OFFICIAL SANTA FE VISITORS GUIDE 2023 MEDIA KIT
Official
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Santa Fe Visitors Guide
DEADLINES
October 14, 2022:
Space reservation deadline
November 25, 2022: Materials deadline
December 2, 2022: All ads must be paid in full 10% late charge applied to balance if not paid in full by Dec 2, 2022.
KEY REASONS to promote your business in the City of Santa Fe’s Official Santa Fe Visitors Guide
• 90% ultimately decided to visit the destination because of the Official Santa Fe Visitors Guide
• More than 70% (1.3 million total visitors) of all Santa Fe-bound visitors used the Official Santa Fe Visitors Guide for their travel plans
• Nearly 70% noted that Official Santa Fe Visitors Guide advertisements influenced their decisions
• 80% plan on visiting art galleries, 93% plan to shop, 95% will dine out, 51% will take a trip to Taos
• Nearly 100% will need a place to stay
TARGETED DISTRIBUTION
• Promoted on 50% of SantaFe.org webpages
• Guides mailed free of charge in response to orders via Santafe.org
• Placed in Visitor Information Centers, Convention and Visitors Bureaus, and Chambers of Commerce throughout the state
• Sent to select tradeshows and hotels throughout the state
• Sent to AAA offices in key target markets of Dallas, Houston, West TX, Phoenix, Los Angeles, San Francisco, Denver, Colorado Springs
• More than 50% of printed guides are distributed in the regional drive markets of Denver, Dallas-Ft. Worth, and Albuquerque through Certified Folder
• Monthly promotion via Facebook, Instagram, and Twitter, digital publishing platform Issuu.com, and Tourism Santa Fe’s Newsletters
• Distribution at both Albuquerque Sunport and Santa Fe Regional Airport
INTEGRATED MEDIA
Readership via digital publishing platform Issuu.com continues to grow by approximately 25% each year.
Promoting your business in the Official 2023 Santa Fe Visitors Guide and website is your best opportunity to attract awareness of your business. Your Full-Page print ad gets you exposure in both the print and digital versions of the Guide, in addition to a Featured Listing on SantaFe.org for one full year.
2023
than 1,000,000 readers each year see the Official Santa Fe Visitors Guide Make sure they know about your business!
October 14, 2022:
Space reservation deadline
November 25, 2022: Materials deadline
December 2, 2022: All ads must be paid in full 10% late charge applied to balance if not paid in full by December 2, 2022.
RATE CARD
* PREMIUM: Inside Front Cover (full-page bleed) $7,000
* PREMIUM: Inside Back Cover (full-page bleed) $7,000
* PREMIUM: Outside Back Cover (full-page bleed) $10,000
* PREMIUM: Page #1 (full-page bleed) $6,000
PREMIUM: Under Mayor’s Letter (1/2 horizontal; only 1 available)
$4,500
* Double Page $9,000
* Full Page $5,500 Half Page (vertical and horizontal) $3,850 Quarter Page (vertical) $2,750
SPOTLIGHT Listing $550
* All Full-Page ads also include a FREE Featured Listing on SantaFe.org for one full year ($1,200 value).
All rates are net. Balance is due no later than December 2, 2022. Your promotional message or ad will be pulled if payment is not received by December 2, 2022.
A 10% late charge will be applied if paid in full by December 2, 2022. Any other charges, including advertising production and taxes, will be billed and are due upon publication.
Official 2023 Santa Fe Visitors Guide
TO ADVERTISE, CONTACT: VisitorsGuideSales@santafe.org
DEADLINES
SOLD SOLD SOLD SOLD
AND VERBIAGE TIPS
REQUIREMENT CHECKLIST
FILE FORMAT
PDF/X-1a
FONTS
Outlined
COLOR
Use only 4-color process (CMYK). No RGB files accepted.
SIZE
Design to specifications on the left.
BLEEDS
Keep all critical images and ele ments within the Live Area specs.
DOUBLE PAGES
Build across two side-by-side pages.
