> V I O L A SPA GNO TTO \\
SCRIBBLE
SCRIBBLE > V IO L A SPAGNO TTO \\
thesis project ÂŹ S C R I B B L E //
> V I O L A S PA G N O T T O //
To Agostina & Stefano: my example in life. You are a symbol of bravery, and pure heart: capable of extreme acts of love and humanity every day.
May you remain inspiration for everybody around you.
04 / 05
thesis project ÂŹ S C R I B B L E //
> V I O L A S PA G N O T T O //
introduction From the Roman Empire, through Celtic Writing and Charlemagne, lettering styles continued to develop. With the technology advancement, mechanical ways of producing text were formed. But still, they were inspired, as a wide variety of machines are, by human features. Soon it became clear that being able to master handwriting would provide benefits: in the far 1700, elegant handwriting was a sign of social status. The institution of penmanship toke place and methods of teaching handwriting developed further, together with an increased literacy within the whole population. From a simple standpoint, the ability of writing is a way of expression. The written word can often make the difference in the process of self-determination, either that involves a single individual or a broader group of people. Handwriting today is considered a bit of a lost art; a symbol of a now-bygone, analog age; a cruder form of writing, mostly pointless; or a distinctly human form of communication, that also happens to be an expression of identity. And in the in the rise of a hybrid digital writing, perhaps there is some useful alchemy left in the way language, the body, and our sense of identity are so intimately intertwined. Handwriting has been subject of scientific studies. So appears that it is beneficial for the brain which will stimulate the formation of deep thoughts, will improve creativity, learning, and retention. From my own experience, I remember loving to handwrite and taking notes, using any material available, anywhere, to show what was in my mind, part of myself. As everybody else, I do use my laptop daily. And I like it too. But there is a special mechanism that’s activated when I handwrite. Maybe it’s a feeling of interchange, a dual relationship with the pen. As I write, it responds with a permanent mark on the paper. So I have to think, I have to cross over my mistakes, but I can always go back to them and learn, reconsider, rethink, rewrite. It is not so much about having a beautiful handwriting as it is finding that direct line with your soul. No digital modification: only raw, spontaneous and beautiful in everybody‘s extraordinary diversity. Have you ever seen hand-drawn ink on a page, magnified? It is jagged and rough, full of an impossible number of imperfections. Zoom in far enough and even the most sophisticated digital algorithms would find it difficult to track the cartography of just one letter. There are simply too many undulations, too many indecipherable points to make sense of it. And perhaps this is what appeals with digital ink, too, as symbol, as metaphor: that in that discomfiting glide of a nib atop glass, there is still the human yearning to say, “I know who I am—here, let me show you.”
06 / 07
thesis project ÂŹ S C R I B B L E //
V I O L A S PA G N O T T O //
C O N T E N T S //
contents
001 ¬ { research } ≥≥ ≥ 10 / 11
002 ¬ { identity } ≥≥ ≥ 36 / 37
003 ¬ { e xe c u t i o n } ≥≥ ≥ 101 / 102
08 / 09
thesis project ¬ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
defining the problem p roj ect ¬ M FA THESIS // Handwriting is rapidly disappearing, being taught only in kindergarten and first grade. After that, the emphasis quickly shifts to proficiency on the keyboard. But new evidence suggests that the links between handwriting and broader educational development run deep. And without our brain we cannot function, it controls everything we do. Children not only learn to read more quickly when they first learn to write by hand, but they also remain better able to generate ideas and retain information. Handwriting skills boost creative thinking and help generate the flow of ideas, as well as motor skills, brain capability, and writing task—like putting ideas into language that is organized.
+ D ECR YPTED OBJECTIVE : Create accessible handwriting activities to have fun with handwriting, facilitating families in supporting their children in the practice of handwriting. Facilitate the best practice of the hybrid handwriting style, mix of cursive, and printing, with kits and worksheets, and Online material. Create tools, such as informational website, app, and book, for overcoming dysgraphia, the inability to write coherently, which causes frustration and distress in children.
