product book
total beauty
Where does beauty spring from? Vitality’s believes it springs from scientific research and innovation. It is from these «ingredients» that Vitality’s creates cosmetic products for the work of beauty and hair professionals and for women’s precious daily beauty routines. An Italian company for an Italian style: at the heart of it all, a passion for beauty and the enthusiasm to search ceaselessly for new offerings. This is the Vitality’s spirit: a constant attention to purity, to nature, to our active ingredients. In the salon as at home.
colour
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17:28
Pagina 1
colour
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ZERO THE 360°COLOUR REVOLUTION: «ZERO» THE COLOURING WITHOUT AMMONIA FOR DELICATE SKINS
patent vitality’s
CHARACTERISTICS
ADVANTAGES
RESULTS
Microemulsions of fatty alcohols with derivative of salicylic acid and lactic acid, emollients contained in NMF
Regenerates the hair fibre
The hair’s absorption of the pigments is optimal
Microemulsion with pyroglutamic acid (PCA)
Moisturises the cuticle and the cortex, protects the scalp
Does not damage hair and cutis during application
Does not contain ammonia
The product is not aggressive on the hair and the oxidant mixture does not give off the pungent smell of ammonia
May even be applied on individuals with a particularly sensitive cutis
Regulation of oxidant power
The «Zero» colouring cream and «Zero» specific activator regulate the process of oxidation progressively, thanks to the pyroglutamic acid which binds with the basic colourants
Uniform and strong-holding colour
Microemulsions
Carries the pigment into the hair cortex itself
Colour brightness and shine
New type of pigments
25 colouring pigments
Extreme variety of highlightscoverage and glossiness
Derivatives of lactic acid
Moisturises the hair and makes it soffice
Combable, shiny and soft hair
No stripes
colour
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Pagina 2
DIAMOND SKIN PROTECTION EXCLUSIVE PATENTED HYPOALLERGENIC SYSTEM The Diamond Skin Protection creates a barrier on the cutis protecting it from the threat of colourants, without altering its effectiveness (fig. 1). The system uses new generation colourants for perfect adhesion and colour hold over time (fig. 2). Thanks to Shine Complex’s active ingredients the hair is glossy and the colouring is perfectly protected from repeated washing and from the sun’s rays (fig. 3). * This scientifically-controlled product has not caused allergies in a tested number of individuals with particularly delicate skins.
FIG. 1
FIG. 2
FIG. 3
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Pagina 3
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Colouring Cream COLOURING CREAM WITHOUT AMMONIA FOR DELICATE SKINS
The exclusive system formulated by Vitality’s for coloured hair, healthy and glossy.
Is a permanent oxidation hair dye Does not contain ammonia Is formulated to limit allergy risk Contains the patented and exclusive «Diamond Skin Protection» Lightens up to 4 tones Covers 100% of white hairs Has a soft and creamy texture Has a pleasant flowery scent
DILUTION: 1+1.5 for the natural series 1+3 for the very blond Cont.: 60 ml
Specific Activator SPECIFIC ACTIVATOR
18-25-38
VOLUMES
Formulated for use along with «Zero» colouring cream. The innovative «Diamond Skin Protection» makes «Zero» particularly suited to individuals with a delicate and sensitive cutis. Use the 18 volumes for coverages and lightenings of 1 tone Use the 25 volumes for coverages and lightenings of 1 or 2 tones Use the 38 volumes for lightenings of 3 or 4 tones Cont.: 1000 ml
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Pagina 4
THE SPLENDOUR CONTINUES TO CONTINUE CARING FOR YOUR COLOUR, «ZERO» LIGHT-EFFECT PROTECTIVE SHAMPOO AND LIGHT-EFFECT DERMO-MOISTURISING MASK HAVE BEEN BORN. TWO IRREPLACEABLE ALLIES IN THE POST-COLOURING PHASE, BASED ON NATURAL ACTIVE INGREDIENTS. BECAUSE TRUE BEAUTY DOES NOT FADE AWAY.
Cont.: 200 ml Cont.: 500 ml
Cont.: 250 ml
PROTECTIVE SHAMPOO DERMO-MOISTURISING MASK
With Diamond Skin Protection maximum luminosity and protection Without preservatives Without colourants Without aggressive tensioactives Delicate and flowery scent Extract of pomegranate to counter damage caused by free radicals Bisabolol (contained in the mask) to soothe an irritated cutis
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Pagina 5
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ART ABSOLUTE INNOVATIVE TECHNOLOGY «COUPLING EFFECT» GUARANTEED BY THE EXCLUSIVE FORMULATION OF «PROTECTOR OIL» IN TANDEM WITH THE COLOURING CREAM «ABSOLUTE»
CHARACTERISTICS
ADVANTAGES
RESULTS
Microemulsions of fatty alcohols
Regenerates the keratin
Prepares hair fibre to absorb the pigment
«ART» adjuvant oil, to mix with the colouring cream, contains jojoba oil, rice oil and olive oil
Softens the cortex and protects the scalp
Protection of the hair fibre and cutis
Regulated development of the oxidation of the mixture (mix of cream, oxidant and powder sachet)
The colouring mixture penetrates progressively and uniformly through the hair fibre and dyes the melanin, the hair’s natural pigment
The colouring is uniform and is wash-resistant
Controlled alkalinity; low percentage of ammonia
Less aggressive with reduced damage to the hair
The hair is left unharmed
Protective interaction of the natural extracts of camomile, mallow, linden and calendula
Anti-inflammatory moisturising and soothing action
Fewer burns and skin irritations
Reconstructs the hair fibre
Soft and combable hair, natural colouring
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Pagina 6
Absolute COLOURING IN CREAM
An infinite series of shades. Strong-hold colouring cream with mixture of protective oils. Natural essences to enhance the glossiness of the colour. Superior duration and greater stability with the new strong-hold colourants. Innovative «coupling effect» technology guaranteed by the exclusive Protector Oil formulation in tandem with «Absolute» colouring cream. Maximum protection thanks to linden and calendula extracts. Delicate scents to make the colour service more pleasing. DILUTION: 1 + 1,5 for the natural series 1 + 3 for the ultralightening series Cont.: 100 ml
Absolute Pure EXTRACT OF COLOUR IN CREAM
Extracts of pure colour which allow more vivid colours to be achieved. Used in combination with the «Art Absolute» colouring in cream, to create personalised nuances. Give greater shine, more light, more hold. Cont.: 60 ml
Performer CREAMY OXIDANT
High-stability product, allows a smooth and creamy mixture. Delicately scented, does not drip during application. Available in 4 formulations for a perfect synergy with «Absolute» colouring cream. 10 volumes (3%) - 20 volumes (6%) 30 volumes (9%) - 40 volumes (12%) Cont.: 1000 ml
