OptiCenter-The Voice of Vision West - Fall 2012

THE VOICE OF VISION WES T Fall / 2012

www.vweye.com

IN THIS ISSUE: A MESSAGE FROM VISION WEST TO OUR MEMBERS:

You are NOT alone!

OPTOMETRY GIVING SIGHT: World Sight Day Challenge.

1-Hour Quick Bites Workplace Environment with Dr. Dubick

STAFF HIRING TIP: Interview Questions

by Michael Graves Senior Consultant for ExecTech

PRINTED IN USA

| © 2012 OptiCenter - The Voice of Vision West are registered trademarks of Vision West, Inc. All rights reserved

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Transitions and the swirl are registered trademarks and Healthy sight in every light is a trademark of Transitions Optical, Inc. ©2010 Transitions Optical, Inc. Photochromic performance is influenced by temperature, UV exposure, and lens material. ©2010 Vision Service Plan. All rights reserved. VSP is a registered trademark of Vision Service Plan.

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A MESSAGE FROM VISION WEST TO OUR MEMBERS:

You are NOT alone!

Many of our members are facing the challenges of how to keep up with patient care and how much to

many training resources for your staff. Our website

devote to proactive planning to secure continued growth.

is designed to help you and your staff save time and

We at Vision West realize there is a constant pull

provide valuable resources.

for your time. If it isn’t vendors, it is patient relations,

Our vendor list is one of the most comprehensive in

marketing, recall strategies, staff education, billing and

the industry and we are always looking for the best

coding, as well as office management and more.

products and discounts for our members. We have

Let us help!

added many business service vendors to help you run

Please allow us to introduce you to some very easy and practical resources that can reduce your workload as well as save you money.

Vision West is proud to provide an unrestricted grant to the American Optometric Association Paraoptometric Section to provide a series of webinars-Billing & Coding: Foundations for Beginners. Now through April 2013, there will be a one-hour webinar each month on specific topics related to billing and coding.

Please visit www.vweye.com to see the schedule and upcoming topics. The best part is that these webinars are free to Vision West members and/or AOA Paraoptometric Section members. For non-members, the registration fee is $25.00 per webinar.

The Vision West website continues to offer more to our members. When you log into your account, you can see the many reporting options, get invoice detail, pay online, and so much more. We have recently added an enhanced “Top Sellers” report that provides you with the top selling frames and products. Now this report includes the SKU and photos from many of our top vendors. We also have a resource page with

a profitable business. Our most up to date vendor list is available at www.vweye.com. Our friendly Customer Service Team is also available at 800-640-9485 to help review any needs that we can help you with.

Our team has extensive experience in balancing the need for immediate savings along with simple proactive steps in your practice management that can increase your profitability. Our commitment to the Independent Eyecare Professional is evident in our annual contribution back to the California Optical Association as well as our proactive pursuit of our extensive library of resources.

Your success is our absolute goal. Thank you for your loyalty to Vision West!

The Entire Vision West Team.

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VISION WEST IS MOVING! FROM SEPTEMBER 21ST, 2012 THROUGH SEPTEMBER 25, 2012 VISION WEST WILL BE CLOSED IN ORDER TO MOVE TO OUR NEW LOCATION LOCATED AT 15970 BERNARDO CENTER DRIVE, SAN DIEGO CA 92127-1828.

Our new and improved location will allow Vision West to continue to expand our member services and benefits and offer the premium customer service our members have come to expect from us.

VISION WEST WILL RE-OPEN ON WEDNESDAY SEPTEMBER 26, 2012

at 7:00am Pacific Time. We appreciate your support and consideration during the transition. If you have any questions or concerns about our upcoming move please call our Customer Service Department at 800.640.9485.

VISION WEST PREMIUM VENDOR EXCLUSIVE

WITH

19

86

20

11

MEMBERS RE CEIVE A

10% DISCOUNT

ON ALL Wil ey X LINES.

PLUS MEMBERS

that purchase

6 OR MORE

W i l e y X frames at a

time can cho ose from Vision West M ember

30/60/90 BILLING!