[002]
R E S E A R C H //
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research
10 / 11
thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
[002]
R E S E A R C H //
[003]
12 / 13
14 / 15
thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
[002]
R E S E A R C H //
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thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
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handwriting makes you a better thinker Developing handwriting skills is a tool to empower creative thinking and generate more flow of ideas. Relative to typing, writing by hand sees increased activity in the Broca’s area and inferior parietal lobule (areas involved in language comprehension.) Writing stimulates the reticular activating system (RAS). This system acts as a filter for everything your brain processes and gives priority to important data. When triggered, the RAS signals the cerebral cortex to pay attention to what’s being written and absorb the details. Furthermore, repetitive processes, such as handwriting, strengthen connections between neurons in the brain, making it easier for impulses to travel along pathways. The stronger the pathway, the easier it is to recall the learned skill. Lots of evidences show that handwriting stimulates the brain and offers benefits that typing doesn’t. The physical act of handwriting helps the flow of ideas for written composition in ways which keyboarding doesn’t. Today handwriting has been greatly sacrificed, to the point that in some schools is not even required anymore as part of the program after first grade. There is an area of interest, rarely mentioned, about writing conditions and disorders. In fact, many children suffer from dysgraphia (the inability to write coherently), which leads to frustration and distress. (And anxiety for parents and teachers who watch the child struggle). Ultimately, it is my belief that the future is in the convergence of handwriting and technology,
in its development as a resource for future
education, and as helpful tool for those that struggle with handwriting.
18 / 19
thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
survey report It appears from survey/quantitative research that handwriting is still used daily by a wide part of population. It is also clearly visible that people are interested in being more creative and they do highly recognize the value of creativity in improving things. There’s a tendency in believing that handwriting will be confined in the old-fashioned category. But it is also that is also something that people would like to keep due to its human-related feelings. In conclusion, it’s general believing that digitalization is the future. Hopefully this will include handwriting in its evoluted form.
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R E S E A R C H //
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do you like your handwriting and feel
do you think handwriting speed is
100%
yes
0%
no
yes
important? if yes, is it more important
no
0%
than legibility?
100%
comfortable with it?
equal
do you consider “being proud of your
does this (referring to the question
100% 100%
0%
no
do you think would be interesting
never thought about it
how do you consider creativity?
100%
yes
0%
primary school?
no
yes
above) affect your self-esteem?
having more handwriting activities in
5 always
yes
0%
handwriting” a personal enhancement?
4 a lot
posing writing thoughts?
3 sometimes
1 don’t know
say handwriting seems to help you in your learning process and/or in com-
2 not at all
in a scale of 1 to 5 how much would you
no
i would like to be more creative it ’ s a thing only for artists
would you (hand)write and/or draw more
100%
0%
it ’ s a waste of time and resources makes things better
yes
if your pens & pencils were digital?
how often do you handwrite something?
100%
0%
no equal
daily few days a week two or less days a week
100%
0%
multiple times in a month very sporadically
20 / 21
thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
design brief _ What am I making? _ Who is it for? _ What is the purpose? _ How does it work? _ Why is it important?
I AM BUILDING... (What it is) A writing analysis app and supportive of writing dysfunction (educational | tracking) FOR... (Who it’s for) Educators and parents of children who have dysgraphia, the inability of writing coherently, or writing disorder. Children are also an important part of the target audience. IN ORDER TO... (Value provided) Help their condition, reason of frustration and distress, Users will be guided through a series of activities that will make them produce a clearer handwriting, meaning a broader flow of thoughts, better spelling, neater calligraphy, easier to read. Seeing their progress will generate a sense of self-accomplishment which will leave them with a better quality of their life and more confidence in their handwriting.
