OLA Brochure by International Vision Expo

TRADITION

VEGAS

TILE

VISION

OLA ANNUAL MEETING

with International Vision Expo West

October 7–9, 2010

SANDS EXPO & CONVENTION CENTER, LAS VEGAS

WWW.OLA-LABS.ORG SAVE UP TO 40% — REGISTER BEFORE SEPTEMBER 17, 2010!

SPECIAL ANNOUNCEMENT

Reduced registration fees — only $250 All the education, networking, luncheons and receptions from The OLA Annual Meeting AND all the features of International Vision Expo West

TO REGISTER OR FOR MORE INFORMATION: CALL 800-477-5652 or 703-359-2830 FAX: 703-359-2834 E-MAIL: ola@ola-labs.org VISIT: www.ola-labs.org

TRADITION

VEGAS

TILE

THE

TRADITION: Education Networking Functions Luncheons

THE

VISION: Super-Charged Industry Event Greater Participation Reduced Travel Expenses Reduced Time Away from Business

VISION

R eceptions Awards Recognitions

E xpansive Exhibits Enhanced Experience Enhanced B-2-B Experience

THE FUTURE — THE OLA 2010

OLA attendee registration includes these exclusives:

F ull access to International Vision Expo West with exclusive hours for OLA attendees OLA Attendees’ Lounge in the Exhibit Hall

eneral Sessions G Luncheons Networking Functions Evening Receptions in the OLA Attendees’ Lounge

OLA attendees will find everything they expect from the OLA Annual Meeting, and they will find an additional dimension of information available through International Vision Expo West. 2

TRADITION + VISION = FUTURE THE OLA 2010 ANNUAL MEETING

THE OLA 2010 ANNUAL MEETING AT INTERNATIONAL VISION EXPO WEST with

LEVEL 4 – OLA EVENTS • Networking Luncheons

LEVEL 2 – SANDS EXHIBIT HALL

• General Sessions

• OLA Attendees’ Lounge (Booth LP2090)

• Education Sessions

• Morning Coffee Break & Evening Cocktail Reception

• Hall of Fame Dinner

Located in the Venetian Hotel’s Meeting Rooms on Level 4; take the escalators from Level 2 up to Level 4 for exclusive access to the OLA Annual Meeting destination

• Exclusive Access to Exhibit Hall The OLA lounge and meeting rooms are located within the Lenses & Processing Technology Pavilion on the International Vision Expo West show floor.

THE VENETIAN

SANDS EXPO CENTER

4 TH FLOOR 2 ND FLOOR ESCALATOR

VENETIAN HOTEL’S MEETING ROOMS

OLA REGISTRATION VA L

S T.

TAXI STAND

SANDS AVE. OLA Exclusive Entrance to Exhibit Hall & Hall of Fame Walkway OLA 2010 ANNUAL MEETING — SCHEDULE AT-A-GLANCE WED., OCT. 6

THUR., OCT. 7

FRI., OCT. 8

SAT., OCT. 9

8:00 AM–10:00 AM

9:30 AM–6:00 PM 10:00 AM–6:00 PM

10:00 AM–5:00 PM

Vision Expo West Exclusive OLA Attendee Exhibit Hours and OLA Attendees’ Lounge Vision Expo West Exhibit Hours for All Attendees General Session PLUS OLA Luncheon and Networking

11:30 AM

Concurrent Classes and Surfacing University

2:00 PM

Concurrent Classes and Surfacing University (continues)

3:20 PM

Reception — OLA Attendees’ Lounge

5:00 PM

OLA Banquet — Hall of Fame and Directors’ Choice Award

6:30 PM–9:00 PM

CONFERENCE AT-A-GLANCE WEDNESDAY, OCTOBER 6 6:30 PM–9:00 PM

OLA Banquet — Hall of Fame Honorees and Directors’ Choice Award | Level 4 Venetian Hotel: Marcello Room

