Community Relations

MCCVB’s Community Relations team aligns with the organizations strategic direction to promote collaboration between residents, local government, and businesses in the hospitality and tourism sectors.

Under the Community Relations umbrella are the Membership and Visitor Services programs. Many small businesses do not have the resources or bandwidth to maintain marketing programs of their own and depend on MCCVB to promote them. Relationships with local businesses allow MCCVB to promote goods and services that enhance the visitor experience, allowing businesses to drive revenue and sustain vibrant operations.

STRATEGIC PRIORITIES

1. Expand & Intensify Community Relationships 2. Transform Membership Program 3. Extend the Stay to Increase Incremental Spending

TACTICAL CONSIDERATIONS

• Formation of Community Relations Committee • Community workshops • Partner with Monterey Peninsula Chamber • Continue to evolve the See Monterey App and Virtual Visitor Center • Engage with the community to share sustainable and responsible travel messaging • Partner with Monterey County Hospitality Association on Community Impact Study • Develop new Community Engagement metrics

Tourism is the second largest industry in the County and the largest on the Peninsula – driving jobs, tax revenue and the overall economy. While tourism is intended to positively impact the vitality of the community and livelihood of its residents, doing so in a sustainable way guarantees positive outcomes in the long term.