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R E S E A R C H //
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BY... (How it does it) Providing information in the moment and over time, to show tips to support children with writing dysfunction. For instance gameification could be a good feature because one of the purposes of the app is also to make these handwriting activities fun, in order to gain more interests and attention in the children that usually find boring or too much similar to a medical treatment the repetitive practice of what will lead them to improvement. The app will include a user profile, with the ability of sharing into a community. Each Users will be able to access ‘the wall of progress’ which is an area dedicated to the history of activities, where progresses will be highlighted, together with reminders and motivations. AT A TIME WHEN (Tech/trend that makes this service possible) A constantly updated encyclopedia of suggestions, tips
and tricks
to make handwriting less difficult and painful, will be a solid part of the app. Furthermore, the possibility to scan your handwritten pieces, through the camera of the device (phone or pad), then your handwriting will be analyzed and emergent incorrect patterns highlighted and the suggestion to correct the specific tendency will appear as a pop-up. There’ll be the possibility to contact a professional therapists, for additional extra help, but this is not a main feature. The app wants to differ from medical treatment, focusing on making the handwriting fun, with activities that can be done at home or during recreational time, and be shared by family or educators. Touch screen will function without the use of a stylus. It is important for a better and easier handwriting to exercise hand muscles in different ways, and that will happen for example, by tracing words and letters with fingers. However, it might be required to posses a real pen or pencil to do activities that will later be scanned and brought on screen.
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thesis project ¬ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
research brief S C R EENER Users must: be between 8-12 (+ parents: different ages + educators between 26 to 50) having handwriting disorder (dysgraphia) own an smart phone or a tablet
O B JECTIVE: information about dysgraphia exists but is not well organized people who suffer from the condition, often discover it later (instead it should be highlighted in first years in school) they like when they can do fun activities to help them with handwriting issues/they dislike that there are not much recreational activities as method to overcome their condition – they would like it to be affordable, less frustrating and stressful provide information about how to recognize a writing dysfunction share them keep track of behavioral patterns in handwriting of people with dysgraphia use them to personalize a helpful path to follow in order to overcome the condition, by structuring a program according to suggestions provided suggestions will be generally available to everyone using the app by they’ll be grouped for a specific users according to his/her handwriting tendencies
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R E S E A R C H //
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S C R IP T : Hi, my name is Viola and thanks so much for talking to me today about your handwriting, abilities and skills. I am working on a design project about the correlation between handwriting and brain development, focusing on handwriting disorders, such as dysgraphia (inability of writing coherently and mess handwriting). I’m also focusing in different ways in which people can overcome this uncomfortable condition and how they can improve their performance, and their life quality. First I would like to get a sense of what are your discomforts when you handwrite something, and then talk about how you would like to improve it and what tools could best help you. — How do you plan your studies? Do you like to handwrite and take notes? What tools (pen, keyboard) do you use to write down your notes? What do you like about the keyboard? What about it motivates you in taking more notes? What do you not like about handwriting notes? What is frustrating? What is unnecessary? What would be your ideal way of writing your spontaneous thoughts? How is handwriting uncomfortable for you? Is the word spelling? Is the pen you have to use? Does it hurt your hand’s muscles? What would you like to do with it? Would you want to share it with anyone?A friend for example? Have you searched for help already somewhere else? What was it about? Did it help you? Do you have any additional thoughts on handwriting, motivations for more practice or improving skills and performance? — Thanks so much for your time and have a great day!
12 4 0 / 12 15
thesis project ¬ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
interviews QUALITATIVE RESEARCH IS USED TO GAIN AN UNDERSTANDING OF UNDERLYING REASONS, OPINIONS, AND MOTIVATIONS. IT PROVIDES INSIGHTS INTO THE PROBLEM.
