Press Recap December 2016
AD VALUE: $512,946.50 Total Media Impressions: 204,643,934
THURSDAY, DECEMBER 8, 2016 TORONTO STAR
SHOPPING
ZODIAC GIFT GUIDE
Perfect presents for every sign page 6
DECEMBER 9 to 15, 2016
Warm wraps, soft sleepwear sets, one-of-a-kind onesies and more great gifts for the holidays
SHOP THEBAY.COM
6 / THEKIT.CA SHOPPING
A perfect gift for every sign Fashion’s favourite astrologer divines a stellar zodiac gift guide to help you score the ultimate presents BY RANI SHEEN AND JILLIAN VIEIRA
We rarely do anything without consulting Susan Miller. God forbid we should plan a big party, book a job interview or invest in a Max Mara coat only to discover that Mercury is in retrograde. The high priestess of the Astrology Zone app and website, Miller is also a fashion-world fave: She writes columns for style mags
from the U.K. to Japan and collaborates with companies like Neiman Marcus and Fresh, for whom she has designed 12 beautifully packaged zodiac soaps, each adorned with its birthstone and a miniature reading tucked inside. Miller spends most of her time writing free detailed forecasts for her six million readers,
amounting to thousands upon thousands of words per month, but there’s one thing she won’t divulge: “I can’t tell people what my sign is because then I get hate mail,” she explains. “They’ll think I’m partial to one sign.” In the spirit of fairness, we asked Miller how to shop for every star sign on your list.
2
3 1
ARIES
March 21–April 19 “Aries symbolizes the beginning—it’s the sign of spring. With Aries, think about the face and the head. You could give her a gift certificate to the best salon in your city. Or something soothing, because this is a sign that’s constantly moving and is very athletic, so when it’s bath time, she wants to relax.”
1 2
3
4
5
TAURUS
April 20–May 20 “Taurus is the most sensorial sign of the zodiac. It’s like the toddler, exploring everything—shaking it and smelling it. You should definitely get a beautiful perfume for a Taurus. This sign rules the neck, so you could also get her a beautiful necklace or scarf.”
4 5
1. CHARLOTTE SIMONE SCARF, $250, CHARLOTTESIMONE.COM. 2. VICTORIA’S SECRET BRALETTE, $44, VICTORIA’S SECRET. 3. EOS SHIMMER LIP BALM IN PEARL, $8, LOBLAWS. 4. SEPHORA COLLECTION DOUBLE TIME DOUBLE ENDED BRUSH SET, $93, SEPHORA.CA. 5. VIKTOR & ROLF FLOWERBOMB FROZEN ROSE, $132 (50 ML), HUDSON’S BAY
1. A PEACE TREATY CAPE, $874, APEACETREATY. COM. 2. ESCENTS AROMA DIFFUSER, $60, ESCENTS.CA. 3. HAIRSTORY NEW WASH, $53, SHOPHAIRSTORY.COM. 4. FRESH ZODIAC OVAL SOAP IN ARIES, $18, SEPHORA.CA. 5. EUGENIA KIM HAT, $341, EUGENIAKIM.COM ARIES FROM LEFT: CÉLINE DION, JESSICA CHASTAIN, LADY GAGA
TAURUSES FROM LEFT: BARBRA STREISAND, ADELE, TINA FEY
CANCER
June 21–July 22 “Cancer, a water sign, cares so much about others. She also has beautiful skin. There’s a certain luminosity about it; it’s almost as if she has a light bulb inside that’s glowing. She’s very feminine—if there’s a season where clothes aren’t soft and pretty, she’ll skip the season—so you should give her a beautiful blouse with ruffles.”
GEMINI
May 21–June 20 “Geminis are using their hands all the time—and a lot of people don’t take good enough care of their hands. Give her a manicure at a nice salon where she’ll be treated like royalty. Geminis love to travel and take frequent short trips, so you could also give her an overnight bag.”
