Brand manual voltalia

BRAND MANUAL DESIGN GUIDELINES FOR VOLTALIA

ADDRESS

CONTACT

ONLINE

Apartado 36

P : +351 232 811 381

E : marketing@voltalia.com

3684-001 Oliveira Frades

F : +351 232 811 389

www.voltalia.com

Portugal

VOLTALIA

DESIGN & BRAND MANUAL

DESIGN AND BRAND MANUAL

2

VOLTALIA

DESIGN & BRAND MANUAL

PAGE OF CONTENTS Brand guidelines is about consistency and commitment to quality, value, and style for voltalia.

SEC 1

ABOUT THE COMPANY

PAGE 04

SEC 2

CORPORATE LOGO

PAGE 06

SEC 3

CORPORATE TYPOGRAPHY

PAGE 12

SEC 4

THE COLOR SYSTEM

PAGE 16

SEC 5

CORPORATE ELEMENTS

PAGE 22

SEC 6

CORPORATE STATIONARY

PAGE 24

SEC 7

CORPORATE ICONS

PAGE 28

SEC 8

CORPORATE TEMPLATES

PAGE 32

SEC 9

IMAGES AND BLENDING

PAGE 48

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VOLTALIA

01

DESIGN & BRAND MANUAL

ABOUT Voltalia 1.1. Company

4

VOLTALIA

1.1

DESIGN & BRAND MANUAL

COMPANY

Voltalia is an integrated and independent player in the renewable energy market, currently working with four different energy sources: wind, solar, hydro and biomass. The Group develops, builds and operates medium-size renewable energy power projects for its own account and for third-party clients.

Voltalia has been listed on the Euronext regulated market in Paris since July 2014 (FR0011995588 – VLTSA) and has entered the Enternext Tech 40 index in April 2017.

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VOLTALIA

02

DESIGN & BRAND MANUAL

CORPORATE LOGO 2.1. Logo Introduction 2.2. Logo Variant 2.3. Logo Minimum Size 2.4. Logo Clearspace 2.5. Incorret Usage

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VOLTALIA

DESIGN & BRAND MANUAL

2.1

LOGO INTRODUCTION

Corporate Logo

The voltalia masterbrand or corporate logo comprises two elements, logo symbol and logo type.

1

2

LOGO INTRODUCTION Logo Download Link.

Logo Standard Voltalia group is a company specialized in renewable, as energy producer and service provider.

https://drive.google.com/drive/folders/0ByEDD9DeujXCLWtCcEFvMzVvZk0?usp=sharing

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VOLTALIA

DESIGN & BRAND MANUAL

2.2

LOGO VARIANT

Corporate Logo

Our logo can be use for some variations.

We have design three variations include our general logo to fit any necessary.

LOGO VARIANT Logo Standard The Logo can be use with slogan, depending on the size to be used.

Logo Light Version

8

Logo Dark Version

Logo Black & White

VOLTALIA

DESIGN & BRAND MANUAL

2.3

LOGO MINIMUM SIZE

Corporate Logo

We have a standard minimum size for our logo usage. This is important for keep the essentials for our logo.

MINIMUM SIZE 25MM

General Logo Minimum Size The minimum application size of the logo is a way to guarantee perfect readability. Complying with such criteria is critical to maintaining the integrity of the logo. The minimum size set is 25mm wide.

15MM

Symbol (icon) Minimum Size The minimum size for the application of the symbol is a way to guarantee perfect readability. Obeying such criteria is fundamental to maintaining the integrity of the symbol. The minimum size is 15mm height / width.

General Logo with slogan

35MM

Minimum Size The minimum size for logo application with slogan is a way to guarantee perfect readability. Complying with such criteria is fundamental to maintaining the integrity of the logopito. The minimum size established is 35mm wide.

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VOLTALIA

DESIGN & BRAND MANUAL

2.4

LOGO CLEARSPACE

Corporate Logo

It is important to keep corporate marks clear of any other graphic elements. We have make a clear space to ensure its visibility.

