Press Recap January 2017
AD VALUE: $11,031,109.71 Total Media Impressions: 148,390,101
Long Island Bride and Groom 2017 Digital Edition
http://digitalmagazine.longislandbrideandgroom.com/html5_viewer…2Fpublication%2F%3Fi%3D379138%26ver%3Dhtml5%26p%3D338%22%7D%7D
1/25/17, 9:28 PM
Page 1 of 1
Long Island Bride and Groom 2017 Digital Edition
http://digitalmagazine.longislandbrideandgroom.com/html5_viewer…2Fpublication%2F%3Fi%3D379138%26ver%3Dhtml5%26p%3D338%22%7D%7D
1/25/17, 9:26 PM
Page 1 of 2
Long Island Bride and Groom 2017 Digital Edition
http://digitalmagazine.longislandbrideandgroom.com/html5_viewer…2Fpublication%2F%3Fi%3D379138%26ver%3Dhtml5%26p%3D338%22%7D%7D
1/25/17, 9:25 PM
Page 1 of 2
4D LIFE
USA TODAY WEDNESDAY, JANUARY 4, 2017
MOVIES
A shout-out to diversity — and Debbie As awards season kicks off, stars stroke others’ work at the Palm Springs Film Festival
Bruce Fessier and Xochitl Pena
The (Palm Springs, Calif.) Desert Sun PALM SPRINGS , CALIF.
The 28th annual Palm Springs International Film Festival’s Awards Gala brought the city to life with A-list actors decked out for the kickoff event Monday night. On the red carpet, La La Land director Damien Chazelle said he was inspired to create a musical to provide viewers with a comprehensive experience. “I just felt there was something in the older musicals that we just don’t see anymore — that pure unbridled emotion especially told through music,” he said. Emma Stone, who is widely expected to receive an Oscar nomination for her La La Land performance, has strep throat and didn’t attend. But co-star Ryan Gosling echoed Chazelle. “It’s wildly different. But as fun as it looks,” he said. “We all knew we were having an opportunity that we were very lucky to have. Our job was just to come through for him. To help him pull it over the finish line.” Later, as Gosling received the Vanguard Award, he cited Debbie Reynolds, who died Dec. 28. “We watched Singin’ in the Rain (starring Reynolds) every day for inspiration,” he said. Natalie Portman, who played the namesake first lady in critically acclaimed Jackie, spoke of the difficulties of embodying American icon Jackie Kennedy. “It is added pressure because you need to be first and foremost believable to an audience,” she said. Singer Janelle Monáe described Moonlight star Mahershala Ali as “my brother” while presenting him with the Breakthrough Performance Award. Monáe, honored later with the cast of Hidden Figures, suggested that film “serves as a reminder of what we can do when we get rid of ‘isms.’ ... I hope it serves as a reminder that we can achieve the extraordinary.” Andrew Garfield accepted the
CHRIS PIZZELLO, INVISION, VIA AP
Octavia Spencer speaks for the cast of Hidden Figures, beside Janelle Monáe, who said the film “serves as a reminder of what we can do when we get rid of ‘isms.’ ”
Spotlight Award for his performance as a pacifist Seventh-day Adventist who becomes a World War II hero. He offered a New Year’s wish for unity framed as a remembrance of his Hacksaw Ridge character, Desmond Doss. “He had a knowing inside of himself that we are all brothers and sisters, and that if I injure you, then I’m actually injuring myself,” said Garfield. “He was a personification of love. ... In this often troubling world, he is a terrific reminder of what’s possible: to live a humble life devoted to loving and serving our fellow man. ... We need more Desmond Dosses in this world.” Garfield added that Tom Hanks, who received the Icon Award for his performance in Sully, inspired him to go into acting, especially his work in Big and Joe Versus the Volcano. Hanks presented Portman with the Desert Palm Achievement Award, de-
Dev Patel and Nicole Kidman, who plays adoptive mother to Patel’s lost boy in Lion, reunite on the red carpet at the Palm Springs Film Festival. EMMA MCINTYRE, GETTY IMAGES
scribing her as a “mystery we should know much more about.” Portman called Hanks “an inspiration to us all.” When Hanks accepted his own award, he joked that he was thrilled that the festival “had finally given some love to Joe Versus the Volcano.” Amy Adams, who accepted the Chairman’s Award from Garfield for her performance as a linguist
in Arrival, said her New Year’s resolution was to practice gratitude, adding that the film celebrates hope and love. “That’s why I am grateful,” she said. “For the love I got from my family and I got from this community.” Contributing: Corinne Kennedy, Anna Rumer and Sarah Day Owen
FASHION
Resolve to raise your skin care game
ESTÉE LAUDER ADVANCED NIGHT REPAIR CONCENTRATED RECOVERY POWERFOIL MASK AND NIGHTWEAR PLUS 3-MINUTE DETOX $22 per mask
Looking for a way to bring your skin back from a parched holiday party hangover? This foil-backed sheet mask, packed with hyaluronic acid, has a space age-y feel. It warms skin slightly after applied, but the moisturizing results aren’t a work of science fiction. Lauder’s three-minute detox ($46 for a 2.5-oz. tube) is another good option for a fast cleanse.
