FY 2019
ADVERTISING FLIPBOOK
1. INTRODUCTION
TABLE OF CONTENTS
Our Advertising ....................................................................................... 03
2. PRINT ADVERTISING New Mexico Magazine ........................................................................... 04 Phoenix Magazine ................................................................................... 18 Texas Monthly .......................................................................................... 20 5280 Magazine ...................................................................................... 22 405 Magazine .......................................................................................... 24 Austin Monthly ........................................................................................ 25 Other ......................................................................................................... 26
3. DIGITAL ADVERTISING Adtheorent ................................................................................................ 41 Adara ......................................................................................................... 42 Varick ........................................................................................................ 43 TripAdvisor ............................................................................................... 44 Pulsepoint (Story) ................................................................................... 45 ZEFR .......................................................................................................... 46 GONEWMEXICO.COM ............................................................................ 47 VideoAmp ................................................................................................. 48
4. BROADCAST
5. SEASONAL PROMOTIONS
2 | TOURISM Santa Fe Flipbook (FY19)
OUR ADVERTISING TOURISM Santa Fe’s mission is to promote Santa Fe, New Mexico to travelers with an adventurous spirit, a love of art and nature, and a thirst for authentic culture. TOURISM Santa Fe uses paid media, among other methods, to communicate the experience of Santa Fe by showing the vibrant, genuine, warm character of ‘The City Different’.
In this flipbook, you’ll find current and archived advertising executions that are being used to communicate the message that Santa Fe is the destination that can inspire our visitor’s imagination and capture their spirit.
TOURISM Santa Fe Flipbook (FY19) | 3
PRINT ADVERTISING NEW MEXICO MAGAZINE JULY 2018
Media: Print Size: Full Page In-Home Date: July 15, 2018 Market: National Circulation: 300,000
4 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING NEW MEXICO MAGAZINE AUGUST 2018
Media: Print Size: Full Page In-Home Date: August 15, 2018 Market: National Circulation: 300,000
TOURISM Santa Fe Flipbook (FY19) | 5
PRINT ADVERTISING NEW MEXICO MAGAZINE SEPTEMBER 2018
Media: Print Size: Full Page In-Home Date: September 15, 2018 Market: National Circulation: 300,000
6 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING NEW MEXICO MAGAZINE OCTOBER 2018
Media: Print Size: Full Page In-Home Date: October 15, 2018 Market: National Circulation: 300,000
TOURISM Santa Fe Flipbook (FY19) | 7
PRINT ADVERTISING NEW MEXICO MAGAZINE NOVEMBER 2018
Media: Print Size: Full Page In-Home Date: November 15, 2018 Market: National Circulation: 300,000
8 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING NEW MEXICO MAGAZINE DECEMBER 2018
Media: Print Size: Full Page In-Home Date: December 15, 2018 Market: National Circulation: 300,000
TOURISM Santa Fe Flipbook (FY19) | 9
PRINT ADVERTISING NEW MEXICO TRUE ADVENTURE GUIDE 2018/2019
Media: Print Size: Gatefold In-Home Date: November 15, 2018 Market: National Circulation: 500,000
10 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING NEW MEXICO TRUE ADVENTURE GUIDE 2018/2019
TOURISM Santa Fe Flipbook (FY19) | 11
PRINT ADVERTISING NEW MEXICO MAGAZINE JANUARY 2019
Media: Print Size: Full Page In-Home Date: January 15, 2019 Market: National Circulation: 300,000
The Art Scene Seen Differently
Visit Santa Fe during our Artists in Residence program and watch art come to life. At participating hotels and galleries, you can meet and interact with artists as they create jewelry, sculpture, paintings and even pottery. To learn more and enter into an amazing Santa Fe Experience Sweepstakes, go to santafe.org.
