2010 VIsion West Conference Brochure by International Vision Expo

2010 Continuing Education Program

YOUR FIELD OF VISION

lens technology

medical eyecare

FASHION TRENDS

continuing education

business solutions

Conference: October 6 – 9, 2010 Exhibition: October 7 – 9, 2010 Las Vegas, NV | Sands Expo & Convention Center www.visionexpowest.com/ce

More Than a Fashion Event, It's a Medical Meeting Vision Expo West is the largest, most all-inclusive ophthalmic conference in the world, and dollar for dollar, the best national value of all CE.

• More than 335 hours of continuing education offered for every experience level

• Flexible Total Office Packages guarantee savings and add value

• Vision Expo West attracts more than

13,000 eyecare professionals, and more than 4,000 participate in the conference

• 66 debut courses and 13 new speakers added to the curriculum

• Introducing 35 courses focusing on

business solutions for the ophthalmic profession

• Travel and entertainment discounts make Las Vegas an affordable destination for Vision Expo West attendees

Expand your knowledge with affordable, exclusive conference programs taught by renowned practitioners. Register today at www.visionexpowest.com/ce. Endorsed by: Arizona Optometric Association & Nevada Optometric Association

WELCOME

TO VISION EXPO WEST 2010

As we enter this next decade of our professional lives, change continues to be the only dependable force that we can count on. New diagnostic techniques will give us additional information on our patients’ clinical conditions. Already, tear osmolarity appears to be the new marker for ocular surface disease. This emerging technology may well become the standard of care for diagnosing patient symptoms related to dry eye disease. New AMD genetic testing has already been approved by medicare, and clinicians with an interest in retinal disease are incorporating this technology into their clinical armamentarium. Last year saw the introduction of a new ocular allergy medication, a new flouroquinolone and a new NSAID. Drug studies and pipeline supplies promise a continual supply of new products to treat our patients in the future. Digital surfacing and several new lens designs mandate that doctors and opticians alike continue to upgrade their knowledge base by attending classes presenting information on these new technologies. Lens coatings, too, are continually being improved on as new generations of transitional lens features emerge. Doctors and opticians alike are coordinating efforts when presenting premium lens products to patients. There is a renewed effort among optometrists to discuss premium lenses with patients in the examination room. This doctor-directed dispensing effort is being discussed by top optometric educators in their lectures on ocular disease. Optometrists are coming full circle in their patient case discussions and are educating patients on vision correction as well as their cataracts, glaucoma and other medical conditions. You will see many examples of this while attending courses at Vision Expo West 2010.

OPTOMETRIC SPECIALTY SOCIETIES present at Vision Expo West 2010. Highlights that can be appreciated at Vision Expo West 2010 include the latest information from the optometric specialty societies. The Ocular Nutrition Society, the Optometric Retina Society, the Ocular Surface Society of Optometry and the Optometric Council of Refractive Technology will all make presentations during the educational program. What better way to keep updated on all phases of optometric special interests?

THIS JUST IN…OPTOMETRIC BOARD CERTIFICATION HAS ARRIVED. After all of the political jousting and wrangling, the process of board certification and continued competency is upon us. Most of us will begin the procedure of test taking within the next year. This daunting task has doctors concerned and looking for review and study opportunities. The first national Board Certification Review Courses will take place at Vision Expo West 2010. Twelve hours of didactic presentations will be given over three days. Attendees can take any or all of the sections, depending on the subject matter an individual feels most in need of. Topics include anterior segment therapy, ocular pharmacology, glaucoma, retina, cataract and clinical problem solving. These courses will fill up early so be sure to sign up during the early registration period. See you at the meeting.

Conference Advisory Board Meet the members of the Conference Advisory Board who have been actively involved in the development of this year’s continuing education meeting: Jenean Carlton, ABOC, NCLC Edward DeGennaro, MEd, ABOM Mark Dunbar, OD David Edwards, LDO, ABO, NCLE Kelly Kerksick, OD Jack Schaeffer, OD Peter Shaw-McMinn, OD Kirk Smick, OD, FAAO, Chairman Michael Ward, MMSc, FAAO Vincent Young, MD

Kirk L. Smick, OD, FAAO Chairman, Conference Advisory Board

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

Expand Your Knowledge

with Nationally Renowned Continuing Education Vision Expo is the largest, most all-inclusive ophthalmic conference in the world, and dollar for dollar, the best national value of all CE. Stay at the top of your field by learning the latest clinical, medical and technical patient care techniques. There are more than 335 hours of continuing education offered for every experience level, so you can educate your whole team and use Total Office Packages for discounted pricing. Curriculum is carefully evaluated by the most respected leaders in the field who sit on the prestigious Conference Advisory Board. • Courses span 220 unique topics for eyecare professionals • 66 debut courses and 13 new speakers have been added to the curriculum • Introducing 35 courses focusing on business solutions for the ophthalmic profession • Vision Expo West attracts more than 13,000 eyecare professionals, and more than 4,000 participate in the conference

• Nearly 90% of Vision West Conference attendees are highly satisfied with the knowledge of the speakers • 80% of attendees found new ideas or information at the conference courses they could apply immediately to their business or practice • Over 70% of attendees agree Vision West has the widest variety of education courses

Exclusive Courses

A Sample of the You Will ONLY Find at Vision Expo:

EXCLUSIVE BOOT CAMPS Course 21-302-S O ptical Boot Camp Level 1 — Immersion Training for New Dispensers.................................................................................page 34 Course 31-302-S Contact Lens Boot Camp..................................................................page 39 Course 31-305-S BOOT CAMP WORKSHOP Frame Adjusting & Repair..................page 39 Course 32-305-S BOOT CAMP WORKSHOP How to Take Accurate Spectacle Measurements..................................................................page 39 Course 33-305-S BOOT CAMP WORKSHOP Basic Lensometry.................................page 41 Course 41-302-S Optical Boot Camp Level 2 — Top Gun...........................................page 42

FREE KEYNOTE ADDRESS Friday, October 8 1:00 PM – 2:00 PM C ourse 3 0 - 5 0 3 - V

Located in The Eyemax Theater — Room 503-V

The Recession’s Over! Now What?

Jeff Thredgold, President, Thredgold Economic Associates

This presentation will include an up-to-theminute and entertaining discussion of the economy and financial markets, as well as valuable tips which include gaining market share, attracting talented people and recognizing that We Will Get Through This! Not for Credit

FROM PRINT TO PRACTICE Courses 24-106-S, 31-601-V, 32-601-V, 33-601-V How many times have you read an article in a professional journal and wished the author was readily available to ask some of your questions to? From Print to Practice is a newly developed lecture series where authors/lecturers give a presentation based on an article they have written in the recent past. The article becomes the handout and the authors/ lecturers are readily available to answer those questions that you need the answers to.

EXCLUSIVE SPECIAL SYMPOSIUM Course 43-505-V Leadership Management for Women.............................................page 26/44

EXCLUSIVE WORKSHOPS Course 21-507-V Course 22-507-V Course 24-507-V Course 30-000-V

Progressive Lens Measurements Workshop...................................page 34 Frame Selection and Fitting Workshop...........................................page 36 OCT Hands-on Workshop..................................................................page 37 Lunch with the Experts Roundtable.................................................page 21/41

EXCLUSIVE COURSES TAUGHT IN SPANISH Course 31-901-V Course 32-901-V Course 33-901-V Course 41-901-V Course 42-901-V Course 43-901-V

La Prescripcion Optica vs. La Montura. ¿Amigos o Enemigos?...page 39 ¿Cuando Se Dana Una Venta?.........................................................page 40 La Ciencia, La Tecnologia y Las Ventas En El Sector De Las Opticas...................................................................................page 41 Optica y Laboratorio Optico — Una Pareja Dispareja..................page 43 ¿Porque Se Despiden Nuestros Clientes Sin Comprarnos?..........page 44 Detras Del Lente Oftalmico Perfecto..............................................page 44

EXCLUSIVE e-technology courses Course 22-704-V Course 23-805-V Course 31-507-V Course 34-706 V

The Computerized Dispensary.........................................................page 36 Software Solutions to Increase Efficiency in Your Office..............page 37 Is It Time to Sell Eyewear on the Internet?.....................................page 39 E-Marketing.........................................................................................page 42

ancial Effective Buying Maximize Potential Select Manage Monitor Proy me Inventory Business Financial Effective Buying Maximize Potential S mote Benchmark Frame Inventory Business Effective Buying Thursday, March 26Financial Friday, March 27 Saturd International Vision Expo gratefully acknowledges these Continuing Education forpm their support of10:15 the Continuing Education 1:00 companies pm – 3:00 9:45 am am – 12:15 pm ect Manage Monitor Promote Benchmark Frame Inventory Business F Program. These sponsors play a vital role in allowing us to >> Eyewear >> >> Pricing Pow Manage Your Frame provide the highest level of education possible. However, please MaIn Board – Don’t Let Frame It ximize Potential Select Manage Monitor Promote Benchmark Strategies note that the sessions and speakers have been selected using Course 1110 Dat Manage You strict guidelines and are not aManage commercial ancial Effective Buying Maximize Potential Select Monitor Pro Cou Course sales 2210opportunity. 12:45 M p 2:00 pm – 3:00 pm Select entory Business Financial Effective Buying Maximize Potential >> Frame Technology >> Pow & Design – What’s Ret nchmark Frame Inventory Business Buying Maximiz d i am ond Financial Effective New, What’s Now Me 2309 nage Monitor Promote Benchmark Frame InventoryCourse Business Financia Cou

Sponsors

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

P L ATIN UM

3:15 pm – 5:15 pm >> Want Vs. Need – Creating Eyewear Desire Course 2411

co-sponsored by Eyecare Business

G O LD

SI LVER

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

12:45 p >> Pro Ret Car Cou

Made for each other

Committed to a perfect fit allergan is proud to be a part of the optometry community, offering quality products, educational programs, and practice support. As the field of optometry evolves, we’ll be with you every step of the way.

When you thrive, we thrive; that’s how opportunity brings us together.

www.allergan.com

and ™ marks owned by Allergan, Inc.

ZYMAR® is licensed from Kyorin Pharmaceutical Co., Ltd., Tokyo, Japan.

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The Extraordinary Scope of Education, International Vision Expo West 13,000 eyecare professionals |

Innovative Lens Technology

Specialized Medical Eyecare

International Fashion Trends

Preview pioneering advances in ophthalmic technology debuted by the worldâ&#x20AC;&#x2122;s leading manufacturers.

Find the science, business solutions and continuing education that matter most to you and your medical practice.

Picture yourself in an aweinspiring marketplace brimming with frames, sunwear and accessories from every major designer.

Discover efficient solutions to streamline your workflow, reduce errors and increase productivity. Shop more than 85 lens and processing exhibitors conveniently located in one specialized area of the show floor. Compare options side-by-side, maximize your time at the show and capitalize on show-only pricing. CHOOSE from 22 lens technology courses.

Manage efficient and profitable diagnostic technology. Explore innovations in contact lens and anterior segment science, low vision, pharma and much more. Earn free CE in the Medical & Scientific Theater. Discover 22 courses focusing on medical eyecare.

Browse more than 5,000 brands and designs showcased by 400 fashion-forward exhibitors from 14 different countries. Take in the Fall 2010 fashion products, from high couture to high value, that will dazzle your customers and differentiate your optical offerings. Gain knowledge of color, style and retailing trends.

Vision Expo welcomes the Optical Laboratories Association, co-locating the OLA Annual Meeting for the first time at International Vision Expo West.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

Products, Trends and Solutions at Will EXPAND Your Field of Vision 335 continuing education hours | 400 exhibitors

Custom Business Solutions — New for Vision expo West As the economy recovers, the rules

strengthened its commitment to

Vision Expo is the only continuing education program to offer 32 classes with exclusive, relevant, business-focused education for the optical profession to stay ahead of the current economic cycle.

provide you with all of the necessary

• Visionomics®

tools to rebuild your business utilizing

• Social Networking

technology, efficiency, management

• Boot Camps

and skill-building.

• E-Technology

of your business continue to evolve. International Vision Expo has

• Frame Buyers Program/Inventory Management

Take that knowledge into the exhibit hall where you will discover the latest in computer systems and software, as well as trendy display and design services. Find show-exclusive discounts from your favorite vendors to buy the products you need to improve efficiency and management. You simply cannot replicate the impact that International Vision Expo & Conference will have on your bottom line. For complete details, visit

• Lunch with the Experts

www.visionexpowest.com and click

• And so much more!

on the Business Solutions icon.

Join International Vision Expo & Conference on These Sites to Qualify for Special Offers

facebook.com/visionexpo | twitter.com/visionexpo | youtube.com/intlvisionexpo REGISTER TODAY, CALL 1.800.811.7151 OR VISIT WWW.VISIONEXPOwest.COM/CE

Vision E xpo west

exhibit hall N E W EX H I B I T H A L L H O U RS A N NO UNC ED F O R M A IN HAL L!

extended conference breaks Conference attendees have an extended break between sessions to visit the Exhibit Hall during these hours:

Thursday, October 7: 9:30 AM–6:00 PM

Thursday, October 7: 11:45 AM–2:45 PM

Friday, October 8: 10:00 AM–6:00 PM

Friday, October 8: 11:45 AM–2:45 PM

Saturday, October 9: 10:00 AM–5:00 PM

Saturday, October 9: 11:45 AM–1:45 PM

During conference breaks, plan ahead to maximize your time inside the exhibit hall. Whether you are looking for medical eyecare, lens technology, fashion or other services, we put the winning combination at your fingertips. • Use Vision Mobile to plan your show, make appointments with exhibitors, explore exhibitor show specials and quickly navigate the show floor via interactive maps on your mobile device. • An easy-to-navigate floor plan with designated pavilions for Medical & Scientific, Lenses & Processing Technology, Low Vision, The Galleria, The Suites and Eyewear & Accessories. • Interactive product locators allow you to search exhibitors by company name, find all the exhibitors showcasing the product categories most important to you, and map the location of every exhibitor you want to see. • Color-coded aisle carpet throughout the exhibit hall makes it quick and easy for you to find your way. To make shopping the exhibit hall even more rewarding, many exhibitors are offering valuable show specials and discounts exclusively at Vision Expo West. Find them all at www.visionexpowest.com.

netwo rk at

Doctob erfe s t

T h u r sday, O cto b er 7 • 5:00 PM–6:00 pm Medical & Scientific Theater: Booth MS 6115

ODs will receive a special invitation to this popular networking event located inside the Exhibit Hall. Enjoy free beer and wine, live German music and a photo memento.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

LASIK Co-Management – The Cornerstone of Our Business

TLC was founded on the philosophy of co-management. Our commitment to optometry is over 15 years strong! Call today to be part of the TLC team 888.CALL.TLC TLC is a Proud Sponsor of Continuing Education Course Tracks Course 21-505-V PRK: What, Where and Why?

Course 22-505-V Post-Operative Care for Laser Vision Correction

Course 23-505-V Evidence Based LASIK

Thursday, Oct. 7 8:30 – 9:30 AM

Thursday, Oct. 7 9:45 – 11:45 AM

Thursday, Oct. 7 2:45 – 3:45 PM

Course 24-505-V Advanced Corneal Mapping: Wavescans and Topographies Thursday, Oct. 7 4:00 – 6:00 PM

Free Education right inside the exhibit hall

All Medical & Scientific Theater courses are FREE. Registration is required. Check our Web site www.visionexpowest.com for full course descriptions. Located in the Exhibit Hall, Medical & Scientific Pavilion Theater: Booth MS6115.

THURSDAY, OCTOBER 7 11:00 AM–12:00 PM MS-200-2 www.marco.com EMR Updates & How to Implement EMR with Refraction Systems Lorie Lippiatt, OD

12:30 PM–1:30 PM MS-200-3 www.smilereminder.com Power Lunch — Are you Keeping Up with the New Age of Patient Communication? Kevin L. Gee, OD, FAAO In today’s fast-paced, instant gratification era, our patients are becoming more and more demanding. However, at the same time, they want services to be held to the highest without intrusion or interruption. Patients are influenced by non-traditional Internet media and social networking more than ever. Are you keeping up? COPE 27479-PM

3:30 PM–4:30 PM MS-200-5

2:30 PM–3:30 PM MS-300-4

www.optovue.com

www.izonlens.com

Innovations in Ophthalmic Digital Imaging

Improving Your Patient’s Vision by Prescribing iZon Lenses Using Wavefront Technology

Larry J. Alexander, OD, FAAO Fourier Domain imaging technology brings a new dimension to both the diagnosis and management of ocular disorders. One instrument can analyze the cornea, do pachymetry, analyze and measure the angle, assess retinal nerve fiber layer thickness, assess the ganglion cell complex surrounding the macula, assess change, digitally image the retina providing for thickness analysis, change analysis and in vivo clinical dissection of retinal tissue. This symposium will highlight all of these innovative and exciting features. Not for Credit

Peter Shaw-McMinn, OD Learn how to prescribe the new iZon Lenses to correct higher order aberrations, providing better vision to your patients. A step-by-step method will include identifying the patients who can best benefit, gathering the appropriate data, communicating the benefits to your patients and how to order the lenses. Case examples will be reviewed. The audience will have the opportunity to ask questions about this exciting new technology. COPE 21878-GO

FRIDAY, OCtoBER 8 1:00 PM–2:00 PM MS-300-3 Power Lunch: New Varilux Comfort Varilux Comfort is the most popular progressive lens design, having been dispensed by eyecare professionals all over the world more than 100 million times! Learn how New Varilux Comfort has been improved through 16 years of research on human vision to better meet the needs of the modern progressive lens patient. By Invitation Only ABO Pending

Save the Date for 2011! September 21–24, 2011

March 17–20, 2011

To preview Vision Expo Las Vegas Travel Discounts, see pages 48–49 of this brochure 10

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

Longer-Lasting Relief and Less Blur with Every Blink

1, 2

Versatile Dry Eye Therapy Brings Relief to Your Dry Eye Patients

BlinkÂŽ Tears is for the temporary relief of burning, irritation and discomfort due to dryness of the eye or exposure to wind or sun, and may be used as a protectant against further irritation. Patients should stop use if they experience eye pain, changes in vision, continued redness or irritation of the eye, or if the condition worsens or persists for more than 72 hours.

For more information, go to www.abbottmedicaloptics.com 1. Bucci FA. Randomized cross-over evaluation of PEG-400 based artificial tear versus HP-Guar based artificial tear for signs and symptoms of dry eye. Poster, European Society of Cataract and Refractive Surgeons. September 13-17, 2008. Berlin, DE 2. Kislan T. Randomized crossover evaluation of PEG-400 based artificial tear (Blink) versus HP-Guar based artificial tear (Systane) for signs and symptoms of dry eye. Poster, American Academy of Optometry. October 22-25, 2008. Anaheim, CA Blink and Blink GelTears are trademarks owned by or licensed to Abbott Laboratories, its subsidiaries or affiliates. ÂŠ2010 Abbott Medical Optics Inc., Santa Ana, CA 92705 2010.03.10-CN1823

Custom Vision Analysis Differentiate your practice by delivering an advanced level of clinical analysis to your patients.

CA-200 Corneal Topographer An easy to use solution for the evaluation of the corneal surface. The comprehensive software features allow for a complete analysis of the patient’s cornea.

» On-board PC » Integrated WiFi » Touch screen display Visit us at Vision Expo West Booth #LP7049!

iTrace Visual Function Analyzer Perform a complete quality of vision assessment with this 5-in-1 system :

» Wavefront aberrometer » Corneal topographer » Auto-refractor » Auto-keratometer » Pupillometer

No matter what your needs are, Topcon has the right solution to fit your practice. www.topconmedical.com

Program is subject to change

cou rs e descriptions

wednesday, october 6 12-205 - S Room 2 0 5 - S 1:30 PM–3:30 PM Two Hours

A Forensic Study to Assist You in Understanding Your Profitability Jay Binkowitz, Optometric Consultant; Valerie Manso This course will provide owners and decision makers a detailed methodology in identifying the unique operational costs and profitability of your professional and dispensary businesses. You will learn how to financially monitor and operate both of your businesses individually in addition to determining your true bottom line.

will provide a systems approach to communicating the need and benefits of AR on lenses to patients. Description of ways to position AR to the patient throughout the exam experience will be covered, including scripts for use by every member of the staff. Strategies for overcoming patient obstacles will be discussed.

24 - 2 0 5 -S Room 205-S 4:00 PM–6:00 PM Two Hours

Pulse Points of a Million Dollar Practice Walter West, OD This presentation will deliver 10 lessons that teach skills in areas where optometrists can improve their individual and professional performances.

13-205 - S Room 2 0 5 - S 3:45 PM–5:45 PM Two Hours

friday, october 8

How to Implement Disney Management into Your Practice

31 - 2 0 5 -S Room 205-S 8:30 AM–10:30 AM Two Hours

Mark Wright, OD, FCOVD This course will show you how to utilize practice demographic information, create a usable service theme, implement service standards, as well as how to utilize staff, setting and policies to deliver the service theme. Most importantly, this course will show you how to integrate this all together to enhance service and increase revenue.

thursday, october 7 21-205 - S Room 2 0 5 - S 8:30 AM–9:30 AM One Hour

Five Ways to Increase Profits Moderator: Peter Shaw-McMinn, OD Panelists: Carole Burns, OD; Walter West, OD; Gary Gerber, OD Many doctors and staff seem to be working harder and enjoying less profit. Three practice management experts share their ideas on how to increase profits in your office. Each will give a 30-minute presentation allowing plenty of time for discussion and questions. Come join us and learn 1) how to make your practice more efficient by controlling expenses, 2) how to increase revenue per patient and 3) how to bring in more patients to build your practice.

Review-Based Staff Compensation Strategies and Benchmarks

3 2 - 2 0 5 -S Room 205-S 10:45 AM–11:45 AM One Hour

Jay Binkowitz, Optometric Consultant This course will present new ways to evaluate and reward performance based on specific and measurable elements that support increased productivity and profitability by strengthening job knowledge and accountability. You will learn a new method of creating compensation packages for your entire staff along with setting up a quarterly review structure to ensure compliance with and implementation of your practice goals. This will all be tied into a shared incentive pool for your staff that is based upon individual merit and results.

Managing Your Practice Profitability One Hour at a Time

22-205 - S Room 2 0 5 - S 9:45 AM–11:45 AM Two Hours

Tried and True vs. New Marketing Techniques Peter Shaw-McMinn, OD; Vanessa Shaw-McMinn, OD This course will cover new marketing techniques from a young doctor’s viewpoint in contrast to marketing techniques used by offices that have proved to be successful in the past. The young doctor will discuss how she uses social media to market her new practice and provide a guide for the attendee to set this up in their practice. The veteran doctor will explain marketing plans and techniques that have been used by practices in the past and will provide a guide for the attendee to incorporate them.

23-205 - S Room 2 0 5 - S 2:45 PM–3:45 PM One Hour

A Systems Approach for Prescribing and Dispensing Peter Shaw-McMinn, OD; Mark Wright, OD, FCOVD The United States significantly lags behind the rest of the world in providing AR on prescribed lenses. This course

Walter West, OD This course will provide the practitioner and staff a new perspective on the value of clinic time on an hourly basis. Learn the basics of how an optometric practice can increase hourly production.

