The county brands, Visit Suffolk and Visit Norfolk

We have managed the two county brands since 2012, promoting the overall tourism story and its constituent parts. Destinations are symbiotic, with visitors spending time moving around regardless of local authority geographies. Someone visiting Bury St Edmunds may well go to the National Horseracing Museum in Newmarket. Someone on holiday on the Norfolk coast may well take a day boat on the Broads.

The role of Visits Suffolk and Norfolk is to support the local destinations –they in turn support the marketing for the counties and region. The sum of the tourism parts is stronger than the individual components.

There are two strong county brands that promote Suffolk and Norfolk’s year-round visitor offering.

This is done through:

Increasing website audiences

Growing social media followers

Growing consumer databases to communicate with regular e-newsletters

Delivering successful marketing campaigns

Investing in new photography and films

Running competitions

Handling press enquiries –we refer to local DMOs where possible so they get the benefit

Delivering market intelligence so we know the Volume and Value of the sector.

407,000 Users

1,100,000 page views

52.3k social media followers

31k e-newsletter subscribers

689,154 Users

1,688,343 page views

75.5k social media followers

60k e-newsletter subscribers

Reach new customers first

We are not a membership organisation to ensure we do not compete with local DMOs. However, we offer paid-for listings as well as advertising and sponsorship opportunities to deliver commercial revenue.

The Visits Suffolk and Norfolk websites point the potential visitor in the right direction for whatever type of holiday or short break they might want. They are the perfect environment for businesses to reach an audience interested in visiting Suffolk and Norfolk and wanting to know where they can stay, what events are taking places, what attractions they can go to, and where they can eat and drink.

We also offer a free ‘book now’ button on listings to encourage visitors to book directly rather than through Online Travel Agents (OTAs) who charge high commission rates. This helps keep more money in the local economy.

For most people thinking of visiting Suffolk or Norfolk, the county website will be their first online exposure to the destination – and the opportunity for businesses to reach them while they are planning their trip.

Business Development Executive

Laura Munnings

Why advertise?

visitsuffolk.com and visitnorfolk.co.uk are the county’s official visitor websites

They are ranked first on Google for the counties and many more search terms

Online commission-free bookability

Control your listing with our data stewards

Promotion through the website, blogs, e-newsletters, e-magazines, social and other media.

How much does advertising cost?

Gold listings start from just £175 and just £75 for a basic listing with no website or email click-through. All listings are for twelve months and subject to VAT. Display advertising can be purchased on a monthly basis, or with discounts for longer. Email laura@visiteastofengland.com

The visitsuffolk.com and visitnorfolk.co.uk websites help introduce the superb destinations in the two counties

Why are there so many DMOs?

It’s all down to the knowledge of potential visitors. If you’re an international tourist, you might look at the bit that sticks out of the right-hand side of the UK and wonder what’s there. They’ll find Visit East of England. If you’re in the British Isles and know that Norfolk and Suffolk are the coastal bits that stick out but are not sure what’s in there, you’re going to Visit Suffolk and Visit Norfolk. If you know where you’re going, then you’ll visit the local destination website.