November 1, 2018 - February 28, 2019 The World’s Best Cities for Art & Culture - Conde Nast Traveler
12 | TOURISM Santa Fe Flipbook (FY19)
Top 10 City for Museums and Galleries - Travel + Leisure
The Most Inspiring Art Cities in America - Departures Magazine
PRINT ADVERTISING NEW MEXICO MAGAZINE FEBRUARY 2019
Media: Print Size: Full Page In-Home Date: February 15, 2019 Market: National Circulation: 300,000
A DIFFERENT KIND OF FAMILY FUN
From March 1 through April 21, 2019, it’s Kids Free Spring Break, when kids eat, stay, and play free! There are tons of things for kids to enjoy—from outdoor excursions to one of a kind cultural experiences and a variety of new foods to try. Check out great offers and exciting family adventures today at santafe.org.
TOURISM Santa Fe Flipbook (FY19) | 13
PRINT ADVERTISING NEW MEXICO MAGAZINE MARCH 2019
Media: Print Size: Full Page In-Home Date: March 15, 2019 Market: National Circulation: 300,000
14 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING NEW MEXICO MAGAZINE APRIL 2019
SUMMER MAGIC, MOMENTS, AND MEMORIES. ONLY IN SANTA FE.
SUMMER FUN MAY May 11-12: Canyon Road Spring Art Festival May 19: Santa Fe Century Bike Race May 24-26: Native Treasures Indian Arts Festival May 31-June 2: Cocktails & Culture Culinary Festival
JUNE June 7-23: Currents New Media Festival June 22-23 & June 29-30: Santa Fe Studio Tour June 23: Gran Fondo NY-Santa Fe
Media: Print Size: Full Page In-Home Date: April 15, 2019 Market: National Circulation: 300,000
June 28-August 24: Santa Fe Opera Season
JULY July 12-14: Santa Fe International Folk Art Market July 14-21: Santa Fe Art Week July 17-August 11: HIPICO Summer Series July 27-28: Spanish Markets – Traditional and Contemporary
AUGUST Photo: Thosh Collins
August 9-12: Whitehawk Antique Indian & Ethnographic Art Shows August 17-18: Santa Fe Indian Market August 23-September 2: Santa Fe Music Week August 30: Burning of Zozobra
Summer in Santa Fe is when the vibrant culture of The City Different shines. From food and wine to art and native markets, discover summer events and festivals that are sure to keep you coming back for more. And these amazing events are just the beginning. In fact, we’re just warming up. A summer full of fun and excitement awaits in Santa Fe. Visit santafe.org to plan your trip today.
2 0 1 8 T R AV E L AWA R D S
15 Cities #2 in the U.S. #4 Top
Best Small City in the U.S.
TOURISM Santa Fe Flipbook (FY19) | 15
PRINT ADVERTISING NEW MEXICO MAGAZINE MAY 2019
Media: Print Size: Full Page In-Home Date: May 15, 2019 Market: National Circulation: 300,000
16 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING NEW MEXICO MAGAZINE JUNE 2019
Media: Print Size: Full Page In-Home Date: June 15, 2019 Market: National Circulation: 300,000
TOURISM Santa Fe Flipbook (FY19) | 17
PRINT ADVERTISING PHOENIX MAGAZINE AUGUST 2019
Media: Print Size: Full Page In-Home Date: August 15, 2019 Market: Phoenix Circulation: 80,000
18 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING PHOENIX MAGAZINE MAY 2019
Media: Print Size: Full Page In-Home Date: May 15, 2019 Market: Phoenix Circulation: 87,000
TOURISM Santa Fe Flipbook (FY19) | 19
PRINT ADVERTISING TEXAS MONTHLY OCTOBER 2019
Media: Print Size: Full Page In-Home Date: October 15, 2019 Market: National Circulation: 300,000
20 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING TEXAS MONTHLY APRIL 2019
Media: Print Size: Full Page In-Home Date: April 15, 2019 Market: National Circulation: 300,000
TOURISM Santa Fe Flipbook (FY19) | 21
PRINT ADVERTISING 5280 MAGAZINE MAY 2019
