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CORE SPECIALISMS
CORE SPECIALISMS TAILORED FOR YOU… WHAT YOU SHOULD EXPECT FROM US Too often agencies focus on what they think they can do for you, before understanding what your issues, challenges and commercial aims are. We don’t. You should expect us to know you, appreciate your ambitions and challenges and understand your need to compete for awareness, attention and audience engagement. You should also expect us to know our business and deliver measurable outcomes that are aligned to your aims, expectations and investment capability. We do more than promise that, it’s our guarantee. Our No.1 priority is to connect with you and turn your challenges, frustrations and ambitions into creative strategies and tactics that perform. Of course imaginative ideas, stories and campaign directions drive press coverage, social media activity and content. But what’s important is that we feel your brand, capture your story and implement campaigns that inspire and influence the audiences upon whom your success depends. We’ve acquired our expertise over 20 years as an agency, with an additional 10 years working in global media. Our knowledge has been honed during the social and digital media revolution, so we understand the synergy of traditional, contemporary and evolving media too. In this document we’ve summarised our core services. We very much hope to meet you soon and demonstrate the difference we can make to your business.
Paul Evans and Daniel Blythe, directors Tel: +44 (0) 1372 476362/3 Email: info@vividpr.co.uk
PHOTO CREDIT: ALFA ITALIA
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CORE SPECIALISMS From retained services to projects and training and mentoring, select services that suit your individual requirements and budget. See the following pages for details.
INTEGRATED COMMS PR, SOCIAL & DIGITAL ~ PUBLIC RELATIONS, PRESS & MEDIA RELATIONS ~ SOCIAL MEDIA MANAGEMENT & SOCIAL MARKETING ~ ONLINE & DIGITAL PR ~ BLOGGER & VLOGGER OUTREACH
Call +44 (0) 1372 476362/3 or email info@vividpr.co.uk to discuss.
VIViD EXPERT ~ CONSULTANCY - PR, SOCIAL & DIGITAL ~ MENTORING - IN-HOUSE OR AT VIViD ~ PROJECT MANAGEMENT
VIViD INBOUND PR & MKTG
VIViDIGIT@L ~ BLOG CREATION ~ CONTENT MARKETING ~ GOOGLE ADWORDS ~ PPC & DIGITAL ADVERTISING
More details on the next pages…>>>
CREATIVE ~ VIDEO & AMIMATION ~ GRAPHIC & DIGITAL DESIGN ~ PHOTOGRAPHY ~ WEBSITE & E-COMMERCE
~ CONTENT MARKETING ~ LEAD GENERATION ~ WEBSITE TRAFFIC & MARKETING AUTOMATION
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INTEGRATED COMMUNICATIONS PR, SOCIAL MEDIA & DIGITAL We can, and indeed do, provide our core services individually. But in our experience an integrated approach is the best way to ensure campaigns, key messages and promotions are disseminated across multiple traditional and contemporary media channels. Sometimes brands have a separate PR agency from social and digital media which, if not coordinated properly, can fragment or dilute the potency of your message. Our specialisms span: ~ Campaign strategy and development ~ Implementation across print and online media, social media and digital platforms including blogs, content marketing and websites ~ Evaluations via press and media monitoring, social listening tools, online and on-platform analytics ~ Reporting with statistics to measure effectiveness As a contemporary communications agency, we start with strong campaign themes and then execute these across multiple media channels to maximise awareness, impact and OTS*. This combined strength both visually and narratively promotes engagement and sharing, and drives influence. Essentially, we look to direct visitors to your website or where a transaction can occur, as this increases the potential return on investment. * Opportunities To See
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CORE MEDIA SPECIALISMS LET US SERVE… Our core services generally suit clients looking for retained support.
~ PUBLIC RELATIONS, PRESS & MEDIA RELATIONS We utilise the most contemporary media resources for targeted press and media relations campaigns that achieve coverage, and leverage support from relationships built over many years.
~ SOCIAL MEDIA MANAGEMENT & SOCIAL MARKETING Content is king…but social media is a commercialised space that requires knowledge, skill and specialist insight to build and engage relevant communities, manage issues and community relationships, and promote advocacy. Campaigns, content strategies and creative content drive engagement, and social marketing must be a part of the plan to deliver a return on investment. As social media has become the place where customers express their brand and service experiences, ‘social media moderation’ has become a key service requirement. This involves monitoring messages, comments and complaints and putting processes in place to protect your reputation and brand image on key social media platforms.
