Destination sales & services

The JCVB Sales Team promotes the destination to meeting planners, group and conference organizers, tour operators, and sporting event organizers. In 2021, the talented destination group sales team worked closely with hotel partners, convention facilities and local venues to bring conferences, sports tournaments, group reunions, and hotel-hosted meetings to Jefferson Parish. Lingering hotel closures due to the negative impact of Hurricane Ida in August 2021 remained challenging through the end of the year. The team persevered, conducting client site visits, partnering with available properties and offering packaging options at various venues to most effectively accommodate group needs.

2022 highlights include

JANUARY

MARCH

MAY

JULY

NOVEMBER

- Allstate Sugar Bowl National Prep Classic - 2,700 attendees / 700 room nights

- Louisiana Fire Juniors Soccer Big Easy Invitational - 1,100 attendees / 190 room nights

- Association of Volleyball Professionals - 1,100 attendees / 112 room nights

- National Collegiate Rugby - 3,000 attendees / 2,030 room nights

- Dixie Youth Baseball/Dixie Boys Baseball - 1,950 attendees / 600 room nights

- Louisiana Fire Juniors Soccer New Orleans Champions Cup - 3,000 attendees / 300 room nights

In partnership with local organizations, the JCVB was able to successfully secure key future events:

Allstate Sugar Bowl National Prep Classic returning to the Alario Center January 4-8, 2023 with 780 room nights and 2,000 attendees.

National Collegiate Rugby’s May Madness returning May 25-29, 2023 expected to bring in over three times the number of teams of 2021.

The challenges and limitations incurred by Hurricane Ida in 2021 lingered throughout 2022. However, we were able to represent the destination at select tradeshows/conferences generating leads and growing occupancy for 2022. The group sales team attended 6 group tradeshows, confirming appointments with more than 150 attendees and having exposure to more than 600 attendees.

193 face-to-face client meetings

TRADESHOWS ATTENDED

Military Reunion Network (MRN) - Hosted by the Jefferson CVB

Sports Events & Tourism Association (Sports ETA)

S.P.O.R.T.S. the Relationship Conference

Student Youth Travel Association (SYTA)

TEAMS Conference

US Travel Association, IPW