The brand, Naturally

A £100k ‘Naturally’ digital campaign was launched in July and is on-going through the Autumn. It promotes destinations through individual blogs, highlighting the region’s wide range of places to stay, visit and see as well as things to do. It encourages using public transport and Active Travel.

Working with our partners, VEE has developed a place brand called ‘Naturally’ which can be applied across all our coastal, countryside and urban destinations.

‘Naturally’ answers the need for an overarching offer to domestic and international visitors, with strong, cohesive messages, values and a visual identity which weave together our distinctive world-class location as a collective.

Local destinations will continue to market their strengths, but ‘Naturally’ is a longterm solution that chimes with strategic objectives, specifically overcoming the main barrier to productivity – not having a constant level of demand year-round.

‘Naturally’ promotes Suffolk and Norfolk as counties that welcome all people and supports the two counties’ ambitions to be the most sustainable tourist destinations in the UK, both environmentally and economically.

‘Naturally’ is being used to coordinate and amplify our region’s overall offer, not replace any existing brands or campaigns, and came about after extensive consultation with local authorities and DMOs. After a competitive tender, Norwich-based agency The Click were chosen to develop ‘Naturally’.

Inclusivity and accessibility will be included in future marketing activity.

‘Naturally’ has been designed to work for all our destinations, whether coast, countryside or urban