CLEARSPACE Margin Clearspace In the diagram to the side, it demonstrates the limits of the safe margin of the Symbol. In this case, one half of the circumference is used.

General Logo Clearspace In the diagram to the side, it demonstrates the limits of the margin of confidence of the Logo.

In this case, the “v� is used as the measure in its original position.

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VOLTALIA

DESIGN & BRAND MANUAL

2.5

INCORRECT USAGE

Corporate Logo

It is important to keep and respect our brand image good all the time, so don’t use our logo in the wrong way.

INCORRECT USE What not to do This chapter exemplifies changes that should never happen in the corporate image of Mprime. To change is to compromise the success and continuity that should guide the communication of voltalia.

Don’t change the proposition

Don’t change the font of logo

Don’t change the color of logo

Don’t cut the logotype

Don’t make the logo distorsion

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VOLTALIA

03

DESIGN & BRAND MANUAL

CORPORATE TYPOGRAPHY 3.1. Primary Font 3.2. Secondary Font 3.3. Type Hierarchy

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VOLTALIA

3.1 Corporate Typography

DESIGN & BRAND MANUAL

PRIMARY FONT Typography / font has an important role in communicating an overall tone and quality.

Here’s the primary font of our brand.

Myriad Pro Bold

ABCDEFGHIJKLN O P Q R S T V W X Y Z abcdefgijklmno p q r s t u v w x y z

Regular

ABCDEFGHIJKLN O P Q R S T V W X Y Z abcdefgijk lmno p q r s t u v w x y z

Figures

1 2 3 4 5 6 7 8 9 0

Special Characters

! @ # $ % ^ & * ( ) - +

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VOLTALIA

DESIGN & BRAND MANUAL

3.2

SECONDARY FONT

Corporate Typography

Typography / font has an important role in communicating an overall tone and quality.

Here’s the secondary font of our brand, to be used only in case the primary font is not available.

Arial Font Bold

Regular

Figures

Special Characters

14

ABCDEFGHIJKLN OPQRSTVWXYZ abcdefgijklmno p q r s t u v w x y z ABCDEFGHIJKLN OPQRSTVWXYZ abcdefgijklmno p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) - +

VOLTALIA

DESIGN & BRAND MANUAL

3.3

TYPE HIERARCHY

Corporate Typography

We have made a standard size for headings, sub-headings, and body type in order to guide the reader.

TYPE HIERARCHY Leading Headlines

Big Headline Myriad Pro Bold Size - 46pt

Sub Headline Myriad Pro Bold Size - 30pt

Headline Myriad Pro Bold Size - 24pt

Content & Body Lines

Title Text Myriad Reg Size - 18pt

Caption Text

Solar Solar Solar Solar

Solar

Myriad Reg Size - 12pt

Body Text

Solar

Myriad Reg Size - 9pt

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VOLTALIA

04

DESIGN & BRAND MANUAL

THE COLOR SYSTEM 4.1. Primary Colors 4.2. Secondary Colors 4.3. Colors Philosophy

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VOLTALIA

DESIGN & BRAND MANUAL

4.1

PRIMARY COLORS

The Color System

To ensure identity and consistency in Voltalia’s communication, the colors defined in this corporate image project must be used. Next is the color setting for color printing (CMYK), digital and multimedia (RGB) and webuse (hexadecimal).

PRIMARY COLORS Explanation : The color blue symbolizes honesty, loyalty, responsibility and conservatism. It suggests a sense of tranquility and so it instigates the consumer to trust the brand. Regarding the tones, the light blue can be associated with cleanliness and peace and stimulates the productivity and conveys an idea of success.

The dark blue, on the other hand, is a more corporate tone that reveals power and confidence. Ideal also for safe, ambitious and determined business.

Blue CMYK RGB Web

Dark Blue : 99|84|24|9 : 30|68|123 : #1e437b

Color Tints

CMYK RGB Web

Color Tints

100%

100%

80%

80%

60%

60%

40%

40%

20%

20%

Color Gradient Blue Gradient

: 96|82|47|52 : 16|37|63 : #10253f

Color Gradient Dark Blue Gradient

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VOLTALIA

DESIGN & BRAND MANUAL

4.2

SECONDARY COLORS

The Color System

Our colors define our brand and create a connection with the customer.