Start the new year with cleansing facial masks Cara Kelly and Andrea Mandell
FARMACY HONEY POTION $56
Sometimes adding a little heat helps. This mask goes on looking like yellow honey but turns white when massaged into skin, and has a warming, tingling sensation. The honey is made by bees on Farmacy’s farm in upstate New York, which pollinate their patent-protected variety of echinacea, called GreenEnvy.
USA TODAY
Facial masks have gone from luxury, Korean skin care import to full-blown craze over the past two years, as anyone who has recently been in Sephora or on a Target beauty aisle can attest. The sheer variety can be overwhelming. Dee Anna Glaser, interim chairman of the Department of Dermatology at Saint Louis University, says there are nominal benefits to most masks, like improved hydration for dry skin and cleansing for acne-prone complexions. But the most important part is the experience, so look for varieties that have appealing aromas, easy application and give you the feeling of a mini-spa trip at home. We’ve rounded up a few of our personal favorites for a freshfaced start to the new year. TRUE BOTANICALS RESURFACING MOISTURE MASK $90 for 1.7 fl. oz. jar
This overnight delivers seriously softer skin. With natural ingredients including avocado and mango butter, it’s an ideal antidote to the effects of another Polar Vortex.
LANCÔME GÉNIFIQUE YOUTH ACTIVATING SECOND SKIN $105 for 6
If you’re a devotee to Lancôme, these sheet masks should already be on your list. Made with “bio cellulose” technology, the masks feel thicker and more substantial than many other sheet masks. And with a half-bottle of Génifique in each, they’re a little dose of luxury.
ORIGINS DRINK UP-INTENSIVE AND CLEAR IMPROVEMENTS $26 each for 3.4 oz. tube
FRESH BLACK TEA FIRMING OVERNIGHT MASK $92 for 3.3 fl. oz.
Skip the sheet mask version and go straight for the bottle of Drink Up for sad winter skin. For those with combination, not dry, skin, don’t be turned off by the name — it leaves skin refreshed and supple, not greasy. But if clogged pores are your problem after heavy holiday meals and a lot of travel, go for the Clear Improvements mask. The charcoal is thick but doesn’t smell, and leaves a drying sensation.
The smell leaves a little to be desired, but the texture makes up for the weak spot. It’s thick without being goopy, and a little goes a long way. Plus it can be used nightly, perfect for those resolving to moisturize more in 2017.
SK-II FACIAL TREATMENT MASK $17
If you’re looking for last-minute tightening and brightening, try this luxury mask, which is packed with vitamins, amino acids, minerals and organic acids. Makeup goes on skin smoother afterward, so it’s great for pre-party use.
THE BODY SHOP TEA TREE SKIN CLEARING CLAY MASK $17 for 3.85 oz.
Looking for something more invigorating? The tea tree oil in this mask is like a good mouthwash for your skin. The 3-in-1 Wash.Scrub.Mask ($22 for 4.2 oz.) is also a refreshing way to clear up blemishes from too many Christmas cookies.
Print Take a look inside the January 2017 issue of Gardens Illustrated
http://www.gardensillustrated.com/print?id=22904
1/5/17, 6:59 AM
Page 2 of 9
Dig in What’s happening, where to go, what’s in flower and what to buy this month NEWS COMPILED BY ALYS HURN
RHS EXHIBITION
New Year blooms RHS LINDLEY LIBRARY
Discover the work of the 19th-century watercolourist Caroline Maria Applebee (c1799-1854) in a new exhibition at the RHS Lindley Library. Pigments and Petals features a selection of some of the 300 paintings, of both native and exotic flowers, produced by this prolific amateur artist over the course of 40 years, among them this grouping of Dianthus caryophyllus. The free exhibition runs from 11 January – 10 March. rhs.org.uk
11
dig in news
READER OFFER
Festival friend
NATURAL BEAUTY PRODUCTS
Green light
To get the new year off to a great gardening
Skincare company Farmacy uses a green-
start, we are offering readers an exclusive
flowering form of Echinacea purpurea,
deal on tickets to the Gardens Illustrated
called ‘Green Envy’, as an ingredient
Festival, 25-26 March. This January, if you
in its line of natural cosmetics. Grown
book a full-price ticket for one of the talks,
organically on a farm in New York, the plant
you can get a 20 per cent discount on a
contains high levels of the phytochemical
second ticket for the same event (use code
cichoric acid, which is a potent anti-oxidant
MD20), meaning you can take a friend or
and anti-inflammatory. Combined with
partner with you – or as it’s Mother’s Day
other restorative botanicals that naturally
that weekend, why not treat your mother?