Registration of hairline rules or type smaller than 10 point is not guaranteed.
accepts no responsibilty for
on materials supplied by adver tiser.
CIRCULATION:
2023
DEADLINE: October
DEADLINE: November
DEADLINE: December 2,
Official 2023 Santa Fe Visitors Guide AD SPECIFICATIONS AD SIZE WIDTH HEIGHT Double Page Bleed Trim Size Full Page Bleed Trim Size 12.25” 12” 6.25” 6” 10.25” 10” 10.25” 10” Half Page (V) 2.625” 9.5” Half Page (H) 5.5” 4.625” Quarter Page (V) 2.625” 4.625” AD DESIGN
• Include a clear call-to-action • If possible, include a coupon, discount or special offer • Include an image—preferably a photo • Keep your message simple • Share what makes your business unique • Include the basics: website, phone number, address PRINT
200,000 copies DISTRIBUTED: February
SPACE
14, 2022 MATERIALS
25, 2022 PAYMENT
2022
format; crop marks. RESOLUTION 300 DPI
or embedded.
NOTE: 1.
2. Publisher
errors
Fe
SPOTLIGHT LISTINGS
LISTING OPTIONS
SPOTLIGHT Listing
COST
Listing of 40 words w/ logo, and digital ad link to your website $550
SPOTLIGHT LISTING SUBMITTAL FORM
Please complete exactly as you would like your information to appear in the Official 2023 Santa Fe Visitors Guide.
Name of Business:
Address:
City:
More
State: ______ Zip:
Phone:
Website URL:
General Description (40 words or fewer):
Logo in Illustrator or a high-resolution (300 DPI) JPEG, TIFF, or PDF.
Official 2023 Santa
Visitors Guide
than 1,000,000 readers each year see the Official Santa Fe Visitors Guide Make sure they know about your business!
_______________________________
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EMAIL COMPLETED FORM TO: VisitorsGuideSales@santafe.org
Santa Fe
ADVERTISING CONTRACT
ADVERTISER INFORMATION
Please sign, date and email this contract or direct billing questions to: VisitorsGuideSales@santafe.org
Business Name: _____________________________________________________
Contact Name: _____________________________________________________
Billing Address: _____________________________________________________
City: _________________________ State: __________ Zip: ________________ Phone: ________________________ Email: _____________________________
VISITORS GUIDE ADVERTISEMENT INFORMATION
Check selection(s) to reserve space:
* DOUBLE Page Spread $9,000
* FULL Page $5,500
HALF Page $3,850
QUARTER Page $2,750
SPOTLIGHT Listing $550
PREMIUM Options
* INSIDE Front Cover (full) $7,000
* INSIDE Back Cover (full) $7,000
* OUTSIDE Back Cover (full) $10,000
* Page #1 (full) $6,000
Below Mayor’s Letter (half) $4,500
* includes a FREE Santafe.org Featured Listing for one year ($1,200 value).
INVOICING INFORMATION
Total Ad Cost:
Full page, Premium, and Double Page advertisers can pay 50% of contract total by check or credit card authorization upon contract signing. The balance due will be charged or billed by Dec 2, 2022. Payment in full must be received by Dec 2, 2022 or a 10% late charge will be added.
Email for Invoice:
Note: Your credit card will be charged according to your selection.
100% now 50% now*; charge balance (50%) by Dec 2, 2022
Only applies to Double Page, Full Page, and Premium Options
100% by Dec 2, 2022 (or 10% late charge added)
Note: This contract serves as an agreement between your business and the TOURISM Santa Fe (TSF). Publisher reserves the right to refuse any ad. Ads that resemble editorial will be marked “Advertisement.” Descriptive listings will be edited by the TSF for content, consistency and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
Authorized Signature: ____________________ Date:
CREDIT CARD INFORMATION
Credit card: Visa MC
Card #: __________________________
Expiration date: _________ CSV #:
Amount paid: __________
Name on card: ______________________
Billing address:
ZIP code: _________
Official 2023
Visitors Guide
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______________________ ______________________________