We’re Naturally: East of all your expectations

Where are we? We’re East, Naturally

East of queues to get to Cornwall, climb Snowdon, or look at the Lakes. East of dirty diesel trains, East of needing to drive, East of all the motorways. And we’re East of high rises and higher prices, of sunbathing like sardines, and of “wilderness” where everyone and their dog has shown up too. But if you’re staring up at our offshore wind farms, you know you’ve gone a little too far.

We’re the ones with open skies, open doors and open minds. Where it’s big, broad and biodiverse. Where you can get away, get outside, get perspective. Where higgledy-piggledy cities and towns are packed with rich history, indie gems, and fantastic festivals. Where food is fished and farmed a pebble’s throw from the place you pick for lunch. And where coming to visit means you can’t help coming back for more.

We’re home to rare breeds, seals, and electric eels. Home to horse-racing, sunrise chasing, and bracing coastal walks. Home to outstanding beauty as far as the eye can see. And you, for as long as you choose to stay.

Who are we?

We’re greater than the sum of our destinations. Naturally is the places, organisations and businesses that make the East what it is – the reasons people visit and the ones they don’t know about yet.

We’re as different and diverse as the landscape we cherish – from pioneering rural estates and transport providers to medieval cities, sweeping coastlines, and a national park. What unites us is our respect for the region, our passion for providing incredible visitor experiences, and our determination to protect it for future generations.