O B JECTIVE: information about dysgraphia exists but is not well organized people who suffer from the condition, often discover it later (instead it should be highlighted in first years in school) they like when they can do fun activities to help them with handwriting issues/they dislike that there are not much recreational activities as method to overcome their condition – they would like it to be affordable, less frustrating and stressful provide information about how to recognize a writing dysfunction share them keep track of behavioral patterns in handwriting of people with dysgraphia use them to personalize a helpful path to follow in order to overcome the condition, by structuring a program according to suggestions provided suggestions will be generally available to everyone using the app by they’ll be grouped for a specific users according to his/her handwriting tendencies
[002]
R E S E A R C H //
[003]
“My son had the same problem at the same age. Then he got interested in graffiti. Not writing it on the wall, but practicing fancy alphabets in a notebook.” —Anthony
Primary questions: _ How do you plan your studies? Do you like to handwrite and take notes? _ What tools (pen, keyboard) do you use to write down your notes? _ What do you like about the keyboard? What about it motivates you in taking more notes? _ What do you not like about handwriting notes? What is frustrating? What is unnecessary? _ What would be your ideal way of writing your spontaneous thoughts? _ How is handwriting uncomfortable for you? Is the word spelling? Is the pen you have to use? Does it hurt your hand’s muscles? _ What would you like to do with it? Would you want to share it with anyone? _ Have you searched for help already somewhere else? What was it about? Did it help you? _ Do you have any additional thoughts on handwriting, motivations for more practice or improving skills and performance?
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thesis project ¬ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
Interviewee 1:
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[003]
R E S E A R C H //
Interviewee 2:
_ Notes plus post-it, to remind me the
_ I write down a list.
sequence of things to do. _ Only shortly. _ Yes, but sometimes if I want to organize them I type them out later.
_ Always pencil because I use to sketch at the borders of my notebook’s pages.
_ Pen and highlighters. _ Keyboard is fast but your notes when typed _ If I use the keyboard I prefer to highlight manually once I printed out.
looks all the same. It’s easier to remember if I write it myself.
_ The keyboard helps me to keep organized my
_ I can doodle within it.
ideas and it’s faster. _ Sometimes I can’t read it. _ I can differentiate more (symbols, arrows, doodles), then I establish my own language. _ It’s a little painful if I’m writing long
_ Colors. _ Whole sentences.
things or taking notes from a long lecture but it doesn’t need to bee all perfect. It
_ I draw my thoughts usually.
pushes me to synthesize. _ When it needs to be neat and cursive. _ Handwritten.
Cursive helps the spelling but it’s hard to make.
_ When I’m outside and I have to carry paper for notes. And I make sometimes spelling errors in speed.
or drawing, more like art and not exercise.
_ Some pens are differently made and more comfortable, otherwise it hurts
_ It would be fun to make it like as doodling
when writing for
long. _ I like to see how other people take notes. _ When I was little my grandma helped me a lot. She used to sit down with me and make me practice telling me that it was like drawing my mind. And she was a painter.
_ I’ve tried to practice myself but it’s boring and doesn’t motivate me just repeating letters.
“My son, at a younger age, had some issues with writing that made him very slow at it. He did poorly on tests simply because he could not write fast enough. A local therapist where we were living at the time pointed out that many children have writing difficulties because their upper body is not strong enough to support them. It’s difficult to lean on your elbows and handwrite at the same time. ” —Fiona
28 / 29
thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
[002]
R E S E A R C H //
[003]
Interviewee 3:
techniques to write good and faster. I’m the only one that uses a tablet sometimes and my
_ I have to write it down in my notebook.
friends thinks I’m playing video games or I have a problem with my hand.
_ Not really. The teacher talks too fast. _ I use pen but I like markers more. _ Is like playing piano, or video games: it’s easier to push buttons.
Interviewee 5: _ I write down on a notebook things that see in my school text book and I think are important.
_ Handwritten notes are all gathered in my notebook, like in my diary. (Spontaneous thoughts qst skipped) _ Handwriting is okay but it is very messy
_ I have a little note pad like the one that old investigators have. _ Blue pen always. Because it’s like a color
sometimes, and my spelling is often a real
pen but I can also use it for everything in
trouble.
school.
_ I have to stay very close to the paper
_ The keyboard is easy for spell-check.
with my eyes to focus on words. And if I press too much, it hurts my hand after a while.
_ I like handwriting small notes but when I write more I can’t go straight and all page becomes so messy.
_ I would like to write bigger with markers. My mom makes me write big words for her food recipes. And I like grocery lists.
