VIV MEA 2016 - Review

VIV MEA 2016 SHOW REVIEW

WWW.VIV.NET

VIV MEA 2016 | FEBRUARY 15-17, 2016 | ADNEC, ABU DHABI, U.A.E.

VIV MEA MAKES A GREAT START THANK YOU FOR VISITING

VIV MEA has exceeded expectations in its first edition as the new regional trade fair from VIV worldwide to serve the poultry, dairy and aquaculture industries from the Middle East and Africa to Turkey, Iran and the countries of South-Central Asia. Held in the United Arab Emirates from 15 – 17 February 2016, the inaugural VIV MEA recorded an audited total of 6,243 visits by people from 109 countries to meet exhibitors from more than 279 companies at the Abu Dhabi National Exhibition Centre.

High quality and outstanding attendance VIV worldwide manager Ruwan Berculo of organizer VNU Exhibitions says: “When we announced the launch of VIV MEA we said we expected the first show to have approximately 200 exhibitors from all parts of the world, presenting their products and services to about 4,000 of the region’s top decision-makers and buyers. We have been proved right about the global origins of the exhibiting companies and about the high quality of the visitors, but the size of the attendance has been much more than we could ask for an event making its debut. This also shows in the high preliminary satisfactory rates: visitors score VIV MEA 2016 with an 7.8 and exhibitors rate the show with an 8.

“It has been a major vote of confidence from the people of the animal protein industries in the region, who have quite clearly welcomed VIV MEA with great pride as a regional show that has also instantly become a major international hub. Despite the political instability and turbulence in some areas of the Middle East and the current economic uncertainties in the region caused by low oil prices, the leading food producers have demonstrated by their attendance in Abu Dhabi that they remain determined to look ahead and inform themselves about the latest innovative and advanced techniques from around the world.

“In addition, the undoubted success of VIV MEA is a testament to the family feeling between the industry, our organization and the buyers and sellers of the business internationally that we have all joined hands together in creating such an important new event.”

Excellent international spread Approximately 80% of visitors came from outside the UAE, Berculo reports. They represented an excellent spread of countries covering the Middle East, considerable parts of Africa and locations in and around India. Numbers from individual countries in the northern areas of the African continent were especially strong for places such Egypt, Sudan and Nigeria. Of course, many other visitors arrived at the UAE venue for the show from the neighbouring Gulf states and Saudi Arabia.

WWW.VIV.NET

“Almost all of the countries in the Middle East and North Africa already hold their own local show on agriculture or animal production, yet VIV MEA 2016 has managed to attract business leaders from throughout the region because of its special mix of global suppliers, innovation and information,” Ruwan Berculo comments. “The success of our show was helped further by having an accompanying conference programme of a considerably higher quality than would be found normally at more local events.”

“It gained, too, from being co-located at the ADNEC exhibition centre with the Global Forum for Innovations in Agriculture. Visitors from both sides took the opportunity to look at the co-located events, as a way of adding even more value to their time spent in Abu Dhabi. These visits are in addition to the 6,243 original VIV MEA visits.

“Another extremely positive aspect for the first VIV MEA has been that its timing has coincided with the recent opening of more flexible international trading relationships with Iran. We were visited by several hundred Iranian poultry and feed producers who confirmed that the new business environment means they will want to invest and grow.”

Future plans VIV MEA delivered fully on its promise to be a niche animal proteins event for all industry leaders with a strong emphasis on poultry meat and eggs, but also offering an extended coverage into dairy milk production and aquatic farming. Visitors and exhibitors have already suggested how future editions of the event might be enlarged, such as by having an increased focus on the added-value downstream areas of further processing, marketing, branding and product safety.

“VIV MEA returns in early February of 2018,” Berculo confirms. “As a consequence, we now have an excellent show to alternate with VIV Asia in Bangkok as a regional hub platform taking place every two years.”

VIV MEA 2016 | FEBRUARY 15-17, 2016 | ADNEC, ABU DHABI, U.A.E.

