VE CE Brochure by International Vision Expo

2010 Continuing Education Program

YOUR FIELD OF VISION Vision Expo East Conference: March 18 – 21, 2010

Exhibition: March 19 – 21, 2010 New York, NY | Jacob K. Javits Convention Center www.visionexpoeast.com

Endorsed by:

Pennsylvania Optometric Association

WELCOME

TO VISION EXPO east 2010

Wow, an entire decade has passed since all of the hype concerning Y2K. Eyecare has changed during that time and we at the Conference Advisory Board have been following those changes closely. International Vision Expo East 2010 has a lot to be excited about. Two outstanding and important organizations are contributing to this year’s meeting. The Optometric Retina Society (ORS) and the Ocular Surface Society of Optometry (OSSO) have both contributed lecturers and content to our program. This is an important event for us and certainly elevates the level of education available to our attendees. As the importance of diabetes mellitus continues to grow in America, eyecare providers (ECPs) must keep up with advances in this important arena. International Vision Expo East has selected several courses for you this year pertaining to diabetes, both from a systemic point of view as well as an ophthalmic point of view. Wavefront technology will be a big buzz word during the next decade and we are fortunate to have several courses relating this new technology to eyecare. Wavefront is being incorporated in IOL manufacturing, spectacle lenses, refractive surgery and even contact lenses. Be sure to attend some of these courses to be up-to-date. Coding and billing are always popular draws and this year will be no different. We have several courses updating the changes for the new decade as well as the new ICD-10 differences. While the economy has had an impact on the refractive surgery marketplace, the technology employed continues to change and improve. International Vision Expo East offers several refractive technology update courses.

HOW WILL VISION EXPO HELP YOU REBUILD YOUR BUSINESS AHEAD OF THE ECONOMIC RECOVERY? Work smarter not harder, increase efficiency and avoid costly mistakes

Your customers and patients are cautiously rebuilding their confidence in the economy. They are actively seeking leadership, innovation and value. Vision Expo offers exclusive courses that teach you how to harness that energy and translate it into immediate, measurable results.

• Standard Packages for individuals

With show-exclusive manufacturer discounts and value-laden conference registration packages, your trip to Vision Expo is guaranteed to more than pay for itself. Choose the pricing tier that fits your needs:

• Other optometric conferences charge $300–$500 for registration fees before you even purchase one course. Compare the Vision Expo value!

Guaranteed to boost your profit margin and improve efficiencies.

free keynote addresses

Lens technology is rapidly changing. With the advent of digital surfacing (DS), we now have a plethora of lens designs available in a myriad of materials for our patients. International Vision Expo is committed to bring new lens designs and technology to the forefront of continuing education. ECPs who prescribe spectacle lenses are taking more time to educate their patients on specific types of lenses and coatings, and are actually relating specific lens types to particular ocular disease states. International Vision Expo is proud to take the lead in education relating lens type prescriptions to various ophthalmic conditions. Opticians are continually improving their knowledge base on these materials and are actually working with doctors as an important part of the eyecare team in educating patients’ about current technology.

VISIONOMICS ADDRESS

Finally, ophthalmic technicians have begun to make International Vision Expo East their home for continuing education. And our Conference Advisory Board, which includes members of the ophthalmological community, is making certain that the courses specifically presented for those individuals meet the rigorous requirements necessary for course credit.

Health Care Reforms

Presented in the Medical & Scientific Theater, booth MS1274 inside the Exhibit Hall. ®

Friday, March 19, 4:00 PM–5:00 PM Neil Gailmard, OD Understand how to analyze the eyecare practice as a business. Course 24MS

Become the CEO of Your Practice: Manage People, Process and Expenses Saturday, March 20, 1:00 pm–2:00 PM William Applegate, Senior Policy Advisor, Public Policy and Government Affairs Capitol Hill is making headlines with health care reform. Learn the current status, what it means to the optical community, and preparations you need to start implementing today. Course 30MS

Obama’s Health Care Plan: Making Sense of New Reforms

KIRK L. SMICK, OD, FAAO CHAIRMAN, CONFERENCE ADVISORY BOARD

SOCIAL MEDIA

Conference Advisory Board Meet the members of the Conference Advisory Board who have been actively involved in the development of this year’s continuing education meeting:

Jenean Carlton, ABOC, NCLC

Jack Schaeffer, OD

Edward DeGennaro, MEd, ABOM

Peter Shaw-McMinn, OD

Mark Dunbar, OD

Kirk Smick, OD, FAAO, Chairman

David Edwards, LDO, ABO, NCLE

Richard Soden, OD

Andrew Gurwood, OD

Michael Ward, MMSc, FAAO

Richard Madonna, OD

Vincent Young, MD

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

• A La Carte options that provide maximum flexibility to focus on a specific area of interest

Exclusive Courses You Will ONLY Find at Vision Expo

Whether you manage a busy optometric practice, ophthalmology clinic or opticianry, it is never too late to update your business skills. International Vision Expo East develops management programs for all ECPs and these courses have become the hallmark of International Vision Expo educational events.

International Vision Expo has become the one singular, continuing education venue in the United States where all of the educational courses are open to all members of the eyecare profession. Essentially, all courses are available for anyone. It is not uncommon to find ophthalmologists, optometrists and opticians sitting next to each other in several different courses. This is truly a unique opportunity to “expand your field of vision” through education and networking in the profession. WELCOME AGAIN TO VISION EXPO EAST 2010!

• Total Office Packages for each member of your team

Optical Boot Camp® Training Sessions

The exclusive and popular Optical Boot Camp new dispenser immersion programs make their return. Course 1110

Optical Boot Camp® Level 1 — Immersion Training for New Dispensers Course 4110

Optical Boot Camp® Level 2 — Top Gun

Allied Health Personnel Education Courses 3202, 4212

Do you need to renew your licensure for JCAHPO or learn how to become a high-performance ophthalmic technician? Vision Expo offers continuing education courses that have been submitted to JCAHPO for accreditation.

Ocular Surface Society of Optometry Debut Course 2416

OSSO debuts this exclusive course. Join top educators for a comprehensive dry eye diagnosis and management seminar that will cover all aspects of diagnosis and treatment strategies.

Learn the basics of social media to discover how to get your business more involved.

Optometric Retina Society

Course 2202

The Optometric Retina Society debuts these exclusive courses. Join top educators for seminars that will cover the diagnosis and management of retinal disorders.

Social Networking 101 — What the Tweet Is Facebook? Course 4214

Courses 3116, 3216, 3316, 3416

Growing Your Practice Using Social Media Sites Like Facebook

Lunch with the Experts Roundtable

NEW! Shamrock Fest

Course 3008

Frame Buyer’s Certificate Program Courses 1104, 1214, 2103, 2303, 3106, 3108, 3403, 4114

Maximize your dispensary’s profit potential. Upon completion of 8 Frame Buyer continuing education hours, you will be awarded a Frame Buyer’s Certificate. Hours may be combined over multiple years.

Diabetes Education Courses 1112, 1212, 2313, 4308

Attend these exclusive courses and learn the latest on diabetes.

Student Sessions Course 3013

What Choices Are There After Graduation and How Do I Get There? NYSOA and POA present a two-hour presentation for optometry students who are thinking about what they will do after they graduate.

E-Technology Courses 1204, 2202, 2314, 3104, 3304, 4208, 4214

Attend these exclusive courses to keep pace with the future of e-technology software and the Internet so you can be on the cutting edge.

e-technology Live Debate Course 2208

The Great Debate: Is It Time to Sell Eyewear on the Internet? This “great debate” will explore the pros and cons of selling eyewear on the Internet. Come with your most critical questions for our panel of experts.

Boot Camp Workshops Courses 3206, 3306, 3406, 4106, 4206, 4306

Have lunch with members of International Basic, hands-on instruction on frame adjusting Saturday, March 20, 5:00 PM–6:00 PM Vision Expo’s Conference Advisory Board to and repair, taking accurate spectacle ODs will receive a special invitation to this discuss critical topics in an intimate roundtable measurements and basic lensometry. new event. Enjoy free beer and wine, live Irish environment. music and a photo memento. Presented in the Medical & Scientific Theater, booth MS1274 REGISTER TODAY, CALL 1.800.811.7151 OR VISIT Www.visionexpoeast.com 3 inside the Exhibit Hall.

1:00 pm – 3:00 pm 9:45 am – 11:45 am Effective 12:15 pm –Buying 2:15 pm am – 12:15Business pm Select Manage Monitor Promote Benchmark Frame 10:15 Inventory Financial >> Eyewear Pricing >> Power Panel – >> Retail Formulas and >> Manage Your Frame Managing Blind Business Financials for the Board – Don’t Let Frame It Maximize Potential Select Manage Monitor Promote Benchmark Inventory Strategies Course 1110 Dates And Breakups Optical Dispensary Manage You Vision Expo gratefully acknowledges these Continuing Education What is Your Area of Interest atFrame Vision Expo East? Financial EffectiveInternational Buying Maximize Potential Select Manage Monitor Promote Benchmark Course 3208 Course 4311 Course 2210 companies for their support of the Continuing Education These sponsors play a vital role in allowing us to 12:45 Manage pm – 2:45 pm Monitor Promote 2:00 pm – 3:00 pm Select Inventory BusinessProgram. Financial Effective Buying Maximize Potential provide the highest level of education possible. However, >> Frame Technology >> Power Panel – note that the sessions and speakers have been & Design – What’sMaximize Retail Potential Select Benchmark Frameplease Inventory Business Financial Effective Buying selected using strict guidelines and are not a commercial New, What’s Now IS FASHION Merchandising Interested in lens sales opportunity. 2309 Manage Monitor Promote Benchmark Frame InventoryCourse Business Financial Buying CourseEffective 3308 Your Focus?

Sponsors

Vision Council’s programs help you enhance your P L ATThe I NUM

career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

12:45 pm – 2:45 pm 3:15 pm • See – 5:15 pm international designers you won’t find >> Professional >> Want Vs. Needelse – anywhere Retailing For Eye Creating • AddEyewear chic accessories to boost incremental income Care Professionals Desire • Preview new product launches, licenses and lines Course 3307 Course 2411

technology?

• Understand revolutionary advances in lens designs • Adapt efficient solutions to streamline your workflow and increase productivity

• Access show-only pricing to maximize your dispensary’s revenue potential

• Integrate high tech products to ensure risk-free processing of modern materials

• Shop the hot Galleria and the couture Underground

• Compare a broad selection of tools and supplies with show-only pricing • Explore practice management solutions

co-sponsored by Eyecare Business

NEED innovative

G O LD

want savvy

medical eyecare?

business solutions?

• Apply innovations in contact lens and anterior segment science • Manage efficient and profitable diagnostic technology • Investigate opportunities to add or expand low vision care

S I LVER

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

• Upgrade software to streamline your patient care systems • Implement Pharma knowledge to effectively manage ocular conditions

• Learn more about the frames and accessories you sell and transfer that knowledge into higher profits • Breathe new life into your inventory with unique designers your customers can’t find anywhere else • Build stronger relationships with accessible sales consultants and business owners • Combine classroom learning and leave Vision Expo with a full toolbox to keep your business flourishing

Vision Expo Introduces

Program is subject to change

business solutions

to Help You Ride the Rebound to Success As the economy recovers, the rules of your business continue to evolve. International Vision Expo has strengthened its commitment to provide you with all of the necessary tools to rebuild your business utilizing technology, efficiency, management and skill-building, and is the only continuing education program to offer this extensive business curriculum.

Lear ning Outco mes

Thursday, March 18 1111 Roo m 11 1:00 PM–3:00 PM Two Hours

A Forensic Study to Assist You in Understanding Your Profitability Jay Binkowitz, Optometric Consultant • Identify and classify your operational expenses • Evaluate and standardize your information • Determine your true operational costs and profitability separated into professional vs. dispensary • Understand an actual practice forensic study

1211 Roo m 11 3:15 PM–4:15 PM One Hour

Review-Based Staff Compensation Strategies and Benchmarks

Vision Expo continues to be the most comprehensive provider of continuing education for ECPs and retailers. If you are looking for a better way to run your business, sign-up for Vision Expo’s Business Solutions courses including: • Visionomics®

• Boot Camp Workshops

• Social Networking

• Frame Buyers Program/ Inventory Management

• E-Technology

• Lunch with the Experts

• Optical Boot Camp Details can be found throughout this brochure and at www.visionexpoeast.com. ®

Outside the classroom, the Vision Expo exhibitors support your learning by showcasing every category of products, services and technologies, together under one roof. And some of the most valuable information-sharing will happen in casual conversations as you network with you peers. You simply cannot replicate the impact that International Vision Expo and Conference will have on your bottom line.

Featured Events Focused on Unique Business Solutions: • The Great Debate: Is It Time to Sell Eyewear on the Internet? Bring your questions and opinions, no matter which side you are on • Visionomics® Keynote: Become the CEO of Your Practice: Manage People, Process and Expenses, Neil Gailmard, OD, held in the Medical & Scientific Theater

• Social Networking: Social Networking 101: What the Tweet Is Facebook? and Growing Your Practice Using Social Media Sites Like Facebook • E-Technology: From electronic eyewear selection to patient management database systems to the future of electronic health records — 9 hours of courses offered

Plus 20 Visionomics® hours and so much more! For complete details visit www.visionexpoeast.com and click on the Business Solutions Icon

Jay Binkowitz, Optometric Consultant • Gain a better understanding of the benefits of review-based compensation • Create a reward-based compensation system for the entire staff • Design job elements based on responsibilities along with clear direction on how to evaluate and reward performance

1311 Roo m 11 4:30 PM–5:30 PM One Hour

How to Implement Disney® Management into Your Practice Mark Wright, OD • Utilize practice demographic information • Create a usable service theme • Implement service standards • Utilize staff, setting and policies to deliver the service theme • Integrate it all together

2111 Roo m 11 8:30 AM–9:30 AM One Hour

Laurie Pierce, ABOM, NCLC • Contrive three pricing strategies for ophthalmic lenses • Understand tier pricing for Rx and non-Rx frames • Label tier pricing based on practice demographics • Market bundled packaging to patients • Create a dialogue to deliver packaging information in a precise manner

3311 Ro o m 11 2:45 PM–4:45 PM two Hours

99 Marketing Techniques for Your Practice

Five Ways to Increase Profits

Peter Shaw-McMinn, OD • Recognize what marketing techniques have been used in the past • List new marketing techniques to use in the office • Develop a marketing plan using these techniques • Differentiate between internal and external marketing • Identify marketing techniques to use throughout the patient exam experience • Use a marketing calendar to lay out your marketing plan

Moderator: Peter Shaw-McMinn, OD Panelists: Carole Burns, OD; Neil Gailmard, OD; Gary Gerber, OD • Identify ways to improve the efficiency of offering vision care • List strategies to control expenses • List strategies to increase the revenue per patient • Provide services and products that provide value to the patient • Build the practice by drawing new patients and retaining former patients • Communicate the benefits of what you have to offer

2311 Roo m 11 2:45 PM–3:45 PM One Hour

3411 Ro o m 11 5:00 PM–6:00 PM One Hour

A Systems Approach for Prescribing and Dispensing

Instrumentation: Developing Your Wish List and Making It Happen

Peter Shaw-McMinn, OD; Mark Wright, OD • Justify the value of AR to self/patient • Develop an in-office system to increase patients’ compliance with AR usage post-prescribing • Calculate the economics of Rx-ing AR

24MS Booth MS1274 in exhibit hall 4:00 PM–5:00 PM

one Hour FREE

KEYNOTE ADDRESS Become the CEO of Your Practice: Manage People, Process and Expenses

on These Sites to Qualify for Special Offers 6

Sunday, March 21 4111 Ro o m 11 8:30 AM–10:30 AM two Hours

The Great Debate: Staff Management Tactics

Saturday, March 20

Moderator: Peter Shaw-McMinn, OD Panelists: Mark Wright, OD; Neil Gailmard, OD; Gary Gerber, OD • List strategies for hiring the right person for the job • Develop a strategy for training staff • Identify ways to motivate each staff member • Provide leadership for the staff • Deal with typical staffing issues which may arise • Build an effective, happy team

3111 Roo m 11 8:30 AM–9:30 AM one Hour

4211 Ro o m 11 10:45 AM–11:45 AM One Hour

E-Prescribing and Incorporating EMR into Your Practice

Cheap Marketing That Pays Off Big Time

Mark Wright, OD • E-prescribe • Avoid the minefields of EHR • Identify the EHR that best matches the features needed

3211 Roo m 11 9:45 AM–11:45 AM two Hours

Retaining Valuable Employees

Join International Vision Expo & Conference

Neil Gailmard, OD • Understand the clinical and optical benefits of the major instruments available for eyecare practice • Know how to maximize the practice building and billing aspects of instrumentation • Develop a plan to prioritize the acquisition of new instruments

Located in Medical & Scientific Theater

Neil Gailmard, OD • Understand how to analyze the eyecare practice as a business • Design a plan for improved staff management including increased delegation • Be able to compare practice expense categories with national norms

Friday, March 19

A Comprehensive Look at Pricing Strategies/Fee Structures

2211 Roo m 11 9:45 AM–11:45 AM Two Hours

Craig Thomas, OD Please refer to Web site for learning objectives.

Gary Gerber, OD • Learn when to implement marketing initiatives • Learn low-cost marketing strategies • Learn how to measure results of your marketing efforts

4311 Ro o m 11 1:45 PM–3:45 PM Two Hours

Use the Medical Model and Advanced Technology to Improve Patient Care and Profits Craig Thomas, OD Please refer to Web site for learning objectives.