Media: Print Size: Full Page In-Home Date: May 15, 2019 Market: National Circulation: 85,000
22 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING 5280 MAGAZINE JUNE 2019
Media: Print Size: Full Page In-Home Date: June 15, 2019 Market: National Circulation: 85,000
TOURISM Santa Fe Flipbook (FY19) | 23
PRINT ADVERTISING 405 MAGAZINE JULY 2018
Media: Print Size: Full Page In-Home Date: July 1, 2018 Market: Oklahoma Circulation: 130,000
24 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING AUSTIN MONTHLY MAY 2018
Media: Print Size: Full Page In-Home Date: May 1, 2018 Market: Austin Circulation: 142,872
TOURISM Santa Fe Flipbook (FY19) | 25
PRINT ADVERTISING EDIBLE MAGAZINE
AUGUST/SEPTEMBER 2018
Media: Print Size: Full Page In-Home Date:August 1, 2018 Market: Santa Fe, ABQ, Taos Circulation: 70,000
26 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING SANTA FE WINE & CHILE 2018 PROGRAM GUIDE
Media: Print Size: Full Page In-Home Date: N/A Market: Santa Fe
TOURISM Santa Fe Flipbook (FY19) | 27
PRINT ADVERTISING GEORGIA O’KEEFFE MEMBER MAGAZINE SUMMER 2018
Media: Print Size: Full Page In-Home Date: July-September 2018 Market: National Circulation: Members
28 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING GEORGIA O’KEEFFE MEMBER MAGAZINE FALL 2018
Media: Print Size: Full Page In-Home Date: October - December 2018 Market: National Circulation: Members
TOURISM Santa Fe Flipbook (FY19) | 29
PRINT ADVERTISING GEORGIA O’KEEFFE MEMBER MAGAZINE WINTER 2019
Media: Print Size: Full Page In-Home Date: January - March 2019 Market: National Circulation: Members
30 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING GEORGIA O’KEEFFE MEMBER MAGAZINE SPRING 2019
Red or green? A new favorite awaits.
Media: Print Size: Full Page In-Home Date: April - June 2019 Market: National Circulation: Members
A culinary journey through Santa Fe starts with our northern New Mexican chile, but that’s far from where it ends. Discover The City Different at santafe.org 2 0 1 8 T R AV E L AWA R D S
15 Cities Small City in the U.S. in the U.S. #4 Top #2 Best
TOURISM Santa Fe Flipbook (FY19) | 31
PRINT ADVERTISING HORIZONS TRAVEL MAGAZINE JANUARY 2019
Media: Print Size: Full Page In-Home Date: January 10. 2019 Market: National Circulation: 226,000
32 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING LOCAL FLAVOR MAGAZINE JULY/AUGUST 2018
Media: Print Size: 1/2 Page In-Home Date: July 1, 2018 Market: Northern NM Circulation: 40,000
TOURISM Santa Fe Flipbook (FY19) | 33
PRINT ADVERTISING LOCAL FLAVOR MAGAZINE AUGUST 2018
Media: Print Size: Full Page In-Home Date: August 1, 2018 Market: Northern NM Circulation: 40,000
34 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING LOCAL FLAVOR MAGAZINE NOVEMBER 2018
Media: Print Size: 1/2 Page In-Home Date: November 1, 2018 Market: Northern New Mexico Circulation: 40,000
TOURISM Santa Fe Flipbook (FY19) | 35
PRINT ADVERTISING LOCAL FLAVOR MAGAZINE JUNE 2019
Media: Print Size: Full Page In-Home Date: June 1, 2019 Market: Northern New Mexico Circulation: 40,000
36 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING PGA TOUR MAGAZINE DECEMBER 2018-MAY 2019
Media: Print Size: Full Page In-Home Date: N/A Market: National Media: Web Banner/Digital eNews Size: 300x250px Market: National
TOURISM Santa Fe Flipbook (FY19) | 37
PRINT ADVERTISING AMERICAN WAY MAGAZINE JUNE 2019
Media: Print Size: Full Page In-Home Date: June 1, 2019 Market: National Circulation: 710,000
38 | TOURISM Santa Fe Flipbook (FY19)
PRINT ADVERTISING SANTA FE VISITORS GUIDE 2019
Media: Print Size: 1/2 Page Circulation: 350,000
