A shared ambition: What the East will look like in 2025 The region has an ambitious agenda that will help sustainably grow the year-round visitor economy, increasing employment and wealth, and contributing to government objectives. Working together The region’s tourism industry, local councils and New Anglia LEP work together as the Visitor Economy Group (VEG) and act as a coalition of progressive change. It represents an ambitious collaboration of public and private sectors with a shared set of goals and objectives.
Working with national tourism Working with the national tourism bodies, VEE and its partners are the sustainable resource to the sector, making it easier for owners to run and grow their businesses. The sector is hugely dominated by SMEs who need a strong regional tourism body to represent and help them. Tourism careers, all year round
The East as one region Our geography of Norfolk, Suffolk, east and south Cambridgeshire, including Cambridge, and north Essex is an easily marketable area that is now recognised internationally and attracts more inbound visitors. 12
We have progressed from a narrative of ‘seasonal, low-skilled, low-paid’ to ‘yearround, with well-paid, skilled careers’, particularly to support young people into tourism careers and to grow sector productivity. The tourism landscape encourages and supports entrepreneurship.