L ear ning Outco me s

Lear ning Outco me s

Opt o met r i s t s /Oph t h alm o lo gi s t s Program is subject to change

thursday, march 18 1107 Ro o m 07 1:00 PM–3:00 PM Two Hours

Cases from the ER Gary E. Oliver, OD • Current protocols for treating various ocular disease entities • The most appropriate medication to use for a featured ocular disease entity • Alternative medications or treatments if the primary treatment fails for a specific ocular disease entity • Indications for additional medical laboratory testing or scans when managing various ocular disease cases • Appropriate follow-up care plan for each ocular disease entity presented • Potential complications of the ocular disease cases presented

1109 Ro o m 09 1:00 PM–3:00 PM Two Hours

Genomics in Optometry Jerry Rapp, PhD • Understand the molecular mechanism of visual excitation • Understand how mutations in rhodopsin impede its function and result in ADRP • Relate the type of mutation in rhodopsin to the severity of disease as measured by deficits in visual function • Appreciate the role of genetic counseling in families with ADRP • Contrast rhodopsin mutations resulting in ADRP with those producing congenital night blindness

1112 Ro o m 12 1:00 PM–3:00 PM Two Hours

The Latest and Greatest Drugs for Treating Diabetes: What You Know May Save/Extend Your Patients’ Lives A. Paul Chous, MA, OD, FAAO • Understand insulin and glucose homeostasis • Describe the pathobiology of diabetes-related microvascular and macrovascular complications and the primacy of blood glucose control • Describe the major classes of conventional diabetes agents, their mechanisms of action, effect on HbA1c and contraindications • Describe the MOA, efficacy and side effects of the newest diabetes agents • Develop the ability to critically analyze the diabetes treatment plan • Help solve real world blood glucose problem

1113 Ro o m 13 Two Hours 1:00 PM–3:00 PM

Clinical Considerations with Silicone Hydrogel Lenses John Scibal, OD • Review history of contact lens development • Understand the science of lens technology

Ophth alm ic P rof essio Op t o nmet als r—i sOp t st/ ic Oph ian thalm s/ Pa rolog as/s ta is tf s f Program is subject to change

• Learn the most recent studies regarding oxygen and corneal physiology • Study market trends in SiHy fitting • Learn the most common challenges and complications of SiHys • Learn how to differentiate yourself as a contact lens specialist by utilizing the latest technology

1115 Roo m 15 1:00 PM–3:00 PM Two Hours

What’s New in Eyecare Moderator: Peter ShawMcMinn, OD Panelists: Richard Soden, OD; Richard Madonna, OD; Jack Schaeffer, OD • Be aware of new technologies and practices developed in the past few years which can result in improved patient care • Know how to access more information on the new technologies and practices • Recognize how these new technologies and practices can be used in the clinic to improve patient care • Make a decision whether to apply these new technologies and practices into their clinic • Consider the financial ramifications of purchasing new instrumentation and providing new services • Communicate the benefits of the new technology and services to the patient

1116 Room 16 1:00 PM–3:00 PM Two Hours

Migraine: Important Aspects of Its Diagnosis and Management Arranged through the cooperative efforts of COVD and NYSOA Diane Adamczyk, OD • Provide an overview of the various types of migraines • Review the danger signs of a migraine • Review the differential diagnosis of migraines • Discuss the diagnostic testing for migraine patients • Review the management of migraine patients as it relates to the eyecare practitioner • Provide critical analysis of the patient history and presentation as it relates to migraines and their differential diagnosis

1208 Roo m 0 8 3:15 PM–4:15 PM One Hour

Life on the Edge Katherine Mastrota, OD • Review eyelid anatomy and physiology • Appreciate changes in the eyelid margin associated with ocular surface and other eyelid disease • Understand the pathophysiology of meibomian gland dysfunction

1209 Roo m 0 9 3:15 PM–5:15 PM Two Hours

Anterior Segment Disease Grand Rounds Gary E. Oliver, OD • Current protocols for treating various anterior segment disease entities • The most appropriate medication to use for a featured anterior segment disease entity • Alternative medications or treatments if the primary treatment fails for a specific anterior segment disease entity • Indications for additional medical laboratory testing or scans when managing various anterior segment disease cases • Appropriate follow-up care plan for each anterior segment disease entity presented • Potential complications of the anterior segment disease cases presented

1212 Roo m 12 3:15 PM–4:15 PM One Hour

Developing a Diabetes Specialty within Your Optometry Practice A. Paul Chous, MA, OD, FAAO • Describe the needs of patients with diabetes • Understand the needs of other health care providers and techniques for working collaboratively and knowledgeably on the diabetes care team • Describe some strategies for creating a diabetes friendly optometric practice • Describe evidence with respect to nutritional and nutraceutical management of diabetes and diabetes related eye disease • Discuss the merits and practical use of in-office blood glucose testing • Describe how to critically evaluate the overall diabetes management plan

12 07 Roo m 07 3:15 PM–4:15 PM One Hour

1213 Roo m 13 Two Hours 3:15 PM–5:15 PM

Macular Protective Pigment Density and AMD

Glaucoma Grand Rounds

David C. Eldridge, OD • Educate attending doctors of the latest findings related to AMD risk factors, the importance of early diagnosis, as well as potential treatment options • Provide attendees information to educate their patients on the importance of regular examinations • Discuss peer review publications bringing attendees up to date on the latest research in risk factor analysis • Review new technologies that allow more comprehensive exams over time for their patients

Mitch Dul, OD; Richard Madonna, OD • Understand how the results of clinical trials in glaucoma can be utilized in the care of your patients • Understand the interpretation and utilization of imaging devices in glaucoma • Recognize the limitations of structure-function integration and understand how this affects the management of the patient with glaucoma • Consider functional disability and quality-of-life measurements when managing glaucoma

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

• Recognize the limitations in measuring progression in glaucoma and understand the rationale behind the newest software to help measure progression • Improve your ability to manage patients with glaucoma

• Describe how lower and higher aberrations blur images • Explain how to use an aberrometer to exam for higher order aberrations • Correct higher order aberrations using Wavetouch contact lenses • Determine the effect on your practice of utilizing wavefront technology

1215 Room 15 3:15 PM–4:15 PM One Hour

Unborn at Risk? Topical Medications for the Eye Milton Hom, OD • Learn about stages of pregnancy and the unborn • Learn about differences between lactation and pregnancy risks • Understand treatment of anterior segment disease and relation to pregnancy

1216 Roo m 16 3:15 PM–4:15 PM One Hour

Offer Better Vision to Your Patients by Correcting Higher Order Aberrations with Contact Lenses Peter Shaw-McMinn, OD • List four ways in which wave front technology can be used to better manage patient conditions • Recognize ocular conditions that can benefit from these new technologies

1307 Roo m 07 4:30 PM–5:30 PM One Hour

Presbyopes in Your Practice John Scibal, OD • Understand the untapped Presbyopic market and its potential impact on your practice • Review studies comparing monovision and multifocal fits • Learn the optics of multifocal contact lenses and the nuances of fitting them

1308 Roo m 0 8 4:30 PM–5:30 PM One Hour

Use Wavefront Technology to Improve Your Patients’ Vision Peter Shaw-McMinn, OD • Describe how lower and higher aberrations blur images • Explain how to use an aberrometer to exam for higher order aberrations

• Develop office protocol for prescribing iZon lenses • Position iZon lenses to patients • Be aware of the emergence of contact lenses designed to correct higher order aberrations

1312 Ro om 12 4:30 PM–5:30 PM One Hour

Using Retinal Cameras as Screening and Diagnostic Tools Murray Fingeret, OD • Role retinal photography may play in the evaluation of individuals for glaucoma • Role retinal photography plays in the management of eye disease • Methods to perform retinal photography

1316 Ro om 16 4:30 PM–5:30 PM One Hour

Understanding the New Antibiotics II: Anti-Inflammatory Milton Hom, OD • Diagnosis and treatment of lid disease, rosacea and blepharitis • Anti-inflammatory effects of antibiotics • Ocular dermatological disorders

Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive Hands-On Experience Latest Devices Low Vision Insight Patient Management Exclusive COPE Latest Devices Low Vision Insight Patient Management Exclusive COPE Hands-On Experience Insight Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight Management Exclusive COPE Experience Latest Devices Low Vision Insight Patient Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight Patient Management COPE Hands-On Experience Low Vision Insight Patient Exclusive Hands-On Experience Latest Devices Insight Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight Patient Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive COPE Hands-On Experience LatestFriday, Devices Low Vision Insight March 19 On Patient Management Exclusive COPE 8:30 am to 9:30 am 2:45 pm to 3:45 pm

Learn About

Low Vision

Speaker Rebecca Kammer, OD

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

Speaker Lou Lipschultz, OD

>> The Economics of Primary Low Vision Care Course 2104

>> 10 Tools and Tips to Growing Your Low Vision Practice Course 2304

9:45 am to 11:45 am >> Demystifying Low Vision: A Guide for Examination and Prescribing Course 2204

4:00 pm to 6:00 pm >> Low Vision Case Management: Overcoming Patient Objections Course 2404

Lear ning Outco me s Ophth alm ic P rof essio Op t o nmet als r—i sOp t st/ ic Oph ian thalm s/ Pa rolog as/s ta is tf s f Program is subject to change

friday, march 19 210 4 Roo m 0 4 8:30 AM–9:30 AM One Hour

The Economics of Primary Low Vision Care Rebecca Kammer, OD; Lou Lipshultz, OD • Gain an overview of the financial aspects of incorporating low vision into a primary care practice • Learn the specific benefits, return on investments, and tips on coding and billing for primary low vision care • Review economic management concepts such as device pricing structure and the incorporation of nutriceuticals

2107 $50 member/$100 non-member Room 07 8:30 AM–11:30 AM Three Hours

Medical Coding and Billing

2113 Roo m 13 8:30 AM–9:30 AM One Hour

22 0 4 Ro om 0 4 9:45 AM–11:45 AM Two Hours

Antioxidants and Human Vision

Demystifying Low Vision: A Guide for Examination and Prescribing

Jeffry Gerson, OD • Become familiar with different antioxidants • Become familiar with how different antioxidants affect the eyes • Formulate a plan on how to use antioxidants to help patients with their vision based on science

2114 Roo m 14 8:30 AM–9:30 AM One Hour

PRK: What, Where and Why? Derek Van Veen, OD, MS • Indications for PRK • Intra-operative techniques • PRK post-operative management

2115 Room 15 8:30 AM–9:30 AM One Hour

Charles Stuckey, OD; Joanne Cope, OD • Extensive knowledge via detailed data of the optometrist’s role in medical eyecare • Components included in a third party payer master plan • Detailed knowledge for coding/billing requirements for medical eyecare claims

Advances in Optometric Care for Maximizing Premium IOL Patient Outcomes

2110 Roo m 10 8:30 AM–9:30 AM One Hour

Grand Rounds of Cases Detected with SD OCT But Missed with TM OCT Jerome Sherman, OD, FAAO • Differences between SD OCT and TM OCT • Various conditions detected with SD OCT but missed with TM OCT • Ways of utilizing TM OCT to minimize the cases missed

2112 Roo m 12 8:30 AM–9:30 AM One Hour

The Differential Diagnosis and Treatment of the Pediatric Red Eye Arranged through the cooperative efforts of COVD and NYSOA Ida Chung, OD • Develop differential diagnoses for a pediatric patient presenting with a red eye • Recognize serious, vision-threatening red eye disorders requiring co-management • Know the pediatric safety profile of commonly prescribed topical ophthalmic drugs

Douglas Devries, OD; Charlie Ficco, OD • Discuss the non-surgical options for patients dissatisfied with their eyesight after refractive IOL implantation • Increase patient visits through long-term follow-up and refractive management • Help prepare patients for secondary surgery, if necessary

2116 Roo m 16 8:30 AM–9:30 AM One Hour

Preparing the Ocular and Lens Surfaces for Successful Contact Lens Wear Milton Hom, OD • Learn what it means to prepare the lens and ocular surfaces • Learn how to use predictive risk factors for CLrelated dryness • Learn how to optimize combinations of patient, lens and care solutions to minimize lens-related dryness

Rebecca Kammer, OD; Lou Lipshultz, OD • Overview of the basics of the low vision exam • Points of referral when the patient presents with highly complex issues • Tips to getting started in low vision kit • Update on optical devices, when to prescribe based on patient goals • How to review prescribing strategies for maximum success • Examples of patient treatment and management using sample video cases and audience interaction

2210 Ro o m 10 9:45 AM–11:45 AM Two Hours

Dry Eye vs. Contact Lens Dry Eye: Is the Only Difference the Lens? Kelly Nichols, OD, MPH, PhD • Identify the similarities and differences between dry eye and contact lens dry eye • Understand the current diagnosis algorithms for dry eye and contact lens dry eye • Discuss the current management paradigms for dry eye • Analyze “best practice” for making changes to lenses and solutions in a contact lens dry eye patient • Discuss emerging treatments in the FDA approval process and technology for dry eye • Discuss new lens materials which may impact contact lens dry eye

2212 Ro om 12 9:45 AM–11:45 AM Two Hours

Masquerade Syndromes: Binocular Vision vs. Pathology Arranged through the cooperative efforts of COVD and NYSOA Jim Thimons, OD • Differentiating signs and symptoms of disease vs. binocular vision disorders • Using case examples of overlap in signs and symptoms that may co-exist in disease and BV disorders • Implementing management strategies for these types of cases

Lear ning Outco me s

Essilor’s Dispenser Training Programs • Have you hired a new dispenser in the last month? • Would cross-training your team help you manage staffing better? • Do you want the best-trained staff in your area? • Do you want to challenge your staff to grow their skills even further?

If you answered yes to any of these questions, one of Essilor’s training programs would be great for you.

New Dispenser Quick Start Program Audience • New dispensers with less than six months in the industry • Staff members in other positions who need cross-training in dispensary basics Features • 24 x 7 access to 18 web-based courses • Easy-to-follow learning plan • Participant guide with self-paced activities and coach’s guide with answers and preparation instructions Benefits • Capable and confident dispensers in less time • Better-trained staff leading to increased sales and patient satisfaction

Apollo for Advanced Dispensing Professionals Audience • Experienced dispensers with more than one year in the industry • Anyone who wants to become a great dispenser Features • 24 x 7 access to 60 web-based courses • Learning plans customized by pre-assessments • Live workshops to transfer knowledge to skills Benefits • Understand products and customer needs better • Increase sales by offering products that meet customer needs • Deepen knowledge in key dispensing topics

Call 866-278-3187 to enroll! Special price available for Essilor customers Visit www.ecpuniversity.com for more information including pricing and a complete course list. ©2009 Essilor of America, Inc. All Rights Reserved. Unless indicated otherwise, all trademarks are the property of Essilor International and/or its subsidiaries.

Ophth alm ic P rof essio Op t o nmet als r—i sOp t st/ ic Oph ian thalm s/ Pa rolog as/s ta is tf s f Program is subject to change

2213 Roo m 13 9:45 AM–11:45 AM Two Hours

Controversies in Retinal Care (He Said: She Said) Diana Shechtman, OD; Jeffry Gerson, OD • Learn about contemporary diagnostic equipment • Understand the relevance of this equipment in different types of practices • Understand the differences in capabilities and responsibilities of different practices • Discuss some current research and how it affects the average practitioner • Discuss the importance of consistency and methods for treatments of retinal disease • Learn from case examples what is important to both patients and practitioners in appropriate care of retinal diseases

2214 9:45 AM–11:45 AM

ro o m 14 Two Hours

Posterior Corneal Disorders Craig Thomas, OD • Review the modern model of corneal anatomy • Review the normal structure and function of the corneal endothelium • Review the various primary and secondary corneal endotheliopathies • Review the clinical signs and symptoms of corneal disease • Review examination techniques such as biomicroscopy, corneal pachymetry and specular microscopy • Review the interpretation of specular endothelial photomicrographs • Review the treatment options for posterior corneal disorders

10 Tools and Tips to Growing Your Low Vision Practice Rebecca Kammer, OD; Lou Lipshultz, OD • Strategies for practice growth • Professional development, marketing and networking • Common mistakes and successful strategies in primary care low vision

2307 Roo m 07 2:45 PM–3:45 PM One Hour

Adding Sports Vision, Vision Therapy, Low Vision and Other Specialty Practice Niches

2310 Roo m 10 2:45 PM–3:45 PM One Hour

The Five Myths of Masking Astigmatism

Preparing the Ocular Surface for the Ideal Surgical Outcome

John Scibal, OD • Examine prevalence and distribution of astigmatism in the population • Learn the effect of astigmatism on visual performance • Point out the most common reasons OD’s avoid toric fitting, and point out their inaccuracy

2313 Roo m 13 2:45 PM–5:45 PM three Hours

William Tullo, OD, FAAO; Jim Owen, OD • Causes of patient dissatisfaction with cataract and refractive surgery • Factors that contribute to quality of vision (QOV) • Role of the patient’s tear film in QOV • How to measure/evaluate the tear film • How to fix a damaged or diminished tear film • Benefits of developing a dry eye sub-specialty practice

Diabetes: An Inside Look

2216 Roo m 16 9:45 AM–11:45 AM Two Hours Milton Hom, OD • Learn about drug company programs offered to disadvantaged patients • Learn about differences between conventional and alternative treatments

230 4 Roo m 0 4 2:45 PM–3:45 PM One Hour

Carole Burns, OD • Analyze your practice to determine which populations you currently serve and which populations are underserved • Identify the perfect niche to add to your practice • Identify how to market the niche practice to current patients and new patients

2215 Room 15 9:45 AM–11:45 AM Two Hours

Ocular Drugs for the New Economy

• Understand treatment and diagnosis of ocular allergy • Learn about costs related to glaucoma treatment • Understand the diagnosis of dry eye subtypes • Learn about costs related to dry eye treatments

A. Paul Chous, MA, OD, FAAO; Jeffry Gerson, OD • Discuss the basic pathophysiology of diabetes and systemic treatments • Discuss important systemic factors in diabetes and how they affect the average optometrist • Discuss landmark studies, both systemic and ophthalmic, that have shaped the current standard of care • Briefly discuss ocular complications besides retinopathy • Discuss classification of diabetic retinopathy and clinical trial based treatments • Discuss current strategies and ongoing clinical trials in regards to systemic treatment • Discuss current strategies and ongoing trials in regards to ocular treatment

• Learn how to put this information to use in optometric practice and help patients lead healthier and more productive lives • Discuss with whom to correspond regarding our diabetic patients, and what type of correspondence is appropriate

2314 Ro o m 14 2:45 PM–3:45 PM One Hour

Technology within a Technology Oriented Office

E-TECHNOLOGY

Lorie Lippiatt, OD • Understand current federal legislation and the push to electronic medical records • Understand the technologies currently available for integration • Understand the methods of integration, and how to maximize efficiencies in the office using integrated technology