3 0 - 5 0 3 -V

Located in EyeMa x Theater — Room 503-V 1:00 PM–2:00 PM One Hour FREE

KEYNOTE address The Recession’s Over! Now What? Jeff Thredgold, President, Thredgold Economic Associates This presentation will include an up-to-the-minute and entertaining discussion of the economy and financial markets, as well as valuable tips to help you survive and thrive now that the Great Recession is over. Discussion will include gaining market share, attracting talented people and recognizing that We Will Get Through This! You’ll get solid, up-to-date and useful information delivered in a fast-paced and entertaining presentation. Jeff Thredgold is president of Thredgold Economic Associates, an economic consulting firm, as well as an author and adjunct professor of finance. He spent nearly 40 years in banking and has made dozens of appearances on CNBC-TV and CNN. Not for Credit

3 3 - 2 0 5 -S Room 205-S 2:45 PM–4:45 PM Two Hours

The Great Debate — Staff Management Tactics

Moderator: Peter Shaw-McMinn, OD Panelists: Mark Wright, OD, FCOVD; Walter West, OD; Gary Gerber, OD; Pam Boyd When doctors and office managers get together the main topic of discussion is often human resource management. What works in one successful practice often does not in another successful practice. Three practice management experts debate policies on: hiring and firing staff; offering bonuses and “spiffs;” evaluating staff, including performance reviews; cross-training staff or not; and training staff, including weekly staff meetings. Strategies will be debated by each panel member followed by a question and answer period.

34-205-S Room 205-S 5:00 PM–6:00 PM One Hour

Communications within Your Practice: Your Path to Success Walter West, OD This course will guide professional practitioners and their staff throughout the process of identifying 30 elements of effective communications and demonstrate how altering their communications style can improve understanding among patients as well as coworkers.

saturday, october 9 41-205-S Room 205-S 8:30 AM–9:30 AM One Hour

E-Prescribing and Incorporating EMR into Your Practice Mark Wright, OD, FCOVD This course will discuss how to do E-prescribing. Incorporating electronic medical records into your practice is something that we all have to do eventually. This course will identify the minefields to avoid and the features you should consider when selecting electronic medical record software. Keys for successful implementation will be discussed.

42-205-S Room 205-S 9:45 AM–11:45 AM Two Hours

Use the Medical Model and Advanced Technology to Improve Patient Care and Profits Craig Thomas, OD Tough economic times demand that optometrists find new ways to practice optometry. Learn how to transform your practice from a vision care model to one that includes the delivery of medical eyecare.

43-205-S Room 205-S 1:45 PM–3:45 PM Two Hours

Retaining Valuable Employees Craig Thomas, OD Optometrists know how hard it is to keep good employees. Learn how to be an effective manager in a service-oriented business such as optometry. Emphasis is placed on staff retention basics, such as hiring the right people, and then providing good leadership and management to your team.

4 4-205-S Room 205-S 4:00 PM–5:00 PM One Hour

Cheap Marketing That Pays Off Big Time Gary Gerber, OD Effective marketing doesn’t have to break your budget. Learn the secrets this well known consultant uses with his clients. Secrets that have little cost, yet reap huge returns.

cou r s e d e s c r i p t i o n s O ptometrists/O phthalmolo gists Program is subject to change

wednesday, october 6 11-106 - S Room 10 6 - S 12:15 PM–1:15 PM One Hour

The Latest in Corneal Dystrophies and Degenerations Blair Lonsberry, OD The ever-expanding scope of therapeutic privileges for optometrists has made the diagnosis and treatment of anterior segment diseases a crucial aspect of clinical practice. This interactive course will examine the various forms of corneal dystrophies and degenerations focusing on patient symptoms, diagnostic criteria, effects on vision, and the most current management and treatment options. Video of the latest corneal surgeries will highlight current surgical treatment for patients.

11-201 - S Room 2 01 - S 12:15 PM–1:15 PM One Hour

The Ocular Surface and Infection: What Practicing Clinicians Need to Know

11 - 2 0 3 -S Room 203-S 12:15 PM–1:15 PM One Hour

11-503-V Room 503-V 12:15 PM–1:15 PM One Hour

Macular Protective Pigment Density and AMD

New Horizons in Dry Eye Disease

David C. Eldridge, OD This course will offer in-depth review of etiology of AMD and associated risk factors, including macular pigment (MP) density. Literature review of peer review articles pertaining to AMD new technologies to detect at-risk patients will be presented.

11 - 3 0 3 -S Room 303-S 12:15 PM–1:15 PM One Hour

Therapeutic Update Richard Madonna, OD As new generations of therapeutics are introduced, it is important to understand their indications and contraindications. This course will discuss a variety of new treatment modalities and their place in contemporary optometric practice.

Arthur Epstein, OD, FAAO This course will explore current concepts regarding ocular surface function and mechanisms of corneal infection. An in-depth review of the literature and relevant science underscore a strong clinical focus. Clinical management strategies will be presented.

Ben Gaddie, OD; Scot Morris, OD Advances in dry eye diagnosis and management will be discussed. This will include eyelid meibomian clinical anatomy review as well as a discussion on its contribution to ocular surface disease. A close look at new artificial tear concepts will be explored as well as pharmaceutical updates. A new diagnostic device for measuring osmolarity will also be reviewed.

11-601-V Room 601-V 12:15 PM–1:15 PM One Hour

Blood Flow in Glaucoma Leo Semes, OD Blood flow plays a role in glaucoma, but its clinical application is enigmatic. This course will review the anatomical principles regarding blood flow and glaucomatous damage. In addition, current knowledge regarding clinical application will be presented.

Check out this new FREE eyeVIP™ Program that will impact…. • Your Patient Education and Retention • Your Practice Growth

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cou r se descriptions Ophthalmic Professionals Optometrists/ — O pticians Ophthalmolo /Paras /staff gists Program is subject to change

12-106 - S Room 10 6 - S 1:30 PM–3:30 PM Two Hours

Tales from the Trenches: Posterior Segment Mark Dunbar, OD, FAAO Interesting cases from over two decades in an ophthalmology academic referral center will be presented in a grand rounds case presentation format. Topics will include diseases associated with retinal vascular disease, central serous retinopathy, vitreomacular traction and posterior uveitis, among others.

12-201 - S Room 2 01 - S 1:30 PM–3:30 PM Two Hours

New Paradigms in the Diagnosis and Management of Contact Lens-Related Microbial Keratitis Arthur Epstein, OD, FAAO This clinically-focused course will explore recent changes in the spectrum of contact lens related infectious disease. Particular focus will be placed on identification and minimization of risk factors, differential diagnosis, and effective management of potentially sight threatening complications.

12-203 - S Room 2 0 3 - S 1:30 PM–3:30 PM Two Hours

Anterior Segment Disease — From the Front Office to the Back Dave Kading, OD; Mile Brujic, OD This course will cover common anterior segment disease states. Through interactive case presentations, we will discuss the new thoughts on treating each disease state along with coding pearls. You will understand how to effectively diagnose and manage each disease process, and accurately represent the services they provide.

12-303 - S Room 3 0 3 - S 1:30 PM–3:30 PM Two Hours

Must-Have Systemic Medications Bruce Onofrey, RPh, OD This lecture will cover the best of the best: the systemic drugs that provide the greatest therapeutic usefulness and success. Discussion will include side effects, adverse effects and dosages of selected therapeutic agents.

12-503 - V Room 5 0 3 - V 1:30 PM–3:30 PM Two Hours

Optic Nerve and Nerve Fiber Evaluation Leo Semes, OD; Ben Gaddie, OD Complexities of the optic nerve and RNFL in glaucoma will be reviewed. A template for optic disc evaluation will be presented. New RNFL evaluation tools will also be presented.

12-601 - V Room 6 01 - V 1:30 PM–3:30 PM Two Hours

Utilizing Spectral Domain OCT Richard Madonna, OD This course will describe the principles of spectral domain OCT (SD-OCT) and compare it to its predecessor,

time domain OCT. Case presentations utilizing images from commercially available SD-OCTs will illustrate its use in clinical practice.

13 - 10 6 -S Room 106-S 3:45 PM–5:45 PM Two Hours

13-503-V Room 503-V 3:45 PM–5:45 PM Two Hours

Ocular Effects of Systemic Medications and Systemic Effects of Ocular Medications

13 - 2 01 -S Room 201-S 3:45 PM–5:45 PM Two Hours

Bruce Onofrey, RPh, OD An introduction to the various pharmaceutical agents used in ophthalmic and general medical therapy will be provided. The pharmacology of cardiovascular agents, platelet inhibitors, oral hypoglycemic agents and antihyperlipidemic agents are just a few of the drugs that will be covered in this program. The clinical implications to you and your patients will be discussed with emphasis on the ocular and systemic adverse effects that can be associated with these medications. Recognition and management of adverse drug effects will be discussed via case examples.

What Would You Do? Difficult Contact Lens Cases and How to Fix Them

13-601-V Room 601-V 3:45 PM–5:45 PM Two Hours

Adventures in Posterior Segment Grand Rounds Leo Semes, OD This course will highlight infectious and inflammatory fundus disorders, as well as two cases of vein obstruction and diabetic macular edema for diagnostic and management guidance. In addition mystery cases will be presented to challenge the audience.

Dave Kading, OD; Mile Brujic, OD This course will cover standard contact lens cases that are seen in everyday optometric practice and a specialty contact lens practice. This will include cases relating to silicone hydrogel issues, contact lens solution intolerance, keratoconus, corneal transplants and iris abnormalities plus contact lens billing. Emphasis will be placed on each condition and the various treatment options available to fix them. A discussion of how contact lenses can be used to increase revenue and establish a specialty within a practice will also be included.

13 - 2 0 3 -S Room 203-S 3:45 PM–5:45 PM Two Hours

What’s New in Eyecare? Moderator: Peter Shaw-McMinn, OD Panelists: Kirk Smick, OD; Jack Schaeffer, OD; Mark Dunbar, OD, FAAO; Kelly Kerksick, OD This unique course will describe an overview of new technologies that are available, or will soon be available, to the ECP to improve patient care. Eyecare providers are often so busy that it is difficult to keep up with the latest technology and practices. This course will introduce you to new exam instrumentation and treatment strategies developed in the past few years, as well as the latest changes in Medicare coding and billing. The panel of experts will discuss changes in eyecare in the areas of instrumentation, lenses, therapy procedures, medications, and surgical procedures to improve and maintain vision. Web sites for additional information will be distributed. Courses within the expo curriculum that go into more detail will be recommended. You will have an opportunity to ask questions and interact with the speakers.

13 - 3 0 3 -S Room 303-S 3:45 PM–5:45 PM Two Hours

Smart Medicine for Your Eyes: The Role of NUTRITION in the Primary Care Practice Jeffrey Anshel, OD Over the past 20 years, the optometry industry has made great strides to incorporate diagnostic and therapeutic pharmacological agents into its primary care practices. While this has been a significant advancement in our practice strategy, we should not overlook the major trend that is occurring in our society. Recent studies show that over 158 million consumers use nutritional supplements. This course will review the role of nutraceuticals in the care and prevention of many of the eye conditions that present to your office on a daily basis. This is a course on the latest research into the nutritional effects of foods and supplements on the human visual condition.

thursday, october 7 21-106-S Room 106-S 8:30 AM–9:30 AM One Hour

Use Wavefront Technology to Improve Your Patients’ Vision Peter Shaw-McMinn, OD This course will cover how to use wavefront technology to prescribe lenses to correct higher order aberrations, providing better vision to your patients. The following topics will be discussed: what is meant by higher order aberrations, how to identify the patients who can best benefit, what is the process of gathering the appropriate data to prescribe, how to communicate the benefits to your patients and how to order the lenses. Case examples will be reviewed. You will have the opportunity to ask questions about this exciting new technology.

Therapeutic Options in Ocular Surface Disease Scot Morris, OD This course will address dry eye and other related ocular surface disease disorders. We will discuss various concepts in assessment and diagnosis of the various forms of ocular surface disease, debate various treatment methodologies, and discuss practice management issues as they relate to ocular surface disease.

cou r s e d e s c r i p t i o n s O ptometrists/O phthalmolo gists Program is subject to change

thursday, october 7 21-201 - S Room 2 01 - S 8:30 AM –9:30 AM One Hour

So Many Images, So Little Time — How to Organize Your Patient Data for Maximum Efficiency and Profitability Gary Gerber, OD More and more clinical data is being collected and stored electronically. Being able to access and profitably use this information is becoming more of a challenge. This course will discuss ways to overcome this challenge.

21-203 - S Room 2 0 3 - S 8:30 AM–9:30 AM One Hour

Provocative Clinical Grand Rounds Richard Madonna, OD A series of clinical cases with unexpected outcomes will be presented in an effort to demonstrate the spectrum of clinical entities encountered in general practice. Cases will include neurological, glaucoma, anterior and posterior segment disease.

21-207 - S Room 2 07 - S 8:30 AM–9:30 AM One Hour

Put a Lid on It; The Role of the Lids in Ocular Surface Disease Blair Lonsberry, OD Ocular surface disease is a prevalent condition resulting in a significant health concern. Ocular surface disease is a combination of a variety of ocular surface disorders which result in a multitude of patient symptoms and a variety of clinical signs. This presentation will review ocular surface disease, its clinical entities, and focus on how the lid plays an important role in this disease.

21-30 4 - S Room 3 0 4 - S 8:30 AM–9:30 AM One Hour

The Economics of Primary Low Vision Care Rebecca Kammer, OD, FAAO; Lou Lipschultz, OD This lecture will present the financial aspects of incorporating low vision into the primary care practice, including benefits, return on investments, and straightforward coding and billing. Particular attention will be devoted to ideas of economic management, including device pricing structure, incorporation of nutraceuticals and other elements to consider.

21 - 5 0 3 -V Room 503-V 8:30 AM–9:30 AM One Hour

22-201-S Room 201-S 9:45 AM–11:45 AM Two Hours

Megatrends in Medicine

Optical Coherence Tomography (OCT) for Macular Disease and Glaucoma

Bruce Onofrey, RPh, OD The most recent trend in health care is the application of treatment techniques derived from clinical research to patient management. This results in a more rational approach to patient care and less reliance on empirical decisions. It is most important that treatment not be based solely on empirical or testimonial evidence. This lecture will cover the most recent trends in patient care.

21 - 5 0 5 -V Room 505-V 8:30 AM–9:30 AM One Hour

PRK: What, Where and Why? Derek Van Veen, OD, MS This lecture will discuss reasons for the re-emergence of corneal refractive surface ablations. You will be introduced to PRK, LASEK and Epi-LASIK. Concentration will be placed on the indications for PRK/surface ablations. Advancements in both intra-operative and post-operative care will be discussed in detail. This will include techniques for epithelium removal, usage of mitomycin, cold corneal bath, bandage contact lenses, pain management, topical anti-inflammatory and antiinfective treatments.

21 - 6 01 -V Room 601-V 8:30 AM–9:30 AM One Hour

New Risk Factors to Consider in Glaucoma: 24-Hour IOP and Ocular Perfusion Pressure Michael Chaglasian, OD The climate of glaucoma management has changed over the years with new risk factors being identified. Learn how 24-hour IOP control and ocular profusion pressure can change your outlook on treatment and management of today’s glaucoma. Case presentations will highlight this interactive discussion.

2 2 - 10 6 -S Room 106-S 9:45 AM–11:45 AM Two Hours

Computer Vision Syndrome Jeffrey Anshel, OD More than 175 million Americans are regular computer users. More patients are coming into eyecare offices with complaints related to computer use. Computer vision syndrome is the most common complaint of computer users and eyecare practitioners are often the first stop for these patients. It is critical that you be aware of how to test your patients, as well as the causes and resolutions for this condition.

Michael Chaglasian, OD; Leonard Messner, OD Optical coherence tomography (OCT) is a laser-based form of echography that allows for noninvasive and rapid imaging of intraocular structures. This technology permits the clinician to perform quantitative and qualitative analysis of retinal and optic nerve pathology in a cross sectional format with axial resolution of 5 microns or better. This lecture will provide an anatomically-guided overview of the physical principles of OCT technology and its application to vitreoretinal disease and glaucoma. Emphasis will be placed on the OCT characteristics of glaucoma and macular disease using a case-based approach.

22-203-S Room 203-S 9:45 AM–11:45 AM Two Hours

Aspiring to Be a Million Dollar Practice Howard Braverman, OD; Peter Liane, OD; David Nelson, OD This course will teach you how to deal with managed care, how to maximize staff efficiency, how to differentiate the private practice from a retail practice, and will explain the metrics of measuring staff training and performance.

22-207-S Room 207-S 9:45 AM–11:45 AM Two Hours

Ocular Manifestations in Autoimmune Disorders Blair Lonsberry, OD Patients present with a varied array of systemic disorders. The autoimmune disorders are a varied group of conditions that provide a difficult challenge for both patient and doctor. This presentation will focus on the ocular complications associated with autoimmune disorders, including diagnosis, management and treatment.

22-30 4-S Room 30 4-S 9:45 AM–11:45 AM Two Hours

Demystifying Low Vision: A Guide for Examination and Prescribing Rebecca Kammer, OD, FAAO; Lou Lipschultz, OD This lecture is a guide to the basics of the low vision exam, optical devices and prescribing strategies. A simple approach to treatment and management will be explored through sample video cases. This two-hour lecture will foster confidence and excitement for making the choice to initiate primary low vision care.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

cou r se descriptions Ophthalmic Professionals Optometrists/ — O pticians Ophthalmolo /Paras /staff gists Program is subject to change

22-503 - V Room 5 0 3 - V 9:45 AM–11:45 AM Two Hours

2 2 - 6 01 -V Room 601-V 9:45 AM–11:45 AM Two Hours

23-106-S Room 106-S 2:45 PM–3:45 PM One Hour

Clinical Challenges — Practical Solutions; An In-Depth Look at the Anterior Eye

What’s Your Next Step? Case Studies in Ocular Surface Disease

New Technologies for IOP Measurement

Milton Hom, OD, FAAO; Scot Morris, OD With the options available today, we can orchestrate treatment. But, when you change one instrument (treatment), it makes a different sound and other areas need attention. We will cover current treatments, what they are good for (evaporative, blepharitis, aqueous deficient, CL-related, etc.), and how to use them in concert with one another through case studies.

Ben Gaddie, OD This course will examine the ever changing dynamic of IOP measurement in clinical practice. A review of new instrumentation and continuous methods will be included. Glaucoma, keratoectasia and keratoconus will be discussed.

Dave Kading, OD; Arthur Epstein, OD, FAAO This wide-ranging course will explore diagnosis and management of a broad spectrum of anterior eye conditions. Both commonly encountered and unusual problems will be presented as learning opportunities that focus on practical solutions along with relevant clinical science and evidence-based research.

22-505 - V Room 5 0 5 - V 9:45 AM–11:45 AM Two Hours

Post-Operative Care for Laser Vision Correction Andrew Morgenstern, OD; Derek Van Veen, OD, MS This course will cover the basic and advanced methods in taking care of a post-laser vision correction patient. LASIK and PRK management will be discussed as well as all of the post-operative complications that may come along with them.

2 2 - 7 0 2 -V Room 702-V 9:45 AM–11:45 AM Two Hours

Advances in Anterior Segment Therapy

board certification review program

Gary Oliver, OD This course will provide an update on new and/or revised treatment protocols for a variety of anterior segment disease conditions. The lecture will highlight new pharmaceutical agents, updated treatment protocols and advanced therapeutic management skills. Grand rounds case presentations will illustrate the clinical management pearls. The discussion will include allergic, bacterial, viral, hypersensitivity, inflammatory, toxic and traumatic conditions. The lecture will provide a good overview for attendees preparing for board certification.

23-201-S Room 201-S 2:45 PM–3:45 PM One Hour

The Importance of Nutrition in Dry Eye Syndrome and Macular Degeneration David Nelson, OD Changing demographics and lifestyle choices in the United States will cause more patients to present with eye disease from systemic conditions, as well as eye specific pathology. Research and clinical care in the future will shift from treatment of acute disease to the treatment of chronic disease with the focus of preventive measures. This course will discuss why supplements may be beneficial to patients’ long-term health and enables primary eyecare and medical optometry practitioners to have greater confidence in recommendations and guidance of important supplements.

nds-On Experience Latest Devices Low Vision Insight On Patient Management Exclusive nds-On Experience Latest Devices Low Vision Insight Patient Management Exclusive COPE est Devices Low Vision Insight Patient Management Exclusive COPE Hands-On Experience ight Patient Management Exclusive COPE Hands-On Experience Latest Devices Low Vision ight Management Exclusive COPE Experience Latest Devices Low Vision Insight Patient clusive COPE Hands-On Experience Latest Devices Low Vision Insight Patient Management OPE Hands-On Experience Low Vision Insight Patient Exclusive Hands-On Experience Latest vices Insight Patient Management Exclusive COPE Hands-On Experience Latest Devices Low ion Management Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight tient Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight On Patient nagement Exclusive COPE Hands-On Experience Latest Devices Low Vision Insight On tient Management Exclusive COPE Hands-On Experience LatestThursday, Devices Low Vision Insight October 7 Patient Management Exclusive COPE 8:30 am to 9:30 am 2:45 pm to 3:45 pm

Learn About

Low Vision

Speaker Rebecca Kammer, OD

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

Speaker Lou Lipschultz, OD

>> The Economics of Primary Low Vision Care Course 21-304-S

>> 10 Tools and Tips to Growing Your Low Vision Practice Course 23-304-S

9:45 am to 11:45 am >> Demystifying Low Vision: A Guide for Examination and Prescribing Course 22-304-S

4:00 pm to 6:00 pm >> Case Management: Overcoming Patient Objections Course 24-304-S

cou r s e d e s c r i p t i o n s O ptometrists/O phthalmolo gists Program is subject to change

thursday, october 7 23-203 - S Room 2 0 3 - S 2:45 PM–3:45 PM One Hour

needs, lifestyles and visual demands. We will look at commonalities between the different designs and explore ways to enhance visual performance, screening and followup visits.

Innovation in Sight: Electronic Lens Technology

2 3 - 3 0 4 -S Room 30 4-S 2:45 PM–3:45 PM One Hour

Paul Karpecki, OD; Penn Moody, OD; Mark Shupnick; Mike Morris, OD Four experts in optical or innovative technology advances will present on the latest technologies in optical wear, including composite lens technology advances and electronic optics. Attendees will learn about the history of development, how the technologies work, optimal patient selection, what to present to patients and how to best fit these new technologies. Electronic optics has the potential to revolutionize how we practice, and gaining knowledge of these technologies could greatly benefit your practice and your patients.

10 Tools and Tips to Growing Your Low Vision Practice

23-207 - S Room 2 07 - S 2:45 PM–3:45 PM One Hour

Secrets of a Successful Multifocal CL Fitter

Rebecca Kammer, OD, FAAO; Lou Lipschultz, OD Strategies for low vision practice growth will be covered in a creative and exciting presentation. Tips will include personnel and personal development, marketing, networking with patients and professionals, and many other critical practice management pieces. Common mistakes and successful strategies will be reviewed.

2 3 - 5 0 3 -V Room 503-V 2:45 PM–3:45 PM One Hour

Time Domain vs. Spectral Domain OCT: What Does It Mean?

23-505-V Room 505-V 2:45 PM–3:45 PM One Hour

Evidence-Based Lasik Andrew Morgenstern, OD This course will cover many of the studies conducted by the United States Navy Medical Centers. The data will evaluate different laser platforms and the reasons why certain technologies are approved for Navy pilots and NASA astronauts.