1. FARMACY HONEY POTION RENEWING ANTIOXIDANT HYDRATION MASK, $75, SEPHORA.CA. 2. CA & LOU NECKLACE, $709, CAANDLOU.COM. 3. REBECCA TAYLOR DRESS, $1,068, REBECCATAYLOR. COM. 4. SLOANE SIGNATURE BLACK TEA, $18, SLOANETEA.COM. 5. ILA GLOWING RADIANCE AROMA ROLLER, $44, PETALANDPOST.COM
5
1. SIMONS MITTENS, $95, SIMONS.CA 2. LE MINI MACARON GEL MANICURE KIT IN CASSIS, $46, HUDSON’S BAY. 3. MELANIE AULD RING, $120, MELANIEAULD.CA. 4. BEAUTYCOUNTER THE JET SET, $75, BEAUTYCOUNTER.COM. 5. RIMOWA SUITCASE, $650, RIMOWA.CA
CANCERS FROM LEFT: SOFIA VERGARA, MINDY KALING, SELENA GOMEZ
GEMINIS FROM LEFT: NAOMI CAMPBELL, LAVERNE COX, ANGELINA JOLIE 5
1 2
4
4
2 1
3
3
LEO
2
1 6
4 5
3
July 23–August 22 “Leo wants something expensive. I would get her a pair of designer sunglasses in a beautiful box—even if she’s going to work, she wants to have a touch of glamour at all times. And she wants to be unique. If you get her jewellery, she wants something that no one else has.” 1. GIVENCHY LE MAKE-UP LE ROUGE GIVENCHY COUTURE EDITION LIPSTICK IN CARMIN ESCARPIN, $44, SEPHORA. CA. 2. GUCCI GUILTY PLATINUM EAU DE TOILETTE, $118 (75 ML), HUDSON’S BAY. 3. CALVIN KLEIN COLLECTION BAG, $10,700, CALVIN KLEIN COLLECTION. 4. NANNETTE DE GASPÉ FACE MASQUE, $145, HOLT RENFREW. 5. CHLOÉ SUNGLASSES, $1,400, HOLLYEYEWEAR.COM. 6. TOM FORD DRESS, $13,316, TOMFORD.COM LEOS FROM LEFT: JENNIFER LOPEZ, MADONNA, HELEN MIRREN
3
4
VIRGO
1
August 23–September 22 “Virgo is very modest and interested in helping others. She loves the idea of organic, natural products. But since she’s also so busy, you could get her a new smartphone, if she’s really a good friend. She has to stay organized, and she loves that—she walks around with lists.” 1. ODACITE SYNERGIE [4] IMMEDIATE SKIN PERFECTING MASQUE, $72, THEDETOXMARKET.CA. 2. TUCK SHOP TRADING CO. COAT, $595, TUCKSHOPCO.COM. 3. SALVAGE AUDIO BLUETOOTH RECLAIMED WOOD SPEAKER, $395, ETSY.COM. 4. A PEACE TREATY SCARF, $368, APEACETREATY.COM. 5. AG HAIR CARE USE LOVE EDUCATE FIREWALL ARGAN SHINE & FLAT IRON SPRAY, $25, CHATTERS.CA 6. ME TO WE BRACELET, $15, METOWE.COM VIRGOS FROM LEFT: BLAKE LIVELY, MELISSA MCCARTHY, FAN BINGBING
5
6
PHOTOGRAPHY: ISTOCK PHOTO (ILLUSTRATIONS); GETTY IMAGES (CELEBRITIES)
2
PRESS STATUS – DECEMBER 2016 CONFIRMED / PUBLISHED
DATE
nylon.com
chatelaine.com (Canada)
WWLP / 22 NEWS
glamour.it
iamstyle-ish.com
allure.com
"New York Live"
witwhimsy.com
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
AD VALUE (CPM = cost per thousand aka the price of 1,000 advertisement LINK impressions on one webpage)
DATE
ARTICLE DESCRIPTION
November 16
Sleep Tight listed as part of editor Jenna Ignieri's routine in "5 Different Skin Types, 5 Real Editor SkinCare Routines"
November 30
Eye Dew featured in "The absolute best beauty products for 2017"
December 02
Buzz Box included in Nolan Wells' gift giving segment (aired in Western Massachusetts)
n/a
n/a
December 06
Honey Potion featured in "Scelto da Glamour: la pozione al miele"
