Press Recap August 2016
AD VALUE: $172,630 Total Media Impressions: 175,320,051
Press Status – AUGUST 2016 CONFIRMED/PUBLISHED PLACEMENTS OUTLET
DATE
ARTICLE DESCRIPTION
CIRCULATION (print): UNIQUE VISITORS/ MONTH (digital)
AD VALUE (CPM = cost per thousand asa the price of 1,000 adverLsement impressions on one webpage)
LINK
Totalbeauty.com
August 1
Honey Savior is included in a roundup of beauty products to try this August
1,387,239
N/A
hEp://www.totalbeauty.com/content/slideshows/newbeauty-products-august-2016-160728/page1
ThisThatBeauty.com
August 2
Skin Dew is featured in a piece on products that will give you a glow post-pool.
52,581
N/A
hEp://thisthatbeauty.com/6-products-to- N/A get-you-glamin-a-flash-post-beach/
MusingsofaMuse.com
August 3
Honey PoRon is reviewed.
281,403
N/A
hEp://www.musingsofamuse.com/2016/ 08/farmacy-honey-poRon-warming-face- N/A maskreview.html
BeautyEditor.Ca
August 4
Skin Dew is featured in a roundup on the benefits of a face mist.
204,642
N/A
hEp://beautyeditor.ca/2016/08/03/are- N/A face-mistsnecessary
BeauRfulMakeupSearch.co m
August 4
Coconut masks are featured in a roundup piece.
36,239
N/A
hEp://www.beauRfulmakeupsearch.com/ beauty-blog/10-favorite-coconut-beauty- N/A products-forsummer
Vogue.com
August 8
Coconut masks are featured in a roundup piece.
9,726,199
N/A
hEp://www.vogue.com/13463458/best- beauty-products-topack-for-vacaRon- N/A beach-camping-mountains/
People.com
August 11
Honey PoRon is featured in a roundup piece.
16,251,232
N/A
hEp://site.people.com/style/style-buy-it- now-beauty-trends/honey-infused- N/A products
Refinery29.com
August 15
Honey PoRon is reviewed.
4,712,731
N/A
hEp://www.vogue.com/13463458/best- beauty-products-topack-for-vacaRon- N/A beach-camping-mountains/
Byrdie.com
August 16
Honey PoRon is included in a roundup piece.
1,600,000
N/A
hEp://site.people.com/style/style-buy-it- now-beauty-trends/honey-infused- N/A products
August 19
Honey PoRon and Farmacy are featured in a piece about brands helping the bees.
20,533,560
N/A
hEp://www.refinery29.com/farmacy- N/A honey-poRonmask-review
Today.com
Press Status – AUGUST 2016 CONFIRMED/PUBLISHED PLACEMENTS OUTLET
DATE
ARTICLE DESCRIPTION
AD VALUE (CPM = cost per thousand asa the price of 1,000 adverLsement impressions on one webpage)
CIRCULATION (print): UNIQUE VISITORS/ MONTH (digital)
LINK
TophCam.com
August 20
A review of Honey PoRon is featured.
N/A
N/A
hEp://www.byrdie.com/sephora-new- N/A beautyproducts-2016/slide2
Observer.com
August 23
Honey PoRon is featured in a roundup piece
554,730
N/A
hEp://www.today.com/style/beauty- bees-how-your-makeup-can-help-save- N/A honeybeest101824
Billboard.com
August 27
Lip Bloom is featured in a roundup piece of lemon products.
29,796,852
N/A
hEp://www.tophcam.com/2016/08/farma cy-honey-poRonbee-honeysavior.html hEp://observer.com/2016/08/all-theend- of-summer-beauty-buys-you-need-to- N/A try/
Yahoo.com
August 27
Pickup of the Billboard lemon piece.
86,351,364
N/A
hEp://www.billboard.com/arRcles/news/ magazine-feature/ 7487808/beyonce- N/A lemonade-beauty-products
Sweet (Snapchat)
August 31
Eye Dew featured in a story about eye creams.
1,500,000
N/A
hEps://www.yahoo.com/news/honor- beyonces-11-vmas-nominaRons-check- N/A lemonadeinspired-160305706.html
Billboard
September 3
Lip Bloom is featured in a roundup piece of lemon products.
18,000
$11,750
N/A
Glamour
September
Skin Dew is featured in a piece on tomboy beauty.
