TOURISM Santa Fe Advertising Flipbook (FY19)

Page 1

FY 2019

ADVERTISING FLIPBOOK


1. INTRODUCTION

TABLE OF CONTENTS

Our Advertising ....................................................................................... 03

2. PRINT ADVERTISING New Mexico Magazine ........................................................................... 04 Phoenix Magazine ................................................................................... 18 Texas Monthly .......................................................................................... 20 5280 Magazine ...................................................................................... 22 405 Magazine .......................................................................................... 24 Austin Monthly ........................................................................................ 25 Other ......................................................................................................... 26

3. DIGITAL ADVERTISING Adtheorent ................................................................................................ 41 Adara ......................................................................................................... 42 Varick ........................................................................................................ 43 TripAdvisor ............................................................................................... 44 Pulsepoint (Story) ................................................................................... 45 ZEFR .......................................................................................................... 46 GONEWMEXICO.COM ............................................................................ 47 VideoAmp ................................................................................................. 48

4. BROADCAST

5. SEASONAL PROMOTIONS

2 | TOURISM Santa Fe Flipbook (FY19)


OUR ADVERTISING TOURISM Santa Fe’s mission is to promote Santa Fe, New Mexico to travelers with an adventurous spirit, a love of art and nature, and a thirst for authentic culture. TOURISM Santa Fe uses paid media, among other methods, to communicate the experience of Santa Fe by showing the vibrant, genuine, warm character of ‘The City Different’.

In this flipbook, you’ll find current and archived advertising executions that are being used to communicate the message that Santa Fe is the destination that can inspire our visitor’s imagination and capture their spirit.

TOURISM Santa Fe Flipbook (FY19) | 3


PRINT ADVERTISING NEW MEXICO MAGAZINE JULY 2018

Media: Print Size: Full Page In-Home Date: July 15, 2018 Market: National Circulation: 300,000

4 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING NEW MEXICO MAGAZINE AUGUST 2018

Media: Print Size: Full Page In-Home Date: August 15, 2018 Market: National Circulation: 300,000

TOURISM Santa Fe Flipbook (FY19) | 5


PRINT ADVERTISING NEW MEXICO MAGAZINE SEPTEMBER 2018

Media: Print Size: Full Page In-Home Date: September 15, 2018 Market: National Circulation: 300,000

6 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING NEW MEXICO MAGAZINE OCTOBER 2018

Media: Print Size: Full Page In-Home Date: October 15, 2018 Market: National Circulation: 300,000

TOURISM Santa Fe Flipbook (FY19) | 7


PRINT ADVERTISING NEW MEXICO MAGAZINE NOVEMBER 2018

Media: Print Size: Full Page In-Home Date: November 15, 2018 Market: National Circulation: 300,000

8 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING NEW MEXICO MAGAZINE DECEMBER 2018

Media: Print Size: Full Page In-Home Date: December 15, 2018 Market: National Circulation: 300,000

TOURISM Santa Fe Flipbook (FY19) | 9


PRINT ADVERTISING NEW MEXICO TRUE ADVENTURE GUIDE 2018/2019

Media: Print Size: Gatefold In-Home Date: November 15, 2018 Market: National Circulation: 500,000

10 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING NEW MEXICO TRUE ADVENTURE GUIDE 2018/2019

TOURISM Santa Fe Flipbook (FY19) | 11


PRINT ADVERTISING NEW MEXICO MAGAZINE JANUARY 2019

Media: Print Size: Full Page In-Home Date: January 15, 2019 Market: National Circulation: 300,000

The Art Scene Seen Differently

Visit Santa Fe during our Artists in Residence program and watch art come to life. At participating hotels and galleries, you can meet and interact with artists as they create jewelry, sculpture, paintings and even pottery. To learn more and enter into an amazing Santa Fe Experience Sweepstakes, go to santafe.org.

