Marketing the destination

Leisure Marketing

Visit Jefferson Parish focused on our abundant outdoor attractions and unique getaways. The JCVB’s objective is to increase the number of visitors traveling to Jefferson Parish through cooperative marketing, trade shows, sales missions, and familiarization (FAM) trips.

Jefferson Parish was promoted at the following leisure-oriented tradeshows/conferences:

• IPW Conference

• LTA Lt. Governor's Travel Summit

• Travel South Domestic

familiarization (fam) tours

• Travel South International

• Chicago Sales Mission - Partnering with the Louisiana Office of Tourism

In partnership with the Louisiana Office of Tourism, the JCVB hosted wholesale tour & FIT operators from Brazil. Participants enjoyed a bayou adventure, shopping and dining!

Marketing Partnerships

Co-operative marketing endeavors with the Louisiana Office of Tourism (LOT), Louisiana Travel Association (LTA), Gulf Alliance of Tourism (GATOR), and the Louisiana Tax Free Shopping program enhanced leisure marketing efforts.

The Louisiana Office of Tourism’s (LOT ) Cooperative Marketing Program (CMP) grant provided a 100% match for an additional $20,000 in marketing allocated to media brand management and digital programs. The Louisiana Tax Free Shopping program provides international shoppers a sales tax refund on purchases made at over 1,500 regional stores. The program is unique as it allows the international visitor to redeem their shopping receipts while still in town.

Strategic Partners

Jefferson Parish Visitors Guide

Visit Jefferson Parish Visitors Guide is an annual inspiration guide highlighting the destination, its events and the JCVB membership comprised of accommodations, attractions, restaurants, and services. This lifestyle magazine featured articles highlighting the destination's Green Spaces & Historic Places as told by visiting travel writers. The guide is the main response piece for potential visitors requesting information on Jefferson Parish. It is distributed throughout Louisiana Welcome Centers, Jefferson and Orleans parish hotels, and to attendees of conferences and events.

Louisiana Oyster Trail

The Louisiana Oyster Trail is comprised of Jefferson Parish oyster experiences, each boasting a 3-foot tall poly resin oyster sculpture hand painted by a local artist. The trail spans the coast of Grand Isle, the banks of the Mississippi and the shores of Lake Pontchartrain, offering travelers a tasty journey wherever they may visit in Jefferson. The dedicated website, LouisianaOysterTrail.com, provides a map with a complete listing of participating restaurants, as well as artist profiles and sculpture images.