The order ca n be split into three separate bill p ayments, 1/3 due at 30 days, 1/3 at 60 & 1/3 at 90 an exclusive membership offer. www.vweye.c om 800.640.9 485

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INDUSTRY UPDATES: MAKING A DIFFERENCE

OPTOMETRY GIVING SIGHT

BE PART OF A GLOBAL MOVEMENT: TAKE THE WORLD SIGHT DAY CHALLENGE 2012 Optometry Giving Sight is calling on all members of the optometric community to join the global movement to eliminate avoidable blindness by taking the 2012 World Sight Day Challenge this October. The World Sight Day Challenge is an opportunity for everyone in the optical profession to make a personal donation and help raise urgently needed funds to support sustainable eye and vision care projects in underserved communities around the world.

Optometrists and their practices are once again invited to:Donate a day of eye exam fees in October, or Make a small donation per frame sold or exam given, and to Invite patients to donate during the month.

Optometry Giving Sight

TO DONATE, REGISTER FOR A

will send you a FREE kit that

PRACTICE KIT OR MORE INFO:

includes everything you need

www.givingsight.org

to kick off your World Sight

or call 1-888-OGS-GIVE

Day Challenge campaign.

+1 403-670-2619 (Canada)

“Our profession is at the forefront of global efforts to end refractive error blindness and impaired vision,” said Dr. Murphy. “I hope that each person within our profession will take the Challenge and make a donation to Optometry Giving Sight on or around October

“The funds raised by our profession each year have an incredible impact on the lives of people who are blind or vision impaired simply because they cannot

11, World Sight Day.” Loid Semente (above) is one of the students training to become an optometrist with the Mozambique Eyecare Project, supported by

access an eye exam and glasses,” said Dr. Mary

Optometry Giving Sight. Loid will be one of the first optometrists

Anne Murphy, Chairperson. “Children are especially

in her country of 20 million who literally have no Optometrists

vulnerable. Providing vision correction to a school-age child can literally transform their entire life.”

That’s why Optometry Giving Sight is helping to fund the solution.

In 2012 it has committed funding to support 42 projects and 24 countries – including for the first time, projects in the USA that will provide access to eye and vision care for underserved populations in this country.

EXAMPLES OF HOW DONATIONS AN HELP: • $50 can help provide a study kit to an optometry

currently to provide vision care. She is passionate about optometry because of the significant impact it can have for the people of Mozambique. “Sight is empowering. For some, access to eye care is the first step towards getting an education, or providing for your family,” she said.

FOR FURTHER INFORMATION CONTACT: Pamela Capaldi Optometry Giving Sight via email message at: pamela.capaldi@givingsight.org or by phone at: 720 232 4262

• 85 % of donations go directly to helping support sustainable eye and vision care projects.

student • $100 can help provide 20 people with access to an eye exam and glasses • $300 can help to provide a child size trial frame • $1200 could pay a month’s salary for an optometrist to see up to 40 patients a day y

OPTOMETRISTS ARE INVITED TO PARTICIPATE ATE BY: – Donating their eye exam fees from m World Sight Day, ay, ther day in October).

October 11 (or any other e donation. donatio – Making a personal or practice – Planning a practice actice celebration cele and inviting patient donation over the month. donations

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GET COPIES OF YOUR INVOICES INSTANTLY ONLINE! Invoices from the following vendors are available in the details section of your online statement:

A&A OPTICAL • ABB-CON-CISE • ALTAIR • ART OPTICAL • ASPEX • BAUSCH & LOMB BUZZ • CHARMANT • CIBA • CLEARVISION • COOPERVISION • COSTA DEL MAR GP SPECIALISTS • HART / NY EYE • KENMARK • LAFONT • L’AMY • LUXOTTICA MARCHON • MARCOLIN • MATCH • MOREL • OCUSOFT • ODG • PREMIERE PRODESIGN • REM • REVOLUTION • RUDY PROJECT • SAFILO • SIGNATURE SILHOUETTE • SPY OPTICS • TURA • ULTRA PALM • VIVA • WILEY X • ZYLOWARE Print your invoices in DRAFT MODE and SAVE ON INK — a green spectrum reminder.

Invoices from these vendors are available online for you to access and print out anytime. Just login to the MEMBERS section of www.vweye.com or call one of our Customer Service Specialists at 800.640.9485 for assistance.