November 1, 2018 - February 28, 2019 The World’s Best Cities for Art & Culture - Conde Nast Traveler

12 | TOURISM Santa Fe Flipbook (FY19)

Top 10 City for Museums and Galleries - Travel + Leisure

The Most Inspiring Art Cities in America - Departures Magazine


PRINT ADVERTISING NEW MEXICO MAGAZINE FEBRUARY 2019

Media: Print Size: Full Page In-Home Date: February 15, 2019 Market: National Circulation: 300,000

A DIFFERENT KIND OF FAMILY FUN

From March 1 through April 21, 2019, it’s Kids Free Spring Break, when kids eat, stay, and play free! There are tons of things for kids to enjoy—from outdoor excursions to one of a kind cultural experiences and a variety of new foods to try. Check out great offers and exciting family adventures today at santafe.org.

TOURISM Santa Fe Flipbook (FY19) | 13


PRINT ADVERTISING NEW MEXICO MAGAZINE MARCH 2019

Media: Print Size: Full Page In-Home Date: March 15, 2019 Market: National Circulation: 300,000

14 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING NEW MEXICO MAGAZINE APRIL 2019

SUMMER MAGIC, MOMENTS, AND MEMORIES. ONLY IN SANTA FE.

SUMMER FUN MAY May 11-12: Canyon Road Spring Art Festival May 19: Santa Fe Century Bike Race May 24-26: Native Treasures Indian Arts Festival May 31-June 2: Cocktails & Culture Culinary Festival

JUNE June 7-23: Currents New Media Festival June 22-23 & June 29-30: Santa Fe Studio Tour June 23: Gran Fondo NY-Santa Fe

Media: Print Size: Full Page In-Home Date: April 15, 2019 Market: National Circulation: 300,000

June 28-August 24: Santa Fe Opera Season

JULY July 12-14: Santa Fe International Folk Art Market July 14-21: Santa Fe Art Week July 17-August 11: HIPICO Summer Series July 27-28: Spanish Markets – Traditional and Contemporary

AUGUST Photo: Thosh Collins

August 9-12: Whitehawk Antique Indian & Ethnographic Art Shows August 17-18: Santa Fe Indian Market August 23-September 2: Santa Fe Music Week August 30: Burning of Zozobra

Summer in Santa Fe is when the vibrant culture of The City Different shines. From food and wine to art and native markets, discover summer events and festivals that are sure to keep you coming back for more. And these amazing events are just the beginning. In fact, we’re just warming up. A summer full of fun and excitement awaits in Santa Fe. Visit santafe.org to plan your trip today.

2 0 1 8 T R AV E L AWA R D S

15 Cities #2 in the U.S. #4 Top

Best Small City in the U.S.

TOURISM Santa Fe Flipbook (FY19) | 15


PRINT ADVERTISING NEW MEXICO MAGAZINE MAY 2019

Media: Print Size: Full Page In-Home Date: May 15, 2019 Market: National Circulation: 300,000

16 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING NEW MEXICO MAGAZINE JUNE 2019

Media: Print Size: Full Page In-Home Date: June 15, 2019 Market: National Circulation: 300,000

TOURISM Santa Fe Flipbook (FY19) | 17


PRINT ADVERTISING PHOENIX MAGAZINE AUGUST 2019

Media: Print Size: Full Page In-Home Date: August 15, 2019 Market: Phoenix Circulation: 80,000

18 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING PHOENIX MAGAZINE MAY 2019

Media: Print Size: Full Page In-Home Date: May 15, 2019 Market: Phoenix Circulation: 87,000

TOURISM Santa Fe Flipbook (FY19) | 19


PRINT ADVERTISING TEXAS MONTHLY OCTOBER 2019

Media: Print Size: Full Page In-Home Date: October 15, 2019 Market: National Circulation: 300,000

20 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING TEXAS MONTHLY APRIL 2019

Media: Print Size: Full Page In-Home Date: April 15, 2019 Market: National Circulation: 300,000

TOURISM Santa Fe Flipbook (FY19) | 21


PRINT ADVERTISING 5280 MAGAZINE MAY 2019

Media: Print Size: Full Page In-Home Date: May 15, 2019 Market: National Circulation: 85,000

22 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING 5280 MAGAZINE JUNE 2019