support the skin, Farmacy products
Find out more about the Festival, our
offer soothing protection from harsh
speakers and how to buy tickets on page 8.
winter weather. farmacybeauty.com
Garden shows and festivals 2017 FESTIVAL IMAGE/ JASON INGRAM; CELEBRATION OF SNOWDROPS/ MARCUS HARPUR; DIXTER PLANT FAIR/EMLI BENDIXEN
SNOWDROP SENSATIONS Galanthophiles can admire rare snowdrop species and cultivars from renowned collections and leading snowdrop growers at Harvey’s Garden Plants on 21 January. Visitors can also enjoy 20 per cent off selected plants. 10am-2pm. £2.50. harveysgardenplants.co.uk
France’s premier event in its third year at Chantilly. domaine-de-courson.fr 23-27 RHS Chelsea Flower Show, UK.
MARCH
The UK’s leading garden show. rhs.org.uk
25-26 Gardens Illustrated Festival, UK.
JUNE
See page 8. gardensfestival.com
1-5 Bloom, Ireland. The largest garden
APRIL
festival in Ireland. bloominthepark.com
1-2 Great Dixter Spring Plant Fair, UK.
2-4 Gardening Scotland, UK. Garden
International specialist nurseries.
inspiration. gardeningscotland.com
greatdixter.co.uk
7-11 RHS Chatsworth Flower Show, UK.
20-23 Harrogate Spring Flower Show,
New flower show from the RHS. rhs.org.uk
UK. Celebrating spring planting.
16-18 Bingerden International
flowershow.org.uk
Specialist Nursery Days, the
21-23 Les Fêtes des Plantes de
Netherlands. International nurseries.
Printemps, Château de Saint-Jean de
bingerden.com
29 September – 1 October Orticolario
Beauregard, France. Europe’s finest
JULY
Italy. Garden festival on the shores of
nurseries. domsaintjeanbeauregard.com
4-9 RHS Hampton Court Flower Show,
Lake Como. orticolario.it
28-29 Powderham Castle Garden
UK. Show gardens and plants. rhs.org.uk
OCTOBER
Festival, UK. Plant fair and talks.
19-23 RHS Tatton Park Flower Show,
7-8 Great Dixter Autumn Plant Fair, UK.
tobygardenfest.co.uk
UK. Show gardens and plants. rhs.org.uk
International nurseries and seasonal
MAY
SEPTEMBER
plants. greatdixter.co.uk
11-14 RHS Malvern Spring Festival, UK.
5-10 RHS Wisley, UK. Nurseries. rhs.org.uk
Show gardens and plants. rhs.org.uk
23-24 Malvern Autumn Show, UK.
• This is just a selection of events for 2017.
12-14 Beervelde Garden Days, Belgium.
Autumn planting. rhs.org.uk
See local press for other regional events
Plants and artisans. parkvanbeervelde.be
7-24 Bergamo, Italy. A debate on the
and go to rhs.org.uk for a full list of all RHS
19-21 Les Journées des Plantes, France.
future of landscape design. arketipos.org
shows. Check all details before travelling.
Great Dixter Autumn Plant Fair.
13
G U I D E
BEAUT Y O U R
N E E D - T O - K N O W
C O U N T E R C U L T U R E
JASON WU TEXT, KATHERINE FLEMMING; PHOTOGRAPHY, GEOFFREY ROSS (PRODUCTS) & IMAXTREE (MODEL)
Guerlain Gommage de Beauté Skin Resurfacing Peel ($73); Burt’s Bees Flavour Crystals Lip Balm in Ripe Raspberry ($4.89); Farmacy Honey Potion Renewing Antioxidant Hydration Mask ($75); Essence Rock n Doll Crazy XXXL Volume Mascara ($5). For details, see Shopping Guide.
E A S Y R I D E R Shelve the bold colours and highintensity hair. This month is all about cosseting your skin in comfort before we break for spring. And lashes—always lashes.
RESORT
WEAR ISSUE
RESORT 2017
Online at NICHE.style
NICHE magazine
8
new things you CAN’T LIVE WITHOUT
As each new year is ushered in, so are new products that make life easier and are just amazing to have around. NICHE reviewed hundreds of new fashion, beauty and lifestyle products and these are our editor’s picks - products that you need in your life in 2017.