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Pagina 7
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COLLECTION HERBS OF THE FIELD COLOURING CREAM COLOURING CREAM
Its low content of ammonia formulation colours gently, protecting the hair. The herbs of the field lend the product a soothing and emollient. Results: luminosity and uniformity of colour action. Total coverage of hair white in any percentage. DILUTION:
1 + 1,5 for the natural series 1 + 3 for the ultralightening series
Cont.: 100 ml
CHARACTERISTICS Microemulsion of fatty alcohols Oxidation regulation
ADVANTAGES Regenerate hair fibre Control of the process of oxidation with gradual development of the oxygen and thorough penetration of colouring pigments The pigment is carried into the cortex to dye the melanin
Large variety of pigments
22 types of pigments
Alkalinity controlled; low percentage of ammonia The natural extracts of yarrow, camomile, mallow and nettle protect cutis and hair structure
Low aggressiveness, minimum damage to the hair Reconstruction and moisturising of cortex and cuticle
OXIDANT CREAM
The special formula enriched with natural waxes performs a protective action on the hair for a final result of colour shine and luminosity 10 volumes (3%) - 20 volumes (6%) 30 volumes (9%) - 40 volumes (12%) Cont.: 1000 ml Cont.: 250 ml
RESULTS Open the hair structure for pigment transfer Uniform and durable colour
Luminosity of the colour Beauty and variety of the highlights, luminosity and coverage Does not affect the structure of the hair Hair is healthy, glossy and combable; colour shine, cutis remains unharmed
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17:31
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Pagina 8
TONE COLOURING TREATMENT TONE ON TONE WITHOUT AMMONIA
COLOURING TREATMENT WITHOUT AMMONIA
Is a colour without ammonia which colours gently. Enriched with natural oils for intense and luminous highlights. Lasting colour. Respects hair fibre completely. DILUTION: 1 + 2 Cont.: 100 ml
REVEALING CREAMS
Two delicately scented revealing creams, studied specifically to enhance the result of the Vitality’s Tone colouring. Soft Emulsion Particularly delicate, ideal both for toning streaks and blond highlights, as well as for enlivening existing colourings. 6 volumes - 1,9% Emulsion Ideal to obtain a more intense and longer-lasting result. 13 volumes - 4% Cont.: 1000 ml
CHARACTERISTICS
ADVANTAGES
Colouring without ammonia With extracts of curative plants such as: mallow, yarrow, camomile, nettle Controlled alkalinity
Delicate colouring Regenerates the keratin
Tone on tone
Delicate action on cutis
Jojoba oil
Glossiness and softness to the hair Nourishing and protective for hair fibre
Lasting colour resistent to washing Glossy hair
Wheat germ oil and castor oil
RESULTS
Healthy hair
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Pagina 9
colour
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ESPRESSO INSTANT COLOURING AND RESTRUCTURING
CHARACTERISTICS Without ammonia, without hydrogen peroxide, pH acid, direct pigment colouring Clear colour definition
ADVANTAGES
RESULTS
Maintains the integrity of the hair
Instant colour
Quaternised pigments which colour the hair fast Softening, nourishing, cuticle-repairing; detangling, leaves hair soft and flexible
Strengthening and repairing effect
Ease of application
Easy to use
Leaves the hair soft
Delicate scent Active ingredient which eliminates hair heaviness
Easy to sell
Glossy and healthy hair Lively and vivid colours
Contains Keravit which strengthens the hair shaft’s keratin
Antistatic effect
colour
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Pagina 10
Espresso CONDITIONER COLOURING
Espresso is a colouring and restructuring conditioner, which livens up your colour in just 1 minute Guarantees vivid and luminous colour in 2 minutes Thanks to the Keravit’s treating action, the vitalising keroprotein, «Espresso» restructures in depth lending glossiness and softness Cont.: 200 ml
Brown Cappuccino Purple
Red
Copper Golden
Platinum Blond Very fair Light blond Medium blond Dark blond Light chestnut Chestnut Dark chestnut Dark Black
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•• •• •• •• • •
•• •• ••
• LEAVES HAIR GLOSSY AND RESTRUCTURES •• HIGHLY INDICATED
•• •• •• ••
Silver Platinum
•• •• ••
•• ••
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Pagina 11
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HIP-POP COLOURING CREAM FOR STREAKS
COLOURING CREAM FOR STREAKS
The most important characteristic of this colour is the capacity to lighten and colour in one go and in a single application. To create partial effects and colour contrasti: easy to apply. Contains -Oryzanol to protect the hair and make it shine. For best results apply the product to natural hair
g
DILUTION:
1 + 1,5 a 20 - 30 - 40 volumes depending on the result desired
Cont.: 60 ml
CHARACTERISTICS
ADVANTAGES
RESULTS
Microemulsion of fatty alcohols with Gamma Oryzanol
Regenerates the keratin and has a protective effect on the hair
Prepares hair fibre to absorb the pigments, protecting it
New type of pigments
Less aggressive to the hair
The colouring is even and bright
Hydrolysed keratin
Repairs coloured hair
Healthy and luminous hair
Single application time for decolouring and colouring Greater colour hold
Vivid and intense highlights
colour
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Pagina 12
DIRECT COLOURING Joy Color DIRECT COLOURING
Is the new direct colouring without ammonia and without oxygen, which colours and restructures in one go. Ideal for masking those first white hairs and for giving splendid highlights to hair whether natural or treated. Cont.: 70 ml x 3
Hair Color Plus DIRECT COLOURING
Is an ammonia-free colouring with a pleasant scent studied for creative solutions with a great «fashion effect». As a strengthener to create infinite colour effects and controlled shades, to stun with fantastic short-lasting «crazy» colours, for new colours for your streaks, for healthy and gleaming hair. Cont.: 100 ml
Art Color HIGHLIGHTING MOUSSE
A triple action mousse: restructuring, highlighting, volumising. Gives luminous glints to coloured hair. The formula’s extract of calendula makes the structure smooth and glossy. The «Meadowfoam Oil» strengthens the structure of the hair. Cont.: 200 ml
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Pagina 13
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DECO VITALITY’S PRESENTS ITS EXCLUSIVE DECOLOURING SYSTEM
CHARACTERISTICS
ADVANTAGES
RESULTS
Does not affect the structure of the hair in the least; even if application times are exceeded, no damage occurs
Good degree of decolouring, equal to at least 5/6 tones Good physical state of the hair
Il prodotto non contiene ammoniaca.