Media: Print Size: Full Page In-Home Date: June 15, 2019 Market: National Circulation: 85,000

TOURISM Santa Fe Flipbook (FY19) | 23


PRINT ADVERTISING 405 MAGAZINE JULY 2018

Media: Print Size: Full Page In-Home Date: July 1, 2018 Market: Oklahoma Circulation: 130,000

24 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING AUSTIN MONTHLY MAY 2018

Media: Print Size: Full Page In-Home Date: May 1, 2018 Market: Austin Circulation: 142,872

TOURISM Santa Fe Flipbook (FY19) | 25


PRINT ADVERTISING EDIBLE MAGAZINE

AUGUST/SEPTEMBER 2018

Media: Print Size: Full Page In-Home Date:August 1, 2018 Market: Santa Fe, ABQ, Taos Circulation: 70,000

26 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING SANTA FE WINE & CHILE 2018 PROGRAM GUIDE

Media: Print Size: Full Page In-Home Date: N/A Market: Santa Fe

TOURISM Santa Fe Flipbook (FY19) | 27


PRINT ADVERTISING GEORGIA O’KEEFFE MEMBER MAGAZINE SUMMER 2018

Media: Print Size: Full Page In-Home Date: July-September 2018 Market: National Circulation: Members

28 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING GEORGIA O’KEEFFE MEMBER MAGAZINE FALL 2018

Media: Print Size: Full Page In-Home Date: October - December 2018 Market: National Circulation: Members

TOURISM Santa Fe Flipbook (FY19) | 29


PRINT ADVERTISING GEORGIA O’KEEFFE MEMBER MAGAZINE WINTER 2019

Media: Print Size: Full Page In-Home Date: January - March 2019 Market: National Circulation: Members

30 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING GEORGIA O’KEEFFE MEMBER MAGAZINE SPRING 2019

Red or green? A new favorite awaits.

Media: Print Size: Full Page In-Home Date: April - June 2019 Market: National Circulation: Members

A culinary journey through Santa Fe starts with our northern New Mexican chile, but that’s far from where it ends. Discover The City Different at santafe.org 2 0 1 8 T R AV E L AWA R D S

15 Cities Small City in the U.S. in the U.S. #4 Top #2 Best

TOURISM Santa Fe Flipbook (FY19) | 31


PRINT ADVERTISING HORIZONS TRAVEL MAGAZINE JANUARY 2019

Media: Print Size: Full Page In-Home Date: January 10. 2019 Market: National Circulation: 226,000

32 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING LOCAL FLAVOR MAGAZINE JULY/AUGUST 2018

Media: Print Size: 1/2 Page In-Home Date: July 1, 2018 Market: Northern NM Circulation: 40,000

TOURISM Santa Fe Flipbook (FY19) | 33


PRINT ADVERTISING LOCAL FLAVOR MAGAZINE AUGUST 2018

Media: Print Size: Full Page In-Home Date: August 1, 2018 Market: Northern NM Circulation: 40,000

34 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING LOCAL FLAVOR MAGAZINE NOVEMBER 2018

Media: Print Size: 1/2 Page In-Home Date: November 1, 2018 Market: Northern New Mexico Circulation: 40,000

TOURISM Santa Fe Flipbook (FY19) | 35


PRINT ADVERTISING LOCAL FLAVOR MAGAZINE JUNE 2019

Media: Print Size: Full Page In-Home Date: June 1, 2019 Market: Northern New Mexico Circulation: 40,000

36 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING PGA TOUR MAGAZINE DECEMBER 2018-MAY 2019

Media: Print Size: Full Page In-Home Date: N/A Market: National Media: Web Banner/Digital eNews Size: 300x250px Market: National

TOURISM Santa Fe Flipbook (FY19) | 37


PRINT ADVERTISING AMERICAN WAY MAGAZINE JUNE 2019

Media: Print Size: Full Page In-Home Date: June 1, 2019 Market: National Circulation: 710,000

38 | TOURISM Santa Fe Flipbook (FY19)


