Waterford Today 1-8 May 2020

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Rescue plan for our tourist trade THE council is preparing a new marketing plan to salvage Waterford’s tourist industry when the Covid-19 crisis has passed. Since international travel will be restricted for some time, the campaign will focus on the domestic market, both national and regional. The plan is being prepared by the Tourism Team and Visit Waterford. “It will be finalised in the next few weeks and will be activated once restrictions are lifted,” council Chief Executive, Michael Walsh, told councillors in a briefing document. The council has also applied for a tourism investment programme to develop a worldclass visitor experience in the Viking Triangle, on the sorting office site. It is currently being worked on for submission to Fáilte Ireland. The moves come as a report warns that a decline in tourism could have a very serious impact across Waterford city and county where 11% of all

Waterford’s GIY and the Innocent drinks company are making 5,000 Big Grow seed kits available to encourage children to Grow It Yourself. For information see innocentbiggrow.com

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jobs are directly dependent on tourism and the hospitality sector. An ambitious and coordinated tourism plan from public and private stakeholders should be considered to prevent the industry from faltering, according to the report by consulting and professional services firm, EY Ireland. It calls for more emphasis on domestic tourism. “While we must continue the longstanding Irish tradition of welcoming overseas visitors with our famous hospitality, many of us are turning our thoughts to how we can enjoy our national heritage and natural beauty more,” said Yannick Cabrol, Economic Strategy Manager at EY Ireland. “Growing domestic and sustainable tourism will be essential elements of the recovery.” There is anger among local publicans, meanwhile, that the Turn to Page 4

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