Good results of decolouring
Suitable for fine hair
Absolute integrity of the hair
Application times necessary for lightening are reduced Lightening by 6/7 tones
Excellent lightening result
DECO JO Indicated for fine and delicate hair Application time max 60 min. Lightening 6 tones Contains rice starch with softening effect on hair and cutis DECO SOFT Indicated for tone on tone lightenings and for delicate light effects Application time max 45 min. Lightening 5/6 tones Contains rice starch with softening effect on hair and cutis DECO RAPID Indicated for whole-head decolouring Application time max 45 min. Lightening 6/7 tones Contain rice starch with softening effect on hair and cutis
Does not affect the structure of the hair
colour
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Pagina 14
Deco Jo EXTRA DELICATE DECOLOURANT WITH JOJOBA OIL
The new formulation, enriched with jojoba oil, protects the structure of the hair during decolouring, making it ideal for fine and delicate hair. Volatility zero for the utmost respect of the environment and health. Thanks to the exclusive Vitality’s patent, «Deco Jo» is particularly delicate, allowing it to be used even on particularly sensitive individuals. Cont.: 400 g
Deco Soft COMPACT DECOLOURANT WITHOUT AMMONIA
Extremely delicate decolourant in compact powder. Ammonia-free and enriched with naturally-occurring elements like Guar gum and rice starch, it lightens gently without attacking the structure of the hair. Provides smooth lightenings and is particularly indicated for natural hair, medium-light bases, medium-fine hair. Cont.: 400 g
Deco Rapid NON-VOLATILE FAST-ACTING DECOLOURANT
Extreme performance respecting the hair to the utmost. The high-adhesion, fast-lightening creamy mixture makes this product particularly suitable for difficult decolouring of coloured hair, medium-dark bases and medium-thick hair. Excellent ratio of application time and lightening achieved. Cont.: 500 g
Deco Light On 12% SPECIFIC DEVELOPER FOR DECOLOURING
Is an emulsion specially created to mix with Vitality’s decolouring powders. Its extraordinary stability guarantees an optimal blend, preventing puffing and allowing intense and even lightenings to be achieved. Cont.: 1000 ml
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Pagina 15
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COLOR OFF REMOVES COSMETIC COLOUR OF THE HAIR
COLOR OFF
The Reducer 1 and the Catalyst 2 mixed allow the cosmetic colour of the hair to be removed The Stabiliser 3 is indispensable for fixing the result obtained and guaranteeing lasting hold. Cont.: 100 ml Reducer 1 Cont.: 100 ml Catalyst 2 Cont.: 200 ml Stabiliser 3
CHARACTERISTICS The extraordinary
ADVANTAGES Lightens or eliminates
RESULTS Eliminates colouring
versatility of «Color Off»
the cosmetic colour
or partially decolours
allows the hair colour
totally
colours which are too
to be changed in absolute safety, whenever you wish
intense
8-10-2009
17:32
colour
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Pagina 16
TECHNICA
1
SE
DEFEN
SE G
EL
2P
HA
TO KEEP THE COLOUR ALIVE, INTENSE AND UNALTERED
MASK OR+ L O C
OVER REM
4b
2
4a
3 POO AM H S + COLOR THE IDEAL PATH FOR APPLICATION OF TECHNICA
CHARACTERISTICS
ADVANTAGES
Technology Color+: fixes the pigments of the colour, ensuring it lasts longer Fragrance: Green Tea
Ensures protection of the cosmetic colour Creates a thin protective and very elastic film around the hair Protects the hair from artificial sources of heat such as hairdryers and straightening irons Creates a protective barrier against humidity
COLOR+ SHAMPOO Fixes the pigments of the colour Protection from U.V. rays Hair soft and glossy COLOR+ MASK Long-lasting colour Restructuring action of wheat proteins 2PHASE Silk proteins and active ingredients Repairs the structure of the hair and ensures glossiness and ease of combing
RESULTS Colour unaltered over time Hair more glossy and soft The hair appears healthy and protected
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Pagina 17
Defense Gel ANTI-STAIN PROTECTIVE GEL
Protects the cutis from any deposits of colour creating an effective protective barrier. Applied to the cutis before carrying out the colouring near the hairline. Has a pleasing scent immediately noticeable and gives a sensation of freshness. Cont.: 150 ml
Remover REMOVING CREAM Eliminates with a simple movement any traces of colour remaining around the face without leaving marks. Its exceptional qualities permit a good result with a simple and delicate massage. Octyl Palmitate: powerful emollient with excellent nutrient properties.