PRINT ADVERTISING SANTA FE VISITORS GUIDE 2019

Media: Print Size: 1/2 Page Circulation: 350,000

TOURISM Santa Fe Flipbook (FY19) | 39


PRINT ADVERTISING SANTA FE VISITORS GUIDE 2019

Media: Print Size: 1/2 Page Circulation: 350,000

40 | TOURISM Santa Fe Flipbook (FY19)


DIGITAL ADVERTISING ADTHEORENT

JULY 2018 - JUNE 2019

AdTheorent: Rich Media Mobile Target Market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York Flight Dates: July 2018-June 15, 2019 Impressions: 21,397,970

TOURISM Santa Fe Flipbook (FY19) | 41


DIGITAL ADVERTISING ADARA

JULY 2018 - JUNE 2019

Media: Programmatic Desktop/Mobile Flight Dates: July 2018-June 15, 2019 Impressions: 8,794,709 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York

42 | TOURISM Santa Fe Flipbook (FY19)


DIGITAL ADVERTISING VARICK

JULY 2018 - JUNE 2019

Media: Programmatic Display/PMP Flight Dates: July 2018-June 15, 2019 Impressions: 26,082,087 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York

TOURISM Santa Fe Flipbook (FY19) | 43


DIGITAL ADVERTISING TRIPADVISOR

JULY 2018 - JUNE 2019

Media:Sponsorship/Content Flight Dates: July 2018-June 15, 2019 Impressions: 3,450,578 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York

44 | TOURISM Santa Fe Flipbook (FY19)


DIGITAL ADVERTISING PULSEPOINT

AUGUST 2018 - JUNE 2019

Media: Native/Content Creation/Social Media Flight Dates: August 2018- June 15, 2019 Impressions: 19,146,213 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York

TOURISM Santa Fe Flipbook (FY19) | 45


DIGITAL ADVERTISING ZEFR

JULY - SEPTEMBER 2018

Media: YouTube Pre-Roll (Trueview) Flight Dates: July-September 2018 Impressions: 497,062 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York

46 | TOURISM Santa Fe Flipbook (FY19)


DIGITAL ADVERTISING GO-NEWMEXICO.COM JULY 2018- JUNE 2019

Media: Lead Generation/Sponsorship Page Flight Dates: July 2018-June 15, 2019 Impressions: : 187,315 Target Markets: National

TOURISM Santa Fe Flipbook (FY19) | 47


DIGITAL ADVERTISING VIDEOAMP

MARCH 2019 - JUNE 2019

Media: OTT/CTV Flight Dates: March 2019 - June 15, 2019 Impressions: 4,033,254 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York Link to Video: https://youtu.be/wTf1XQjIN4k

48 | TOURISM Santa Fe Flipbook (FY19)


BROADCAST JANUARY 2019

Media: PBS - Samantha Brown’s Places to Love Air Dates: Beginning January 2019 Target Markets: National

TOURISM Santa Fe Flipbook (FY19) | 49


SEASONAL PROMOS

NOVEMBER 2018 - FEBRUARY 2019

Media: Endemic Print & Digital Flight Dates: 9/24/18-11/21/18; 1/7/19-2/7/19 Publications: ARTnews, Southwest Art Impressions: 230,000 Target Markets: Denver, Dallas, Phoenix, Austin, Colorado Springs, Amarillo, Lubbock, El Paso, Las Cruces

The Art Scene Seen Differently

The Art Scene Seen Differently

Visit Santa Fe during our Artists in Residence program and watch art come to life. At participating hotels and galleries, you can meet and interact with artists as they create jewelry, sculpture, paintings and even pottery. To learn more and enter into an amazing Santa Fe Experience Sweepstakes, go to santafe.org. November 1, 2018 - February 28, 2019

50 | TOURISM Santa Fe Flipbook (FY19)

The World’s Best Cities for Art & Culture

Top 10 City for Museums and Galleries

The Most Inspiring Art Cities in America

- Conde Nast Traveler

- Travel + Leisure

- Departures Magazine

Visit Santa Fe during our Artists in Residence program and watch art come to life. At participating hotels and galleries, you can meet and interact with artists as they create jewelry, sculpture, paintings and even pottery. To learn more and enter into an amazing Santa Fe Experience Sweepstakes, go to santafe.org.