TOURISM Santa Fe Flipbook (FY19) | 39
PRINT ADVERTISING SANTA FE VISITORS GUIDE 2019
Media: Print Size: 1/2 Page Circulation: 350,000
40 | TOURISM Santa Fe Flipbook (FY19)
DIGITAL ADVERTISING ADTHEORENT
JULY 2018 - JUNE 2019
AdTheorent: Rich Media Mobile Target Market: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York Flight Dates: July 2018-June 15, 2019 Impressions: 21,397,970
TOURISM Santa Fe Flipbook (FY19) | 41
DIGITAL ADVERTISING ADARA
JULY 2018 - JUNE 2019
Media: Programmatic Desktop/Mobile Flight Dates: July 2018-June 15, 2019 Impressions: 8,794,709 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
42 | TOURISM Santa Fe Flipbook (FY19)
DIGITAL ADVERTISING VARICK
JULY 2018 - JUNE 2019
Media: Programmatic Display/PMP Flight Dates: July 2018-June 15, 2019 Impressions: 26,082,087 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
TOURISM Santa Fe Flipbook (FY19) | 43
DIGITAL ADVERTISING TRIPADVISOR
JULY 2018 - JUNE 2019
Media:Sponsorship/Content Flight Dates: July 2018-June 15, 2019 Impressions: 3,450,578 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
44 | TOURISM Santa Fe Flipbook (FY19)
DIGITAL ADVERTISING PULSEPOINT
AUGUST 2018 - JUNE 2019
Media: Native/Content Creation/Social Media Flight Dates: August 2018- June 15, 2019 Impressions: 19,146,213 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
TOURISM Santa Fe Flipbook (FY19) | 45
DIGITAL ADVERTISING ZEFR
JULY - SEPTEMBER 2018
Media: YouTube Pre-Roll (Trueview) Flight Dates: July-September 2018 Impressions: 497,062 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York
46 | TOURISM Santa Fe Flipbook (FY19)
DIGITAL ADVERTISING GO-NEWMEXICO.COM JULY 2018- JUNE 2019
Media: Lead Generation/Sponsorship Page Flight Dates: July 2018-June 15, 2019 Impressions: : 187,315 Target Markets: National
TOURISM Santa Fe Flipbook (FY19) | 47
DIGITAL ADVERTISING VIDEOAMP
MARCH 2019 - JUNE 2019
Media: OTT/CTV Flight Dates: March 2019 - June 15, 2019 Impressions: 4,033,254 Target Markets: Austin, Colorado Springs, Denver, Phoenix, Los Angeles, Amarillo, Dallas, Houston, Chicago, New York Link to Video: https://youtu.be/wTf1XQjIN4k
48 | TOURISM Santa Fe Flipbook (FY19)
BROADCAST JANUARY 2019
Media: PBS - Samantha Brown’s Places to Love Air Dates: Beginning January 2019 Target Markets: National
TOURISM Santa Fe Flipbook (FY19) | 49
SEASONAL PROMOS
NOVEMBER 2018 - FEBRUARY 2019
Media: Endemic Print & Digital Flight Dates: 9/24/18-11/21/18; 1/7/19-2/7/19 Publications: ARTnews, Southwest Art Impressions: 230,000 Target Markets: Denver, Dallas, Phoenix, Austin, Colorado Springs, Amarillo, Lubbock, El Paso, Las Cruces
The Art Scene Seen Differently
The Art Scene Seen Differently
Visit Santa Fe during our Artists in Residence program and watch art come to life. At participating hotels and galleries, you can meet and interact with artists as they create jewelry, sculpture, paintings and even pottery. To learn more and enter into an amazing Santa Fe Experience Sweepstakes, go to santafe.org. November 1, 2018 - February 28, 2019
50 | TOURISM Santa Fe Flipbook (FY19)
The World’s Best Cities for Art & Culture
Top 10 City for Museums and Galleries
The Most Inspiring Art Cities in America
- Conde Nast Traveler
- Travel + Leisure
- Departures Magazine
Visit Santa Fe during our Artists in Residence program and watch art come to life. At participating hotels and galleries, you can meet and interact with artists as they create jewelry, sculpture, paintings and even pottery. To learn more and enter into an amazing Santa Fe Experience Sweepstakes, go to santafe.org.
