Visit East of England: What we are, What we do Visit East of England (VEE) was established in Spring 2019 as the strategic, collective voice for the region’s visitor economy, bringing together destination organisations, local authorities, transport and education providers, and industry. VEE is a private-public sector, not-forprofit business with a board that includes representatives of hospitality and tourism businesses, London Stansted Airport, Greater Anglia, local authorities, New Anglia LEP, destination organisations, education establishments and DCMS. It was created as a response to VisitBritain’s observation that they ‘only hear white noise coming out of the East of England – lots of different voices all saying different things’. 14
VEE played a crucial role in the sector’s response to the Covid pandemic, disseminating Government and national tourism organisation updates, advice and help to its business database, lobbying MPs, and working with local authorities on tourism recovery. VEE receives no core funding and relies entirely on commercial activity to fulfil its activities, mostly by selling listings and adverts on Visit Norfolk and Visit Suffolk.