November 1, 2018 - February 28, 2019 The World’s Best Cities for Art & Culture - Conde Nast Traveler

Top 10 City for Museums and Galleries - Travel + Leisure

The Most Inspiring Art Cities in America - Departures Magazine


SEASONAL PROMOS

SEPTEMBER 2018 - FEBRUARY 2019

SANTA FE TOURISM // ARTISTS IN RESIDENCE Web Banners

300x50 320x50

728x90

300x600

160x600

300x250

650x250

970x250

TOURISM Santa Fe Flipbook (FY19) | 51


SEASONAL PROMOS

Media: Endemic Social Media Program Flight Dates: 11/1/18-2/28/19 Publications: ArtistsNetwork.com Impressions: 374,896 Target Markets: Denver, Dallas, Houston, Phoenix, Austin, Chicago, Colorado Springs, Amarillo, Lubbock, El Paso, Las Cruces

52 | TOURISM Santa Fe Flipbook (FY19)

NOVEMBER 2018 - FEBRUARY 2019


SEASONAL PROMOS

NOVEMBER 2018 - FEBRUARY 2019

Media: Varick Media Programmatic PMP Flight Dates: 11/1/18-2/28/19 Impressions: 5,350,150 Target Markets: Denver, Dallas, Houston, Phoenix, Austin, Chicago, Colorado Springs, Amarillo, Lubbock, El Paso, Las Cruces

TOURISM Santa Fe Flipbook (FY19) | 53


SEASONAL PROMOS KIDS FREE SPRING BREAK Media: New Mexico Magazine Sponsored eNewsletter Send Date: 12/19/18 Impressions: 30,000 Target Market: National

54 | TOURISM Santa Fe Flipbook (FY19)

JANUARY - MARCH 2019


SEASONAL PROMOS

JANUARY - MARCH 2019

KIDS FREE SPRING BREAK Media: Varick Media Programmatic PMP Flight Dates: 1/1/19-3/31/19 Impressions: 4,909,842 Target Markets: Denver, Dallas, Houston, Phoenix, Austin, Chicago, Colorado Springs, Amarillo, Los Angeles, New York

TOURISM Santa Fe Flipbook (FY19) | 55


SEASONAL PROMOS KIDS FREE SPRING BREAK Media: MediaMax Targeted eBlast Send Dates: 1/28/19 & 2/13/19 (resend to non-openers) Impressions: 836,511 Target Markets: Denver, Dallas, Houston, Phoenix, Austin, Chicago, Colorado Springs, Amarillo, Los Angeles, New York

56 | TOURISM Santa Fe Flipbook (FY19)

JANUARY - MARCH 2019


SEASONAL PROMOS

JANUARY - MARCH 2019

KIDS FREE SPRING BREAK Media: Pressboard Sponsored Content Flight Dates: 2/5/19 - 3/31/19 Impressions: 59,073 Publications: Family Vacation Critic Target Markets: National

TOURISM Santa Fe Flipbook (FY19) | 57


SEASONAL PROMOS

JANUARY - MARCH 2019

KIDS FREE SPRING BREAK LA PARENT MAGAZINE FEBRUARY 2019

Media: Print Size: Full Page In-Home Date: 2/1/19 - 2/28/19 Market: Los Angeles Circulation: 55,000

A DIFFERENT KIND OF FAMILY FUN

From March 1 through April 21, 2019, it’s Kids Free Spring Break, when kids eat, stay, and play free! There are tons of things for kids to enjoy—from outdoor excursions to one of a kind cultural experiences and a variety of new foods to try. Check out great offers and exciting family adventures today at santafe.org.

58 | TOURISM Santa Fe Flipbook (FY19)


THANK YOU! QUESTIONS? Jordan Guenther Director of Marketing T: 505-955-6212 E: jguenther@santafenm.gov Joy Rice Marketing Manager T: 505-955-6205 E: jlrice@santafenm.gov


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