2315 Ro o m 15 2:45 PM–3:45 PM One Hour

Dry Eye and Lid Disease — Should We Be More Proactive? John Schachet, OD • Teaching the global features of dry eye • Discussion of current diagnostic practices and tests • Discussion of meibomitis and lid issues • Discussion of current management options along with relevant studies

2316 Ro om 16 2:45 PM–3:45 PM One Hour

Modern Management of Blunt Trauma Marc Myers, OD, FAAO; Andrew Gurwood, OD • Identify common mechanisms of ocular blunt trauma • Identify the most common sequelae of blunt trauma • Presentation of the most current treatment of ocular trauma

24 0 4 Ro om 0 4 4:00 PM–6:00 PM Two Hours

Low Vision Case Management: Overcoming Patient Objections Rebecca Kammer, OD; Lou Lipshultz, OD • Overview of the case management processes for primary low vision care in the full spectrum optometric office • Prescribing options for optical, video and non-optical devices • Overcoming patient objections when presenting treatment options • Analysis and discussion of case management using video examples • Considerations for financial management integrated with the optimal prescribing options

Lear ning Outco me s Ophth alm ic P rof essio Op t o nmet als r—i sOp t st/ ic Oph ian thalm s/ Pa rolog as/s ta is tf s f Program is subject to change

2407 Roo m 07 4:00 PM–6:00 PM Two Hours

2415 Room 15 4:00 PM–6:00 PM Two Hours

3110 Ro o m 10 8:30 AM–9:30 AM One Hour

Advanced Corneal Mapping: WaveScans and Topographies

Contact Lens Wear and Care: The Significance of the Ocular Surface

Headaches, Dry Eye, Eyestrain: Building New Practice Profit Centers

Andrew Morgenstern, OD • Discuss different corneal mapping technologies (wavescans and topographies) and why they are completely necessary to refractive surgery and general optometric practice • Discuss advantages and disadvantages of each technology and identify which patient requires each testing device for proper diagnosis • Provide evidence-based data on each device on ability to assist in early detection of corneal disease • Compare normal vs. abnormal subjects for better understanding of disease and refractive surgical risk • Show how to interpret many different disease states from different maps to properly treat • Provide case presentations of abnormal maps and discuss final diagnosis • Discuss future technologies and devices coming to market

Mile Brujic, OD; John Schachet, OD • Elaborate on the causes of contact lens dropout • Discuss the prevalence of dry eye and its effect on the contact lens patient • Facilitate diagnostic approaches to ocular surface problems with contact lens patients • Discuss alternate approaches to matching the diagnosis to the proper treatment of these ocular surface issues • Discuss the effects of solutions in the never-ending battle to achieve contact lens wearing success • Bring this all together in a clear, concise format for increasing practitioner success with contact lens patients experiencing any or all of these ocular surface problems

Jeff Krall, OD • Understand the mechanism that can trigger headaches and the relationships associated with dry eyes and eyestrain

2416 Roo m 16 4:00 PM–6:00 PM Two Hours

3113 $50 members/$100 non-members Room 13 Three Hours 8:30 AM–11:30 AM

2412 Roo m 12 4:00 PM–6:00 PM Two Hours

Current Concepts in Ocular Surface Disease: The Dry Eye, Corneal Dystrophy and Lid Disease

Medical Coding 2010: What Every Optometrist Needs to Know

Acquired Brain Injury for the General Practitioner Arranged through the cooperative efforts of COVD and NYSOA Allen Cohen, OD, FAAO, FCOVD • Define Acquired Brain Injury (ABI) • List the major and sub-categories of ABI • Describe the mechanico-pathophysiology of ABI and the visual processing system • Have an understanding of processing of visual information from the retina to the occipital cortex • List the most common visual and ocular sequelae of ABI • Define Post Trauma Vision Syndrome (PTVS)

2414 Roo m 14 4:00 PM–6:00 PM Two Hours FREE SPECIAL SYMPOSIUM

Women Ask for Direction — Leadership Management for Women Pam Boyd • Better understand the role of leadership vs. the role of boss • Feel more confident in your communication, learn to say no without guilt and learn why people are not “hearing” you • Learn how to use praise and recognition without the backlash • Have a model for successful coaching • Learn to avoid the pitfall of tolerating poor performance • Learn productive and insightful interview techniques, on-boarding practices and techniques for correcting and confronting problem associates Not for Credit

Jack Schaeffer, OD; Kelly Nichols, OD, MPH, PhD; Lyndon Jones, OD • Educate doctors on diagnostic evaluation of the dry eye • Systemic causes of the dry eye • Evaluation forms • Ocular medications used for treatment • Systemic medications used for the dry eye • Show multiple photos of patients with a variety of dry eye

saturday, march 20 3109 Roo m 0 9 8:30 AM–9:30 AM One Hour

Structural and Functional Diagnostic Tests Used in the Management of AMD Diana Shechtman, OD • Describe the clinical features of macular degenerations • Describe the basic principles of some of the new technological advancements in AMD (PHP and OCT) • Understand our role in the management of the disease

3112 Ro om 12 8:30 AM–9:30 AM One Hour

The Keys to Success in Buying and Selling an Independent Practice Bob Schultz • Overcome obstacles to sale; finding common ground between buyers and sellers • Understand how to value your practice • How to go about transitioning your practice

Richard Soden, OD • How to appropriately code eyecare services • ICD/CPT changes for 2010 • New trends in coding • 99000 vs. 92000 codes — when to use them • Appropriate documentation • Use of LCD’s • “Cert” process • ICD-9 update • ICD-10 is coming • Use of special ophthalmological codes

3114 Ro o m 14 8:30 AM–9:30 AM One Hour

Computerized Refraction Neil Gailmard, OD, MBA, FAAO • Understand the relative accuracy of technician refraction using computerized refraction systems • Know how computerized refractions systems work and how they differ from standard phoroptors • Learn the practice management advantages of computerized refraction

L ear ning Outco me s

Lear ning Outco me s

Opt o met r i s t s /Oph t h alm o lo gi s t s Program is subject to change

Ophth alm ic P rof essio Op t o nmet als r—i sOp t st/ ic Oph ian thalm s/ Pa rolog as/s ta is tf s f Program is subject to change

3115 Ro o m 15 8:30 AM–11:30 AM Three Hours

3116 Room 16 8:30 AM–9:30 AM One Hour

Practical Solutions for Common Anterior Segment Conditions

The Role of High Tech Procedures in the Diagnosis and Management of Retinal Disorders

Moderator: Charles Ficco, OD Panelists: Chuck Aldridge, OD; Ben Gaddie, OD; Jim Thimons, OD • Common ocular surface disease • Pertinent treatment options for such cases • Progressive research in the field of ocular surface disease • Treating common conditions of the anterior segment • Properly refer patients who need to be referred • Incorporate the information gained in your own practice • Build a medical model optometric practice • Gain the most up-to-date information on new pharmaceuticals • Properly counsel your patients when faced with ocular surface disease conditions

• Evaluate and reward staff performance • Describe incorporating medical testing into the flow of the practice

3210 Room 10 9:45 AM–11:45 AM Two Hours

Jerome Sherman, OD, FAAO; Mark Dunbar, OD, FAAO • Basic understanding of OCT • Understand how OCT has allowed the diagnosis of conditions that were difficult to recognize with traditional examination techniques • Understand the role of other technologies such as ERG and pattern ERG, ultrasound and Fundus autofluorecense in the diagnosis of retina disease

3 2 0 9 Room 0 9 9:45 AM–11:45 AM Two Hours

Aspiring to Be a Million Dollar Practice Howard Braverman, OD; David Nelson, OD; Peter Liane, OD • How to maximize managed care plans • Identify staff functions • Teach private practice differentiation by explaining the medical model • Describe staff measuring metrics

Reducing the Pressure on Glaucoma Decision-Making Ron Melton, OD; Randall Thomas, OD • Equip the doctor with a practical, clinical base of information regarding the management of glaucoma • Provide overview of all aspects of a comprehensive glaucoma evaluation • Give the doctor a better knowledge of how the glaucoma drugs fit into the treatment plan • Motivate the doctor to continually read the literature in order to keep up with the quickly changing field of glaucoma • Sharpen the clinician’s skills in diagnosing and medically managing glaucoma • Lay out the responsibility the optometric community has in establishing itself as the primary care provider of glaucoma

3214 Roo m 14 9:45 AM–11:45 AM Two Hours

30MS Booth MS1274 in exhibit hall

Glaucoma Early Diagnosis

1:00 PM–2:00 PM One Hour

Murray Fingeret, OD • Importance of establishing an early diagnosis • Risk factors for developing glaucoma • Optic nerve signs of early disease • Visual field signs of early disease • Role of imaging and selective perimetry in establishing timely diagnosis • Role of using multiple tests to confirm if early damage is present

FREE KEYNOTE ADDRESS

Obama’s Health Care Plan: Making Sense of New Reforms

3216 Roo m 16 9:45 AM–11:45 AM Two Hours

The Diagnosis of Retinal Disease Invisible to Ophthalmoscopy

Oral Pharmaceuticals in Clinical Optometric Practice

Lunch with the Experts Roundtable

Track change for confident glaucoma management.

Cirrus™ HD-OCT, now with software version 4, gives you a new level of clinical certainty. New features improve your ability to identify pathology and track change over time.

• Anterior segment imaging provides visualization of the angle and central corneal thickness measurements. No add-on lens is required. • Guided Progression Analysis (GPA™) for RNFL shows event analysis, trend analysis and a quantified rate of change. • Enhanced HD raster scan adds highly detailed, qualitative assessment of the area of interest. • RNFL AutoCenter™ aligns the TSNIT circle post acquisiton, resulting in repeatability SD of 1.2 µm*. • RNFL and Macular Thickness Normative Data provide comparison of patient’s data to an age-matched normative database. *Data on file

Eye on OCT™ — The online OCT news and education resource from Carl Zeiss.

William Applegate, Senior Policy Advisor, Public Policy and Government Affairs • With so much focus on Capitol Hill regarding health care reform in America, this course will provide an in-depth understanding of the legislative process and the future of health care in America. What will be covered? What will be left behind? Find out what the future will bring and what it means for your business. Not for Credit

3309 Roo m 0 9 2:45 PM–4:45 PM Two Hours

Mark Dunbar, OD, FAAO; Jerome Sherman, OD, FAAO • Recognize occult retinal diseases not seen with ophthalmoscopy • List traditional methods of functional testing to diagnose these diseases • Introduce new technology and structural testing related to these diseases

3008 $50, includes lunch Roo m 08 12:00 PM–1:00 PM One Hour

Cirrus HD-OCT

Located in Medical & Scientific Theater

See page 26 for table topics and speakers. • Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment Not for Credit

3013 Roo m 13 12:00 PM–2:30 PM Two and a half Hours FREE

What Choices Are There After Graduation and How Do I Get There? Moderator: Mitchell Horowitz, OD • Geared for optometry students who are thinking about what they will do after they graduate • Hear from a panel of practitioners who practice in a variety of clinical settings • Speakers will describe their current mode of practice and how they got there • Legal issues facing new graduates will be covered by the NYSOA Legal Counsel • Question and answer period will allow students to raise specific concerns they may have about their future careers as optometrists Not for Credit, Lunch Provided; Registration is Required

Richard Madonna, OD; Mitch Dul, OD • Similarities and differences of topical and system drug therapy • The latest information on the use of systemic therapy for dry eye • The latest information on systemic treatment of ocular infection • The uses, risks and contraindications of systemic steroid use in the treatment of ocular diseases • The uses and abuses of systemic pain medication • The use of nutritional therapy in eye disease

3310 Roo m 10 2:45 PM–4:45 PM Two Hours

New Horizons in Glaucoma Murray Fingeret, OD • New instrumentation used to detect optic nerve damage • New visual field instrumentation used to detect visual field loss early • Role of ocular perfusion in the development of glaucoma • New OCT technologies to analyze the anterior segment • Evolving changes occurring in the medications available to treat glaucoma • New methods to assess risk for individuals with ocular hypertension

3312 Roo m 12 2:45 PM–4:45 PM Two Hours

Evaluating New Technology for Your Practice: Glaucoma and Retinal Applications Mark Dunbar, OD, FAAO; Ben Gaddie, OD • Understand the retinal applications of new technology • Understand the glaucoma applications of new technology

• Apply background knowledge to clinical tests for accurate diagnosis • Understand the indications for retinal and glaucoma imaging and other adjunctive tests • Using image registration and progression analysis to manage clinical decision making • Understand the limiting factors in technology acquisition and implementation

3313 $50 members/$100 non-members Room 13 Two Hours 2:45 PM–4:45 PM

The Art of the Deal: Practice Transitions and Associate Relationships Alan Cleinman • ODs will learn the difference between the four different types of deals • Valuation methodologies will be explained • Market comparables will be shown as the standard for benchmarking • Ways to explore the opportunities that are out there will be explained • An outline of an actual transaction will be presented • The deal making process will be explored through lessons learned

3314 Ro o m 14 2:45 PM–4:45 PM Two Hours

Post-Operative Care for Laser Vision Correction Derek Van Veen, OD, MS; Andrew Morgenstern, OD • Identify and manage post-operative expectations and complications • Emphasize post-operative dangerous infections (such as MRSA) that are increasing in our society

3315 Ro o m 15 2:45 PM–4:45 PM Two Hours

Clinical Grand Rounds Ron Melton, OD; Randall Thomas, OD • Case presentations of patients with eye diseases and a discussion of the diagnostic work up, diagnosis, treatment and followup care of these patients • Actual cases of patients with eye diseases to gain more confidence in diagnosing and treating these common ocular diseases • A clinical, practical discussion of the proper evaluation and differential diagnosis of eye diseases • The components of a general ophthalmic evaluation • The additional testing options available to obtain the best diagnosis • A clinical, practical discussion of the management of eye diseases • An overview of various eye problems and their characteristics • A discussion of the eye diseases and effect on visual acuity

Visit www.oct.zeiss.com for all the latest OCT news and updates.

Carl Zeiss Meditec, Inc. 800-342-9821 www.meditec.zeiss.com/us

NEW AIR OPTIX® AQUA MULTIFOCAL

Lear ning Outco me s Ophth alm ic P rof essio Op t o nmet als r—i sOp t st/ ic Oph ian thalm s/ Pa rolog as/s ta is tf s f Program is subject to change

Crisp clear vision at all distances**

3316 Roo m 16 2:45 PM–4:45 PM Two Hours

3413 Roo m 13 5:00 PM–6:00 PM One Hour

Retinal Grand Rounds

Understanding Allergies to Maximize Treatment Success

Diana Shechtman, OD; Joseph Sowka, OD, FAAO • The use of various auxiliary tests in the diagnosis and management of retinal diseases • Practical approach in the diagnosis of retinal disorders • Appropriate management for various retinal conditions • New treatment options for select vitreoretinal diseases • Differential diagnoses for various retinal diseases • The systemic implications of vitreoretinal disease

Mile Brujic, OD • Better understand the allergic response and its clinical manifestations • Understand the implications of allergies and uncomfortable contact lens wear • Understand the treatment options available

3414 Roo m 14 5:00 PM–6:00 PM One Hour

Evidence Based Lasik

3409 Roo m 0 9 5:00 PM–6:00 PM One Hour

Beyond Paperless: EyeRoute and Mobil Applications Phil Gross, OD • Examine real case studies using electronic health records • Examine mobile applications which can help improve patient care • Learn how testing and images can be managed electronically • Understand EMR integration with testing and images • Realize better, more efficient patient care while on the go

3410 Roo m 10 5:00 PM–6:00 PM One Hour

NEW AIR OPTIX® AQUA MULTIFOCAL contact lenses offer emerging presbyopes a healthy, natural feeling and superior vision.1 INTERMEDIATE

DISTANCE

•

Precision Profile lens design with 3 ADD power lens system

•

Smooth transition between near, intermediate and far zones

•

High oxygen transmissibility for white, healthy-looking eyes

•

Outstanding comfort with the AQUA Moisture System

Recommend AIR OPTIX® AQUA MULTIFOCAL contact lenses for emerging presbyopes, who want better vision for real-world activities like BlackBerry ® texting2 or computer use.3

To order your free trial lenses go to mycibavision.com or call 1-800-241-5999 or your authorized CAN/DO distributor. *AIR OPTIX® AQUA MULTIFOCAL contact lenses: Dk/t = 138 @ -3.00D. Other factors may impact eye health. **In emerging presbyopes. Important information for AIR OPTIX® AQUA MULTIFOCAL contact lenses: For daily wear or extended wear up to 6 nights for near/far-sightedness and/or presbyopia. Risk of serious eye problems (i.e., corneal ulcer) is greater for extended wear. In rare cases, loss of vision may result. Side effects like discomfort, mild burning or stinging may occur. References: 1. CIBA VISION data on file, 2008. Compared to PureVision® Multi-Focal lenses and monovision, based upon subjective ratings by emerging presbyopes. 2. CIBA VISION data on file, 2008. Compared to monovision. 3. CIBA VISION data on file, 2008. Compared to PureVision® Multi-Focal lenses. AIR OPTIX, CIBA VISION and the AIR OPTIX MULTIFOCAL and CIBA VISION logos are trademarks of Novartis AG. PureVision is a trademark of Bausch & Lomb, Inc. BlackBerry is a trademark of Research in Motion Limited.

