Farmacy - March 2017 Press + Digital Marketing Report by VP+C

Farmacy Beautyâ&#x20AC;¨ Publicity and Digital Marketing Report March 2017

Table of Contents March Report Highlights

Public Relations Press Hits

4 – 24

UK Press Hits

25 – 27

Blogger Mentions

28 – 31

Influencer Events

32 – 34

Press Status

35 – 41

Digital Marketing Digital Marketing Overview

Sales Reports

43 – 47

Traﬃc Report

48 – 51

Email Campaigns and Subscribers

52 – 53

Website Video Views

54 – 55

Display Advertising Campaigns

Social Media YouTube Channel

Facebook Channel Reporting

58 – 60

Instagram Channel Reporting

61 – 64

March Report Highlights Total Media Impressions: 218,667,146 Total Ad Value of Media Impressions: $5,236,058.45 Total FarmacyBeauty.com Sales in March: $29,300 Website Conversion Rate: 3.09% on desktop Homepage Bounce Rate: 28% Top Selling Products in March by $:  Sleep Tight, Honey Potion Perennial Picks, Green Screen and Invincible.   Google AdWords campaigns generated $6,233 in sales with a conversion rate of 2.54% on a media investment of $1,900  Buyers skew older: 25-35 year olds accounted for 36% of traffic but only 22% of sales, while 45-54 year olds are 11% of traffic yet account for 21% sales.  Farmacy Facebook posts reached 107,780 consumers in March. Traffic referred from Facebook had a 2.12% ecommerce conversion Rate. The Instagram follower count continued to grow rapidly, adding 3,000 new followers in the month for a total of 17,880.

UK Press Hits

Blogger Mentions

Influencer Eventsâ&#x20AC;¨ March 2017

New York Weddings Expo 2017 We donated 300 Coconut Gel Masks for the swag bags for the 2017 New York Magazine Weddings Event, held at Capitale in NYC. Farmacy was included on the event website, with a link to our website, our name on 1,000 event programs and exposure to a stylish audience which includes both brides & grooms-to-be as well as bridal industry professionals.

Nick Joniec Makeup Pro - Master Class We donated Honey Savior for a makeup master class put on by Philadelphia-based makeup artist Nick Joniec, putting our product in the hands of 75 working, freelance makeup artists on the East Coast. Nick used our product during NYFW and was an instant fan.

Press Status – March 2017 Confirmed/Published OUTLET

maddyloves.wordpress.com (Canada)

gardencollage.com

brit.co

influenster.com

observer.com

yahoo.com/beauty

COUNTRY

Canada

DATE

ARTICLE DESCRIPTION

AD VALUE

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)

RETAILER CREDIT

February 17

Eye Dew featured in "Winter skin rescue essentials, featuring Primavera Skin, L’Occitane, Kat Burki, and more"

n/a

Sephora.com

February 24

New Day in "Medical Esthetician Jordana Mattioli Shares Her Essential Exfoliation Rituals"

n/a

March 01

Green Screen SPF 30 in " 10 New Beauty Products to Shop This March"

March 01

Green Screen SPF 30 in "INCOMING! All the New Beauty Launches You Need This March"

March 02

Green Screen SPF 30 in "Three Cool Ways to Combat Harmful Rays From Your Computer Screen"

March 02

Green Screen SPF 30 in "Found: Sunscreen That Doesn’t Make Dark Skin Look White or Ashy"

14,000,000

1,182,516

Farmacybeauty.com

Sephora

3,166,944

Farmacybeauty.com

456,877

Farmacybeauty.com, Sephora.com

LINK

https:// maddyloves.wordpress.com/ 2017/02/17/winter-skinrescue-essentials-featuringprimavera-skin-loccitane-katn/a burki-and-more/ http://gardencollage.com/ beauty-wellness/naturalbeauty/medical-estheticianjordana-mattioli-sharesn/a essential-exfoliation-rituals/ https://www.brit.co/newbeauty-product-launchesn/a march/

https://www.influenster.com/ article/new-beauty-productsn/a march-2017/slideshow/2 http://observer.com/2017/03/ hev-blocking-glassesn/a protect-eyes-look-cool/ https://www.yahoo.com/ beauty/found-sunscreen-thatdoesnt-make-dark-skin-lookwhite-orn/a ashy-202750748.html