FACTS & FIGURES Exhibition visits Monday Tuesday Wednesday Total 2333 2466 1444 6243

Top 20 countries

Job function general management/ceo

51,85%

technical manager/engineer/technician 13,55% marketing/sales manager/representative 29,93%

United Arab Emirates Egypt Iran, Islamic Republic of Pakistan Saudi Arabia India Jordan Iraq Sudan the Netherlands France Turkey Oman Lebanon Thailand Kuwait Spain United States of America Algeria Qatar

26,18% 9,12% 8,74% 6,20% 6,01% 4,64% 3,67% 2,90% 2,60% 2,52% 1,72% 1,69% 1,53% 1,26% 1,18% 1,15% 1,05% 1,05% 0,99% 0,89%

To which specie is your company mainly related?

poultry broilers 28,97%

farm owner

6,95%

farm employee

1,69%

veterinarian

13,08%

nutrtionist

2,24%

researcher

1,26%

consultant

3,89%

Company sector Feed mill

11,10%

Feed ingredients/additives manufacturer/distributor

18,44%

Animal health manufacturer/ distributor/services

26,83%

Animal Industry equipment manufacturer 8,34% /distributor Farm

20,46%

Processing company

8,91%

In which range of products are you interested?

Industrial compound feed processing equipment

11,68%

poultry layers

23,36%

Feed ingredients/additives

25,71%

dairy cows

14,26%

Animal health products

28,82%

cattle/calves

11,10%

Breeding and hatching equipment

10,32%

fish/shrimps

4,75%

Farm equipment & housing

13,25%

all species

17,55%

Processing and handling equipment

7,21%

WWW.VIV.NET

THE DUTCH APPROACH AT VIV MEA 2016 Why are Dutch companies always at the forefront in the export of agricultural commodities? What makes them so successful? What is their approach? Dutch Poultry Centre (DPC), a network organisation of almost a hundred poultry industry suppliers, based in the Netherlands, can tell.

During a conference held at VIV MEA 2016 a couple of Dutch company representatives explained to the many attendees what is important to do well in producing high quality and healthy poultry products in an efficient manner. They don’t keep their do’s and don’ts for themselves, but share them to mutual advantage.

Dr. Piet Simons, Ambassador of DPC, explained the aims of DPC and introduced the speakers. Ron de Zwarte of Jansen Poultry Equipment highlighted the importance of high quality broilers and focused on hatching egg quality, egg collection and broiler housing. He made clear that a perfect hatching egg is needed to get quality day-old chicks and that the first seven days in the life of these chicks is of utmost importance for their later performance. He stressed that you have to make sure that clean water, high quality feed and sufficient light is available during the first week of their life.

Marc Spackler of Intracare highlighted the importance of optimum water hygiene for bird performance. Clean water will reduce the incidence of bacterial and algae growth in drinking water and prevent consequential gut problems in birds. It therefore is a helpful tool in reducing antibiotic use in poultry.

Josje Hakker, doctor of veterinary medicine at Kepro, revealed that the egg shell can tell a lot about the health status of the layer. Early recognition of abnormalities, and knowing the meaning of malformations, allows the producer to start early treatment and limit the damage or loss. She strongly pointed at the importance of correct flock management and continued monitoring egg shell quality and performance figures.

Ir. André Meeusen, animal nutritionist-consultant at Framelco, started his presentation by saying that antibiotic use is one of the major causes of

What visitors say about VIV MEA 2016

WWW.VIV.NET

intestinal problems in young animals. To prevent this we have to start building a healthy intestinal micro-flora and managing it during the rest of their life. We have to follow nature and provide compound feed that can be broken down to single nutrients that can easily be taken up and stimulate a healthy balance of the gastro intestinal micro-flora.

Finally Ernst Kah of Marel Stork told the audience that maximizing meat output remains the task of any poultry processor and challenges equipment manufacturers to further improve their systems. There is much attention for animal welfare, reducing water use and environmental issues. In addition to increasing capacity the focus is on automatic evisceration of birds of varying weights and improving intelligent cutting without changing the setting of machines.

Following these presentations Dr. Piet Simons concluded that due to the many regulations and international competitiveness the Dutch poultry industry fights for its existence through developing new strategies and technologies. It is their entrepreneurship that keeps them going and leads the way to success in business and that is an element of the Dutch approach.