Cont.: 100 ml
Color+ Shampoo COLOUR PROTECTION SHAMPOO
Shampoo specifically for the treatment of coloured hair. The ÂŤColor+Âť technology fixes the pigments of the colour, ensuring longer life, and protecting the hair from UV rays. Used continuously, leaves the hair soft and glossy. Guar gum: guarantees a repairing and restructuring action on the fibre of the hair, rebuilding its hydrolipidic film. Cont.: 250 ml Cont.: 1000 ml
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Pagina 18
Color+ Mask MASK FOR COLOURED HAIR
Mask specific for the treatment of coloured hair. The technology ÂŤColor+Âť guarantees long-lasting colour and prevents early fading. Gives an extraordinary glossiness to the hair providing a restructuring action. Wheat proteins: nourish the structure of the hair, improving its glossiness and giving silkiness and leaving the hair tangle-free. Vitalsoft: principle of vegetable origin, it increases the shine and softness of the hair. Cont.: 200 ml Cont.: 450 ml
2Phase BIPHASIC RESTRUCTURING WITHOUT RINSE FOR COLOURED HAIR
Biphasic conditioner gives the hair immediate moisturising and leaves it glossy and silky. It is necessary to shake the product to allow the two separate phases to activate properly. Silk proteins: perform an important moisturising and restructuring action preventing hair breakage. They are composed of aminoacids which hold in water, hydrating the hair. Extract of green tea: antioxidant action, protects the hair from the UV rays. Filmogenic ingredients: give structure, glossiness and combability to the hair. Cont.: 200 ml
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Pagina 1
waving
003_FORMA_UK:proposta_1
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Pagina 2
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Pagina 3
waving
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SO NICE WAVING SYSTEM
CHARACTERISTICS
ADVANTAGES
RESULTS
Alkaline perm based on PH balanced ammonium bicarbonate
The bicarbonate has a tampon effect on the PH
Does not damage the hair during application
Contains wheat protein, conditioning polymers, silk proteins and extracts of Althea
Neutralises the aggressive effect of the thioglycolates; softening and antioxidant effect
Soft and protected hair
waving
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8-10-2009
18:00
Pagina 4
Natural Perm NATURAL PERM WAVING SOLUTION
The new Vitality’s waving system which guarantees a tough, elastic and natural result. Its formulation enriched with Althea Officinalis, a natural emollient, ensures soft and smooth hair. Silk Complex (proteins natural of the silk) recreates the natural state of the hair, making it strong and resistant. Available in 3 formulations: Os: robust hair 1n: natural hair 2c: treated hair Cont.: 250 ml
Natural Fix NEUTRALISING
New strength and well-being. The specific fixative to use in combination with the waving solution. Natural silk proteins to ensure combability and glossiness. The specific formulation guarantees a reduction in the usual smell of the perm. Cont.: 1000 ml
Natural Energy ENERGISING SHAMPOO FOR PERMED HAIR
More volume and body for the treated hair. Shampoo specifically for permed hair and natural curls. Formulated with Cysteine Complex to hydrate and repair the keratin structure of the hair. Cont.: 250 ml Cont.: 1000 ml
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Pagina 5
waving
003_FORMA_UK:proposta_1
SOFT COSMETIC WAVING SYSTEM WITHOUT AMMONIA
COSMETIC WAVING SYSTEM
Is the new cosmetic waving treatment without thioglycolates, without ammonia pleasantly-scented. Elastic and natural curls respecting the nature of the hair completely. Available in 2 formulations: n. 1 for natural and fine hair n. 2 for delicate and coloured hair
CHARACTERISTICS
ADVANTAGES
RESULTS
Derivative of Cysteine, present in the cells of the hair cuticle, it works like traditional perm products, but replaces the traditional synthetic acids
Does not damage hair fibre
Natural wave to the hair
Extracts of mallow, nettle, camomile, yarrow
Softens the hair
Healthy and glossy hair
Conditioning polymers
Provides combability to the hair
Tangle-free hair
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Pagina 6
waving
003_FORMA_UK:proposta_1
SOLIXX PERMANENT-LOOK STRAIGHTENING TREATMENT
PERMANENT-LOOK STRAIGHTENING TREATMENT
The complete straightening system for: protecting, straightening, fixing and nourishing. Comprised of 4 products specifically for absolute straightening. 1) Pro-Care Fluid protective rebalancing 50 ml. 2) Sleek Action Cream straightening 200 ml. 3) Neutral Milk neutralising 200 ml. 4) Hydra Care Treatment restorative 50 ml. Available in 2 formulations: n. 1 for robust hair n. 2 for treated hair
CHARACTERISTICS
ADVANTAGES
RESULTS
Pro-Care
Protects the hair thanks to its wax in synergy with the «Soft» molecule
Undamaged and luminous hair
Sulphurate molecules
Straightening action
Straight hair
Hydra Care (Avocado oil and wheat proteins)
Softening and moisturising action
Easy to comb hair
styling
styling INTERPRETS THE FASHION TRENDS WITH WE-HO
MEDIUM ROAD
LIGHT STREET
GLOSS, STRAIGHTENING AND DETANGLING TREATMENTS FOR GLOSSY AND SILKY HAIR
VOLUME AND HOLD WITHOUT HEAVINESS
HIGH SQUARE
MODELS, FIXES AND PROTECTS
MAIN STREET
THE NEW VOLUME TECHNOLOGY
LIGHT HOLD
MEDIUM HOLD