Press Status – March 2017 Confirmed/Published OUTLET

COUNTRY

vogue.com

stylecaster.com

nylon.com

bestproducts.com

wwd.com

ARTICLE DESCRIPTION

March 02

Green Clean in "The Best Face Washes to Swap Into Your Morning Routine This Month"

March 03

Hydrating Coconut Gel Mask in "8 New Sephora Products You Need to Try Right Now"

March 06

Green Screen SPF 30 in "35 Spring Beauty Launches To Get Excited About"

March 06

Honey Potion in "14 Nourishing Face Masks Measuring Up to Spa Standards"

March 07

Lip Bloom mentioned in "Cayli Cavaco Reck’s Knockout Beauty Heads to Bloomingdale’s" Green Screen SPF 30 featured in "No more excuses! The newest crop of sunscreens feel so good both under and over make-up that you'll actually WANT to slather them on every day"

March 07

Honey Savior included in "Get The Buzz On Bee Beauty Products"

March 07

dailymail.com

glitterguide.com

DATE

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

6,599,016

3,806,697

1,188,661

AD VALUE  RETAILER CREDIT

Sephora.com

Sephora

655,055

Sephora

1,100,000

Knockout Beauty

80,000,000

613,791

(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)

LINK

http://www.vogue.com/ article/best-face-washcleansers-dry-skin-sensitiven/a acne-oily http://stylecaster.com/beauty/ best-sephora-productsn/a march-2017/slide2 http://www.nylon.com/ articles/spring-2017-beauty$2,500.00 launches

http:// www.bestproducts.com/ beauty/g32/best-face-masksn/a for-better-skin/ http://wwd.com/beautyindustry-news/beautyfeatures/kayla-cavaco-reckknockout-beauty-heads-ton/a bloomingdales-10838028/

Sephora

http://www.dailymail.co.uk/ femail/article-4287490/FaceSunscreens-Work-Maken/a Up.html

Farmacybeauty.com

http://theglitterguide.com/ 2017/03/07/get-the-buzz-onn/a bee-beauty-products/

Press Status – March 2017 Confirmed/Published OUTLET

WWD

observer.com

philosovy.com

intothegloss.com

theblondesalad.com

eonline.com

mindbodygreen.com

COUNTRY

DATE

ARTICLE DESCRIPTION

March 10

Lip Bloom mentioned in "Cayli Cavaco Reck’s Knockout Beauty Heads to Bloomingdale’s" MV & Farmacy featured in "Farmacy: The Natural Beauty Brand That Delivers Supernatural Results"

March 10

New Day in "SKINCARE 101EXFOLIATORS"

March 10

Hydrating Coconut Gel Mask and Eye Dew in "Confessions Of Sephora VIB Rouge Members"

March 13

Honey Savior and Honey Potion featured in "The sweetest thing for your skin is honey"

March 13

Hydrating Coconut Gel Mask in "How to Nap Like a Celeb"

March 14

Lip Bloom mentioned in "Meet The Green Beauty Incubator That Just Launched At Bloomingdale's"

March 08

AD VALUE

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

RETAILER CREDIT

61,000

3,166,944

n/a

1,231,441

n/a

Knockout Beauty

(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)

LINK

n/a

Sephora

http://observer.com/2017/03/ farmacy-natural-beautyn/a brand-skincare/

Sephora

http://philosovy.com/ 2017/03/10/skincare-101n/a exfoliators/

Sephora

https://intothegloss.com/ 2017/03/how-to-becomen/a sephora-vib-rouge/

cultbeauty.co.uk

23,937,888

Farmacybeauty.com

8,794,097

Knockout Beauty

http:// www.theblondesalad.com/ beauty/skin/sweet-ingredientn/a honey.html http://www.eonline.com/ $287,254.66 (based on $12 news/835361/how-to-napCPM) like-a-celeb http:// www.mindbodygreen.com/ 0-29298/meet-the-greenbeauty-incubator-that-justlaunched-atn/a bloomingdales.html