Eng. Mohamed Toema, general manager of Egyptian poultry equipment company Technical Data, is a familiar face from visiting previous VIV shows and other internal industry events. But he has been so impressed by VIV MEA that he wants to return next time as an exhibitor. “I am very interested in any exhibition to find what is new that can help me in the development of our equipment,” he says. “As brands we have both TD for items such as feeders and Cairo Steel for the poultry housing. We already have a customer in the Emirates and he invited me to visit this show in Abu Dhabi. For the next VIV MEA I have decided that we must have a stand because it is going to be the important show for the region.”

DAIRY CONFERENCES VIEW THE FUTURE Held under the title of ‘Dairy --- Upsizing, is it the way forward?’, the conference at VIV MEA organized by International Dairy Topics welcomed speakers including Ed Vianello from Dr. Eckel GmbH in Germany and Jay Johnson from Richie Feed & Seed in Canada.

According to Mr. Vianello, a trial conducted during a hot German summer has shown that including natural polyphenols in the cow’s diet at times of challenge can help to reduce oxidative stress and inflammatory reactions. For example, it may be appropriate when a herd is being enlarged, bearing in mind the stress on cows from a change in stocking density.

Feed was adjusted in this way from three weeks before calving until Week 10 or lactation. The group average milk yield on the polyphenol regime was 3.6 kilograms more than for control animals, a difference that was found to be statistically significant.

The study featured a measurement of target genes in the duodenum as a market of anti-oxidant activity. These markets indicated both an improvement in stress factors and better liver health from the use of the polyphenol supplement.

Jay Johnson introduced some work done to demonstrate the potential value of monitoring cows visually by a camera within the barn with the aid of facial recognition software. An immediate cost saving was achievable, he suggested, since individual ear-tags or other wearable identification items were no longer necessary and this could be worth up to 300 dollars per cow.

Plus, the evidence on each cow’s feeding behaviour allowed a much more accurate prediction of the daily drymatter intake of the animals under observation and therefore offered scope for manipulating diets to gain more from the available feed ingredients.

One pointer from using the system has been that cows seem to avoid the area of the barn where poorer feed comes from the feeding system.

It has added to evidence of the risk of variability with long feeding runs and TMR-type mixer-feeders.

What visitors say about VIV MEA 2016

WWW.VIV.NET

The camera set-up at a test installation has also measured the curvature of the animal’s back, considered an indicator of possible lameness or metritis. In this way the herd operator could gain an early warning of health concerns including ketosis.

Netherlands-based organization Global Dairy Farmers arranged its own seminar at the show, discussing ‘Vertical integration in the dairy supply chain’. GDF founder and president Bram Prins, himself a Dutch dairy farmer, set the scene by outlining how the club already has 75 farmermembers in countries from Africa and Asia to Europe, North America and Oceania.

It had come to VIV MEA, he remarked, because it shared the same vision of professionalising milk production worldwide, including in the emerging markets of China, India, Thailand and Vietnam. GDF could also be a bridge for knowledge in the Middle East where milk consumption was continuing to increase.

New for the organization is that has joined universities in conducting a wide-ranging survey of farmer opinions that is expressed as a Confidence Index. For example, they are asked what they expect for the milk price and for feed prices in the coming period. The anonymous results are shared with members first before being circulated to a wider audience.

Dr. Nawal Abdalla Abdelgalil, poultry consultant from Sudan “Being a visitor and delegation member of the Ministry of Agriculture of Sudan, I was very happy with what I got to see. The combination of exhibition and seminars provided an excellent opportunity to learn more about developments in the modern poultry industry. For us this location is excellent. Travelling to Abu Dhabi is easy and comfortable.“

WHAT EXHIBITORS SAY ABOUT VIV MEA 2016 Tim de Jong, regional sales manager at CPM Europe In my opinion, VIV MEA is already the best show in the Middle East. The visitors have come to our stand with very concrete questions, demonstrating that they are serious operational people from the industries in the region that we serve with our highperformance processing equipment for grains, feeds and biomass.

