Jack Wills Denim - Style Guide

Page 1

JW DENIM STYLE GUIDE by Vitor Milito


JW DENIM STYLE GUIDE by Vitor Milito


JW DENIM STYLE GUIDE by Vitor Milito

MENU BENCHMARKING Best practices from high street brands Other industries: high fashion and luxury players PROJECT OVERVIEW Shoppable experience throughout interactivity Key concepts: Activation, Conversion & Retention Social Media engagement DIGITAL DESIGN Desktop Mobile


BENCHMARKING


BENCHMARKING Topman - Denim Landing Page


BENCHMARKING Topman Magazine - Denim Issue


BENCHMARKING Tom Ford


BENCHMARKING Hermés Man!fest


BENCHMARKING Ted Baker


BENCHMARKING Levi’s


BENCHMARKING Levi’s


BENCHMARKING Hollister / A&F


BENCHMARKING Diesel / Tommy Hilfiger


BENCHMARKING Uniqlo / Ralph Lauren


BENCHMARKING G-Star


BENCHMARKING G-Star


BENCHMARKING G-Star


JW DENIM STYLE GUIDE by Vitor Milito

MENU BENCHMARKING Best practices from high street brands Other industries: high fashion and luxury players PROJECT OVERVIEW Shoppable experience throughout interactivity Key concepts: Activation, Conversion & Retention Social Media engagement DIGITAL DESIGN Desktop Mobile


PROJECT OVERVIEW


PROJECT OVERVIEW Intro

JW Denim Style Guide The JW DENIM STYLE GUIDE is a style advisor tool, the user start the journey choosing what occasion he/she needs style tips, after answering a few questions he/she then receive a denim selection and once he/she taps on the match icon, then a new screen will suggest combining products (accessories, shoes, jackets...) to complete the look.


PROJECT OVERVIEW Visual production

Creative and Web Design Mobile and App will be the 2 main platforms; Desktop will be used as support to the main platforms; Video and Photography assets will be used across all channels.


PROJECT OVERVIEW CRM Marketing

The campaign follows 3 main concepts of CRM Marketing: 1

2

3

Acquisition

Conversion

Retention


PROJECT OVERVIEW CRM Marketing

1

Acquisition As a style guide the user will feel in an editorial environment matching his current needs; Video and Photo Campaign will generate curiosity; A prize with a year allowance of shopping for users sharing their moments with the hashtag to launch the project; Selected registered users will win gifts from their selections.


PROJECT OVERVIEW CRM Marketing

2

Conversion Bespoke selection of products will increase conversion rates; Suggesting other pieces will expand the shopping experience; Collateral Marketing activities will support and increase chances of conversion: e-mail with selection, social sharing (to help gifting) and save for later feature (registered user can check their matching selection when return to the e-store).


PROJECT OVERVIEW CRM Marketing

3

Retention Consistent steps 1 and 2 makes the Retention organic; The style guide can be repeatedly used depending on the user occasion increasing brand interaction; During launching period, gifting + users sharing on Instagram will keep brand engagement rates high; CRM activities will maintain the product/service awareness.


JW DENIM STYLE GUIDE by Vitor Milito

MENU BENCHMARKING Best practices from high street brands Other industries: high fashion and luxury players PROJECT OVERVIEW Shoppable experience throughout interactivity Key concepts: Activation, Conversion & Retention Social Media engagement DIGITAL DESIGN Desktop Mobile


DIGITAL DESIGN


DIGITAL DESIGN Denim Landing Page - Desktop


DIGITAL DESIGN Denim Landing Page - Mobile


DIGITAL DESIGN Denim Landing Page - Mobile

1

2

The finest

FABRICS

Contemporary

LIFESTYLE

3

Direct from the

ATELIER


DIGITAL DESIGN Style Guide - Mobile


DIGITAL DESIGN Style Guide - Mobile


DIGITAL DESIGN Style Guide - Mobile


DIGITAL DESIGN Style Guide - Mobile


DIGITAL DESIGN Style Guide - Mobile


JW DENIM STYLE GUIDE by Vitor Milito


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.