March 2016 Volume 04
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CONTENTS
3 4 7 9
POPCORN GLOBAL NEWS CULTURE THE HYPE
MEET THE TEAM EDITOR IN CHIEF Amelinda Adhitama CONTENT WRITER Randy Mulyanto & Sanamira Aliazahra CREATIVE DESIGN Felicia Cornelia & Karina Florencia MARKETING COMMUNICATION Shanna Budihardjo
a letter from the editor The AEC (ASEAN Economic Community) has started by the end of 2015. However, there still some people who do not recognize that it is happening right now, especially for young people like university students. Seeing the situation, we choose AEC as our topic. You might think that we’ll write about economic things like the news, the purpose, etc. Well, no need to worry because we’ll still bring the news in Vos+ way. The highlight in this March edition will be our first live report of Pop Up Market 2016. You’ll find out that it’s not just a fashion thing, but it affects the industry as well. Not forgetting the voice of Vosters in PopCorn where you’ll find out how the young people think about AEC. Seeing the current condition of Indonesia, we also bring you to other ASEAN countries to see how they face the AEC. Lastly, we hope Vos+ for March will inspire you to be more aware about the new Indonesia. Cheers, Amelinda
AEC Hey, Vosters! Do you know that the ASEAN Economic Community (AEC or we often heard as MEA) will affect us, the young people, soon in the future? Seeing the “hot” competition is emerging right now in our market, are you guys ready for it? Let’s find out some Popcorn about AEC and Indonesia here!
“I think, AEC is an opportunity for Indonesia to develop more, especially to maximize its export. Well, we can say it's an opportunity to gain revenue.”
“From labor perspective, I don’t think Indonesia is ready for AEC. The current education in Indonesia is still in the lower level compare to other ASEAN countries. In addition, we still need to improve the human capital in order to compete in global scale.”
“Hmm, I see AEC as a challenge for Indonesians, who is not ready yet. “I think for a university like me, I will concern for I’m afraid that AEC will give bad side effect more than the good one the competition in working career as the foreignbecause of more competitive free trade in ASEAN. If people are not ers now have the same opportunity here.” ready, it’s just going to be another destruction rather than development.” “I think AEC has the good side effect especially for a rich-natural-resource-country like Indonesia. We can maximize the potential of our natural resource to do more export now.” “I think Indonesia is not ready to face AEC. The AEC itself is supposed to be an opportunity for Indonesia to be developed. However, seeing the current condition of the Indonesian, I don’t think it’s possible. We still do more import than export. In terms of price competition, we can’t defeat the foreigners. What’s good is that Indonesia can do partnership with other companies with international standards, so the local companies can be developed as well.” 3 | POPCORN
NEWS OF THE MONTH FlyDubai Flight FZ-981 originated from Dubai to Rostov-on-Don crashed after the failed second attempt to land on Rostov Airport’s runway, on March 19, 2016. The aircraft was flying on hold for two hours. FlyDubai Boeing 737-800 thus plummeted to the ground just off the runway. That plane broke and exploded into flames. 55 passengers and 7 crews were on that flight. Majority of passengers were Russians. Eight Ukrainians, two Indians and one Uzbek were also there. The black box itself was obtained for further investigation. It is estimated that the investigative team will get the bigger picture in approximately one month from March 20. Ross Aimer, retired United Airways Captain and CEO of Aero Consulting Experts, said that bad weather and pilot error were the likely reasons.
FLYDUBAI PLANE CRASH AT SOUTHERN RUSSIAN CITY OF ROSTOV-ON-DON, KILLING ALL ON BOARD
FIVE PEOPLE CONFIRMED DEAD AFTER CENTRAL ISTANBUL’S SUICIDE BOMB BLAST
Suicide bombing happened at Istiklal Cadessi in Istanbul, Turkish largest city. The bustling pedestrian street routinely frequented by shoppers and tourists was hit on March 19, 2016, on the mornings. So far, five people were killed and 36 others were injured. No group has claimed responsibility, however pro-government media stated that the attack is linked to Islamic State’s actions. Those series of bombings would affect Turkish economy. Turkey has more than 30 million visitors annually, which the country emphasizes tourism as its largest contributing sector. This year alone, three major explosions happened in both Istanbul and Ankara, the capital. On January this year, 12 were killed at Sultanahmed District, near the world-renowned Blue Mosque. Islamic State was behind the attack. A month later, 29 were killed in Ankara after a car bomb exploded during rush hour. In less than a week, another 32 became the victims of different bombing in Ankara. Peter Galbraith, former U.S. diplomat related to Iraq, said the attacks were spillovers from Syrian war.