Simon Carlton (at front), regional sales manager at Anitox, with Dr. Ashraf El-Shafei, executive manager of IFT Animal Health, Cairo, and members of his team This first VIV MEA has been even better than I expected, I am delighted with it. The turnout of visitors is fantastic, with really big-hitters of owners and decision-makers, and the central location is good. We are here to support our distributors in meeting new and existing customers from feed mills and integrated poultry industries in the region as we look to increase our presence even further, such as in Egypt where IFT is one of our distributors. It has invited 75 Egyptian feedmill owners and consultants to visit the show. In addition to working in partnership with Anitox on feed mill technology and service, IFT takes the lead in informing its customers on all biosecurity measures against the respiratory disease complex in poultry, especially over the winter months.

Christian Andersen, regional sales manager at Andritz We are at VIV MEA as part of multiple visits to the region to decide where to establish a local sales service office for our customers here. It is definitely a focus area for Andritz as we are aware of the opportunities for further growth in supplying feed manufacturing equipment to the region’s producers in dairy and poultry and also in aquaculture. We find that there is already quite some knowledge in all three applications at an industrial scale and we expect more investment in feed mills in places such as Saudi Arabia and Iran to add to our existing wide customer base in the Middle East and northern Africa.

Ayman Younes, president at Biofeed Technology, Canada “As a frequent exhibitor and visitor at VIV shows to promote our exclusive range of probiotics and yeast-based products for animal health and well-being, we have been delighted by our participation at VIV MEA.”

WWW.VIV.NET

WORLD POULTRY AND ALL ABOUT FEED EVENT

By Emmy Koeleman MSc. - Editor All About Feed and Dairy Global Reed Business Information Intestinal health of chickens is a hot topic, as shown by the great number of attendees for the World Poultry and All About Feed event at VIV MEA. Almost 95 people attended this seminar, which was kicked off by Professor Mohamed Farran from the University of Beirut. In his presentation he addressed the challenges that farmers have in hot regions, such as the MEA region.

“Heat stress means that feed intake of the chickens goes down, and energy requirements and water intake go up. We also see effects on gut health, leg problems and shell quality”, Mr Farran explained. He mentioned that ventilation and insulation of the barns are important factors that can help in keeping the temperature down as much as possible. Also nutritional manipulations can be applied, such as prevention of excessive protein, supplying chromium and vitamin C and improve the water quality among others.

The second speaker, Mr Sjaak de Wit from the Animal Health Service in the Netherlands delved into viruses and their impact on intestinal health. He emphasized that intestinal health is a complex issue and that chickens are often infected by more than one virus type. “These viruses are reducing the villi length in the gut, hence impacting the absorption rate of nutrients and feed intake”, De Wit explained. He gave some recommendations to improve the intestinal health and prevention of viruses: 1) make sure the viruses are detected early, 2) improve the knowledge of the role of maternally derived antibodies (e.g. vaccination of breeders) and 3) feed ingredients can benefit the gut and hence reduce the change of getting virus damage in the gut.

The last speaker of the event was Tom Verleyen from Kemin. He had a great overview of the factors that influence intestinal health. “The definition of a healthy gut is complex, but we can state that a healthy gut has predominantly Lactobacillus in it and in a sick gut we see a dominance of Clostridium bacteria”, Verleyen mentioned. He further addressed that gut health problems often start with an oversupply of nutrients and undigested feed in the lumen. Verleyen: “This can cause a range of effects. For all these steps, certain feed additives can be very

WWW.VIV.NET

beneficial. Think of enzymes (in the first step, to improve digestion) and probiotics and butyrate at a later stage. Also important is to prevent mycotoxins, as these toxins can damage the gut considerably. It is therefore good to apply a mycotoxin binder when needed. He concluded by saying that intestinal health is becoming more important as more countries move away from the use of antibiotics. “But all stakeholders and the industry have to support each other in this, to make it happen and to really reduce antibiotic use”.