n/a
FarmacyBeauty.com
December 06
Skin Dew featured in "10Step Skincare Routine Broken Down Step by Step"
45,000
Sephora
December 06
Honey Potion featured in "Sephora's Best Selling Beauty Products of 2016"
December 07
Honey Savior featured in a beauty sleep segment with on-air expert Bahar Takhtehchian
December 08
Honey Potion mentioned in "Holiday Style"
1,004,513
463,563
FarmacyBeauty.com
http://www.nylon.com/ articles/nylon-editor-skin$2,500.00 care-routines#page-2
Farmacybeauty.com
http:// www.chatelaine.com/style/ beauty/the-beauty-list/ $5,639.25 image/20/
3,767,699
Sephora
58,295
n/a
22,000
Sephora
http://wwlp.com/ 2016/12/02/give-theperfect-gift-this-holidayn/a season/ http://www.glamour.it/ beauty-break/ 2016-12-05-16-30-sceltoglamour-la-pozione-aln/a miele/ http://www.iamstyleish.com/2016/12/10-stepskincare-routine-brokenn/a down.html http://www.allure.com/ gallery/best-sellingn/a sephora-beauty-products http:// www.nbcnewyork.com/onair/as-seen-on/OvernightBeauty-Buys_New$6,629.00 York-405502816.html
http:// www.witwhimsy.com/ n/a 2016/12/08/holiday-style/
PRESS STATUS – DECEMBER 2016 CONFIRMED / PUBLISHED
DATE
DATE
ARTICLE DESCRIPTION
thekit.ca (Canada)
December 08
Honey Potion featured in zodiac gift guide
thefashionspot.com
December 12
si.com
December 16
Rise 'N Shine featured as a moisturizer pick for dry skin Buzz Box featured in "5 feelgood holiday gifts that give back" (pick-up of Health.com / October 31 story) Hydrating Coconut Gel Mask mentioned in conjunction with "Sephora Favorites Customizable Skin Care and Hair Care Set, $25!" as part of the holiday gift guide roundup Hello Giggles piece on gift guide round-up, with mention of Hydrating Coconut Gel Mask Farmacy mentioned by Artemis Patrick, senior vice president of merchandising at Sephora, in "The New Beauty Innovations to Expect in 2017"
December 19
Lip Bloom featured in "What's In My Bag?" with Candace Cameron Bure
December 19
Hydrating Coconut Gel Mask - New Dawn featured in"6 Spa-Quality Toxin-Free Face Masks"
December 12
hellogiggles.com
December 15
yahoo.com
December 15
allure.com
US Weekly
yogajournal.com
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
AD VALUE (CPM = cost per thousand aka the price of 1,000 advertisement LINK impressions on one webpage)
175,000
Sephora
856,297
Sephora
18,439,140
2,504,008
69,081,091
http://www.si.com/edge/ $147,513.12 (based on $8.00 2016/12/12/holiday-giftsCPM) that-give-back-charitable n/a
http://hellogiggles.com/aholiday-gift-guide-for-yourskincare-obsessed-friendwho-wants-glowing-skinSephora n/a year-round/ http://www.yahoo.com/ news/holiday-gift-guide$186,686.53 (based on $4.15 skincareCPM) obsessed-005602370.html Sephora
3,767,699
Sephora
1,956,591
n/a
2,426,772
n/a http:// www.thefashionspot.com/ beauty/726903-best-facemoisturizers-for-dry-skin/#/ n/a slide/18
FarmacyBeauty.com
http://www.allure.com/ story/next-big-beautyn/a innovations-in-2017