STRONG HOLD
styling
Light Tears
LIGHT STREET
FINISHING FLUID
Concentrated formula ÂŤThermo-Protection ComplexÂť for the maximum protection of the hair Leaves hair dry, rebellious and frizzy hair soft, sealing the cuticle Leaves the hair combable, tamed, endowed with exceptional luminosity Cont.: 100 ml
Liss Styler STRAIGHT EFFECT CREAM
Combats and disciplines frizzy, dry and porous hair Moisturises the hair and gives an extraordinary long-lasting straight effect Reduces the effects of static electricity Fights humidity Cont.: 150 ml
Hair Pomade GLOSS CREAM
Based on jojoba oil and provitamin B5, moisturises and leaves the hair shiny Excellent antistatic Leaves no residue Cont.: 100 ml
LIGHT STREET
GLOSS SPRAY
Ingredients based on «Gamma Oryzanol» wrap, shine and protect the hair from pollution Gives instant shine Ideal for any hairstyle Cont.: 200 ml
Mirror Wax MIRROR EFFECT WAX
Shines the hair without making it heavy and without leaving residue Hold light for a mirror effect guaranteed to last Creates straight effects for locks of hair Cont.: 75 ml
styling
Cristal Spray
styling
MEDIUM ROAD
Creative Mousse VOLUME AND CONTROL
Ideal to create soft volumes Gives body and volume to thin hair Ideal for every type of hairstyle Forms a film around the hair shaft, protecting and hydrating it Cont.: 200 ml
Style In VOLUME AND HOLD LOTION
Ideal for brushing Contain silk proteins which ensure optimal moisturising of the hair leaving it soft and silky Volumises the base increasing the volume of fine and fragile hair Protects from the heat of the hairdryer, reducing the effects of the static electricity. Cont.: 200 ml
Curl Designer CURL ACTIVATOR
Ideal for curly or frizzy hair Contains the volumes and tames the frizz Non-greasy and does not make the hair heavy Its silk proteins ensure excellent glossiness and body Softly fixing action Cont.: 200 ml
Star Wax GLOSS AND MODELLING WAX
Allows defining and modelling of single locks or of the whole hairstyle Easy to apply Non-greasy and does not make the hair heavy The presence of natural oils provides lasting glossiness Cont.: 200 ml
HIGH SQUARE
LACQUER SPRAY STRONG
UV filters for a protection from the sun’s rays and from pollution Protects from the humidity Holds the set firmly Strong hold Easy to remove without leaving residue Cont.: 300 ml
Leave-In Style PROGRESSIVE-FIXING MODELLING SPRAY
Environmentally-friendly spray with progressive-fix micro-diffussor Strong, lasting and glossy hold Dries quickly Easy to remove without leaving residue Cont.: 200 ml
Diamond Mousse FIRM SUPPORT
Firm-support mousse Macadamia oil for maximum protection of the hair Treating and structuring action More volume and structure to your hairstyle Cont.: 200 ml
styling
Hard Control
styling
HIGH SQUARE
Iron Gel EXTREME HOLD
Strong-hold gel with UV filters Allows you to obtain pronounced shapes and sculpted locks Leaves no residue on the hair, guarantees glossiness and duration Cont.: 150 ml
Rebel Paste FIXING PASTE
Strong-hold modelling paste for a Scruffy and trendy look Leaves no residue on the hair, guarantees a decidedly dishevelled effect Rough and mat effect Easy to remove Cont.: 75 ml
MAIN STREET
VOLUMISING SHAMPOO
Body-giving push-up effect shampoo Extraordinary volumes thanks to to the natural filmogenic ingredients Moisturised and protected hair Cont.: 250 ml Cont.: 1000 ml
Volume-Up VOLUMISING CONDITIONER
Immediate effect energy concentrate Vitamin B5 and siliconic derivatives for soft, bright and light hair Recommended application time 3 minutes Cont.: 150 ml
Atmosphere Spray VOLUMISING WITHOUT RINSE
Volumising treatment, instant reconstructor Innovative polymers for robust and protected hair Vitamin B5 and cotton for ultralight moisturising Cont.: 150 ml
styling
Baloon Shampoo
styling
LIGHT TEARS
CRYSTAL SPRAY
MIRROR WAX
STYLE-IN
CREATIVE MOUSSE
RECOMMENDED
IDEAL
HARD CONTROL
DIAMOND MOUSSE
LEAVE-IN STYLE
IRON GEL
REBEL PASTE
BALOON SHAMPOO
VOLUME-UP
ATMOSPHERE SPRAY
Dull
Frizzy
Curly
Wavy
Smooth
Dull
Frizzy
CURL DESIGNER
STAR WAX
Curly
LISS STYLER
HAIR POMADE
Wavy
Smooth
TABLE OF PRODUCTS WE-HO
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11:20
Pagina 1
styling
004B_STYLING_PARTE2_UK:proposta_1
CREATES THE WORLD OF «EFFECTO»: SPECIFIC PRODUCTS IN SALON FORMAT EFFECTO IS SYNONIMOUS WITH QUALITY AND VALUE FOR MONEY: LARGE FORMATS, GREATER PROFIT FOR THE SALON TIME-SAVING THANKS TO THE PRATICAL DOSER FOR SPEEDING UP DISPENSING RESPECTS THE ENVIRONMENT THANKS TO ITS LARGE FORMATS, REDUCING THE ENVIRONMENTAL IMPACT TO THE MAXIMUM
dry with the hairdryer
set the hair with the comb
define with fingertips
PROFESSIONAL LACQUER
PROFESSIONAL STRONG HOLD LACQUER
NO GAS VOLUMISING LACQUER
NO GAS STRONG HOLD VOLUMISING LACQUER
FIXING RESTRUCTURING MOUSSE
dry with the diffusor
set the hair with the brush
FIXING RESTRUCTURING STRONG HOLD MOUSSE
FIXING LOTION GLOSS
FIXING LOTION STRONG GLOSS
HIGH-DEFINITION STRONG GEL
MAT MODELLING PASTE FIXING CONDITIONING FLUID
styling
004B_STYLING_PARTE2_UK:proposta_1
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11:20
Pagina 2
Lacquer PROFESSIONAL LACQUER
Ideal for fixing all types of hairstyle. Gently holds the movement. Its specific formulation fixes without leaving residue. Ensures quick drying without heaviness and is removed with a few strokes of the brush.