Here’s the secondary colors of our brand.

ORANGE Explanation : The orange color symbolizes optimism. It is a cheerful, positive, active and vibrant color that transmits energy. It also conveys heat, excitement, enthusiasm, change, expansion and dynamism.

Orange CMYK RGB Web

100%

: 3|40|99|0 : 242|163|32 : #f2a320

80%

60%

40%

20%

40%

20%

40%

20%

40%

20%

Ideal for products and services related to photovoltaic energy.

YELLOW

Yellow

Explanation :

CMYK RGB Web

The yellow color is stimulant for the mind. It relates to logic, but is also playful and helps in decision-making.

Ideal for products and services related to photovoltaic energy.

100%

: 4|20|95|0 : 245|199|40 : #f5c727

80%

60%

Green CMYK RGB Web

GREEN

100%

: 44|0|91|0 : 155|203|76 : #9bcb4c

80%

60%

Explanation : The color green symbolizes balance, security, wealth and growth. It is associated with nature, environment, compassion and affection.

Ideal for products and services related to biomasse energy.

Green CMYK RGB Web

100%

18

: 70|0|48|0 : 56|187|160 : #38bba0

80%

60%

VOLTALIA

DESIGN & BRAND MANUAL

Light Blue CMYK RGB Web

: 63|0|27|0 : 77|194|196 : #4dc2c4

BLUE Explanation : The turquoise blue color symbolizes versatility and creativity.

It represents clarity of thought and communication.

Ideal for products and services related to wind power.

100%

80%

60%

40%

20%

40%

20%

40%

20%

40%

20%

Medium Blue CMYK RGB Web

100%

: 79|24|30|0 : 31|152|170 : #1f98aa

80%

60%

Blue CMYK RGB Web

BLUE Explanation : The color blue is associated mainly with the sensation of peace, as well as the white, but in a more subtle way. It reminds you of cleanliness, water, serenity and productivity.

Ideal for products and services related to hydro energy.

100%

: 85|45|39|10 : 40|112|130 : 287082

80%

60%

Dark Blue CMYK RGB Web

100%

: 99|84|24|9 : 30|67|123 : 1e437b

80%

60%

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VOLTALIA

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DESIGN & BRAND MANUAL

VOLTALIA

4.3 Corporate Logo

DESIGN & BRAND MANUAL

COLORS PHILOSOPHY

Colors create relationship & connection beetween company brand and customer.

“Alexander Tan”

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VOLTALIA

05

22

DESIGN & BRAND MANUAL

CORPORATE ELEMENTS

VOLTALIA

5.1 Corporate Elements

DESIGN & BRAND MANUAL

ELEMENTS OF CORPORATE COMMUNICATION Color points and bars are created to bring more conceptual in content of our brand. Different icons can be used in different character.

COLOR POINTS

COLOR BAR

Explanation : These elements shall be adopted on commercial materials, such as brochures, leaflets, catalogues, presentations, videos, etc.

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06

DESIGN & BRAND MANUAL

CORPORATE STATIONARY 6.1 Company Letterhead 6.2 Envelope 6.3. Business Card

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DESIGN & BRAND MANUAL

6.1

COMPANY LETTERHEAD

Corporate Stationary

We have designed a system grid for letterheads.

Here’s the letterhead grid system.

COMPANY LETTERHEAD

Dimensions A4 Size 297 x 210mm

Print CMYK

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Voltalia SA | 28 rue de Mogador, 75009 Paris, France | T. +33 (0)1 44 63 14 40 TVA Intracommunautaire FR82485182448 S.A. au Capital de € 278.976.086,10 | RCS Nanterre n° 485 182 448 - SIRET n° 485 182 448 00079 www.voltalia.com | info.voltalia@voltalia.com

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VOLTALIA

DESIGN & BRAND MANUAL

6.2

ENVELOPE

Corporate Stationary

The application of the Voltalia in envelopes for official correspondences.