2,313,279
$160,880
N/A
175,320,051
$172,630
Total
FARMACY DIGITAL MARKETING REPORT August 2016
TRAFFIC REPORT 16,059
11,135 7,132 4,584 2,007
13,480 12,880 11,472 9,916 8,453 6,388 6,237
9,134
PRODUCT SALES REPORT August resulted in the highest sales for FarmacyBeauty.com since the ecommerce portion of the site has been live.
$5,924
$6,580 $5,369 $3,874 $4,073 $4,004
$1,825 $1,927 $392
$3,016
$14,452
$15,176
$12,465
SALES REPORT PRODUCT
SOLD
HONEY POTION
61
Perennial Picks
56
EYE DEW
39
SLEEP TIGHT
31
SKIN DEW
30
RISE ‘N SHINE
27
CLEAR DAY Coconut Gel Mask Medley
20
NEW DAY
18
CLEAR BLOOM
16
INVINCIBLE
14
NEW DAWN Coconut Gel Mask
13
DEEP MOISTURE Coconut Gel Mask
13
BRIGHTENING Coconut Gel Mask
13
SKIN DEW DELUXE PURSE SIZE
10
LAVENDER MINT LIP BLOOM
8
HONEY GINGER LIP BLOOM
8
APPLE ROSEMARY LIP BLOOM
8
ANTI-WRINKLE Coconut Gel Mask
7
STRAWBERRY BASIL LIP BLOOM
6
FIRMING Coconut Gel Mask
6
VANILLA MINT LIP BLOOM
5
SOOTHING Coconut Gel Mask
4
TOTAL
413
TRAFFIC SUMMARY
Traffic: 13,480 Visits: 73.04% New Visitors: Returning Visitors: 27% 36,907 Page Views: 2.74 Pages/Session: 2:11 Avg. Duration: 53.90% Bounce Rate:
Top 5 Pages: Home Page Shop Honey Potion Shop Page 2 Sleep Tight
Top 5 Landing Pages: Home Page Deep Moisture Coconut Gel Mask Honey Potion Sleep Tight Skin Dew
FarmacyBeauty.com
 TraďŹƒc Default Channel Grouping
% New Sessions
Sessions
New Users
Bounce Rate
Pages / Session
Avg. Session DuraFon
Ecommerce Conversion Rate
TransacFons
Revenue
Organic Search
7,209
71.29%
5,139
43.88%
3.20
2:45
1.72%
124
$8,827.91
Direct
2,196
76.00%
1,669
65.12%
2.06
1:34
0.96%
21
$1,751.68
Social
1,749
81.48%
1,425
66.72%
1.99
1:13
0.57%
10
$501.80
Referral
1,263
81.87%
1,034
71.10%
1.93
1:15
1.03%
13
$821.33
1,059
54.39%
576
57.32%
3.18
2:27
5.00%
53
$3,068.01
(Other)
3
100.00%
3
0.00%
0.00
0:00
100.00%
3
$151.00
Paid Search
1
0.00%
0
100.00%
1.00
0:00
0.00%
0
$0.00
13,480
73.04%
9,846
53.90%
2.74
2:11
1.66%
224
$15,121.73
Total
Organic Search and Email returned the most sales, with Email having a conversion rate of 5%
Coupon Usage Coupon
TransacFons
Sales Value
Email Sign Up 15% off
97
$7,018.56
Honey Poaon 15% Off
21
$1,094.80
INDIVIDUAL PAGE TRAFFIC Page
Pageviews
Bounce Rate
Home
7,541
30.60%
Shop
5,055
46.61%
Honey Poaon
2,365
76.24%
Shop Page 2
1,901
84.29%
Sleep Tight
1,630
75.18%
Perennial Picks
1,598
74.65%
Cart
1,451
64.04%
About Farmacy
1,438
71.63%
Deep Moisture Coconut Gel Mask
1,333
83.43%
Skin Dew
1,167
79.34%
Reviews
881
72.56%
Rise “N Shine
741
76.10%
Blog
646
37.04%
Eye Dew
605
70.53%
Checkout
547
78.95%
Invincible
459
85.29%
Brightening Coconut Gel Mask
457
70.22%
New Day
450
66.67%
Clear Day Coconut Gel Mask Medley
396
70.27%
Clear Bloom
354
86.05%
31,015
53.90%
TOTAL
FARMACY TOP BLOG POSTS Total Views: 579 / Average Time on Page: 3 minutes 16 seconds The #HoneySavior Series: Klaus Bees 168 Page Views 3:35 Time on Page
#HoneySavior Snacks: Golden Honey Buttercream By Rose Levy Beranbaum 157 Page Views 2:27 Time on Page
The #HoneySavior Series: Big Island Bees 150 Page Views 4:22 Time on Page
Beekeeping with Kindness 104 Page Views 1:22 Time on Page
WEBSITE TOP 5 VIDEO VIEWS
6 of the top 10 most viewed videos are reviews. The majority of individuals view video via desktop, with mobile devices being the second most popular way to watch.