Press Status – March 2017 Confirmed/Published OUTLET

COUNTRY

alittlebitetc.com

forbes.com

vogue.co.uk (UK)

elitetraveler.com

ordinarytraveler.com

newbeauty.com

hellogiggles.com

DATE

ARTICLE DESCRIPTION

AD VALUE

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)

RETAILER CREDIT

LINK

March 17

Green Screen SPF 30 in "Friday Finds: Spring Beauty Launches That Are On My Radar"

March 20

Green Screen SPF 30 in "Start Spring Cleaning With These 10 Gorgeous Beauty Products"

March 20

Honey Potion in "The Vogue Guide: City-Smart Skincare"

March 20

Lip Bloom mentioned in "Knockout Beauty Shop Comes to Bloomingdale’s"

642,502

Farmacybeauty.com, Bloomingdale's

March 21

Honey Savior featured in "The Best Natural Beauty Products for Travel"

140,000

amazon

https://ordinarytraveler.com/ n/a best-natural-beauty-products

March 22

Green Screen SPF 30 in "8 Original SPFs That Are Totally Shaking Up the Sunscreen Game"

Sephora

https://www.newbeauty.com/ slideshow/2560-cooln/a sunscreen-products/

March 22

New Day included in "Powder cleansers are getting more popular — here's what you need to know"

Sephora

http://hellogiggles.com/thelow-down-on-the-powdern/a cleanser-and-exfoliant-craze/

8,242

Sephora

29,704,584

Farmacybeauty.com

n/a

697,991

11,519,732

cultbeauty.co.uk

http://www.alittlebitetc.com/ 2017/03/friday-finds-springn/a beauty-launches.html?m=1 https://www.forbes.com/ sites/katiechang/2017/03/20/ start-spring-cleaning-with$4,039,823.42 (based on these-10-gorgeous-beauty$136 CPM) products/3/#312d5f0966ea http://www.vogue.co.uk/ gallery/city-smart-skincaren/a anti-pollution

http://www.elitetraveler.com/ shopping-lifestyle/knockoutbeauty-shop-comes$10,000.00 bloomingdales

Press Status – March 2017 Confirmed/Published OUTLET

COUNTRY

DATE

ARTICLE DESCRIPTION

instyle.com

March 23

Farmacy and Honey Potion featured in "12 Natural Skincare Brands to Keep on Your Radar"

beautybyjellybean.com

March 23

Eye Dew and Sleep Tight featured in "SKINCARE TRY-OUTS"

March 24

Hydrating Coconut Gel Mask in "The Best Face Masks For When You Can't Aﬀord A Facial"

March 24

Pick up refinery29.uk piece Hydrating Coconut Gel Mask in "The Best Face Masks For When You Can't Aﬀord A Facial"

March 24

Rise 'N Shine featured in "20 AntiAging Moisturizers That'll Make You Look Like Your Younger Self"

inthenameofskin.com

March 25

Honey Potion included in "YOUTUBE - MARCH SKINCARE REVIEW"

allure.com

March 26

Green Clean in "11 Cleansing Balms for Every Skin Type"

refinery29.uk (UK)

uk.style.yahoo.com (UK)

townandcountrymag.com

AD VALUE

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

RETAILER CREDIT

4,759,473

Sephora

n/a

Sephora

n/a

Cult Beauty

n/a

Cult Beauty

1,719,352

Sephora

10,000

Cult Beauty

3,503,499

Farmacybeauty.com

(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)