DID YOU KNOW? FREE CLASSIFIEDS: NEW OPTILIST ONLINE CLASSIFIED ADS Vision West now offers members a new FREE online classified ad service. To post your classified ad online, please visit www.vweye.com and follow these steps: 1 ENTER the SITE HOME PAGE 2 CLICK on CLASSIFIEDS on the TOP MENU BAR 3 You are now on the OPTILIST CLASSIFIED ADS PAGE, Click on ADD LISTING and follow the prompts 4 Upon approval, your ad will be posted on the site for 45-days!

1Q-HOUR uickBites

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THE BUSINESS OF PRACTICE Next in a series of easy, quick management tips that you can implement in your practice today in less than an hour,

by Fred H. Dubick, OD, MBA, FAAO.

One Hour Quick Bites: Workplace Environment

Fred H. Dubick, OD, MBA, FAAO

The single biggest investment in an Eyecare Professional’s operation as a function of expenses, time and emotional investment are the employees. Some big corporations call their employees team members, associates, partners or staff. In the small business atmosphere of an ECP office, the employees are probably more important to the success of the business then the doctor. Unlike large businesses there are generally no spare folks to fill in if someone has an unplanned absence. It is critical to have a positive workplace environment where all parties have a clear understanding of their responsibilities of when they work and what is expected of them at work.

There are a number of ways to have your team looking forward to coming to work everyday and not dreading walking in the door.

•

Take the time necessary to cross-train as many employees as possible to have the skills to fill in more than just their primary position in the office.

•

Have the courtesy to post the doctor’s schedule well in advance so that employees can plan their time off as far in advance as possible.

•

Try to have employees work a similar schedule every week.

•

Provide uniforms and a reasonable dress code to staff.

•

In the break room, have water, coffee and tea at a minimum available during the workday. At least once a week, provide either breakfast or lunch to the staff. Many times, this expense can be scheduled and provided by vendors. Many of the representatives that call on your practice have years of experience in the ophthalmic product industry and can share valuable knowledge with your employees during a one hour lunch in-service session.

•

Most importantly of all, it is imperative that management interact with the team both in patient encounters and in private in a positive and respectful manner. Surveys almost always show that the satisfaction with one’s job is contingent on the work environment over actual salary.

VIEW & PAY Your Statement Online visit: www.vweye.com

CONTINUING EDUCATION

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CONTINUING EDUCATION

N

!

EW

Study Flash Card Set from the AOA Paraoptometric Section

Introduction to Insurance Processing The AOA Paraoptometric Section has developed a new set of study Àash cards to assist paraoptometric staff with their training needs.

“Introduction to Insurance Processing” Àash cards are designed for paraoptometrics just beginning to advance their careerss into the insurance processing area of job responsibility.

Introduction to Insurance Processing Study Flash Cards

More than 130 cards cover the basics related to: • Acronyms • Terminology • Time frames and coding for services • Use of modi¿ers

Other Áash card sets available: • CPO Study Áash card set • CPOA & CPOT Study

Intended as an introduction to insurance processing, the Àash cards are an easy-to-use method of acquiring knowledge.

To order a set for your of¿ce, download an order form at:

http://www.aoa.org/ParaoptometricOrderForm.pdf or call 800-365-2219, ext. 4108 for more information.

L’AMY AMERICA | 800-243-6350 | WWW.LAMYAMERICA.COM | MODEL SHOWN NM GREENE

EYEWEAR

VISION WEST MEMBER GUEST COLUMN

STAFF HIRING TIP:

INTERVIEW QUESTIONS

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by Michael Graves, Senior Consultant for ExecTech

Advice on hiring the right staff could easily fill a book. Here is a tip

• “How much do you need to make?” This will also give you an idea

that you can put to immediate use to help you hire staff that you will

how quickly they think on their feet, as it puts them on the spot and

want to keep.

it’s not a question that most interviewers ask. You may also discover

Ask “open-ended” questions in the interview. By asking a question that is not anticipated, and which deals with the interviewee’s opinion, as opposed to straight facts, you get a clearer impression of the personality

that they need to make less than you were planning to offer, which may make them a better hire if you have someone with comparable skills who says that they need to make $3.00/hour more.

and character of the interviewee than you would by using a more conventional question. Here are some examples:

A final point: ALWAYS check references. When you are checking

If the interviewee has held the position being applied for: • If you could make three recommendations to a person who is learning this position, what would they be?”

