3 Content Writing Tricks You Should Know by VitoLaFata

3 CONTENT WRITING TRICKS YOU SHOULD KNOW

FITNESSPRENEUR’S LIFE

PUBLISH OR PERISH If you are not putting content out that helps your tribe get

value from you, they will search for someone

else. You don’t have much choice today if you want people to trust

you, buy from you, and believe in

you. But, you already know that. You’re taking your business serious by preparing the tools and platforms that will

take your voice and

multiply it all over the web, your community and to the individual that needs you right now.

FITNESSPRENEUR’S LIFE: 3 CONTENT WRITING TRICKS YOU SHOULD KNOW

You're going out there and starting to

set up your online presence

for your fitness business even though in the past you’ve tried to do it, but with less than stellar results. Have you ever wondered why your blog didn't get any comments or shares? Or why your Twitter account doesn't have many followers? What about your email marketing and social media? Are you getting responses or sales? Is your

website getting the hits you want

it to and bringing leads

into your funnel? It’s frustrating when you invest time and effort and it feels like no one is accessing your content. You don’t want to experience no reward for taking less time on the floors to grow your brand with content marketing and then see little or no results. The fix is as simple as

understanding some basic principles

of content writing that will have your marketing muscles pumping up.

FITNESSPRENEUR'S TIP: The industry is moving online. More people are buying online. You need to be selling online. Are you?

FITNESSPRENEUR’S LIFE: 3 CONTENT WRITING TRICKS YOU SHOULD KNOW

ENGAGE You want people to

engage with your content. You want them to feel like it hits a chord and means

something to them, that is specific to their unique needs. Whether it's making them laugh

or cry or educating them, you want your content to be something

meaningful that moves the needle, gives a solution, answers a question; so there is an exchange of value for the time between you and your reader. As an example: If your potential client types in Google, “how to run a 5k” and your article, blog, video, etc. is there- will it serve them? All your content should come from a place of servitude to your potential client in the form of

valuable

FITNESSPRENEUR’S LIFE: 3 CONTENT WRITING TRICKS YOU SHOULD KNOW

People are struggling and it's

your job to help them.

Maybe they tried to lose weight and failed time and time again because they were never given all the right factors; because you weren't there to help them with content that dispelled the myths, debunked the hype, or gave them some tools they could use right away. The bottom line is that without

engaging valuable content, you are

never going to be able to turn around and make courses, products and programs that will sell. Why? Because without content that makes your potential client aware of you, and your knowledge, you never gain what’s called

“authority or expert

status” in the market. Your content should always be positioning you as “THE GO TO” Expert because it helps clients know why

you are the right person to do

business with. Once you’ve established through your content that you’re an authority in your chosen topic, your content needs to make

a quick and purposeful

shift. Your content needs to position the purchase. Here’s the typical mistake novices make when sitting down to write their content- they don’t aim it at a product or service that they can eventually offer to the reader. They just write to write, which is fine but won’t grow your business. If you’re going to be carving out time to write, you need to make money or grow your list from it. We are in business right? There's a sequence to moving

people to making a buying deci-

sion. A classic mistake that many people in the fitness industry (and other industries) make is to just put up a sales page. Sometimes it’s not even a sales page!

FITNESSPRENEUR'S TIP: Creating engaging content is the magic wand to your sales.

FITNESSPRENEUR’S LIFE: 3 CONTENT WRITING TRICKS YOU SHOULD KNOW

There's no marketing or positioning of the product or communication of the opportunity being offered by the product, it’s just a bullet list of what comes in the product. They throw together a six-week program with a 3x/week workout, a meal plan and that's it. They price it and then wonder why no one bought it. It’s because they never sat down and put the same level of learning into content marketing and selling the way they did to training, biomechanics, kinesiology and all those things. If you want to

be successful with your content, you’ve got to de-

cide right now to become a serious student of this because this will be the future of marketing your business. Content

is king.

So, let’s dig in. When sitting down to create your content, there are a couple of things you need to understand as principles.

BLOGS

FITNESSPRENEUR'S TIP: Content is KING!

FITNESSPRENEUR’S LIFE: 3 CONTENT WRITING TRICKS YOU SHOULD KNOW

THE THREE PILLARS OF CONTENT 1 – You Need to Educate, Entertain and Empower Take the great stuff that is in your head that you’ve studied for years and

start educating people with

it by carving it up into various forms of digestible content. Whether it’s how to become an amazing soccer player, how to be a marathoner, finish a 5k, how to help people lose weight, or how to help people through their back pain; you need to educate people and solve problems for them. When you create PDFs, reports, videos, newsletters and blog series; these are your content outposts people can organically search to

start moving them along their journey of understanding and

FITNESSPRENEUR’S LIFE: 3 CONTENT WRITING TRICKS YOU SHOULD KNOW

It’s super simple if you keep in mind this basic frame of mind: People are in a

“before state”

where they are not happy about some situation in their

life and they want to be led to a happier

state after they come upon your

content.

bridge that gap between not being happy to becoming happy. Your content and your education process is meant to

When you sit down to write it needs to be relevant to your audience so you can

help them solve a problem. Your content needs to move them

towards something that they desire. You're going to educate them on the steps to do it. You don't have to give everything away for free. As a matter of fact you shouldn’t.

provide just enough information to be valuable and to get them wanting more. That's what’s going to get them moving You have to

towards wanting your product. This gives you the opportunity to market the sale. Yes, you better start

liking, even loving, marketing and sales.

communicate the reason why your system is better than others. You are goNo one is going to buy your program unless you can

ing to need to sell how your unique program is going to solve the customer's problems, struggles and frustrations. They need to walk away knowing that

they're better

because of the pro-

gram you brought into their life. Once you do that your mission is to

automate the process

and to

automate your content so you can grow beyond the one-to-one selling ceiling and get into the highly leveraged one-to-many

selling explosion.