THURSDAY, OCTOBER 7 9:30 AM–6:00 PM

VISION EXPO EXHIBIT HALL OPEN — FOR ALL ATTENDEES OLA Attendees’ Lounge Open | Sands Expo Center Exhibit Hall, Booth LP2090 Health Care Reform — What It Means to Your Lab, Your Business and Your Customers | Level 4 Venetian Hotel

11:30 AM

PLUS OLA Annual Business Meeting and Open Forum Discussion

PLUS OLA Luncheon and Networking

CONCURRENT CLASSES | LEVEL 4 VENETIAN HOTEL 2:00 PM

Developing and Enhancing Your Lab’s Web Presence

3:00 PM

Coffee Break | Level 4 Venetian Hotel

Succession Planning, Tax Planning and Debt Analysis for Today’s Independent Optical Companies

Health Care Reform — What It Means to Your Lab, Your Business and Your Customers

SURFACING UNIVERSITY Renowned expert John Leasure will lead this three-hour program focused on Surfacing Operations and Procedures. Repeated on Friday. More information below.

CONCURRENT CLASSES | LEVEL 4 VENETIAN HOTEL 3:20 PM

Digital Technologies — Experience from Labs

5:00 PM–6:00 PM

Reception | OLA Attendees’ Lounge, Sands Expo Center Exhibit Hall, Booth LP2090

Marketing Your Lab in Today’s Complex Market ABO Credit

New Regulations Affecting Your Lab and Your Business

FRIDAY, OCTOBER 8 8:00 AM–10:00 AM 10:00 AM–6:00 PM

OLA EXCLUSIVE EXHIBIT HOURS — OLA ATTENDEES ONLY Morning Coffee Break sponsored by Zyloware | OLA Attendees’ Lounge, Sands Expo Center Exhibit Hall, Booth LP2090 VISION EXPO EXHIBIT HALL OPEN — FOR ALL ATTENDEES OLA Attendees’ Lounge Open | Sands Expo Center Exhibit Hall, Booth LP2090 Corporate Responsibility — How Do You Decide to Give Back? | Level 4 Venetian Hotel:

11:30 AM

PLUS OLA Luncheon and Networking

Marcello Room

CONCURRENT CLASSES | LEVEL 4 VENETIAN HOTEL 2:00 PM

Creating the Nothing-Left-to-Chance Experience ABO Credit

VSP’s Evolving Supply Chain

New ANSI Z80.1 and Z87.1 Standards — What They Mean for Labs

Coffee Break | Level 4 Venetian Hotel

3:00 PM

CONCURRENT CLASSES | LEVEL 4 VENETIAN HOTEL 3:20 PM

Finishing Department SOPs ABO Credit

5:00 PM–6:00 PM

Reception | OLA Attendees’ Lounge, Sands Expo Center Exhibit Hall, Booth LP2090

How to Increase Word of Mouth Referrals ABO Credit

SURFACING UNIVERSITY Renowned expert John Leasure will lead this three-hour program focused on Surfacing Operations and Procedures. A repeat of Thursday. More information below.

Separating Process from Product: The Fall of Romance from an Industry ABO Credit

SATURDAY, OCTOBER 9 8:00 AM–10:00 AM 10:00 AM–5:30 PM

SURFACING UNIVERSITY Thursday, October 7 | 2:00 PM–5:00 PM OR Friday, October 8 | 2:00 PM–5:00 PM (This is a one-day program, presented on Thursday and repeated on Friday.) This intense three-hour program, focused on Surfacing Operations and Procedures, provides a proactive approach that covers everything from systems management to all aspects of surfacing. The program will include: Taping and Blocking, Two-Axis vs. Three-Axis Generators, Laps, Fining, Polishing, Deblocking and Wash-up, Reclaim, Backside Coating and Inspection. It’s all about optimizing processing, increasing efficiency and enhancing your bottom line. Appropriate for any lab personnel, from a novice to a seasoned expert.

