Pillar Alignment & Strategic Direction Educate Stakeholders of the Purpose of a DMO To further explain the purpose of a Destination Management Organization (DMO) within the Jackson Community, Visit Jackson will implement tactics to assist in clarifying the role and goals of a DMO. According to TripSavvy Magazine, a DMO should play a key role in the long-term development of a destination, by formulating an effective travel and tourism strategy. For visitors, DMO should serve as a gateway to a destination. They offer the most current information about a destination’s attractions. Build Proponents of Visit Jackson within the Community All DMOs are under increasing pressure to validate the business case for their funding, hence, DMOs are expanding their roles in their communities and their business models. Hence, last year, Destination International, the world's largest and most reliable resource for destination organizations, introduced The New Tourism Lexicon.
Support conference hotel adjacent to JCC The development of a conference center hotel is essential to the further development to the Downtown Convention District specifically and Jackson’s Tourism industry in general. A hotel that is physically attached or in close proximity is necessary to grow group and convention business in Jackson. The hotel development project must be accompanied by national brand integrity to maximize effectiveness to the hotel and convention district. Focus on importing one main attraction To further position Jackson as a destination city, tourism development assets must be a priority. Jacksonians have expressed an interest in a strong event for the area with regional marketability potential. Tourism Development initiatives will be helpful in growing destination awareness and establishing stronger tourism viability confidence for visitors and locals.
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2020 Annual Report
Create Jackson Metropolitan Tourism Association Visit Jackson Stakeholders have requested a stronger regional tourism presence to promote the Greater Jackson Area as a tourism destination. Because Jackson is the Capital City and because of its geographical location, it possesses a strong “hub city” position, many visitors and locals do not know when they leave the “City” and enter a bedroom community. Therefore, some collaborative promotional efforts could be impactful for the whole of the Metropolitan Committee.