2009-08-0832

cibavision.com

3415 Room 15 5:00 PM–6:00 PM One Hour

Ocular Potpourri

David Krumholz, OD • Establish an appreciation of the interrelationship of ocular and systemic disease • Investigate the differential diagnosis of certain systemic diseases which affect the eye • Educate the primary care optometrist about certain blood tests used to evaluate patients with these diseases • Enable the primary care optometrist to effectively communicate with other health professionals

Ron Melton, OD; Randall Thomas, OD • A practical, clinical base of information regarding the medical management of ocular disease • Enhanced knowledge of ocular disease that will allow you to gain more confidence in new treatment options • A better knowledge of where the newer ophthalmic drugs fit into the treatment plan • Motivation for you to continually read the literature in order to keep up with the quickly changing field of ocular disease

3412 Roo m 12 5:00 PM–6:00 PM One Hour

3416 Roo m 16 5:00 PM–6:00 PM One Hour

The Importance of Nutrition and Dry Eye Syndrome and Macular Degeneration

What’s New in the Management of Common Retinal Disorders

Clinical Laboratory Testing

NEAR

Andrew Morgenstern, OD; Jim Owen, OD • This course covers many of the studies conducted by the United States Navy Medical Centers. The data evaluates different laser platforms and the reasons why certain technologies are approved for Navy pilots and NASA astronauts. • Based on highly researched data, determine which laser platform is best suited for the U.S. Navy and NASA pilots • Find evidence why Laser Vision Correction is so beneficial to military pilots and how the military improves with laser vision correction programs • Use all of the U.S. Naval refractive surgery studies to help determine which are the best and safest technologies to use in civilian/non-military environments

David Nelson, OD • Identify key trends in primary eyecare and medical optometry • Identify demographic trends that effect growth • Become familiar with eye disease statistics

sunday, march 21 410 8 Ro om 08 Two Hours 8:30 AM–10:30 AM

Redefining Quality of Vision: New Technologies Influencing Vision Care Paul Karpecki, OD • Recognize the types of advanced clinical technology available today • Delve into recent and future therapeutics, diagnostics and surgical treatments • Learn how these technologies can be incorporated into the optometric practice • Learn how these technologies can and have helped in clinical trials for advanced treatments of ocular diseases • See what future options remain for patients with certain ocular pathologies • Answer your patients’ questions about new developments in anterior and posterior segment disease

410 9 Ro om 09 8:30 AM–10:30 AM Two Hours

Prevention of Medical Errors Joseph Sowka, OD, FAAO • Understand and avoid common causes of preventable medical errors that occur in optometric offices • Understand how medical errors can lead to malpractice suits • Understand root cause analysis

4113 Ro om 13 8:30 AM–10:30 AM Two Hours

Current Perspectives in Transient Vision Loss David Krumholz, OD • Define amaurosis fugax and recognize its significance as a predictor of systemic illness • Identify other causes of transient visual loss besides amaurosis fugax • Identify and understand the significance of retinal emboli • Present the current medical and surgical management of patients with these conditions • Understand how the imaging studies these patients may undergo function and what information they can provide • Establish appropriate optometric management of patients with transient visual loss

Diana Shechtman, OD; Joseph Sowka, OD, FAAO • Discuss recent clinical trials for existing treatment in vitreoretinal disease • Apply to clinical practice diagnostic modalities for patient evaluation • Recognize the systemic implications associated with vitreoretinal disease

Lear ning Outco me s

The Pennsylvania Optometric Association is proud to endorse

4115 Room 15 8:30 AM–10:30 AM Two Hours

Vision Expo East

Therapeutic and Specialty Applications of Soft Contact Lenses Susan Resnick, OD • Outline the multitude of roles soft lenses may play in the clinical management of corneal and ocular conditions • Discuss the criteria for soft lens selection and design for the management of corneal irregularity • Discuss the fitting of soft contact lenses for corneal dystrophies, degenerations and pain management • Discuss other non-traditional uses of soft lenses, such as sports vision and color vision enhancement • Understand the options and fitting of soft lenses for prosthetic use • Outline the potential future applications of soft lens technology

Courses Sponsored by POA Friday, March 19

8:30 - 11:30 am

Medical Coding and Billing

Charles Stuckey, O.D. and Joanne Cope Course 2107 $50 members $100 non-members

Saturday, March 20

12:00 - 2:30 pm

What Choices Are There After Graduation and How Do I Get There? Mitch Horowitz, O.D., Moderator Course 3013 (not for credit) Free, Lunch Provided 218 North Street, Harrisburg, PA 17101

Panel of ODs from POA and NYSOA

(717) 233-6455

www.poaeyes.org

The NYSOA is proud to endorse

International Vision Expo

What Choices Are There After Graduation and How Do I Get There? Moderator: Mitchell Horowitz, OD Panel of Practitioners 12:00 pm - 2:30 pm Not for Credit, Lunch Provided, FREE

The Art of the Deal Alan Cleinman 2:45 pm - 4:45 pm $50 member $100 non-member

119 Washington Avenue Albany, NY 12210 (800) 342-9836 NYSOA2020@gmail.com www.nysoa.org

4215 Room 15 10:45 AM–11:45 AM One Hour

Uveitis Management: A Clinical Approach Charles Ficco, OD • Be familiar with the classification and signs and symptoms of uveitis • Feel comfortable in treating and managing cases which are amenable to treatment • Feel comfortable in recognizing the cases of uveitis that need to be referred or co-managed

4216 Roo m 16 10:45 AM–11:45 AM One Hour

Periocular Malignancies

Macular Pigment Carotenoids and Visual Function

Marc Myers, OD, FAAO; Andrew Gurwood, OD • Awareness of the most common periocular premalignant and malignant lesions • Develop the ability to clinically identify the signs of the most common lesions • Understand when to make the appropriate referral for treatment • Awareness of current treatment options • Discussion of patient education to promote skin cancer awareness • Discussion of treatment options that are being investigated to manage skin cancer

Sherry Bass, OD • List and describe the role of the macular carotenoids in protecting the retina • Describe the principles of heterochromatic flicker photometry in the measurement of the density of macular pigments • List the available nutritional supplements and when they should be prescribed

4308 Roo m 0 8 1:45 PM–3:45 PM Two Hours

4208 Roo m 0 8 10:45 AM–11:45 AM One Hour

Podcasting Primer

E-TECHNOLOGY

Richard Clompus, OD • How to record your own podcasts • How to learn and subscribe to podcasts • How to educate your patients using podcasts

From Cornea to Cortex: The Most Common Causes of Chief Complaints

Sponsored by the NYSOA Saturday, March 20, 2010

• Become familiar with the peri and post-operative course of these patients • Manage these patients peri- and post-operatively • Recognize post-operative complications • Recognize your role in this type of ophthalmic surgery

4116 Roo m 16 8:30 AM–10:30 AM Two Hours

4209 Roo m 0 9 10:45 AM–11:45 AM One Hour

Courses Not To Be Missed Medical Coding 2010: What Every Doctor Needs to Know Richard Soden, OD 8:30 am -11:30 am $50 member $100 non-member

Ophth alm ic P rof essio Op t o nmet als r—i sOp t st/ ic Oph ian thalm s/ Pa rolog as/s ta is tf s f Program is subject to change

W. Lee Ball, OD • Understand the treatment and management of corneal diseases, anterior chamber insults, crystalline lens pathologies, vitreous humor abnormalities, retinal disorders, optic nerve disorders and cortical insults

David Krumholz, OD • Review indications for scleral buckle retinal surgery • View video of the actual surgical procedure

W. Lee Ball, OD • Discuss the impact of Diabetes Mellitus in the U.S. • Recognize sentinel lesions of Diabetic Retinopathy • Classify clinical level of Diabetic Retinopathy and Diabetic Macular Edema (DME) • Discuss nationwide clinical trials of Diabetic Retinopathy and the impact on patient care • Describe relationships between A1C, blood pressure and cholesterol on the development of Diabetic Retinopathy and DME • Describe the impact of lifestyle choices, including diet and tobacco use, on the development of the Diabetic Retinopathy and DME

4309 Roo m 0 9 1:45 PM–3:45 PM Two Hours

Contact Lens Management of the Compromised Cornea

4213 Roo m 13 10:45 AM–11:45 AM One Hour

Repairing Retinal Detachments

Cases from Joslin Diabetes Clinic: An Optometrist’s Point of View

Susan Resnick, OD • Understand the variety of conditions for which contact lenses may be used on a therapeutic basis • Recall the physiologic and topographical characteristics of common clinical presentations of corneal irregularity • Differentially select the most appropriate contact lens design based upon patient history and diagnostic testing

• Describe the lens-to-corneal fitting relationship of the chosen lens type in managing the particular corneal condition • Discuss contact lens material characteristics as they relate to lens selection for specific corneal condition • Understand the role of both empirical and diagnostic lens fitting in managing challenging corneas

4313 Ro om 13 Two Hours 1:45 PM–3:45 PM

Visual Field Loss Masquerading as Glaucoma Sherry Bass, OD • List the typical field defects seen in early, moderate and advanced stages of glaucoma • Describe visual field defects seen in branch retinal vein occlusive disorders • Describe visual field loss in the sector photoreceptor disorders • Describe visual field loss in various hereditary macular diseases • Describe visual field defects in specific optic nerve disorders and toxic retinopathies • Explain how principles of diagnosis aid in differentiating the above etiologies of glaucomatoustype field loss from true glaucoma

4315 Ro o m 15 1:45 PM–3:45 PM Two Hours

Infectious Control with HIV David Krumholz, OD • Present the required coursework in infectious disease control required for New York State Licensed optometrists • Review how infectious diseases may be transmitted • Discuss strategies for reducing the potential for disease transmission • Relate general principles of infectious disease control to optometric practice • Discuss HIV infection • Discuss AIDS

4316 Ro om 16 1:45 PM–3:45 PM Two Hours

When ODs Become Emergency Docs Andrew Gurwood, OD; Marc Myers, OD, FAAO • Identify scene hazards • Prepare for attending to a patient by obtaining consent and donning personal protective equipment • Identify the signs of shock • Employ the Heimlich maneuver • Identify the vital signs • Initiate life sustaining first aid for victims of respiratory distress, diabetic emergency, stroke, syncopal episode, seizure and allergic emergency • Be familiar with cardiopulmonary resuscitation (CPR)

More Courses, Covering More Topics, Than You Will Find Under One Roof, Anywhere Else in the World

Experience the Most

Comprehensive Conference Serving All EyeCare Professionals Program is subject to change

ACCREDITATION LEGEND

ABOUT ACCREDITATION

CONFERENCE UPDATES

A — ABO

The accreditation designations serve as a guide to assist you with course selections. The courses listed are “pending CE approval.” Please refer to www.visionexpoeast.com under the Continuing Education tab for current CE Approvals. You can change a course selection after you register by calling Client Services at 1.800.811.7151.

• Course handouts are available online prior to the conference. They will not be available onsite for pre-registered conferees. After you register for your courses, you will be able to print your own course handouts and bring them to the conference. Course handouts are also available online after the conference.

N — NCLE P — AOA Paraoptometric J — JCAHPO C — COPE T — TQ/CEE NYS-D/CL — New York State Optician – Dispensing/Contact Lens The accreditation is pending. The “pending CE approval” courses are being submitted to the accrediting agencies for consideration of approval — if the accreditation designation is NOT listed, the course is NOT being submitted to that agency.

International Vision Expo is not responsible for courses that do not receive accreditation. Do not assume that the courses you register for will be approved. You will not receive credit if you are late to a course. Course approval will also be available onsite in the Conference and Registration areas.

THURSday, March 18 Optometrists/Ophthalmologists 1:00 PM– 3:00 PM

What’s New in Eyecare

ofits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits ion Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits ion Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits ion Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits ion Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits ion Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Friday, March 19 Saturday, March 20 ion Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits 2:45 pm – 3:45 pm 5:00 pm – 6:00 pm Lenses Lifestyles Profits Vision Protection Benefits AR Lenses>>Lifestyles Profits >> The Prescribing and A Systems Approach for Prescribing and Selling System for Antiion Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits Dispensing Reflective Technology Course 2311 Course 3408 Lenses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits 4:00 pm – 6:00 pm ion Protection Benefits AR Lenses Lifestyles Profits Vision Protection Benefits AR >> Priceless Vision: It’s A Trust Thing nses Lifestyles Profits Vision Protection Benefits AR Lenses Lifestyles Profits Vision Course 2403 otection Benefits AR Lenses Lifestyles The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

1109 Genomics in Optometry

Oliver

Rapp

Shaw-McMinn

1112 The Latest and Greatest Drugs for Treating Diabetes: What You Know May Save/Extend Your Patients’ Lives

1113 Clinical Considerations with Silicone Hydrogel Lenses

1116 Migraine: Important Aspects of Its Diagnosis and Management

Scibal

Adamczyk Arranged through the cooperative efforts of NYSOA and COVD

Chous

Panelists:

Soden/Madonna/ Schaeffer

3:15 PM– 4:15 PM

C, T

1215

1207 Macular Pigment Density and AMD

Unborn at Risk? Topical Medications for the Eye

Eldridge

1208 Life on the Edge Mastrota

4:30 PM– 5:30 PM

C, T

C, N

1209 Anterior Segment Disease Grand Rounds

1212 Developing a Diabetes Specialty within Your Optometric Practice

1213 Glaucoma Grand Rounds

1216 Offer Better Vision to Your Patients by Correcting Higher Order Aberrations with Contact Lenses

Oliver This course is 3:15 PM–5:15 PM

Hom

Chous

Dul/Madonna This course is 3:15 PM–5:15 PM

Shaw-McMinn

1307 Presbyopes in Your Practice

1308 Use Wavefront Technology to Improve Your Patients’ Vision

1312 Using Retinal Cameras as Screening and Diagnostic Tools

1316 Understanding the New Antibiotics II: Anti-Inflammatory

Scibal

Shaw-McMinn

C, N

Learn About

Revenue Diversification

Cases from the ER

1107

Moderator:

• You will no longer receive duplicate course tickets. You will now receive one ticket per course. • After the conference, you will receive a letter verifying your course attendance. Please submit this letter to your state board/national accreditation agency for license renewal.

1115

Fingeret C

Hom C, T

THURSday, March 18 Ophthalmic Professionals (Opticians/Paras/Staff) 1:00 PM– 3:00 PM

1102 25 Top Tips for Success from the Front Office

1103 Controversies in Contact Lenses

Taylor/Clemens

Moderator:

Ward

Panelists:

Caroline/Hom

3:15 PM– 4:15 PM

1104 Frame Buyers Program Low Cost, High Return Marketing and Merchandising

1110 Optical Boot Camp® Level 1 — Immersion Training for New Dispensers

Gibb

$199/$219 This course is 10:00 AM– 1:00 PM and continues 2:00 PM–5:00 PM

N, NYS/CL, J, C, P

1202 New Photochromic Technologies

1203 Delivering a Nordstrom’s Experience in an Optical Setting

1204 E-Technology Using Electronic Eyewear Selection & Information Systems for Practice Enhancement

Carlton

Gibb

McCoy

4:30 PM– 5:30 PM

1114 Advanced PAL Technology Update Pierce

Not For Credit

C, A A, NYS/D

3:15 PM– 4:15 PM

1214 Frame Buyers Program Communicating Value Differences in Frames Pierce

A, NYS/D

1302 Advanced Contrast Sensitivity and Visual Perception

1303 I Just Did Something Stupid...Now How Do I Fix It?

1304 Reducing Redos & Remakes

1314 Be a Light Manager

Hanlin

McLean

A, NYS/D, J, P

A, NYS/D

1111 A Forensic Study to Assist You in Understanding Your Profitability Binkowitz

Young/Elkin

A, NYS/D, J, P

Pierce

1:00 PM– 3:00 PM

McCoy

A, NYS/D

1211 Review-Based Staff Compensation Strategies and Benchmarks Binkowitz C, A

4:30 PM– 5:30 PM

1311 How to Implement Disney® Management into Your Practice Wright C, A

See Visionomics course descriptions on page 7.

PROGRAM-AT-A-GLANCE

Program is subject to change

FRIday, march 19 Optometrists/Ophthalmologists 8:30 AM– 9:30 AM

2115

Advances in Optometric Care for Maximizing Premium IOL Patient Outcomes

2104 The Economics of Primary Low Vision Care Kammer/Lipshultz

2215

Preparing the Ocular Surface for the Ideal Surgical Outcome

Stuckey/Cope $50 member/ $100 non-member

2110 Grand Rounds of Cases Detected with SD OCT But Missed with TM OCT

2112 The Differential Diagnosis and Treatment of the Pediatric Red Eye

Sherman

Chung

Arranged through the efforts of POA

2210 Dry Eye vs. Contact Lens Dry Eye: Is the Only Difference the Lens?

2212 Masquerade Syndromes: Binocular Vision vs. Pathology

2213 Controversies in Retinal Care (He Said: She Said)

2214 Posterior Corneal Disorders

2216 Ocular Drugs for the New Economy

C. Thomas

Hom

Kammer/Lipshultz

Nichols

Thimons

C, N

2315

2304 10 Tools and Tips to Growing Your Low Vision Practice

2307 Adding Sports Vision, Vision Therapy, Low Vision and Other Specialty Practice Niches

2310

Contact Lens Wear and Care: The Significance of the Ocular Surface

The Five Myths of Masking Astigmatism

Shectman/Gerson

Scibal

2404 Low Vision Case Management: Overcoming Patient Objections

2407 Advanced Corneal Mapping: WaveScans and Topographies

Kammer/Lipshultz

Morgenstern

Brujic/Schachet

C, T

2313 Diabetes: An Inside Look

2314 E-TECHNOLOGY

2316

This course is 2:45 PM–5:45 PM

C, N

Technology within a Technology Oriented Office

2109 Understanding and Dispensing Strong Lenses

Hanlin

DeGennaro

A, NYS/D

A, NYS/D, J, P

9:45 AM– 11:45 AM

C 2412 Acquired Brain Injury for the General Practitioner Cohen Arranged through the cooperative efforts of NYSOA and COVD

C, T

2211 99 Marketing Techniques for Your Practice

9:45 AM– 11:45 AM

2202 E-Technology Social Networking 101 — What the Tweet Is Facebook?

2208 E-TECHNOLOGY

2209 My Top Five Tips for Increasing Multiple Pair Sales

Shaw-McMinn

Pendergrass

Moderator:

The Great Debate: Is It Time to Sell Eyewear on the Internet? DeGennaro

Cooper/Kodey/Wilson 2311 A Systems Approach for Prescribing and Dispensing

2:45 PM– 3:45 PM

A, J

2302 Using Wavefront Technology to Improve Your Patient’s Vision

2303 Frame Buyers Program Retail 101

2308 Advanced Contact Lens Fitting and Management

2309 Creating Memorable First & Last Impressions

Caroline/Ward

Carter

McCormack

This course is 2:45 PM–5:45 PM

C, A

DeGennaro

24MS KEYNOTE

A, NYS/D

2402 Insurance Verification and Filing

2403 Priceless Vision: It’s a Trust Thing

Carter

Berman/McCoy

2409 The Truth About Optical Myths, Half Truths and Falsehoods

C 2416 Current Concepts in Ocular Surface Disease: The Dry Eye, Corneal Dystrophy and Lid Disease

Boyd

Arranged through the efforts of OSSO

Schaeffer/Nichols/ Jones

International Vision Expo East is endorsed by:

Panelists:

Myers/Gurwood

2414 special symposium Women Ask for Direction — Leadership Management for Women

2:45 PM– 3:45 PM

4:00 PM– 5:00 PM

Become the CEO of Your Practice: Manage People, Process and Expenses Gailmard

4:00 PM– 6:00 PM

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

DeGennaro

FREE

2414 special symposium Women Ask for Direction — Leadership Management for Women

Not for Credit

Boyd

Located in Medical & Scientific Theater — Booth MS1274 in Exhibit Hall

Not for Credit

See Visionomics course descriptions on page 7.