Voltalia (FR) 28 rue de Mogador, 75009 Paris, France

Voltalia (FR) 28 rue de Mogador, 75009 Paris, France

Voltalia (FR) 28 rue de Mogador, 75009 Paris, France

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VOLTALIA

6.3 Corporate Stationary

DESIGN & BRAND MANUAL

BUSINESS CARD We have a system grid for business cards.

Here’s the business card grid system.

BUSINESS CARD

Dimensions 85 x 55mm

Name Job / Department

Print

e-mail@voltalia.com M. +00 000 00 00 00

CMYK

BILINGUE BUSINESS CARD For people needing a local profile in their daily jobs.

Nom Emploi / Département

Name Job / Department

e-mail@voltalia.com M. +00 000 00 00 00

e-mail@voltalia.com M. +00 000 00 00 00

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VOLTALIA

07

DESIGN & BRAND MANUAL

CORPORATE ICONS 7.1. Energy Icons 7.2. Business Area Icons

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VOLTALIA

DESIGN & BRAND MANUAL

7.1

ENERGY ICONS

Corporate Icons

These icons were created to better illustrate and to enrich the contents and the brand.

Different icons to represent different energies/technologies.

ICONS

SOLAR

WIND

HYDRO

BIOMASS

SOLAR

WIND

HYDRO

BIOMASS

SOLAR

WIND

HYDRO

BIOMASS 29

VOLTALIA

DESIGN & BRAND MANUAL

7.2

BUSINESS AREA ICONS

Corporate Icons

These icons were developed to represent each business area

EXAMPLE

DEVELOPMENT EQUIPMENT TRADING AND DISTRIBUTION (ETD)

OPERATION & MAINTENANCE ( (O&M)

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ENGINEERING PROCUREMENT AND CONSTRUCTION (EPC)

VOLTALIA

DESIGN & BRAND MANUAL

BUSINESS AREA ICONS Corporate Icons

EXAMPLE

DEVELOPMENT

732 MW

EPC

1247 MW

ASSET MANAGEMENT

O&M

1175 MW (

ETD

+200 MW

IPP

501 MW

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08

CORPORATE TEMPLATES

8.1

CORPORATE LEAFLET

Corporate Templates

All materials were developed to give a better commercial support to the business lines of the company.

EXAMPLE CORPORATE LEAFLET

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8.2

CORPORATE BROCHURE

Corporate Templates

All materials were developed to give a better commercial support to the business lines of the company.

EXAMPLE corporate brochures

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VOLTALIA

8.3

EPC BROCHURE

Corporate Templates

All materials were developed to give a better commercial support to the business lines of the company.

EXAMPLE EPC BROCHURE

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DESIGN & BRAND MANUAL

VOLTALIA

DESIGN & BRAND MANUAL

8.4

UTILITY-SCALE BROCHURE

Corporate Templates

All materials were developed to give a better commercial support to the business lines of the company.

EXAMPLE UTILITY-SCALE BROCHURE

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VOLTALIA

8.9

O&M BROCHURE

Corporate Templates

All materials were developed to give a better commercial support to the business lines of the company.

EXAMPLE O&M BROCHURE

38

DESIGN & BRAND MANUAL

VOLTALIA

DESIGN & BRAND MANUAL

8.10

ROOFTOP BROCHURE

Corporate Templates

All materials were developed to give a better commercial support to the business lines of the company.