SUNBEAM
W IN T E R LUX E DU A L HE AT E D BL A N K E T Heated blankets used to be so unattractive. But the lure of a warm bed kept me searching for a stylish solution. This new quilted blanket gently wraps you in warmth and is fashionable all day long. Dual controllers feature 20 heat settings and 10 hour auto-off functionality sunbeam.com
LA PRAIRIE
A M / PM L I N E I N TERC E P T I O N C R E A M POWER DUO This is your year to age gracefully! In just 14 days and 14 nights, this amazing duo fights all types of wrinkles and is a real, effective alternative to professional procedures. laprairie.com 34 . RESORT 2017
NICHE Editor’s Picks
MAYBELLINE
B R OW P R E C IS E ® FIB E R V OL U M IZ E R Brow mascaras are often disappointing. Not this one! Brow Precise delivers full, colored brows in a few easy strokes. Brows get precisely three-dimensional thanks to a fiberinfused gel formula and a unique tapered spoon brush. maybelline.com
FARMACY M A K E U P M E L TAW AY CLEANSING BALM WITH ECHINACEA GREENENVY A farm-to-face nourishing organic cleansing balm that instantly melts into the skin, dissolves away makeup and pollution residue, and refines the skin for a youthful complexion. farmacybeauty.com
PRESS STATUS – JANUARY 2017 CONFIRMED / PUBLISHED
DATE
Long Island Bride & Groom
influenster.com
"Harry"
gcimagazine.com
refinery29
usatoday.com
USA Today
wwd.com
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
DATE
ARTICLE DESCRIPTION
2017
Skin Dew and Hydrating Coconut Gel Mask featured in the 2017 issue
Week of January 09
Honey Potion featured in "Honey Is the Missing Ingredient in Your Skincare Routine"
1,182,516
January 03
Invincible, Rise 'N Shine and Honey Potion featured in segment with Danny Seo
900,000
RETAILER CREDIT
35,000
January 04
Hydrating Coconut Gel Mask - Soothing mentioned in "A Better You" Honey Potion featured in "8 Warming Beauty Products For When You're Too Cold to Function"
5,655,277
January 04
Honey Potion featured in "12 masks to help you start the new year with a fresh face"
36,682,913
January 04
Honey Potion featured in "Resolve to raise your skin care game"
2,203,610
January 04
Mark Veeder and Farmacy mentioned in "Whoopi Goldberg to Deliver Keynote Address at FGI’s Rising Star Awards"
January 03
AD VALUE (CPM = cost per thousand aka the price of LINK 1,000 advertisement impressions on one webpage)
$4,995
Sephora
https://www.youtube.com/ watch?v=JeTDe111RdI http://www.gcimagazine.co m/marketstrends/segments /natural/A-Better-Youn/a 409560115.html
45,073
1,100,000
https://www.influenster.co m/article/honey-is-themissing-ingredient-in-yourn/a skincare-routine
Sephora
http://www.refinery29.com $84,829.15 (based on /self-heating-beauty$15.00 CPM) products#slide-1 http://www.usatoday.com/ picturegallery/life/entertainthis/2 017/01/04/12-masks-tohelp-you-start-the-new$1,907,511.48 (based on year-with-a-fresh$52.00 CPM) face/96112766/
$996.83 http://wwd.com/fashionnews/fashionscoops/whoopi-goldbergto-deliver-keynote-addressat-fgis-rising-star-awardsn/a 10737579/
PRESS STATUS – JANUARY 2017 CONFIRMED / PUBLISHED
DATE
DATE
POPSUGAR.com
January 06
byrdie.com
January 08
https://www.youtube.com/ watch?v=8zVC55HBLEo January 09 (Canada)
beauty411.net
refinery29
"TODAY"
today.com
refinery29
vogue.com
January 10
January 12
ARTICLE DESCRIPTION
Farmacy and Honey Savior featured in "10 Underrated Beauty Brands You Need to Finally Try in 2017" Skin Savior kit featured in "15 Highly-Effective Skincare Sets That Are Perfect for Lazy Girls" Rise 'N Shine, Honey Potion and Honey Savior featured in Canadian YouTuber Allana Davison's "SKINCARE UPDATE: Starting ACCUTANE + Skincare Products for DRY Skin" video Green Clean included in winter skincare round-up Honey Savior featured in "Emergency Beauty Essentials For Every Lifestyle"
January 12
New Day featured in a segment with Bobbie Thomas New Day and Sleep Tight featured in "The 5 new skin care products you'll want to try in 2017"
January 13
Sweet Lips featured in "This Beauty Set Will Satisfy Your Sweet Tooth — In More Ways Than One"
January 17
Honey Potion included in "The Best Hydrating Face Masks for Dry, Winter Skin"
January 12
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE (CPM = cost per thousand aka the price of LINK 1,000 advertisement impressions on one webpage)
RETAILER CREDIT
19,196,291
Sephora
http://www.popsugar.com/ beauty/Underrated-BeautyBrands-Try-2017$25,000.00 42935645/
1,205,956
Sephora
http://www.byrdie.com/bes n/a t-skincare-set/slide8
n/a
40,000
5,655,277
n/a http://beauty411.net/2017/ 01/winter-skin-care-musthaves.html