• “What do you enjoy most about (as appropriate: scheduling patients, helping patients with frame selection, assisting the doctor, etc.)?” b) “What do you like least about it?” c) “What did you find most difficult about it?”

references, speak to the practice owner, not to a co-worker. If you have concerns about former employers who are reluctant to say anything about the interviewee, call us at (800) 555-6063 ext. 7, and we will be happy to send you ExecTech’s “Employment Application” on which the interviewee provides written permission for you to check their references.

There are lots of good staff out there. Asking the right questions is a key to finding them.

• “Is being an optician (pretester, scheduling coordinator, etc.) different than you anticipated when you first become one?”

(If yes, follow up with: “How is it different than what you were expecting?”)

SPECIAL OFFER TO VISION WEST MEMBERS Find out about our 12-category, diagnostic analysis of your practice by contacting ExecTech at: (800) 555-6063.

There is no charge or obligation for this analysis.

General questions: • “If there were three things that you could change about the last place that you worked, just by snapping your fingers, what would they be?”

If the answer is something like: “I wish that we were busier,” that’s good. If the answer is: “I think that we should have gotten five weeks paid vacation after the first year on the job, and longer lunches,” that’s not good.

• “What did you like best about the last place that you worked?”

ExecTech is a practice management consulting firm with offices in California, Colorado and Florida. Founded in 1991, ExecTech specializes in customized, face to face, handson delivery helping optometrists and other healthcare practice owners to improve the business side of their practice by increasing profits, reducing stress, and achieving their practice goals.

Sign up to receive ExecTech’s free,

“What did you like least about the last place that you worked?”

weekly “Tips and Ideas” article,

If they say “It was a great place to work,” followup with “Why did

www.exectechbayarea.com/subscribe

you leave?”

• “I will be checking your references. When I call the last place that you worked, what will they tell me about you?”

RIMLESS REDEFINED

Copyright © 2012 ExecTech Services, Inc. All rights reserved.

“ExecTech” is a registered trademark. www.exectechbayarea.com

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Available in HOYA Free-Form Progressive and Single Vision, also available with Transitions®.

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An exclusive offer only for Vision West members.

Effective Immediately — The Vision West agreement has been renewed and enhanced with member benefits in mind.

Discount $0 – $999 $1000 – $2499 $2500 – $4999 $5000 and up

Non-HOYA Branded Products

HOYA Branded Products*

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Anti-Reflective Coatings EX3 Super HiVision HiVision + View Protect HiVision

$7 $6 $5 $4

For more information, contact your HOYA Territory Sales Manager or visit www.thehoyafreeformcompany.com

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VISION WEST EXTRAS

COLOR ADO VISION SUM M IT 2012

Colorado Vision Summit 2012 Thank you to the hundreds of OD’s and Paraoptometrics who attended the 2012 Colorado Vision Summit and were part of the dynamic and informative presentation put on by Sharon Carter on behalf of Vision West. It was very well received by we are already looking forward to planning for next years event!

VIEW & PAY YOUR STATEMENT ONLINE visit: www.vweye.com

NEW VENDOR

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WESTGROUPE USA INC.

www.kliik.com www.fyshuk.com www.evatik.com www.westgroupe.com

WestGroupe USA, makers of Kliik:denmark, FYSH UK and EVATIK,

Driving its fashionable vision into the 21st century, WestGroupe

we are proud to announce that starting July 1st, 2012, we will service

designed another line of eyewear in 2006, launching FYSH UK

the Vision West Buying Group directly as your east coast distributor

which quickly became another hit brand. FYSH UK is an edgy and

for our portfolio of unique and superior quality eyewear brands.

unique brand for people who live, love and lounge in their own way.

With over 51 years of industry insight, WestGroupe USA values

EVATIK (launched in 2009), a line dedicated exclusively to today’s

the importance of close-knit relationships with our customers and

fashionable man. Technologically inspired with an understated

clientele worldwide. As a recognized global player with distribution

sense of luxury, EVATIK eyewear is sleek, clean and minimalistic

in over 40 countries, we are committed to providing unparalleled

with a sophisticated combination of elegance and uncompromised

levels of service to our customer base across the Eastern seaboard.

engineering.