_ It’s unnecessary to have long handwritten assignment, but instead of replacing with typed assignment they should make it shorter. Typed assignment can be copied and
Interviewee 4: _ I write on post-it.
pasted from Internet. _ I write little poems sometimes, after they told us in school about haiku. I like to
_ No. But sometimes I use keyboard. (Next qst skipped) _ It’s faster and it has spell check.
do it before bed so I write them on my cell phone. _ Words spelling is bad and when I do a lot of text messaging I forgot how to spell
_ If I have more notes I don’t have to read
words right.
the book. _ It takes a while to write with the pen but _ It is frustrating when I have to write
after I practice is better.
long paragraphs. I try to write everything the teacher say but it’s too long. I think this is unnecessary, but I’m not so good at
_ It’s good to share and I like flying notes. I do it at home.
summarizing either. _ Last summer my writing was super bad, so _ I think a lot but I don’t write down that
I decided that maybe it was the wrong hand
often. Sometimes, I do it on my computer,
that I was writing with. I tried to learn
like answering comments on Facebook.
with my left hand all over again. It was terrible, but now I feel my coordination is
_ It’s hard to coordinate when I write down
better with my right hand.
things. _Ya, my hand gets sweaty and if I use a pencil it gets all messy. _ I wish in school they’ll teach you more 30 / 31
thesis project ¬ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
personas They can provide their children with best options to be at the same level of classmates and competing for school results, and get training tips to improve their handwriting and overcome any problem involved with it.
T HE MULTITA SKING MOM : JE SSI CA MI LLER THEIR TOOLS _ Writing sheets _ The Triangular Grip _ Workbook, “Handwriting Without Tears” _ Tablet or Phone with touch screen
HOW THEY DO IT NOW _ See pediatric occupational therapist _ See Developmental Pediatrician _ Make kids use keyboard instead of handwriting _ Make kids see automatic spell check
FEATURES FOR THEM _ Real time activities to share with the child
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R E S E A R C H //
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“It’s about helping my daughter and fight with her for better results”
_ Real time feedback, with tips and suggestions _ Saved history of their progress (checking over the child progresses) _ Possibility to contact a professional therapists
WHY THEY WILL LOVE IT _ Connects with the child, his/her condition envisioned in a fun context _ Can be home activity to share with family _ It can be done easily everywhere
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thesis project ¬ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
personas They can provide their pupils with best options to improve handwriting results, and get tips on how to approach handwriting issues with the student. Also give him/her comfort and stimuli to raise self-esteem.
T HE EDUCATOR: KATIE W I LLI A MS THEIR TOOLS _ Writing sheets _ The “Stubbi” Pencil Grip _ Workbook, “Handwriting Without Tears” _ Tablet or Phone with touch screen and stylus _ Dexball Writing Aid
HOW THEY DO IT NOW _ Make kids do intensive practice _ Make kids writing with markers _ Make kids use keyboard instead of handwriting
FEATURES FOR THEM _ Real time activities to share with the child
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R E S E A R C H //
[003]
“It’s about helping my pupils in overcoming their distress and actively provide support when they underachieve” _ Real time feedback, with tips and suggestions _ Saved history of their progress (checking over the child progresses) _ Connection between family and school
WHY THEY WILL LOVE IT _ Helps the connection with the child and the approach to the child _ It’s associated with recreational time _ It can be done easily everywhere
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thesis project ¬ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
personas Students can feel better towards themselves, with higher self-esteem, by having a better relationship with classmates and competing for school results with more comfort.
T HE L I TTLE CREATIVE: E MMA LO G A N THEIR TOOLS _ Writing sheets _ Crayon Rocks _ Workbook, “Handwriting Without Tears” _ Phone with touch screen
HOW THEY DO IT NOW _ Have extra homework for exercising their handwriting _ Handwrite less with bad school results _ Use keyboard instead of handwriting
FEATURES FOR THEM _ Real time activities for handwriting _ Real time feedback, with tips and suggestions
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R E S E A R C H //
[003]
“It’s about not feeling confused or annoyed when I have to write something”
_ Gaining rewards for their efforts like in game apps _ Playing with technology whilst improving their learning and creative skills.