STRONG HOLD PROFESSIONAL LACQUER
Cont.: 500 ml
Gives the hairstyle body and hold fixing its moviments, without making it heavy. Is ideal for structured and assertive hairstyles. Dries fast and is removed with a few strokes of the brush. Cont.: 500 ml
Lacquer no Gas NO-GAS VOLUMISING LACQUER
The progressive spread formulation allows the hairstyle to be fixed in an extremely natural way. The new dispenser distributes the product more quickly allowing for very rapid drying. Easy to remove. Cont.: 300 ml
NO-GAS VOLUMISING LACQUER STRONG HOLD
Ideal for obtaining strong immediate fixing. Gives extended hold to the hairstyle. The new dispenser distributes the product more quickly leaving the hair shiny and light. Is removed with a few strokes of the brush. Cont.: 300 ml
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Restructuring Mousse FIXING RESTRUCTURING MOUSSE
Specifically formulated to create volumes soft and bestowing natural support to the hairstyle. Gives particular luminosity to the hair. The «D-panthenol» ensures excellent moisturising and total protection of the hair. Cont.: 250 ml
FIXING RESTRUCTURING STRONG HOLD MOUSSE
Mousse specially studied to obtain structured and sculpted effects. Gives maximum hold even to the most elaborate hairstyles. Leaves the hair soft and luminous. The «D-panthenol» ensures Excellent moisturising and total protection of the hair. Cont.: 250 ml
Fixing Lotion FIXING GLOSS LOTION
Is ideal for prolonging the hold of the set naturally. Leaves the hair elastic and luminous. Cont.: 17 ml x 24
STRONG FIXING GLOSS LOTION
Created specially to prolong the hold of the set on big hair. Resists humidity in the air remarkably well. Leaves the hair easy to comb and particularly glossy. Cont.: 17 ml x 24
styling
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Gel HIGH-DEFINITION STRONG GEL
Ideal to guarantee firm and extreme effects. Quick drying. Leaves no residue. Cont.: 450 ml
Modelling Paste MAT MODELLING PASTE
Defines and models any type of hairstyle, giving a mat effect. Thanks to its consistency it dispenses and spreads easily. Non-greasy and does not make the hair heavy. Cont.: 50 ml
Fixing Fluid FIXING CONDITIONING FLUID
Liquid gel ideal for defining single locks or modelling the entire hairstyle. Non-greasy and does not make the hair heavy the hair. Cont.: 200 ml
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EFFECTO LINEA TREATMENTS: FOUR SPECIFIC TREATMENT PRODUCTS, IN «SALON» FORMAT
INTENSE MOISTURISING SHAMPOO Indicated for cleansing and moisturising cutis and hair. Respects the hair structure leaving it glossy and alive .
Cont.: 1500 ml
NOURISHING SHAMPOO FOR LIFELESS HAIR
Indicated for cleansing and nourishing dry and lifeless hair. The precious contribution of the Guar gum restores to the hair its natural shine and softness. Cont.: 1500 ml
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Pagina 6
Conditioner
CONDITIONER SILKENER Ideal for making the hair combable and glossy. Thanks to its precious ingredients the hair regains elasticity and softness.
Cont.: 1500 ml
Mask DETANGLING MASK
Formulated to ensure perfect combability on any type of hair. Gives softness and glossiness without heaviness. Cont.: 1000 ml
treatments
treatments
DISCOVER IN NATURE
BIOFRUIT The benefits of a life-enhancing massage
SEBO Normalises sebaceous secretion
ENERGY Against hair loss
PURIFY Purify regains natural balance
LIGHT For every day well-being
NUTRIACTIVE Dry and lifeless hair
FRUIT ACIDS TO ELIMINATE IMPURITIES AND INCREASE THE EFFECTIVENESS OF EVERY TREATMENT
EXTRACT OF CITRON AND ACTIVE PRINCIPLE SEBUM CONTROL, FOR A VISIBLE AND LASTING TREATMENT
FROM JUNIPER, THANKS TO THE VITALPROLINE SYSTEM, AN EFFECTIVE ANSWER
FROM MYRTLE, WITH THE ACTION OF THE PURIFY SYSTEM, DANDRUFF ELIMINATION AND PREVENTION
THANKS TO ITS MARINE OLIGO-ELEMENTS MOISTURISES AND REMINERALISES GIVING TONE AND VOLUME
OLIVE OIL FROM THE MEDITERRANEAN AND PROVITAMIN B5, FOR CLEANSING AND BESTOWING SOFTNESS
SENSITIVE Sensitive dry and sensitive cutis
COLOUR THERAPY New light for your hair
ACTIVE REPAIR Strength and vigour to your hair
HAND REPAIR
EXTRACT OF HONEYSUCKLE AND VALINE TO SOOTHE AN IRRITATED CUTIS
WITH COLOUR SHINE SYSTEM AND VITIS VINIFERA FOR HEALTHY AND GLOSSY HAIR
WITH AMINO COMPLEX AND BAOBAB FOR RESTRUCTURED HAIR
WITH CHESTNUT MILK AND BISABOLOL
Hand repair moisturising for your hands
SUMMER THERAPY In the sun, search for vitality
INTENSIVE MEN Intensive line for men
WITH EXTRACT OF SUNFLOWER AND MALACHITE FOR PROTECTED HAIR
HAIR LOSS PREVENTION WITH VITAXIL AND GUARANA
treatments
THE ESSENCE OF A REFOUND WELL-BEING
treatments
BIOFRUIT THE BENEFITS OF A LIFE-ENHANCING MASSAGE
SOLUTION FOR DEEP CLEANLINESS WITH AHA
Specially studied to fluid to gently eliminate flakes, sebaceous blockages and impurities thanks to the fruit acids present in formula. Its principal role is to aid penetration of products applied subsequently, thus increasing their effectiveness. Particularly indicated before each treatment. Cont.: 150 ml
ACTIVE INGREDIENTS
FUNCTION
RESULTS
Fruit acids for purifying
Stimulates cell renewal; exfoliant, emollient, astringent
Scalp ready to receive the specific treatments
Panthenol
Gives elasticity to the hair; moisturising and protecting
Healthy hair
NORMALISES SEBACEOUS SECRETION
SEBO SHAMPOO
Gently washes greasy cutis and hair respecting the natural hydrolipidic balance. The active ingredient «Sebum Control» with its sebo-regulating action in synergy with the purifying citron extract, guarantees an effective result from the very first applications. Cont.: 250 ml Cont.: 1000 ml
SEBO THERAPY
The recognised antiseborrheic properties of the citron in combination with the technological active principle «Sebum Control», provides an astringent action and tonic restructuring. Eliminates itchiness giving the hair volume and lightness. Cont.: 7 ml x 8
