OFFICIAL SANTA FE VISITORS GUIDE
2022 MEDIA KIT
Official 2022 Santa Fe Visitors Guide
KEY REASONS to promote your business in the City of Santa Fe’s Official Santa Fe Visitors Guide • 90% ultimately decided to visit the destination because of the Official Santa Fe Visitors Guide • More than 70% (1.3 million total visitors) of all Santa Fe-bound visitors used the Official Santa Fe Visitors Guide for their travel plans • Nearly 70% noted that Official Santa Fe Visitors Guide advertisements influenced their decisions • 80% plan on visiting art galleries, 93% plan to shop, 95% will dine out, 51% will take a trip to Taos • Nearly 100% will need a place to stay
TARGETED DISTRIBUTION
More than 1,000,000 readers each year see the Official Santa Fe Visitors Guide Make sure they know about your business! DEADLINES October 15, 2021: Space reservation deadline * 5% discount will be applied if paid in full by October 29, 2021
November 26, 2021: Materials deadline December 1, 2021: All ads must be paid in full
• Promoted on 50% of SantaFe.org webpages • Guides mailed free of charge in response to orders via Santafe.org • Placed in Visitor Information Centers, Convention and Visitors Bureaus, and Chambers of Commerce throughout the state • Sent directly to doctors’ offices nationwide, select tradeshows, and hotels throughout the state • Sent to AAA offices in key target markets of Dallas, Houston, West TX, Phoenix, Los Angeles, San Francisco, Denver, Colorado Springs • More than 50% of printed guides are distributed in the regional drive markets of Denver, Dallas-Ft. Worth, and Albuquerque through Certified Folder • Monthly promotion via Facebook, Instagram, and Twitter, digital publishing platform Issuu.com, and Tourism Santa Fe’s Newsletter • Distribution at both Albuquerque Sunport and Santa Fe Regional Airport
INTEGRATED MEDIA Readership via digital publishing platform Issuu.com continues to grow by approximately 25% each year. Promoting your business in the Official 2022 Santa Fe Visitors Guide and website is your best opportunity to attract awareness of your business. Your Full-Page print ad gets you exposure in both the print and digital versions of the Guide, in addition to a Featured Listing on SantaFe.org for one full year.
Official 2022 Santa Fe Visitors Guide RATE CARD * PREMIUM: Inside Front Cover (full-page bleed) * PREMIUM: Inside Back Cover (full-page bleed) * PREMIUM: Outside Back Cover (full-page bleed) * PREMIUM: Page #1 (full-page bleed) PREMIUM: Under Mayor’s Letter (1/2 horizontal; only 1 available) * Double-Page Spread
$7,000
$10,000
$6,000
$4,500 $9,000
* Full-Page Bleed
$5,500
Half Page (vertical and horizontal)
$3,850
Quarter Page (vertical) FEATURED Business Listing
TO ADVERTISE, CONTACT:
$7,000
$2,750 $550
* All Full-Page ads also include a FREE Featured Listing on SantaFe.org for one full year ($1,200 value).
VisitorsGuideSales@santafe.org DEADLINES October 15, 2021: Space reservation deadline * 5% discount will be applied if paid in full by October 29, 2021
November 26, 2021: Materials deadline December 1, 2021: All ads must be paid in full
All rates are net. One-half payment is due with ad placement. Balance is due no later than December 1, 2021. Your promotional message or ad will be pulled if payment is not received by December 10, 2021. A 5% discount will be applied if paid in full by October 29, 2021. Any other charges, including advertising production and taxes, will be billed and are due upon publication.
Official 2022 Santa Fe Visitors Guide
AD SPECIFICATIONS AD SIZE
WIDTH
HEIGHT
Double Page Full Page Trim Size
11.25” 5.625” 5.375”
8.625” 8.625” 8.375”
REQUIREMENT CHECKLIST FILE FORMAT PDF/X-1a format. Include crop marks.
RESOLUTION 300 DPI
FONTS Half Page (v)
2.25”
7.875”
Half Page (h)
4.75”
3.75”
Quarter Page (v)
2.25”
3.75”
All outlined or embedded.
COLOR Use only 4-color process (CMYK). No RGB files will be accepted.
SIZE Design to exact, corresponding specifications on the left.
FULL-PAGE BLEEDS Keep all critical images and elements within the Trim Size specs.
TAKE NOTE: Registration of hairline
AD DESIGN AND VERBIAGE TIPS • Include a clear call-to-action • If possible, include a coupon, discount or special offer • Include an image—preferably a photo • Keep your message simple • Share what makes your business unique • Include the basics: website, phone number, address
rules or type smaller than 10 point cannot be guaranteed. Publisher accepts no responsibility for errors on materials supplied by advertiser.