WestGroupe’s mission has always been to produce the highest quality and the most innovative products.

Today WestGroupe brands are available in over 6,000 stores in North America and 12,000 retailers internationally.

Headquartered in Montreal, Canada, and a brand new state of the art USA distribution center in Plattsburgh New York, the family owned and managed firm employs 85 people. Building on two generations of expertise and experience in the optical industry, WestGroupe is at the forefront of eyewear trends, bringing a unique view to the optical industry.

In 2003, WestGroupe created an exciting new brand: Kliik:denmark.

Today, a mere nine years later, Kliik is available around the world.

The brand is loved by those seeking a fresh new way of seeing.

Products: liik:Denmark, rk, Fysh UK, & Evatik Manufacturer’s of Kliik:Denmark, VW Discount: 10% discount For More Information Contact: Janet Mullally – Nat’l Sales Mgr 855.455.0042 jmullally@westgroupe.com www.westgroupe.com

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VENDOR AND INDUSTRY UPDATES

CHARMANT ELLE BY CHARMANT RELEASES FOUR NEW STYLES FOR A/W 2012 ELLE by Charmant introduces four new fashionable styles to its optical A/W 2012 collection. For the modern ELLE lady, chic styling combined with essential feel-good comfort goes hand in hand.

ELLE designer eyewear reflects the vital essence of the ELLE woman, her lifestyle and her passions through an array of elegant winter optical frames which are trendy, of the highest quality, and charmingly feminine.

New frame forms in acetate and slender metal-acetate combinations are inspired by this fall’s homage to strong, minimalist cuts with sensuous curves courtesy of cinched waists. Fresh colour strokes are dictated by new favourite red-burgundy tones, joyous must-have purple violet and perennial classic warm camel. All in all, these great new ELLE optical styles are fashionable and elegantly classic with a beguiling dash of glamour.

For more information, please contact Charmant Group at 800-645-2121 • charmant.com/us

EASTERN STATES EYEWEAR Date of expiry 31.01.2013

DRIVEN

BY D E S I G N

EASTERN STATES EYEWEAR ANNOUNCES JAGUAR EYEWEAR’S FALL OPTICAL COLLECTION. The new introduction encompasses a full release for both Jaguar’s classic collection and the youthful Jaguar Spirit collection as well.

Four styles have been added to Jaguar’s classic collection, two constructed of Pure Titanium.Each features Jaguar’s penchant for outstanding, subtle details. Of particular note is the Jaguar 33056 which features a 60 eye size and an outstanding three dimensional temple design – perfect for men with wider faces seeking a highly styled, classic frame.

In addition, five new Jaguar Spirit styles have been introduced.

Constructed of a mix of metals and plastic, Jaguar Spirit stands apart with its youthful, sporty design graced with strong, contrasting colors that are somewhat atypical for men’s frames such as Black-Red, Navy-Brown, and Black-White combinations.

Marketing for the new collection includes a new countercard, display, and image folder.

As with all Jaguar frames these styles are produced by the German based Ferdinand Menrad GMBH.

For more information please contact Eastern States Eyewear at (800) 645-3710 or find them on the web at www.eseyewear.com, facebook.com/eseyewear, and twitter.com/eseyewear.

VENDOR AND INDUSTRY UPDATES ICOAT ICOAT COMPANY INTRODUCES STAINLESS AR WITH “LOW UV” REFLECTION TECHNOLOGY Taking into consideration recent research studies on Anti-Reflective (AR) treatments causing elevated UV reflections, iCoat is pleased to introduce its new Stainless AR coating with advanced UV reflection protection. The new Stainless AR features LUV™ (Low UV) technology that helps eliminate significant amounts of UVA and UVB rays reflected off the back-surface of AR lenses. Since its inception, iCoat Company has been a pioneer in developing lens treatment technologies and this is a step forward in its continuing efforts to provide better visual acuity and true maximum UV protection for improved eye health.