n/a http:// www.yogajournal.com/ slideshow/6-spa-qualityn/a toxin-free-face-masks/
PRESS STATUS – DECEMBER 2016 CONFIRMED / PUBLISHED
DATE
dailymail.co.uk
DATE
ARTICLE DESCRIPTION
December 19
Skin Savior kit featured in "Shop like a beauty editor: We highlight the hair, makeup and skincare gifts we're giving, so you can iind perfect presents for every woman on your list"
"Extra"
December 19
obsessee
December 20
musingsofamuse.com
December 21
reiinery29.com
brit.co
Farmacy featured in segment with Sadie Murray
AD VALUE (CPM = cost per thousand aka the price of 1,000 advertisement RETAILER CREDIT LINK impressions on one webpage) http:// www.dailymail.co.uk/ femail/article-4048510/ Shop-like-beauty-editorhighlight-hair-makeskincare-gifts-givingperfect-presents-woman80,000,000 Sephora n/a list.html
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
1,500,000
n/a
n/a
n/a
38,000
Sephora
https:// wbproductions.app.box.com /s/ lealv4skffy6mmaahhbzzyym n/a i8cw26kx https:// www.instagram.com/p/ BOP_xrUBKYs/?takenby=obsessee https:// www.facebook.com/pg/ Obsessee/photos/? tab=album&album_id=1015 n/a 5406101878492 http:// www.musingsofamuse.com/ 2016/12/farmacy-beautygreen-clean-makeupmeltaway-cleansing-balmn/a review-swatches.html
December 21
New Day featured in IG stories and Facebook post Green Clean featured and Clear Bloom mentioned in "Farmacy Beauty Green Clean Makeup Meltaway Cleansing Balm Review & Swatches" Honey Savior featured and Honey Potion mentioned in "The 56 Best Beauty Products Launched In 2016 — According To The Pros"
5,655,277
FarmacyBeauty.com
http:// $84,829.16 (based on www.reiinery29.com/best$15.00 CPM) beauty-products#slide-28
December 22
Honey Savior featured in "9 Ways to Get the Best Skin in 2017"
7,871,836
Sephora
https://www.brit.co/greatn/a skin-in-2017/
PRESS STATUS – DECEMBER 2016 CONFIRMED / PUBLISHED
DATE
DATE
ARTICLE DESCRIPTION
January 01
Honey Potion featured in "Resolve to raise your skin care game"
Chatelaine (Canada)
USA Today
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE (CPM = cost per thousand aka the price of 1,000 advertisement LINK impressions on one webpage)
RETAILER CREDIT
2,203,610
n/a
$996.83
January
Eye Dew featured in "The Beauty List 2017," by Jill Dunn
539,913
n/a
$40,211.61
NewBeauty
Winter / Spring 2017
Mark Veeder's quotes on balms
500,000
n/a
$37,941.00
TOTAL - CONFIRMED PLACEMENTS
204,643,934
$512,946.50
FARMACY DIGITAL
 MARKETING REPORT December 2016
Traffic Report 18,085 16,036 13,480
12,880 11,472 9,916 8,453 6,388
6,237
9,134
13,373 11,601
Product Sales Report Sales through Farmacybeauty.com excelled during the compeDDve holiday season and garnered over $40,000 in revenue.
$40,324 $36,629
$20,868 $14,452
$3,874
$4,073
$4,004
$5,369 $3,016
$15,176 $12,465
$17,175
Traffic Summary Visits to FarmacyBeauty.com conDnued to outperform previous months as the holiday season reached it’s peak. The site welcomed over 12,000 new visitors and Honey Savior became one of the top five landing pages for visitors.