Words by Randy Mulyanto Source: avherald.com, bbc.com, yahoo.com/news, Aljazeera’s Newshour GLOBAL NEWS | 4
ON EQUIPPING YOURSELF FOR AEC Dear youngsters, we believe that you all are aware of your potentials to face ASEAN Economic Community. Now what do you need to do to create bigger success in Southeast Asia? BY RANDY MULYANTO
5 | GLOBAL NEWS Source: bintang.com, international-careers.com, careerealism.com
Your ability to connect with international people will put you ahead ASEAN Economic Community is all about free labor market. That means people from various ASEAN member states will be able to work anywhere (in Southeast Asia, of course) they desire. Consequently, you will also meet people from different nationalities. To tackle these barriers, you might need to implement some basics on effective “cross-cultural communication”. Those include avoiding stereotypes, being able to distinguish your perspectives, also respect each and every difference your Southeast Asian friends may have. This should have been a no-brainer and you know how to implement those techniques, don’t you?
If you are great with languages, well, you are indeed a precious commodity There will be influx of workers from our country neighbors. You won’t like it if a Vietnamese or Cambodian or Malaysian (didn’t mean to discredit any country, really!) sales specialist takes your spot in your dream job in Indonesian company, only because your language skills do not match the par, right? Like, seriously, AEC is only established to push you to be the best version of you. One of the ways to endure the pressure is by perfecting your English or another language that you’d like to adopt. Learning a new language is never easy, but it shall distinguish which employee is entitled grade A and grade B- quality.
Being professional is still the rule You may work in any company in Southeast Asia, as early as 2016. Aim for the big ones, but you need to follow their codes. Your ability to be flexible with your surroundings will secure your place. Wherever you are employed, professionalism is the thing you shall not forget. Striving for excellence and being engaged actively are the universal ways. Want to work in foreign companies in hopes of better remunerations and facilities? Start these simple ways to get your path smoothly. Take an internship at one of the companies in your city, for instance. Or you might consider applying for organization in university to get the better picture on how structures function.
GLOBAL NEWS | 6
LESSONS FROM ASEAN: INDONESIA TO FACE
MALAYSIA
LAOS Although AEC officially began in 2016, Laos prepared itself from a year before. The country committed not to set any tariffs higher than 5 per cent from the beginning of 2015. Laos also created trade portal to increase transparency on trade-related governance. This program will end up with trade repository being finalized.
Malaysian government set 100 per cent income tax exemption for newly made or established companies. This is seen to be lucrative move as foreign investors will be more than likely to invest in Malaysia. To be eligible for the exemption program, these companies should broaden their business operations in not so developed areas of Malaysia.
CAMBODIA Cambodia is striving much harder to face the AEC. Cambodia tries to position itself to benefit from the integrated community. It is also added that the government is establishing reforms and necessary regulations in terms of tax, trade and investment to align with ASEAN. The country, until now, is still nurturing local talents and businesses to grow in quality to welcome the competitive era.
7| CULTURE
VIETNAM
Vietnam always puts an ey agriculture. The country increase the country’s pro and market share. Internat wholesales operate in V frequencies.
SINGAPOR THAILAND Thailand has proved its readiness by not implementing any tariffs on production. By such means, Thailand has easy access on retrieving materials from Southeast Asian countries without barriers. That policy allows the country to benefit from its position as single production hub.
Southeast Asia’s econom retains the bigger protect property and quality of la considered as platform t dence amongst Singapor Singapore is able to ret companies, such as compu ceutical industries because ties.
These ASEAN countries braced themselves way long before ASEAN Economic Community (AEC) even started. Our beloved country may learn a lot from its neighbors. BY RANDY MULYANTO
M
ye to protect local has timeframe to oduction capacities tional retailers and Vietnam in limited
MYANMAR
PHILIPPINES
Myanmar has stood up to develop small and medium enterprises and also committed to eradicate poverty nationwide. Myanmar’s custom duties will be cut up to 90 per cent. Not just the custom, infrastructure upgrade will be done in 2016, to secure all necessary permits to be issued in just one place.
Filipino top-tier companies are being aware of AEC. One Filipino fast food chain established its international operations as far as 2004. Majority of those corporations have prepared for regional battle. Many are also working on offshore expansion. These companies surely have the chance to compete within Southeast Asia region.
WHAT ABOUT INDONESIA?
RE
BRUNEI DARUSSALAM
mic powerhouse tion of intellectual abor force. This is that creates confireans. Therefore, tain its large-scale uting and pharmae of those capaci-
This country with abundant oil resource is going to establish National Competition Law. In the meantime, this policy will end up prohibitive business operations that would not bring any benefit for both businesses and users.