AR treatments are designed to eliminate surface reflections and glare while allowing maximum amounts of visible light to be transmitted to one’s eyes. However, regardless of the lens material, AR treatments were recently found to reflect measurable amounts of harmful UVA and UVB radiation from the back-surface of the lens into the eye. This is true whether applied to clear, sun, polarized or Photochromic lenses. Stainless AR with LUV™ technology, engineered by iCoat, addresses this issue by providing maximum UV reflection protection from the invisible dangers of UVA and UVB while maintaining maximum visible light transmission for clear and crisp vision.

About iCoat iCoat Company is a full service optical lab and a leading provider of various premium thin-film treatments for optical lenses including anti-reflective, mirror coating, hard coating, UV treatment, oleophobic and hydrophobic applications, anti-static treatments and anti-fog coatings.

MOREL

Koali takes the new collection to the watery depths of the ocean, with frames inspired by coral reef and more particularly the anemone. The Coral collection imitates the waving branches of the anemone. Frame fronts and temples are given both volume and movement through triple-layered acetate. The deliberately visible metal core inside the temple evokes the structure of a coral reef. Coral is available in three shapes (two acetate models and one combination frame) and is offered in a palette of four color combinations per model. Coral models priced at $90.

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VENDOR AND INDUSTRY UPDATES

OGI EYEWEAR Today’s refined leaders are faced

The Hennepin

with more choices than ever

Layered Italian acetate and a

regarding everyday eyewear.

swooping arch shape combine

To create a look that combines

to produce Seraphin’s Hennepin.

confidence with a feeling of

Havana tortoise mixed with white,

power, Seraphin has launched the

beige, purple or coral gives the

Executive Collection to define this

Hennepin a flirty personality with an

distinct class of timeless eyewear.

abundance of style. Chrome hinge

Carefully chosen eyewear tells the

accents add a wink of sophistica-

world that you’re well composed,

tion to the Hennepin’s persona.

structured, faultlessly groomed;

Seraphin sun frames include a soft

dependable, capable of leader-

sided leather case & cleaning cloth.

ship and that you have impeccable taste. It’s important for today’s

Philosophy: “The Executive

leaders to exude class and to

Collection consists of bold

look at eyewear as a source of

eyewear that intends to leave a

superiority rather than an everyday

strong impression. It reveals the

necessity.

confidence of Seraphin; the collection is specifically crafted

The Dakota

for life’s leading moments.”

The European rectangular shape of Seraphin’s Dakota reflects traditional style with an air of

Marketing: Seraphin counter cards, large window banners,

elegance. An array of neutral earth tones complements the

logo plaques, and 8 piece displays are available.

bold wide temples of this design. Metallic hinge accents complete this time-honored look.

For additional information contact: Ogi Eyewear: 888.560.1060; www.ogiframes.com

RED 88 EYEWEAR PAULO PILIPE: German designer of clothing and fashion acces-

RED 88 INTRODUCES PAULO PILIPE™ TITANIUM COLLECTION with U-HINGE® TITANIUM COLLECTION

BY PAULO PILIPE™

sories. In the early nineties, Paulo Pilpe™ introduced his eyewear collection in Europe. Paulo Pilipe’s emphasis on innovative struc-

Red 88 Eyewear launches a new collection from its flagship line,

tural design, comfort, and durability, gained trust and following

Paulo Pilipe . The Paulo Pilipe Titanium Collection. Paulo Pilipe

from customers in Europe. During the mid-nineties, the Paulo

Titanium consists of 4 men’s and 2 women’s styles. Each style

Pilipe™ name was registered as a trademark throughout the world.

comes in three unique combinations of outside and inside colors.

Today, the Paulo Pilipe™ collection of eyewear is synonymous with

™

™

™

The Paulo Pilipe™ Titanium collection uses a special U-hinge® design that offers the comfort and flexibility of a spring hinge without the problematic nature and maintenance issues of the conventional

lightness and technology in the service of comfort. Their modern functions and low-key design are dedicated to men and women looking for technically advanced products for everyday wear.

spring hinge. The collection also features fully adjustable silicone goose neck nose pads for comfort and a universal fit. The entire

For additional information:

frame is treated with ion-plating, which is the most advanced and

Contact Red 88 Distributing,

durable finish one can get from a metal frame. The Ion plating

www.red88eyewear.com or

process enhances the look and provide durability against scratches

call (888) 716-2020

and color peeling from day to day use.