23-601-V Room 601-V 2:45 PM–3:45 PM One Hour

Technology within a Technology Driven Office Lorie Lippiatt, OD Legislation from the federal government has dramatically changed the digital landscape for optometric practice forever. This course will describe how to achieve maximum efficiencies using integrated technology with the practice management and electronic medical record systems.

Jerome Sherman, OD, FAAO This course will evaluate the clinical (and research) Milton Hom, OD, FAAO usefulness of the new Fourier (Spectral) Domain OCT There are four things the patient needs to know about CL versus Conventional Time Domain OCT in the evaluation of MF: 1) they exist, 2) they cost more, 3) they work and retinal and optic nerve disorders. Several dozen exemplary 4) they work really well. Fitting multifocals can be 241-MConnect-Lipp-VEWhalf:VEW conf bro ad-half 10:21 PM highlighting Page 1 the cases will be5/20/10 presented with comparisons a balancing act between different lenses, patient strengths, weaknesses and differences of each technology.

Technology Integration Marco Automated Products fully integrate with EMR programs. Marco Connect provides quick and efficient instrumentation and software interfaces to EMR providers. SM

“The integration between my Marco digital TRS refraction system and ExamWRITER,™ my EMR system, is totally seamless—far exceeding what I ever thought possible! Clearly, the increased profitability in my practice is a direct result of the accuracy, efficiency and the marketing impact of the technology integration, allowing me to see more patients.” —Lori Lippiatt, OD • Salem, Ohio Contact us today to schedule your free practice consultation.

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cou r se descriptions Ophthalmic Professionals Optometrists/ — O pticians Ophthalmolo /Paras /staff gists Program is subject to change

24-106 - S Room 10 6 - S 4:00 PM–6:00 PM Two Hours

24 - 3 0 4 -S Room 30 4-S 4:00 PM–6:00 PM Two Hours

24-702-V Room 702-V 4:00 PM–6:00 PM Two Hours

How to Treat Contact LensRelated Dry Eye

Case Management: Overcoming Patient Objections

Ocular Pharmacology

from print to practice: contact lenses

Milton Hom, OD, FAAO With the options available today, we can orchestrate treatment. But, when you change one instrument (treatment), it makes a different sound and other areas need attention. We will cover current treatments, what they are good for (evaporative, blepharitis, aqueous deficient, CL-related, etc.), and how to use them in concert with one another.

24-201 - S Room 2 01 - S 4:00 PM–6:00 PM Two Hours

Management of the Young Child in a Primary Care Practice Graham Erickson, OD An overview of management issues in preschool children will be presented with emphasis on effective management of refractive errors. Appropriate age-related optical corrections for ametropias will be presented with consideration of the amount of refractive error, age of the patient, developmental milestones, binocular vision status and visual acuity. Clinical decisions concerning wear time and type of correction will be discussed. An overview of management of strabismic, amblyopic and ocular health conditions will be presented.

24-203 - S Room 2 0 3 - S 4:00 PM–6:00 PM Two Hours

Systemic Antibiotic Management of Infection and Ocular Disease Blair Lonsberry, OD Optometrists are familiar with the use of topical antibiotics in the treatment of ocular conditions. However, optometrists often hesitate in the use of systemic antibiotics in treatment protocols. This course will review the major groups of antibiotics, their modes of action, and their systemic indications in infection management. Special emphasis will be placed on the current use of systemic antibiotics in the treatment of ocular disease conditions.

24-207 - S Room 2 07 - S 4:00 PM–6:00 PM Two Hours

The Non-Glaucomatous Optic Neuropathies: Ischemic Optic Neuropathy and Papilledema Leonard Messner, OD The non-glaucomatous optic neuropathies represent the most common class of neuro-ophthalmic disorders encountered in clinical practice. This lecture will provide a detailed overview of the most common optic neuropathies, including ischemic optic neuropathy and papilledema. Also included will be a review of the literature pursuant to the diagnostic studies and management protocols for nonarteritic anterior ischemic optic neuropathy (NAION), arteritic anterior ischemic optic neuropathy (AAION) and idiopathic intracranial hypertension (IIH). The most current published and unpublished results of significant clinical trials will be discussed. Special attention will be paid to the optical coherence tomography (OCT) findings with these disorders.

Rebecca Kammer, OD, FAAO; Lou Lipschultz, OD This lecture will present an exciting case management process for primary low vision care in the full spectrum optometric office. Prescribing options for optical, video and non-optical devices will be considered for specific patient goals. Overcoming patient objections when presenting the treatment options will be emphasized for both the doctor and the staff. There will be both a lecture and workshop style to the presentation through the inclusion of video cases and hands-on application, which make this an invaluable starting point to successful practice implementation.

board certification review program

Gary Oliver, OD This course will provide an update on the numerous new and current medications that have an essential role in treating ocular disease. The lecture will discuss the appropriate indications, prescription and treatment protocols for commonly used topical and oral medications for ocular therapy. The discussion will include information on important medication contraindications and adverse effects. The lecture will provide a good overview for attendees preparing for board certification.

friday, october 8

24 - 5 0 3 -V Room 503-V 4:00 PM–6:00 PM Two Hours

31-106-S Room 106-S 8:30 AM–10:30 AM Two Hours

The Greatest Anterior Segment Disease and Medical Management of Contact Lenses Course — Ever!

Off Label Is Not Off Limits

Charles Ficco, OD; Jack Schaeffer, OD World renowned experts in anterior segment eye disease and contact lenses will present a unique program to enhance your clinical diagnostic and treatment abilities. The new medical vision correction options will also bring new complications. We will present the medical management strategies for these complications so you will feel comfortable when they present in your office.

Marc Bloomenstein, OD When medications make it to market, they are designed for a specific treatment and, yet, we know they are more powerful. This course will unlock some of those hidden gems and provide clinical pearls for attending clinicians. Moreover, you will find new ways to treat with not-soconventional treatment methods.

31-201-S Room 201-S 8:30 AM–10:30 AM Two Hours

24 - 5 0 5 -V Room 505-V 4:00 PM–6:00 PM Two Hours

First Line Treatment — Sports Injuries and General Trauma

Advanced Corneal Mapping: WaveScans and Topography

Derek Cunningham, OD This course will review primary diagnosis and treatment of common injuries that walk into eyecare offices. Emphasis will be placed on prompt diagnosis and triage of presenting cases. Scenarios covered will include immediate referral for vision/life threatening injuries, common diagnostic test to be ordered and interpreted, as well as long-term management of in-office treatable conditions.

Andrew Morgenstern, OD Advanced Corneal Mapping is an essential tool not only to refractive surgery and medical cornea practices, but to general optometry as well. With these mapping devices, early detection of disease becomes easier and the average practice can bill for more medical diagnoses. Proper understanding of these devices and the conditions they expose can be a huge practice builder!

24 - 6 01 -V Room 601-V 4:00 PM–6:00 PM Two Hours

Diagnosing and Managing the Glaucoma Suspect Michael Chaglasian, OD The diagnosis and treatment of glaucoma can be challenging. Understanding the risk factors that contribute to this disease can make it easier. This course will discuss many key aspects of glaucoma and ocular hypertension, including: diurnal IOP, postural effects on IOP, ocular perfusion pressure, new results from the OHTS 2 study, and new considerations in medical treatment options for patients.

31-203-S Room 203-S 8:30 AM–10:30 AM Two Hours

Point/Counterpoint in Glaucoma Murray Fingeret, OD; Robert Wooldridge, OD This course will review controversial areas with regard to the diagnosis and management of glaucoma. Items to be addressed will include: what is the best adjunctive medication for the treatment of glaucoma, what are contemporary models of care, is there any role for surgery as an initial therapeutic modality, and are the new diagnostic instruments (optic nerve imagers, different perimeters) useful in your diagnostic armamentarium.

cou r s e d e s c r i p t i o n s O ptometrists/O phthalmolo gists Program is subject to change

friday, october 8 31-30 4 - S Room 3 0 4 - S 8:30 AM–10:30 AM Two Hours

Vision Care for Athlete-Patients Graham Erickson, OD A task-analysis approach will be used to support testing of specific visual performance skills. Management considerations for refractive compensation, protective eyewear, enhancement filters, contact lenses and refractive surgery for athletes will be highlighted. Visual performance training procedures that can be used to enhance essential visual skills will be presented.

31-503 - V Room 5 0 3 - V 8:30 AM–10:30 AM Two Hours

Red Eye Rundown: Tales From Triage W. Lee Ball, OD This course will discuss common causes of red eyes seen in the optometrist’s office. Case studies will be presented to emphasize current treatment and management practices.

31 - 5 0 5 -V Room 505-V 8:30 AM–10:30 AM Two Hours

31-606-V Room 606-V 8:30 AM–10:30 AM Two Hours

The Diagnosis of Retinal Disease Invisible to Ophthalmoscopy

Developing a Diabetes Specialty within Your Optometric Practice: Save Vision, Extend Lives, Have Fun and “Catch the Wave”

Mark Dunbar, OD, FAAO; Jerome Sherman, OD, FAAO This course will discuss occult (hidden) retinal diseases, their traditional methods of diagnosis, and how new technologies (SD-OCT, mfERG, FAF and Panoramic AFA) are aiding and even changing the way these diseases can be diagnosed and managed.

A. Paul Chous, MA, OD, FAAO This course will develop a framework for creating a diabetes specialty within optometric practice, focusing on the needs of patients and their other health care providers. Specific recommendations for care, effective communication and profitability will be considered.

31 - 6 01 -V Room 601-V 8:30 AM–10:30 AM Two Hours

31-807-V Room 807-V 8:30 AM–10:30 AM Two Hours

Posterior Vitreous from print to Detachment: practice: retina A Common Process with Potential for Ocular Morbidity

Clinical Grand Rounds

Diana Shechtman, OD Many PVD result in a complete detachment from the retina without any further complication. Yet, depending on the site of firm vitreoretinal attachment, the PVD process may lead to the development of vitreoretinal traction, resulting in a vitreous hemorrhage, retinal break or vitreomacular traction syndrome (VMT). Accompanying risk factors, signs and symptoms, in addition to a complete clinical evaluation, can aid in the appropriate management of these patients.

Steven Ferrucci, OD This course will present several cases in grand rounds format with various etiologies, ranging from common to the relatively obscure. Each case will be used as an example to help you in your differential diagnosis of retinal disease.

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cou r se descriptions Ophthalmic Professionals Optometrists/ — O pticians Ophthalmolo /Paras /staff gists Program is subject to change

31-903 - V Room 9 0 3 - V 8:30 AM–10:30 AM Two Hours

3 2 - 3 0 4 -S Room 30 4-S 10:45 AM–11:45 AM One Hour

32-606-V Room 606-V 10:45 AM–11:45 AM One Hour

Glaucoma Update

Anterior Segment and Posterior Pole Ocular Health Screenings Using a Non-Mydriatic Retinal Camera in the Detection of Vision Threatening Diseases

Marginal Issues: Putting a Lid on Blepharitis

board certification Jim Thimons, OD review program This course will offer a comprehensive review of glaucoma philosophies, diagnostic tests, medications and surgical procedures. Learn the concepts that are sure to be asked about in board certification exams.

32-106 - S Room 10 6 - S 10:45 AM–11:45 AM One Hour

Using Retinal Cameras as Screening and Diagnostic Tools Murray Fingeret, OD A new paradigm is emerging in the practice of optometry with the use of nonmydriatic, wide-angle retinal photography as part of the examination routine. This course will discuss the use of retinal photography as both a screening and diagnostic tool. Screening, if done at the onset, allows the images to alert the clinician if a problem is present that warrants further investigation.

32-201 - S Room 2 01 - S 10:45 AM–11:45 AM One Hour

Optic Neuritis: Clinical Trials and Tribulations Leonard Messner, OD Optic neuritis is an inflammatory and demyelinating disease of the optic nerve that is often linked to multiple sclerosis. This lecture will provide an overview of the clinical features, neuroradiologic findings, and pathogenesis of optic neuritis, along with the most recent data from the Optic Neuritis Treatment Trial (ONTT), CHAMPS, BENEFIT and other relevant clinical trials. Special attention will be paid to the optical coherence tomography (OCT) findings with optic neuritis and multiple sclerosis.

32-203 - S Room 2 0 3 - S 10:45 AM–11:45 AM One Hour

Structural and Functional Diagnostic Tests Used in the Management of AMD Diana Shechtman, OD AMD is one of the most prevalent eye diseases in the elderly. Its advance stages are associated with irreversible vision loss. The goal of this course will be to present diagnostic tools used in the diagnosis and monitoring of the AMD patient. Primary topics discussed will include structural (OCT) and functional (PHP) devices. Case examples will be used to illustrate the application of these technologies.

Ben Szirth, PhD This course will place emphasis on the advanced use of non-mydriatic retinal cameras and associated software in post-capture analysis. Hands-on demonstrations on stereo techniques used in glaucoma patients, AMD imaging techniques, as well as diabetic retinopathy fields and applied software driven filters, will be discussed. Anterior segment imaging techniques will also be discussed to produce reproducible imaging sessions.

3 2 - 5 0 3 -V Room 503-V 10:45 AM–11:45 AM One Hour

Antibiotic Essentials Milton Hom, OD, FAAO Are the new antibiotics always better? With the new bugs, we may find the “older” antibiotics more effective and less costly in today’s economy. Topics will include: how to change prescribing practices, Superbugs, antibacterial sprays and legacy drugs.

3 2 - 5 0 5 -V Room 505-V 10:45 AM–11:45 AM One Hour

The Role of High Tech Procedures in the Diagnosis and Management of Retinal Disorders Jerome Sherman, OD, FAAO; Mark Dunbar, OD, FAAO This course will look at the impact that imaging has had in the diagnosis and management of patients with retinal disease. From OCT to electrodiagnostics, the advances in technology have allowed eyecare practitioners to diagnosis and manage conditions that were once impossible to recognize with traditional examination techniques.

3 2 - 6 01 -V Room 601-V 10:45 AM–11:45 AM One Hour

The Medical Model: Contact Lens Evaluation

from print to practice: contact lenses

Jack Schaeffer, OD This course will cover the medical aspects of the contact lens evaluation and its relation to ocular surface disease. We will focus on the medical testing necessary to prevent disease and promote healthy, compliant patients.

Alan Kabat, OD, FAAO This course will provide new insight into common eyelid disorders, particularly blepharitis. Included in the discussion will be a common-sense approach to differential diagnosis, as well as a detailed review of current treatment options.

32-807-V Room 807-V 10:45 AM–11:45 AM One Hour

Diabetes from the Eye of the Beholder A. Paul Chous, MA, OD, FAAO Get an insider’s view of living with diabetes from an eye doctor who specializes in diabetic eyecare and who has the disease himself. Learn the common mistakes made by our patients and how you can help preempt them.

30-000-V $50, includes lunch Located adjacent to conferee lounge in S ands Lower Lobby 12:00 PM–1:00 PM One Hour

Lunch with the Experts Roundtable Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment. The Latest Developments in Ophthalmic Instrumentation, Mark Dunbar, OD; The Latest Developments in Optical Laboratory Equipment, David Edwards, LDO, ABO, NCLE; Ocular Diseases and Pharmaceuticals, Vincent Young, MD, & Jack Schaeffer, OD; Advanced PAL Designs, Materials and Troubleshooting, Jenean Carlton, ABOC, NCLC & Ed DeGennaro, MEd, ABOM; Contact Lens Designs, Fitting, Materials, Troubleshooting and Solutions, Michael Ward, MMSc, FAAO; Practice Management, Marketing and Merchandizing Strategies, Peter ShawMcMinn, OD; Electronic Health Records (EHR), Kelly Kerksick, OD Not for Credit

33-106-S Room 106-S 2:45 PM–4:45 PM Two Hours

Posterior Corneal Disorders Craig Thomas, OD This course will present an introduction to diseases of the posterior cornea. Topics will include primary corneal endotheliopathies, such as Fuch’s dystrophy and corneal guttata, and secondary disorders such as contact lensinduced endotheliopathy. Emphasis will be placed on the utilization of specular endothelial microscopy and the interpretation of specular photomicrographs.

cou r s e d e s c r i p t i o n s O ptometrists/O phthalmolo gists Program is subject to change

friday, october 8 33-201 - S Room 2 01 - S 2:45 PM–4:45 PM Two Hours

Choosing the Right EHR: System Selection Made Early Scot Morris, OD You have made the decision to go electronic. Now what do you want, need and look for in an electronic health records system? Let us simplify your decision making process. Join us as we outline your needs, your wants and how to choose the perfect system for you.

33-203 - S Room 2 0 3 - S 2:45 PM–4:45 PM Two Hours

Scleritis, Episcleritis and Other Inflammatory Conditions Steven Ferrucci, OD This course will discuss the difference between scleritis and episcleritis, their clinical signs and treatment options, including topical steroids and lab tests when indicated.

3 3 - 6 01 -V Room 601-V 2:45 PM–4:45 PM Two Hours

34-106-S Room 106-S 5:00 PM–6:00 PM One Hour

Is Imaging Better Than Fields?

Offer Better Vision to Your Patients by Correcting Higher Order Aberrations with Contact Lenses

from print to practice: glaucoma

Robert Wooldridge, OD We all know that glaucoma can cause optic nerve damage before visual field loss is detectable. Does that mean perimetry is of no value in detecting early glaucoma? What about determining progression of damage in patients with established glaucoma? This lecture will review the evidence on structure versus function in the analysis of glaucoma as well as new technologies now available.

3 3 - 6 0 6 -V Room 606-V 2:45 PM–4:45 PM Two Hours

21st Century Glaucoma Therapy Murray Fingeret, OD This course will describe methods used to treat glaucoma, juxtaposing therapy today with where it may be in the foreseeable future. It will describe the concept of risk as well as new medical and surgical interventions on the horizon.

33-30 4 - S Room 3 0 4 - S 2:45 PM–4:45 PM Two Hours

3 3 - 8 07 -V Room 807-V 2:45 PM–4:45 PM Two Hours

Retinal Findings with Systemic Disease

Walking the Plank into Lacrimal and Orbit Disorders

Jeffry Gerson, OD This course will discuss retinal findings found with systemic diseases. Some very common diseases such as diabetes and hypertension will be discussed, as will some less common conditions. Appropriate treatment plans and referral patterns will also be discussed.

33-503 - V Room 5 0 3 - V 2:45 PM–4:45 PM Two Hours

Cataract Surgery and IOLs 2010: Don’t Wait to Update Marc Bloomenstein, OD; Derek Cunningham, OD This course will cover the latest advancements in cataract surgery and lens products. Discussion will center around how you can get involved in co-managing this technology and keep your patients educated on all available options.

33-505 - V Room 5 0 5 - V 2:45 PM–4:45 PM Two Hours

Retinal Grand Rounds Mark Dunbar, OD, FAAO; Diana Shechtman, OD This lecture will cover a number of retinal disease topics seen in practice today. Case presentation format will be used to discuss clinical presentation and treatment options. Pathophysiology and overall management will be emphasized.

Alan Kabat, OD, FAAO This course will present a review of lacrimal system outflow disorders, infections and inflammations, along with a discussion of their respective therapies. Also, the course will examine various disorders that can affect the orbit, ocular adnexa and eyelids. Emphasis will be on therapeutic management of these conditions, although important diagnostic considerations, basic pathophysiology and pertinent clinical studies will also be presented. In addition, a review of acquired anophthalmia and the management of disorders of the anophthalmic socket will be discussed.

3 3 - 9 0 3 -V Room 903-V 2:45 PM–4:45 PM Two Hours

Retina and Systemic Disease

board certification review program

Jim Thimons, OD Review current retinal and systemic disease critical thinking processes that will be the foundation of board certification testing.

Peter Shaw-McMinn, OD This course will cover how to prescribe the new Wavetouch contact lenses to correct higher order aberrations, providing better vision to your patients. A step-by-step method will include identifying the patients who can best benefit, gathering the appropriate data, communicating the benefits to your patients, and how to order the lenses. Case examples will be reviewed. You will have the opportunity to ask questions about this exciting new technology.

34-201-S Room 201-S 5:00 PM–6:00 PM One Hour

The Role of Nutrition and Exercise for Eyecare Patients Jim Owen, OD This course will cover the different vitamins and supplements that have effects on the ocular system. The course will cover clinical studies and treatments for dry eye, macular degeneration, glaucoma and diabetic retinopathy. The course will also cover the role exercise plays in these eye conditions.

34-203-S Room 203-S 5:00 PM–6:00 PM One Hour

When and How to Do a Basic Neurologic Evaluation of Your Patient David Sendrowski, OD The course will cover common ocular neurologic presentations along with the pharmaceutical and physical testing to confirm the condition. Management and urgency of referral will be reviewed as well.

34-30 4-S Room 30 4-S 5:00 PM–6:00 PM One Hour

The MRSA Epidemic Charles Ficco, OD MRSA prevalence is on the rise and reaching epidemic proportions. It is no longer only found in hospitals and nursing homes. It makes up about 20% of the Staphylococcus isolates in the general population. This course will update practitioners on the prevalence of the bacteria in ocular infections. Proper diagnosis, culturing and treatment algorithms will be discussed.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

cou r s e d e s c r i p t i o n s O ptometrists/O phthalmolo gists Program is subject to change

friday, october 8 34-503 - V Room 5 0 3 - V 5:00 PM–6:00 PM One Hour

New Paradigms in Managing Ocular Surface Disease Jack Schaeffer, OD This course will cover the latest research and treatment protocols for ocular surface disease. We will cover from diagnosis to treatment. We will also cover new medications to enhance our patient outcomes.

34-505 - V Room 5 0 5 - V 5:00 PM–6:00 PM One Hour

What’s New in the Management of Common Retinal Disorders Diana Shechtman, OD Age-related macular degeneration, diabetic retinopathy, and retinal vein occlusion are leading causes of blindness among adults and the elderly. Despite intensive treatment, the prevalence of these diseases is growing. New advances in diagnostic and therapeutic modalities may lead to greater knowledge and effective management of these diseases. This course is designed to educate the OD concerning some of the most recent diagnostic and management options for these conditions.

34-601 - V Room 6 01 - V 5:00 PM–6:00 PM One Hour

Understanding the New Solutions Milton Hom, OD FAAO We are in the Year of the Solutions. The next year will bring a renaissance in lens care with safer, more effective systems. “Comfort” was the last set; “Safety” is the new theme song. We will focus on the compliance/adherence puzzle and recent research advances.

34-606 - V Room 6 0 6 - V 5:00 PM–6:00 PM One Hour

Therapeutic Review: Systemic Management of Ocular Disorders Alan Kabat, OD, FAAO This course will provide an overview and insight into numerous ocular conditions. It will focus on systemic medications and their use in managing ocular disorders, including infectious, allergic, and inflammatory disorders, glaucoma and neurogenic ocular conditions.