ACTIVE INGREDIENTS
FUNCTION
Citron extract
Antiseptic, astringent, tonifying
Sebum Control
Sebo-regulating and bactericidal complex
RESULTS Scalp and hair clean for longer
treatments
SEBO
treatments
ENERGY EFFECTIVE ANSWER TO HAIR LOSS
ENERGY SHAMPOO
Cleanses delicately performing an effective tonifying action, thanks to the aminoacids contained in its energetic complex, its Vitalproline System and its Vitamin B2. In addition, extracts of juniper perform an effective stimulating action. Cont.: 250 ml Cont.: 1000 ml
ENERGY FORZA
Vitality’s laboratories have formulated a compound capable of countering hair loss effectively. The Vitalproline System is capable of acting in depth on the vascularised zone of the hair bulb, guaranteeing a stimulating and fortifying action. Cont.: 7 ml x 8
DUO ENERGY
The Duo Energy maintains the cutis and hair in optimal health preventing any anomalies, performs an effective antioxidant action and aids metabolic activity of the cells remineralising the scalp. Cont.: 10 ml
ACTIVE INGREDIENTS Juniper extract Vitalproline System Vitaxil Capsicum
FUNCTION Antiseptic, stimulating the scalp Combination of stimulating active ingredients specific for hair loss Proven agent for the prevention of hair loss Activator of the microcirculation, stimulating the scalp
RESULTS Stronger more vigorous hair Hair with more body
treatments
PURIFY REMOVES DANDRUFF DELICATELY
PURIFY SHAMPOO
Removes dandruff delicately and effectively from cutis and hair, preventing its reappearance. The profound antimicrobial action of the «Purify System» in combination with soothing myrtle extract guarantee an immediate sensation of well-being. Cont.: 250 ml Cont.: 1000 ml
PURIFY THERAPY
Intense deep treating lotion. Counters and prevents the spread of dandruff. The synergy between the Purify System and the myrtle extract guarantees an effective purifying action whether on greasy or dry dandruff. Cont.: 7 ml x 8
ACTIVE INGREDIENTS Myrtle extract Eucalyptus Piroctone Olamine
FUNCTION Antiseptic, disinfectant, tonifying Disinfectant, antiseptic, refreshing Prevents the proliferation of dandruff germs. Prevents the formation of new dandruff and cleans the scalp
RESULTS Sensation of well-being thanks to a a flake-free scalp
treatments
LIGHT SHAMPOO MOISTURISES AND REMINERALISES GIVING TONE AND VOLUME
DELICATE ACTION WITH MARINE OLIGO-ELEMENTS
Shampoo particularly indicated for frequent washing and for hair lacking in tone and volume. The marine oligo-elements remineralise the cutis hydrating it in depth. Cont.: 250 ml Cont.: 1000 ml
ACTIVE INGREDIENTS
FUNCTION
RESULTS
Marine oligo-elements
Extracted from the waters of the Dead Sea, they contribute to the processes of cell regeneration
Soft and voluminous hair
Olive oil from the Mediterranean
Fortifying, softening, nourishing
treatments
NUTRIACTIVE FOR DRY AND LIFELESS HAIR: NOURISHES AND GIVES SOFTNESS
SHAMPOO FOR DRY AND LIFELESS HAIR
Cleanses gently bringing extraordinary softness to the hair. The synergic action of provitamin B5 and olive oil from the Mediterranean, makes this product ideal for nourishing and fortifying tired hair. Cont.: 250 ml Cont.: 1000 ml
DEEP RECONSTRUCTING SERUM WITH CERAMIDES
Vitality’s laboratories have devised the new formula based on ceramides to ensure a thorough repair of the hair fibre. The purity and the high concentration of the Ceramides used ensure a constant and profound action on the hair shaft. Cont.: 10 ml x 4
ACTIVE INGREDIENTS Provitamina B5 Olive oil from the Mediterranean Ceramide 2 Guar gum Creatine Jojoba Macadamia Panthenol
FUNCTION Nourishes, restructures and fortifies lifeless hair Fortifying, nourishing softening Lipidic cement specific of the structure of hair and skin Thickening, reconstructs the hydrolipidic film Repairing, protecting Emollient, conditioning Moisturising and nourishing Gives elasticity to the hair, moisturising and protecting
RESULTS Restored hair full of body and healthy Healthy and protected hair
treatments
Mask INTENSE REPAIRING ACTION
Highly nourishing treatment for dry and sensitised hair. The purity and quality of the olive oil from the Mediterranean and the strength of the provitamins ensure an optimal dose of active ingredients, restructuring the hair in depth. Cont.: 250 ml Cont.: 450 ml
Linfa REPAIRING LOTION
Indicated for giving the hair glossiness. Its ingredients perform an effective filmogenic action on the structure of the hair eliminating split ends. Cont.: 30 ml
DRY AND SENSITIVE CUTIS: SOOTHES AN IRRITATED CUTIS
SENSITIVE SHAMPOO
Cleanses delicately hydrating the dry cutis. The honeysuckle in synergy with the valine soothes irritations and bothersome itches. Cont.: 250 ml Cont.: 1000 ml
SENSITIVE THERAPY TREATMENT CALMING
Calming and soothing treating fluid. Moisturises and protects the scalp giving a immediate relief. The aminoacids Valine and Betaine relax and loosen the cutis. Cont.: 50 ml
ACTIVE INGREDIENTS
FUNCTION
Honeysuckle
Soothes skin irritations
Valine
Relaxes and loosens the cutis Fundamental aminoacid; repairing action
Betaine
RESULTS Hydrated cutis
treatments
SENSITIVE
treatments
COLOUR THERAPY COLOURED HAIR: GIVES NEW LIGHT TO THE COLOUR
COLOUR THERAPY SHAMPOO
Cleanses delicately enhancing the luminosity of the hair. The «Vitis Vinifera» extract in synergy with the «Colour Shine System» prolongs the colour’s hold preventing the loss of the highlight, protects from the threats of pollution and from the damaging exposure to UV rays. Cont.: 250 ml Cont.: 1000 ml
COLOUR THERAPY MASK
Deep restructuring mask. The combined action of the Colour Shine System and of the specific active principles present in the formula, protect the hair from free radicals enhancing its shine, restructuring the hair fibre in depth. Cont.: 250 ml Cont.: 450 ml