All Paulo Pilipe frames come with a two year manufacturer’s warranty.

VENDOR AND INDUSTRY UPDATES

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$AVE MONEY WITH OUR

PREMIUM VENDOR$ Are you aware that Vision West members can save even more money by increasing their purchase volumes with our Premium Vendors? In addition to our already low discounts, Vision West has negotiated these following “Money Saving” deals with our Premium Vendors:

Members receive up to an 18% discount, depending on the line.

Members that purchase $10,000 (excludes empower! Frames) for the year and maintain a return rate less than 20% earn a 3% rebate.

Members receive a 10 - 20% discount, depending on the line.

Members that purchase at least $3,000 per quarter earn an additional 10% discount.

Members receive a 10 - 20% discount, depending on the line.

Members that purchase at least $1,500 per quarter earn an additional 10% discount.

Members receive up to a 30% discount, depending on the line.

Members that meet purchase & growth targets and maintain a return rate less than 20% earn rebates from 2% to 9% based on below:

Members receive a 10% discount on all lines. Members that purchase $9,000 for the year earn a 3% rebate.

Members receive up to a 15% discount, depending on the line.

Members that purchase $10,000 for the year and maintain a return rate less than 20% earn a 10% rebate. Also, new REM customers will receive an additional 10% credit on their first order. Special deferred billing program for Vision West Members: • Net 60 billing with $600 minimum purchase • 30/60/90 split billing with $1200 minimum purchase • 60/90/120 split billing with $2400 minimum purchase

Members receive a 10% discount on all lines. Members that purchase six or more Wiley X frames at a time will receive 30/60/90 billing. This is an exclusive split-billing program only offered for Vision West members!

• Purchases $5,000-$9,999, growth 20%, rebate 2% • Purchases $10,000-$49,999, growth 15-20%, rebate 3-6% • Purchases $50,000 and up, growth 7-10%, rebate 3-9% Complete and fax the TRANSFER IT form on the back of this flyer or call our Customer Service Department at 800.640.9485 for more details.

The preferred buying group for independent eye care providers.

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OPTICENTER FALL 2012 WORDSEARCH

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FALL 2012 WORD SEARCH Word search using common words associated with Fall.

FOOTBALL

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P23 about TO For BEquestions REFORMATED

Please contact us at the following information

Southern California: Daniel Frutiger 760.637.0599

Outside California: Customer Service Deptartment 800.640.9485 Northern California: Linda Butler 916.354.0232

For State Associations and Groups Laura Dorris 800.640.9485, x.456

AT VISION WEST, IT’S ALL ABOUT YOU — OUR MEMBERS!

HAVE AN IDEA TO MAKE OPTICENTER BETTER? Opticenter is a quarterly publication written, produced and distributed by Vision West, Inc. The first five members THE VOICE OF VISION WES T

to submit an idea to feedback@vweye.com with their suggestions of how to make OptiCenter better will receive a $5.00 Starbucks card.

HAVE A CUP OF COFFEE ON US.

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15970 Bernardo Center Dr. San Diego, CA 92127-1828 www.vweye.com Change the World‌ please recycle this newsletter

Essilor Labs of America (ELOA) and Vision Westt have teamed up to offer our members a way to earn rewards back when they increase their ELOA billing.

IT’S OUR WAY OF SAYING

THANK YOU! Gift cards to be supplied by Vision West.

Starting January 1, 2012 and running through December 31, 20 2012, 012 2, V Vision isiion W West est M Members embers w will ill rreceive eceive a $ $ 25 AMERICAN EXPRESS GIFT CARD for every 1000 0o off iincremental ncremental new ELOA business billed billled d through throughh your Vision West account.

For more information please visit our website at www.vweye.com or call one of our Customer Care Specialists at 800.640.9485. * Program will be tracked and awarded on a quarterly basis. Incremental new business will be determined by comparing the current quarters ELOA billing against the same quarter ELOA billing of the previous year. Offer only applies to actual ELOA labs and does not apply to Essilor partner labs.