Indonesia is obviously still in need to create bigger strength to face the integrated community. Luckily, Indonesia is actualizing its potentials to win the competition. Our government currently undergoes reforms on economy to minimize amount of constraints. We are also opening up Batam, Karimun and Bintan for foreign investors. However, we may learn good things that our neighbors accomplished, by learning their ways.
http://www.straitstimes.com/business/economy/the-philippines-getting-ready-for-challenges-expansion, http://borneobulletin.com.bn/brunei-will-benefit-from-aec-2015/, http://www.mmtimes.com/index.php/business/18071-myanmar-faces-high-barriers-to-joining-aec-economists.html, http://www.channelnewsasia.com/news/business/singapore/local-businesses-to-have/1858724.html, http://www.bangkokpost.com/learning/work/454697/asean-economic-community-2015-ready-or-not-here-it-comes, http://www.straitstimes.com/business/economy/new-asean-economic-community-could-give-singapore-gdp-a-95-boost-by-2030-hsbc, http://malaysiandigest.com/news/558589-malaysia-and-asean-gear-up-for-aec.html, http://www.amchamvietnam.com/30447138/vietnam-taking-prudent-steps-toward-asean-economic-community/, https://www.cambodiadaily.com/news/the-aec-has-arrived-but-benefits-for-cambodia-are-far-off-104187/, http://www.eastasiaforum.org/2015/01/03/business-support-is-crucial-for-laos-to-join-the-aec-and-lock-in-growth/
CULTURE| 8
Santa
Fe
Hey Vosters, Pop Up Market 2016 has already done! Pop Up Market is one of the events organized by students from Prasetiya Mulya that aim to endorse the local brand. Why local brand? The objective of Pop Up Market itself is to help the local brand to be known in the society. Pop Up Market aims to be a platform local businesses, especially start up business, to expose themselves in the market. The more you love, the productivity of local products in Indonesia will be growing. It is also expected to boost economic growth in Indonesia. Of course, it will be more profitable to Indonesia since we've entered the era of the ASEAN Economic Community (AEC). With the theme ‘Santa Fe’, Pop Up Market move the bow of the year 2012-2015 themed fashion district to creative district. Not only paying attention to fashion, but also to creativity, which scope is greater than fashion. Creativity has become the spotlight of the young people. They do not just dwell on the profession that once people are proud of. By providing a platform for the creative industry, hopefully Pop Up Market 2016 can make the public increasingly aware of its diverse jobs that exist today. Pop Up Market surprised everyone this time. Not only connoisseurs Pop Up Market alone, but foreigners also be interested in this event. In the press conference, which was held on Thursday, March 10, 2016, one foreigner spoke and invited Pop Up Market committee to cooperate and bring the concept to Hong Kong. Being offered with a tempting collaboration, Pop Up Market have raised their level. This proves that the existence Pop Up Market in 2016 will helped the local brand even further. Will Pop Up Market do it? Stay alarmed guys!
9 | THE HYPE
But seriously, don’t you miss the excitement there? Worry no more! Here we are giving you a little flashback of Pop Up Market - Santa Fe, 2016. From the first day untill the last day Pop Up Market was always full of people. The hype was really into the atmosphere of Santa Fe at every step we took. The lights dim was just perfectly settled to decorate the New Mexico. The food, clothes, goods, performances, and even the mural showcase, altogether synergized into a Santa Fe ambiance. Most of the tenants agreed that Pop Up Market is one of the best local bazaars so far. We got in touch with some of the tenants. Let’s find out what they say about Pop Up Market 2016! Liunic on Things – Goods The decoration is all out. That is the point, which differentiate from any other bazaar. Cinnabomb – Food and Beverages The event was arranged tidily with nice decoration and vibes. Those are the differentiation between pop up and others similar local bazaars in Indonesia. Voyej – Fashion Furthermore Voyej also agreed that pop up market has the same segmentation with their brand, that’s why joining this event was beneficial for them. Lakas - Goods For start-up brand such as Lakas, this was the right place to create brand awareness and introduce their brand to public. Euphoric – Food and Beverages The theme is very dynamic, but that makes the beauty of it.
THE HYPE| 10
“Pop Up Market is a place for the local brand provides a showcase to the audience. This bazaar is the result of the creativity of students. So, when they give us an idea, we encourage them to implement it. Pop Up Market is different than other bazaar. Pop Up Market is giving an engagement between sellers and visitors, not just a trade and exhibition only. When hanging-out and business combined, the engagement becomes more powerful. Sixty percent of the AED market is in Indonesia, are we willing to let our market taken by outsiders? Indonesia has become a consumer champion, why does Indonesia not become a producer champion as well? The level of entrepreneurs in Indonesia should be improved. It becomes the task of, not only students Prasetya Mulya alone, but the society as well.� - Rudy Handoko, Director of Undergraduate Programs, Prasetiya Business School
11| THE HYPE
Fun Facts Pup Up Market 2016 The first time of creative district theme The first time of judging tenant of the year The first time sport tenants joining 58 Fashion tenants 18 Food and Beverage tenants 13 Accessories tenants 4 Beauty tenants 3 Sports tenants 17 Creative tenants
THE HYPE| 12
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