NEWS FROM THE RUSSIAN PAVILLION Dmitry Lozovoy, director of Arriah animal health institute, Russia: “The Middle East and North Africa region is short of high-quality vaccines against foot-and-mouth disease in ruminants and highly pathogenic avian influenza in chickens. We are at VIV MEA to explain that we can if necessary prepare any vaccine needed, in a short delivery time. With FMD, for example, only 3-4 months may be needed to identify the strain and produce the vaccine against it. For HPAI we hold a wide selection of strains from which relevant vaccines can be prepared. This region is full of our existing or potential customers, also for the range of poultry vaccines bearing the Arriah name.

Our institute is an OIE regional reference laboratory for FMD and an OIE collaborating centre for the diagnosis and control of animal diseases in Eastern Europe and Central Asia. Our staff includes 132 people with a PhD or doctorate and we investigate and forecast the occurrence of major diseases for the federal veterinary authority. Arriah is the only institute in the Russian Federation to combine the science of monitoring diseases with the training of veterinary students and the production of vaccines.”

MYCOFIX TO GUARD AGAINST EFFECTS MYCOTOXINS Weather plays an important role in the cost and quality of feed ingredients, not least in this region. One example this year is that South Africa must import more maize because drought has limited its own crop production and this inevitably increases its feed costs. But wherever you are, you can never be sure that your feed grains are free of mycotoxins.

Our annual world survey gives clear evidence that mycotoxin occurrence is growing, due to factors such as the climate and the stress placed on soils by high crop yields. Even before you see clinical effects you will be losing performance in your birds or cattle. As we have explained to visitors at VIV MEA, this is why we recommend routinely including our Mycofix at a rate of 0.5 kg per ton in the feed as an insurance policy to guard against effects including the suppression of immunity, but always also analysing the grains and being prepared to use a bigger dose if an obvious problem is found. The integrators in this region understand that it is false economy to reduce the spending on feed additives when feeds are expensive, even if this can seem like a natural reaction for mills selling feed to farms.

Dennis Giraudoux (at left), regional director for Northern Europe, Africa and the Middle East at Biomin, with Martin Bednar, the company’s managing director for the full EMEA region

HEATERS FOR HAPPY CHICKENS - ELSTER ERMAF Each of our heaters means 10,000 happy chickens! In 2015 we supplied air heaters for over one billion bird places and our products are now sold by all the major poultry equipment companies. But we have exhibited at VIV MEA because we want to do even more by finding agents to fill the last few gaps in our Middle East coverage such as in the UAE. Our stand showed the latest Ermaf Thermorizer TR 75 which features a new heat exchanger concept and an intelligent control system as well as a highquality stainless steel finish. It offers an even distribution of temperature in the shed and energy savings from increased efficiency, while also being robust and economically viable. So it is an ideal choice in this region for starting day-old chicks when night-time temperatures can drop to 15 degrees Celsius and the chick needs 32°C. Christian Laake, Ermaf air heater sales manager at Elster GmbH

What visitors say about VIV MEA 2016

WWW.VIV.NET

François Djonou, General Manager of SOCAVB Coming from Cameroun, François Djonou is happy to have been at VIV MEA. He manages a number of businesses including a 85,000 breeder flock and hatchery.

He is familiar with various European shows but does not regret to have taken the opportunity to come to this event. The size of the exhibition and the number of exhibitors allowed him to get a good impression of the current developments in the sector and to learn more about some new and existing technologies. Exploring possibilities to improve hatching egg quality and hatchability have been successful.

Contact with some companies was very fruitful to him and may result in further contacts. He was very pleased with the location and services and may come back next time.

VIV MEA 2016 | FEBRUARY 15-17, 2016 | ADNEC, ABU DHABI, U.A.E

WHAT EXHIBITORS SAY ABOUT VIV MEA 2016 Mahmoud Fawzy, business manager Middle East at Danisco Animal Nutrition pictured with regional sales assistant and analyst Mette Østergaard The first VIV MEA has been so good, we would give it a score of nine out of 10! Our main purpose has been to inform customers from the region about Axtra XAP, the feed enzyme combination that we now offer for poultry diets. This is especially interesting in the region where corn/soy diets are used; feed ingredient costs can be high. Its application appeals to both integrators and feed manufacturers. The protease in the formula improves the digestibility of amino acids in proteins while the xylanase helps to release nutrients in dietary fibre and the amylase improves the energy supply from starch in the diet. So there is a more efficient use of ingredients by the bird.