GET THE ANSWERS TO THESE QUESTIONS — AND MORE…

What considerations affect backside How do you calibrate and coating operations? What are the verify cutter centerline? Prism procedures for successful backside coating? accuracy? Curve accuracy? What are the daily calibration and What lens parameters should be inspected before process monitoring steps for fining? sending a lens to finishing? What tools are needed? “If you control each What is the most overlooked aspect of surface processing? aspect of the process, What monitoring and calibration steps are required for proper polish the system will follow.” performance? When should you replace polish? What three What are the nine factors do you What are the general parameters for successful aspects of the process have to control fining? What are the problem indicators? that you need to control? to ensure What four factors do you have to control What are critical deblocking successful to optimize the processes in your and wash-up procedures? calibration and surfacing systems? What problems are maintenance? caused by poor cleaning What are the necessary steps — and common pitfalls — to successful blocking? procedures? What are the procedures for What are the necessary steps for optimum reclaim of alloy/ proper maintenance of blocks, wax materials? blocking equipment and wax/alloy material?

TRADITION + VISION = FUTURE THE OLA 2010 ANNUAL MEETING

CONFERENCE DETAILS Thursday, October 7

Friday, October 8

GENERAL SESSION: Health Care Reform + OLA Annual Business Meeting + OLA Open Forum Eve Zartman-Ball, The Vision Council, Senior Director of Public Affairs & Advocacy for The Vision Council, will give an Executive Summary on the implementation status of the 2010 Health Care Reform legislation. She will review the most upto-date information on how health care reform regulations affect optical labs and their customers. The OLA Annual Business Meeting will include the election and installation of the 2010–2011 OLA Board of Directors. The OLA Open Forum will be a dialogue among the OLA Attendees and the OLA Board to discuss and evaluate the new OLA Annual Meeting format and to plan for the 2011 OLA Annual Meeting.

GENERAL SESSION: Corporate Responsibility — How Do You Decide to Give Back? MODERATOR: Mike Hundert, REM Eyewear PANELISTS: Vic Connors, Optometry Giving Sight; Reade Fahs, National Vision; Jordan Kassalow, VisionSpring; Mark Sachs, RestoringVision.org Learn how you can help people all over the world improve their lives with vision care. There is a need for help from labs in developing countries, especially in very poor areas. There are needs for training and education for general lab operations, equipment maintenance, access to refurbished equipment, products and always a need for money.

SURFACING UNIVERSITY THURSDAY, OCTOBER 7 OR FRIDAY, OCTOBER 8. SEE DETAILS ON PAGE 4. CONCURRENT SESSIONS

CONCURRENT SESSIONS

Developing and Enhancing Your Lab’s Web Presence

Creating the Nothing-Left-to-Chance Experience

Nanci Francesconi, Computer HelpDesk/Trainer, University of California-Davis, and Webmaster, Katz & Klein Inc. Have you been putting off starting your Web site because it gets too overwhelming? Did you put a lot of time and money into your Web site but aren’t seeing the results from your efforts? What about social media like Facebook and Twitter — is that something you want to use to bring “visitors” to your lab? Without establishing a clear development cycle, even a good Web site without meaningful content will fail. Discover the “Eight Key Elements” to a successful Web site from an expert working in the field.

Tim Fortner, Southern College of Optometry The only thing that matters is what kind of experience the patient has when he/she comes in and interacts with the ECP and staff. Therefore, managing that experience is critical. Changing times call for changing tactics. All of a sudden, buyers are better at buying than sellers are at selling. We have entered a new era of fiscal responsibility, where the ECP and staff must engage their patients in a dialogue that addresses these changes. ABO Credit

Succession Planning, Tax Planning and Debt Analysis for Today’s Independent Optical Companies Thomas F. Puckett, HPC Puckett & Company This class will give the independent optical company (labs and retailers and suppliers) some basic structure tools, such as reviewing types of ownership entities, ownership succession, tax planning, debt analysis and other helpful hints. Examples of some successful transactions will be reviewed and analyzed.