~ ONLINE & DIGITAL PR In the Internet age, online PR gives you a strong digital voice and it needs a considered approach, market knowledge and resources that help you outreach to the right media platforms and influencers. Often this means understanding individual media outlets and tailoring content to their audience, which is kind of what we’re good at!
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CORE MEDIA SPECIALISMS ~ BLOGGER & VLOGGER OUTREACH The blogger and vloggershpere has become unbelievably commercialised with the main influencers fast becoming a preserve of wealthy brands. This is among the biggest challenges for brands that recognise their value but need to tap into their influence without using up their annual campaign budget in a 2-minute video, or a sponsored social media post. The good news is there are other ways to achieve this influence…you’ve just got to know who and how. That’s where we come in.
~ ONLINE & DIGITAL MARKETING INCL. ADWORDS SEO? Yes, but your online ranking is not necessarily going to sky rocket due to a dark art-form that few people really understand. Plus, as Google are setting the rules by commercialising their search engine, you need a strategic focus on building your presence on Google and other search engines. Google AdWords is complex but they selected us to become a Certified AdWords Partner. Why? Because our AdWord PPC campaigns achieve up to 10-times Google’s own CTR benchmark. We boost your Google presence and, if budget allows, we can introduce other online targeting options including advertising campaigns, search re-targeting and online outreach techniques that drive leads to your website.
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ADDITIONAL EXPERTISE Our core specialisms represent activity we consider as day-to-day essential functions. Of course, your requirements and campaign directions may yield other solutions that fall within our range of expertise. Unless they are a common feature of your campaigns, these are usually integrated into your plan as and when the need arises. Additional expertise includes but is not limited to: ~ Press events for launches, blogger meet-ups or press stunts ~ Photo calls and video ~ Event PR including stand organisation, models, ambassadorships and media management pre, during and post event ~ Copywriting for websites, brochures and sales and marketing collateral ~ Advertising including; campaign direction, graphic design, media scheduling, rate negotiation and buying across print, online, digital and outdoor ~ Digital advertising for RON, targeted site campaigns, Search Retargeting and Google AdWords ~ Celebrity partnerships, ambassadorships and collaborations with personalities and synergic brands ~ Graphic design and print management for all printed and digital media formats Discuss your requirements and we will find a solution. With 20 years in the PR, media and marketing industries, we are well connected and have a trusted network of partners spanning everything from small promotional items to large scale exhibition stand design and construction.
PHOTO CREDIT: BROOKWORTH HOMES
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PRICING We do not publish fees for a very good reason. Every brand, approach and service configuration is different, so it’s almost impossible to menu price accurately. That said, we know a lot of companies pay too much for too little, so we’re competitive and guarantee to set fees that work for you. Before we can quote, we need to build a picture of what you need, what your expectations are and what your investment capability is likely to be…then we can do the numbers. There are some fees which are set, but these are mainly for: ~ VIViD EXPERT consultancy and mentoring services ~ Google AdWords and PPC advertising services ~ Inbound PR and content marketing services via the HubSpot platform Call 01372 476 362 or email info@vividpr.co.uk to discuss without any pressure or obligation.
PHOTO CREDIT: ALFA ITALIA
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VIViD SAY HELLO TO US…
WE LIVE AT: Claygate House, Littleworth Road Claygate, Esher, Surrey KT10 9PN UK Call: + (0) 1372 476 362/3 Email: info@vividpr.co.uk
PHOTO CREDIT: ALFA ITALIA
© 2018 Vivid Public Relations Ltd. Important notice: All rights reserved. The information, service design and content contained in this presentation is copyright of and remains the intellectual property of Vivid Public Relations Ltd. It is private and confidential information designed for the attention and sole use of the recipient. It is not to be passed on in whole or in part to any third party or organisation without prior written consent, with the exception of individuals within the recipient’s own organisation that may have a direct interest and decision making role in the commissioning of Vivid’s services. Contact us on 01372 476 365 or email info@vividpr.co.uk for more information.