2025 SANTA FE MEDIA KIT
Official 2025 Santa Fe Visitors Guide
More than 1,000,000 readers each year see the Official Santa Fe Visitors Guide
Make sure they know about your business!
DEADLINES
October 11, 2024: Space reservation deadline
November 22, 2024: Materials deadline
December 6, 2024:
All ads must be paid in full
10% late charge applied tobalance if not paid in full by Dec 6, 2024.
KEY
REASONS to promote your business in the City of Santa Fe’s Official Santa Fe Visitors Guide
• 90% ultimately decided to visit the destination because of the Official Santa Fe Visitors Guide
• More than 70% (1.3 million total visitors) of all Santa Fe-bound visitors used the Official Santa Fe Visitors Guide for their travel plans
• Nearly 70% noted that Official Santa Fe Visitors Guide advertisements influenced their decisions
• 80% plan on visiting art galleries, 93% plan to shop, 95% will dine out, 51% will take a trip to Taos
• Nearly 100% will need a place to stay
TARGETED DISTRIBUTION
• Promoted on 50% of SantaFe.org webpages
• Guides mailed free of charge in response to orders via Santafe.org
• Delivered to more than 150 locations in the Greater Santa Fe area
• Placed in Visitor Information Centers, Convention and Visitors Bureaus, and Chambers of Commerce throughout the state
• Sent to select tradeshows and hotels throughout the state
• Sent to AAA offices in key target markets of Dallas, Houston, West TX, Phoenix, Los Angeles, San Francisco, Denver, Colorado Springs
• More than 50% of printed guides are distributed in the regional drive markets of Denver, Dallas-Ft. Worth, Houston, Oklahoma City, locations in Arizona and Albuquerque through Certified Folder
• Monthly promotion via Facebook and Instagram, digital publishing
• platform Issuu.com, and Tourism Santa Fe’s Newsletters
• Distribution at both Albuquerque Sunport and Santa Fe Regional Airport
INTEGRATED MEDIA
• Readership via digital publishing platform Issuu.com continues to grow by approximately 25% each year.
• Your Full-Page print ad gets you exposure in both the print and digital versions of the Guide, in addition to a Featured Listing on SantaFe.org for one full year.
Official 2025 Santa Fe Visitors Guide RATE CARD
TO ADVERTISE, CONTACT: advertise@santafe.org
DEADLINES
Friday, October 11, 2024: Space reservation deadline
Friday, November 22, 2024: Materials deadline
Friday, December 6, 2024: All ads must be paid in full 10% late charge applied to balance if not paid in full by December 6, 2024.
* PREMIUM: Inside Front Cover (full-page bleed)
* PREMIUM: Inside Back Cover (full-page bleed)
* PREMIUM: Outside Back Cover (full-page bleed)
* PREMIUM: Page #1 (full-page bleed)
PREMIUM: Under Mayor’s Letter (1/2 horizontal; only 1 available)
* All Full Page ads also include a FREE Featured Listing on SantaFe.org for one full year ($1,200 value).
All rates are net. Balance is due no later than Friday, December 6, 2024. Your promotional message or ad will be pulled if payment is not received by Friday, December 6, 2024. A 10% late charge will be applied if not paid in full by December 6, 2024. Any other charges, including advertising production and taxes, will be billed and are due upon publication.
Official 2025 Santa Fe Visitors Guide
AD SPECIFICATIONS
REQUIREMENTS CHECKLIST
FILE
FORMAT
PDF/X-1a format
Do not include crop marks
RESOLUTION
300 DPI
FONTS
Outlined or embedded.
COLOR
Use only 4-color process (CMYK). No RGB files accepted.
SIZE
Design to specifications on the left.
DOUBLE PAGE
*
AD DESIGN AND VERBIAGE
TIPS
• Include a clear call-to-action
• If possible, include a coupon, discount or special offer
• Include an image—preferably a photo
• Keep your message simple
• Share what makes your business unique
• Include the basics: website, phone number, address
BLEEDS
Keep critical images and elements within the Safety Area specs.
DOUBLE PAGES
Build across two side-by-side pages.
NOTE:
1. Registration of hairline rules or type smaller than 10 point is not guaranteed.
2. Publisher accepts no responsibilty for errors on materials supplied by advertiser.
PRINT CIRCULATION: 175,000 copies
DISTRIBUTED: February 2025
SPACE DEADLINE: Fri, Oct. 11, 2024
MATERIALS DEADLINE: Fri, Nov. 22, 2024
PAYMENT DEADLINE: Fri, Dec. 6, 2024
Official 2025 Santa Fe Visitors Guide
Listing of
Please
Official 2025 Santa Fe Visitors Guide & Menu Magazine
ADVERTISING CONTRACT
ADVERTISER (Questions & Contract: advertise@santafe.org)
Business Name: _____________________________________________________
Contact Name: _____________________________________________________ Billing Address: _____________________________________________________ City: _________________________
________________________
* Includes a FREE Santafe.org Featured Listing for one year ($1,200 value).
INVOICING
Total Ad Cost:
100% now
50% now; charge balance (50%) by Dec 6, 2024
__________
100% by Dec 6, 2024 (or 10% late charge added) ADVERTISING OPTIONS:
NOTE: Your credit card will be charged according to the total ad cost indicated and payment schedule chosen.