Health Care Reform — What It Means to Your Lab, Your Business and Your Customers Eve Zartman-Ball, The Vision Council As Senior Director of Public Affairs & Advocacy for The Vision Council, Eve ZartmanBall is in day-to-day contact with the implementation of the 2010 Health Care Reform legislation. She will review the most up-to-date information on how health care reform regulations affect optical labs and their customers. This will be a one-hour question-andanswer session.

Digital Technologies — Experience from Labs MODERATOR: Mike Vitale, Essilor PANELISTS: Brian Boddy, Acoma Optical; Kurt Atchison, Schneider; Bill Harding, LensTech Optical; Geff Heidbrink, Harbor Optical; Scott Racecic, Hoya Vision Care; Greg Ruden, Expert Optics Digital is certainly the hot topic of the industry today. How have labs adapted to it so far? When labs use digital technology, they become part of the lens design process. What are labs doing to ensure the integrity of the lens as designed? What is working well and what still needs to be done?

Marketing Your Lab in Today’s Complex Market MODERATOR: Samantha Toth, Innereactive Media PANELISTS: Mark Becker, Precision Optical; Michael Earl, Harbor Optical; Jeff Szymanski, Toledo Optical; Hal Walker, Superior Optical One essential difference between a laboratory that fails or is perpetually anemic and one that survives and prospers is how successful they are with their marketing and advertising. This marketing panel discussion is designed to empower laboratory professionals with the knowledge and strategies to market themselves effectively. ABO Credit

New Regulations Affecting Your Lab and Your Business Greg Jacobs, OLA Legal Counsel OLA legal counsel’s annual review of the “regulations landscape.” What are the new developments and existing regulations that affect all businesses and optical labs in particular, from IRS, DOL and HHS to OSHA, FDA and EPA?

VSP’s Evolving Supply Chain Jeff DeRose, VSP The optical lab industry landscape is changing, and the health care insurance landscape is certainly changing. How will these ongoing changes impact wholesale laboratories and suppliers?

New ANSI Z80.1 and Z87.1 Standards — What They Mean for Labs Dan Torgersen, OLA Technical Director Revised editions of the ANSI Z80.1 spectacle lens standard and ANSI Z87.1 protective eyewear standard were released in 2010. OLA’s technical director will review the new and changed provisions of the standards, and will discuss how the revised requirements affect optical labs.

Finishing Department SOPs MODERATOR: Steve Swalgen, Santinelli PANELISTS: Frank Balestra, Santinelli; Bill Ball, Digital Vision; Mike Dougher, Hoya Vision Care; Bob Westlake, Harbor Optical; Paul Zito, Encore Optics When do your finishing department SOPs first affect an Rx? Accurate tracing data? Ensuring on-axis blocking? Maintenance and calibration of edging systems? Is the era of job sorting getting more refined and user friendly, or more complex? Experienced lab personnel will discuss their procedures, as well as their successes and challenges, with “getting the job done right” the first time. ABO Credit

How to Increase Word of Mouth Referrals Samantha Toth, Innereactive Media A referral from an existing customer is one of the most powerful forms of advertising available. When customers trust you, they are willing to recommend you to their coworkers and colleagues. This course is designed to help professionals make their laboratory worth talking about by implementing specific word-of-mouth techniques into their marketing. ABO Credit

Separating Process from Product: The Fall of Romance from an Industry Jeff LaPlante, Signet Armorlite Explore the industry’s evolution into digital technology, reflecting on tradition as we progress into our conjoined “future,” and examine thoughts and emotions about the industry as a whole. Look at how love, romance, fear, choice and change work together to influence the directional decisions we make as we adapt, evolve and grow. Consider why, even though we are hesitant for change, in the overall picture “those who best adapt are those who best survive and flourish.” ABO Credit

OLA MEMBERSHIP AND LEADERSHIP ACTIVITIES OLA Board of Directors Meeting

OLA Annual Business Meeting and Open Forum

Wednesday, October 6 | 12:00 PM–5:00 PM The OLA Board meets at the Annual Meeting to continue planning OLA activities.