WHY THEY WILL LOVE IT _ It’s fun instead of boring _ Can be home activity to share with family _ It’s associated with recreational time and not a therapist
nor
a doctor _ It’s not associated with the word ‘extra homework’
36 / 37
thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
material matrix & strategies set 1 Accessible handwriting home activities to have fun with handwriting, facilitating families that can’t afford to enroll their children in private schools with divergent creative programs.
SET 2 Facilitate the best practice of the hybrid handwriting style, mixed cursive and printing, with kits and worksheets, and Online material.
set 3 Create tools, such as informational website and book, for overcoming dysgraphia, the inability to write coherently, which causes frustration and distress in children.
[002]
R E S E A R C H //
[003]
SET 1
SET 2
SET 3
set of cards // game
diagrams // online tutoring
book
giveaways
blog & forum
writing kit (learning sheets, guidelines, tools) marketing materials // campaign
wall of progress (subsection)
further readings
website
app
38 / 39
TIMELINE
PRODUCTION
40 / 41
thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
brand ethos Writing, particularly in the manner that it foregrounds the body—that it is a visual manifestation of the movement of an arm and a hand and a set of firing neurons—also then ends up foregrounding not just individuality, but the way in which being human is a movement forward, not just a moment in time. Type is the same, instance after instance, and the font you choose today will look the same when you type in it again tomorrow.
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I D E N T I T Y //
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identity “I never did calligraphy... But handwriting is an entirely different kind of thing. It’s part of the syndrome of modernism... It’s part of that asceticism.” —Paul Rand
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thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
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I D E N T I T Y //
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thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
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I D E N T I T Y //
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thesis project ¬ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
logo clearspace The Clear space has been established to ensure the visibility and impact of the logo. The Clear space is an important boundary that should be respected from invasions of sort, such as graphic elements, typography, photography, other logos etc. The Clear space ensures to the logo its vital air and in this terms it is extremely important because it allows the main mark of SCRIBBLE PROJECT to take life and play its role as corporate identity. Preserving this condition by avoiding any kind of obstructions is recommended and necessary. The X height is given by the half of the letter “B”.
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I D E N T I T Y //
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8.2X
2.5X
1X 1X
50 / 51
thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
moodboard Examples of use of handwriting through arts and in the design environment were taken as a reference to start developing a visual system that could be creative and divergent (as a representational of handwriting should be) but also with a feeling of consistency, important to guide the viewer and the audience through the project and its different deliverables.
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I D E N T I T Y //
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thesis project ¬ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
color studies To find the right inspirations for a project devoted to families and children, it was important to search through the history of colors, their usage, and the studies that have been made upon them. A particular focus was centered on the artists like Matisse, Kandinsky, and Mondrian, that during their experience with colors decided to asses the importance of primary colors and also to re-evaluate the so-called “infantile art” which led to the artistic current named “Primitivism”. Painters and artists, of the XX Century and during the Avant-garde of the 1900, like Paul Gauguin, Henri Rousseau, and even Jackson Pollock — together with the precedent group of artists defined as Fauves, of which were part, Henri Matisse, Maurice de Vlaminc, and André Derain — were able to identify a salient trait, predominant in the creativity typical of young age, and it is the ability of expression more freely than in adults, which have already fallen into the catalysis of their world ruled by convention and stigma. Indeed, from theirs studies emerged the time that we know, in art, as Expressionism: a great, and incommensurable asset for all the following currents, schools of thought, as well as modern and contemporary art.
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I D E N T I T Y //
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thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
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I D E N T I T Y //
color palette The color palette created reflects the studies and research cited before. It includes primary colors, with accents of other bright colors derived from the observation of which colors are used by children in schools, and those who were chosen by children when let free from the standard black ink used for formal writing.