Taylan Özgür Kaya, International Sales & Marketing Specialist at Kutlusan “We always participate in VIV shows through which we build up an export business for layer cages to 65 countries. VIV MEA is a good addition to meet our clients in the Middle East and African region. It should be organised every year.”

Brian van Hooff, Managing Director at VDL Agrotech “The excellent organisation and location is an invitation to come back next time. We do meet customers from all over the Middle-eastern and African region who can travel easily to Abu Dhabi.” (left Brian van Hooff and right Antoine Elkhoury VDL Agrotech distributor in the Middle East)

Bernard Klaassen, export manager for Africa at De Heus-Koudijs: “We have always been present in the region and frequently participated at AgraME in Dubai but were challenged to be present at VIV MEA with no regrets. Here we meet the right people from all over the region.”

(Henriette de Bruin, BackOffice manager at De Heus-Koudijs, and Bernard Klaassen)

Olivier Roelfs, Regional manager at Meyn Poultry Processing Solutions “You never know what to expect when participating in a new show.

Results after two days show are promising. We did not get to see that many visitors, but those we met were of high quality and we even got a couple new prospects. The location is excellent.”

Gerrit van der Linde, senior poultry specialist at Heering “Participating in VIV MEA was a good choice. Our day-old chick transport systems gain popularity. In this region there are already several of our systems operating and we are aiming to extend our business in this region. We are glad to have signed a contract at the show to deliver a system to a new client, who was triggered by the experiences of one our existing clients. This client expressed that despite the harsh desert climate conditions their chicks arrived in excellent condition at the farm. The GPS connected fleet management system not only monitors the birds in transit but also the fleet’s productivity through real time location tracking and remote diagnostics. These client comments support our mission and showed us that we were right to be present at a show for the first time in this region.”

WWW.VIV.NET

VIV MEA 2016 | FEBRUARY 15-17, 2016 | ADNEC, ABU DHABI, U.A.E

POULTRY’S SUSTAINABLE CHALLENGES Sustainability provided the opening theme for a poultry conference at the show organized by the World’s Poultry Science Association (WPSA).

Guest speaker was Rashid Doole, government affairs manager for Elanco Animal Health covering the Gulf states, Pakistan, Russia/CIS and North Africa. He referred to the projection that another three billion people will have joined the ranks of the middle classes by 2020. Often in practice this means a fundamental change to a protein-based diet as personal circumstances improve.

It will represent a global need for 60% more animal-sourced proteins, he reminded his audience, and that in turn carries an essential demand to expand production sustainably because of the limited resources available.

In fact, one world agency already warns that the resources used each year for feeding the population require the equivalent of 18 months to be regenerated.

vaccination of birds and other health measures. In terms of poultry meat, three times more meat per person per week is being delivered today than 40 years ago.

Producing just one egg extra from every laying hen in the world would do enough on its own to meet the extra demand for protein. Much is already being achieved in the direction of better productivity through

But greater efficiency remains the goal, to utilize resources sustainably and produce enough food for a world that is expected to contain between 7-9 billion people by 2050.

Rashid Doole of Elanco (at left), with WPSA chairman Dr. Roel Mulder.

IONISING SYSTEM FOR BETTER BIOSECURITY Henk Ruiken, director of Gasolec: “In addition to our range of gas-fired infra-red heaters and energyefficient lighting for poultry houses we have displayed at VIV MEA an adaptation of an ionising system that is already used in hospitals and clinics for better biosecurity. It takes the form of a bulb that releases beneficial negative ions in a safe and reliable way. The dust and microbes in the air become bound to the ions so that the birds breathe fresh air without contamination or health challenges. There are obvious applications for the system on poultry sites also here in the Middle East.”