ACTIVE INGREDIENTS
FUNCTION
Vitis Vinifera and Colour Shine System Sunflower extract
Prolongs colour hold
Guar gum
Thickening, reconstructs the hydrolipidic film Gives elasticity to the hair Moisturising, nourishing, tonic, astringent
Quaternised wheat proteins Black grape Jojoba
Rehydrating, protective antioxidant action
Emollient, conditioning
RESULTS Bright highlights between two colour services Healthy and protected hair Hair with more body
STRENGTH AND VIGOUR TO YOUR HAIR
SHAMPOO ACTION RESTRUCTURING
Cleanses and restructures the hair thanks to the properties of the aminoacids contained in the Amino Complex. Baobab nourishes lifeless and weakened hair, giving strength and vigour. Cont.: 250 ml Cont.: 1000 ml
ACTIVE REPAIR C2 RECONSTRUCTING MILK NO RINSE
Reconstructing treatment for weakened hair. Regenerates the inner structure of the hair thanks to to the invaluable Amino Complex present in formula. The Baobab nourishes lifeless and weakened hair, giving strength and vigour. Cont.: 150 ml
ACTIVE REPAIR SOLUTION MULTIPROTECTIVE FLUID THERMAL RESTRUCTURING
Improves the resistance of the fibre making the hair more elastic and less prone to breakage. Protective treatment ideal for use with a straightening iron. Cont.: 50 ml
ACTIVE INGREDIENTS Baobab Amino Complex Arginine and Betaine Ceramide 2
FUNCTION Fruit pulp rich in mineral salts and vitamins, nutrient, antioxidant properties Nourishes lifeless and weakened hair Aminoacids essential for their repairing action Specific lipidic cement of the hair structure
RESULTS Stronger and more vigorous hair
treatments
ACTIVE REPAIR
treatments
HAND REPAIR PRECIOUS HELP FOR HANDS DRIED BY THE COLD, AND BY PROLONGED USE OF WATER; IDEAL FOR YOU AND AN EXCELLENT RETAIL PRODUCT
CMOISTURISING CREAM FOR HANDS WITH CHESTNUT MILK AND BISABOLOL
Its precious formula gives pleasing relief to dry hands, stressed by a variety of environmental factors and by continual contact with water. Cont.: 100 ml
ACTIVE INGREDIENTS
FUNCTION
Panthenol
Moisturising and protecting, gives elasticity alla skin
Bisabolol
Anti-reddening, anti-irritant and anti-inflammatory
Chestnut milk
Moisturising and anti-age, protects from free radicals
RESULTS Soft hands, elastic and hydrated skin
IN THE SUN HAIR PROTECTED
PROTECTIVE RESTRUCTURING OIL
With avocado and ceramides. The avocado oil, emollient, and the UV filters ensure a profound action on the hair shaft keeping hair soft and glossy. Cont.: 125 ml
ACTIVE INGREDIENTS Malakite Creatine Avocado Bisabolol Sweet almonds Sunflower extract Rosemary Panthenol
FUNCTION Protective and anti-free radical Action Repairing, protecting Emolient, nourishing with antioxidant properties Anti-reddening, anti-irritant and anti-inflammatory Emollient oil, ideal for sensitive skins Rehydrating action, protective antioxidant Anti-irritant Gives the hair elasticity
RESULTS Soft, glossy, hair healthy and protected
treatments
SUMMER THERAPY
treatments
Shampoo REHYDRATING SHAMPOO
Its specific formulation contains sunflower extract, with a rehydrating action and malakite, a stone rich in copper with a protective and antiradicals action. Ideal, also, to use as shower gel. Cont.: 250 ml
Mask REGENERATING MASK
Its exclusive formulation with sunflower extract and malakite, a stone rich in copper, works effectively hydrating protecting and reinforcing the hair structure. Cont.: 150 ml
After Sun AFTER-SUN DERMO-CALMING FLUID
Smooth non-greasy emulsion, pleasantly scented and easy to absorb. Its Rosmarinus Officinalis ensures the restoring of the functions of the skin subjected to stress by UV-A and UV-B rays. The exclusive combination of Vitamin E, D-Panthenol, avocado and sweet almond oils, guarantees a moisturising and anti-ageing action. Recommended for all types of skin. Cont.: 200 ml
LONG LIFE SHAMPOO HAIR LOSS PREVENTION WITH VITAXIL AND GUARANA
Reinforces and strenghthens the with its delicate cleansing action. The tonic and stimulating effect of the guarana, combined with Vitaxil, aids hair regrowth, giving a pleasing sensation of well-being. Cont.: 250 ml
LONG LIFE TONIC HAIR LOSS PREVENTION TONIC WITH VITAXIL AND GUARANA
Stimulates and restructures naturally thanks to Vitaxil, a molecule studied to increase the microcirculation of the skin, and guarana well-known for its tonifying principles. Cont.: 150 ml
ACTIVE INGREDIENTS Guarana extract Vitaxil Vitis Vinifera Bacocalmine
Dermidrol Fenugreek and black grape
FUNCTION Tonic and stimulating Proven agent for the prevention of hair loss Moisturising, nourishing, tonic and astringent Combats skin stress and defends against attacks from free radicals. Reduces inflammation Soothes skin irritations Moisturising, nourishing, tonic, astringent, stimulating
RESULTS Healthy and cared-for hair
treatments
INTENSIVE MEN
treatments
Silver Shampoo SILVER HIGHLIGHTING WITH DERMIDROL AND BLACK GRAPE
Corrects golden colour and gives a lovely shine to grey hair. The strong moisturising power of the Dermidrol guarantees an impeccabile result on the greying mane, while the grape extract tonifies and refreshes the cutis. Cont.: 250 ml
Shower Gel REFRESHING BATH AND SHOWER GEL WITH BACOCALMINE AND FENUGREEK
Cleanses the skin gently and without drying it out. The Fenugreek works with its tonifying power on body and hair, while the Bacocalmine acts with its protective elements. Cont.: 200 ml
After Shave Cream SOOTHING CONDITIONER WITH BACOCALMINE AND FENUGREEK
Protects every type of skin from the irritating effects of shaving. The Bacocalmine effectively defends against the attacks of free radicals. The Fenugreek adds a sensation of immediate refrehment. Cont.: 125 ml
cod. Axx
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