EXAMPLE ROOFTOP BROCHURE

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VOLTALIA

8.11 Corporate Templates

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DESIGN & BRAND MANUAL

PRESS RELEASE TEMPLATE

VOLTALIA

DESIGN & BRAND MANUAL

8.12

HSE TEMPLATE

Corporate Templates

INTERNAL COMMUNICATION

COMMUNICATION INTERNE COMUNICAÇÃO INTERNA

HSE SUBJECT: Communication – Announcement SUJET: Communication – Communiqué ASSUNTO: Comunicação – Comunicado

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Announcement Date: 1-09-2017

REFERENCE IC XXX 01|17 COMPANY Voltalia TO: All employees TOUS: Les employés PARA: Todos os colaboradores FROM: Marketing & Communication DE: Marketing et Communication DE: Marketing & Comunicação

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Best Regards | Melhores Cumprimentos XXX XXXX Director of Quality, Safety and Environment

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VOLTALIA

DESIGN & BRAND MANUAL

HUMAN RESOURCES TEMPLATE

8.13 Corporate Templates

INTERNAL COMMUNICATION

COMMUNICATION INTERNE COMUNICAÇÃO INTERNA

HUMAN RESOURCES SUBJECT: Communication – New Employees SUJET: Communication – Nouveaux Employés ASSUNTO: Comunicação – Novos Colaboradores

Effective from July 17th, 2017, Giuseppe De Benedictis is appointed O&M Sales Manager for Italy at Voltalia, within O&M Business Line.

Giuseppe De Benedictis reports hierarchically to Marco Alves, Head of O&M and reports functionally to Valerio Senatore, Country Manager for Italy at Voltalia.

We request to everyone the maximum cooperation with a view to their better integration in new role.

No dia 17 de Julho de 2017 iniciou funções na Voltalia, o colaborador Giuseppe De Benedictis, como Responsável Comercial de O&M em Itália, no Segmento de O&M. Giuseppe De Benedictis reporta hierarquicamante a Marco Alves, Responsável de O&M, e funcionalmente a Valerio Senatore, Country Manager de Itália na Voltalia.

Solicitamos a todos a máxima colaboração com vista à sua melhor integração na nova função.

Best Regards | Melhores Cumprimentos Carla Ferreira Human Resources Department

42

TO: All employees PARA: Todos os colaboradores FROM: Human Resources DE: Recursos Humanos DATE: July, 24th 2017 DATA: 24 de Julho 2017

VOLTALIA

DESIGN & BRAND MANUAL

8.14

OPPORTUNITY TEMPLATE

Corporate Templates

OPPORTUNITY

OPPORTUNITÉ OPORTUNIDADE

HUMAN RESOURCES SUBJECT: Communication – Announcement SUJET: Communication – Communiqué ASSUNTO: Comunicação – Comunicado

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At Voltalia we are passionate about renewable energies! We are an electricity producer from wind, solar, hydro and biomass, and also a service rd provider to 3 party clients such as Development, EPC, O&M and Distribution.

Today we are in 17 countries, split among 4 continents, and offering a global operating capacity to our clients.

We are listed on the regulated Euronext market in Paris since July 2014.

Announcement Date: 1-09-2017

Do you have the energy we need?

REFERENCE 17.2017 COMPANY Voltalia BUSINESS LINE Trading & Distribution DEPARTMENT Trading & Distribution JOB TITLE Procurement Leader LOCATION Oliveira de Frades, Portugal

Best Regards | Melhores Cumprimentos

STARTING DATE April, 2017

XXX XXXX Director of HR

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DESIGN & BRAND MANUAL

8.15

NEWS TEMPLATE

Corporate Templates

NEWS September 6, 2017

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About Voltalia (www.voltalia.com)

1 Canadel

and Castellet II solar plants. See press release dated July 7,2017

1

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VOLTALIA

DESIGN & BRAND MANUAL

8.16

MARKETING TEMPLATE

Corporate Templates

INTERNAL COMMUNICATION

COMMUNICATION INTERNE COMUNICAÇÃO INTERNA

MARKETING & COMMUNICATION

SUBJECT: Communication – Announcement SUJET: Communication – Communiqué ASSUNTO: Comunicação – Comunicado

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Announcement Date: 1-09-2017

REFERENCE IC XXX 01|17 COMPANY Voltalia TO: All employees TOUS: Les employés PARA: Todos os colaboradores FROM: Marketing & Communication DE: Marketing et Communication DE: Marketing & Comunicação

augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Best Regards | Melhores Cumprimentos XXX XXXX Director of Marketing & Communication