34 - 8 07 -V Room 807-V 5:00 PM–6:00 PM One Hour

41-30 4-S Room 30 4-S 8:30 AM–9:30 AM One Hour

Fire a Staff Member Legally in a Way That They Continue to Promote Your Practice

Antioxidants and Human Vision

Carole Burns, OD Everyone should “hire slow and fire fast,” but how do you make this happen? How do you fire an employee and keep staff harmony? How do you ensure that the former employee continues to be a source of referrals to your practice? This course will teach you how to fire an employee using proper communication and documentation.

saturday, october 9 41 - 10 6 -S Room 106-S 8:30 AM–9:30 AM One Hour

New Developments in Posterior Pole Management Steven Ferrucci, OD New modalities for the treatment of posterior pole disease are now emerging. This course will discuss these new developments, including treatment for ARMD and diabetic retinopathy. Such topics as PDT, Steroid injections and implants, and VEGF treatment will be discussed.

41 - 2 01 -S Room 201-S 8:30 AM–9:30 AM One Hour

Ocular Dermatology David Sendrowski, OD Peri-Ocular skin lesions are common in the ocular exam of the eye. The course will cover non-melanotic and melanotic periocular presentations. Risk factors, patient profiles and proper examination techniques will be reviewed for patient referral and/or monitoring.

41 - 2 0 3 -S Room 203-S 8:30 AM–9:30 AM One Hour

Clinical Decision Making and EvidenceBased Medicine W. Lee Ball, OD Evidence-based medicine is the conscientious, explicit and judicious use of current best evidence in making decisions about the care of individual patients. The practice of evidence-based medicine means integrating clinical expertise with the best available external clinical evidence from systematic research. As an optometrist, your charge is to keep abreast of the relevant evidence in your field and to provide the best possible care to your patients. Evidence-based research conducted by the National Eye Institute gives you sound science-based guidelines for treatment and prevention of diabetic eye disease, macular degeneration and glaucoma. This presentation will review current studies and treatment modalities to improve outcomes for patients with and at risk for ocular disease.

Stuart Richer, OD This course will provide an overview of some the antioxidants important in vision and how they play a part in good eye health. Although special attention will be paid to how these antioxidants are of importance to AMD, other diseases will be discussed. Not only will antioxidant deficiencies be discussed, but so will potential harmful side-effects from overdoses.

41-503-V Room 503-V 8:30 AM–9:30 AM One Hour

Ocular Potpourri Randall Thomas, OD, MPH; Ron Melton, OD This course will provide current information about issues relating to diagnosing and treating patients with ocular diseases utilizing the spectrum of medical therapies now available. Case presentations will be an important aspect of this course.

41-505-V Room 505-V 8:30 AM–9:30 AM One Hour

Picking Through Ophthalmology’s Trash Alan Kabat, OD, FAAO A firsthand account from an optometrist in a multispecialty ophthalmology practice, this course will review some of the common ocular conditions that many ophthalmologists simply do not address. Dry eye, ocular allergy, blepharitis and cosmetic eyelash enhancement represent just some of the items that ophthalmology “throws away” on a daily basis, creating opportunity for astute and eager optometrists.

41-601-V Room 601-V 8:30 AM–9:30 AM One Hour

Contemporary Care of the Patient with Diabetes Jeffry Gerson, OD This course will discuss the different aspects of medical care that optometrists may take part in for their patients with diabetes. This course will cover changing demographics, systemic care and ocular care. The latest trends and developments in diabetic retinopathy will be discussed.

41-807-V Room 807-V 8:30 AM–9:30 AM One Hour

Co-Management of Premium IOLs Jim Owen, OD This course will review the various premium IOLs and the strengths and weaknesses. The course will cover the clinical indications for the various lenses. These lenses include toric IOLs, diffractive IOLs and accommodative IOLs.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

cou r se descriptions Ophthalmic Professionals Optometrists/ — O pticians Ophthalmolo /Paras /staff gists Program is subject to change

42-106 - S Room 10 6 - S 9:45 AM–11:45 AM Two Hours

4 2 - 2 0 3 -S Room 203-S 9:45 AM–11:45 AM Two Hours

42-505-V Room 505-V 9:45 AM–11:45 AM Two Hours

Avoiding Malpractice

Medicare Coding & Billing Part 1

Jerome Sherman, OD, FAAO The standard of care is constantly evolving. This course will analyze 12 exemplary cases of malpractice allegations against MDs and ODs (who often provided care for years to decades) and demonstrates how contemporary knowledge and appropriate use of technology could have prevented dire outcomes, including blindness and death.

John McGreal, OD Review the latest CMS changes in E/M coding, eye coding, fee schedules, documentation and compliance. Learn how to properly charge for services, evaluate fee schedules, document the medical record and reduce audit risk.

Management of Ocular Trauma in Children

42-201 - S Room 2 01 - S 9:45 AM–11:45 AM Two Hours

Inflammation in Systemic and Ocular Health: The Role of Nutrition Stuart Richer, OD Over the past several years, it has become increasingly apparent that chronic inflammation is the source of many common diseases. The retina of the eye is no exception. Recent evidence points to the level of inflammatory markers in tissues corresponding to the level of degeneration of the retina. This presentation will review the process of inflammation and how it affects retinal tissue and what nutritional support can help to alleviate this situation.

4 2 - 5 0 3 -V Room 503-V 9:45 AM–11:45 AM Two Hours

Clinical Grand Rounds Ron Melton, OD; Randall Thomas, OD, MPH This team-taught course will present numerous clinical cases seen in our practices. The differential diagnosis and medical management options, both common and not-so-common case presentations, will be discussed in a clinical practical manner.

Tim Hug, OD This course will review exam techniques for pediatric patients with ocular trauma. Various considerations in evaluating the infant and toddler will be reviewed. Specific cases of ocular trauma will also be presented, including trauma to lids, globe, retina and the associated concerns in pediatric patients.

42-601-V Room 601-V 9:45 AM–11:45 AM Two Hours

Ocular Emergencies — Titanic Disasters David Sendrowski, OD Optometric physicians will sometimes encounter ocular emergencies which require proper triage and management to enhance the visual outcome. This course will cover ocular emergencies, in-office triage techniques, and management strategies that allow better visual rehabilitation for the patient.

See Wet AMD before your patients do. a Avail

Introducing the Foresee PHP,® now from Reichert Technologies. The Foresee PHP is the only visual field analyzer clinically designed for use in monitoring progression of intermediate Age-related Macular Degeneration (AMD) to Choroidal Neovascularization (CNV or Wet AMD). Regular testing with Foresee PHP can detect CNV or Wet AMD at an early stage, before permanent vision loss occurs.

www.reichert.com

t: ble a

n Visio o p x E t Wes 5 S 307

Booth

cou r s e d e s c r i p t i o n s O ptometrists/O phthalmolo gists Program is subject to change

saturday, october 9 42-807 - V Room 8 07 - V 9:45 AM–11:45 AM Two Hours

Cataract and Refractive Surgery Review

board certification review program

Jim Owen, OD This course will cover the optometrist’s role in both cataract and refractive surgery patients; how to identify good candidates for refractive surgery; how to manage the post-operative care for refractive surgery patients and cataract patients; and the management of the complications of both cataract and refractive surgery patients.

43-106 - S Room 10 6 - S 1:45 PM–3:45 PM Two Hours

Pediatric Grand Rounds Tim Hug, OD This course will present pediatric ocular conditions in a case report format. Seven to eight cases will be presented. Conditions will include; amblyopia, 6th nerve palsy, strabismus and refractive error management. Treatment options will be reviewed for each (including lenses, prisms, medications, surgery). A summary of each entity and the treatment chosen for each individual case will be presented.

43-203 - S Room 2 0 3 - S 1:45 PM–3:45 PM Two Hours

Medicare Coding & Billing Part 2 John McGreal, OD Review the latest CMS changes in E/M coding, eye coding, fee schedules, documentation and compliance. Learn how to properly charge for services, evaluate fee schedules, document the medical record and reduce audit risk.

43-503 - V Room 5 0 3 - V 1:45 PM–3:45 PM Two Hours

Glaucoma Update and Grand Rounds Ron Melton, OD; Randall Thomas, OD, MPH This course reaches the cutting edge of contemporary medical management of glaucoma. An update on diagnostic and treatment pearls, as well as a review of important medications used to treat glaucoma, will be discussed.

43-505 - V Room 5 0 5 - V 1:45 PM–3:45 PM Two Hours FREE

SPECIAL SYMPOSIUM Leadership Management for Women Pam Boyd This class is for women who want more clarity, affirmation and motivation for their role as leaders in the vision care community. Content will include tips for dealing with the specific challenges women face, including: balancing your home life with your work life; feeling guilty about being firm with associates; taking on too much and playing the martyr (because it’s just easier to do it yourself); feeling like you have to act like a

man in order to be authoritative; not speaking assertively about what you want or need (fearing being called the “b-word” if you do).

4 3 - 6 01 -V Room 601-V 1:45 PM–3:45 PM Two Hours

Retinal Grand Rounds: Ocular Effects of Systemic Disease W. Lee Ball, OD As a primary eyecare profession, optometry is on the front line of public health. Oftentimes it is the optometrist who first sees the early signs of sight, and possibly life threatening, systemic disease processes like diabetes, hypertension and hyperlipidemia. Given the primary care role of optometrists, who are often the gatekeepers to ophthalmologic care, it is important that primary care optometrists be well versed in the latest treatments of systemic disease and prepared to treat, provide appropriate and timely referral, and/ or co-management services with other health care professionals.

4 3 - 8 07 -V Room 807-V 1:45 PM–3:45 PM Two Hours

Clinical Problem Solving: Complex Case Management

board certification review program

4 4-30 4-S Room 30 4-S 4:00 PM–5:00 PM One Hour

The Brighter Side of Sunlight: The Epidemic of 25-Hydroxyvitamin D Deficiency Stuart Richer, OD Vitamin D deficiency is associated with no less than 25 medical conditions, the common cold and winter mortality. Some scientists consider it to be a new public health epidemic, particularly for the growing population of people of color living and working 24/7 indoors in northern climates in the U.S. and Canada. This is of crucial concern for ODs, due to a dearth of minority health care providers. Much can be achieved with an OTC supplement costing pennies per day. This is one of the most important issues emerging in contemporary medicine, and is not without controversy.

4 4-503-V Room 503-V 4:00 PM–5:00 PM One Hour

American Pie Meets American Idle: Nutritional and Nutraceutical Management of Obesity-Related Eye Disease

Jim Owen, OD The course will cover various cases on anterior segment treatment, including surgical and therapeutic cases. It will review the differential diagnosis in each case as well as the treatment options.

A. Paul Chous, MA, OD, FAAO Surveys show patients place high value on discussing weight loss, exercise and supplementation. We present the biologic rationale for specific nutrients and exercise with respect to insulin resistance, inflammation, oxidative stress, and obesity-related cardiovascular and eye disease. Effective patient communication will be considered.

4 4 - 10 6 -S Room 106-S 4:00 PM–5:00 PM One Hour

4 4-505-V Room 505-V 4:00 PM–5:00 PM One Hour

Current Trends in Pediatric Eyecare — Literature-Based Clinical Applications

Systemic Medical Jeopardy

Tim Hug, OD This course will review recent publications in pediatric topics such as amblyopia, refractive surgery and myopia control. Evidence-based guidelines for the clinician will be presented. Long-term outcomes will also be presented.

4 4 - 2 01 -S Room 201-S 4:00 PM–5:00 PM One Hour

Presenting Fees and Prices So That the Patient Recognizes the Worth of the Expense Mark Wright, OD, FCOVD Value, not price, is the driver for most patient decisions. This course will give practical suggestions on how to set and present fees so that the patient recognizes the value of the experience. This course will show how to pre-set patients to accept your fees even before they are presented to the patient. After this course, you will be able to handle questions such as “How much are your eye exams?” and objections to fees with ease.

David Sendrowski, OD Learning while having fun is the philosophy of this course. Systemic/Ocular conditions are presented in a “Jeopardy” style with questions that cover the etiology, diagnosis, treatment and management of the condition. Audience members will be divided into teams for a challenging time.

4 4-601-V Room 601-V 4:00 PM–5:00 PM One Hour

AMD: A Proactive Approach Jeffry Gerson, OD This course will discuss some preventative strategies that can be taken with AMD. Strategies for prevention of both dry and wet AMD will be discussed, and how to take a proactive approach.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

More Courses, Covering More Topics, Than You Will Find Under One Roof, Anywhere Else in the World ACCREDITATION LEGEND

ABOUT ACCREDITATION

CONFERENCE UPDATES

A — ABO

The accreditation designations serve as a guide to assist you with course selections. The courses listed are “pending CE approval.” Please refer to www.visionexpowest.com/ce under the Continuing Education tab for current CE approvals. You can change a course selection after you register by calling Client Services at 1.800.811.7151.

• Course handouts are available online prior to the Conference. They will not be available onsite for pre-registered conferees. After you register for your courses, you will be able to print your own course handouts and bring them to the conference. Course handouts are also available online after the conference.

N — NCLE P — AOA Paraoptometric J — JCAHPO C — COPE T — TQ/CEE NYS-D/CL — New York State Optician — Dispensing/Contact Lens

• You will no longer receive duplicate course tickets. You will now receive one ticket per course.

International Vision Expo is not responsible for courses that do not receive accreditation. Do not assume that the courses you register for will be approved. You will not receive credit if you are late to a course. Course approvals will also be available onsite in the Conference and Registration areas.

The accreditation is pending. The “pending CE approval” courses are being submitted to the accrediting agencies for consideration of approval — if the accreditation designation is NOT listed, the course is NOT being submitted to that agency.

• After the conference, you will receive a letter verifying your course attendance. Please submit this letter to your state board/national accreditation agency for license renewal.

wednesday, october 6 1:30 pm–3:30 pm

3:45 pm–5:45 pm

12-205-S A Forensic Study to Assist You in Understanding Your Profitability

13-205-S How to Implement Disney® Management into Your Practice (Wright)

(Binkowitz/Manso)

Optometrists/Ophthalmologists

Program is subject to change

C, A

12:15 pm–1:15 pm

1:30 pm–3:30 pm

3:45 PM–5:45 PM

11-503-V New Horizons in Dry Eye Disease

12-503-V Optic Nerve and Nerve Fiber Evaluation

13-503-V O cular Effects of Systemic Medications and Systemic Effects of Ocular Medications (Onofrey)

(Gaddie/S. Morris)

(Semes/Gaddie)

C 11-106-S T he Latest in Corneal Dystrophies and Degenerations (Lonsberry)

11-201-S T he Ocular Surface and Infection: What Practicing Clinicians Need to Know (Epstein) C 11-203-S M acular Protective Pigment Density and AMD (Eldridge)

C 12-106-S Tales from the Trenches: Posterior Segment

11-303-S Therapeutic Update (Madonna)

(Dunbar)

12-201-S N ew Paradigms in the Diagnosis and Management of Contact Lens-Related Microbial Keratitis (Epstein)

C, T

(Semes)

C, T

13-201-s W hat Would You Do? Difficult Contact Lens Cases and How to Fix Them C, N

(Kading, Brujic)

C, N

13-203-s What’s New in Eyecare? (MODERATOR: P. Shaw-

12-303-S Must-Have Systemic Medications (Onofrey)

13-303-s Therapeutic Options in Ocular Surface Disease

C 11-601-V Blood Flow in Glaucoma (Semes)

C 13-106-s Adventures in Posterior Segment Grand Rounds

12-203-S A nterior Segment Disease — From the Front Office to the Back (Kading/Brujic) C, T

C 12-601-V Utilizing Spectral Domain OCT (Madonna)

Ophthalmic Professionals (Opticians/Paras/Staff)

C, A

McMinn; PANELISTS: Smick/Schaeffer/Dunbar/Kerksick)

(S. Morris)

C, T

13-601-v S mart Medicine for Your Eyes: The Role of NUTRITION in the Primary Care Practice (Anshel) C, T

Arranged through the efforts of Ocular Nutrition Society (ONS)

1:30 pm–3:30 pm

3:45 pm–4:45 pm

5:00 pm–6:00 pm

12-104-S A llied Health — The Finesse Needed for High Tech Ophthalmic Testing

13-104-S Office Efficiencies (Della Pesca)

14-104-S The Prescribing and Selling System for AR Lenses

(Graves/Rovick)

(Della Pesca)

J, P

12-302-S Unlocking the Mysteries of Photochromics (Carlton)

A, P 13-302-S How to Sell Expensive Stuff (Gibb)

A, P, NYS-D

12-507-V How to Identify Your Keys to Business Success

13-507-V A llied Health — Becoming a High Level Tech (Rovick) J, P

(Elkin)

A, P 14-302-S Allied Health — Ocular Emergencies & Triage (Young)

14-507-V A llied Health — General Ophthalmic Knowledge and Terminology (Rovick)

J, P

thursday, october 7 8:30 am–9:30 am

9:45 am–11:45 am

21-205-S Review-Based Staff Compensation Strategies and Benchmarks (Binkowitz)

22-205-S Tried and True vs. New Marketing Techniques

Optometrists/Ophthalmologists

C, A

(P. Shaw-McMinn/V. Shaw-McMinn)

C, A

8:30 am–9:30 am

9:45 am–11:45 am

21-503-V Megatrends in Medicine (Onofrey)

22-503-V C linical Challenges — Practical Solutions; An In-Depth Look at the Anterior Eye (Kading/Epstein) C

21-106-S Use Wavefront Technology to Improve Your Patients’ Vision (P. Shaw-McMinn) C 21-201-S S o Many Images, So Little Time — How to Organize Your Patient Data for Maximum Efficiency and Profitability (Gerber) 21-203-S Provocative Clinical Grand Rounds (Madonna)

C 22-106-S Computer Vision Syndrome (Anshel) Arranged through the efforts of Ocular Nutrition Society (ONS)

22-201-S Optical Coherence Tomography (OCT) for Macular Disease and Glaucoma C C

21-207-S Put a Lid on It; The Role of the Lids in Ocular Surface Disease (Lonsberry)

(Chaglasian/Messner)

22-203-S Aspiring to Be a Million Dollar Practice (Braverman/Liane/Nelson)

22-207-S Ocular Manifestations in Autoimmune Disorders (Lonsberry) C

21-304-S The Economics of Primary Low Vision Care (Kammer/Lipschultz)

C 22-304-S Demystifying Low Vision: A Guide for Examination and Prescribing

C 21-505-V PRK: What, Where and Why? (Van Veen)

21-601-V N ew Risk Factors to Consider in Glaucoma: 24-Hour IOP and Ocular Perfusion Pressure (Chaglasian)

(Kammer/Lipschultz)

22-505-V Post-Operative Care for Laser Vision Correction (Morgenstern/Van Veen)

C, T

22-601-V What’s Your Next Step? Case Studies in Ocular Surface Disease C

(Hom/S. Morris) Arranged through the efforts of Ocular Surface Society of Optometry (OSSO)

C, T

22-702-v B OARD CERTIFICATION REVIEW PROGRAM — Advances in Anterior Segment Therapy (Oliver)

Ophthalmic Professionals (Opticians/Paras/Staff)

8:30 am–9:30 am

9:45 am–11:45 am 22-104-S F rame Buyers Program — How to Create and Implement a Successful Frame Buying Strategy (Carlton)

21-302-S BOOT CAMP — Optical Boot Camp Level 1 — Immersion Training for New Dispensers (Elkin/Young) This course is 8:30 AM–11:30 AM and continues 1:30 PM–4:30 PM; $199/$219, Not for Credit

21-507-V Progressive Lens Measurements Workshop (Carlton) $75, Limited Seating

22-507-V Frame Buyers Program — Frame Selection and Fitting Workshop (Gibb) A, P, NYS-D

21-704-V Pre-Appointing for Success (Carter)

$150, Limited Seating

A, P 21-706-V Merchandising Products and Services (Hanlin)

A, NYS-D

22-704-V e-technology — The Computerized Dispensary (Morgenstern)

21-805-V How to Collect Fees without Offending Patients (Suter)

A, NYS-D 22-706-V Interviewing Skills: Finding Shining Stars for Your Staff (Record)

A, P, NYS-D

22-805-V Marketing Benefits — Not Products (Carter) A, P

21-807-V Troubleshooting Fit and Comfort Complaints (Gibb)

A 22-807-V Allied Health — Diplopia — Don’t Panic (Rovick)

A, P, NYS-D

This course is 1 hour from 9:45 AM–10:45 AM

J, P

23-807-V Allied Health — Pharmacology for the Technician (Young) This course is 1 hour from 11:00 AM–12:00 PM

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

J, P

Program is subject to change

2:45 pm–3:45 pm

4:00 pm–6:00 pm

23-205-S A Systems Approach for Prescribing and Dispensing (P. Shaw-McMinn/Wright)

24-205-S Pulse Points of a Million Dollar Practice (West) C, A

C, A

2:45 pm–3:45 pm

4:00 pm–6:00 pm

23-503-V Time Domain vs. Spectral Domain OCT: What Does It Mean? (Sherman)

24-503-V T he Greatest Anterior Segment Disease and Medical Management of Contact Lenses Course — Ever! (Ficco/Schaeffer) C

23-106-S New Technologies for IOP Measurement (Gaddie) C 23-201-S The Importance of Nutrition in Dry Eye Syndrome and Macular Degeneration (Nelson)

C 24-106-S F rom Print to Practice: Contact Lenses — How to Treat Contact Lens-Related Dry Eye (Hom)

23-203-S Innovation in Sight: Electronic Lens Technology (Karpecki/Moody/Shupnick/M. Morris)

C, N

24-201-S Management of the Young Child in the Primary Care Practice (Erickson)

23-207-S Secrets of a Successful Multifocal CL Fitter (Hom) C, N 23-304-S 10 Tools and Tips to Growing Your Low Vision Practice (Kammer/Lipschultz)

C, T 24-203-S Systemic Antibiotic Management of Infection and Ocular Disease (Lonsberry)

C, T

24-207-S T he Non-Glaucomatous Optic Neuropathies: Ischemic Optic Neuropathy and Papilledema (Messner)

24-304-S Case Management: Overcoming Patient Objections (Kammer/Lipschultz) C

23-505-V Evidence-Based Lasik (Morgenstern)

23-601-V Technology within a Technology Driven Office (Lippiatt)

C 24-505-V Advanced Corneal Mapping: WaveScans and Topography (Morgenstern)

24-601-V Diagnosing and Managing the Glaucoma Suspect (Chaglasian) C

C 24-702-v BOARD CERTIFICATION REVIEW PROGRAM — Ocular Pharmacology (Oliver) C

2:45 pm–3:45 pm

4:00 pm–6:00 pm

23-104-S Management of Astigmatism with Soft Contact Lenses (Ward) N, J, P, NYS-CL

24-104-S F rame Buyers Program — A Contemporary Look at Frame Manufacturing Materials and Designs (Pierce) A, P, NYS-D

24-507-V OCT Hands-on Workshop (Dunbar) $150, Limited Seating

23-704-V Frame Buyers Program — Working with Exotic Frame Materials (Yoho)

A, P, J

24-704-V Patient Satisfaction vs. Patient Loyalty (Carter) A, P, NYS-D

23-706-V Conflict Resolution for Chickens (Suter)

23-805-V e-technology — Software Solutions to Increase Efficiency in Your Office (Walker)

24-706-V Motivation, Delegation and Team Building (Record)

24-805-V Avoiding Redos and Remakes (Morgenstern) A

24-807-V A llied Health — History Taking or Interrogation — How to Elicit a Valid History from the Uncooperative Patient (Graves)

A, P, NYS-D 25-807-V Allied Health — Grand Rounds for Techs — What Test to Do Next (Ward/Young)

J, P

friday, october 8 8:30 am–10:30 am

10:45 am–11:45 am

31-205-S Five Ways to Increase Profits

32-205-S Managing Your Practice Profitability One Hour at a Time (West)

(Moderator: P. Shaw-McMinn; Panelists: Burns/West/Gerber)

C, A

8:30 am–10:30 am

10:45 am–11:45 am

31-503-V Red Eye Rundown: Tales from Triage (Ball)

32-503-V Antibiotic Essentials (Hom)

Optometrists/Ophthalmologists

C 31-106-S Off Label Is Not Off Limits (Bloomenstein)

C 32-106-S Using Retinal Cameras as Screening and Diagnostic Tools (Fingeret)

C, T 31-201-S First Line Treatment — Sports Injuries and General Trauma (Cunningham)

C, T

31-203-S Point/Counterpoint in Glaucoma (Fingeret/Wooldridge) C 31-304-S Vision Care for Athlete-Patients (Erickson)

C 32-201-S Optic Neuritis: Clinical Trials and Tribulations (Messner)

32-203-S S tructural and Functional Diagnostic Tests Used in the Management of AMD (Shechtman)

32-304-S A nterior Segment and Posterior Pole Ocular Health Screenings Using a NonMydriatic Retinal Camera in the Detection of Vision Threatening Diseases C

31-505-V The Diagnosis of Retinal Disorders Invisible to Ophthalmoscopy

(Szirth)

32-505-V T he Role of High Tech Procedures in the Diagnosis and Management of Retinal Disorders (Sherman/Dunbar)

(Dunbar/Sherman) Arranged through the efforts of Optometric Retina Society (ORS)

31-601-V F rom Print to Practice: Retina — Posterior Vitreous Detachment: A Common Process with Potential for Ocular Morbidity (Shechtman) 31-606-V D eveloping a Diabetes Specialty within Your Optometric Practice: Save Vision, Extend Lives, Have Fun and “Catch the Wave” (Chous)

Arranged through the efforts of Optometric Retina Society (ORS)

32-601-V F rom Print to Practice: Contact Lenses — The Medical Model: Contact Lens Evaluation (Schaeffer) C, N 32-606-V Marginal Issues: Putting a Lid on Blepharitis (Kabat)

C 32-807-V Diabetes from the Eye of the Beholder (Chous)

31-807-V Clinical Grand Rounds (Ferrucci)

C 31-903-v BOARD CERTIFICATION REVIEW PROGRAM — Glaucoma Update (Thimons)

8:30 am–10:30 am

10:45 am–11:45 am

31-104-S Challenging Topographies, Irregular Astigmatism and Keratoconus

32-104-S Frame Buyers Program — Vendor Selection and Evaluation (Suter)

(Norman)

N, P, NYS-CL

Ophthalmic Professionals (Opticians/Paras/Staff)

31-207-S Branding the Power of You, Your Patients and Your Practice (Suter)

A 32-207-S Wavefront Aberrations and Contact Lens Fitting (Gzik)

N, J, P, NYS-CL

31-302-S BOOT CAMP — Contact Lens Boot Camp (McNelis/Ward) This course is 8:30 AM–12:30 PM; $139/$159, Not for Credit

31-305-S BOOT CAMP Workshop — Frame Adjusting & Repair (Yoho)

32-305-S B OOT CAMP Workshop — How to Take Accurate Spectacle Measurements (Yoho)

$150, Not for Credit, Limited Seating

This workshop is 10:45 AM–12:45 PM; $150, Not for Credit, Limited Seating

31-507-V e-technology — Is It Time to Sell Eyewear on the Internet?