Ink Black //
Aquarelle Blue //
Bright Yellow //
CMYK: 0|0|0|100
CMYK: 82|37|20|0
CMYK: 10|0|87|0
RGB: 0|0|0
RGB: 19|138|181
RGB: 253|255|0
pantone C: 179-16
pantone C: 113-13
pantone C: 166-8
pantone U: 179-16
pantone U: 113-13
pantone U: 166-8
Ink Blue //
Highlighter Pink //
Paper White //
CMYK: 100|97|36|45
CMYK: 0|100|0|0
CMYK: 6|3|11|0
RGB: 7|20|73
RGB: 236|0|140
RGB: 239|240|226
pantone C: 103-16
pantone C: 80-8
pantone C: 1-2
pantone U: 103-16
pantone U: 80-8
pantone U: 1-2
Ocean Blue //
Highlighter Green //
Mark Red //
CMYK: 100|77|7|0
CMYK: 0|0|0|100
CMYK: 7|98|97|0
RGB: 0|84|165
RGB: 176|255|0
RGB: 237|27|36
pantone C: 104-8
pantone C: 175-8
pantone C: 48-16
pantone U: 104-8
pantone U: 175-8
pantone U: 48-16
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thesis project ÂŹ S C R I B B L E //
[001] V I O L A S PA G N O T T O //
photography: style 1 The photography / style 1 is meant to portray the uniqueness of each letter in someone’s handwriting. In order to do so, close-up pictures and macro-photography, with some focus on specific details, were taken.
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I D E N T I T Y //
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thesis project ÂŹ S C R I B B L E //
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photography: style 2 The photography / style 2 is meant to show part of the audience that the brand addresses, in order to create a sympathetic feeling among the different viewers.
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illustrations & handwriting The use of handwriting, in a project about handwriting felt necessary, and vital, to better portray the relevance of the topic. Furthermore, a collection of hand-drawn illustrations was added to emphasize the point above and also to display a representation of a big various family that goes along the way, struggles or not, with the audience that approaches the project. The project is meant for families with children and educators that relate to children on a daily basis. In this regard, it was important to show this “friendly family� as a group of individuals with similarities but also differences, in the same way that humans are.
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typographic standards The main use of typography, in this project, is only supportive of the handwritten parts and it is meant to enhance the feeling that the handwriting naturally conveys. The choice of a typeface like T-Star Mono is particularly customized because, even though the typeface is very geometric, it also has some roundness, which creates a good connection with the fluency of the letters written by hand.
ABOUT THE FONT Mika Mischler started working on the T-Star Mono Round font in 2001 to create a running text font. In 2002, he adapted the font to a single-spaced font for the index of dgv’s bestseller Los Logos and called it T-Star Mono Round. The corners were rounded to give it more character in big sizes but legible in small for the index. The basic form of the T-Star Mono Round is simple, open and it features several extra characters including those for the web, clients and credits and works especially well in small font sizes.
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T-STAR MONO ROUND BOLD ABCDEFGHIJKLM nopqrstuwxyz 1234567890
T-STAR MONO ROUND LIGHT ABCDEFGHIJKLM nopqrstuwxyz 1234567890
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final deliverables Evidence point to handwriting being more beneficial than typing. Peraphs it’s time to turn off the computer and go back to the basics: pen and paper. Or at least try to find a better balance in the combination of both.
O B JECTIVE: According to the strategies established in order to pursue this project a series of deliverables were planned. And they include: A campaign, that together with handouts and give aways, helps to raise awareness on the importance of keeping handwriting alive; A series of handwriting activities, in the form of a game, to facilitate families that can’t afford to enroll their children in private schools with divergent creative programs; A system, inclusive of online support and a writing kit, to facilitate the best practice of D’Nealian handwriting alphabet; a hybrid style that provides an easier transition between cursive and manuscript; A series of informational material, inclusive of a book, website, with the access to an online blog, and an app to provide support and tips for families and educators that are struggling with children affected by dysgraphia.
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SEE
ENTITY
N HANDWRITING.
e dysl i hate steril thinking handwriting makes you more creative
handwriting makes you more creative.
e beauty and nobility,
e august mission and destiny,
f human handwriting.
eorge bernard shaw
i want to be speci but not in this w
handwriting makes you more cre
i love hemispheres’ synchronicity.
handwriting makes you more creative
my conscience can’t be typed
viola spagnot to
my conscience can’t be typed
vi ola spagno t to
i love when my brain op a wider thin
—handwriting makes you more c
—handwriting makes you more creative.
my
doesn’t need
exi c
ial, ay.
n pens up to nking.
