Volusion Store SEO Tips
The e-commerce platform, Volusion is designed as a Content Management System (CMS). To run a Volusion eCommerce store, successfully, you should know the latest trends and best practices. Only a search engine friendly store will attract potential buyers. There are many options and Volusion SEO practices to for a Volusion store to get better ranking and search results. Volusion comprises inbuilt SEO settings which are found under the Marketing menu. Let us get into the details of Volusion store development. The Search Engine Optimization page has three critical parameters: 1. Search Engine Friendly URLs: Search Engine friendly URLs are enabled for all new Volusion stores by default. URLs that describe the content of the page that links with is SEO friendly. 2. Robot Preferences: This setting helps you to manage the content of your robots.txt file. This Volusion
customization helps search engine crawlers to know what to index and what to ignore. This setting is critical setting as it can make or break your search engine performance. So setting up robot preferences is inevitable. The default robots.txt file must allow search engine crawlers to crawl and index it. 3. Sitemap XML Every day Volusion automatically set up an updated sitemap for the store. In most cases, it doesn't have to do manually. However, it’s advisable to visit yourstore.com/sitemap.xml to check if whether the sitemap is generated. Meta Titles and Descriptions You can add meta titles and descriptions on a page to page basis globally. This feature is included on the On the Search Engine Optimization page. Optimizing meta titles and descriptions on a page-to-page basis help with better ranking. Optimizing meta titles and descriptions are time-consuming and inconvenient. But to reach potential buyers, optimization is vital. The easy way to optimize a store is to use Import/Export functionality of Volusion store. If you use a Standard Export of Products, you can pick the Product Name, Product Code, METATAG_Title and METATAG_Description for each product. It is essential to keep in mind that Meta titles should be within 60 characters and the character limit for meta descriptions is 160 characters. This is the maximum quantity of text that can be displayed on a search result page. Taking all these into account, optimizing the titles and descriptions in the available space matters. When optimizing meta titles and descriptions, you should avoid repetition, keyword stuffing, and repeated store name inclusion. If you don't consider all these, it will adversely affect your search result. Every product must have a unique meta title and description which is relevant to the specific characteristics of that particular product. If you are well-versed in Microsoft Excel, you can use formulas to bulk edit and
optimize meta titles as well as a description. This feature is especially useful when there are many variations of what would be considered one product. Keeping accurate, descriptive and spam free meta titles and descriptions are the best practice to boost search results. Google Analytics Data is essential for running a successful store. To optimize your website, you should track everything that occurs on your site. Knowing your site better is crucial for optimization because only then you will know what works and doesn't work with your website. For that reason, you should set up Google Analytics or any other analytics platform. This will provide you an insight on your site visitors, traffic location, search queries etc. Setting up Google analytics code for your Volusion store is simple. Look how, 1. Go to Design > File Editor in your Admin Area. 2. In the Shortcuts table on the Live Edit page, click Template_xx.html (where "xx" is the number or name of your Volusion store template). 3. In the Live Edit window, look through the first section of your template's code to find the closing head tag marked "</head>". You can also use CTRL+F to search for the term "</head>" on the page. 4. Paste the Google Analytics JavaScript code into the editor window just above this tag. 5. Click Save and you're done! Search Console
Google’s Search Console tool (earlier known as Webmaster Tools) allows you to watch the different aspects of your site as per the eyes of Google’s web crawlers. This tool also gives alerts and messages that inform you if something has happened seriously. If you don't have a Search Console then setting up a store should be your priority as it can give you tons of insight which helps you to optimize your site in a better way. Here you can check the status of your sitemap.xml, basic Analytics info,robots.txt, and site usability data. Google helps you to see whether you have any duplicate meta titles, 404’s, or descriptions, and server errors. These errors have an impact on your search engine ranking too. Also, Search Console provides you with insight on how efficient sitemap.xml and robot.txt are and whether they perform as per your expectation. Now let us see how to set up the search console for your Volusion store. First, you should verify Ownership of your store with search console. Adding a meta tag to your store is often the easiest solution for verifying ownership of your store. If you are provided a meta tag solution, follow these simple steps: 1. Copy the meta tag provided by the third-party service (highlight and press CTRL + C). 2. Login to your store’s admin panel. 3. Go to Marketing > SEO. 4. Paste the meta tag (CTRL + V) into the Globally Appended Meta Tags field. 5. Save changes.
To conclude Volusion Store SEO tips are a lot more than mentioned in this article. Site responsiveness, mobile friendly, speed, and user-friendliness affect your website rank on search engine result pages. Better SEO will make your store ranking better! So why are you delaying with SEO of your Volusion Store??