WEBSITE VIDEO VIEWS Total Time Watched: 1 day 7hours 13 min 03 Average Time per View: 45 seconds Video
Plays
Average % Watched
Farmacy Brand Video
231
82%
Farmacy Echinacea GreenEnvy Honey
217
75%
Sleep Tight Video
208
88%
Hydraang Coconut Gel Masks
172
80%
Sleep Tight Tesamonial by Kaily
153
97%
Sleep Tight Tesamonial by Jamine Rossol
130
96%
Honey Poaon Tesamonial by Njeri Harris
114
89%
Sleep Tight Tesamonial by Melissa
111
91%
Invincible Serum Video
108
82%
Hydraang Coconut Gel Mask Tesamonial by Kaily
101
71%
Rise ‘N Shine Tesamonial by Jess
80
89%
New Day Video
79
78%
Skin Dew Tesamonial by JassckJack
76
83%
Clear Bloom Video
54
96%
Skin Dew Video
49
73%
Skin Dew Demo in Sephora Chicago
48
93%
Everyday Summer Makeup Tutorial by Serein Wu
44
93%
Skin Dew Tesamonial by Margot Poher
41
93%
New Day Cleansing Grains Tesamonial by Kaily
41
94%
Coconut Gel Mas Tesamonial by Dione
36
98%
New Day Tesamonial by Dione
31
88%
New Day Tesamonial by Lauren Benet
26
96%
Honey Poaon Tesamonial by Sassy Townhouse Living
23
87%
2,254
86%
Total
BRANDBACKER: Honey Poaon
Outlet
ArFcle Title
LINK
Chamuda918 YouTube
Farmacy Beauty Honey Poaon Mask
hhps://www.instagram.com/p/BKBIoisBHbQ/
Rolala Loves.com
Farmacy Honey Poaon Is A Sweet Treat For Your Skin
hhp://www.rolalaloves.com/2016/09/farmacy-honey-poaon-is-sweettreat-for.html
More than turquoise
FARMACY HONEY POTION
hhp://morethanturquoise.com/2016/09/09/farmacy-honey-poaon/
Rae Chic
Farmacy Beauty Honey Poaon Mask Review
hhps://www.youtube.com/watch?v=bXiUv3E3ojU
Heather Habeger YouTube
Framacy Beauty Honey poaon mask!
hhps://www.youtube.com/watch?v=jXFDlRO44iI
Fashionista93x
Magic of Farmacy’s Honey Poaon
hhps://www.youtube.com/watch?v=0bFay_bwu6s
Beaux Beauty
Farmacy Honey Poaon Renewing Anaoxidant Hydraaon Mask
hhps://youtu.be/jHch2RmhioA
Shadow and Gloss
Farmacy honey poaon face mask
hhp://www.shadowandgloss.com/2016/09/farmacy-honey-poaon-facemask-review.html
Passion for Prada
Bee Beher Have My Honey
hhps://passionforprada.wordpress.com/2016/08/31/%f0%9f%90%9dbeher-have-my-%f0%9f%8d%af/
Our Lihle Everything
Farmacy Honey Poaon Renewing Anaoxidant Hydraaon Mask Review
hhps://www.youtube.com/watch?v=bbJK8UH5_FM
BRANDBACKER: Honey Poaon
Outlet
ArFcle Title
LINK hhp://www.loveandmascara.com/love-and-mascara/farmacys-new-honeypoaon hhp://www.sheputshermakeupon.com/2016/08/farmacy-honeypoaon.html
Love and Mascara
Farmacy’s New Honey Poaon!