“the beauty and nobility, the august mission and destiny, of human handwriting.” —George Bernard Shaw
handwriting makes you more creative.
eative.
i write as i identify myself.
creative.
i love when my brain opens up to —handwriting makes you more creative. a wider thinking.
y pc
d a keyboard handwriting makes you more creative.
handwriting makes you more creative.
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Thanks to my teachers and mentors, who led me on this adventurous journey. You were often the source of my inspiration and a great example to follow. Thanks to who gently was able to take care of my heart and my soul, because there’s no good or bad design if the artist is broken. Thanks to who appeared along the way on this path, and silently opened up to me, giving trust and believing that vulnerability is first a strength than a weakness. Thanks to who’s no longer here, but wanted to see this moment. Your spirits are also part of these pages, otherwise meaningless.
With all my respect, admiration and love.
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S O U R C E S //
references artpeoplegallery.com/wp-content/uploa ds/2015/07/10347095_840831222645477_9095852686095955441_nj.jpg img10.deviantart.net/f57b/i/2014/041/c/6/glitch_wallpaper__1_by_ secretprovider-d75z46a.jpg 9p5z91rxsag1usgoc1ctvupb.wpengine.netdna-cdn.com/wp-content/uploads/2015/03/glitch-art-kernel.jpg kcartledgeblog.files.wordpress.com/2013/01/blog61.jpg lh4.ggpht.com/pmXyaTsPKXasgjq8zp0_BIw20VbHoBokLUFEUx8P1iwdHgbXBjF1nfcaNfQZmTKMOJhCOtEDAB2xrXl2bSS1V0_3Qrkm0BI3o9Q3=s0 i51.tinypic.com/1zqx7aq.jpg d.fastcompany.net/multisite_files/fastcompany/imagecache/1280/poster/2014/08/3034296-poster-p-1-glitch-art.jpg ucnv.github.io/pnglitch/files/png-glitch-graft-4.png ucnv.github.io/pnglitch/files/png-glitch-paeth.png matstpierre.files.wordpress.com/2012/09/image97.png 66.media.tumblr.com/tumblr_m6pmx1EvFu1qav3uso4_1280.png blog.juanjosemillan.es/tag/orientadores athelp.org/page18/page61/page68/files/dysgraphia.jpg webs.wofford.edu/pittmandw/psy330/2004www/Language/index.8.gif www.josephbogen.info/content/tocosotb/d_n_d_files/fig_5cd.jpg www.annakoren.com/images/sam6.gif quovx4d83tr2hp1r22mgwa1m.wpengine.netdna-cdn.com/dysgraphia.png llcegypt.files.wordpress.com/2014/07/asrd-fig2-6.gif marti-epstein.squarespace.com//in-praise-of-handwriting theberry.com/2013/05/18/classic-photos-recreated-in-lego-14-photos/ hazlitt.net/feature/whats-point-handwriting learningsuccessblog.com/blog-subject/dysgraphia nytimes.com/2014/06/03/science/whats-lost-as-handwriting-fades.html?_r=0 huffingtonpost.com/dr-claudia-aguirre/how-handwriting-sharpens-yourmind_b_8203890.html simplycharlottemason.com/faq/zaner-bloser-vs-dnealian/
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colophon
academy of art university ¬ S C HO O L O F G R A P HIC DE S I GN // instructor ¬ MARY SCOOT // printing ¬ G R A P HIC IM A G E R Y // 3 9 6 f o r b e s b l v d , / s o u th s a n f r a n ci s co / C A 9 4 0 8 0 // bookbindery ¬ THE KEY // 5 1 0 . 5 9 5 . 3 3 1 1 / o a k l a n d CA // fonts ¬ BLENDER PRO // COURIER PRIME software ¬ ADOBE CREATIVE CLOUD //
ÈÈ Ú personal belonging of VIO L A S PA G N O T T O //
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vspagnotto@gmail.com ¬ 415.527.7376 //