The Strategic Roadmap

A NEW APPROACH

The devastating impacts of Covid still linger as Monterey County continues to recover. But the global pandemic had one silver lining: it opened minds to new ideas and forced innovation and collaboration. As the recovery continues, the MCCVB team has been leveraging those open minds to forge a new approach.

Over the past year, community input and Board collaboration has informed the organization’s first-ever Strategic Roadmap, creating a guide for the next five years and beyond that will ensure a new level of success for the County’s tourism economy. The FY2022-2023 Business Plan is the first year in a new approach to the future.

The Strategic Roadmap starts with a new Vision and Mission for MCCVB. Previously, both were outwardly focused – this new direction now focuses inward on what is most important: the community. This is a significant shift from a transactional approach to relational as the destination moves into the future.

NEXT LEVEL COMMUNITY COLLABORATION

The Strategic Roadmap was built on community input to reflect community interests. Working with Coraggio Group – an industry leader in strategic planning – MCCVB conducted mass outreach over six months to collect input.

• Community-wide surveys • Interviews with community leaders, entrepreneurs, and local visionaries • Town Halls • Focus Groups