Friday, October 8 | 11:30 AM–1:45 PM

At the Annual Meeting, Board members wear a blue ribbon — talk to Board members about your comments on the changes made for the OLA 2010 Annual Meeting.

Election and Installation of Officers and Directors OLA Members will elect and install the individuals to serve as the 2010– 2011 Board of Directors. We will also have an open discussion among all OLA members, labs and suppliers, and non-members as well, to review the many changes made to the OLA Annual Meeting.

NETWORKING, SOCIAL AND AWARD EVENTS OLA Buffet Luncheons OLA Buffet Luncheons will be held in the Venetian Hotel, Marcello Room, Thursday, October 7, and Friday, October 8, to provide the traditional opportunity for lab-to-lab and lab-to-supplier discussions that are an integral part of networking at the OLA Annual Meeting. Hall of Fame Banquet On Wednesday, October 6, 6:30 PM–9:00 PM in the Venetian Hotel, Marcello Room, kick off the OLA 2010 Annual Meeting the right way by joining labs and suppliers to celebrate the rich heritage of the optical lab industry. Join us for the open-bar reception, sumptuous buffet dinner, and presentation of the Hall of Fame Honorees and OLA Directors’ Choice Award Recipient for 2010. Sponsored in part by The Vision Council & Reed Exhibitions.

OLA Attendees’ Lounge There will be an OLA Lounge in the Vision Expo exhibit hall in Booth LP2090. Available only to OLA Annual Meeting registrants and exhibitors with the OLA All Access Pass, you can take a break from the show floor and find a quiet place to visit with other lab folks. The Lounge will be open during all exhibit hall hours and will play host to the receptions and morning coffee breaks listed below.

OLA 2010 Awards of Excellence Visit the showcases of the 2010 Nominees in the OLA Lounge area, and visit the Nominees in their booths as well. The winners of the 2010 OLA Awards of Excellence will be announced in the Vision Expo West exhibit hall.

• OLA Receptions On both Thursday, October 7, and Friday, October 8, there will be a reception in the OLA Lounge from 5:00 PM–6:00 PM. With a hosted bar and snacks, and available only to OLA registrants, this will provide a place to end the day’s business activities and launch the evening activities. • OLA Morning Coffee Break On both Friday, October 8, and Saturday, October 9, during OLA Exclusive exhibit hall hours, there will be a morning coffee break in the OLA Lounge from 8:00 AM–10:00 AM. Sponsored by Zyloware.

AWARD OF EXCELLENCE

BOARD ROSTER OFFICERS

Kevin Bargman, Hawkins Optical Lab, Inc. President Jonathan Jacobs, Superior Optical Labs, Inc. President Elect Mike Francesconi, Katz & Klein Inc. Vice President Virginia “Susie” Lesher, Brondstater Optical America Treasurer J. Larry Enright, Perferx Optical Inc. Immediate Past President

DIRECTORS

Jason Blue, Optic Blue John Haigh, J & J Optical, Inc. Bill Harding, LensTech Optical Laboratory, Inc. Drake McLean, Dietz-McLean Optical Company, Inc. Keith Pulling, Essilor Labs of America Steve Swalgen, Santinelli International, Inc. Rick Tinson, Hoya Vision Care Bob Way, Tech-Cite Laboratories Co., Ltd.

TRADITION + VISION = FUTURE THE OLA 2010 ANNUAL MEETING

STAFF

Robert L. Dziuban, Optical Laboratories Association Executive Director

Daniel Torgersen, Walman Optical Company, Inc. Technical Director

Gregory S. Jacobs, Reed Smith LLP Legal Counsel

Carmen K. Sevilla, Optical Laboratories Association Membership Director

9 $269

HOTELS & CONVENTION CENTER 12

EXPERIENCE

LAS VEGAS

FOR LESS!

10 7

Vision Expo provides travel support including discounts and local recommendations to make attending easy and economical. Additional discounts are being added, so visit the Travel section of www.visionexpowest.com for full details.