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VOLTALIA

8.17 Corporate Templates

46

DESIGN & BRAND MANUAL

PRESENTATION TEMPLATE

VOLTALIA

DESIGN & BRAND MANUAL

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VOLTALIA

DESIGN & BRAND MANUAL

VOLTALIA

FR: 28 rue de Mogador, 75009 Paris, France T. +33 (0)1 44 63 14 40 PT: Apartado 36, 3684-001 Oliveira de Frades, Portugal T. +351 232 811 381 info.voltalia@voltalia.com

www.voltalia.com

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VOLTALIA

8.17

DESIGN & BRAND MANUAL

FOLDER

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VOLTALIA

50

DESIGN & BRAND MANUAL

VOLTALIA

09

DESIGN & BRAND MANUAL

MULTIMEDIA SUPPORT

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DESIGN & BRAND MANUAL

9.1

VIDEOS

Multimedia support

The marketing & communication (M&C) is the department responsible for videos.

All videos shall be requested to M&C (marketing@voltalia.com)

voltalia icon

voltalia color bar

(youtube channel) https://www.youtube.com/channel/UC7d8vW2v9ALbGp-iSWxWY7Q/videos

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9.2 Multimedia support

DESIGN & BRAND MANUAL

RENEWABLE ENERGY PORTFOLIO (youtube channel) https://www.youtube.com/channel/UC7d8vW2v9ALbGp-iSWxWY7Q/videos

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DESIGN & BRAND MANUAL

ADVERTISING 10.1 Trade Shows / Booth Design 10.2 Banner 10.2 Roll Up 10.2 Magazines / News Paper 10.2 Events of Inauguration 10.3 Offices Decoration 10.6 Merchandising

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DESIGN & BRAND MANUAL

10.1

INTERSOLAR 2017

TRADE SHOWS

Booth Design & Event Managment

EXAMPLE INTERSOLAR 2017

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10.1 ADVERTISING

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DESIGN & BRAND MANUAL

INTERSOLAR 2017

VOLTALIA

DESIGN & BRAND MANUAL

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DESIGN & BRAND MANUAL

VOLTALIA

DESIGN & BRAND MANUAL

10.2

BANNER

ADVERTISING

Images bring the value of our brands to customer.

We have a standard images that can be apply.

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10.3

ROLL UP

ADVERTISING

Some roll-up designs are ready to be used ( sent to print) - email the Marketing team.

EXAMPLE ROLL UP

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DESIGN & BRAND MANUAL

VOLTALIA

DESIGN & BRAND MANUAL

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DESIGN & BRAND MANUAL

VOLTALIA

DESIGN & BRAND MANUAL

10.4

INAUGURATION OF PLANTS

ADVERTISING

The M&C team helps you prepare some key communication elements for your events.

EXAMPLE INVITATION

(youtube channel) https://www.youtube.com/watch?v=fNZjjacXmXY&t=191s

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10.5

OFFICES DECORATION

ADVERTISING

All materials were developed to give a better commercial support to the business lines of the company.

EXAMPLE DECORATION

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DESIGN & BRAND MANUAL

VOLTALIA

DESIGN & BRAND MANUAL

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10.7

MERCHANDISING

ADVERTISING

Images are responsible to bring the value of our brands to customer.

EXAMPLE MERCHANDISING

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VOLTALIA

DESIGN & BRAND MANUAL

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VOLTALIA

DESIGN & BRAND MANUAL

10.7

MERCHANDISING

ADVERTISING

Images are responsible to bring the value of our brands to customer.

EXAMPLE MAGAZINE

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BRAND MANUAL DESIGN GUIDELINES FOR VOLTALIA

ADDRESS

CONTACT

ONLINE

Apartado 36

P : +351 232 811 381

E : marketing@voltalia.com

3684-001 Oliveira Frades

F : +351 232 811 389

www.voltalia.com

Portugal