PRINT CIRCULATION: 300,000 copies DISTRIBUTED: January 2022 SPACE DEADLINE: October 15, 2021 MATERIALS DEADLINE: November 26, 2021 PAYMENT DEADLINE: December 1, 2021
Official 2022 Santa Fe Visitors Guide
BUSINESS LISTINGS Restaurants
SPECIAL ADVERTISING SECTION
The Artesian Restaurant
Ojo Caliente Mineral Springs Resort & Spa 50 Los Banos Drive, Ojo Caliente 888-939-0007, ojospa.com One hour north of Santa Fe you’ll find Ojo’s secluded oasis. Our chef blends local flavors with farmfresh ingredients from our on-site farm to create a delightful menu of Southwestern favorites and global cuisine. Lighter fare is available in the Wine Bar + Lounge. Open 7 days a week.
Blue Heron Restaurant
326 S. Guadalupe Street, 505-982-9170 cafesonder.com Food prepared simply, letting local ingredients speak for themselves. Steps from the year-round Farmers Market, we strive to establish relationships with local ranchers, farmers, and foragers. We are committed to crafting a menu of locally driven modern comfort food.
El Mesón Restaurant & ¡Chispa! Tapas Bar
213 Washington Avenue, 505-983-6756 elmeson-santafe.com The soul of Spain in downtown Santa Fe. Offers classical Spanish cuisine, including tapas, paella and exquisite wines. Full bar and live entertainment. Open Tuesday–Saturday 5–10 PM . Reservations recommended. Handicap access.
Sunrise Springs Spa Resort 242 Los Pinos Road, 877-977-8212 sunrisesprings.com Located 20 minutes north of the Santa Fe Plaza you’ll find this tranquil oasis. Our Chef sources vibrant local, farmfresh ingredients for New American menus. Open seven days a week for lunch, dinner and Sunday brunch.
Bumble Bee’s Baja Grill
Cafe Sonder
izanami
Santa Fe’s ONLY Downtown Drive-thru! 301 Jefferson, 505-820-2862 bumblebeesbajagrill.com Santa Fe’s freshest fast food! Serving authentic FRESH, BAJASTYLE, GOURMET MEXICAN FOOD including burritos, tacos, fresh salads, burgers, hot dogs, shakes and fries. We’re famous for our fish tacos! We use organic beef and natural chicken. Plus an extensive selection of vegetarian, vegan, paleo and gluten free entrées. Beer and wine served.
at Ten Thousand Waves Spa & Resort 21 Ten Thousand Waves Way 505-982-9304, izanamisantafe.com Elegant Japanese bar food in a spectacular mountain setting. Serving small plates, including charcoal-grilled specialities—wagyu beef, amazing fish, housemade pickles, salads, many vegan and glutenfree options. The best sake list within a thousand miles. Patio overlooking the valley in nice weather. A perfect beginning or end to your spa visit. Wednesday–Monday 11:30 AM–10:00 PM, Tuesday 5:00 PM–10:00 PM.
La Choza
905 Alarid Street, 505-982-0909 lachozasf.com La Choza is celebrated for its traditional New Mexican cuisine, blue corn specialties, red and green chiles, spicy fish tacos, green-chile clam chowder, refreshing margaritas, friendly service and colorful ambience. La Choza has been owned and operated by a local family since 1983. Lunch Monday–Saturday 11 AM –2:30 PM , dinner 5–9 PM .
Plaza Cafe Downtown
54 Lincoln Avenue, 505-982-1664 thefamousplazacafe.com Located on the historic Santa Fe Plaza you won’t find a better view or atmosphere while you enjoy an authentic New Mexican experience. A favorite among locals and travelers alike, everyone finds what they are looking for at the Plaza.
Rancho de Chimayó
300 Juan Medina Rd. in Chimayó 505-984-2100 ranchodechimayo.com Winner of the 2016 James Beard Foundation America’s Classics Award! Rancho de Chimayó— Celebrating more than 55 Years! A New Mexico treasure and “A Timeless Tradition,” serving world-class, authentic New Mexican cuisine from recipes passed down for generations since 1965. Try our Carne Adovada—a Rancho specialty. OPEN daily from 11:30 AM to 8:30 PM , CLOSED Mondays except for Balloon Fiesta and Christmas. Breakfast served weekends. Shop our online store.
The Shed
113 1/2 E Palace Avenue, 505-982-9030 sfshed.com Located 1/2 a block from the Plaza in an historic adobe hacienda dating back to 1692, The Shed is a dining tradition for locals and visitors alike. Family owned and operated since 1953, The Shed is world-renowned for its Red Chile, traditional New Mexican dishes—Blue Corn Enchiladas, Green Chile Stew—and its creative staples—French Garlic Bread, Mushroom Soup, Fresh Lemon Soufflé, Mocha Cake and...of course, Margaritas! 2003 James Beard Award Winner. Monday–Saturday 11 AM –2:30 PM , 5–9 PM .