Sephora
http://www.refinery29.com $84,829.15 (based on $15.00 /womens-purses-bySephora CPM) personality-type#slide-3
6,495,933 23,921,860
$211,117.82
Farmacybeauty.com
http://www.today.com/styl e/unicorn-essence-moon$8,372,651.10 (based on fruit-new-skin-care$35.00 CPM) products-2017-t106952
5,655,277
http://www.refinery29.com /2017/01/136116/farmacy$84,829.15 (based on $15.00 beauty-sweet-lips-balmFarmacybeauty.com CPM) chocolate-gift
6,599,016
http://www.vogue.com/135 22915/best-moisturizingn/a face-masks-dry-skin-winter/
Sephora
PRESS STATUS – JANUARY 2017 CONFIRMED / PUBLISHED
DATE
DATE
beautypluscontent.com
January 18
instyle.com
January 18
yahoo.com/style
January 19
intothegloss.com
January 20
mindbodygreen.com
stylecaster.com
helloglow.co
January 20
January 22
January 24
ARTICLE DESCRIPTION
Honey Potion reviewed in "SOME LIKE IT HOT" Sweet Lips featured in "Galentine's Day Beauty Gifts That Would Make Leslie Knope Proud"
Pick-up of instyle.com piece with Sweet Lips Hydrating Coconut Gel Mask - Soothing featured in "Jane Larkworthy's Winter Skincare Diary" Sweet Lips featured in "7 Products Our Beauty Editor Is Obsessing Over This Month" Skin Savior Kit mentioned in "7 Common American Beauty Ingredients That Are Banned in Other Countries" Sleep Tight included in "OVERNIGHT BEAUTY REPAIR FOR EVERY BUDGET + EVERY SKIN TYPE"
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE (CPM = cost per thousand aka the price of LINK 1,000 advertisement impressions on one webpage)
RETAILER CREDIT
7,000
Farmacybeauty.com
4,759,473
Farmacybeauty.com
50,325
Farmacybeauty.com
1,231,441
Sephora
8,794,097
Farmacybeauty.com
3,806,697
777,000
http://www.beautyplusc ontent.com/blog/2017/1 n/a /18/some-like-it-hot http://www.instyle.com/ beauty/valentines-day$237,973.65 (based on beauty-gifts-for$50.00 CPM) friends#1654778 https://www.yahoo.com/ style/galentines-daybeauty-gifts-leslie000000264/photo-p-lipproducts-chocolateconsidered-photon/a 052608639.html https://intothegloss.com /2017/01/janelarkworthy-beautyn/a routine-tips/ http://www.mindbodygr een.com/0-28254/7products-our-beautyeditor-is-obsessing-overn/a this-month.html
Sephora
http://stylecaster.com/b eauty/beautyn/a ingredients-to-avoid/
Sephora
http://helloglow.co/over night-beautyn/a repair/slide/1
PRESS STATUS – JANUARY 2017 CONFIRMED / PUBLISHED
DATE
DATE
ABC Washington DC / WJLA January 25 - "Let's Talk Live"
ARTICLE DESCRIPTION
Honey Potion and Honey Savior included in "New Year, More Beautiful You" segment with Grace Gold
fatherly.com
January 27
Honey Potion included in "BEAUTY AND THE BEES" Hydrating Coconut Gel Mask featured in "7 Skin-Soothing Formulas to Get You Through the Rest of Winter" Sweet Lips featured in "The Best Chocolate Valentine’s Day Gifts For Your Sweeter Half"
thehappysloths.com (Canada)
January 29
Honey Potion reviewed
Gardens Illustrated (UK)
January
Farmacy mentioned in "Dig In"
Yoga Journal
ELLE Canada
furthermore.equinox.com
brit.co
NICHE (Canada) TOTAL - CONFIRMED PLACEMENTS
January 26
January 26
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
50,000
6,705,417
RETAILER CREDIT
Farmacybeauty.com
https://www.youtube.com/ watch?v=P9DDlHTRKr8&fea ture=youtu.be
Farmacybeauty.com
http://furthermore.equinox. com/articles/2017/01/hone y
Farmacybeauty.com
https://www.brit.co/winter -beauty-products-sensitiven/a skin/
611,053
Farmacybeauty.com
37,482
Sephora, Farmacybeauty.com
February
Hydrating Coconut Gel Mask - New Dawn Medley featured in "Mask appeal"
381,369
Farmacybeauty.com
February
Honey Potion featured in beauty opener
104,748
Resort 2017
Green Clean included as one of the “8 new things you can’t live without”
4,500,000
148,390,101
AD VALUE (CPM = cost per thousand aka the price of LINK 1,000 advertisement impressions on one webpage)
https://www.fatherly.com/ gift-ideas/valentines-daychocolate-gift-guide/ http://www.thehappysloths .com/2017/01/farmacyhoney-potion-maskreview.html
$16,376.38
Farmacybeauty.com
http://magazine.niche.style n/a /
$11,031,109.71
FARMACY DIGITAL MARKETING REPORT January 2017
Traffic Report 28,162
18,085 16,036 12,880 9,916
8,453 6,388
6,237
9,134
13,480 11,472
11,601
13,373
Product Sales Report The year began with sales through Farmacybeauty.com reaching an all time high. $47,920 $40,324 $36,629
$20,868 $14,452
$3,874
$4,073
$4,004
$3,016
$5,369
$12,465
$15,176
$17,175
Traffic Summary FarmacyBeauty.com welcomed just under 20,000 new visitors in January and the Sweet Lips Gift Set was one of the top five landing pages for visitors.
