2020 Annual Report
Jackson Tourism generated $10.9M in total tax revenue for federal, state & local taxes.
Total tax revenue generated by travel spending for federal, state & local governments:
$1.5M
Local Tax Total
$4.0M
MS Tax Total
Tourism offset local property tax by $1.5 million
$5.4M
Federal Tax Total 0
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8
12 Millions
Local: $10.9 million MS: $1 billion Federal: $179.7 billion
Marketing In 2020, Visit Jackson’s marketing efforts focused on revitalizing the destination brand, introducing the strategic destination pillars, strengthening the reputation of the organization, showcasing Jackson’s diversity and multicultural offerings, all while maintaining steady growth in traditional advertising and marketing KPIs. As soon as COVID-19 cases were being reported in Mississippi, Visit Jackson paused (eventually, stopping) all ongoing advertising. Creative messaging was developed and deployed to support public health information, partner and stakeholder updates, and short-term marketing campaigns. Eventually, Visit Jackson started inviting people to visit the City With Soul in a safe manner which culminated with the Tourism Recovery Fund that launched in late September.
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