Core Aims 2022/27

In order to deliver our stated purpose as a membership-driven Institute seeking to improve the effectiveness of destination management, our core objectives are:

• Efficiency and viability of the Institute Review and future proof the Executive Board and National Council to ensure operational resilience and ensure the Institute remains financially viable through exploring new income generation opportunities

• Policy & advocacy Be the voice of sustainable destination management and champion the role of destination managers, practitioners and academics

• Continuing Professional Development (CPD) Support our member community through providing the best content, opportunities, training and best practice

• Events - Create and curate professional events physically and virtually to support networking, sharing of best practice and raise profile of TMI

• Membership – to grow the membership to ensure we offer a representative voice of Destination Management.

• Communications - Provide regular communications and opportunities to engage for our members and build Profile nationally and internationally for TMI as the voice of destination management

• Sustainability – Encourage sustainable tourism by promoting best practice, encouraging policy development and , as an organisation, leading by example.