Traffic: 28,162 Visits: 70.94% New Visitors: Returning Visitors: 29.1% 96,763 Page Views: 3.44 Pages/Session: 2:45 Avg. Duration: 47.95% Bounce Rate:
Top 5 Pages: Home Page Skincare Sleep Tight Cart Honey Potion
Top 5 Landing Pages: Home Page Honey Potion Sweet Lips Sleep Tight Honey Savior
FarmacyBeauty.com Traffic Organic search and email continued as the primary drivers of sales on Farmacybeauty.com for the month of January. New users arriving via organic search surpassed 6,000, showing the impact of SEO. Conversation rates continue to increase across all channels.
Sessions
% New Sessions
New Users
Bounce Rate
Pages / Session
Avg. Session Duration
Ecommerce Conversion Rate
Transactions
Revenue
15,678
71.61%
11,227
44.29%
3.61
2:59
2.63%
413
$24,482.85
Direct
5,118
71.34%
3,651
50.47%
3.22
2:48
3.73%
191
$10,172.21
Referral
3,678
82.82%
3,046
62.13%
2.48
1:41
1.58%
58
$3,262.40
Social
1,607
83.63%
1,344
46.86%
3.08
1:43
1.43%
23
$761.55
1,477
24.24%
358
35.27%
5.72
4:30
14.35%
212
$8,345.71
Display
582
56.87%
331
71.48%
1.86
1:01
0.69%
4
$261.60
(Other)
22
95.45%
21
13.64%
1.77
0:42
59.09%
13
$633.78
28,162
70.94%
19,978
47.95%
3.44
2:45
3.25%
914
$47,920.10
Channel Grouping Organic Search
Total
Traffic Conversion and Revenue by Device Channel Grouping
Mobile (Including Tablet)
Revenue
Sessions
Bounce Rate
Pages / Session
Avg. Session Duration
Ecommerce Conversion Rate
Transactions
Organic Search
Desktop
$14,648.71
6,213
34.19%
4.40
3:31
4.04%
251
Organic Search
Mobile
$9,834.14
9,465
50.92%
3.09
2:39
1.71%
162
Direct
Desktop
$5,205.76
1,611
44.38%
3.82
3:38
5.96%
96
Direct
Mobile
$4,966.45
3,507
53.26%
2.94
2:25
2.71%
95
Mobile
$4,574.79
1,007
41.91%
5.06
3:50
11.32%
114
Desktop
$3,770.92
470
21.06%
7.15
5:56
20.85%
98
Referral
Desktop
$2,176.00
2,205
57.28%
2.66
1:44
1.68%
37
Referral
Mobile
$1,086.40
1,473
69.38%
2.21
1:35
1.43%
21
(Other)
Desktop
$633.78
13
0.00%
0.00
0:00
100%
13
Social
Mobile
$468.05
1,314
43.91%
3.10
1:37
1.22%
16
Social
Desktop
$293.50
293
60.07%
3.02
2:08
2.39%
7
Display
Desktop
$148.00
351
68.38%
2.02
1:08
0.57%
2
Display
Mobile
$113.60
231
76.19%
1.60
0:51
0.87%
2
(Other)
Mobile
$0.00
9
33.33%
4.33
1:43
0.00%
0
$47,920.10
28,162
47.95%
3.44
2:45
3.25%
914
TOTAL
Mobile conversion rates are substantially below desktop conversion rates as Mobile is typically used for info gathering, rather than purchase.