32-507-V An Update on the Technology of AR Treatments (DeGennaro)

(Moderator: DeGennaro; Panelists: Cooper/Kodey/Wilson/Purcell)

31-702-V Allied Health — How to Troubleshoot Vague Visual Complaints (Graves/Rovick)

A, P, NYS-D 32-702-V Positioning Eyeglasses for Maximum Performance (Sheedy)

J, P

31-704-V Five Fundamentals of Optical Supervision (Record)

A, P, NYS-D 32-704-V The Power of Premium Products (Gibb)

A 31-706-V Advances in Design and Fitting of GP Lenses (Gzik)

N, P, NYS-CL

31-805-V Assessing and Correcting PAL Problems (Hanlin)

A 32-706-V Insurance Filing (Carter)

A, P, NYS-D 31-901-V curso de espaÑol — La Prescripcion Optica vs. La Montura — ¿Amigos o Enemigos? (Chajin) 8:30 AM–9:30 AM, Gratis

32-901-V curso de espaÑol — ¿Cuando Se Dana Una Venta? (Estrada) 9:45 AM–10:45 AM, Gratis

A, P

32-805-V Allied Health — Understanding Dry Eyes (Stewart)

J, P 33-901-V curso de espaÑol — La Ciencia, La Tecnologia y Las Ventas En El Sector De Las Opticas (Oviedo) 11:00 AM–12:00 PM, Gratis

Program is subject to change

1:00 pm–2:00 pm

2:45 pm–4:45 pm

5:00 pm–6:00 pm

30-503-v KEYNOTE address The Recession’s Over! Now What? (Thredgold)

33-205-S The Great Debate: Staff Management Tactics

34-205-S C ommunications within Your Practice: Your Path to Success (West)

EyeMax Theater, Room 503-V, FREE, Not for Credit

(Moderator: P. Shaw-McMinn; Panelists: Wright/West/Gerber/Boyd)

C, A

12:00 pm–2:30 pm

2:45 pm–4:45 pm

5:00 pm–6:00 pm

Mid-Day Programming

33-503-V Cataract Surgery and IOLs 2010: Don’t Wait to Update

34-503-V New Paradigms in Managing Ocular Surface Disease (Schaeffer)

(Cunningham/Bloomenstein)

Visit the Exhibit Hall

(page 8)

30-000-V Lunch with the Experts (page 21)

30-503-V Keynote address (page 13)

33-106-S Posterior Corneal Disorders (C. Thomas) C 33-201-s Choosing the Right EHR: System Selection Made Early (S. Morris)

The Recession’s Over! Now What? (Thredgold)

33-203-S Scleritis, Episcleritis and Other Inflammatory Conditions (Ferrucci)

C 34-106-S O ffer Better Vision to Your Patients by Correcting Higher Order Aberrations with Contact Lenses (P. Shaw-McMinn)

34-201-S The Role of Nutrition and Exercise for Eyecare Patients (Owen)

34-203-S When and How to Do a Basic Neurologic Evaluation of Your Patient C, T

33-304-S Retinal Findings with Systemic Disease (Gerson)

(Sendrowski)

34-304-S The MRSA Epidemic (Ficco) C

33-505-V Retinal Grand Rounds (Dunbar/Shechtman)

C 34-505-V What’s New in the Management of Common Retinal Disorders (Shechtman) Arranged through the efforts of Optometric Retina Society (ORS)

Arranged through the efforts of Optometric Retina Society (ORS)

C 33-601-V F rom Print to Practice: Glaucoma — Is Imaging Better Than Fields? (Wooldridge)

C 34-601-V Understanding the New Solutions (Hom)

33-606-V 21st Century Glaucoma Therapy (Fingeret)

C, N 34-606-V Therapeutic Review: Systemic Management of Ocular Disorders (Kabat)

C, T 33-807-V Walking the Plank into Lacrimal and Orbit Disorders (Kabat) C 33-903-v B OARD CERTIFICATION REVIEW PROGRAM — Retina and Systemic Disease (Thimons)

12:00 pm–2:30 pm

2:45 pm–4:45 pm

Mid-Day Programming

33-104-S Emerging Trends in Contact Lenses (Norman)

30-000-V Lunch with the Experts (page 41)

30-503-V Keynote address (page 13)

The Recession’s Over! Now What? (Thredgold)

5:00 pm–6:00 pm 34-104-S Frame Buyers Program — Retail 101 (McCormack) N, J, P, NYS-CL

Visit the Exhibit Hall (page 8)

C 34-807-V F ire a Staff Member Legally in a Way That They Continue to Promote Your Practice (Burns)

33-207-S PAL Selection Strategies (Carlton)

A 34-207-S Using Wavefront Technology to Improve Your Patients’ Vision

A, P, NYS-D 33-302-S Current Trends in Free-Form Lenses (DeGennaro)

(DeGennaro)

34-302-S Using Reverse Geometry and GP Lens Design (Gzik) A, P, NYS-D

N, J, P, NYS-CL

33-305-S BOOT CAMP Workshop — Basic Lensometry (Yoho) This course is 2:45 PM–5:45 PM; $225, Not for Credit, Limited Seating

33-507-V Opticians Online (Record)

34-507-V Instrumentation for Fitting Today’s Lenses (Hanlin) A

33-702-V The Latest & Greatest in Lens Materials and Coatings (Harrison)

A, P, NYS-D 34-702-V Your Mouth Is Moving — Does Your Body Agree? (Carter)

A, P, NYS-D 33-704-V A llied Health — The Importance of the Technician’s Role in the Ophthalmic Exam (Stewart)

A 34-704-V Frame Buyers Program — How to Judge a Quality Frame

J, P

33-706-V Frame Buyers Program — Frame Buying Fundamentals (Suter)

33-805-V Five Tips for Multiple Pair Sales (Gibb)

(Pierce)

A, P, NYS-D

34-706-V e-technology — E-Marketing (Main)

34-805-V Allied Health — Infection Control in the Eye Doctor’s Office A

(Stewart)

J, P

saturday, october 9 8:30 am–9:30 am

9:45 am–11:45 am

41-205-S E-Prescribing and Incorporating EMR into Your Practice (Wright)

42-205-S U se the Medical Model and Advanced Technology to Improve Patient Care and Profits (C. Thomas)

Ophthalmic Professionals (Opticians/Paras/Staff)

Optometrists/Ophthalmologists

C, A

8:30 am–9:30 am

9:45 am–11:45 am

41-503-V Ocular Potpourri (R. Thomas/Melton)

42-503-V Clinical Grand Rounds (Melton/R. Thomas) C

41-106-S New Developments in Posterior Pole Management (Ferrucci)

41-201-S Ocular Dermatology (Sendrowski)

C 42-106-S Avoiding Malpractice (Sherman)

42-201-S Inflammation in Systemic and Ocular Health: The Role of Nutrition (Richer) C

41-203-S Clinical Decision Making and Evidence-Based Medicine (Ball)

C 42-203-S Medicare Coding & Billing Part 1 (McGreal)

41-304-S Antioxidants and Human Vision (Richer) C 41-505-V Picking Through Ophthamology’s Trash (Kabat)

42-505-V Management of Ocular Trauma in Children (Hug) C

41-601-V Contemporary Care of the Patient with Diabetes (Gerson)

41-807-V Co-Management of Premium IOLs (Owen) Arranged through the efforts of Optometric Council on Refractive Technology (OCRT)

C, T 42-601-V Ocular Emergencies — Titanic Disasters (Sendrowski)

9:45 am–11:45 am

41-104-S The Glasses Were Made Right, So What’s Wrong? (Gzik)

42-104-s How to be a Supervisor without Being a Jerk (Boyd)

A, P, NYS-D

42-807-V B OARD CERTIFICATION REVIEW PROGRAM — Cataract and Refractive Surgery Review (Owen)

8:30 am–9:30 am

41-302-S BOOT CAMP — Optical Boot Camp Level 2 — Top Gun (DeGennaro/Carlton) This course is 8:30 AM–12:30 PM; $139/$159

A, P, NYS-D

41-507-V Lab and Lens Processing and Technology Update (Harrison)

42-507-V Frame Buyers Program — Benchmarking Your Optical Dispensary A

41-706-V Frame Buyers Program — Eyewear Pricing (Main)

(Main)

41-901-V curso de espaÑol — Optica y Laboratorio Optico — Una Pareja Dispareja (Chajin) 8:30 AM – 9:30 AM, Gratis

42-706-V Scleral Lens Fitting and Troubleshooting (Norman) A

41-805-V A llied Health — When the Unexpected Happens — Non-Ocular Medical Emergencies in the Office (Stewart)

N, J, P, NYS-CL 42-805-V Understanding and Recommending Close Environment Lenses (Morgenstern)

J, P

A, P, NYS-D 42-901-V curso de espaÑol — ¿Porque Se Despiden Nuestros Clientes Sin Comprarnos? (Estrada) 9:45 AM–10:45 AM, Gratis

43-901-V curso de espaÑol — Detras Del Lente Oftalmico Perfecto (Oviedo) 11:00 AM–12:00 PM, Gratis

The 2010 International Vision Expo West courses have been submitted to ABO, NCLE, JCAHPO, COPE, AOA Paraoptometric Section, NY State Board for Ophthalmic Dispensing, and all State Boards of Opticianry for consideration of Continuing Education Credit approval. Most State Boards of Optometry now accept COPE approved courses. For specific State Board of Optometry license rules and regulations pertaining to the COPE acceptance, International Vision Expo recommends contacting your State Board directly. COPE approved courses are accredited in Canada. JCAHPO’s disclaimer for courses awarded JCAHPO CE credit states, “This course is not sponsored by JCAHPO; only reviewed for compliance with

C, A

JCAHPO standards and criteria and awarded continuing education credit accordingly; therefore, JCAHPO cannot predict the effectiveness of the program or assure its quality in substance and presentation.” • Only Optometrists and Opticians licensed in Florida must provide their license # when registering for International Vision Expo continuing education courses. • All Optometrists are required to provide their ARBO/OE Tracker # for COPE when registering for International Vision Expo continuing education courses.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

Program is subject to change

1:45 pm–3:45 pm

4:00 pm–5:00 pm

43-205-S Retaining Valuable Employees (C. Thomas)

44-205-S Cheap Marketing That Pays Off Big Time (Gerber) C, A

1:45 pm–3:45 pm

C, A

4:00 pm–5:00 pm

43-503-V Glaucoma Update and Grand Rounds (Melton/R. Thomas) C 43-106-S Pediatric Grand Rounds (Hug)

44-503-V A merican Pie Meets American Idle: Nutritional and Nutraceutical Management of Obesity-Related Eye Disease (Chous) C 44-106-S Current Trends in Pediatric Eyecare — Literature-Based Clinical Applications (Hug) 44-201-S P resenting Fees and Prices So That the Patient Recognizes the Worth of the Expense (Wright)

43-203-S Medicare Coding & Billing Part 2 (McGreal)

C 44-304-S The Brighter Side of Sunlight: The Epidemic of 25-Hydroxyvitamin D Deficiency (Richer)

43-505-V SPECIAL SYMPOSIUM — Leadership Management for Women (Boyd)

44-505-V Systemic Medical Jeopardy (Sendrowski)

FREE

43-601-V Retinal Grand Rounds: Ocular Effects of Systemic Disease (Ball)

43-807-V B OARD CERTIFICATION REVIEW PROGRAM — Clinical Problem Solving: Complex Case Management (Owen)

C 44-601-V AMD: A Proactive Approach (Gerson)

1:45 pm–2:45 pm

3:00 pm–4:00 pm 44-104-S The Power of Package Pricing (Della Pesca)

43-302-S Latest Trends in Performance Sunwear (Gibb)

44-302-S Frame Buyers Program — Sunwear Sales Strategies from Top Retailers A, P, NYS-D

43-507-V Understanding the Optics of Strong Lenses (Pierce)

(Gibb)

44-507-V Solving Glare Problems with Lenses (Pierce) A, P, NYS-D

A, P, NYS-D

43-706-V Top 10 Pearls for Presbyopic Contact Lens Fitting (Gzik) This course is 2 hours from 1:45 PM–3:45 PM

N, J, P, NYS-CL

43-805-V How Contrast Sensitivity Affects Visual Perception (Hanlin)

44-805-V Using Ergonomics in Eyewear Selection and Fitting (Sheedy) A, P, NYS-D

A, P, NYS-D

43-505-V SPECIAL SYMPOSIUM — Leadership Management for Women (Boyd) FREE

• If you are requesting/maintaining AOA Para Certification, JCAHPO Certification, or New York State Optician Licensure, be sure to complete a Certification Request Form available onsite in the Conference Office. A Continuing Education Certificate will be mailed to you after the conference. • To request a TQ/CEE Exam(s), please complete the TQ/CEE Exam Request Form available onsite in the Conference Office and be sure to return it to the Conference Office before departing. If you do not complete a form onsite, you will NOT receive the exams. After the Conference, you will receive the test questions by mail from the Southern California College of Optometry (SCCO), which administers these exams. SCCO will directly charge you $30 for grading each exam.

Please refer to the Web site for the current CE approvals at www.visionexpowest.com/ce under the Continuing Education tab. Remember, you always have the opportunity to change a course selection after you have registered by calling Client Services at 1.800.811.7151.

cou r s e d e s c r i p t i o n s O phthalmic P rofessionals — O pticians/ Paras/ staff Program is subject to change

wednesday, october 6 12-10 4 - S Room 10 4 - S 1:30 PM–3:30 PM Two Hours

The Finesse Needed for High Tech Ophthalmic Testing

allied health

Dianna Graves, COMT, BS Ed; Lisa Rovick, MHSc, CO, COMT High tech testing involves more than an advanced diagnostic instrument. Understanding each instrument is more than knowing which button to push. An excellent technician should know how to adapt the testing process for patients who need accommodation. For example, how do you perform an automated visual field on a hearingimpaired patient with an interpreter?

12-302 - S Room 3 0 2 - S 1:30 PM–3:30 PM Two Hours

Unlocking the Mysteries of Photochromics Jenean Carlton, BA, ABOC, NCLC This is an intermediate level technical course about the science behind photochromic lenses. This course will provide you with information regarding present day photochromic lens technology. Topics to be discussed will be the chemical makeup of photochromic dyes; the CIELAB 3-D color space model and its use in reproducing and measuring exacting color values; organic and inorganic photochromic materials; and photochromic production methods, including imbibed and in-mass. We will also discuss current photochromic lens designs on the market.

12-507 - V Room 5 07 - V 1:30 PM–3:30 PM Two Hours

How to Identify Your Keys to Business Success Cindy Elkin Are you overwhelmed with items competing for your attention? Do you feel like you spend your time as a business owner “putting out fires?” Is your team having difficulty pulling in the same direction? By determining your individual critical success factors, you can focus your energy on the things that will really make a difference in your business, and help your team to know what’s most important. Leading management experts have used this tool for decades to identify the keys that will unlock the door to success. This two-hour session will give you the information you need to identify your personal critical success factors, and get you on the road to profits.

13-10 4 - S Room 10 4 - S 3:45 PM–4:45 PM One Hour

Office Efficiencies Michael Della Pesca Patient satisfaction and practice success is dependent on every department within an ophthalmic office. The impact of product turnaround time and patient satisfaction is as important as your relationship with your patient. This course will identify problem areas as well as how to implement simple strategies that will improve patient satisfaction and practice profitability.

13 - 3 0 2 -S Room 302-S 3:45 PM–4:45 PM One Hour

How to Sell Expensive Stuff Joy Gibb, ABOC Take the anxiety and fear out of presenting top of the line products. Learn what motivates luxury buyers and how to use that knowledge to increase your eyewear sales. Learn practical tips on buying, merchandising and selling high-end products, as well as how to train your staff to increase their confidence in presenting these products.

13 - 5 07 -V Room 507-V 3:45 PM–4:45 PM One Hour

Becoming a High Level Tech

allied health

Lisa Rovick, MHSc, CO, COMT Do you want to become the “go-to person” in your office? Make the connection between the patient’s “chief complaint” and what will happen next in the clinic. Being prepared for the next step will streamline the visit for the patient, make the best use of the doctor’s time and turn you into “SUPER-TECH.”

14 - 10 4 -S Room 10 4-S 5:00 PM–6:00 PM One Hour

The Prescribing and Selling System for AR Lenses Michael Della Pesca Today’s technology allows you to customize solutions based on your patients’ specific needs. It’s critical that you regularly take the time to stay up-to-date on the products you offer and their unique features and benefits. This session will help you create and implement a process to clearly and concisely communicate the benefits of Anti-Reflective technology during every patient interaction throughout their visit to your practice.

14 - 3 0 2 -S Room 302-S 5:00 PM–6:00 PM One Hour

Ocular Emergencies & Triage

allied health

Vincent Young, MD The purpose of this course is to familiarize you with the various presentations and management of ocular emergencies and ocular trauma, with an emphasis on recognizing clinically important signs, as well as acute management of the conditions.

14 - 5 07 -V Room 507-V 5:00 PM–6:00 PM One Hour

General Ophthalmic Knowledge and Terminology

allied health

Lisa Rovick, MHSc, CO, COMT The eye is a very complex structure, even though it is not much more than an inch in diameter! This course will take you on a tour of the structures of the eye from the lids to the optic nerve.

thursday, october 7 21-302-S $199/$219 Room 302-S 8:30 AM–11:30 AM and continues 1:30 PM–4:30 PM Six Hours

Optical Boot Camp Level 1 — Immersion Training for New Dispensers

boot camp Cindy Elkin; Vincent Young, MD This program is a “must-attend” for all first-year optical employees and those wanting a comprehensive update on basic skill sets. You’ll learn all the need-to-know information on “The Incredible Eye: Basic Ocular Anatomy and Physiology;” “Practical Optics: Light, Lenses and Frames;” and “Boot Camp Dispensing Tactics: Eyewear Function, Fit and Fashion.” This session will be delivered in an engaging and fun format and can be used to cross-train all staff in an optical practice. Not for Credit

21-507-V $75 Room 507-V 8:30 AM–9:30 AM One Hour

Progressive Lens Measurements Workshop Jenean Carlton, BA, ABOC, NCLC This hands-on course will instruct new optical staff members in the appropriate methods of fitting and dispensing progressive addition lenses. Students will use frames and measuring tools to practice taking accurate measurements on one another. Attendees will learn how to take accurate PDs (with a PD ruler as well as with a Corneal Reflex Pupillometer), segment height placement, vertex distance and pantoscopic tilt angle. You will learn how to make final adjustments at the time of dispense and the proper language to use with patients when dispensing progressive lenses. The course will discuss the fitting differences in the many progressive lens designs currently on the market, including long and short corridors, computer or office designs, and Freeform or digitally surfaced lenses. Limited Seating

21-70 4-V Room 70 4-V 8:30 AM–9:30 AM One Hour

Pre-Appointing for Success Sharon Carter Are you pre-appointing your patients? Is it generating the results you want? Would you like to pre-appoint your patients but don’t know how to get started? This course will give you a system that will make pre-appointing patients easy and will work well in any office. It will walk you through pre-appointing from the patient’s initial visit to next year’s visit. If you want your practice to grow at the optimum pace, you not only have to acquire new patients, but you need to keep the ones you already have.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

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For more information about print, e-media, and live event solutions please contact our sales team: Lauri Jorgensen Group Publisher 732-346-3013 ljorgensen@advanstar.com

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Samyu Ganesh Sales Coordinator 732-346-3077 sganesh@advanstar.com

Financial Effective Buying Maximize Potential Select Manage Course 221 2:00 pm – 3:0 Inventory Business Financial Effective Buying Maximize Pote >> Frame Tec & Design – Benchmark Frame Inventory Business Financial Effective Buy cou r s e d e s c r i p t i o n s New, Wha 230 Manage Monitor Promote Benchmark Frame InventoryCourse Busin O phthalmic P rofessionals — O pticians/ Paras/ staff Program is subject to change The Vision Council’s programs help you enhance your

thursday, october 7 21-706 - V Room 7 0 6 - V 8:30 AM–9:30 AM One Hour

Merchandising Products and Services Pete Hanlin, ABOM Although ophthalmic optics is a medical/technical science, delivery of ophthalmic products necessarily involves a retail (merchandising) component. When ophthalmic products and services are presented/ merchandised in manners which are attractive to the consumer/patient, patients are more likely to accept recommendations and enjoy the benefits modern ophthalmic products have to offer. This course is intended to offer recommendations on merchandising of ophthalmic products and services to both increase the quality of products purchased and the revenue generated by the practitioner.