4 2

HOTEL DISCOUNTS — CONTROL YOUR BUDGET

Map used to indicate approximate locations only.

Travel Discounts

OFFICIAL EVENT HOTELS & RATES

Book discounted travel through onPeak or directly with the travel companies below. Newly Reduced Rates  Specials  onPeak / www.visionexpowest.com /Rate (800) 388 8106

HEADQUARTERS HOTEL Palazzo Resort Hotel Casino 3555 Las Vegas Blvd/S Discount Code 83H0AY 5% 1 Discount / www.aa.com / (800) 433 1790

 Single/Double (Luxury King) 10/3 $129, 10/4–5 $169, 10/6–7 $159, 10/8–9 $239 10/10–11 $159 Bella (Two Queen Beds) 10/3 $159, 10/4–5 $199, 10/6–7 $189, 10/8–9 $269, 10/10–11 $189

Aria Resort & Casino 3730 Las Vegas Blvd S Code VISWEST2010 5% 2 Discount / www.jetblue.com / Promo Deluxe Room — Single/Double (Sun–Thur) $179, (Fri/Sat) $219

3 Bally’s Las Vegas 3645 Las Vegas Blvd S  Single/Double (Sun-Thur) $69, (Fri/Sat) $119

Discount Varies / www.avis.com / (800) 230 4898 / Discount Code D087914 4 Bellagio Las Vegas 3600 Las Vegas Blvd S

The official International Vision Expo West Travel Desk has secured special hotel and travel discounts for your trip to Las Vegas. Stay at our official expo hotels to save money while booking with ease through our simple-to-use reservation Web site or with onPeak’s helpful and friendly booking agents. Book confidently with onPeak’s Best Rate pledge. Within the competitive climate of the travel industry, our priority is to serve you best and provide the lowest hotel rates available for your stay by: • Securing an exclusive rate agreement with the official event hotels • Continually monitoring prices offered on other travel Web sites • Negotiating further discounted rates at event hotels when necessary • Automatically reconfirming existing bookings with the lower rates

 Single/Double: $179 Within the competitive climate of the travel industry, our priority is to serve you 5 Caesar’s Palace 3570 Las Vegas Blvd S best and provide the lowest hotel rates available for your stay by:

 Single/Double (Sun–Thur) $129, (Fri/Sat) $189

 Securing an exclusive rate agreement with the official event hotels Embassy Suites Convention Center monitoring 3600 Paradise Rd offered on other travel websites  Continually prices Single/Double (King Bed): $109 Negotiating further discounted rates at event hotels when necessary  Automatically reconfirming existing bookings with the lower rates

7 Flamingo Las Vegas 3555 Las Vegas Blvd S

If you find lower rate, please contact us.  Single/Double (Sun–Thur) $59,a(Fri/Sat) $99

8 Harrah’s Las Vegas 3475 Las Vegas Blvd S

DISCOUNTED TRAVEL • SAVE 5% on American Airlines & Jetblue • SAVE 5% on Avis and 10% on private car service • FREE HOTEL & AIRPORT SHUTTLES Good to know: Average travel time from the airport to the strip is 10–15 minutes with costs around $20.

 Single/Double (Sun–Thur) $59, (Fri/Sat) $99

9 Hilton Grand Vacation Club at Flamingo 3575 Las Vegas Blvd S Single/Double Studio King: $115, One Bedroom King Suite: $145

10 Imperial Palace 3535 Las Vegas Blvd S

EAT, PLAY AND SHOP FOR LESS • Use discounts for golf, shopping and tons of restaurants • Find lists of affordable restaurants to Dine on a Dime • Plus trendy restaurants, nightclub and shopping recommendations

 Single/Double (Sun–Thur) $49, (Fri/Sat) $79

11 Mirage 3400 Las Vegas Blvd S Single/Double (Sun–Thur): $90, (Fri/Sat): $150

12 Treasure Island 3300 Las Vegas Blvd S  Early Bird rate until August 2, 2010 (10/2): $159, (10/3–5): $89, (10/6–7): $139, (10/8–9): $179, (10/10–11): $89  Rates after August 2, 2010 Single/Double (Sun–Thur): $169, (Fri/Sat): $209

13 Westin Causarina Hotel & Spa 160 E Flamingo Rd Single/Double: $99 Rates do not include current tax of 12% or applicable surcharges; subject to change. Rates include a shuttle subsidy.