Traffic: 18,085 Visits: 66.4% New Visitors: Returning Visitors: 33.6% 68,224 Page Views: 3.77 Pages/Session: 2:53 Avg. Duration: 43.90% Bounce Rate:
Top 5 Pages: Home Page Shop Page 1 Cart Skincare Buzz Box
Top 5 Landing Pages: Home Page Honey Potion Sleep Tight Buzz Box Honey Savior
FarmacyBeauty.com TraďŹƒc Organic search and email continued as the primary drivers of sales on Farmacybeauty.com for the month of December. New users arriving via organic search surpassed 6,000, showing the impact of SEO. Conversation rates continue to increase across all channels. Sessions
% New Sessions
New Users
Bounce Rate
Pages / Session
Avg. Session Dura?on
Ecommerce Conversion Rate
Transac?ons
Revenue
Organic Search
9,026
68.32%
6,167
43.04%
3.86
3:03
2.60%
235
$16,799.41
Direct
2,506
70.71%
1,772
49.84%
3.63
2:58
3.15%
79
$5,152.75
Referral
2,505
78,60%
1,969
54.57%
2.48
1:41
1.48%
37
$2,389.08
1,932
21.58%
417
35.40%
6.19
4:41
13.41%
259
$14,130.73
Social
1,857
80.08%
1,487
30.86%
3.02
2:00
1.18%
22
$1,373.39
Display
250
75,20%
188
72.40%
1.86
0:52
0.00%
0
$0.00
(Other)
9
100%
9
0%
0.00
0:00
100%
9
$360.00
18,085
66.40%
12,009
43.90%
3.77
2:53
3.54%
660
$36,554.81
Channel Grouping
Total
TraďŹƒc Conversion and Revenue by Device Channel Grouping
Mobile (Including Tablet)
Avg. Session Dura?on
Ecommerce Conversion Rate
Transac?ons
Organic Search
4.56
3:42
3.80%
147
41.55%
5.49
4:00
10.31%
126
613
22.19%
7.70
6:10
20.07%
123
$5,326.60
5,159
50.03%
3.34
2:33
1.71%
88
Desktop
$2,923.90
910
44.40%
3.91
3:20
4.29%
39
Direct
Mobile
$2,228.85
1,596
52.94%
3.47
2:46
2.51%
40
Referral
Desktop
$1,526.90
1,294
54.64%
2.69
1:50
1.78%
23
Social
Mobile
$1,023.52
1,637
28.22%
3.00
1:53
.86%
14
Referral
Mobile
$862.18
1,211
54.50%
2.26
1:33
1.16%
14
(Other)
Desktop
$360.00
9
0.00%
0.00
0:00
100%
9
Social
Desktop
$349.87
220
50.45%
3.14
2:53
3.64%
8
Display
Desktop
$0.00
182
67.58%
1.97
0:44
0.00%
0
Display
Mobile
$0.00
68
85.29%
1.56
1:12
0.00%
0
$40,205.36
18,085
43.90%
3.77
2:53
3:54%
641
Revenue
Sessions
Desktop
$11.472.81
3,867
33.72%
Mobile
$7,343.25
1,319
Desktop
$6,787.48
Organic Search
Mobile
Direct
TOTAL
Bounce Rate Pages / Session
Mobile conversion rates are substanDally below desktop conversion rates as Mobile is typically used for info gathering, rather than purchase.