3:15 pm – 5:1 >> Want Vs. N Creating E Desire Course 241

career, your practice and your community’s vision health. 2 2 - 5 07 -V $150 Room 507-V 22-807-V Room 807-V For more information, visit www.thevisioncouncil.org. 9:45 AM–11:45 AM Two Hours 9:45 AM–10:45 AM One Hour

Frame Selection and Fitting Workshop

Diplopia — Don’t Panic

allied health Lisa Rovick, MHSc, CO, COMT co-sponsored by EyecareTriage Business Joy Gibb, ABOC and clinic evaluation of diplopic complaints in frame buyers adults can be very challenging. This course will start at Want to know what program Maximize Potential Sele the beginning — when a patient calls for an appointment frames work on with the complaint of double vision, or when a patient, what faces and why? Reduce the guesswork and fear Financial Buyin scheduled for a routine complete examination,Effective turns out sometimes involved in frame selection and increase to have double vision. Appropriate scheduling, triage patient satisfaction. Whether you’re a rookie or veteran Frame Inventory Busine questions specific to strabismus/diplopia, history and dispenser, you’ll benefit by learning fitting tips in this Promote Benchmark Fra examination elements will be covered. Management of exciting, hands-on, instructor-led training that will get you diplopia will be briefly covered. doing rather than listening! Select Manage Monitor Limited Seating

2 2 - 7 0 4 -V Room 70 4-V 9:45 AM–11:45 AM Two Hours

23-10 4-S RoomPotential 10 4-S Maximize Sele 2:45 PM–3:45 PM One Hour Financial Effective Buyin

Management of Astigmatism Soft Frame with Inventory Contact Lenses

Busine Monitor Promote Benchmark Frame Inventory Business E-technology Promote Benchmark Fra Michael Ward, MMSc, FAAO Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark Uncorrected astigmatism precludes optimal visual Sam Morgenstern Select Manage Monitor How to Collect Fees without Offending function. Irregular astigmatism, where the principal Now more than ever, computers, the Internet and Frame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor Maximize Potential Sele Patients axes are not 90 degrees apart, cannot be adequately your optical dispensary are becoming more and more with spectacles or soft contact lenses. Potential Irregular Donna Suter Promote Benchmark Frame Business Financialcorrected Effective Buying Maximize integrated. This Inventory course will introduce you to today’s Buyin astigmatism is usually presentFinancial in keratoconus,Effective pellucid Does asking for money or deposits from your patients computerized dispensary, from tips on picking and Select Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying marginal degeneration and other ectasias, and may be Inventory Business Fina make you uncomfortable? This necessary part of each choosing point of service software to inventory control to present following penetrating keratoplasty and refractive patient encounter can be fraught with verbal landmines ordering, video imaging and even marketing your Benchmark Maximize Potential online Select Manage Monitor Promote Frame Inventory Business Benchmark FrametoInven 8 hours of courses rece surgery. Contact Choose lenses can correct irregular astigmatism for the unprepared. This course contains practical practice using social media like Facebook and Twitter. by providing a smooth, spheric anterior refractive surface Certific Financial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark information designed to guide you through drama-free The optical world is fast becoming more and more your FrameMonitor Buyer’s Manage Promo to the eye. This course will present fitting indications, collections. computerized. Don’t be left behind. Frame Inventory Business Financial Effective Buying Maximize Potential Selectanalysis, Manage special considerations, topographical lens Monitor material choice and initial lens selection. Case reports 21-807 - V RoomBenchmark 8 07 - V 2 2Frame - 7 0 6 -V Inventory Room 706-V Promote Business Financial Effective Buying Maximize Potential Thursday, March 26 Friday,will March 27 to highlight Saturday, Sunday, March 29 be used learningMarch points.28 The Vision Council’s progra 8:30 AM–9:30 AM One Hour 9:45 AM–11:45 AM Two Hours 1:00 pm – 3:00 pm 9:45 am – 11:45 am 12:15 pm –Buying 2:15 pm 10:15 am – 12:15 pm Select Manage Monitor Promote Benchmark Frame >> Inventory Business Financial career, Effective your practice and ya >> Eyewear Pricing >> Power PanelRoom >> – Retail Formulas Manage Your Frame 23-70 4-V 70 4-V Troubleshooting Fit and Comfort Interviewing Skills: Finding Shining Stars Managing Blind For forvisit the Board – Don’t Let Frame It Maximize Potential Select Manage Monitor Promote Benchmark Inventory Business Strategies moreFinancials information, 2:45 You PM–3:45 PM One Complaints for Your Staff Course 1110 Dates And Breakups Hour Optical Dispensa Manage Financial Effective Buying Maximize Potential Select Manage Course 3208 Benchmark Course Frame 4311 Course 2210Monitor Promote Joy Gibb, ABOC Anthony Record Working with At some point and time in yourInventory dispensing career you’ll If you are serious about creating and maintaining a 12:45 pm – 2:45 pm 2:00 pm – 3:00 pm Business Financial Effective Buying Maximize Potential Select Manage Monitor Promote Exotic Frame >> Frame Technology >> Power Panel – encounter a patient who has a complaint about their highly motivated, high-performance team, bringing Materials & Design – What’s Retail Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select eyewear. When these situations happen, it can make you the right people on board to begin with is the most co-sponsored by Eyecare Busines Alex Yoho,Now ABOM What’s Merchandising and your patient uncomfortable and even frustrated. This important thing you will ever do. With that in mind, this New, frame buyers 2309 will Financial Manage Benchmark Frame InventoryCourse Business Buying 3308 This course discuss CourseEffective course will explore different case scenarios ofMonitor eyewear fit Promote course will concentrate on providing ophthalmologists, program 21-805 - V RoomPotential 805-V The Computerized Maximize Select Manage Dispensary 8:30 AM–9:30 AM One Hour

Frame Buyer’s Certificat

exotic frame optometrists, and all ECPs and business owners with 3:15 pm – 5:15 pmmaterials12:45 pm – 2:45 pm >> Professional thatVs. areNeed currently on the market. Handling techniques – fundamental skills, tips and techniques when it comes to>> Want Retailing Eye Creating Eyewear for some of these materials can beFor quite unique and will interviewing. After attending this class, it will be much Care Professionals The Vision Council’s programs help you enhance your Desire be covered. Following material discussion, functional easier for you to identify “star performers” and sniff 3307you to determine Course 2411 career, your your community’s vision health. characteristics of a frameCourse will assist outand “pretenders.” Your interviewing confidence will soar 22-10 4 - S Room 10 4 - practice S whether or not a beautiful frame is a functional frame For more information, visit www.thevisioncouncil.org. to new heights after attending this information-packed 9:45 AM–11:45 AM Two Hours worthy of your offering. presentation. and comfort complaints and offer a variety of solutions. Learn key troubleshooting tactics to pinpoint and resolve a wide spectrum of situations and complaints.

How to Create and Implement a Successful Frame Buying Strategy

2 2 - 8 0 5 -V Room 805-V 9:45 AM–11:45 AM Two Hours co-sponsored by Eyecare Business

frame buyers Jenean Carlton, BA, program ABOC, NCLC This program will provide you with practical strategies to successfully manage the frame inventory of an optical establishment. This course will be a lecture format that will also feature group activities to assist you in the learning process. Topics covered in this twohour program will include: managing your inventory for profit, understanding your customer, categories of branded eyewear, establishing inventory levels and percentages, working with vendors, controlling impulse purchasing, establishing a budget, selecting and utilizing a computerized inventory system, understanding the value difference in frames, how frames are fabricated and more.

Marketing Benefits — Not Products

Sharon Carter Are your optical sales where you would like them to be? If not, it could be the way you are presenting or “selling” in your optical. This course will teach you how to educate your patients on the benefits of each product you have to offer and how to present that in a way that is not perceived as high-pressure selling. When a patient is educated on the benefits they are buying rather than being sold to, they understand the value of what they are paying for. This eliminates remorse after the sale and promotes a good referral for your optical. Everyone loves to buy but hates high-pressure sales.

23-706-V Room 706-V 2:45 PM–3:45 PM One Hour

Conflict Resolution for Chickens Donna Suter Avoiding conflict by pretending it didn’t happen is the number one coping skill used by stressed-out healthcare professionals. When your team knows how to handle conflict in a non-aggressive manner, they’re happier, more excited and you’ll get more done. Conflict resolution is vital to your sanity and your practice’s success.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

Financial Effective Buying Maximize Potential Select Manage Course 221 2:00 pm – 3:0 Inventory Business Financial Effective Buying Maximize Pote >> Frame Tec & Design – Benchmark Frame Business Financial Effective Buy cou rInventory se descriptions New, Wha 230 Manage Monitor Promote — Benchmark Busin Ophthalmic Professionals O pticiansFrame /ParasInventory /staff Course

Program is subject to change3:15 pm – 5:1 The Vision Council’s programs help you enhance your

>> Want Vs. N Creating E Desire Course 241

23-805 - V Room 8 0 5 - V 2:45 PM–3:45 PM One Hour

career, your practice and your community’s vision health. 24 - 10 4 -S Room 10 4-S 24-70 4-V Room 70 4-V For more information, visit www.thevisioncouncil.org. 4:00 PM–6:00 PM Two Hours 4:00 PM–6:00 PM Two Hours

Software Solutions to Increase Efficiency in Your Office

A Contemporary Look at Frame Manufacturing Materials and Designs

E-technology

Phernell Walker, ABOM, NCLEC The days of paper are long gone. The solution to increasing efficiency, accuracy and optimizing the patient process in your practice is software. This fun and interactive course will explore how software optimizes your practice. Topics will include: patient flow, secrets to increasing speed and accuracy during exams, integration of instruments into digital format, lab order optimization and much more.

23-807 - V Room 8 07 - V 11:00 AM–12:00 PM One Hour

Pharmacology for the Technician

allied health

Vincent Young, MD This course will categorically present diagnostic and therapeutic drug types that are routinely encountered by ophthalmic professionals. Drug effects, side effects and therapeutic rationale will be presented as well as certain drug interactions. This course material is a must-know for understanding the important role that pharmaceuticals play in the ophthalmic office.

Patient Satisfaction vs. Patient Loyalty

Sharon Carter Has your practice invested money to attract new patients to have them go somewhere else after one or two co-sponsored by Eyecareonly Business frame buyers visits? Was a difference in price the chief attractor that program brought them to your practice only to have them find Laurie Pierce, LDO, a “better deal” down the street later? Do you advertise ABOM, NCLC “satisfaction guaranteed?” In this course, you will learn There is a growing awareness that business strategies that there is a distinct difference between satisfaction used by other industries can carry over into the and loyalty; “satisfaction can be shopped;” but “loyalty ophthalmic market. Optical businesses that are fashion can be created.” Learn what you can do to “WOW” your savvy are gaining momentum. Contemporary methods of patients, keep them coming back and set your practice manufacturing and new materials and designs present apart from your competition. added opportunities for multiple sales and business growth. Concepts, such as the Fashion Pyramid, will be 24-706-V Room 706-V presented to gain insight into what makes consumers 4:00 PM–6:00 PM Two Hours choose one particular frame over another.

24 - 5 07 -V $150 Room 507-V 4:00 PM–6:00 PM Two Hours

OCT Hands-on Workshop Mark Dunbar, OD, FAAO This hands-on workshop will allow you the opportunity to learn how to use and operate the Stratus OCT for glaucoma and macular disease. A knowledgeable faculty will be present to offer helpful pointers. From the novice to the seasoned pro, if you have an interest in the OCT, this course will offer something for everybody. Limited Seating

Motivation, Delegation and Team Building Anthony Record This management class will focus on three specific areas of supervision and leadership: motivation, delegation and team-building as fundamental in your success as a practice manager or team leader. Specific techniques for motivating employees to elevate their performance will be discussed. Delegation as a means of time management and staff development will be included. Finally, the importance of team-building, and teambuilding activities, will be revealed.

aximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business ancial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark ame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor omote Benchmark Frame Inventory Business Financial Effective Buying Maximize Potential lect Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying aximize Potential Select Manage Monitor Promote Benchmark Frame Inventory Business Choose 8 hours of courses to receive ancial Effective Buying Maximize Potential Select Manage Monitor Promote Benchmark your Frame Buyer’s Certificate ame Inventory Business Financial Effective Buying Maximize Potential Select Manage Monitor omote Benchmark Frame Inventory Business Financial Effective Maximize Potential Thursday, October 7 Buying Friday, October 8 Saturday, October 9 lect Manage Monitor Promote Benchmark Frame Inventory Business Financial Effective 9:45 am – 11:45 am 10:45 am – 11:45 am 8:30 amBuying – 9:30 am >> Frame Selection and >> Vendor Selection >> Eyewear Pricing aximize Potential Select Manage Monitor PromoteFitting Benchmark Frame Inventory Business Workshop and Evaluation Course 41-706-V 22-507-V Course 32-104-S ancial Effective Buying Maximize Potential Select Course Manage Monitor Promote Benchmark 9:45 amFrame – 11:45 am >> Benchmarking Your 9:45 am – 11:45 am 2:45 pm – 4:45 pm entory Business Financial Effective Buying Maximize Potential Select Manage MonitorOptical Promote >> How to Create and >> Frame Buying Dispensary Implement a Fundamentals Course 42-507-V nchmark Frame Inventory Business Financial Effective Buying Maximize Potential Select Successful Frame Course 33-706-V 3:00 pm – 4:00 pm anage Monitor Promote Benchmark Frame Inventory Business Financial Effective Buying Buying Strategy >>

Frame Buyer’s Certificate

Course 22-104-S

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

co-sponsored by Eyecare Business

2:45 pm – 3:45 pm >> Working with Exotic Frame Materials Course 23-704-V 4:00 pm – 6:00 pm >> A Contemporary Look at Frame Manufacturing Materials and Designs Course 24-104-S

5:00 pm – 6:00 pm >> Retail 101 Course 34-104-S 5:00 pm – 6:00 pm >> How to Judge a Quality Frame Course 34-704-V

Sunwear Sales Strategies from Top Retailers Course 44-302-S

cou r s e d e s c r i p t i o n s O phthalmic P rofessionals — O pticians/ Paras/ staff Program is subject to change

thursday, october 7 24-805 - V Room 8 0 5 - V 4:00 PM–6:00 PM Two Hours

Avoiding Redos and Remakes Sam Morgenstern With costs rising, the problem and cost of “re-dos” or “remakes” affects all aspects of the optical community, from manufacturers to consumers. This course is designed to help the dispenser recognize and avoid situations that would necessitate lenses or frames being redone or remade. Also discussed will be how to deal with these “re-dos,” including evaluation of problems that may arise and how to avoid them before they become a problem. Included will be a discussion of common problems, reasons for re-dos, where they may come from, and scenarios that can be identified by the dispenser.

24-807 - V Room 8 07 - V 2:45 PM–3:45 PM One Hour

History Taking or allied health Interrogation — How to Elicit a Valid History from an Uncooperative Patient

were being interrogated and the questions were overly invasive. How can you better improve your history style to get the answers both you and your doctor need to help the patient? We will discuss the difference between gentle questioning and interrogating, what to do with a patient that is being evasive and signs to look for when a patient is uncomfortable with your questions. Asking the question is easy — getting an answer is another story!

2 5 - 8 07 -V Room 807-V 4:00 PM–6:00 PM Two Hours

Grand Rounds for Techs — What Test to Do Next

allied health

Michael Ward, MMSc, FAAO; Vincent Young, MD Given specific patient complaints, what additional information or testing would be helpful to the doctor in making a diagnosis? If presented with a clinical photograph, can you determine what is wrong with this picture? Why can’t the patient see with their new glasses? Is punctual occlusion indicated in lipid tear deficiency? Questions, situations and case reports will be used to stimulate discussions of various ophthalmic entities.

friday, october 8 31-10 4-S Room 10 4-S 8:30 AM–10:30 AM Two Hours

Challenging Topographies, Irregular Astigmatism and Keratoconus Craig Norman Challenging corneal topographies usually include irregular astigmatism, where the principal axes are not 90 degrees apart, and therefore cannot be adequately corrected with spectacles or soft contact lenses. Irregular astigmatism is usually present in keratoconus, pellucid marginal degeneration and other ectasias. Additionally, it may be induced following penetrating keratoplasty and refractive surgery. Contact lenses can correct irregular astigmatism by providing a smooth, spheric anterior refractive surface to the eye. This course will evaluate various corneal topographies, contact lens fitting indications, special considerations, lens material choice and initial lens design selection. Case reports will be used to highlight learning points.

Dianna Graves, COMT, BS Ed History taking is one of the most important skills that assistants/technicians perform. It is also one of the hardest! Asking the “right” question does not always give you the answer you want. You felt your questions were appropriate and gentle — yet the patient felt they

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for all the latest OCT news and updates.

31-207 - S Room 2 07 - S 8:30 AM–10:30 AM Two Hours

Branding the Power of You, Your Patients and Your Practice Donna Suter How can you use a modern business practice, like branding, to develop long-lasting patient relationships and a strong image for your practice? You’re in the business of eyecare, and just as anyone who runs a business, you must take stock in your greatest assets to help ensure future success. In your “business,” the most valuable assets you have are your practice identity, your patients and your staff. How these factors interplay not only impact optical sales, they form the cornerstone of every successful service-oriented business.

31-302 - S $139/$159 8:30 AM–12:30 PM

Contact Lens Boot Camp

Room 3 0 2 - S Four Hours boot camp

Katherine McNelis, COA, ABOC, NCLC; Michael Ward, MMSc, FAAO This four-hour Contact Lens Boot Camp (aka Contact Lens 101) is designed for the beginning contact lens technician or optician. Assuming nothing, it will provide a comprehensive overview of the following technical areas: basic (contact lens relevant) anatomy and physiology, basic CL optics, lens parameters, initial assessment, basic soft lens fitting, soft toric lens fitting, and basic rigid lens fitting, and will also include contact lens care and dispense instructions and follow-up. Not for Credit

31-305 - S $150 Room 3 0 5 - S 8:30 AM–10:30 AM Two Hours

Frame Adjusting & Repair — Workshop

boot camp

Alex Yoho, ABOM This hands-on course is an essential course for beginning dispensers, or those in the business that could use a refresher. You will universally align a frame that has everything possible wrong with it. From this point, we will discuss factors that must be considered each time a frame is selected for optimum fit and optics. Finally, you will use their universally aligned frame and practice adjustments necessary to fit it properly. Not for Credit, Limited Seating

31-507 - V Room 5 07 - V 8:30 AM–10:30 AM Two Hours

Is It Time to Sell Eyewear on the Internet?

E-technology

Moderator: Edward DeGennaro, MEd, ABOM Panelists: David Cooper, OD, MS; Stephen Kodey; Lisa Wilson; Howard Purcell With the Internet becoming an increasingly convenient way to research products and purchase them, it was inevitable that prescription and non-prescription eyewear would find their way onto the Internet for sale. Some eyecare professionals see Internet eyewear retailing as a huge opportunity for serving patient needs and accommodating their lifestyle, while improving the retailer’s sales and profits. Other ECPs see it as an

Maximize Potential Sele Financial Effective Buyin cou r se descriptions Frame Inventory Busine Ophthalmic Professionals — O pticians /ParasBenchmark /staff Promote Fra Program is subject to change Select Manage Monitor Maximize Potential Sele eyewear delivery technology that’s fraught with errors 31-901-V g ratis salÓn 901-V Buyin Financial Effective and inconveniences. Who’s right and who’s wrong? This 8:30 AM–9:30 AM una hora Busine Frame Inventory “great debate” will be a lively topic of discussion by a panel of experts who will explore both sides of the issue La Prescripcion Promote Benchmark Fra so you can decide for yourself whether it’s time to begin Optica vs. La selling eyewear on the Internet. Come with your most Montura — ¿Amigos Select Manage Monitor critical questions as ample time will be provided for Curso de EspaÑol o Enemigos? Maximize Potential Sele questions from the audience. Alvaro Chajin Financial Buyin Dentro del entorno de las ópticas, el paciente Effective se enfoca 31 - 7 0 2 -V Room 702-V mas en la monturas que le hagan verse mejor, mas Inventory Business Fina 8:30 AM–10:30 AM Two Hours que una montura que le ayude a ver mejor. ¿Como se Benchmark Frame Inven integran los lentes y el armazón? Tanto los lentes como How to Troubleshoot allied health los armazones tienen tecnología muy avanzada para Vague Visual Monitor Promo complementarse. NecesitamosManage entender las necesidades Complaints

Dianna Graves, COMT, BS Ed; Lisa Rovick, MHSc, CO, COMT Troubleshooting a patient’s chief complaint is all about language. The question you ask leads to an answer, but is that answer the “real” answer? Relying on a patient’s interpretation of their visual problem may lead you down the wrong path during the exam. We will discuss examples of actual patient complaints and what they really meant.

31 - 7 0 4 -V Room 70 4-V 8:30 AM–10:30 AM Two Hours

Five Fundamentals of Optical Supervision Anthony Record Most managers and supervisors are promoted to leadership positions because they are technically skilled and highly proficient. They soon come to realize that those technical skills mean little when it comes to being an effective manager. This course is meant to fill in that gap, and provide five fundamental skills that will immediately begin to raise your “management” skills to the same level as your optical abilities.

31 - 7 0 6 -V Room 706-V 8:30 AM–10:30 AM Two Hours

Advances in Design and Fitting of GP Lenses Michael Gzik Gas permeable lenses have been around for 30+ years, but the designs and fitting principles have been with us for a century. This course will present advances in both design and fitting of GP lenses. The various designs include, but are not limited to, SV, bifocals, multifocals, reverse geometry, corneal reshaping, large diameter corneal lenses, semi-sceral and sclera lenses. It will also present advances in fitting theories and methods.

31 - 8 0 5 -V Room 805-V 8:30 AM–10:30 AM Two Hours

Assessing and Correcting PAL Problems Pete Hanlin, ABOM The quality of progressive lens designs has improved dramatically over the past couple decades. However, there are still occasions when patients experience visual challenges with their PALs. This course will provide you with a systematic approach to troubleshooting PAL nonadapts: from confirming the Rx to adjusting lens position to understanding the nuances of design that affect visual performance.

de la prescripción del paciente y cual montura es la más indicada para la correción visual del paciente sin dejar a un lado la estética de nuestro paciente.

The Vision Council’s progra career, your practice and y Room 10 4-S For more information, visit

32-10 4-S 10:45 AM–11:45 AM One Hour

Vendor Selection and Evaluation

Donna Suter co-sponsored by Eyecare Busines The money-making frame buyers magic of the refraction program is enhanced when paired with that must-have frame. What’s on your board? With vendors from all over the world vying for your frame budget and limited board space, how do you pick the “right” frame vendors? The strength of your agreements, understandings and relationships can make the difference between financial success and failure. The basics of vendor selection will be reviewed as well as tips on how to move past “gamesmanship” and “hardball” to a true partnership with a trade ally that can make you a star in the eyes of your patient and your boss.