Individual Page Traffic Page
Pageviews
Bounce Rate
17,615
29.18%
Skincare
7,567
54.83%
Sleep Tight
5,403
68.62%
Cart
5,237
63.13%
Honey Potion
4,543
75.70%
Face Masks
3,317
72.92%
Honey
3,060
59.35%
Gift Sets
3,016
66.67%
Sweet Lips Gift Set
2,896
73.70%
My Shop
2,663
42.46%
About Farmacy
2,592
52.89%
Skin Savior Set
2,443
69.95%
Lip Balms
2,340
65.37%
Perennial Picks
2,047
73.03%
Honey Savior
2,045
74.41%
Checkout
1,975
71.70%
My Account
1,624
19.15%
Green Clean
1,543
80.36%
New Day
1,509
56.45%
Eye Dew
1,402
75.29%
96,763
47.95%
Home
TOTAL
January brought over 96k pageviews across the site.
Sales by Product PRODUCT SLEEP TIGHT CLEAR DAY Coconut Get Mask Medley NEW DAWN Coconut Gel Mask Medley BRIGHTENING Coconut Gel Mask Medley PERENNIAL PICKS NEW DAY DEEP MOISTURE Coconut Gel Mask Medley HONEY POTION GREEN CLEAN SOOTHING Coconut Gel Mask Medley FIRMING Coconut Gel Mask Medley SKIN SAVIOR GIFT SET EYE DEW ANTI-WRINKLE Coconut Gel Mask Medley HONEY SAVIOR RISE ‘N SHINE RENEWING ANTI-AGING KIT INVINCIBLE SWEET LIPS GIFT SET SKIN DEW TOTAL
SOLD 222 150 138 109 95 89 89 86 80 76 65 64 62 60 45 44 38 31 18 13 1,848
Farmacy’s Green Clean came back in stock after having sold out in December. The Sweet Lips Gift Set was backed by a high profile influencer campaign.
Traffic by Device Sessions
Bounce Rate
Pages / Session
Avg. Session Duration
Transactions
Revenue
Ecommerce Conversion Rate
mobile
13,902
68.62%
2.92
2:15
287
$13,354.27
2.06%
desktop
11,156
75.14%
3.97
3:10
504
$26,876.67
4.52%
tablet
3,104
66.20%
3.81
3:28
123
$7,689.16
3.96%
Total
28,162
70.94%
3.44
2:45
914
$47,920.10
3.25%
Device Category
January experienced an increase in traffic across all devices, with desktop continuing to provide the highest number of sales. Mobile devices had the most sessions, resulting in the second highest number of transactions and revenue; however, these devices have a lower conversion rate and session duration.
Demographics Age
Sessions
Bounce Rate
Pages / Session
Avg. Session Duration
Transactions
Revenue
Ecommerce Conversion Rate
25 - 35
6,752
48.83%
3.27
2:34
160
$7,464.43
2.37%
18 - 24
3,670
49.78%
3.13
2:33
75
$3,244.18
2.04%
35 - 44
3,520
49.38%
3.44
2:48
112
$5,500.39
3.18%
45 - 54
2,725
45.21%
3.86
3:10
125
$7,423.79
4.59%
55 - 64
1,956
42.40%
3.87
3:18
104
$6,597.46
5.33%
923
39.87%
3.83
3:16
54
$3,418.65
5.85%
19,543
47.54%
3.44
2:48
630
$33,648.90
3.22%
65+ Total
Contribution to Total Transactions
Age
25 - 35 18 - 24 35 - 44 45 - 54 55 - 64 65+
Color
Coupons and Promotions Coupon Usage
Transactions
Sales Value
Email Sign Up 15% off
370
$21,857.78
Farmacy’s mailing list gained 1,253 new subscribers over the month of January 2017.
Campaign Green Clean in Stock to Waitlist Buy One Mask, Get One Free Green Clean Plus Buy One Mask, Get One Free
Subscribers
Opens
Clicks
Sessions
Transactions
Revenue
Ecommerce Conversion Rate
193
133
76
77
25
$1,141.20
32.47%
5,906
1,801
273
220
36
$867.70
16.36%
6,919
1,984
241
233
20
$700.20
8.58%
Coupons and Promotions
Farmacy Top Blog Posts Total Views: 198 / Average Time on Page: 3 minutes 21 seconds Farmacy Five: Ruth Kallens, Van Court 102 Page Views 4:11 Time on Page
The Top Ten Uses for Honey Savior 60 Page Views 3:05 Time on Page
The Farmers Meet Farmacy Beauty 36 Page Views 1:11 Time on Page
Influencer Naomi Davis of Love Taza for Farmacy Sweet Lips Gift Set Naomi has over 1M Followers across Facebook, Instagram, Twitter and her personal blog. Her posts featuring Farmacy’s Sweet Lips Gift Set garnered: • • • • Platform
3,756 Likes 44,309 Views 71 Comments 1 Share Date
Likes
Views
1/26/17
18
1/26/17
5
1/26/17
3,650
Blog
1/26/17
83
Total
3,756
Comments
Shares
Followers/UVPM 2690 1