November 1, 2018 - February 28, 2019 The World’s Best Cities for Art & Culture - Conde Nast Traveler
Top 10 City for Museums and Galleries - Travel + Leisure
The Most Inspiring Art Cities in America - Departures Magazine
SEASONAL PROMOS
SEPTEMBER 2018 - FEBRUARY 2019
SANTA FE TOURISM // ARTISTS IN RESIDENCE Web Banners
300x50 320x50
728x90
300x600
160x600
300x250
650x250
970x250
TOURISM Santa Fe Flipbook (FY19) | 51
SEASONAL PROMOS
Media: Endemic Social Media Program Flight Dates: 11/1/18-2/28/19 Publications: ArtistsNetwork.com Impressions: 374,896 Target Markets: Denver, Dallas, Houston, Phoenix, Austin, Chicago, Colorado Springs, Amarillo, Lubbock, El Paso, Las Cruces
52 | TOURISM Santa Fe Flipbook (FY19)
NOVEMBER 2018 - FEBRUARY 2019
SEASONAL PROMOS
NOVEMBER 2018 - FEBRUARY 2019
Media: Varick Media Programmatic PMP Flight Dates: 11/1/18-2/28/19 Impressions: 5,350,150 Target Markets: Denver, Dallas, Houston, Phoenix, Austin, Chicago, Colorado Springs, Amarillo, Lubbock, El Paso, Las Cruces
TOURISM Santa Fe Flipbook (FY19) | 53
SEASONAL PROMOS KIDS FREE SPRING BREAK Media: New Mexico Magazine Sponsored eNewsletter Send Date: 12/19/18 Impressions: 30,000 Target Market: National
54 | TOURISM Santa Fe Flipbook (FY19)
JANUARY - MARCH 2019
SEASONAL PROMOS
JANUARY - MARCH 2019
KIDS FREE SPRING BREAK Media: Varick Media Programmatic PMP Flight Dates: 1/1/19-3/31/19 Impressions: 4,909,842 Target Markets: Denver, Dallas, Houston, Phoenix, Austin, Chicago, Colorado Springs, Amarillo, Los Angeles, New York
TOURISM Santa Fe Flipbook (FY19) | 55
SEASONAL PROMOS KIDS FREE SPRING BREAK Media: MediaMax Targeted eBlast Send Dates: 1/28/19 & 2/13/19 (resend to non-openers) Impressions: 836,511 Target Markets: Denver, Dallas, Houston, Phoenix, Austin, Chicago, Colorado Springs, Amarillo, Los Angeles, New York
56 | TOURISM Santa Fe Flipbook (FY19)
JANUARY - MARCH 2019
SEASONAL PROMOS
JANUARY - MARCH 2019
KIDS FREE SPRING BREAK Media: Pressboard Sponsored Content Flight Dates: 2/5/19 - 3/31/19 Impressions: 59,073 Publications: Family Vacation Critic Target Markets: National
TOURISM Santa Fe Flipbook (FY19) | 57
SEASONAL PROMOS
JANUARY - MARCH 2019
KIDS FREE SPRING BREAK LA PARENT MAGAZINE FEBRUARY 2019
Media: Print Size: Full Page In-Home Date: 2/1/19 - 2/28/19 Market: Los Angeles Circulation: 55,000
A DIFFERENT KIND OF FAMILY FUN
From March 1 through April 21, 2019, it’s Kids Free Spring Break, when kids eat, stay, and play free! There are tons of things for kids to enjoy—from outdoor excursions to one of a kind cultural experiences and a variety of new foods to try. Check out great offers and exciting family adventures today at santafe.org.
58 | TOURISM Santa Fe Flipbook (FY19)
THANK YOU! QUESTIONS? Jordan Guenther Director of Marketing T: 505-955-6212 E: jguenther@santafenm.gov Joy Rice Marketing Manager T: 505-955-6205 E: jlrice@santafenm.gov