/wp-content/
digitaljournal.com/img/7/4/6/8/0/8/i/1/3/7/o/
uploads/2015/09/VF-Corp_Ben-S.-Cooper_WTcdn15_
Chasing_Ice_B.JPG
billy-lee-@makingsenses_2.jpg
media.vogue.com/r/pass/2014/05/img-chasin-
sharontenenbaum.com/design-museum-colour-original
gice_141938182342.jpg rozup.ir/up/tak-pic/Pictures/Nature/dirty_mountain.jpg borgdotcom.files.wordpress.com/2012/05/stargatespace-suits.jpg lacroixx.com/wp-content/uploads/2016/07/134828 53_10153598082952109_8402974821243178870_o950x950.jpg www.scmp.com/sites/default/files/2014/04/28/c2c 40f47929716e3d876fd577c847f40.jpg https://pbs.twimg.com/media/CqpJCj5UAAAAk9C.jpg
SOURCES | 59
_COLOPHON TYPEFACE: TSTAR PRO // MONO ROUND SOFTWARE: ADOBE CREATIVE CLOUD PAPER: EPSON PREMIUM MATTE, HEAVYWEIGHT PRINTING: BLURB, SAN FRANCISCO, CALIFORNIA DESIGNER: VIOLA SPAGNOTTO
THIS IS A STUDENT PROJECT ONLY. NO PARTS OF THIS BOOK OR ANY OTHER PART OF THE PROJECT WAS PRODUCED FOR COMMERCIAL USE.
TWA
the way of the future