FREE

A, J, P

A, NYS/D

N, NYS/CL, J, C, P

A, NYS/D, J, P

new f or 2010 Conference attendees have an extended break between sessions to visit the Exhibit Hall during these hours:

Pennsylvania Optometric Association

Gibb

Shaw-McMinn/Wright

Not for Credit

2108 Techniques for Troubleshooting Contemporary Lenses

Modern Management of Blunt Trauma

Lippiatt

FREE C, T, N

2103 Frame Buyers Program Frame Inventory: Managing Your Profit Center

C, A

Chous/Gerson

Burns C

2102 Pre-Appointing Strategies & Benefits Carter

Pierce

Arranged through the cooperative efforts of NYSOA and COVD

8:30 AM– 9:30 AM

This course is 8:30 AM–11:30 AM

2204 Demystifying Low Vision: A Guide for Examination and Prescribing

Kammer/Lipshultz

2111 A Comprehensive Look at Pricing Strategies/ Fee Structures

Schmidt

C, N

2415

8:30 AM– 9:30 AM

Hom

Schachet

4:00 PM– 6:00 PM

Van Veen

Gerson

2116 Preparing the Ocular and Lens Surfaces for Successful Contact Lens Wear

Dry Eye and Lid Disease — Should We Be More Proactive?

2114 PRK: What, Where and Why?

Tullo/Owen

2:45 PM– 3:45 PM

2113 Antioxidants and Human Vision

Arranged through the cooperative efforts of NYSOA and COVD

This course is 8:30 AM–11:30 AM

Devries/Ficco

9:45 AM– 11:45 AM

2107 Medical Coding and Billing

FRIday, march 19 Ophthalmic Professionals (Opticians/Paras/Staff)

Friday, March 19: 11:45 AM–2:45 PM Saturday, March 20: 11:45 AM–2:45 PM Sunday, March 21: 11:45 AM–1:45 PM

Exhibit Hall H ours Friday, March 19: 9:30 AM–6:00 PM Saturday, March 20: 9:30 AM–6:00 PM Sunday, March 21: 9:30 AM–5:00 PM

PROGRAM-AT-A-GLANCE

Program is subject to change

saturday, march 20 Optometrists/Ophthalmologists 8:30 AM– 9:30 AM

3115

Practical Solutions for Common Anterior Segment Conditions

3109 Structural and Functional Diagnostic Tests Used in the Management of AMD Shectman

3110 Headaches, Dry Eye, Eyestrain: Building New Practice Profit Centers

3112 The Keys to Success in Buying and Selling an Independent Practice

3113 Medical Coding 2010: What Every Doctor Needs to Know

Krall

Schultz

Soden

Moderator:

$50 members/ $100 non-members

Panelists:

This course is 8:30 AM–11:30 AM

Ficco

Aldridge/Gaddie/Thimons This course is 8:30 AM–11:30 AM

9:45 AM– 11:45 AM

3209 Aspiring to Be a Million Dollar Practice

3210 Reducing the Pressure on Glaucoma DecisionMaking

Braverman/Nelson/Liane

Arranged through the efforts of NYSOA

saturday, march 20 Ophthalmic Professionals (Opticians/Paras/Staff) 3114 Computerized Refraction Gailmard

8:30 AM– 9:30 AM

Sherman/Dunbar

Gibb

Arranged through the efforts of Optometric Retina Society

$75 Limited Seating

Carlton

3214 Glaucoma Early Diagnosis

3216 The Diagnosis of Retinal Disorders Invisible to Ophthalmoscopy

3111 E-Prescribing and Incorporating EMR into Your Practice

8:30 AM– 9:30 AM

3108 Frame Buyers Program How to Create & Implement Successful Frame Buying Strategies: For Beginners

Fingeret

Melton/R. Thomas

3116 The Role of High Tech Procedures in the Diagnosis and Management of Retinal Disorders

Wright

DeGennaro

C, A

9:45 AM– 11:45 AM

3211 Retaining Valuable Employees

9:45 AM– 11:45 AM

C. Thomas

Dunbar/Sherman

3102 How to Present and Sell Today’s Digital and Free-Form Lenses

Arranged through the efforts of Optometric Retina Society

3103 Staff Responsibility in Coding & Billing Carter

3104 E-Technology Are Your Patients More Up to Date Than You? Walker

3106 Frame Buyers Program Frame Selection Workshop

A, NYS/D

A, J, P

3202 Allied Health What’s New in Clinical Trials and Ophthalmic Technology

3203 Comprehensive Keratoconus Management

3204 The One-Minute Optician: Rapid Fire Tips for Optical Dispensing

3206 Boot Camp Workshop

Caroline

Young/Ward

Record

This course is 8:30 AM–11:30 AM

Frame Adjusting and Repair Yoho $150 Limited Seating Not for Credit

12:00 PM– 1:00 PM

C, T

A, J, P

3008 Lunch with the Experts Roundtable The Latest Developments in Ophthalmic Instrumentation, Mark Dunbar, OD; The Latest Developments in Optical Laboratory Equipment, David Edwards, LDO, ABO, NCLE; Genetic Testing and Treatment in Eyecare, Richard Madonna, OD; Ocular Diseases and Pharmaceuticals, Vincent Young, MD & Jack Schaeffer, OD; Controversies in Ocular Pathology, Andrew Gurwood, OD; Advanced PAL Designs, Materials and Troubleshooting, Jenean Carlton, ABOC, NCLC & Ed DeGennaro, MEd, ABOM; Contact Lens Designs, Fitting, Materials, Troubleshooting and Solutions, Michael Ward, MMSc, FAAO; Practice Management, Marketing and Merchandizing Strategies, Peter Shaw-McMinn, OD; What’s New in Medical Coding for 2010?, Richard Soden, OD

12:00 PM– 1:00 PM

$50, includes lunch C, A

Not for Credit

12:00 PM– 2:30 PM

30MS KEYNOTE Obama’s Health Care Plan: Making Sense of New Reforms

3013 What Choices Are There After Graduation and How Do I Get There?

How to Take Accurate Spectacle Measurements

Walker

$150

Yoho

3308 Awareness and Prevention of Ophthalmic Medical Errors Record Pending Approval for FL

Limited Seating Not for Credit

Not for Credit

3309 Oral Pharmaceuticals in Clinical Optometric Practice Madonna/Dul

3310 New Horizons in Glaucoma Fingeret

3312 Evaluating New Technology for Your Practice: Glaucoma and Retinal Applications Dunbar/Gaddie

3313 The Art of the Deal: Practice Transitions and Associate Relationships Cleinman

3314 Post-Operative Care for Laser Vision Correction Van Veen/Morgenstern

$50 members/ $100 non-members

3316 Retinal Grand Rounds Shechtman/Sowka Arranged through the efforts of Optometric Retina Society

C, T

3415

3409 Beyond Paperless: EyeRoute and Mobil Applications

3410 Clinical Laboratory Testing

3412 The Importance of Nutrition and Dry Eye Syndrome and Macular Degeneration

3413 Understanding Allergies to Maximize Treatment Success

3414 Evidence Based Lasik

3416 What’s New in the Management of Common Retinal Disorders

DeGennaro

3304 E-Technology E-Tools for Managing Frame Inventory

Arranged through the cooperative efforts of NYSOA and POA

C, T

Melton/R. Thomas

3303 Emerging Spectacle Lens Technologies and Materials

This workshop is 1:45 PM–3:45 PM

Ocular Potpourri

Caroline/Ward

Burns/Gailmard/Gerber

Arranged through the efforts of NYSOA

5:00 PM– 6:00 PM

3302 Grand Rounds in Ophthalmic Technology

Lunch Provided

Medical & Scientific Theater — Booth MS1274 in exhibit hall

Melton/R. Thomas

3306 Boot Camp Workshop

$50, includes lunch

2:45 PM– 4:45 PM

FREE

Not for Credit

Clinical Grand Rounds

A, NYS/D

Not for Credit

Panelists:

Panel of Practitioners

This course is 1:00 PM–2:00 PM

3315

Shaw-McMinn

Horowitz

FREE

3311 Five Ways to Increase Profits Moderator:

Moderator:

Applegate

2:45 PM– 4:45 PM

N, NYS/CL, J, C, P

Gross

Krumholz

Nelson

Morgenstern/Owen

Brujic

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

C, A

5:00 PM– 6:00 PM

3411 Instrumentation: Developing Your Wish List and Making It Happen Gailmard

5:00 PM– 6:00 PM

A, N, NYS/CL, J, C, P

A, NYS/D, J, P

3402 Sunwear: The Other First Pair

3403 Frame Buyers Program Why Do They Buy?

3404 Ophthalmic Body Armor

Gibb

McCoy

3406 Boot Camp Workshop Basic Lensometry Yoho $150 This workshop is 4:00 PM–6:00 PM

DeLong

Shechtman/Sowka

Limited Seating

Arranged through the efforts of Optometric Retina Society

Not for Credit

C, A See Visionomics course descriptions on page 7.

A, NYS/D

A, NYS/D, J, P 3408 The Prescribing and Selling System for AntiReflective Technology Della Pesca

A, NYS/D

PROGRAM-AT-A-GLANCE

Free Education

Program is subject to change

right inside the exhibit hall

sunday, march 21 Optometrists/Ophthalmologists 8:30 AM– 10:30 AM

10:45 AM– 11:45 AM

4108 Redefining Quality of Vision: New Technologies Influencing Vision Care

Sowka

4113 Current Perspectives in Transient Vision Loss

4115 Therapeutic and Specialty Applications of Soft Contact Lenses

Krumholz

Resnick

4116 Periocular Malignancies Myers/Gurwood

Karpecki

Pending Approval for NY and FL

C, T, N

C, T

4208 E-TECHNOLOGY

4209 From Cornea to Cortex: The Most Common Causes of Chief Complaints

4213 Repairing Retinal Detachments

4215 Uveitis Management: A Clinical Approach

4216 Macular Pigment Carotenoids and Visual Function

Ficco

Bass

Podcasting Primer Clompus

1:45 PM– 3:45 PM

4109 Prevention of Medical Errors

All Medical & Scientific Theater courses are FREE. Registration is required. Check our Web site www.visionexpoeast.com for full course descriptions. Located in Exhibit Hall, Medical & Scientific Pavilion Theater: Booth MS-1274.

Krumholz

Ball

friday, march 19 10:30 am–11:30 Am

4308 Cases from Joslin Diabetes Clinic: An Optometrist’s Point of View

4309 Contact Lens Management of the Compromised Cornea

4313 Visual Field Loss Masquerading as Glaucoma

4315 Infectious Control with HIV

4316 When ODs Become Emergency Docs

Ball

Resnick

Bass

C, T

Krumholz Pending Approval for NY and FL C

Gurwood/Myers C, T

3:00 pm–4:00 pm MS11

www.topcon.com The Topcon 3D OCT-2000. Advanced Diagnosis Meets Ease of Use The Topcon 3D OCT-2000 is the latest generation OCT system. It is the only device of its kind to feature an integrated fundus camera. This course will provide an overview about the 3D OCT-2000 technology and discuss billing and reimbursement for the different imaging modalities that the system offers. In addition, participants will learn about the successful integration of OCT technology in the OD practice and return-oninvestment models.

12:00 PM–1:00 PM

MS12

Essilor of America

sunday, march 21 Ophthalmic Professionals (Opticians/Paras/Staff) 8:30 AM– 10:30 AM

4111 The Great Debate: Staff Management Tactics

8:30 AM– 10:30 AM

4106 Boot Camp Workshop

Shaw-McMinn

How to Take Accurate Spectacle Measurements

panelists:

Dennis

Moderator:

Wright/Gailmard/Gerber

4107 Basics of Soft Contact Lens Fitting and Problem Solving Winegar

4110 Optical Boot Camp® Level 2 — Top Gun DeGennaro/Young $139/$159

4112 8 Most Common Reasons Patients Become Upset and What to Do Record

Main

This course is 8:30 AM–12:30 PM

$150

4114 Frame Buyers Program Benchmarking Your Optical Dispensary

1:30 pm–2:30 pm

How to Sell Anti-Fatigue Lenses Mason Smith, OD Your peers will discuss the health issues that can be prevented by using anti-fatigue lenses. Examples will be given on how to successfully discuss anti-fatigue lenses with patients and increase revenue. COPE Pending

4:00 PM–5:00 PM

How to Sell High-End AR Lenses Valerie Manso, Jeff Hopkins You will learn techniques on how to articulate the benefits of high-end AR lenses. Learn from your peers what techniques have been the most successful. You will leave this presentation with key skills to help you increase your revenue via selling high-end AR lenses. COPE Pending

24MS

VISIONOMICS keynote ADDRESS ®

Become the CEO of Your Practice: Manage People, Process and Expenses Neil Gailmard, OD Understand how to analyze the eyecare practice as a business.

MS13

www.eyefinity.com

MS14

www.eyefinity.com

saturday, march 20 10:00 am–11:00 am

MS21

www.topcon.com How Connectivity Can Improve Efficiency and Workflow in the Optometric Practice Paul Karpecki, OD, FAAO The EyeRoute Image Management System interconnects over 100 diagnostic devices from various manufacturers in one secure, Web-based environment. This course will give detailed insights in how EyeRoute can positively impact workflow and diagnostic capabilities in the optometric practice, and enable the transition to a truly paperless environment.

5:00 PM–6:00 PM NEW! Shamrock Fest ODs will receive a special invitation to this new event. Enjoy free beer and wine, live Irish music and a photo memento.

Please Note You may select any or all of the courses listed above. Please note, however, that registration is required. Seating is limited and sessions are subject to availability. There is no charge for the education courses presented in the Medical Scientific Theater. Register for these courses in any of the following ways: 1 – Register online at www.visionexpoeast.com; 2 – Call our Client Services Department at 800-811-7151; or 3 – Register at the show in the Continuing Education registration area *subject to availability*. Additional courses may be added prior to the show. Dates and times are subject to change. Check Web site regularly for updated listings.

Limited Seating Not for Credit

C, A

10:45 AM– 11:45 AM

4211 Cheap Marketing That Pays Off Big Time

10:45 AM– 11:45 AM

4206 Boot Camp Workshop Frame Adjusting and Repair

Gerber

N, NYS/CL, J, P

4207 Contemporary Options for Presbyopic CL Correction

4212 Allied Health Inside the Operating Room

4214 E-Technology Growing Your Practice Using Social Media Sites Like Facebook

Winegar

Young

Dennis

Main

$150 This workshop is 10:45 AM–12:45 PM Limited Seating Not for Credit

C, A

1:45 PM– 3:45 PM

4311 Use the Medical Model and Advanced Technology to Improve Patient Care and Profits C. Thomas C, A

1:45 PM– 3:45 PM

4306 Boot Camp Workshop Basic Lensometry Dennis

N, NYS/CL, J, P

A, NYS/D, P

4307 Headache, Diplopia and Other Unexplained Vision Loss

4310 Sales Benchmarks and Strategies for Premiere Dispensers Workshop

4312 212° Eyewear Dispensing

4314 Essentials of RGP Lens Fitting & Design

Ward/Young

Schmidt

Winegar

This workshop is 12:45 PM–3:45 PM

Limited Seating

• If you are requesting/maintaining AOA Para Certification, JCAHPO Certification or New York State Optician Licensure, be sure to complete a Certification Request Form available onsite in the Conference Office. A Continuing Education Certificate will be mailed to you after the conference.

• Only Optometrists and Opticians licensed in Florida must provide their license # when registering for International Vision Expo continuing education courses.

• To request a TQ/CEE Exam(s), please complete the TQ/CEE Exam Request Form available onsite in the Conference Office and be sure to return it to the Conference Office before departing. If you do not complete a form onsite, you will NOT receive the exams. After the conference, you will receive the test questions by mail from the State University of New York (SUNY), which administers these exams. SUNY will directly charge you $25 for grading each exam.

• All Optometrists are required to provide their ARBO/OE Tracker # for COPE when registering for International Vision Expo continuing education courses.

Please refer to the Web site for the current CE approvals at www.visionexpoeast.com/ce under the Continuing Education tab. Remember, you always have the opportunity to change a course selection after you have registered by calling Client Services at 1.800.811.7151.

$225

$150 Not for Credit

See Visionomics course descriptions on page 7.

Record

The 2010 International Vision Expo East courses have been submitted to ABO, NCLE, JCAHPO, COPE, AOA Paraoptometric Section, NY State Board for Ophthalmic Dispensing, and all State Boards of Opticianry for consideration of Continuing Education Credit approval. Most State Boards of Optometry now accept COPE approved courses. For specific State Board of Optometry license rules and regulations pertaining to the COPE acceptance, International Vision Expo recommends contacting your State Board directly. COPE approved courses are accredited in Canada.

Limited Seating J, C

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

N, NYS/CL, J, P

Risk-Free 60-Day Trial * $ 8,000 Profit Potential

An Offer As Unbeatable As The iZon® Lens System Z-View® Aberrometer 60 Day Trial† iZon High Resolution Spectacle Lenses

8 Pairs of Complimentary Lenses Special Lens Pricing

Call for details about adding more profit to your practice with the iZon Lens System: 1.877.FOR.iZON (1.877.367.4966) *Profits will vary by practice. †Invest $1,000 for the 60 Day Trial. $750 will be applied to your final Z-View purchase. The iZon logo, “WOW,” and “get the WOW” are trademarks of Ophthonix, Inc. iZon and Z-View are registered trademarks of Ophthonix, Inc. © 2009. Patents pending.