FITNESSPRENEUR'S TIP: Teach what is relevant to your specific tribe's struggles and ambitions. Be the "Go To Expert."

FITNESSPRENEUR’S LIFE: 3 CONTENT WRITING TRICKS YOU SHOULD KNOW

2 – It's Time to Automate There's a process that you need to embrace that will save you time when creating your content. It’s called Repurposing.

take one piece of content and carve it up into different formats and disperse it onto other content outRepurposing is when you posts. As an example, you can write one blog and repurpose it into your email. You can repurpose it onto your site. You can repurpose it into your newsletter and your Facebook and Twitter posts. That's how you'll get a lot more done with your time.

Do the work once and then automate the distribution of the content. That's the process you’ve got to embrace. So, you can ditch the “I don’t have time excuse” and produce

and proliferate your content.

The best way to do this is to shoot a video, and then transcribe the video and start playing with the transcription by turning it into your other content posts. I shoot several videos a month and then spin those transcriptions into Facebook posts, emails, blogs, articles, tweets and more. Then from there you need to have

the right tools to get the word out.

Do you have an email management system that allows you to automate your emails? Do you have a digital newsletter platform with a template where you can cut and paste content? Do you have a website that is easy to update? Is your Facebook up to date and getting love and attention? These are the things that you’ve got to start thinking about and start taking seriously. It's time to

start focusing on the marketing and sales tools.

That's how content creation can have meaning and purpose and can ultimately lead to sales. When it comes to automating your content, there's something really important you can't overlook. WWW.VITOLAFATA.COM COPYRIGHT 2015 - 2020 - VITO LAFATA - ALL RIGHTS RESERVED

FITNESSPRENEUR'S TIP: Want more time off? Do the work once and automate the distribution of your content. Stop working the old hard way.

FITNESSPRENEUR’S LIFE: 3 CONTENT WRITING TRICKS YOU SHOULD KNOW

You want to make sure that you

have consistency with your

scheduling. If you write one blog and then you don't write another blog within six months, no one is going to follow you. There won't be enough of a relationship developed for people to ever get to know, like and trust you. In an authority position you need trust

and credibility.

No one will trust you if you post one day and don't post anything else for another three months whether it's on your blog, Facebook or Twitter. Nobody will follow you because you're inconsistent and inconsistency doesn’t build trust. Without trust there's no authority. Then there's no return on the time you've invested going online.

3 – It's Time to Commit In the online world, you've got to

commit to the principles. FITNESSPRENEUR'S TIP:

You ask your clients to make a commitment to fitness and wellness. It pisses you off when they don't make the commitment. They are in, they are out; they are in, they are out. Then they wonder why they struggle and don't get results. You also need to

commit to the consistency of scheduling

and improving your content writing. Start realistically by committing to

posting once a week.

Then you

can build it up to two and three times a week. Only serious internet marketers get to the level of creating seven times a week communication, and that may be overkill for your fitness business. But in the end it's

your consistency that shows you are seri-

ous and have made a true commitment. It’s like getting that many workouts in, that many good solid meals in and that's what’s going to feed your online business. If you think you are going to come in and dabble in this, you are going to get the same mediocre results that your clients get who only dabble in their commitment to fitness.

You've mastered fitness, training and nutrition. It's time to master the sales and marketing tools needed to help your business flourish.

FITNESSPRENEUR’S LIFE: 3 CONTENT WRITING TRICKS YOU SHOULD KNOW

You don't want to struggle like that do you? Do you want to put in the time but never get the results? You’ve got to decide not to dabble and to make a commitment. There's a learning curve and you've got to

commit to learning the tools that will help you

be a success online and offline. You’ve got to strap in and set aside the time to learn what it takes to be

suc-

cessful as a professional whose serious about marketing their business. Now of course there are tips, tricks, shortcuts and easier things to do so you don’t have to walk that long road. But

the industry is moving this

way. Markets are moving this way. Whole economies are moving this way and more and more people are buying online or using online to check you out before they come find you offline.

Make a schedule for yourself right now. How many times a week can you start sending out your content? It's better to set the expectation of once a week with your people than three times a week and not be able to meet it. Start

with one blog article a week that

you can spin around into your other tools.

FITNESSPRENEUR'S TIP:

One newsletter a month, one Facebook post a day etc.

Want to be known more as the "Go To Expert" in your niche? Publish more consistently!

What’s that schedule going to be? Think about your

big five platforms.

Are you going to post once a

month on your newsletter? One blog a week? Two or four posts a week on Facebook? Don't forget Twitter and Instagram. If you want to make a difference and launch your online business,

get

started. You can set up your fitness business to run on autopilot and give you the lifestyle you've always wanted, the fitnesspreneur's life and then you can

launch your income and make a bigger difference. Get your content out and start living the Fitnesspreneurs

Life.

FITNESSPRENEUR’S LIFE: 3 CONTENT WRITING TRICKS YOU SHOULD KNOW

Let me help you launch your business, income and lifestyle! Follow me on:

ABOUT VITO LAFATA As a certified High

Performance and Funnel Optimization Coach, Vito La Fata, is the NO BS business

& personal brand coach to the wellness and fitness professional or company that is looking to get outside the box of the industry and start learning how to grow a personal brand online and offline utilizing a hybrid business model of offline and online marketing strategies that deploy customer value optimization systems in order to create as much benefit and offering for the customer and as much profit and lifestyle for the company as possible.

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