32-207-S Room 207-S 10:45 AM–11:45 AM One Hour

Wavefront Aberrations and Contact Lens Fitting Michael Gzik Wavefront, lower and higher order aberrations, terminology and wavefront instruments can all sound confusing and complicated. This course is designed to increase our comfort level by comparing new technology to ones we all are familiar with. What do these technologies mean to us in the contact lens industry and how do we translate some of this knowledge to improve our practices?

32-305-S $150 Room 305-S 10:45 AM–12:45 PM Two Hours

How to Take Accurate Spectacle Measurements — Workshop

boot camp

Alex Yoho, ABOM This is an essential course for beginning dispensers, or those in the business that could use a refresher. You will learn the hows and whys of both frame and lens measurement. This course will follow the natural progression of measurements taken from frame selection to completed fabrication that will allow the dispenser to go beyond the basics and to create, ultimately, correct and comfortable eyewear. Not for Credit, Limited Seating

cou r s e d e s c r i p t i o n s O phthalmic P rofessionals — O pticians/ Paras/ staff Program is subject to change

friday, october 8 32-507 - V Room 5 07 - V 10:45 AM–11:45 AM One Hour

An Update on the Technology of AR Treatments Ed DeGennaro, Med, ABOM While anti-reflective (AR) treatments have been around for decades, they have only really become popular in the last 15 years or so. This popularity is due to a number of factors, but the major factor is that their technology has improved a great deal. This session will update you on the latest advances in AR treatments and provide insights into how to use these lenses to their best advantage.

32-702 - V Room 7 0 2 - V 10:45 AM–11:45 AM One Hour

Positioning Eyeglasses for Maximum Performance Jim Sheedy, OD, PhD Vision is optimized when lenses are precisely fitted before the eyes. The optical and visual consequences of distance and near PD, vertical lens location, pantoscopic tilt, vertex distance, lens power, and viewing distance for single vision and multifocal lenses will be presented. The visual advantages of individualized lenses, as they are related to fitting precision, will also be presented.

3 2 - 7 0 4 -V Room 70 4-V 10:45 AM–11:45 AM One Hour

32-805-V Room 805-V 10:45 AM–11:45 AM One Hour

The Power of Premium Products

Understanding Dry Eyes

Joy Gibb, ABOC The industry now offers more technically advanced products than ever before. You need to know how to position these premium products within your practice and how to offer them to customers so they understand the value in purchasing them. This course will explain some of the features of premium lenses, coatings, and frames and suggest ways to promote them at various stages of the patient’s visit. You’ll witness opportunities to increase revenue and patient satisfaction when these products are dispensed effectively.

3 2 - 7 0 6 -V Room 706-V 10:45 AM–11:45 AM One Hour

Insurance Filing Sharon Carter Insurance is a very big part of most practices today. That is why it is essential to get a system for collecting information from the patient, create a clean claim, and make sure payment is made correctly and in a timely manner. Each area of the office has a part in the claim process and this course will provide the essential steps for a system that will ensure prompt and accurate insurance filing and payment.

allied health

Michael Stewart, MD This course will discuss the etiologies, symptoms, presenting signs and treatment of dry eyes. Aqueous tear deficiency, lipid tear deficiency and associated types of blepharitis will be presented with their signs, symptoms and sometimes differing management.

32-901-V g ratis salÓn 901-V 9:45 AM–10:45 AM una hora

¿Cuando Se Daña Una Venta? Luis Fernando Estrada, OD Curso de EspaÑol La venta es como una filigrana, llena de detalles, muchos de ellos de apariencia insignificante, pero que deben articular de manera adecuada. Sin embargo en ocasiones pasamos por alto algunos de esos detalles y la venta no se puede realizar. Analizaremos los detalles relevantes para lograr los mejores resultados en la venta.

Financial Effective Buyin Inventory Business Fina Benchmark Frame Inven cou r se descriptions Manage Ophthalmic Professionals — O pticians /ParasMonitor /staff Promo Program is subject to change

The Vision Council’s progra

30-000 - V $50, includes lunch Located adjacent to conferee lounge in S ands Lower Lobby 12:00 PM–1:00 PM One Hour

3 3 - 3 0 5 -S $225 Room 305-S 2:45 PM–5:45 PM Three Hours

career, your practice and y 33-706-V Room 706-V For more information, visit 2:45 PM–4:45 PM Two Hours

Lunch with the Experts Roundtable

Basic Lensometry — Workshop

Frame Buying Fundamentals

Alex Yoho, ABOM Lensometry is one of the most valuable skills in the ophthalmic industry. Your skills in this area literally set the standard of accuracy for your office. This course is for the individual that has some basic knowledge of ophthalmic vernacular and perhaps is just beginning to learn lensometry, covering advanced techniques and tips on maintaining and calibrating your instrument. Though these are not hands-on courses, the views will be projected on the big screen for better understanding. Whether you are required to check in spectacles or layout lenses for edging, these courses will help you master the lensometer. Not for Credit, Limited Seating

See page 21 for table topics and speakers. Have lunch with members of International Vision Expo’s Conference Advisory Board to discuss critical topics in an intimate roundtable environment. Not for Credit

33-10 4 - S Room 10 4 - S 2:45 PM–4:45 PM Two Hours

Emerging Trends in Contact Lenses Craig Norman This lecture will review a wide range of modern innovations emerging in the contact lens industry. Some of these technological advances include new lens designs for the irregular cornea, new multifocal designs, advances in corneal reshaping with GP lenses, scleral GP lenses, custom silicone hydrogel soft contact lenses and advances in lens care systems. A series of case histories will be presented in which these new modalities proved successful in resolving the patients’ subjective complaints or objective findings.

33-207 - S Room 2 07 - S 2:45 PM–4:45 PM Two Hours

PAL Selection Strategies Jenean Carlton, BA, ABOC, NCLC This course will provide an overview of modern progressive lens design and theory. The program will include detailed information about the following progressive designs: fixed designs, optimized progressives, customized PALs, free-form, individualized and wavefront progressive designs. Focus will be placed on the usage of “patient friendly” language to explain the technical characteristics of these lenses to consumers. Basic progressive terminology, dispensing, verification and troubleshooting methods will also be included.

33-302 - S Room 3 0 2 - S 2:45 PM–4:45 PM Two Hours

Current Trends in Free-Form Lenses Edward DeGennaro, MEd, ABOM The use of free-form technology to design and process ophthalmic lenses is revolutionizing the prescription lens world. With this new technology, manufacturers are striving to produce new and innovative progressive and single vision lenses that promise to bring patients new benefits beyond what they’ve experienced with conventional design and surfacing techniques. This course will present the current trends emerging in the free-form technology arena and will provide useful insights into the lenses that are being produced by it, as well as some insights into trends that may emerge in the next five years.

boot camp

3 3 - 5 07 -V Room 507-V 2:45 PM–4:45 PM Two Hours

Opticians Online Anthony Record This course will explore all of the resources available to eyecare professionals on the Internet. After a brief introductory assessment that will measure your knowledge of the Internet in general and optical resources available on the Web in particular, we will examine a plethora of sites including, but not limited to: general optical, educational, professional, consumer, practice and featured Web sites. Additionally, we’ll talk about other computer applications that may enhance your practice. During the class, you will access the Internet to see specific examples and even spend some time “thinking like a patient” as you surf the ‘net.

3 3 - 7 0 2 -V Room 702-V 2:45 PM–4:45 PM Two Hours

The Latest & Greatest in Lens Materials and Coatings Kevin Harrison This course will explore the variety of new lens materials, treatments and designs, including specialty progressive addition lenses, high index materials, aspherics, photochromic materials, polarizing lenses, highperformance coatings for light filtration, reflection control and scratch resistance. The future of lens materials, designs and coatings will also be discussed.

3 3 - 7 0 4 -V Room 70 4-V 2:45 PM–4:45 PM Two Hours

The Importance of the Technician’s Role in the Ophthalmic Exam

allied health

Donna Suter co-sponsored by Eyecare Busines Using PowerPoint® and frame buyers interactive dialogue, program frame budgeting will be overviewed. Are you ever tempted to “fix” slow optical sales by changing vendors, returning slowmoving merchandize or other solutions to inventory management? Learn a tried and true process to meeting consumer buying trends in a tentative retail environment with an inventory management principle called Open to Buy.

Maximize Sele 33-805-V RoomPotential 805-V Financial Effective Buyin 2:45 PM–4:45 PM Two Hours Frame Five Tips for Multiple Pair SalesInventory

Busine

Joy Gibb, ABOC Promote Benchmark Fra Multiple pairs can increase patient satisfaction through Select Manage better vision and increase revenue. What are some of Monitor the obstacles you face in selling multiple pairs? Do you Maximize Potential Sele feel too pushy? Do you feel the patient can’t afford it or that they don’t need more thanFinancial one pair? Do you feel Effective Buyin you can’t adequately communicate with the patient Busine the reason they need multiple Frame pairs? We’llInventory tackle ways to overcome these obstacles and build confidence and Promote Benchmark Fra sales.

Select Manage Monitor Sele Financial Effective Buyin Inventory Business Fina Benchmark Frame Inven Curso de EspaÑol Manage Monitor Promo

33-901-V g ratis salÓn 901-V Maximize Potential 11:00 AM–12:00 PM una hora

La Ciencia, La Tecnologia y Las Ventas En El Sector De Las Opticas

Javier Oviedo, OD Una revisión de la demografía, el marketing de los lentes oftálmicos y las oportunidades latentes en America Latina.

The Vision Council’s progra

career, your practice and y 34-10 4-S Room 10 4-S For more information, visit 5:00 PM–6:00 PM One Hour

Retail 101

Corinne McCormack This course will go over the five things you co-sponsored by Eyecare Busines frame buyers need to know to have a program successful and profitable dispensary. You’ll gain practical tips for utilizing the following key retail tactics: classifications of business, creating sales plans, inventory turn, merchandising and marketing.

Michael Stewart, MD This course will cover the finer points and pitfalls of the history and examination (pupils, confrontation fields, vision testing, motility, etc.) in preparing the patient for the ophthalmologist.

friday, october 8 34-207 - S Room 2 07 - S 5:00 PM–6:00 PM One Hour

Using Wavefront Technology to Improve Your Patients’ Vision Edward DeGennaro, MEd, ABOM The advent of wavefront technology has brought a new frontier of diagnostic tools to the doctor, and prescription lens tools to the optician. Using wavefront diagnostic instrumentation, optometrists and ophthalmologists can now measure the higher and lower order aberrations of their patients’ visual systems. Wavefront technology has also brought about spectacle lenses that can correct higher order aberrations. This seminar will discuss what wavefront technology is, how it works, how it can be used clinically to detect higher and lower order aberrations, and how iZon spectacles lenses are used in providing a new level of visual correction to patients.

34-302 - S Room 3 0 2 - S 5:00 PM–6:00 PM One Hour

Using Reverse Geometry and GP Lens Design Michael Gzik This course will evaluate different types of corneal conditions that include, but are not limited to, irregular astigmatisms seen in post-op PKP, PTK, PRK, Lasik and trauma. Topographic corneal analysis associated with different conditions and potential lens designs will be presented, with emphasis on reverse geometry GP designs.

34-507 - V Room 5 07 - V 5:00 PM–6:00 PM One Hour

Instrumentation for Fitting Today’s Lenses Pete Hanlin, ABOM Today’s eyecare practitioner has access to an increasing number of customized ophthalmic lens designs. Most of these designs incorporate parameters beyond the PD and fitting height measurements familiar to most practitioners. This course will describe the types of measurements used to customize/personalize modern ophthalmic lenses, as well as the automated equipment used to take these measurements. A review of the “standard measurements” and the proper use of a CRP and PD ruler will also be reviewed.

career, your practice and your community’s vision health. 34 - 7 0 4 -V Room 70 4-V 41-302-S $139/$159 Room 302-S For more information, visit www.thevisioncouncil.org. 5:00 PM–6:00 PM One Hour 8:30 AM–12:30 PM Four Hours

How to Judge a Quality Frame

Optical Boot Camp Level 2 — Top Gun

Laurie Pierce, LDO, Edward DeGennaro, MEd, co-sponsored by EyecareABOM; Business Jenean Carlton, BA, ABOM, NCLC boot camp frame buyers ABOC, NCLC Every day you experience program the challenge and Based on your feedback, we have designed the next opportunity to communicate value differences in frames level to our popular Optical Boot Camp new dispenser with your clientele. How do you communicate the immersion program. Optical Boot Camp Level 2 was differences between a $79 frame and a $479 frame? This created to help you continue your learning and maximize course will outline the variables of frame construction your career potential. If you’re relatively new to the and design, including materials used and methods of optical profession or have a staff person who is, this fabrication. Samples of frames will be demonstrated is the program you have been waiting for. Simplify showing the details in construction and design that can the learning process and take the next step toward a make all of the difference in the value of the frame. successful career as a professional dispensing optician Helpful tips in communicating frame features and by enlisting now in Optical Boot Camp Level 2. benefits will round out this session. This four-hour program will feature all the “need-toknow” information on: Ocular Problems: Symptoms 34 - 7 0 6 -V Room 706-V and Diagnoses; Optical Salesmanship; Troubleshooting Patient Eyewear Complaints; Alignment and Adjustment 5:00 PM–6:00 PM One Hour Tips and Techniques. E-Marketing Our dynamic team of experts will deliver this session in a E-technology Bob Main, ABOM/FNAO Maximize Sele fun, interactive and hands-on format. Skills andPotential program Many people think Facebook is a social media “toy.” You content will be reinforced through demonstrations, Financial Effective Buyin might think of social media sites as simply a place to activities and engaging discussions. Optical Boot contact and keep up with friends. However, social media Camp Level 2 is a “must-attend” for all Boot Camp Frame Inventory Busine sites (i.e., Facebook, MySpace) are fast becoming a very Level 1 alumni and other first- and second-year optical necessary tool for businesses/practices. Businesses, Fra employees. This session is alsoPromote recommended Benchmark to crosslarge and small, are using social media to attract new train all staff in an optical practice. Post-course followManage Monitor customers and keep existing ones up-to-date. However, up and resources are includedSelect with your registration. there are pros and cons to having your practice on a Seating is limited, so register today for one of the most Maximize Potential Sele social media site and many do’s and don’ts if you do sought-after training programs for the new optical Buyin decide to join the social media business craze. This professional. Note: CompletionFinancial of Boot Camp Effective Level 1 or session will discuss why you should/should not sign up, a baseline understanding of basic ocular anatomy and Frame Inventory Busine what sites to join, how to do it and how to maximize the physiology; practical optics: light, lenses and frames; and opportunity. some entry level dispensing skills are suggested before Promote Benchmark Fra enrolling in this Level 2 program.

34 - 8 0 5 -V Room 805-V 5:00 PM–6:00 PM One Hour

Infection Control in the Eye Doctor’s Office

allied health

Michael Stewart, MD The course will cover pertinent issues of sterility, including hand hygiene, respiratory control, hazardous human products, and equipment cleaning and sterilization in the office and minor procedure rooms.

saturday, october 9

34-702 - V Room 7 0 2 - V 5:00 PM–6:00 PM One Hour

41 - 10 4 -S Room 10 4-S 8:30 AM–9:30 AM One Hour

Your Mouth Is Moving — Does Your Body Agree?

The Glasses Were Made Right, So What’s Wrong?

Sharon Carter What does it mean when someone talking to you cannot maintain eye contact? Did you know that there are several forms of hand shakes and each has a different meaning, hidden from the understanding of the unknowing? Learn how to recognize and read a person’s hidden communications and, more importantly, learn what signals you are subconsciously sending. Uncover clues that may enlighten you more about a person’s integrity and work habits than what he/she is saying.

3:15 pm – 5:1 >> Want Vs. N Creating E Desire Course 241

Michael Gzik Many times, spectacles are within tolerances regarding Rx, pupillary distance, bifocal or progressive height and yet the wearer has trouble with them. Using the SOAP (subjective, objective, assessment and plan) method, you will go through a systematic approach to analyze the potential problems and correct them. Case histories will be presented for discussion. Topics for discussion will include, but are not limited to, base curve, material, and style of multifocals, proper alignment, tints and frame selection. Audience participation is encouraged.

Select Manage Monitor Sele Financial Effective Buyin Lab and Lens Processing and Technology Inventory Business Fina Update Kevin Harrison Benchmark Frame Inven With so much to see at a trade show, it can become Manage Promo overwhelming when trying to make a decisionMonitor for your 41-507-V RoomPotential 507-V Maximize 8:30 AM–9:30 AM One Hour

office. This course is designed to address your needs and give you a guideline when choosing the equipment for your lab.

The Vision Council’s progra

career, your practice and y 41-706-V Room 706-V For more information, visit 8:30 AM–9:30 AM One Hour

Eyewear Pricing

Bob Main, ABOM, FNAO co-sponsored by Eyecare Busines Did you ever have a frame buyers patient get sticker shock program when you presented them with the cost of their glasses? Do you have a strategy to manage these price and buying objections? If not, this is the course for you. Learn through open discussion why people buy, how to present fees, reduce price objections and buyers remorse, and increase your patients’ understanding of the value of their purchase. Fine-tuning skills in these areas will earn you credibility,

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

Financial Effective Buyin Inventory Business Fina Benchmark Frame Inven cou r se descriptions Manage Ophthalmic Professionals — O pticians /ParasMonitor /staff Promo Program is subject to change

The Vision Council’s progra

reduce stress and confrontations, and help to establish a loyal patient base by meeting and exceeding patient expectations. Discover how attention to detail, bundling fees and preparation can earn you higher patient satisfaction ratings, while helping you maintain your sanity and build profits.

41-805 - V Room 8 0 5 - V 8:30 AM–9:30 AM One Hour

When the Unexpected Happens — Non-Ocular Medical Emergencies in the Office

allied health

4 2 - 10 4 -S 9:45 AM–11:45 AM

Room 10 4-S two Hours

How to be a Supervisor without Being a Jerk

Michael Stewart, MD This course will cover medical emergencies in the office setting with emphasis on preparation (training and equipment) and management (first aid, medical supportive measures, basic life support).

41-901 - V gratis salÓn 9 01 - V 8:30 AM–9:30 AM una hora

Optica y Laboratorio Optico — Una Pareja Dispareja

en los armazones tenemos una gran cantidad de materiales y colores. ¿Como se combinan ambos? ¿Como se integran los armazones? Los lentes y las monturas tienen tecnologías que se complementan. Necesitamos entender las necesidades visuales de nuestros pacientes para poder recomendar las mejores opciones de lentes y armazones que se adecúen a nuestros pacientes desde el punto de vista estético y de visión.

Pam Boyd Many of us have worked for jerks in the past and vowed we would never be like that as a boss, but holding associates accountable AND being nice is harder than it looks. This class will teach practical tools for accountability that yield LEVERAGE for behavioral change WITHOUT the indigestion. Managers will learn how to remove negativity, anxiety and confusion from the workplace and come away with more clarity and confidence in their role as “the boss.”

Curso de EspaÑol

Alvaro Chajin Los lentes y monturas han evolucionado dramáticamente en las últimas décadas. Tenemos cada vez más opciones de lentes en términos de diseño y materiales. Asi también

career, your practice and y 42-507-V Room 507-V For more information, visit 9:45 AM–11:45 AM Two Hours

Benchmarking Your Optical Dispensary

co-sponsored by Eyecare Busines Bob Main, ABOM, frame buyers FNAO program Benchmarking is a very powerful tool that most successful businesses use to identify problem areas. This session will explain what benchmarking is, how to do it and why/how it can have a significant positive impact on the bottom line (profitability) of your business/practice. Attend this session and learn how to identify/analyze the key performance indicators (KPIs) of your business/practice, understand if the numbers are good or bad, and then develop a plan to improve the “areas of opportunity.”

42-706-V Room 706-V 9:45 AM–11:45 AM Two Hours

Scleral Lens Fitting and Troubleshooting Craig Norman Current scleral lens designs in high Dk materials have allowed the successful return of this important fitting modality. Scleral contact lenses provide unique therapeutic and vision rehabilitative properties that overcome the therapeutic gaps encountered with conventional rigid and soft lenses. This course will outline the development of modern scleral lens technologies, indications for their use, basic handling and fitting techniques, as well as problem solving. Case presentations (slide and video) will be used to illustrate concepts.

rofits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits enefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits R Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses festyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles rofits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits enefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits R Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses festyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles rofits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits enefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits R Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses festyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles rofits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Wednesday, Profits October 6 Thursday, October 7 5:00 pm – 6:00 pm enefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits 2:45 pm – 3:45 pm >> The Prescribing and >> A Systems Approach R Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Profits Benefits ARforLenses for Prescribing and Selling System AR Lenses festyles Profits Benefits AR Lenses Lifestyles Profits Benefits AR Lenses Lifestyles Dispensing Course 14-104-S Course 23-205-S

Learn About

Revenue Diversification

The Vision Council’s programs help you enhance your career, your practice and your community’s vision health. For more information, visit www.thevisioncouncil.org.

cou r s e d e s c r i p t i o n s O phthalmic P rofessionals — O pticians/ Paras/ staff Program is subject to change

saturday, october 9 42-805 - V Room 8 0 5 - V 9:45 AM–11:45 AM Two Hours

Understanding and Recommending Close Environment Lenses Sam Morgenstern With more and more people using computers, problems have surfaced due to the unique situations that using a computer can cause. This course will help you understand and recognize those issues specific to the computer user. Different lens options to address these situations will be discussed, as well as how to incorporate computer lenses into your practice

42-901 - V gratis salÓn 9 01 - V 9:45 AM–10:45 AM una hora

¿Porque Se Despiden Nuestros Clientes Sin Comprarnos?

Curso de EspaÑol

Luis Fernando Estrada, OD Podríamos haber realizado adecuadamente todo el proceso de la asesoría, sin embargo en ocasiones, cuando pensamos que hemos realizado a cabalidad nuestra labor, los clientes no adquieren los productos, sino que se despiden de manera amistosa. Todo ello se debe a que un buen porcentaje de ventas se frustran al no identificar el asesor los momentos de cierre. Analizaremos cuales son las situaciones en que el asesor debe efectuar las preguntas de cierre.

43-302 - S Room 3 0 2 - S 1:45 PM–2:45 PM One Hour

Latest Trends in Performance Sunwear Joy Gibb, ABOC Being up-to-date on the latest trends of the industry is a key element to being a respected and sought after eyecare professional. This course will present you with the latest trends in performance sunwear, including lens materials, treatments and frame designs.

43-505 - V Room 5 0 5 - V 1:45 PM–3:45 PM Two Hours FREE

4 3 - 5 07 -V Room 507-V 1:45 PM–2:45 PM One Hour

Understanding the Optics of Strong Lenses Laurie Pierce, LDO, ABOM, NCLC Understanding the optics of strong lenses is crucial when working with patients and clients with strong prescriptions. Many additional considerations are necessary with regard to frame selection, material, design and optical considerations with vertex distance shift. This course will outline the optical considerations and provide helpful tips to communicate the additional criteria to our patients and clients.

