GR 605 OL1: Digital Design Studio 1 Assignment 2.1: The Design Brief and Proposal Yizhuo Liu
01
DESIGN BRIEF
Introduction
The Ladro Roasting Cafe is located in Seattle where is famous for coffee. Caffe Ladro opened their first location on Upper Queen Anne in 1994. They serve superb coffee and freshly baked goods. Their o wn green coffees directly from the farmers and roast single origins and blends at their Queen Anne roastery. The homemade baked g oods sustain and satisfy. Also, the comfortable space with a friendly atmosphere is nice for serving the customers and community.
Client Requirements
Ladro Roasting Cafe has a nice website which includes the enough information of this brand, such as the menu, the introduction of their ingredients, and selling products. However, the visual layout of the website could be more friendly and prettier. The navigation needs to b e changed at some point. The logo is going to be modified as well.
Target Audience
- Tourists - College students - People who work on the union street
Competition
- Starbucks - FontĂŠ Cafe & Wine Bar - Seattle Coffee Works - Victrola Coffee Roasters
Content
http://www.caffeladro.com