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Policy & Advocacy

Core Aim - Be the voice of sustainable destination management and champion the role of destination managers, practitioners and academics

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The key priority for 2022/23 - to be the recognised experts in destination management through existing and new relationships with VisitBritain, the Local Government Association, the Tourism Alliance and other similar bodies.

The Head of Policy and Advocacy, with the support of Executive members will:

• Keep a watching brief on emerging policies

• Respond as appropriate, to all relevant national tourism policy consultations.

• Identify and develop new relationships with organisations involved with tourism and destination management

• Ensure our voice is heard on the Tourism Alliance Board.

• Identify with the Executive, opportunities to take a pro-active approach to influencing policy development and advocating TMI’s cause by explicitly sharing best practice.

• Highlight the tourism policy areas that could lead in TMI programmes.

• Promote TMI policy positions to appropriate audiences.

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