09-OPH-681 VEE color adMECH.indd 1

12/2/09 10:46 AM

L ear ning Outco me s Ophth almi c P ro fessi on als — Op t i cia ns /Par as/ s taff Program is subject to change

thursday, march 18 1102 Ro o m 02 Two Hours 1:00 PM–3:00 PM

25 Top Tips for Success from the Front Office Charlene Taylor, CPO; Julie Clemens, CPO • Discuss all aspects of appointment making • Cover recall scenarios and notification systems • Instruct the audience on different forms of fee collection at time of service • List the different forms necessary to be in compliance with current regulatory guidelines • Identify when and to whom records release is legally appropriate • Identify collecting copays and deductibles

1103 Ro o m 03 Two Hours 1:00 PM–3:00 PM

Controversies in Contact Lenses Moderator: Michael Ward, MMSc, FAAO Panelists: Pat Caroline; Milton Hom, OD • Explain two methods of managing GPC • Identity PMD vs. KC by cylinder axis and topo • List two attributes each of peroxide and MPS • List two types of in-office hydrogel lens diagnostic lens maintenance • Explain plasma surfacing of GP lenses • Explain “feather touch” vs. apical clearance

110 4 Ro om 0 4 1:00 PM–3:00 PM Two Hours

Low Cost, High Return Marketing and Merchandising

frame buyers program

Joy Gibb, ABOC • Define avenues for securing displays at little to no cost • List ways to merchandise within the office • Create displays that increase attention to specific products • Define what marketing is • List ways to effectively market your business • Create an event plan to stimulate business and name recognition

1110 $199/$219 Ro o m 10 10:00 AM–1:00 PM and continues 2:00 PM—5:00 PM Six Hours

Optical Boot Camp® Level 1 — Immersion Training for New Dispensers Vincent Young, MD; Cindy Elkin • Identify and explain each component of the eye • Differentiate between common ocular pathologies • Describe the basic theory of light and refraction and how it relates to the eye and vision • List the basic ophthalmic lens designs and the specific vision conditions they may be used to improve

• Define the characteristics of spherical and cylindrical lenses and how they are made • Explain what a Pupilary Distance is, demonstrate how to measure it and list why it is important to be precise with the PD measurement • Describe the different lens materials and how they relate to a well designed pair of glasses • Identify the needs and concerns of their patients through effective communication, information gathering and questioning skills • Utilize feature and benefit scripting to communicate solutions to their patients • Create scripts for managing patient objections to price, multiple pairs and other common purchasing roadblocks Not for Credit

1114 Room 14 1:00 PM–3:00 PM Two Hours

Advanced PAL Technology Update Laurie Pierce, LDO, ABOM, NCLC • Demonstrate a knowledge of the difference between process of manufacture (freeform) and design • List design criteria, such as placement of distortion, ratio of distortion, position of gaze and management of optical aberrations • Compare/contrast PAL design plots to understand design philosophies • Compare/contrast front surface, dual surface and back surface PAL designs • List 10 types of freeform technologies on the market today • Identify Position of Wear items such as Vetex, Panto, Wrap • Demonstrate knowledge of the optical changes with Vertex, Panto and Wrap adjustment • Identify how to take Position of Wear measurements • List various uses for Personalized Freeform PALs • Match occupations/lifestyles with Personalized Freeform PAL solutions

12 0 2 Room 0 2 3:15 PM–4:15 PM One Hour

New Photochromic Technologies Jenean Carlton, ABOC, NCLC • Describe In-Mass and Imbibing fabrication techniques • Define photochromic (organic and inorganic) dyes and how they are applied • Express how consumers benefit from today’s modern day photochromic lenses • Explain the differences between the various dye compounds • List the categories of photochromic lenses • Answer questions pertaining to the science behind modern day photochromic lenses

1203 Roo m 0 3 3:15 PM–4:15 PM One Hour

Delivering a Nordstrom’s Experience in an Optical Setting Joy Gibb, ABOC • Be able to define service behaviors that can improve your practices • Offer improved service to your patients/customers • Communicate with confidence and clarity • Create an action plan to enhance the patient experience • Improve the practice’s reputation within the community • Use the behaviors discussed to improve sales and word of mouth referrals

120 4 Roo m 0 4 3:15 PM–4:15 PM One Hour

Using Electronic E-TECHNOLOGY Eyewear Selection & Information Systems for Practice Enhancement Richard McCoy • Be familiar with various digital image systems and how they can benefit an ophthalmic practice • Be knowledgeable about quality frame selection, state-of-the-art PD and vertical placement measurements and lens/option simulations

1214 Roo m 14 3:15 PM–4:15 PM One Hour

Communicating Value Differences in Frames

frame buyers program

Laurie Pierce, LDO, ABOM, NCLC • Identify various materials used in today’s frames • Differentiate between metals (gold plate/gold filled, titanium/beta titanium, cellulose acetate, etc.) • Identify various methods of manufacturing: highvolume, handmade, machine tooling/human element • List fashion trends today with current clothing and eyewear designs included • Match fashion trends with construction/technologies • Communicate FAB (Features and Benefits) for specific technology/design trends • Identify and differentiate between “wants” and “needs” in regard to a consumer purchase • Match frame benefits with wants and needs and explain these benefits to the client

1302 Roo m 0 2 4:30 PM–5:30 PM One Hour

Advanced Contrast Sensitivity and Visual Perception Pete Hanlin • Define the role of contrast sensitivity on visual perception • Understand the impact of ophthalmic lenses on contrast perception • Identify the symptoms of decreased contrast perception

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

L ear ning Outco me s

Lear ning Outco me s

Ophth almi c P ro fessi on als — Op t i cia ns /Par as/ s taff Program is subject to change

Ophth alm ic P rof essio n als — Op t ic ian s/ Pa r as/s ta f f Program is subject to change

1303 Ro o m 03 4:30 PM–5:30 PM One Hour

210 3 Room 0 3 8:30 AM–11:30 AM Three Hours

I Just Did Something Stupid...Now How Do I Fix It?

Frame Inventory: Managing Your Profit Center

Karlen McLean, ABOC, NCLC, LDO • By honing mistake-fixing skills, ECPs can learn how to serve customers and their communities better, while making a profit • Mistakes can happen on three levels: with staff, with patients and with vendors. Addressing all three in a step-by-step approach, yet spontaneously, comes with knowledge and practice • Setting policies while giving employees decisionmaking prowess frees management and empowers employees, building trust and solid working relationships • Presented in a “here’s what I did wrong” and “here’s what I did right” format by panelists who’ve learned how to handle both large and small mistakes, attendees can document their own to-do’s and don’ts

130 4 Ro om 0 4 4:30 PM–5:30 PM One Hour

Reducing Redos & Remakes Laurie Pierce, LDO, ABOM, NCLC • Identify “hidden” optical problems like vertex compensation or slab off prism in prescriptions • Investigate the differences between a complaint, which is adaptive from one which is optically induced • Discuss example “case studies” and see if the solution can be found outside the doctor’s room • Go through an “optical checklist” before deciding if the complaint is adaptive or optically based • Review troubleshooting adjustment techniques to alleviate optical aberrations

1314 Ro o m 14 4:30 PM–5:30 PM One Hour

Be a Light Manager Richard McCoy • Gain an understanding of lens materials, how light is affected by them, and the options to increase light transmission, decrease reflection and introduce filtration as needed • Become familiar with matching lens combinations and options to the patient’s lifestyle

friday, march 19 2102 Ro o m 02 8:30 AM–9:30 AM One Hour

frame buyers program

Mary Schmidt • Understand how much inventory to stock, how to determine product mix and how to put together an effective re-ordering plan for your practice • Have the ability to put together a personal action plan for inventory management • Staff will understand the financial impact of the dispensary on the practice profits and how to improve your bottom line

210 8 Room 0 8 8:30 AM–9:30 AM One Hour

Techniques for Troubleshooting Contemporary Lenses Pete Hanlin • Adopt a process to evaluate PAL non-adapts that follows a routine (check of order acc., Rx acc., fit acc., adjustment acc., PAL type appropriateness) • Understand the symptoms/resolution steps associated with improper Rx, improper fitment, etc. • Demonstration of proper fitting technique and procedures

210 9 Room 0 9 8:30 AM–9:30 AM One Hour

Understanding and Dispensing Strong Lenses Edward DeGennaro, MEd, ABOM • List the aberrations associated with strong lenses • Describe each lens aberration and explain its implication on the patient • Describe how to manage each aberration and mechanical factor presented in this seminar

2 2 0 2 Room 0 2 9:45 AM–11:45 AM Two Hours

Social Networking 101 — What the Tweet Is Facebook?

E-TECHNOLOGY

Angela Pendergrass • Understand the basics of Facebook and Twitter • Familiarize user with new applications so they can eventually use them for personal and professional outreach

Pre-Appointing Strategies & Benefits

2 2 0 8 Room 0 8 9:45 AM–11:45 AM Two Hours

Sharon Carter • Efficiently manage your patient base • Avoid downtime by taking the initiative • Increase income by keeping patient flow consistent

The Great Debate: Is It Time to Sell Eyewear on the Internet?

E-TECHNOLOGY

Moderator: Edward DeGennaro, MEd, ABOM Panelists: Dhavid Cooper; Steve Kodey; Lisa Wilson

• Explain the objectives of Internet retailing, including some of the pros and cons of this technology as seen from independent eyecare professionals • Provide examples of Internet retailing sites and explain what they offer and how they offer it • Examine FramesDirect and how they retail eyewear • Examine the efforts that Essilor is making toward getting eyecare professionals into Internet retailing • Highlight the Internet retailing site of one eyecare professional who is currently selling eyewear on the Internet • Describe the technology of Internet retailing, including how measurements are currently taken and how they might be taken in the future • Discuss how Internet retailing may help and possibly hurt the independent eyecare professional • Discuss what the future of Internet eyewear retailing will be and how long it will take to get there • Discuss what the total Internet eyewear retailing potential might be in 10 years • Discuss the implications if ECPs decide not to get into Internet eyewear retailing

2209 Roo m 0 9 9:45 AM–11:45 AM Two Hours

My Top Five Tips for Increasing Multiple Pair Sales Joy Gibb, ABOC • Gain an understanding as to why you should want to increase multiple pair sales • Learn how to assess the needs of your patients and make appropriate suggestions • Learn to utilize demonstrators and educational materials in educating the patients • Be able to suggest a wide range of multiple pair needs and uses to patients • Gain ideas for how to merchandise eyewear throughout a practice to generate awareness for multiple pairs • Learn how to explain the benefits of a multiple pair and overcome objections

2302 Roo m 0 2 2:45 PM–3:45 PM One Hour

Using Wavefront Technology to Improve Your Patient’s Vision Edward DeGennaro, MEd, ABOM • Illustrate and explain what a wavefront is • Describe how lower order aberrations differ from higher order aberrations • How wavefront technology is used clinically to assess vision • How wavefront spectacle lenses raise the correction of vision to a new level

2303 Roo m 0 3 2:45 PM–3:45 PM One Hour

• Create a sales plan for each classification of business • Describe the difference between a top down or bottom up sales plan • Define the term “inventory turn” • List three ways to create an inviting and exciting retail experience

2308 Roo m 0 8 2:45 PM–5:45 PM Three Hours

Advanced Contact Lens Fitting and Management Pat Caroline; Michael Ward, MMSc, FAAO • Diagram how GP lenses can correct irregular astigmatism • Explain why diameter is more important than base curve in soft lens fitting • List three potential complications associated with scleral lens wear

2309 Roo m 0 9 2:45 PM–3:45 PM One Hour

Creating Memorable First & Last Impressions Sharon Carter • Learn the importance of first/last impressions on practice growth • Learn how the front office is an integral part of a team effort to provide the best eyecare for patients

2402 Roo m 0 2 4:00 PM–6:00 PM Two Hours

Insurance Verification and Filing Sharon Carter • Identify which positions contribute to the insurance filing process • Recognize what is required of each position • Recognize and understand filing requirements such as authorization, documentation, proper billing and timely filing for medical and vision claims

2403 Roo m 0 3 Two Hours 4:00 PM–6:00 PM

The Truth About Optical Myths, Half Truths and Falsehoods Edward DeGennaro, MEd, ABOM • Describe how to focus the eyepiece of a lensometer correctly • Explain why you must turn a bifocal lens around when reading its add power • Illustrate why you can’t measure the effective diameter of an eyewire with a ruler • Analyze the anti-reflective formula to illustrate how it relates to lens materials and reflectance • Explain why you don’t get the same power reading for a lens from each side • Discuss and illustrate what you are actually trying to measure when taking a PD

Priceless Vision: It’s a Trust Thing Paul Berman, OD, FAAO; Richard McCoy • Understand why you need to protect your patients’ eyes • Know the prevalence of various types of eye injuries • Know how to educate your staff about eye protection • Know how to present eye safety to your patients • Understand Computer Vision Syndrome and how to treat it • Get the tools you need to institute an Eye Safety Program in your office

Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Choose 8 hours of courses to receive Financial Effective Buying Maximize Potential Select Manage Monitor Promote yourBenchmark Frame Buyer’s Certificate Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Financial Effective Buying Potential Thursday,Business March 18 Friday, March 19 Saturday,Maximize March 20 Sunday, March 21 Select Manage Monitor Promote1:00Benchmark Frame Effective pm – 3:00 pm 8:30 Inventory am – 11:30 am Business 8:30 amFinancial – 9:30 am 8:30 amBuying – 10:30 am >> Low Cost, High >> Frame Inventory: >> Frame Selection >> Benchmarking Your Maximize Potential Select ManageReturn Monitor PromoteManaging Benchmark Frame Inventory Business Marketing and Workshop Optical Dispensary Your Merchandising Profit Center Course 3106 Course 4114 Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Frame Course 1104 Course 2103 Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote 8:30 am – 11:30 am 3:15 pm – 4:15 pm 2:45 pm – 3:45 pm >> How to Create and >> Communicating >> Retail 101Buying Maximize Value Effective Benchmark Frame Inventory Business Financial Potential Select Implement Successful Differences in Frames Course 2303 Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Frame Buying Course 1214

Frame Buyers Certificate

Strategies: For Beginners Course 3108

Retail 101

frame buyers Corinne McCormack program • Create and define their classifications of business • Describe what a sales plan includes and list steps to implement

24 0 9 Ro om 09 4:00 PM–6:00 PM Two Hours

• Learn that the patient’s experience begins before they enter the office and is ongoing, resulting in a first impression and a lasting impression

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E co-sponsored by Eyecare Business

5:00 pm – 6:00 pm >> Why Do They Buy? Course 3403

L ear ning Outco me s Ophth almi c P ro fessi on als — Op t i cia ns /Par as/ s taff Program is subject to change

2414 Ro o m 14 4:00 PM–6:00 PM Two Hours FR E E SPECIAL SYMPOSIUM

Women Ask for Direction — Leadership Management for Women Pam Boyd • Better understand the role of leadership vs. the role of boss • Feel more confident in your communication, learn to say no without guilt and learn why people are not “hearing” you • Learn how to use praise and recognition without the backlash • Have a model for successful coaching • Learn to avoid the pitfall of tolerating poor performance • Learn productive and insightful interview techniques, on-boarding practices, and techniques for correcting and confronting problem associates Not for Credit

saturday, march 20 3102 Ro o m 02 8:30 AM–9:30 AM One Hour

How to Present and Sell Today’s Digital and Free-Form Lenses Edward DeGennaro, MEd, ABOM • List the features of free-form lenses • Categorize progressive lenses • Explain two systems for presenting and selling freeform lenses

3103 Ro o m 03 8:30 AM–9:30 AM One Hour

Staff Responsibility in Coding & Billing Sharon Carter • Learn what goes into choosing the appropriate code • History taking is your staff’s responsibility; learn how to document a history that will make you bulletproof in an audit • Learn what is not your responsibility and understand the liability of over-stepping your responsibility

310 4 Ro om 0 4 8:30 AM–9:30 AM One Hour

Are Your Patients More Up to Date Than You?

E-TECHNOLOGY

Phernell Walker, ABOM, NCLEC • Understand the impact of social networking and its effect on patient expectations of optical products and technology • Understand the way the tech savvy patient thinks, makes buying decisions and remains informed on new optical technology • Know the tools for competing in a high tech environment

The one-two punch you’re going to love.

310 6 $75 Room 06 8:30 AM–9:30 AM One Hour

3203 Roo m 0 3 9:45 AM–11:45 AM Two Hours

Frame Selection Workshop

Comprehensive Keratoconus Management

frame buyers program

Joy Gibb, ABOC • List two rules for creating facial balance • Identify a patient’s predominant facial shape • Select appropriate eyewear based on facial balance rules • List at least three fitting challenges and how to correctly manage them with appropriate frame selection Limited Seating

310 8 Room 0 8 8:30 AM–11:30 AM Three Hours

How to Create & frame buyers Implement Successful program Frame Buying Strategies: For Beginners Jenean Carlton, BA, ABOC, NCLC • Determine the appropriate inventory levels for your business • Select and utilize a software program specializing in inventory control • Improve the cash flow of the business by avoiding impulse purchasing • Select vendors who will add value to the business • Learn how to create a vendor contract • Have an understanding of profit and loss reports • Select an inventory manager for your practice • Understand how a Just-in-Time inventory program is achieved • Minimize inventory shrinkage levels in the practice • Explain the differences between high- and low-quality optical frames • Have an understanding of the costs involved in fabricating an optical frame • Explain the various machinery needed to fabricate an optical frame • Discuss the various materials used in frame production today and highlight the pros and cons of each material

3 2 0 2 Room 0 2 9:45 AM–11:45 AM Two Hours

What’s New in Clinical Trials and Ophthalmic Technology

allied health

Vincent Young, MD; Michael Ward, MMSc, FAAO • Explain the rationale behind the use of collagen cross linking for keratoconus • List two practical limitations of retinal implants • List two applications of “red-reflex” monitoring

Pat Caroline • Understand the complex diagnosis related to keratoconus • Understand the new research related to the etiology of the condition • Understand the new instrumentation available to aid in our understanding of keratoconus and its progression patterns • Understand the many new contact lens designs for the condition • Understand the advances in fitting techniques for these new lens designs • Understand the many other ecstatic conditions that can affect the eye and how each is best managed with contact lenses

320 4 Roo m 0 4 9:45 AM–11:45 AM Two Hours

The One-Minute Optician: Rapid Fire Tips for Opticial Dispensing Anthony Record • To become more familiar with optical products, companies, tools, consumer products, office procedures, best dispensing practices, etc.