Referral TraďŹƒc is Converting Source
Sessions
% New Session s
New Users
Bounce Rate
Pages / Session
Avg. Session Dura?on
Ecommerce Conversion Rate
Transac?ons
Revenue
l.instagram.com
860
79.53%
684
32.56%
3.57
2:34
1.16%
10
$465.87
barefootblonde.com
846
82.39%
697
53.43%
2.45
1:36
1.30%
11
$909.93
thechrisellefactor.com
317
88.01%
279
55.84%
2.51
1:33
0.63%
2
$150.00
reddit.com
251
93.23%
234
3.59%
1.96
0:59
0%
0
$0.00
twiXer.com
224
84.38%
189
1.34%
1.99
1:40
0%
0
$0.00
m.facebook.com
222
76.58%
170
42.34%
3.90
1:51
3.15%
7
$647.40
reďŹ nery29.com
121
70.25%
85
63.64%
2.18
1:25
0%
0
$0.00
glamour.it
115
88.70%
102
87.83%
1.43
0:31
0%
0
$0.00
musingsofamuse.com
105
87.62%
82
97.87%
1.02
0:24
0%
0
$0.00
instagram.com
69
95.65%
66
62.32%
1.99
0:41
0%
0
$0.00
facebook.com
68
42.65%
29
55.88%
2.94
2:22
4.41%
3
$111.92
dealspotr.com
64
0%
0
53.12%
4.81
3:34
14.06%
9
$413.29
modernfarmer.com
57
91.23%
52
56.14%
3.12
2:46
1.75%
1
$45.00
msn.com
57
85.96%
49
43.86%
2.63
1:44
3.51%
2
$114.00
duckduckgo.com
38
44.74%
17
34.21%
8.68
11:05
2.63%
1
$110.16
youtube.com
37
89.19%
33
67.57%
3.86
0:48
0%
0
$0.00
l.facebook.com
36
75%
27
69.44%
2.33
0:37
2.78%
1
$36.00
entrepreneur.com
33
93.94%
31
57.58%
1.94
1:44
0%
0
$0.00
4,361
79.22%
3,455
44.46%
2.71
1:50
1.35%
59
$3,762.47
Total
Individual Page Traffic Page
Pageviews
Bounce Rate
Home
12,421
18.17%
Shop
5,235
45.05%
Cart
4,043
56.93%
Skincare
3,329
51.49%
Buzz Box
2,563
70.11%
Shop Page 2
2,514
68.00%
Honey PoDon
2,514
70.82%
Skin Savior Gi] Set
2,221
64.36%
Sleep Tight
2,078
75.89%
About Farmacy
1,729
53.14%
Honey Savior
1,663
65.85%
Shop Page 3
1,585
80.00%
Checkout
1,566
55.06%
Honey
1,421
41.86%
Perennial Picks
1,239
70.48%
Gi] Sets
1,221
51.35%
Face Masks
1,109
67.50%
My Account
1,084
19.32%
Green Clean
987
71.58%
Eye Dew
957
69.27%
68,224
43.90%
TOTAL
Pageviews during the month of December increased sharply, with over 12,00 visits to the homepage and a bounce of less than 20%.
Sales by Product PRODUCT
SOLD
BUZZ BOX HONEY GIFT SET
94
EYE DEW
91
SKIN SAVIOR GIFT SET
85
HONEY SAVIOR
75
SLEEP TIGHT
69
PERENNIAL PICKS
64
RENEWING ANTI-AGING KIT
52
CLEAR BLOOM
46
RISE “N SHINE
46
GREEN CLEAN
44
INVINCIBLE
42
NEW DAY
41
CLEAR DAY Coconut Get Mask Medley
40
HONEY POTION
32
SWEET LIPS GIFT SET
30
NEW DAWN Coconut Gel Mask Medley
28
SKIN DEW
27
BRIGHTENING Coconut Gel Mask Medley
21
DEEP MOISTURE Coconut Gel Mask Medley
17
HONEY GINGER LIP BLOOM
16
TOTAL
2,192
Farmacy’s Buzz Box Honey Gi] Set conDnued as the top selling product for the second month in a row, followed by Eye Dew and the new Skin Savior Gi] Set. Both items were featured in high profile blogger campaigns during the first two weeks of December. AddiDonally, the new Green Clean Makeup Meltaway Cleansing Balm and the Buzz Box sold out on FarmacyBeauty.com before the end of the month.
