JW DENIM STYLE GUIDE by Vitor Milito
JW DENIM STYLE GUIDE by Vitor Milito
JW DENIM STYLE GUIDE by Vitor Milito
MENU BENCHMARKING Best practices from high street brands Other industries: high fashion and luxury players PROJECT OVERVIEW Shoppable experience throughout interactivity Key concepts: Activation, Conversion & Retention Social Media engagement DIGITAL DESIGN Desktop Mobile
BENCHMARKING
BENCHMARKING Topman - Denim Landing Page
BENCHMARKING Topman Magazine - Denim Issue
BENCHMARKING Tom Ford
BENCHMARKING Hermés Man!fest
BENCHMARKING Ted Baker
BENCHMARKING Levi’s
BENCHMARKING Levi’s
BENCHMARKING Hollister / A&F
BENCHMARKING Diesel / Tommy Hilfiger
BENCHMARKING Uniqlo / Ralph Lauren
BENCHMARKING G-Star
BENCHMARKING G-Star
BENCHMARKING G-Star
JW DENIM STYLE GUIDE by Vitor Milito
MENU BENCHMARKING Best practices from high street brands Other industries: high fashion and luxury players PROJECT OVERVIEW Shoppable experience throughout interactivity Key concepts: Activation, Conversion & Retention Social Media engagement DIGITAL DESIGN Desktop Mobile
PROJECT OVERVIEW
PROJECT OVERVIEW Intro
JW Denim Style Guide The JW DENIM STYLE GUIDE is a style advisor tool, the user start the journey choosing what occasion he/she needs style tips, after answering a few questions he/she then receive a denim selection and once he/she taps on the match icon, then a new screen will suggest combining products (accessories, shoes, jackets...) to complete the look.
PROJECT OVERVIEW Visual production
Creative and Web Design Mobile and App will be the 2 main platforms; Desktop will be used as support to the main platforms; Video and Photography assets will be used across all channels.
PROJECT OVERVIEW CRM Marketing
The campaign follows 3 main concepts of CRM Marketing: 1
2
3
Acquisition
Conversion
Retention
PROJECT OVERVIEW CRM Marketing
1
Acquisition As a style guide the user will feel in an editorial environment matching his current needs; Video and Photo Campaign will generate curiosity; A prize with a year allowance of shopping for users sharing their moments with the hashtag to launch the project; Selected registered users will win gifts from their selections.
PROJECT OVERVIEW CRM Marketing
2
Conversion Bespoke selection of products will increase conversion rates; Suggesting other pieces will expand the shopping experience; Collateral Marketing activities will support and increase chances of conversion: e-mail with selection, social sharing (to help gifting) and save for later feature (registered user can check their matching selection when return to the e-store).
PROJECT OVERVIEW CRM Marketing
3
Retention Consistent steps 1 and 2 makes the Retention organic; The style guide can be repeatedly used depending on the user occasion increasing brand interaction; During launching period, gifting + users sharing on Instagram will keep brand engagement rates high; CRM activities will maintain the product/service awareness.
JW DENIM STYLE GUIDE by Vitor Milito
MENU BENCHMARKING Best practices from high street brands Other industries: high fashion and luxury players PROJECT OVERVIEW Shoppable experience throughout interactivity Key concepts: Activation, Conversion & Retention Social Media engagement DIGITAL DESIGN Desktop Mobile
DIGITAL DESIGN
DIGITAL DESIGN Denim Landing Page - Desktop
DIGITAL DESIGN Denim Landing Page - Mobile
DIGITAL DESIGN Denim Landing Page - Mobile
1
2
The finest
FABRICS
Contemporary
LIFESTYLE
3
Direct from the
ATELIER
DIGITAL DESIGN Style Guide - Mobile
DIGITAL DESIGN Style Guide - Mobile
DIGITAL DESIGN Style Guide - Mobile
DIGITAL DESIGN Style Guide - Mobile
DIGITAL DESIGN Style Guide - Mobile
JW DENIM STYLE GUIDE by Vitor Milito