3206 $150 9:45 AM–11:45 AM

Roo m 06 Two Hours

BOOT CAMP Workshop Frame Adjusting and Repair Alex Yoho, ABOM • Describe two physical forces that affect the fit of eyewear • Describe a common method of adjusting nose pads for pediatric patients • Describe a method for converting temples to cable types • Explain what nose pad adjustments are used to raise or lower a frame • List at least three steps in universal frame alignment • Describe pantoscopic tilt • Explain how frames with skull temples are adjusted to prevent slippage This workshop is also offered Sunday, March 21, 10:45 AM–12:45 PM, course 4206. Not for Credit, Limited Seating

3008 $50, includes lunch Roo m 08 12:00 PM–1:00 PM One Hour

Lunch with the Experts Roundtable See page 27 for table topics and speakers. • Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment Not for Credit

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

The Topcon 3D OCT-2000 delivers the powerful knockout combination of a Spectral Domain OCT and a high resolution 12.3 megapixel non-mydriatic fundus camera. To learn more about all the exciting features that make the 3D OCT-2000 a true champion, contact Topcon today.

Topcon Medical Systems, Inc. t 800.223.1130 www.topconmedical.com/3doct

L ear ning Outco me s Ophth almi c P ro fessi on als — Op t i cia ns /Par as/ s taff Program is subject to change

3302 Ro o m 02 2:45 PM–4:45 PM Two Hours

Grand Rounds in Ophthalmic Technology Pat Caroline; Michael Ward, MMSc, FAAO • Explain the benefits and limitations of punctual occlusion • Explain the differences in axial vs. tangential topography interpretations • Describe how a tight graft suture will induce astigmatism at what relative axis • List three ways to evaluate tear quality • What effect does serum glucose have on ocular refraction? • Name two systemic medications that may impact the ciliary muscle

3303 Ro o m 03 2:45 PM–4:45 PM Two Hours

Emerging Spectacle Lens Technologies and Materials Edward DeGennaro, MEd, ABOM • Explain what free-form technology is • Explain the current categories of free-form lenses • List the currently available free-form lenses • Discuss and illustrate the concept and usage of wavefront technology in spectacle lenses • Explain how wavefront technology is used in the Ophthonix iZon Wavefront-Guided lens and Essilor’s Physio lenses • Discuss the latest features and benefits of ballistic level NXT lens material • Discuss the latest features and benefits of Trivex lens material • Discuss the latest features and benefits of 1.74 lens material and list its providers

330 4 Ro om 0 4 Two Hours 2:45 PM–4:45 PM

E-Tools for Managing Frame Inventory

E-TECHNOLOGY

Phernell Walker, ABOM, NCLEC • Describe how to E-tools can help manage optical inventory • Calculate optical frame inventory • Describe how to increase the dispensary’s cash flow through proper frame inventory ordering methods • Calculate inventory under-stock (frames, contact lenses and ophthalmic lenses) • Describe a DC or Distribution Center • Describe FIFO vs. LIFO average cost methods and COS or Cost of Goods

3306 $150 1:45 PM–3:45 PM

Ro o m 0 6 Two Hours

BOOT CAMP Workshop How to Take Accurate Spectacle Measurements Alex Yoho, ABOM • Describe two methods to take an accurate PD • Describe the Box measurement system

• Describe a method for calculating the decentration needed for each lens • Explain the effects of decentration on lenses to a patient • List at least three measurements needed to properly fabricate a lens • Describe the relationship between pantoscopic tilt and MRP • Explain how a frames difference is used to calculate seg drop This workshop is also offered Sunday, March 21, 8:30 AM–10:30 AM, course 4106. Not for Credit, Limited Seating

3 3 0 8 Room 0 8 2:45 PM–4:45 PM Two Hours

Awareness and Prevention of Ophthalmic Medical Errors Anthony Record • Be familiar with the whole concept of errors, their prevention and the role you play in identifying them • Learn the definition of a medical error, as well as the IOM’s (Institute of Medicine) conclusion as to the primary and secondary causes of such errors • Identify specific optical, opticianry and optometric errors that contribute to errors, and devise ways to limit their occurrence • Suggest ways to prevent medical errors for patients and healthcare workers

34 0 2 Room 0 2 5:00 PM–6:00 PM One Hour

Sunwear: The Other First Pair Joy Gibb, ABOC • Create dialogue to assess the sunwear fashion/ function/performance needs of each patient • Select sunglass lens and frame products that match the needs of your current and potential consumer • List two ways to introduce the concept of sunwear to a patient • List the features and benefits of sunglass lenses and frames as they apply to a specific task or activity • Describe how to implement business strategies to market and merchandise sunglasses • Create at least two marketing events to increase current patient and community awareness of the importance of sunwear

34 0 3 Room 0 3 5:00 PM–6:00 PM One Hour

Why Do They Buy?

frame buyers Steph DeLong program • Understand and know how to act on what’s different now from a few years ago that makes presenting and selling product both different and more challenging • Come away with specific strategies that will help you sell smarter, including phrases that work (and ones that don’t) • Look at customers/patients in a fresh light; how they differ in terms of demographics and psychographics

340 4 Roo m 0 4 5:00 PM–6:00 PM One Hour

Ophthalmic Body Armor Richard McCoy • Understand the physical and protective properties of Glass Plastic Polycarbonate and trivex • Recommend the best lens material to serve a patient’s lifestyle • Understand liability and duty to warn with respect to lens materials

3406 $150 4:00 PM–6:00 PM

Roo m 06 Two Hours

BOOT CAMP Workshop Basic Lensometry Alex Yoho, ABOM • Describe the principle on which a lensometer works • List three measurements made on a lensometer • Explain which part of the prescription the axis refers to • Describe an optical cross • List at least three stipulations of the ANSI Z80 standard • Explain the optical center of a lens • Describe the shape of a prism • List the steps used to spot the PD on a pair of spectacles • Explain a disadvantage of using an automatic lensometer This workshop is also offered Sunday, March 21, 1:45 PM–3:45 PM, course 4306. Not for Credit, Limited Seating

3408 Roo m 0 8 5:00 PM–6:00 PM One Hour

The Prescribing and Selling System for Anti-Reflective Technology Michael Della Pesca • Communicate the value of Anti-Reflective technology in benefit statements • Develop an in-office system to increase patients’ compliance with Anti-Reflective Prescriptions • Calculate the economics of prescribing and selling Anti-Reflective lenses

8:45 pm Comfortably terrified. Contact lenses shouldn’t compete for your patient’s attention—especially during evening activities. And with ACUVUE® OASYS™ Brand Contact Lenses with HYDRACLEAR® Plus, they won’t. Consider this: • Discomfort is the main reason 80% of wearers discontinue their contact lenses before age 50* • Nearly 80% of patients rate ACUVUE® OASYS™ Brand excellent or very good in “comfort at the end of the day”† • Traditional hydrogel lenses make patients 50% more likely to discontinue than newer technologies such as ACUVUE® OASYS™ ‡ • Numbers that tell the story: more than 9 out of 10 patients stay in ACUVUE® OASYS™*

Ask your patients when their contacts become uncomfortable, and fit them with a lens that starts and stays comfortable until the end of the day—ACUVUE® OASYS™.

Lenses also available for ASTIGMATISM!

sunday, march 21 4106 $150 8:30 AM–10:30 AM

Roo m 06 Two Hours

LIFE HAPPENS BEYOND THE CHAIR.™

BOOT CAMP Workshop How to Take Accurate Spectacle Measurements Raymond Dennis, MA See page 38, course 3306, for details. This workshop is also offered Saturday, March 20, 1:45 PM–3:45 PM. Not for Credit, Limited Seating

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

ACUVUE® Brand Contact Lenses are indicated for vision correction. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have an eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available from VISTAKON®, Division of Johnson & Johnson Vision Care, Inc., by calling 1-800-843-2020 or by visiting jnjvisioncare.com. *HPR data, 2008. † ACUVUE® OASYS™ Brand Contact Lenses Fitting Study Consumer Evaluations. Rothstein-Tauber Inc. Market Research and Brand Strategy. ‡ Data on file, Johnson & Johnson Vision Care, Inc. ACUVUE®, ACUVUE® OASYS™, HYDRACLEAR®, LIFE HAPPENS BEYOND THE CHAIR™, and VISTAKON® are trademarks of Johnson & Johnson Vision Care, Inc. ©Johnson & Johnson Vision Care, Inc. 2009.

L ear ning Outco me s Ophth almi c P ro fessi on als — Op t i cia ns /Par as/ s taff Program is subject to change

4107 Ro o m 07 8:30 AM–10:30 AM Two Hours

Basics of Soft Contact Lens Fitting and Problem Solving William Winegar • Become familiar with all soft lens materials and designs • Learn fitting methodologies for soft lens designs including toric and multifocal lenses • Be familiar with follow-up care and problem solving

4110 $139/$159 8:30 AM–12:30 PM

Ro o m 10 Four Hours

Optical Boot Camp® Level 2 — Top Gun Edward DeGennaro, MEd, ABOM; Vincent Young, MD • Name each of the six ocular muscles and their functions • Explain the benefits of implementing a needsassessment tool or lifestyle questionnaire • List common patient complaints and how to avoid them • Describe proper fitting and measurement techniques to reduce patient complaints • List how lens remakes negatively affect an optical business • Describe the term “standard adjustment” • Demonstrate how to properly adjust moveable nosepads with nose pad pliers • Show how to raise and lower optical centers via adjustments

4112 Ro o m 12 8:30 AM–10:30 AM Two Hours

8 Most Common Reasons Patients Become Upset and What to Do Anthony Record • Learn the difference between “patient” and “customer” and “difficult” and “upset” • Learn techniques to help with both • Understand reasons why it is important for the practice and the individual to take the calming of upset customers seriously • Learn the eight most common reasons why customers become upset, and what we can do about them • Learn about the seven things upset customers absolutely want, and four specific techniques for giving it to them • Learn 10 specific techniques for dealing with upset people over the phone, and event assessments after it’s all over

4114 Ro o m 14 8:30 AM–10:30 AM Two Hours

Benchmarking Your Optical Dispensary

frame buyers program

Bob Main, ABOM, FNAO • Understand what benchmarking is, how to do it and the importance of doing it • Know where to go to get good benchmarking information

• Properly gather the information necessary to use for benchmarking • Know what can be benchmarked for your business/ practice, and determine which benchmarking data is important to you • Take the benchmarking information and compare it to your business/practice • Develop a plan of action based on the information from benchmarking

4206 $150 10:45 AM–12:45 PM

Room 06 Two Hours

BOOT CAMP Workshop Frame Adjusting and Repair Raymond Dennis, MA See page 36, course 3206, for details. This workshop is also offered Saturday, March 20, 9:45 AM–11:45 AM. Not for Credit, Limited Seating

4 2 07 Roo m 07 10:45 AM–11:45 AM One Hour

Contemporary Options for Presybopic CL Correction William Winegar • Learn the fitting of multifocal contact lenses • Translating, Concentric and Aspheric designs will be reviewed and fitting objectives taught • Problem solving for the multifocal lenses

4 212 Room 12 10:45 AM–11:45 AM One Hour

Inside the Operating Room

allied health

Vincent Young, MD • Important pre-operative discussion, patient expectations • Pre-operative preparations • Operating room setup • Surgical instrumentation, equipment • Surgical procedure • Post-operative considerations

4 214 10:45 AM–11:45 am

Growing Your Practice Using Social Media Sites Like Facebook

room 14 one hour E-TECHNOLOGY

Bob Main, ABOM, FNAO • Know the differences in social media sites and which ones can help your practice vs. hurt • Learn how to create a space/page on a social media site that will enhance your practice image • Better understand how to market your practice using social media and how to measure results

4306 $150 1:45 PM–3:45 PM

Roo m 06 Two Hours

Technology. Leadership. Commitment.

BOOT CAMP Workshop Basic Lensometry Raymond Dennis, MA See page 38, course 3406, for details. This workshop is also offered Saturday, March 20, 4:00 PM–6:00 PM. Not for Credit, Limited Seating

COMMITMENT TLC’s commitment to co-management remains the cornerstone of our business.

4307 Roo m 07 1:45 PM–3:45 PM Two Hours

Headache, Diplopia and Other Unexplained Vision Loss Michael Ward, MMSc, FAAO; Vincent Young, MD • List two types of primary headaches • List two causes of secondary headaches • List two media associated types of vision loss • Name three cranial nerve palsies that may cause dipoplia • Name one type of vision loss that is a true ocular emergency • Outline four major landmarks of the visual pathways

4310 $225 12:45 PM–3:45 PM

Room 10 Three Hours

Sales Benchmarks and Strategies for Premiere Dispensers Workshop Mary Schmidt • Understand how to evaluate the economic forces within your practice and how they relate to national averages • Put together a strategy to improve the economic performance within your practice Limited Seating

212° Eyewear Dispensing

TLC was founded on the philosophy of co-management. Our commitment to optometry is over 15 years strong!

Anthony Record • Know the difference between “ordinary” and “extraordinary” opticianry • Learn dozens of specific practices to practice extraordinary, 212o dispensing • Be made aware of what 212o dispensing is NOT

Discover why Tiger Woods’ eye doctor, along with thousands of others, recommend their patients to TLC Laser Eye Centers for LASIK.

4312 Roo m 12 1:45 PM–3:45 PM Two Hours

4314 Roo m 14 1:45 PM–3:45 PM Two Hours

Essentials of RGP Lens Fitting & Design William Winegar • Learn about RGP materials and designs • Teach fitting techniques for all types of RGP lenses • Instruct the optics and fluorescein patterns of RGP lenses • Discuss problem solving and follow-up care related to RGP lenses • Review indications and contra-indications of RGP fitting • Discuss specialty RGP fitting, i.e., keratoconus, PMD and lasik induced ectascia

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

Call today to be part of the TLC team

888.CALL.TLC

TLC is a Proud Sponsor of Continuing Education Course Tracks Course No. 2114 PRK: What, Where and Why?

Course No. 2407 Advanced Corneal Mapping: Wavescans and Topographies.

Course No. 3314 Post-Operative Care for Laser Vision Correction.

Course No. 3414 Evidence Based LASIK

Friday, March 19 8:30 – 9:30 AM

Friday, March 19 4:00 – 6:00 PM

Saturday, March 20 2:45 – 4:45 PM

Saturday, March 20 5:00 – 6:00 PM

Headquarter Hotel 1

NYC for Less! 2

See

Marriott Marquis 1535 Broadway «Single/Double: $249

Crowne Plaza Manhattan Times Square 1605 Broadway «Single/Double: $229 Doubletree Guest Suites Times Square 1568 Broadway Single/Double: $289 (King Bed), $319 (2 Beds)

Javits Convention Center (800) 388 8106 US Toll-free PDF (312) 527 7300 Local

(312) 329 9513 Fax

PDF

Official Hotels & Rates Map MAP

of www.visionexpoeast.com for full details.

discounted travel

Doubletree Metropolitan 569 Lexington Ave Single/Double: $189 (King Bed), $209 (2 Beds)

Airfare Discounts SAVE 5% when you fly with American Airlines. • Book your flight on the International Vision Expo travel Web site or call 800.388.8106

Hampton Inn Chelsea 108 W 24th St «Single: $159, Double: $169

• Book directly on www.aa.com using code 7630AD • Call American Airlines at 800.433.1790 using code 7630AD SAVE 5% when you fly with JetBlue. • Book directly on www.jetblue.com using code vision2010 Car Discount Receive a discount when you book a car with Avis. • Book your car on the International Vision Expo travel Web site or call 800.388.8106 • Book directly on www.avis.com using code B136001 • Call Avis at 800.331.1600 using code B136001

16 Sheraton Manhattan 790 7th Ave

Airports: Complimentary shuttles will «Single/Double: $229 be available on Sunday, March 21, from17 Sheraton New york & Towers 811 7th Ave at 53rd St 3:00 PM–7:00 PM servicing the Jacob K. «Single/Double: $229 Javits Convention Center to LaGuardia 18 The Time 224 W 49th St International Airport (LGA), John F «Single/Double: $170 Kenney International (JFK) and Newark Liberty International Airport (EWR). 19 W New york 541 Lexington Ave «Single/Double: $269

20 W New york Times Square 1567 Broadway

«Single/Double: $309 «Single/Double: $289

Rates do not include current tax of 14.25% or a $3.50 per night occupancy tax; subject to change.

ENTERTAINMENT AND SHOPPING DISCOUNTS

Complimentary Shuttle Bus (Rate includes an event transportation subsidy)

Experience the best of NYC on a budget. New York is one of the most exciting cities in the world to visit, and we know many of you are planning to come early or stay late to take in as much as possible. Broadway show discounts Vision Expo is pleased to partner with Broadway Inbound to secure discounted tickets to Broadway shows and tours. Tour discounts International Vision Expo partnered with tour companies in New York to provide you with the best shopping experience

possible at an affordable, discounted rate. Find details in the Travel section on www.visionexpoeast.com. • SoHo and Nolita tour — use VISION as your discount code • Garment Center tour — use VISION as your discount code

7 9

23 2

Hilton Garden Inn 35th Street 63 West 35th St Single/Double: $215 (King Bed), $230 (2 Beds)

21 Westin New york Times Square 270 W 43rd St

AFFORDABLE NEW YORK Looking for budget conscious (but tasty) restaurants, recommendations for affordable hotels or entertainment? Vision Expo introduces the Affordable New York program. View our guides online to Dine on a Dime, enjoy a Broadway show or take in some local flavor.