She Puts Her Makeup On
Farmacy Honey Poaon
Glazed Over Beauty
Farmacy Honey Poaon
hhp://www.glazedoverbeauty.com/2016/08/farmacy-honey-poaon.html
Whitney a la Mode
Farmacy Honey Poaon review
hhp://whitneyalamode.blogspot.com/2016/08/farmacy-honey-poaonreview.html
The Fashion Analyst
Farmacy Beauty: Honey Poaon Review
hhps://www.youtube.com/watch?v=vpHDJMNtZIE
Venus Loves Virgo
FARMACY HONEY POTION RENEWING ANTIOXIDANT HYDRATION MASK
hhp://www.venuslovesvirgo.com/2016/08/farmacy-honey-poaonrenewing.html
Sassy Townhouse Living
How To Get Your Skin As Smooth As Honey
hhp://sassytownhouseliving.com/get-skin-smooth-honey/
Sort and Scrub
FARMACY: HONEY POTION MASK REVIEW
hhp://www.sortandscrub.com/farmacy-honey-poaon-mask-review/
Peony in Loves
FARMACY HONEY POTION Review
hhp://www.peonyinloves.com/2016/08/farmacy-honey-poaon-review.html
BRANDBACKER: Honey Potion
YOUTUBE CHANNEL
YOUTUBE REVIEWS
Vania: 27 Subscribers / 191 Views
Laynie: 120 Subscribers / 32 Views
Whitney R.: 0 Subscribers / 116 Views
SullenxRiot182: 7,720 Subscriber /32 Views
Collecavely Chrisane: 2 Subscribers / 33 Views
TheFashionAnalyst: 90 Subscribers / 263 Views
LaSondraEvehe: 11,574 Subscribers / 157 Views
Krystal’s Couture: 817 Subscribers / 46 Views
Laynie Lashes: 120 Subscribers / 33 Views
YOUTUBE REVIEWS: AUGUST 2016
Outlet
Date Published
LINK
SullenxRiot182
Farmacy Honey Poaon
hhps://youtu.be/5HgAVyRWL4o
Vania
Honey Poaon Anaoxidant Hydraaon Mask By Farmacy | Vania
hhps://youtu.be/OY3AzZKrEqg
LaSondraEvehe
Farmacy’s Honey Poaon: Renewing Anaoxidant Hydraaon Mask
hhps://youtu.be/rNI4OQpZckA
Krystal's Couture
FACE MASK FRIDAY: #2! Ft. BOXYCHARM'S FARMACY' BRIGHTENING SHEET MASK DEMO & REVIEW!
hhps://youtu.be/ze_nMHUkqgA
Whitney R.
Farmacy Honey Poaon Review
hhps://youtu.be/dpVLXJdQdnc
Collecavely Chrisane
Farmacy Perennial Picks Skincare Discover Kit Review
hhps://youtu.be/WN9cHXEacVA
TheFashionAnalyst
Farmacy Beauty: Honey Poaon Review
hhps://youtu.be/vpHDJMNtZIE
Laynie Lashes
Skin Care Test: Farmacy Brightening Mask! Demo + Review
hhps://youtu.be/b2pvU-JE_q0
ByBeckCR
Farmacy Skin Care Line Review – ByBeck
hhps://youtu.be/MLwV3CF8KaE
Mona Yoanna
MASK MONDAY | Farmacy BRIGHTENING Coconut Gel Mask
hhps://youtu.be/kQth629VvAY
Jasmine Grimes
Farmacy Perennials Pick First Impression
hhps://youtu.be/XMTmyB8XpXk
BRAND TESTIMONIALS
Sleep Tight Tesamonial by Jasmine Rossol
Invincible Tesamonial by Dione
Mask Tesamonial by Dione
New Day Tesamonial by Dione
Honey Poaon Tesamonial by Njeri Harris
Honey Poaon Tesamonial by Sassy Townhouse Living
BRAND TESTIMONIALS
Honey Poaon Tesamonial by Whitney A La Mode
Eye Dew Tesamonial by Aly
Perennial Picks Tesamonial by Jasmine Grimes
Honey Poaon Tesamonial by Megan Blackeh
Honey Poaon Tesamonial by Beaux Beauty
Honey Poaon Tesamonial by Amanda
FACEBOOK PAGE REACH Overall Page Reach From August 2015-August 2016
Month
August
Organic Reach
Paid Reach
Total Reach
Total ReacFons, Comments & Shares
New Likes
# of Posts
7,112
1,831
8,943
432
September
23,604
195,462
219,066
732
1,164
27
October
22,540
255,579
278,119
450
1,614
85
November
12,905
176,807
189,712
269
1,883
58
December
8,605
64,332
72,937
99
1,982
44
January
1,176
77,269
88,445
186
2,168
16
February
7,924
22,031
29,955
109
932
24
March
9,976
53,912
63,888
151
1,847
17
April
7,388
107,871
115,259
172
660
10
May
16,346
98,511
114,857
306
1,935
18
June
7,441
196,575
204,016
434
1,569
16
165,168
135,982
301,150
1,265
3,934
17
57,234
409,139
466,373
1,855
14,108
37
July August
19
August total reach was 466K, with 14k reacaons, comments and shares. This is four ames higher than last month and is a result of the #HoneySavior campaign.