The Santa Fe Margarita Trail
TOURISM SANTA FE
Scan Image &
40
SantaFe.org
Jimmy Buffett probably wasn't singing about Santa Fe in “Margaritaville,” but with the Santa Fe Margarita Trail, The City Different has its own celebration of that famous, kicky cocktail. Enjoy the Margarita Trail whether you are in Santa Fe for a weekend or are lucky enough to visit regularly. Purchase a paper Passport for just $3 at any of the three TOURISM Santa Fe Visitor Centers; buy directly from one of the 45+ participating bars and restaurants; or simply download the new Margarita Trail Passport app ($3) from the Apple App Store or Google Play. The app's interactive map lists the Trail locations closest to you. Each location proudly boasts its own unique Santa Fe ambience and a killer signature margarita recipe. Present your Passport or app for a $1 discount on the signature margarita offered at each site and rate each margarita with the new five-star rating system. You’ll earn a stamp at each location for trying their signature margarita—but before you get too carried away, there’s a limit of two stamps per day! Passport stamps also make you eligible to earn prizes, such as a commemorative t-shirt, membership in the Margarita Society and a signed copy of The Great Margarita Book. Finish the entire trail (we dare you!) and earn a Margarita Bartender Kit. Redeem prizes at the Downtown Visitor Center located in the Plaza Galeria. To learn more about the Margarita Trail visit SantaFeMargaritaTrail.org.
More than 1,000,000 readers each year see the Official Santa Fe Visitors Guide Make sure they know about your business!
LISTING OPTIONS
FEATURED Business Listing Listing of 40 words w/ logo, and digital ad link to your website
COST $550
BUSINESS LISTING SUBMITTAL FORM Please complete exactly as you would like your information to appear in the Official 2022 Santa Fe Visitors Guide. Name of Business: _______________________________ Address: ____________________________________ City: __________________ State: ______ Zip: _______ Phone: _____________________________________ Website URL: _________________________________ General Description (40 words or fewer):
EMAIL COMPLETED FORM TO: VisitorsGuideSales@santafe.org
Logo in Illustrator or a high-resolution (300 DPI) JPEG, TIFF, or PDF.
Official 2022 Santa Fe Visitors Guide ADVERTISING CONTRACT ADVERTISER INFORMATION Please sign, date and email this contract or direct billing questions to: VisitorsGuideSales@santafe.org Business Name: _____________________________________________________ Contact Name: _____________________________________________________ Billing Address: _____________________________________________________ City: _________________________ State: __________
Zip: ________________
Phone: ________________________ Email: _____________________________
VISITORS GUIDE ADVERTISEMENT INFORMATION Check selection(s) to reserve space: * DOUBLE Page Spread
$9,000.00
*PREMIUM Options * INSIDE Front Cover (full)
$7,000.00
HALF Page $3,850.00
* INSIDE Back Cover (full)
$7,000.00
QUARTER Page
$2,750.00
* OUTSIDE Back Cover (full)
$10,000.00
FEATURED Listing
$550.00
* Page #1 (full)
$6,000.00
Below Mayor’s Letter (half)
$4,500.00
* FULL Page $5,500.00
* includes a FREE Santafe.org Featured Listing for one year ($1,200 value).
INVOICING INFORMATION
Total Ad Cost: _________________________________
Check to have your invoice emailed to you. Email: __________________________
50% of contract total is due by check or credit card authorization upon Contract signing. The balance due will be billed upon publication delivery. Terms for balance due invoice are Net-30. Note: Your credit card will be charged according to your selection below.
100% now 50% now, charge balance (50%) upon delivery 50% now, invoice balance (50%) upon delivery Payment Plan (Ask your Sales Executive for details)
Note: This contract serves as an agreement between your business and the TOURISM Santa Fe (TSF). Publisher reserves the right to refuse any ad. Ads that resemble editorial will be marked “Advertisement.” Descriptive listings will be edited by the TSF for content, consistency and length. Contract and ad materials must be received in their proper format by date specified by TSF. Invoices remaining unpaid past 60 days may prevent advertiser from participating in other TSF opportunities. TSF reserves the right to perform digital research testing in order to continually improve the online visitor experience and advertiser performance results.
Authorized Signature: ____________________ Date: _______________________
CREDIT CARD INFORMATION Credit card:
Visa
MC
Name on card: ______________________
Card #: __________________________
Billing address: ______________________
Expiration date: _________ CSV #: _______
_____________________________
Amount paid: _________
ZIP code: _________