2024 Official Santa Fe Visitors Guide Media Kit

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OFFICIAL SANTA FE VISITORS GUIDE 2024 MEDIA KIT

Official 2024 Santa Fe Visitors Guide

More than 1,000,000 readers each year see the Official Santa Fe Visitors Guide

Make sure they know about your business!

DEADLINES

October 13, 2023: Space reservation deadline

November 24, 2023: Materials deadline

1, 2023:

KEY REASONS to promote your business in the City of Santa Fe’s Official Santa Fe Visitors Guide

• 90% ultimately decided to visit the destination because of the Official Santa Fe Visitors Guide

• More than 70% (1.3 million total visitors) of all Santa Fe-bound visitors used the Official Santa Fe Visitors Guide for their travel plans

• Nearly 70% noted that Official Santa Fe Visitors Guide advertisements influenced their decisions

• 80% plan on visiting art galleries, 93% plan to shop, 95% will dine out, 51% will take a trip to Taos

• Nearly 100% will need a place to stay

TARGETED DISTRIBUTION

• Promoted on 50% of SantaFe.org webpages

• Guides mailed free of charge in response to orders via Santafe.org

• Delivered to more than 150 locations in the Greater Santa Fe area

• Placed in Visitor Information Centers, Convention and Visitors Bureaus, and Chambers of Commerce throughout the state

• Sent to select tradeshows and hotels throughout the state

• Sent to AAA offices in key target markets of Dallas, Houston, West TX, Phoenix, Los Angeles, San Francisco, Denver, Colorado Springs

• More than 50% of printed guides are distributed in the regional drive markets of Denver, Dallas-Ft. Worth, and Albuquerque through Certified Folder

• Monthly promotion via Facebook and Instagram, digital publishing platform Issuu.com, and Tourism Santa Fe’s Newsletters

• Distribution at both Albuquerque Sunport and Santa Fe Regional Airport

INTEGRATED MEDIA

Readership via digital publishing platform Issuu.com continues to grow by approximately 25% each year.

Promoting your business in the Official 2024 Santa Fe Visitors Guide and website is your best opportunity to attract awareness of your business. Your Full-Page print ad gets you exposure in both the print and digital versions of the Guide, in addition to a Featured Listing on SantaFe.org for one full year.

10% late charge applied to balance if not paid in full by Dec 1,
December
All ads must be paid in full
2023.

Official 2024 Santa Fe Visitors Guide

RATE CARD

only 1 available)

TO ADVERTISE, CONTACT:

VisitorsGuideSales@santafe.org

DEADLINES

Friday, October 13, 2023: Space reservation deadline

Friday, November 24, 2023: Materials deadline

Friday, December 1, 2023: All ads must be paid in full 10% late charge applied to balance if not paid in full by December 1, 2023.

* All Full Page ads also include a FREE Featured Listing on SantaFe.org for one full year ($1,200 value).

All rates are net. Balance is due no later than Friday, December 1, 2023. Your promotional message or ad will be pulled if payment is not received by Friday, December 1, 2023.

A 10% late charge will be applied if not paid in full by December 1, 2023. Any other charges, including advertising production and taxes, will be billed and are due upon publication.

* PREMIUM: Inside Front Cover (full-page bleed) $7,000 * PREMIUM: Inside Back Cover (full-page bleed) $7,500 * PREMIUM: Outside Back Cover (full-page bleed) $10,000 * PREMIUM: Page #1 (full-page bleed) $6,500 PREMIUM: Under Mayor’s Letter (1/2 horizontal;
$4,500 * Double Page $9,500 * Full Page $6,000 Half Page (vertical and horizontal) $4,000 Quarter Page (vertical) $2,750 SPOTLIGHT Listing $700
SOLD SOLD SOLD Limited to 25 total

Official 2024 Santa Fe Visitors Guide

AD SPECIFICATIONS

REQUIREMENTS CHECKLIST

FILE FORMAT

PDF/X-1a format; crop marks.

RESOLUTION

300 DPI

FONTS

Outlined or embedded.

COLOR

Use only 4-color process (CMYK). No RGB files accepted.

SIZE

Design to specifications on the left.

BLEEDS

Keep critical images and elements within the Live Area specs.

DOUBLE PAGES

Build across two side-by-side pages.

NOTE:

1. Registration of hairline rules or type smaller than 10 point is not guaranteed.

AD DESIGN AND VERBIAGE TIPS

• Include a clear call-to-action

If possible, include a coupon, discount or special offer

Include an image—preferably a photo

Keep your message simple

Share what makes your business unique

Include the basics: website, phone number, address

2. Publisher accepts no responsibilty for errors on materials supplied by advertiser.

PRINT CIRCULATION: 225,000 copies

DISTRIBUTED: February 2024

SPACE DEADLINE: Fri, Oct. 13, 2023

MATERIALS DEADLINE: Fri, Nov. 24, 2023

PAYMENT DEADLINE: Fri, Dec. 1, 2023

AD SIZE WIDTH HEIGHT Double Page Bleed Trim Size 12.25” 12” 10.25” 10” Full Page Bleed Trim Size 6.25” 6” 10.25” 10” Half Page (V) 2.625” 9.5” Half Page (H) 5.5” 4.625” Quarter Page (V) 2.625” 4.625”
Official 2024 Santa Fe Visitors Guide SPOTLIGHT LISTINGS VISUAL ARTS Daniel specializes in corporate events, weddings, reunions, and portraits, including families, graduation, pets and horses. With years of experience, he makes the session fun! Daniel is recommended by TOURISM Santa Fe and the Santa Fe Chamber of Commerce. Call/text today. Obscura Gallery represents the finest contributions to the history of photography through both contemporary and vintage works. In addition to our artist representation, we also offer guidance in the photography field including collection building, consulting, estate representation, appraisals, and consignments. Daniel Quat 282 Trades West Road, Studio H danielquatphoto.com 505.982.7474 Obscura Gallery 1405 Paseo de Peralta obscuragallery.net 505.577.6708 SPOTLIGHT SPOTLIGHT VISUAL ARTS In the Railyard, explore Vladem Contemporary a second location for the New Mexico Museum of Art scheduled to open in 2023, SITE Santa Fe, a contemporary art space showcasing ever-changing installations by the emerging, influential artists, and El Museo Cultural de Santa Fe devoted to exhibits, activities, and events that celebrate and promote local culture and traditions. Just a five-minute drive from downtown, you’ll find the majestic Museum Hill with 360-degree views, boasting the Museum of Spanish Colonial Art the Museum of International Folk Art the Museum of Indian Arts & Culture and the Wheelwright Museum of the American Indian. That’s a lot to absorb, but you can fortify yourself with lunch at the Museum Hill Cafe and relax outside amid the sculptures and flora at nearby Santa Fe Botanical Garden Immersive Art The OG Meow Wolf is right here in The City Different’s innovative Siler Rufina Nexus neighborhood, thanks to early confidence in the nimble arts collective from Game of Thrones’ creator George R.R. Martin. Absolutely experience Meow Wolf’s House of Eternal Return, an interactive 70+-room journey to discover what happened to the Selig-Pastore family. And another Martin passion project is the newer, but just as popular Sky Railway an imaginative adventure train offering curated theatrical, playful, environmental, astronomic experiences on rails. Sky Railway Santa Fe Botanical Garden Museum Hill santafe.org | 43 More than 1,000,000 readers each year see the Official Santa Fe Visitors Guide Make sure they know about your business! LISTING OPTIONS COST SPOTLIGHT Listing Listing of 40 words with logo, and digital ad link to your website $700 SPOTLIGHT LISTING SUBMITTAL FORM
complete exactly as you would like your information to appear in the Official 2024 Santa Fe Visitors Guide. Name of Business: _______________________________ Address: ____________________________________ City: __________________ State: ______ Zip: _______ Phone: _____________________________________ Website URL: _________________________________ General Description (40 words or fewer): Logo in Illustrator or a high-resolution (300 DPI) JPEG, TIFF, or PDF. EMAIL COMPLETED FORM TO: VisitorsGuideSales@santafe.org
Please

Official 2024 Santa Fe Visitors Guide

ADVERTISING CONTRACT

ADVERTISER INFORMATION

Please sign, date, and email this contract or direct billing questions to: VisitorsGuideSales@santafe.org

Business Name: _____________________________________________________

Contact Name: _____________________________________________________

Billing Address: _____________________________________________________

City: _________________________ State: __________ Zip: ________________

Phone: ________________________ Email: _____________________________

VISITORS GUIDE ADVERTISEMENT INFORMATION

Check selection(s) to reserve space:

* DOUBLE Page Spread $9,500

* FULL Page $6,000

HALF Page $4,000

QUARTER Page $2,750

SPOTLIGHT Listing $700

PREMIUM Options

* INSIDE Front Cover (full) $7,000

* INSIDE Back Cover (full) $7,500

* OUTSIDE Back Cover (full) $10,000

* PAGE #1 (full) $6,500

Below Mayor’s Letter (half) $4,500

* includes a FREE Santafe.org Featured Listing for one year ($1,200 value).

INVOICING INFORMATION

Total Ad Cost: Full Page, Premium, and Double Page advertisers can pay 50% of contract total by check or credit card authorization upon contract signing.

Payment in full must be received by Dec 1, 2023 or a 10% late charge will be added.

Email for Invoice:

Note: Your credit card will be charged according to your selection.

100% now

50% now*; charge balance (50%) by Fri, Dec 1, 2023

*Available for Full Page, Premium, and Double Page options only

100% by Fri, Dec 1, 2023 (or 10% late charge added)

Note: This contract serves as an agreement between your business and TOURISM Santa Fe (TSF). Publisher reserves the right to refuse any ad. Ads that resemble editorial will be marked “Advertisement.” Descriptive listings will be edited by TSF for content, consistency, and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.

Authorized Signature: Date:

CREDIT CARD INFORMATION

Credit card: Visa MC

Card #: __________________________

Expiration date: _________ CSV #: _______

Amount paid: __________

Name on card: ______________________

Billing address: ______________________ ______________________________

ZIP code: _________

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