MAKE YOUR RESERVATIONS ONLINE Go to www.visionexpowest.com and click on the “Travel” link or call 800-388-8106 U.S./toll-free, or 312-527-7300 international, 8:00 AM–5:00 PM (CST)

THE OLA 2010 REGISTRATION FORM October 7–9, 2010

SANDS EXPO & CONVENTION CENTER, LAS VEGAS

SAVE 40% — REGISTER BEFORE SEPTEMBER 17 HOW TO REGISTER

SURFACING UNIVERSITY Thursday, October 7 or Friday, October 8, 2:00 PM–5:00 PM BACK BY POPULAR DEMAND! In addition to the outstanding education delivered at THE OLA 2010, we are happy to bring back an intense Lab Production/Operations program. Your registration covers the cost.

OR online visit www.ola-labs.org/ola2010

Renowned expert John Leasure will lead this three-hour program, focused on Surfacing Operations and Procedures, providing a proactive approach that covers everything from systems management to all aspects of surfacing.

Complete this form and mail to: Optical Laboratories Association 11096 Lee Highway, Suite A-101 Fairfax, VA 22030-5039 OR fax to 703-359-2834 Make copies of this form for additional registrants. Please print or type. Please register by one method only. It is OLA policy that anyone present at an OLA meeting site, conducting business with industry people at the meeting, must register for the convention and pay the registration fee, whether or not they attend a specific function.

 Thursday, October 7 or

REGISTRANT INFORMATION First Name

Last Name

FREE REGISTRATIONS! OLA Laboratory Members can get one free registration for every three paid registrations. Call 800477-5652 or 703-359-2830 for additional details. FAX all your forms to OLA 703-359-2834 and we’ll take it from there!

First Name on Badge Company Name

NOT AN OLA MEMBER? Register for THE OLA 2010, join OLA now and the non-member rate difference will be credited against your first year dues!

Mailing Address City/State

Call 800-477-5652 or 703-359-2830 or go to www.ola-labs.org/membership to get started.

Zip/Country

E-mail

PAYMENT (CHECK ONE)

Telephone (Area/Country/City Code) Fax (Area/Country/City Code)

 By Check Enclosed (U.S. Dollars only)  By Credit Card (check one):  VISA  Mastercard  American Express

TYPE OF REGISTRATION

Credit Card Number

My company is a Laboratory:  Lab Member of OLA or The Vision Council  Not a Lab Member of OLA or The Vision Council Vision Expo West Exhibitors can participate in OLA Attendee Exclusives. Register for the OLA All Access Pass ($200) available through Vision Expo West Registration. The Hall of Fame Dinner is a separate ticket. Purchase tickets by sending this form to OLA.  OLA Spouse/Companion Exhibit Hall Access Only

$250* $600*

The kick-off event — open bar reception, sumptuous buffet dinner and the presentation of this year’s Hall of Fame Honorees and OLA Directors’ Choice Award.

Name on Credit Card Billing Address for This Credit Card

No Charge

City

State

Signature

Date

Zip

Refund only if cancellation is submitted in writing prior to September 17, 2010.

Spouse/Companion Name Access to OLA Exclusives (sessions, meals, receptions, etc.) requires a full registration fee ($250)

TICKETS  Hall of Fame Banquet — Wednesday, October 6, 6:30 PM

Month/Year

Questions? Phone 800-477-5652 or 703-359-2830 or e-mail ola@ola-labs.org $75

*After September 17, 2010, $100 will be added to all registration fees.