TraďŹƒc by Device Sessions
Bounce Rate
Pages / Session
Avg. Session Dura?on
Transac?ons
Revenue
Ecommerce Conversion Rate
mobile
9,553
47.15%
3.26
2:23
221
$12,430.33
2.31%
desktop
7,095
39.25%
4.29
3:25
349
$23,420.96
4.92%
tablet
1,437
45.23%
4.62
3:37
71
$4,354.07
4.94%
Total
18,085
43.90%
3.77
2:53
641
$40,205.36
3.54%
Device Category
December experienced an increase in traďŹƒc across all devices, with desktop conDnuing to provide the highest number of sales. Mobile devices had the most sessions, resulDng in the second highest number of transacDons and revenue; however, these devices have a lower conversion rate and session duraDon.
Demographics Age
Sessions
Bounce Rate
Pages / Session
Avg. Session Dura?on
Transac?ons
Revenue
Ecommerce Conversion Rate
25 - 35
4,561
44.88%
3.78
3:09
134
$9,304.25
2.94%
18 - 24
2,510
45.02%
3.53
2:42
48
$2,847.11
1.91%
35 - 44
2,283
42.31%
4.19
3:07
99
$5,811.01
4.34%
45 - 54
1,270
42.13%
4.47
3:19
85
$5,206.19
6.69%
55 - 64
768
41.02%
4.94
4:18
55
$3,433.33
7.16%
65+
281
44.48%
4.77
3:21
27
$1,749.30
9.61%
11,673
43.84%
3.98
3:09
448
$28,351.19
3.84%
Total
ContribuDon to Total TransacDons
Age
25 - 35 18 - 24 35 - 44 45 - 54 55 - 64 65+
Color
Coupons and Promotions Coupon Usage
Transac?ons
Sales Value
Email Sign Up 15% off
142
$10,540
Friends, Family and FARM-assists 40% off
30
$7,740
Holiday 20% off
303
$20,980
Holiday 20% Plus Free Invincible • 1,473 Opens • 230 Clicks
Holiday 20% Plus 2 Free Sleep Tight & Rise ‘N Shine • 1,318 Opens • 177 Clicks
Holiday 20% Plus 2 Free - Invincible + Honey PoDon • 1,147 Opens • 113 Clicks
Coupons and Promotion Sales Effects Holiday 20% Plus 3 Free Deluxe Samples • 1,190 Opens • 122 Clicks
Five Free Deluxe Samples • 1,379 Opens • 125 Clicks
Farmacy Top Blog Posts Total Views: 194 / Average Time on Page: 2 minutes 11 seconds Farmacy Five: Ruth Kallens, Van Court 109 Page Views 1:43 Time on Page
The Top Ten Uses for Honey Savior 58 Page Views 3:18 Time on Page
The Farmers Meet Farmacy Beauty 27 Page Views 0:52 Time on Page
Influencer Chriselle Lim for Farmacy Gift Sets Chriselle has over 1.7M Followers across Facebook, Instagram, Twitter and her personal blog. Her posts featuring Farmacy’s holiday gift sets garnered: • 14,014 Likes • 24,445 Views • 198 Comments • 19 Shares
FACEBOOK & TWITTER
Influencer Amber Fillerup Clark of Barefoot Blonde for Farmacy Gift Sets Amber has over 1.4M Followers across Facebook, Instagram, Twitter and her personal blog. Her posts featuring Farmacy’s holiday gift sets garnered: • 34,040 Likes • 149,496 Views • 166 Comments • 6 Shares
FACEBOOK, TWITTER & INSTAGRAM
Website Top 5 Video Views
Website Top Video Views Name
Plays
Finishes
Average % Watched
Honey PoDon TesDmonial by Amanda
278
175
95
Honey PoDon TesDmonial by Njeri Harris
228
149
95
Farmacy Brand Video
177
87
82
Sleep Tight TesDmonial Jasmine Rossol