44,309
44,309
33,600
25
405,000
46
592,274
71
1
1,033,564
FACEBOOK, TWITTER & INSTAGRAM
Website Top 5 Video Views
Website Top Video Views Name
Plays
Finishes
Average % Watched
Website Page
Unique Pageviews
Sleep Tight Video
436
199
86 Sleep Tight
4,058
Farmacy Brand Video
354
165
81 Hydrating Coconut Gel Masks
3,842
Demo: Sleep Tight
341
106
77 Honey Potion
3,708
Sleep Tight Testimonial Jasmine Rossol
335
242
95 Honey Potion
3,708
Sleep Tight Testimonial by Kaily
282
198
98 About Farmacy
2,234
Demo: Honey Potion
264
91
83 Skin Savior Gift Set
1,891
Sleep Tight Testimonial by Melissa
229
145
96 Honey Savior
1,707
Hydrating Coconut Gel Masks Video
222
84
83 New Day
1,118
Invincible Serum Video
194
95
85 Eye Dew
1,107
Farmacy Echinacea GreenEnvy Honey
186
40
Farmacy Skin Savior Gift Set
179
57
76 Invincible 77 Rise N’ Shine
Honey Potion Testimonial by Amanda
153
94
97
Demo: Honey Savior
152
40
79
Hydrating Coconut Gel Mask Testimonial by Kaily
134
48
76
New Day
133
34
79
Honey Potion Testimonial by Njeri Harris
133
89
92
Demo: Eye Dew
119
33
83
Rise ‘N Shine Testimonial by Jess
115
98
89
New Day Testimonial by Kaily
113
73
97
Eye Dew Testimonial by - Aly
112
74
96
942 913
YouTube Channel
Brand Testimonials
Facebook Page Reach Overall Page Reach From January 2016 - January 2017
Month
Organic Reach
Paid Reach
Total Reach
Total Reactions, Comments & Shares
New Likes
# of Posts
January
1,176
77,269
88,445
186
2,168
16
February
7,924
22,031
29,955
109
932
24
March
9,976
53,912
63,888
151
1,847
17
April
7,388
107,871
115,259
172
660
10
May
16,346
98,511
114,857
306
1,935
18
June
7,441
196,575
204,016
434
1,569
16
165,168
135,982
301,150
1,265
3,934
17
August
57,234
409,139
466,373
1,855
14,108
37
September
29,423
112,102
141,525
241
1,535
31
October
14,555
75,645
90.200
249
1,353
31
November
23,238
152,295
175,533
320
2,497
32
December
29,890
154,737
184,627
486
3,096
40
January
46,324
204,739
251,063
466
2,169
64
July
JANUARY FACEBOOK POSTS • •
64 Facebook Posts 4,508 Engaged Users
•
67,899 Organic Reach 79,651 Paid Reach 147,550 Total Reach
•
105,546 Organic Impressions 98,709 Paid Impressions 204,255 Total Impressions
Social Traffic Conversions: 370 Session 282 New Users 3.24% Ecommerce Conversion Rate 12 Transactions $342.70 Revenue
Facebook Posts Mask Madness Promo • 32,225 Reach • 4,754 Views • 75 Engagements • 110 Post Clicks
New Year Cleanse • 15,507 Reach • 132 Engagements • 90 Post Clicks
Sweet Lips Valentines • 14,390 Reach • 69 Engagements • 67 Post Clicks
Mask Promo • 11,787 Reach • 383 Engagements • 291 Post Clicks
Snow Day • 10,577 Reach • 2,796 Views • 105 Engagements • 161 Post Clicks
Mask FAQ • 3,259 Reach • 90 Engagements • 46 Post Clicks
JANUARY INSTAGRAM POSTS • • • • • • •
13.3K Followers 54 Instagram Posts 14,294 Engagement 13,784 Likes 201,939 Impressions 165,267 Reach 5,673 Views
Social Traffic Conversions: 1,047 Sessions 908 New Users 1.05% Ecommerce Conversion Rate 11 Transactions $418.85 Revenue
Instagram Posts @beauty_unplugged regram • 498 Likes • 5,824 Impressions • 4,744 Reach • 518 Engagement
Green Clean and matcha tiramisu • 366 Likes • 5,318 Impressions • 4,150 Reach • 375 Engagement
Sleep Tight Snowed In • 1,419 Views • 349Likes • 5,066 Impressions • 4,188 Reach • 366 Engagement
Lazy Sunday Trio • 457 Likes • 5,040 Impressions • 4,150 Reach • 466 Engagement
Mask Promo • 385 Likes • 5,029 Impressions • 4,135 Reach • 408 Engagement
@emilysteaparty mask regram • 287 Likes • 5,028 Impressions • 4,112 Reach • 298 Engagement
Display Advertising Campaign Month Impressions Clicks Landing Page Visits Conversions Revenue Average Order
Total 372,860 11,904 8,640 196 $9,189.42 $46.88