RESTAURANT Menu Options
* Includes logo, up to 4 images per page, menu of signature dishes, category, physical address, social media, phone, website, neighborhood, up to 50 descriptive words.
This contract serves as an agreement between your business and the Publisher TOURISM Santa Fe (TSF). TSF reserves the right to refuse any ad. Descriptive listings will be edited by TSF for content, consistency, and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
Email for Invoice: Signature: ______________________
PAYMENT INFO
Credit card: Visa Mastercard Check (Due 12/6/24)
Card #: __________________________
Expiration date: _________ CSV #: _______
Amount paid: __________
Name on card: ______________________
Billing address: ______________________ ______________________________ ZIP code: _________
Official 2025-26 Santa Fe Menu Magazine
Potential of more than 1,000,000 readers will see the Official Santa Fe Menu Magazine
Make sure they know about your business!
DEADLINES
January 31: Space reservation (signed contract)
February 14: Content delivery (images, logo, menus, 50 words)
February 28: Ad materials
March 14:
Final payment due
WAYS TO PARTICIPATE
• Restaurant Menu Feature: Spotlight the signature dishes on your standard menu in a single- or double-page spread
• Business Advertising: Purchase full-page ad space and get in front of engaged visitors
KEY REASONS TO PARTICIPATE
• A beautiful glossy book designed to further orient visitors to the breadth and depth of Santa Fe’s incredible culinary scene
• Subsidized by Tourism Santa Fe, the Menu Magazine offers a costeffective way to showcase your menus and promote your business
• Limited advertising opportunities spotlight highly relevant, select businesses and preserve restaurant focus
• Promote your community partnerships with Waterwise, Reunity Resources, and the Santa Fe Margarita Trail
DISTRIBUTION & PROMOTION
• Available in May of 2025
• 50,000 copies distributed in hotels, Visitors Centers, and other select high-visitation locations, including the historical Plaza
• Directs visitors to the restaurant and advertiser websites
• Available in an interactive digital format via publishing partner ISSUU
• Promoted to millions of visitors via santafe.org, santafenm.gov, santafechamber.com, and other top sites used for trip planning
• Participating restaurants (with an existing business listing presence on santafe.org) added to an interactive dining map on santafe.org
Double Page Feature
Single Page Feature
Official 2025-26
Santa Fe Menu Magazine
RESTAURANT MENU RATES
• DOUBLE Page $900
• SINGLE Page $500
• Includes logo, up to 4 images per page, one standard menu of signature dishes, category type, physical address, social media outlets, phone, website, neighborhood, up to 50 descriptive words.
Click here to upload your assets: santafe.org/dining-guide-questionnaire/
BUSINESS ADVERTISING RATES
• Limited advertising availability; first come, first served
DEADLINES
January 31: Space reservation (signed contract) February 14: Content delivery (images, logo, menus, 50 words) February 28: Ad materials
March 14: Final payment due
Official 2025-26
Santa Fe Menu Magazine
AD SPECIFICATIONS
REQUIREMENT CHECKLIST
FILE FORMAT
PDF/X-1a format
Do not include crop marks
RESOLUTION
300 DPI
FONTS
Outlined or embedded.
COLOR
Use only 4-color process (CMYK). No RGB files accepted.
SIZE
Design to specifications on the left.
BLEEDS
Keep critical images and elements within the Safety Area specs.
DOUBLE PAGES
Build across two side-by-side pages.
AD DESIGN AND VERBIAGE TIPS
• Include a clear call-to-action
• If possible, include a coupon, discount or special offer
• Include an image—preferably a photo
• Keep your message simple
• Share what makes your business unique
• Include the basics: website, phone number, address
NOTE:
1. Registration of hairline rules or type smaller than 10 point is not guaranteed. 2. Publisher accepts no responsibilty for errors on materials supplied by advertiser.
Official 2025 Santa Fe Visitors Guide & Menu Magazine
ADVERTISING CONTRACT
ADVERTISER (Questions & Contract: advertise@santafe.org)
Business Name: _____________________________________________________
Contact Name: _____________________________________________________
Billing Address: _____________________________________________________ City: _________________________
________________________
* Includes a FREE Santafe.org Featured Listing for one year ($1,200 value).
INVOICING
Total Ad Cost:
100% now 50% now; charge balance (50%) by Dec 6, 2024
__________
100% by Dec 6, 2024 (or 10% late charge added) ADVERTISING OPTIONS:
NOTE: Your credit card will be charged according to the total ad cost indicated and payment schedule chosen.
RESTAURANT Menu Options
* Includes logo, up to 4 images per page, menu of signature dishes, category, physical address, social media, phone, website, neighborhood, up to 50 descriptive words.
This contract serves as an agreement between your business and the Publisher TOURISM Santa Fe (TSF). TSF reserves the right to refuse any ad. Descriptive listings will be edited by TSF for content, consistency, and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
Email for Invoice: Signature: ______________________
PAYMENT INFO
Credit card: Visa Mastercard Check (Due 12/6/24)
Card #: __________________________
Expiration date: _________ CSV #: _______
Amount paid: __________
Name on card: ______________________
Billing address: ______________________ ______________________________ ZIP code: _________