168
124
96
Sleep Tight Video
159
59
87
Farmacy Echinacea GreenEnvy
146
34
72
Sleep Tight TesDmonial by Kaily
121
92
98
HydraDng Coconut Gel Masks Video
104
37
77
Honey PoDon TesDmonial by Whitney A La Mode
101
31
93
Invincible Serum Video
91
33
83
Honey PoDon TesDmonial by Beauty by Jellybean
90
58
96
New Day Video
81
13
76
Eye Dew TesDmonial by Aly
80
60
94
Sleep Tight TesDmonial by Melissa
75
43
94
Rise 'N Shine TesDmonial by Jess
69
61
90
Clear Bloom Video
64
19
94
HydraDng Coconut Gel Mask TesDmonial by Kaily
64
37
79
New Day TesDmonial by Kaily
59
33
94
Skin Dew TesDmonial by JaaackJack
52
48
83
Invincible TesDmonial by Kaily
42
35
96
YouTube Channel
Brand Testimonials
Farmacy Skin Savior Gi] Set
Farmacy Buzz Box Gi] Set
Facebook Page Reach Overall Page Reach From January 2016- December 2016
Month
Organic Reach
Paid Reach
Total Reach
Total Reac?ons, Comments & Shares
New Likes
# of Posts
January
1,176
77,269
88,445
186
2,168
16
February
7,924
22,031
29,955
109
932
24
March
9,976
53,912
63,888
151
1,847
17
April
7,388
107,871
115,259
172
660
10
May
16,346
98,511
114,857
306
1,935
18
June
7,441
196,575
204,016
434
1,569
16
165,168
135,982
301,150
1,265
3,934
17
August
57,234
409,139
466,373
1,855
14,108
37
September
29,423
112,102
141,525
241
1,535
31
October
14,555
75,645
90.200
249
1,353
31
November
23,238
152,295
175,533
320
2,497
32
December
29,890
154,737
184,627
486
3,096
40
July
DECEMBER FACEBOOK POSTS • • •
•
40 Facebook Posts 2,648 Engaged Users 37,339 Organic Reach 129,902 Paid Reach 167,241 Total Reach 61,722 Organic Impressions 143,490 Paid Impressions 205,212 Total Impressions
Facebook Posts Christmas Wreath • 1,378 Reach • 8 Engagements • 6 Post Clicks
Adult Coloring Book • 1,173 Reach • 13 Engagements • 4 Post Clicks
Sephora Poughkeepsie Appearance • 1,150 Reach • 16 Engagements • 6 Post Clicks
Green Clean Launch Gif • 27,557 Reach • 3,829 Views • 165 Engagements • 208 Post Clicks
Barefoot Blonde Blog • 25,527 Reach • 75 Engagements • 69 Post Clicks
Chriselle Lim Blog • 20,973 Reach • 450 Engagements • 564 Post Clicks
DECEMBER INSTAGRAM POSTS • • • • • •
11.2K Followers 47 Instagram Posts 10,108 Engagement 12,467 Likes/Views 153,378 Impressions 128,961 Reach
Instagram Posts Scrub a Dub Shower • 369 Likes • 4,426 Impressions • 3,589 Reach • 379 Engagement
Green Clean Launch Gif • 1,301 Views • 298 Likes • 4,349 Impressions • 3,549 Reach • 325 Engagement
Pantone Green • 352 Likes • 4,297 Impressions • 3,555 Reach • 363 Engagement
Sweet Lips Intro • 288 Likes • 4,243 Impressions • 3,299 Reach • 295 Engagement
Metallic Party Bag • 243298 Likes • 4,039 Impressions • 3,201 Reach • 251 Engagement
Seafoam Green Jewels • 292 Likes • 3,915 Impressions • 3,117 Reach • 301 Engagement
Display Advertising Campaign 388,136 impressions 11,944 page visits $10,600 in revenue