Hampton Inn Times Square North 851 8th Ave Single/Double: $229 (King Bed), $249 (2 Beds)

9 HiltonHotel Garden Inn Times Square 790 8th Ave Train Discount Discounts «Single/Double: $199 (King Bed), $229 (2 Beds) • Book directly on www.amtrak.com The official International Vision Expo East 10 HiltonTravel New york & Towers Avenue of the Americas using code X89Y-966 Desk has 1335 handpicked the most Single/Double: $229 hotels in New York City and convenient • Call Amtrak at 800.872.7245 using negotiated bestSquare rates. In fact, 11 Holiday Inn Express the Madison Garden 1232we’re W 29th St code X89Y-966 «Single: $159, Double: continuing to $169 negotiate! If hotel prices go down, TTG will automatically lower the 12 Holiday Inn Midtown-57th Street 440 W 57th St PARKING AND SHUTTLE costs of$175 your existing reservation. There Single/Double: AVAILABILITY are also custom packages that make it Hotels: Complimentary shuttles are 13 Paramount 235 West 46th St easy Hotel for you to book your hotel, airfare $189 (1 Bed), $209 (2 Beds) available to and from Vision Expo show Single/Double: or car all online, and to make real-time hotels and the convention center. When14 Park changes Central Hotel 7th Ave as870 necessary. you book your accommodations online Single/Double: $179 (1 Bed), $199 (2 Beds) through TTG, remember that hotels To take advantage of this service, please Lexington Hotel 511 Lexington Ave marked as Event Hotels offer shuttle 15 Radisson go to the “Travel” section at Single/Double: $159 service. www.visionexpoeast.com

HOTEL FLIGHT CAR

Marriott Marquis 1535 Broadway «Single/Double: $249

Crowne Plaza Manhattan Times Square 1605 Broadway «Single/Double: $229

Doubletree Guest Suites Times Square 1568 Broadway Single/Double: $289 (King Bed), $319 (2 Beds)

Doubletree Metropolitan 569 Lexington Ave Single/Double: $189 (King Bed), $209 (2 Beds)

Hampton Inn Chelsea 108 W 24th St «Single: $159, Double: $169

Hampton Inn Madison Square Garden 116 W 31st St «Single: $159, Double: $169

Hampton Inn Times Square North 851 8th Ave Single/Double: $229 (King Bed), $249 (2 Beds)

Hilton Garden Inn 35th Street 63 West 35th St Single/Double: $215 (King Bed), $230 (2 Beds)

Hilton Garden Inn Times Square 790 8th Ave «Single/Double: $199 (King Bed), $229 (2 Beds)

16 3

8 6

PDF

Headquarter Hotel

Inn Madison Square Garden 116 W 31st St preview,Hampton visit the Travel section «but Single: $159, Double: $169

New York, NY

TRAVEL DESK

NEWLy REDuCED RATES!

YORK

OFFICIAL HOTELS & RATES

Vision Expo offers many travel ease programs to make attending easy and economical. We’re constantly adding programs and discounts to help offset your travel costs — here’s a

NEW

10 Hilton New york & Towers 1335 Avenue of the Americas

Single/Double: $229 5

11 Holiday Inn Express Madison Square Garden 1232 W 29th St

«Single: $159, Double: $169

Map used to indicate approximate locations only.

Contact Us TRAVEL DISCOuNTS The International Vision Expo East 2010 Travel Desk is open from 7:00 AM–6:00 PM CST Monday through Friday to serve you.

Call: 1.800.388.8106 within the U.S., International callers please dial Flight +1.312.527.7300 Discounts are available when you fly with American Airlines. Available on all fares including first class, the 7% discount applies to all domestic and international segments of E-mail: vision@ttgonline.com American Airlines and American Eagle flights.

Fax: +1.312.329.9513 American Airlines: www.aa.com • (800) 433 1790 • OnlineReference Code 7630AD, or use Reference Code A7630AD if booking with your own travel agent.

Mail: Vision Expo East Travel Desk c/o Travel Tech when you fly into New York on JetBlue Airways. This discount must be Receive a 5% discount reserved through the JetBlueSt. website. 110 West Hubbard Jetblue Airways: www.jetblue.com/promo • Promo Code: vision2010 Chicago, IL 60610 USA Car Rental & Rail Discounts have been secured for your trip with Avis and Amtrak. AVIS: www.avis.com • (800) 331 1600 • Discount Code: B136001 Amtrak: www.amtrak.com • (800) 872 7245 • Reference Code X89Y-966

Shopping Bloomingdales Offer — Vision Expo guests who are visiting New York City will receive an 10% savings certificate for shopping at the country’s flagship store at 1000 Third Avenue. On the first floor balcony of Bloomingdale’s 59th Street, the Visitor Center service area can make your shopping trip easier, with both luggage and coat checks, as well as concierge services. Outof-town visitors are entitled to a free gift with a Bloomingdale’s purchase totaling $200 or more. Their services include:

12 Holiday Inn Midtown-57th Street 440 W 57th St

Single/Double: $175 13 Paramount Hotel 235 West 46th St

Single/Double: $189 (1 Bed), $209 (2 Beds) 14 Park Central Hotel 870 7th Ave

Single/Double: $179 (1 Bed), $199 (2 Beds) 15 Radisson Lexington Hotel 511 Lexington Ave

Single/Double: $159 16 Sheraton Manhattan 790 7th Ave

«Single/Double: $229

17 Sheraton New york & Towers 811 7th Ave at 53rd St

«Single/Double: $229

18 The Time 224 W 49th St

Flight includi Americ

19 W New york 541 Lexington Ave

Ameri Refere

«Single/Double: $170 «Single/Double: $269

20 W New york Times Square 1567 Broadway

Receiv reserv Jetblu

21 Westin New york Times Square 270 W 43rd St

Car Re

«Single/Double: $309 «Single/Double: $289

Rates do not include current tax of 14.25% or a $3.50 per night occupancy tax; subject to change.

Amtra

Complimentary Shuttle Bus (Rate includes an event transportation subsidy)

• Personal Shopping Assistance • Translators and Multi-lingual Store Directories • Coat and Package Check • Hotel package delivery with $250 purchase

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

AVIS:

Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management ventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory Control Sales Marketing Build Grow Training Education Business Management Inventory The Vision Council offers custom solutions for your training and education Control Sales Marketing Build Grow Training Education Business Management needs. From business management to inventory control to sales and marketing strategies and tactics, The Vision Council can provide the tools and training to Inventory Control Sales Marketing Build

Grow Your Practice with

The Vision Council get your practice on the right track.

To learn more, visit www.thevisioncouncil.org/ecp or call us at (703) 740-1096.

The Vision Councilâ&#x20AC;&#x2122;s programs help you enhance your career, your practice and your communityâ&#x20AC;&#x2122;s vision health. For more information, visit www.thevisioncouncil.org.

Continuing Education Pricing

On or Before 2/19/10

After 2/19/10

1 hour of education

$90

$95

One of our money-saving Continuing Education Packages is sure to

2 hours of education

$150

$160

fit your needs. To register, simply list the courses you are taking on

3 hours of education

$175

$185

the Registration Form on the back cover. Or go online to register at

4 hours of education

$190

$210

www.visionexpoeast.com — it’s that easy!

5 hours of education

$220

$240

All Continuing Education registrations include the following:

Optical Boot Camp® Level 1 (non-refundable): 1110

$199

$219

Optical Boot Camp® Level 2 (non-refundable): 4110

$139

$159

POA Medical Coding and Billing: 2107 NYSOA Medical Coding: 3113 NYSOA Art of the Deal: 3313

$50 members $100 non-members

Admission to Exhibits ($75 Value) Admission to Conference Attendee Lounge CE Registration Processing Fee ($40 Value) NOTE: Standard Package and/or A la Carte registrations cannot be changed to Total Office Package registrations. All registration fees are non-refundable and non-transferable.

On or Before 2/19/10

After 2/19/10

Package A 6 hours of education

$230

$250

Package B 9 hours of education

$290

$315

Package C 13 hours of education

$390

$410

Package D 18 hours of education

$520

$540

Standard Packages

IMPORTANT: Hours from one registrant CANNOT BE COMBINED with another registrant in order to take advantage of the Standard Packages. This will be strictly monitored. Discount may not be combined with any other offer. Package prices are based on paid course hours selected. A la Carte courses are excluded. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. To accommodate several individuals from the same business, please see Total Office Packages below. Additional hours can be added to any package above for $35 per hour.

TOTAL OFFICE Packages

Total Office Pricing

Package E 25 hours of education $700 – Up to 4 people Package F 35 hours of education $900 – Up to 7 people Package G 45 hours of education $1,105 – Up to 10 people Total Office Packages are designed to accommodate several individuals from the same practice and make it affordable for the doctor to bring his or her staff. When you register, all registrations must be submitted or called in at the same time and the same company name and address (including zip code) must be used. Package prices are based on paid course hours selected. A la Carte courses are excluded. Other discounts do not apply. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. Additional hours can be added to any package above for $35 per hour.

A la Carte

FREE Courses Obama’s Health Care Plan Keynote: 30MS Visionomics Keynote: 24MS Women Ask for Direction: 2414 NYSOA/POA Post-Graduation Choices: 3013 (includes lunch) Medical & Scientific Theater Courses

FREE

Lunch with the Experts Roundtable: 3008

$50 includes lunch

Work shops* Frame Selection: 3106 Boot Camp Frame Adjusting & Repair: 3206 Boot Camp Spectacle Measurements: 3306 Boot Camp Basic Lensometry: 3406 Boot Camp Spectacle Measurements: 4106 Boot Camp Frame Adjusting & Repair: 4206 Boot Camp Basic Lensometry: 4306 Sales Benchmarks: 4310

$75 $150 $150 $150 $150 $150 $150 $225

*$40 CE Registration Processing Fee applies if only registering for Workshops. Advance Registration is required for free courses. Seating is limited.

Continuing Education Cancellation Policy • All cancellation requests must be made by completing the Cancellation Request Form. • $40 CE registration processing fee is non-refundable. • Optical Boot Camp® Level 1 and Optical Boot Camp® Level 2 are nonrefundable. • Exhibit Hall Registration Fees are non-refundable and non-transferable. • Standard Package and/or A la Carte registrations cannot be changed to Total Office Package registrations. All registration fees are non-refundable and non-transferable. • Credit rollovers will not be granted for unused hours. • All cancellation requests will be processed after International Vision Expo East beginning in April in the form of a credit rollover. You will receive notification of your credit rollover within 60 days of processing. Credit rollovers are valid for International Vision Expo East 2011 or West 2010 continuing education only. • Credit rollovers cannot be transferred to another person. • Continuing Education credit is not awarded if a credit rollover is issued. • Credit rollover will expire if not used by Vision Expo East 2011. • No refunds will be given if the credit rollover is not used in full. Cancellation Request forms are available at www.visionexpoeast.com

Send Cancellation Request Forms to: Cancellation — International Vision Expo East c/o Reed Exhibitions, 383 Main Avenue, Norwalk, CT 06851 Attn: Lisa Colson (Or, fax to 1.203.840.9442)

E X PA N D YO U R F I E L D O F V I S I O N I N T E R N AT I O N A L V I S I O N E X P O & C O N F E R E N C E

Proud Endorsers of Vision Expo East!

Powerful Reach to Over 95,000 Optometrists, Ophthalmologists, and Students Worldwide ▶ Superior and Comprehensive News Sources for Eyecare Professionals ▶

D I G I TA L

Esteemed Editorial Advisory Boards Comprised of Industry-Leading Experts ▶ Global Access to International Decision-Makers and Institutions ▶

EDITIONS

Expands reach by circulating to the total office and other members of the eyecare profession. TO SUBSCRIBE VISIT: www.optometrytimes.com/subscribe www.ophthalmologytimes.com/subscribe

For more information about print, e-media, and live event solutions please contact our sales team: Lauri Jorgensen Group Publisher 732-346-3013 ljorgensen@advanstar.com

Leo Avila Associate Publisher 732-346-3067 lavila@advanstar.com

Erin Schlussel Stever National Account Manager 732-346-3078 eschussel@advanstar.com

Lisa Noble Senior Sales Coordinator 732-346-3060 lnoble@advanstar.com

Presort Std U.S. Postage

International Vision Expo East 383 Main Ave., Norwalk, CT 06851

PAID

Priority Code:

Reed Exhibitions

Customer ID:

Enter Your ID for fast web registration

INTERNATIONAL VISION EXPO EAST EXHIBITS ONLY AND/OR CONTINUING EDUCATION REGISTRATION Conference: March 18 – 21, 2010 Exhibition: March 19 – 21, 2010 9. REGISTRATION TYPE EXHIBITS ONLY: CONTINUING EDUCATION:

FOUR WAYS TO REGISTER By Fax Fax this completed form to 972.620.3099. Please include your phone number in case we have questions. Method of payment by credit card only.

By Mail Send this completed form to: International Vision Expo East, c/o ARI, 350 East Royal Lane, Suite 100, Irving, TX 75039-3105.

1. CONTACT INFORMATION If the information on the mailing label is incorrect, please make changes directly to the pre-printed information.

BUSINESS FAX (DO NOT INCLUDE INTERNATIONAL DIALING CODE) E-mail Mandatory to receive CE Attendance Letter FL OPTICIAN LICENSE #

ARBO/COPE OE TRACKER # (OD’s Only) (Please check one. This selection determines your badge category.)  A Buyer — Optical  B Buyer — Retail  C Corporate Management  D Laboratory Manager  E Laboratory Technician  F Manufacturer’s Representative  G Optician, Licensed or Certified  H Optician, Non-Certified  J Opticianry Assistant  K Ophthalmologist  M Ophthalmic Medical Personnel — COA  N Ophthalmic Medical Personnel — COT  P Ophthalmic Medical Personnel — COMT  Q Ophthalmological Assistant — (non-certified)  R Ophthalmological Resident  S Optometrist  T Optometric Technician  U Optometric Resident  V Optometric Student  W Practice Manager  X Guest  Y Other (please specify) INFORMATION Standard Packages do not include A La Carte courses. Hours cannot be combined with another registrant. Total Office Packages do not include A La Carte courses. When registering please use same company name, address and zip code and a registration form for each person. Please Note: registrations must be submitted together. Other discounts do not apply. Additional hours can be added to any package for $35 per hour. Package prices are based on paid course hours. Credit rollovers will not be granted for unused hours. Standard Package and/or A La Carte registrations cannot be changed to Total Office Package Registrations. All registration fees are non-refundable and non-transferable. Ticket and badge name must correspond for admittance to each course.

3. TYPE OF BUSINESS/PRACTICE (Please check one.)

 A Chain/Department/Superstore  B Independent Ophthalmological Practice  C Independent Optometric Practice  D Independent Optometric Practice Affiliated w/Corp. Chain

 E Laboratory  F Manufacturer  G Multidisciplinary Practice  H Retail — Drug/Pharmacy/Grocery  J Retail Optical Store, 1–10 locations  K Retail Optical Chain, 10+ locations  M Sporting Goods  N Wholesaler/Distributer  P Student

Package B–9 Hours Package C–13 Hours Package D–18 Hours

Total Office Packages Package E–25 Hours Package F–35 Hours Package G–45 Hours

A La Carte 1 Hour 2 Hours 3 Hours 4 Hours 5 Hours *Optical Boot Camp® Level 1: 1110 *Optical Boot Camp® Level 2: 4110 POA Medical Coding and Billing: 2107 NYSOA Medical Coding: 3113 NYSOA Art of the Deal: 3313 Lunch with the Experts Roundtable: 3008 *Non-refundable

BUSINESS TELEPHONE (DO NOT INCLUDE INTERNATIONAL DIALING CODE)

2. YOUR TITLE/POSITION

 After 2.19.10: $75

By Phone 10. REGISTRATION PACKAGES AND A LA CARTE SELECTIONS Call 800.811.7151 for conference Standard Packages On or Before 2.19.10 registration only and have your credit card. Package A–6 Hours $230 

Online www.visionexpoeast.com

FL OD LICENSE #

 Before 2.19.10: $50  Includes Exhibit Hall

$290  $390  $520 

After 2.19.10 $250  $315  $410  $540 

Total Office Pricing up to 4 people $700  up to 7 people $900  up to 10 people $1105  On or Before 2.19.10 $90  $150  $175  $190  $220  $199  $139 

After 2.19.10 $95  $160  $185  $210  $240  $219  $159 

$50 members  $100 non-members  $50 includes lunch 

**Free Courses Medical & Scientific Theater Courses (specify course number)



Frame Selection: 3106 — $75

***Workshops

Women Ask for Direction: 2414



Boot Camp Frame Adjusting & Repair: 3206 — $150 

Boot Camp Frame Adjusting & Repair: 4206 — $150 

Visionomics Keynote: 24MS



Boot Camp Spectacle Measurements: 3306 — $150 

Boot Camp Basic Lensometry: 4306 — $150



Sales Benchmarks: 4310 — $225



Boot Camp Spectacle Measurements: 4106 — $150 

Obama’s Health Care Plan Keynote: 30MS 

Boot Camp Basic Lensometry: 3406 — $150

NYSOA/POA Post-Graduation Choices: 3013 (includes lunch) **Registration required for free courses

***$40 CE registration processing fee applies if ONLY registering for workshops



11. LIST BELOW THE COURSES YOU WOULD LIKE TO TAKE (including free courses) thursday Course

Fee

friday Course

Fee

saturday Course

Fee

sunday Course

Fee

4. YOU ARE A/AN (Please check one.)  A Owner  B Manager  C Employee

 D Buyer  E Student  F Guest

6. For Demographic Census Purposes,

please indicate if you are:  A Male  B Female

PROCESSING FEE: $

GRAND TOTAL (9–11): $

 I would like to donate $3 to the official Vision Expo East Charities.

12a. METHOD OF PAYMENT

12b. CARDHOLDER’S NAME (Please Print)

Amount $ Important The Pre-registration cut-off date is 2.19.10. To receive your badge and course tickets in the mail, registrations must be postmarked by 2.19.10. Registrations received after 2.19.10 will be processed; however, badges and course tickets will need to be picked up onsite. We collect this data in order to provide you with information about International Vision Expo and other companies in your industry. If you prefer not to receive further information, please see our Privacy Statement at http://visionexpo.com or call our Privacy Administrator at 1.888.306.2344, or from outside the U.S. at 1.203.840.5810. Cancellation Policy: www.visionexpoeast.com

CHECK ENCLOSED

ACCOUNT #:

CHARGE TO:

EXPIRATION DATE:

 Payable to Reed Exhibitions  AMEX  MasterCard  VISA

CARDHOLDER’S SIGNATURE: I agree to pay the above total amount according to my card issuer agreement.

ANY QUESTIONS? Call 1.800.811.7151 or 1.203.840.5610