FACEBOOK TOP BOOSTED POSTS People Reached: 278,530 | Total Reactions: 13,746 | Total Impressions: 337,820 #HoneySavior Button • 67,883 Reach • 2,409 Reactions/ Comments/Shares • 1,323 Post Clicks
Today.com article with Honey Potion • 43,436 Reach • 2,428 Reactions/Comments/ Shares • 1,058 Post Clicks
City Growers #HoneySavior Profile • 32,022 Reach • 965 Reactions/ Comments/Shares • 214 Post Clicks
FACEBOOK TOP ORGANIC POSTS People Reached: 52,712 | Total Reactions: 362 | Total Impressions: 97,968 Giveaway: #HoneySavior Contest #2 Winner Announcement • 1,483 Reach • 39 Reactions/Comments/ Shares • 65 Post Clicks
Event: Artemis Patrick of Sephora with Bee wings – SDCA2016 • 1,185 Reach • 16 Reactions/Comments/ Shares • 14 Post Clicks
Giveaway: #HoneySavior Contest #1 Winner Announcement • 1,177 Reach • 12 Reactions/ Comments/Shares • 11 Post Clicks
TOP INSTAGRAM POSTS Total Posts: 46 I Total Likes: 7,210 I Total Followers: 7,078 #Regram: Honey Potion magnetic applicator from @MissViggity • 347 Like • 14 Comments • 5467 Impressions • 4795 Reach • 362 Engagement
#Regram: Honey Potion Video: National Honey Bee Day From @Sephora_Paramuspark Honey Potion and Honey Savior Video • 306 Likes • 15 Comments • 282 Views • 3237 Impressions • 11 Comments • 2556 Reach • 6034 Impressions • 323 Engagement • 22 Clicks
Bee A Honey Savior Campaign
Bee A Honey Savior Campaign: Email Campaigns
3,239 Subscribers 37.2% Opens .07% Clicks
3,345 Subscribers 32.8% Opens 3.4% Clicks
3,237 Subscribers 29.5% Opens 6.3% Clicks
Bee A Honey Savior Campaign: Social Page Takeover Facebook Organic Reach: 48945 Paid Reach: 248795 Reacaons: 11152 Shares: 1223 Instagram Likes: 4,290 Comments: 161 Impressions: 96,177 Reach: 33,810 Engagement: 2,981
Bee A Honey Savior Campaign Farmacy recently embarked on a journey into the wild & wonderful world of beekeeping! " " Farmacy Beauty lead a national initiative encouraging consumers to “Bee a #HoneySavior” by supporting local bee populations through purchasing locally produced honey & planting nectar flowers. This multifaceted campaign culminated in National Honey Bee Day – Saturday, August 20, an annual celebration of beekeeping, beekeepers and the US honey industry." " We also announced a partnership with City Growers, a nonprofit that engages city kids in active learning about where food comes from — including the importance of bees, pollination and the production of honey. $1 for every jar of Honey Potion and Honey Savior Salve sold is donated to City Growers for the remainder of 2016." " The “Bee a #HoneySavior” campaign included:" • The #HoneySavior Series of blog posts profiling our favorite beekeepers, apiaries, bee-themed artwork and more." • A Bee A #HoneySavior landing page containing information and assets about the campaign for press and consumers." • A full takeover of Farmacy’s Facebook, Instagram and YouTube channels on National Honey Bee Day." • Targeted outreach to beekeepers, apiaries and honey retailers across the USA to spread awareness of the campaign."
Bee A Honey Savior Campaign: #HoneySavior Contests • 3 giveaways over seven days • Occurred across Facebook and Instagram • Two winners per giveaway for each playorm • Over 100 entries
Bee A Honey Savior Campaign: #HoneySavior Blog Pages