IYA INVESTMENT AT VIV MEA Sheikh Ibrahim al-Thonayan (at right), chairman of Saudi agribusiness group IYA Investment, joined the group’s directors on its stand at VIV MEA for the announcement of a 2016 hatchery extension featuring HatchTech systems at its chick producing farm Al Bayad Farms. With the new facilities it has capacity to produce 80 million day-old chicks per year. Also in the IYA network is Aimco, with two feed mills capable of producing a total of 144,000 tons of animal feeds annually, and poultry production equipment distributor AMC. IYA revealed at the show that it is looking to establish its own company in the UAE, possibly in 2017, for the local production of chicks to supply to customers who currently import chicks from the group’s Saudi Arabia base.

WWW.VIV.NET

SECRETARY-GENERAL WORLD’S POULTRY CONGRESS VISITS VIV MEA Ma Chuang, secretary-general of the organizing committee for the 25th World’s Poultry Congress, attended the WPSA poultry science conference at VIV MEA to bring delegates an update on plans for the congress that takes place in Beijing, China, 5-9 September 2016. The event is being co-hosted by the China branch of the World’s Poultry Science Association and the Chinese Society of Animal Science and Veterinary Medicine. It forms part of an international livestock industry week in Beijing that also features VIV China 2016, to be held 6-8 September 2016 at Beijing’s New China International Exhibition Center.

Jaime Faced, Managing Director Middle East at MSD Animal Health: “The combination of technical seminars and exhibition worked well for us. We did have 150-200 visitors at our technical seminars. They all came from all over the region. It shows that there is a need for technical training and support, and it illustrates that these visitors appreciate our solutions. It is our aim to be more active in the Middle-Eastern and African region and VIV MEA created an excellent platform to start. Here we got the possibility to present ourselves to the top managers and it will be followed by introductions for people working at a lower level in the business. During the show we continuously had the booth full with people waiting to meet with our technical people to have interesting talks about veterinary issues. So all over we are very happy to have been at VIV MEA. The location, accommodation and organisation is of high level, which makes it easy for us to decide about our presence at a future VIV MEA.” VALENTIJN CRUM, BUSINESS DEVELOPMENT MANAGER AT PRINZEN “The high expectations we, including the other Vencomatic group members, had have been met completely. The show is really international and we got visitors from all over the place. The organisation and marketing surpassed that of the competition. We are more than happy and like to be back next time.”

BRIAN COSGRIFF, DIRECTOR OF REGIONAL MARKETING ASIA AT AVIAGEN “Abu Dhabi is an excellent choice of VIV to organise this event. International visitors can get here easily and accommodations are affordable. Travelling and stay is comfortable and safe as are the exhibition facilities. We are satisfied.”

HANS TIELEMAN, SALES MANAGER AT FOODMATE “Foodmate is in the market since 9 years and established its name in key markets outside the Middle East. This is our first presence in the region. Through hiring a sales manager specifically for this region we want to show our existing clients that we care about them and that we like to expand our business by building a solid sales and service structure in this region. We already met high quality people who left a positive message and good hopes for the future.”

What visitors say about VIV MEA 2016

WWW.VIV.NET

JETPRINTER VISITORS ABjetPrinter from Teheran was part of a strong Iranian presence at VIV MEA 2016.

Among visitors to its stand were Bello M. Liman (at right), chairman and CEO of Nigerian company United Marina Farms, with Onalla S. Akpa, director-general of the Poultry Association of Nigeria. They were shown a new high-resolution (300 dpi) thermal inkjet printer capable of spray-printing brand images, identity and date information on the shells of up to 55,000 eggs per hour.

WORLDWIDE

CALENDAR 2016 - 2018

VIV ASIA 2017

MARCH 15-17, BANGKOK, THAILAND

VIV MEA 2018

FEBRUARY, U. A. E.

VIV EUROPE 2018

JUNE 20-22, UTRECHT, THE NETHERLANDS

VIV CHINA 2016

SEPTEMBER 6-8, BEIJING, CHINA

*May 23: invitation only

WWW.VIV.NET

WWW.VIV.NET

VIV RUSSIA 2017

MAY 23-25, MOSCOW, RUSSIA*

VIV TURKEY 2017 JULY 6-8, ISTANBUL, TURKEY