Message from the President & CEO First, a heartfelt thank you to the dedicated and committed members of the Visit Jackson Board of Directors; their support and direction during the past year has been the foundation of your destination leadership organization’s (DLOs) growth. I would also like to thank members of our Advisory Committees and those stakeholders that participated in focus groups and surveys. Your involvement has helped us execute and complete a true strategic planning process that will lead us into the future. Collective ambition will undergird our united successes. Typically, annual reports are documents submitted to government agencies to help keep records of corporate activity and agency modifications. You will note that our FY2019 Annual Report varies from previous Visit Jackson annual reports. This report will focus on highlights from last year’s goals, our activities, key performance indicators, and value propositions.
This report represents significant growth. Our Board and strategic plan have established our goals for the next five-years. While the impact of environmental conditions will influence some sense of fluidity, our sights are set on supporting a Tourism Industry that is destined for evolution.
Rickey L. Thigpen, MSL President & CEO Visit Jackson
1
2019 Annual Report
Fiscal 2019 was a year steeped in adjusting our practices to embrace industry best-practices better, solidify our positioning, and value to stakeholders. As we move forward, you will note a higher focus on research analytics and a formal introduction of our community shared value strategy and tourism lexicon work. I believe that what gets measured, gets done. With that in mind, we were proud to have implemented the industry standard Event Impact Calculator (EIC) this past year.
