OFFICIAL SANTA FE DINING GUIDE
A user-friendly menu guide featuring popular Santa Fe restaurants through their signature dishes, gorgeous food imagery, and special hallmarks that set them apart.
SANTA FE DINING GUIDE
Potential of more than 1,000,000 readers will see the Official Santa Fe Dining Guide
Make sure they know about your business!
DEADLINES
WAYS TO PARTICIPATE
• Restaurant Feature: Spotlight the signature dishes on your standard menu in a single- or double-page spread.
• Business Advertising: Purchase full-page ad space and get in front of engaged visitors.
KEY REASONS TO PARTICIPATE
• A beautiful glossy book designed to further orient visitors to the breadth and depth of Santa Fe’s incredible culinary scene
• Subsidized by Tourism Santa Fe, the Dining Guide offers a cost-effective way to showcase your signature dishes and promote your business
• Limited advertising opportunities spotlight highly relevant, select businesses and preserve restaurant focus
DISTRIBUTION & PROMOTION
• Available in the May 2023
• 50,000 copies distributed in hotels, Visitors Centers, and other select high-visitation locations
• Directs visitors to the restaurant and advertiser websites
• Available in an interactive digital format via publishing partner ISSUU
• Promoted to millions of visitors via santafe.org, santafenm.gov, santafechamber.com, and other top sites used for trip planning
• Participating restaurants (with an existing business listing presence on santafe.org) added to an interactive dining map on santafe.org
Official 2023-24
February 1: Space reservation (signed contract)
Page
February 15: Content delivery (images, logo, standard menu of signature dishes, 50 words) March 1: Ad materials March 15: Final payment due Double
Feature Single Page Feature
RESTAURANT
FEATURE RATES * DOUBLE Page $900 (680 words) * SINGLE Page $500 (340 words)
* Includes logo, up to 4 images per page, one standard menu of signature dishes, category type, physical address, social media outlets, phone, website, neighborhood, up to 50 descriptive words.
Click here to upload your assets: santafe.org/dining-guide-questionnaire/
BUSINESS
RATES * Limited advertising availability; first come, first served
Inside Front Cover (full-page bleed) $3,500
Inside Back Cover (full-page bleed) $3,500
Outside Back Cover (full-page bleed) $4,000 Page #1 (full-page bleed) $2,000
Double-Page Center Spread $3,500 Full-Page Bleed $1,500
ADVERTISING
QUESTIONS? CONTACT: advertise@santafe.org PARTICIPATION & AD RATES DEADLINES February 1: Space reservation (signed contract) February 15: Content delivery (images, logo, standard menu of signature dishes, 50 words) March 1: Ad materials March 15: Final payment due
AD SIZE WIDTH HEIGHT Double Page Full Page Bleed Size Trim Size Safety Area AD DESIGN AND VERBIAGE TIPS • Include a clear call-to-action • If possible, include a coupon, discount or special offer • Include an image—preferably a photo • Keep your message simple • Share what makes your business unique • Include the basics: website, phone number, address REQUIREMENT CHECKLIST FILE FORMAT PDF/X-1a format. Do not include crop marks. RESOLUTION 300 DPI FONTS All outlined or embedded. COLOR Use only 4-color process (CMYK). No RGB files will be accepted. SIZE Design to exact, corresponding specifications on the left. FULL-PAGE BLEEDS Keep all critical images and elements within the Trim Size specs. TAKE NOTE: Registration of hairline rules or type smaller than 10 point cannot be guaranteed. Publisher accepts no responsibility for errors on materials supplied by advertiser. AD SPECIFICATIONS 16.75 8.375 8.875 8.375 7.375 10.875 10.875 11.375 10.875 9.875 Full Page
INSIDE Front Cover (full-page bleed) $3,500
INSIDE Back Cover (full-page bleed) $3,500 OUTSIDE Back Cover (full-page bleed) $4,000 DOUBLE-PAGE Center Spread $3,500 Page #1 (full-page bleed) $2,000 FULL PAGE Bleed $1,500
Official 2023-24 SANTA FE DINING GUIDE CONTRACT ADVERTISER INFORMATION Please sign, date and email this contract or direct billing questions to: advertise@santafe.org Business Name: _____________________________________________________ Contact Name: _____________________________________________________ Billing Address: _____________________________________________________ City: _________________________ State: __________ Zip: ________________ Phone: ________________________ Email: _____________________________ Restaurant Feature Options Check to reserve. One payment due in full by March 15. * DOUBLE Page $900 * SINGLE Page $500 Business Advertising Options
Check to reserve.
Total Ad Cost: 100% by March 15 (or 10% late charge will be added) NOTE: Your credit card will be charged according to your selection above and the credit card information you provide below. CREDIT CARD INFORMATION
card: Visa MC Card #: __________________________ Expiration date: _________ CSV #: _______ Amount paid: _________
INFORMATION
your invoice emailed to you. Email: __________________________ Authorized Signature: _________________
This contract serves as an agreement
your business
Publisher reserves the right to refuse any ad. Ads that resemble editorial will be marked “Advertisement.” Descriptive listings will be edited by the TSF for content, consistency and length. Contract and ad materials must be received in their proper format by date specified by TSF. If your payment is not received in full by March 15, your feature and/or your ad will not be included in the Dining Guide. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results. Name on card: ______________________ Billing address: ______________________ _____________________________ ZIP code: _________ * Includes logo, up to 4 images per page, standard menu of signature dishes, category type, physical address, social media outlets, phone, website, neighborhood, up to 50 descriptive words. CLICK HERE TO UPLOAD YOUR ASSETS: santafe.org/dining-guide-questionnaire/ Date:
Credit
INVOICING
Check to have
Note:
between
and the TOURISM Santa Fe (TSF).