CORPORATE IDENTITY GUIDELINES There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.
BRAND GUIDELINE //2014
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CONTENTS
Design Principles
4
Logotype
6
Logo Variantion
7
Size
8
Incorrect Use
9
Typography
10
Palette
11
12
Media
14
3
DESIGN PRINCIPLES & MORE
4
RANDOMISED WORDS
NORMAL DISTRIBUTIO
STRUCTURES
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters.
POPULAR DURING
RANDOMISED WORDS
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters.
EXACT ORIGINAL Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.
NORMAL DISTRIBUTIO It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
UNKNOWN PRINTER Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure from.
THEREFORE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginial.
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LOGOTYPE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
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Popular
Size
Contrary to popular belief
50mm
Discovered the undoubtable source
180mm
Which looks reasonable
25pt
Praesent mattis ultricies
9pt
THEREFORE
NORMAL DISTRIBUTIO
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
7
SIZE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
50mm
30mm
30mm
130mm
180mm
5mm
5mm
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Main Color
Sub Color
Sub Color
#009fe3
#b9a360
#2a2a2a
INCORRECT USE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
It has roots in a piece of classical Latin literature from, making it over.
It has roots in a piece of classical Latin literature from, making it over.
Proin mollis volutpat eros vel condimentum. Nulla sagittis non tellus sed lacinia.
Proin sodales, arcu ac accumsan aliquet, metus eros suscipit sapien, id sollicitudin massa velit eu sapien.
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TYPOGRAPHY Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
Main Text
Heading Text
Arial Regular
Arial Bold
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy zZ
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy zZ
1234567890
1234567890
!“№ ; % : ? *( ) _ +
!“№ ; % : ? * ( ) _ +
Arial Regular
Arial Bold Italic
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy zZ
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy zZ
1234567890
1234567890
!“№ ; % : ? * ( ) _ +
!“№ ; % : ? * ( ) _ +
PARAGRAPH STYLE
16pt
10
Contrary popular Belief Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
12pt
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
PALETTE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
BLACK C M Y K
0 0 0 84
R G B
74 74 74
BLUE C M Y K
75 12 35 99
R G B
77 77 77
GRAY
CRAFT C M Y K
5 11 27 1
R G B
27 27 27
C M Y K
31 88 52 13
R G B
22 22 22
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
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PRINT Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
// LETTERHEAD
297mm
Contrary to popular - 210mm Belief orem Ipsum - 297mm Simply random text - A4 Roots piece classical - 15mm Making it over - 20mm
210mm
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// BUSINESS CARD
Contrary to popular - 210mm Belief orem Ipsum - 9mm Simply random text - A4
Roots piece classical - 15mm Making it over - 9mm Simply random text - A4
9mm
9mm
// ENVELOPE
Roots piece classical - C5 Making it over - 229mm Simply random text - 162mm
162mm
110mm
Contrary to popular - E65 Belief orem Ipsum - 220mm Simply random text - 110mm
220mm 229mm
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MEDIA Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.
YOUR CONTENT
YOUR CONTENT
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YOUR CONTENT
YOUR CONTENT
YOUR CONTENT
YOUR CONTENT
YOUR CONTENT
15
45 675 876 9077 mail@yourbrand.com www.yourbrand.com