24 | It’s all about partnership | The county brands
The county brands, Visit Suffolk and Visit Norfolk We have managed the two county brands since 2012, promoting the overall tourism story and its constituent parts. Destinations are symbiotic, with visitors spending time moving around regardless of local authority geographies. Someone visiting Bury St Edmunds may well go to the National Horseracing Museum in Newmarket. Someone on holiday on the Norfolk coast may well take a day boat on the Broads. The role of Visits Suffolk and Norfolk is to support the local destinations – they in turn support the marketing for the counties and region. The sum of the tourism parts is stronger than the individual components. There are two strong county brands that promote Suffolk and Norfolk’s year-round visitor offering.
This is done through: Increasing website audiences Growing social media followers Growing consumer databases to communicate with regular e-newsletters Delivering successful marketing campaigns Investing in new photography and films Running competitions Handling press enquiries – we refer to local DMOs where possible so they get the benefit Delivering market intelligence so we know the Volume and Value of the sector.
Visit Suffolk 2022
Visit Norfolk 2022
407,000
689,154
1,100,000
1,688,343
Users
page views
52.3k
social media followers
31k
e-newsletter subscribers
Users
page views
75.5k
social media followers
60k
e-newsletter subscribers