Frame Inventory Busine Promote Benchmark Fra Select Manage Monitor Maximize Potential Sele Financial Effective Buyin Frame Inventory Busine Promote Fra 4 4-10 4-S RoomBenchmark 10 4-S 3:00 PM–4:00 PM One Hour Select Manage Monitor The Power of PackageMaximize Pricing Potential Sele Michael Della Pesca Financial Effective Buyin The power package concept is an effective sales tool that gives you the ability to present Inventory an array of options to Business Fina patients, in a simple and positive manner, based on their Benchmark lifestyle and visual needs. It combines a fundamentalFrame Inven understanding of product knowledge with proven sales Promo methods and pricing strategies.Manage This technique,Monitor when utilized correctly and consistently, will not only increase the quality of care each patient receives, but will also improve your overall efficiency and increase your bottom line.

The Vision Council’s progra

4 3 - 7 0 6 -V Room 706-V 1:45 PM–3:45 PM Two Hours

career, your practice and y 4 4-302-S Room 302-S For more information, visit 3:00 PM–4:00 PM One Hour

Top 10 Pearls for Presbyopic Contact Lens Fitting

Sunwear Sales Strategies from Top Retailers

Michael Gzik This presentation will utilize survey results from over 60 participating contact lens practitioners throughout North America. You will find out what your colleagues feel are important insights and pearls to fit presbyopic contacts. The course will include, but will not be limited to, technical tips as well as various strategies and concepts rated by the practitioners. Case histories will be used as examples.

4 3 - 8 0 5 -V Room 805-V 1:45 PM–2:45 PM One Hour

How Contrast Sensitivity Affects Visual Perception Pete Hanlin, ABOM Contrast Sensitivity is a vital component of perceived visual quality. Although the traditionally accepted measure of vision is resolution limit (visual acuitymeasured with a Snellen Chart), a patient’s contrast sensitivity function (CSF) may reveal additional insights into the quality of vision. Furthermore, disease may impact CSF before noticeable changes in VA occur. An understanding of CSF will help you understand patient complaints of “poor vision” or “decreased night vision” — even though the patient has “20/20 vision.” An understanding of Modulation Transfer Function (MTF) is also important to understand the effects ophthalmic lenses (especially progressive addition lenses) may have on CSF. Finally, advances in wavefront optics have preserved contrast sensitivity for LASIK and PAL wearing patients.

4 3 - 9 01 -V g ratis salÓn 901-V 11:00 AM–12:00 PM una hora

Detras Del Lente Oftalmico Perfecto Javier Oviedo, OD Curso de EspaÑol Las necesidades visuales son mayores que nunca. El sistema visual es insuficiente para la demandas del mundo moderno. Los lentes oftálmicos son una opción eficiente para mejorar el desempeño visual. Este es uno de los impulsores de la evolución constante de la industria. Esta conferencia resalta estos aspectos y revisa los avances en la tecnologia de los lentes para satisfacer las necesidades visuales de los pacientes.

co-sponsored by Eyecare Busines Joy Gibb, ABOC frame buyers Selling can be a real program talent, and like any talent, it requires learning certain skills from others who are proficient at what you want to do. This course will explore the strategies and strengths of some of the sales industry’s strongest and most consistent performers. Learn how the big corporations effectively sell and how you can implement their strategies in your own practice.

4 4-507-V Room 507-V 3:00 PM–4:00 PM One Hour

Solving Glare Problems with Lenses Laurie Pierce, LDO, ABOM, NCLC As dispensers of ophthalmic products, it is crucial that we are up-to-date with advances in glare-prevention technologies. Our goal is to provide quality optical solutions to visual problems, and dispensing polarized and AR coated lenses must be part of our mission. This course will begin with an overview of the science behind light and glare. We will explore various optical problems related to light and match lens and coating technologies with each problem. Helpful tips in marketing and displaying educational materials will be included to help “tell our story” about glare protection and its importance to quality vision and eye health.

4 4-805-V Room 805-V 3:00 PM–4:00 PM One Hour

Using Ergonomics in Eyewear Selection and Fitting Jim Sheedy, OD, PhD Most jobs require performance of critical visual tasks. It is true that the eyes lead the body, hence it is critical that lenses are properly prescribed and designed to enable the person with presbyopia to perform with comfortable vision and good posture. This course will teach the various ergonomic and visual considerations that influence the optimal prescription and lens design for the patient. Specific lens design considerations will be presented.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

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l as vegas for Less! Vision Expo provides travel support including discounts and

local recommendations to make attending easy and economical. Additional discounts are being added, so visit the Travel section of www.visionexpowest.com for full details.

discounted

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plimen st hotels Hotels: Com and official ho t es W po Ex n io look for to and from Vis ur hotel online through TTG, yo know which When you book ent Hotels” to Ev al ci ffi “O as ice. Visit the hotels marked ry shuttle serv ta en im pl m co le to plan of them of fer l shuttle schedu te ho e th ew vi Web site to rdingly. your time acco buses servicing entary shuttle im pl om arran C s: rt Airpo n Center to McC ay, io nt ve on C & rd the Sands Expo ailable on Satu port will be av ir will A s l tle na ut io sh at rn rt Inte PM. Airpo 0 :0 –6 PM th 00 n as e October 9, 3: the same locatio y. Shuttle om fr ur ho e th depart on e not necessar Reservations ar e, first-ser ved basis. hotel shuttles. om ble on a first-c seats are availa

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ggestions can be found in the section at www Travel .visionexpowes t.com. Affordable Restaurants Looking to dine on a budget w hile no further than the suggestions in Las Vegas? Look on our Dine on Dime guide to enjoy delicious a food while stay your budget. ing in Trendy Restaurants Wine and dine your guests an d colleagues in the many trendy one restaurants in Las Vegas. Enjo of suggested rest y the aurants found throughout the sure to make re city — be servations, thes e are some of exclusive dining the most hot spots in to wn. Trendy Clubs Las Vegas is fu ll of the fantas tic delirium...th the chance, th e gl e freedom and the swankiness amour, clubs the hottes mak t nightlife dest inations. Compl e these trendy night on ete the town with our upscale tran your recommendatio spor tation ns. Shopping Las Vegas is to shopping like fr am can’t have one without the othe es are to lenses — you r! While we un that much of yo derstand ur time may be spent purchasi and educating ng, selling yourself at Vis ion Expo, you m want to explor ay e the chic shop s of Vegas. Che also hip guide to sh ck out our opping the fines t boutiques an city has to of fe d hotels the r.

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

(800) 388 8106 uS toll-free (312) 527 7300 local

Sands expo & Convention Center las Vegas, NV

Official Hotels & Rates official event hotels & rates

( (

(312) 329 9513 Fax

Map

hotels & convention center

Map

Newly Reduced Rates  Rate Specials 

-9 $239 269

HeaDquarter Hotel 1

Venetian Hotel & resorts 3555 Las Vegas Blvd S  Single/Double (luxury King) 10/3 $129, 10/4-5 $169, 10/6-7 & 10/10-11 $159, 10/8-9 $239 Bella (two queen Beds)10/3 $159, 10/4-5 $199, 10/6-7 & 10/10-11 $189, 10/8-9 $269 Single/Double (luxury King): $309, Bella (two queen Beds): $329

2 aria resort & Casino 3730 Las Vegas Blvd S

Deluxe room - Single/Double (Sun-thur) $179, (Fri/Sat) $219 3 Bally's las Vegas 3645 Las Vegas Blvd S

4 Bellagio las Vegas 3600 Las Vegas Blvd S

10 5

 Single/Double: $179 Single/Double (Sun-thurs): $69, (Fri/Sat): $119

7 9

5 Caesar's Palace 3570 Las Vegas Blvd S

 early Bird rates until June 30 Single/Double (Sun-thur) $119, (Fri/Sat) $169  rates after June 30 Single/Double (Sun-thur) $129, (Fri/Sat) $189 Single/Double (Sun-thur): $129, (Fri/Sat): $189

 early Bird rates until June 30: Single/Double (Sun-thur) $55, (Fri/Sat) $119  rates after June 30: Single/Double (Sun-thur) $69, (Fri/Sat) $119 Single/Double (Sun-Wed): $179, (thurs-Sat): $219

6 embassy Suites Convention Center 3600 Paradise Rd

Single/Double (King Bed): $109 7 Flamingo las Vegas 3555 Las Vegas Blvd S

 early Bird rates until June 30 Single/Double (Sun-thur) $49, (Fri/Sat) $99  rates after June 30 Single/Double (Sun-thur) $59, (Fri/Sat) $99 Single/Double (Sun-thur): $59, (Fri/Sat): $99 8 Harrah's las Vegas 3475 Las Vegas Blvd S

Map used to indicate approximate locations only.

Travel Discounts

 early Bird rates until June 30 Single/Double (Sun-thur) $49, (Fri/Sat) $99  rates after June 30 Single/Double (Sun-thur) $59, (Fri/Sat) $99 Single/Double (Sun-thur): $59, (Fri/Sat): $99

9 Hilton Grand Vacation Club at Flamingo 3575 Las Vegas Blvd S

onPeak / www.visionexpowest.com / (800) 388 8106

10 Imperial Palace 3535 Las Vegas Blvd S

The International Vision Expo West 2010 Travel Desk is open from 7:00 AM–6:00 PM CST Monday through Friday to serve you. 5% Discount / www.aa.com / (800) 433 1790 / Discount Code 83H0AY Call: 1.800.388.8106 within the U.S., International callers please dial +1.312.527.7300 E-mail: 5% Discountvision@ttgonline.com / www.jetblue.com / Promo Code VISWEST2010 Fax: +1.312.329.9513 Mail: Vision Expo West Travel Desk Discount c/o VariesTravel / www.avis.com Tech / (800) 230 4898 / Discount Code D087914 110 West Hubbard Street the competitive climate of the travel industry, our priority is to serve you Chicago, ILWithin 60610 USA best and provide the lowest hotel rates available for your stay by:  Securing an exclusive rate agreement with the official event hotels  Continually monitoring prices offered on other travel websites  Negotiating further discounted rates at event hotels when necessary  Automatically reconfirming existing bookings with the lower rates If you find a lower rate, please contact us.

k Hotel Discounts West Travel Des nal Vision Expo

Trave

Single/Double Studio King: $115, one Bedroom King Suite: $145

Book d onPeak

 early Bird rates until June 30 Single/Double (Sun-thur) $39, (Fri/Sat) $79  rates after June 30 Single/Double (Sun-thur) $49, (Fri/Sat) $79 Single/Double (Sun-thur): $49, (Fri/Sat): $79

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11 Mirage 3400 Las Vegas Blvd S

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Single/Double: $99 Rates do not include current tax of 12% or applicable surcharges; subject to change. Rates include a shuttle subsidy.

rnatio ounts for The official Inte l and travel disc po hotels te ho l ia ec sp d has secure our official ex Vegas. Stay at the your trip to Las le booking with ease through ’s hi w ak Pe ey on on m or with to save ation Web site rv se re se -u to simpleents. ndly booking ag helpful and frie go to the service, please is th of e ag nt To take adva xpowest.com. at www.visione Travel section REGISTER TODAY, CALL 1.800.811.7151 OR VISIT WWW.VISIONEXPOwest.COM/CE

Continuing Education Pricing

On or Before 9/17/10

After 9/17/10

1 hour of education

$90

$95

One of our money-saving Continuing Education Packages is sure to

2 hours of education

$150

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fit your needs. To register, simply list the courses you are taking on

3 hours of education

$175

$185

the Registration Form on the back cover. Or go online to register at

4 hours of education

$190

$210

www.visionexpowest.com/ce — it’s that easy!

5 hours of education

$220

$240

All Continuing Education registrations include the following:

Optical Boot Camp Level 1 (non-refundable): 21-302-S

$199

$219

Optical Boot Camp Level 2 (non-refundable): 41-302-S

$139

$159

Contact Lens Boot Camp (non-refundable): 31-302-S

$139

$159

Admission to Exhibits ($75 Value) Admission to Conference Attendee Lounge

A la Carte

On or Before 9/17/10

After 9/17/10

FRE E Courses Cursos de Español: 31-901-V, 32-901-V, 33-901-V, 41-901-V, 42-901-V, 43-901-V Visionomics Keynote: 30-503-V Leadership Management for Women: 43-505-V Medical & Scientific Theater Courses

Package A 6 hours of education

$230

$250

Lunch with the Experts Roundtable: 30-000-V

$50 includes lunch

Package B 9 hours of education

$290

$315

Package C 13 hours of education

$390

$410

Package D 18 hours of education

$520

$540

Work shops* Progressive Lens Measurements: 21-507-V Frame Selection & Fitting: 22-507-V OCT Hands-On: 24-507-V Boot Camp Frame Adjusting & Repair: 31-305-S Boot Camp Spectacle Measurements: 32-305-S Boot Camp Basic Lensometry: 33-305-S

$75 $150 $150 $150 $150 $225

CE Registration Processing Fee ($40 Value) NOTE: Standard Package and/or A la Carte registrations cannot be changed to Total Office Package registrations. All registration fees are non-refundable and non-transferable.

Standard Packages

IMPORTANT: Hours from one registrant CANNOT BE COMBINED with another registrant in order to take advantage of the Standard Packages. This will be strictly monitored. Discount may not be combined with any other offer. Package prices are based on paid course hours selected. A la Carte courses are excluded. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. To accommodate several individuals from the same business, please see Total Office Packages below. Additional hours can be added to any package above for $35 per hour.

TOTAL OFFICE Packages

Total Office Pricing

Package E 25 hours of education $700 – Up to 4 people Package F 35 hours of education $900 – Up to 7 people Package G 45 hours of education $1,105 – Up to 10 people Total Office Packages are designed to accommodate several individuals from the same practice and make it affordable for the doctor to bring his or her staff. When you register, all registrations must be submitted or called in at the same time and the same company name and address (including zip code) must be used. Package prices are based on paid course hours selected. A la Carte courses are excluded. Other discounts do not apply. Credit rollovers will not be granted for unused hours. Ticket and Badge name must correspond in order to gain admittance to the course. Additional hours can be added to any package above for $35 per hour.

FREE

*$40 CE Registration Processing Fee applies if only registering for Workshops. Advance Registration is required for free courses. Seating is limited.

Continuing Education Cancellation Policy • All cancellation requests must be made by completing the Cancellation Request Form. • $40 CE registration processing fee is non-refundable. • Optical Boot Camp Level 1, Optical Boot Camp Level 2 and Contact Lens Boot Camp are non-refundable. • Exhibit Hall Registration Fees are non-refundable and non-transferable. • Standard Package and/or A la Carte registrations cannot be changed to Total Office Package registrations. All registration fees are non-refundable and non-transferable. • Credit rollovers will not be granted for unused hours. • All cancellation requests will be processed after International Vision Expo West beginning in November in the form of a credit rollover. You will receive notification of your credit rollover within 60 days of processing. Credit rollovers are valid for International Vision Expo West 2011 or East 2011 continuing education only. • Credit rollovers cannot be transferred to another person. • Continuing Education credit is not awarded if a credit rollover is issued. • Credit rollover will expire if not used by Vision Expo West 2011. • No refunds will be given if the credit rollover is not used in full. Cancellation Request forms are available at www.visionexpowest.com/cancel

Send Cancellation Request Forms to: Cancellation — International Vision Expo West c/o Reed Exhibitions, 383 Main Avenue, Norwalk, CT 06851 Attn: Lisa Colson (Or, fax to 203.840.9442)

E X P A ND Y O U R F IE L D O F VISION INTERN A TION A L VISION E X PO & CON F ERENCE

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Lenses As Unique As Your Patients Offer your patients KODAK Unique Lenses, with visual quality often compared to a single vision. • Technology capable of pinpoint surfacing accuracy to 1/100th diopter tolerance • 50 lens material choices, ranging from poly to photochromics • Lenses that fit nearly every frame size and shape • 6 corridor lengths; fitting heights starting at 13mm • Available with KODAK Clean ‘N’ CleAR™ or KODAK CleAR Lens Coatings

Kodak and the Kodak trade dress are trademarks of Kodak, used under license by Signet Armorlite, Inc. Signetek and CleAR are trademarks of Signet Armorlite, Inc. Signetek is a division of Signet Armorlite, Inc.

Want more information? Call Signet Armorlite, 800.950.5367. To watch Signetek process KODAK Unique Lenses, visit: www.signetarmorlite.com/professional

Visit Signet Armorlite, Booth 11057

CE Credits When You Want Them, How You Want Them Looking for convenient access to continuing education? The Vision Council offers interactive, ABO-approved online continuing education credits on topics including: How to Control Your Quality, Destiny, and Profits The Dollars and Sense of In-Office Processing u Troubleshooting Eyewear Complaints u A Systems Approach to Prescribing and Selling AR Lenses u Increasing Your Rx Capture Rate u Lenses and LifestylesTM u

thevisioncouncil.org

Visit www.thevisioncouncil.org/ecp/CE to access The Vision Council’s online continuing education portal. For more continuing education from The Vision Council, visit www.visionexpo.com.

Presort Std U.S. Postage

International Vision Expo West 383 Main Ave., Norwalk, CT 06851

PAID

Priority Code:

Reed Exhibitions

Customer ID:

Enter Your ID for fast web registration

INTERNATIONAL VISION EXPO WEST EXHIBITS ONLY AND/OR CONTINUING EDUCATION REGISTRATION Conference: October 6 – 9, 2010 Exhibition: October 7 – 9, 2010 9. REGISTRATION TYPE EXHIBITS ONLY: CONTINUING EDUCATION:

FOUR WAYS TO REGISTER By Fax Fax this completed form to 972.620.3099. Please include your phone number in case we have questions. Method of payment by credit card only.

By Mail Send this completed form to: International Vision Expo West, c/o ARI, 350 East Royal Lane, Suite 100, Irving, TX 75039-3105.

1. CONTACT INFORMATION If the information on the mailing label is incorrect, please make changes directly to the pre-printed information.

BUSINESS FAX (DO NOT INCLUDE INTERNATIONAL DIALING CODE) E-mail Mandatory to receive CE Attendance Letter

INFORMATION Standard Packages do not include A La Carte courses. Hours cannot be combined with another registrant. Total Office Packages do not include A La Carte courses. When registering please use same company name, address and zip code and a registration form for each person. Please Note: registrations must be submitted together. Other discounts do not apply. Additional hours can be added to any package for $35 per hour. Package prices are based on paid course hours. Credit rollovers will not be granted for unused hours. Standard Package and/or A La Carte registrations cannot be changed to Total Office Package Registrations. All registration fees are non-refundable and non-transferable. Ticket and badge name must correspond for admittance to each course.

3. TYPE OF BUSINESS/PRACTICE

w/Corp. Chain

 E Laboratory (Surfacing)  F Laboratory Other (please specify)  G Manufacturer  H Multidisciplinary Practice  J Retail — Drug/Pharmacy/Grocery  K Retail Optical Store, 1–10 locations  M Retail Optical Chain, 10+ locations  N Sporting Goods  P Wholesaler/Distributer  Q Student

4. YOU ARE A/AN (Please check one.)  A Owner  B Manager  C Employee

 D Buyer  E Student  F Guest

6. For Demographic Census Purposes,

please indicate if you are:  A Male  B Female

Total Office Packages Package E–25 Hours Package F–35 Hours Package G–45 Hours

We collect this data in order to provide you with information about International Vision Expo and other companies in your industry. If you prefer not to receive further information, please see our Privacy Statement at http://visionexpo.com or call our Privacy Administrator at 1.888.306.2344, or from outside the U.S. at 1.203.840.5810. Cancellation Policy: www.visionexpowest.com/cancel

After 9.17.10 $250  $315  $410  $540 

Total Office Pricing up to 4 people $700  up to 7 people $900  up to 10 people $1105  On or Before 9.17.10 After 9.17.10 $90  $95  $150  $160  $175  $185  $190  $210  $220  $240  $199  $219  $139  $159  $139  $159  $50 includes lunch 



Visionomics Keynote: 30-503-V



Medical & Scientific Theater Courses

Progressive Lens Measurements: 21-507-V — $75



Boot Camp Frame Adjusting & Repair: 31-305-S — $150



Frame Selection & Fitting: 22-507-V — $150



Boot Camp Spectacle Measurements: 32-305-S — $150



OCT Hands-On: 24-507-V —$150



Boot Camp Basic Lensometry: 33-305-S — $225



**Registration required for free courses

***$40 CE registration processing fee applies if only registering for workshops

11. LIST BELOW THE COURSES YOU WOULD LIKE TO TAKE (including free courses) wednesday Course

Fee

PROCESSING FEE: $

thursday Course

Fee

friday Course

Fee

saturday Course

Fee

GRAND TOTAL (9–11): $

 I would like to donate $5 to the official Vision Expo West Charities.

12a. METHOD OF PAYMENT

12b. CARDHOLDER’S NAME (Please Print)

Amount $

CHECK ENCLOSED

ACCOUNT #:

CHARGE TO:

EXPIRATION DATE:

 Payable to Reed Exhibitions Important The Pre-registration cut-off date is 9.17.10. To receive your badge and course tickets in the mail, registrations must be post marked by 9.17.10. Registrations received after 9.17.10 will be processed; however, badges and course tickets will need to be picked up onsite.

$290  $390  $520 

***Workshops

Cursos de Español: 31-901-V, 32-901-V, 33-901-V, 41-901-V, 42-901-V, 43-901-V

Leadership Management for Women: 43-505-V 

(Please check one.)

 A Chain/Department/Superstore  B Independent Ophthalmological Practice  C Independent Optometric Practice  D Independent Optometric Practice Affiliated

**Free Courses

FL OPTICIAN LICENSE #

ARBO/COPE OE TRACKER # (OD’s Only) (Please check one. This selection determines your badge category.)  A Buyer — Optical  B Buyer — Retail  C Corporate Management  D Laboratory Manager  E Laboratory Technician  F Manufacturer’s Representative  G Optician, Licensed or Certified  H Optician, Non-Certified  J Opticianry Assistant  K Ophthalmologist  M Ophthalmic Medical Personnel — COA  N Ophthalmic Medical Personnel — COT  P Ophthalmic Medical Personnel — COMT  Q Ophthalmological Assistant — (non-certified)  R Ophthalmological Resident  S Optometrist  T Optometric Technician  U Optometric Resident  V Optometric Student  W Practice Manager  X Guest  Y Other (please specify)

Package B–9 Hours Package C–13 Hours Package D–18 Hours

A La Carte 1 Hour 2 Hours 3 Hours 4 Hours 5 Hours *Optical Boot Camp® Level 1: 21-302-S *Optical Boot Camp® Level 2: 41-302-S *Contact Lens Boot Camp®: 31-302-S Lunch with the Experts Roundtable: 30-000-V *Non-refundable

BUSINESS TELEPHONE (DO NOT INCLUDE INTERNATIONAL DIALING CODE)

2. YOUR TITLE/POSITION

 After 9.17.10: $75

By Phone 10. REGISTRATION PACKAGES AND A LA CARTE SELECTIONS Call 800.811.7151 for conference Standard Packages On or Before 9.17.10 registration only and have your credit card. Package A–6 Hours $230 

Online www.visionexpowest.com/ce

FL OD LICENSE #

 Before 9.17.10: $50  Includes Exhibit Hall

 AMEX  MasterCard  VISA

CARDHOLDER’S SIGNATURE: I agree to pay the above total amount according to my card issuer agreement.

ANY QUESTIONS? Call 1.800.811.7151 or 1.203.840.5610