When talking about farmed animals, how many times have you heard: “but we’re not that cruel in the UK”, “we have laws to protect animals” or “you have probably seen footage of a rogue farm”?
Sadly, Britain has not got the best animal welfare in the world – but Viva! wants to turn Cruel Britannia into Cool Britannia!
We have just launched a powerful short film, Cruel Britannia, that is incredibly moving. You would need a cold heart to remain untouched. It is on YouTube for you to show to anyone you know who eats animals.
The film is based on the brave and agonisingly difficult investigations that you, our supporters, have recently funded and includes the major players in the UK farming industry.
The film shows you exactly what happens behind closed doors to keep shop shelves stocked with meat, eggs and dairy. I have shown it to four groups of meat eaters and could feel the sense of shock in the air. Most encouragingly, almost everyone vowed to change.
