Advocating for our industry

Visit Jefferson Parish is the official destination marketing organization for the parish and serves to impact Jefferson’s economy through conventions and tourism. The JCVB acts as the liaison between meeting planners, tour operators, travel agents, and its member organizations to support Jefferson’s nearly $2 billion hospitality industry.

Visit Jefferson Parish advocates on behalf of its members on issues that affect the travel industry nationally and regionally. The value of the industry is communicated continually to local and state officials and legislators.

We advocated for the hospitality industry during National Travel & Tourism Week May 1-7, 2022, a week nationally recognized to reflect on the value of tourism and its significance to the economy and health of the nation. On Travel Rally Day, the Visit Jefferson Parish team, joined by Jefferson Parish officials and Louisiana Lieutenant Governor Billy Nungesser and members, celebrated Jefferson Parish tourism with a luncheon, focusing on the year's theme, "Future of Travel."