LINK

http://www.instyle.com/ $237,973.65 (based on $50 beauty/skin/natural-skincareCPM) brands-to-know http:// www.beautybyjellybean.com/ 2017/03/skincare-tryn/a outs.html http://www.refinery29.uk/ 2017/03/146097/best-facen/a masks-beauty#slide-13

https://uk.style.yahoo.com/ best-face-masks-cantn/a aﬀord-071000678.html http:// www.townandcountrymag.co m/style/beauty-products/ g9164956/best-anti-agingn/a creams/ http:// www.inthenameofskin.com/ 2017/03/youtube-marchn/a skincare-review.html

http://www.allure.com/gallery/ n/a best-cleansing-balms

Press Status – March 2017 Confirmed/Published OUTLET

COUNTRY

DATE

ARTICLE DESCRIPTION

March 27

Green Screen SPF 30 in "City Beauty: Hair & Skin Treatments That Block Pollution To Keep You Looking Young"

March 27

Hydrating Coconut Gel Mask in "MASK MONDAY: FARMACY GEL MASKS"

March 27

Honey Potion featured in "Oh HONEY!"

beautybyjellybean.com

March 30

Clear Bloom and Green Clean in "CURRENTLY LOVING: CLEANSERS"

People en Espanol

April

Honey Potion featured in roundup

Women's Health

April

Marie Claire

April

hollywoodlife.com

alexandmike.life

Woman's Day (Australia)

Australia

AD VALUE

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)

RETAILER CREDIT

LINK

http://hollywoodlife.com/ listicle/anti-pollution-beautyproducts-hair-skin$11,873.46 (based on $10 treatments-block-city-smogCPM) shop/

11,873,459

Sephora

n/a

Sephora

1,313,000

Farmacybeauty.com

http://alexandmike.life/maskn/a monday-farmacy-gel-masks/ http://hollywoodlife.com/ listicle/anti-pollution-beautyproducts-hair-skintreatments-block-city-smogn/a shop/

n/a

Sephora

http:// www.beautybyjellybean.com/ 2017/03/currently-lovingn/a cleansers.html

550,204

Farmacybeauty.com

$92,500.00

Invincible featured in "Message on a Bottle"

1,511,791

Farmacybeauty.com

$215,900.00

Green Clean featured in "Inspiration Board: Natural"

1,006,598

$166,400.00

Press Status – March 2017 Confirmed/Published OUTLET

Clin d’œil (Canada)

COUNTRY

Canada

HOW Magazine

NICHE (Canada)

Cooking Light

Canada

DATE

ARTICLE DESCRIPTION

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

AD VALUE

(CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)

RETAILER CREDIT

LINK

April

Green Clean included in glowy skin story

39,549

Farmacybeauty.com

$6,733.26

Spring 2017

Farmacy and VP+C featured in round-up of award winning designs from around the world

11,672

$4,200.00

Spring 2017

Sleep Tight featured in "Beauty As Mother Nature Intended"

4,500,000

Farmacybeauty.com

n/a

May

Hydrating Coconut Gel Mask - Oil Control featured in "The Allure of Carrot"

1,793,587

Farmacybeauty.com

$160,900.00

TOTAL CONFIRMED PLACEMENTS

218,667,146

$5,236,058.45

Digital Marketing Overview Farmacy March Report Highlights  Total sales on FarmacyBeauty.com were $29,300 for the month. The three highest sales drivers were organic search, paid search and Farmacy email newsletters.   Conversion rates are consistently high - 3.09% on desktop and the top selling products by sales $ are Sleep Tight, Honey Potion Perennial Picks, Green Screen and Invincible. Google AdWords campaigns generated $6,233 in sales with a conversion rate of 2.54% on a media investment of $1,900  Buyers skew older: 25-35 year olds accounted for 36% of traffic but only 22% of sales, while 45-54 year olds are 11% of traffic yet account for 21% sales. New York, Los Angeles, Seattle, Washington, Indianapolis were the cities with the highest sales for the month.   Farmacy Facebook posts reached 107,780 consumers in March. Traffic referred from Facebook had a 2.12% ecommerce conversion Rate.   The Instagram follower count continued to grow rapidly, adding 3,000 new followers in the month for a total 17,900.

Sales Report 2016/17 $47,920 $40,324 $36,629 $30,129 $29,300

$20,868 $14,452

$4,004

$3,016

$15,176

$17,175

$12,465

$5,369

Sales & Conversions With the launch of the Google Adwords and Shopping campaigns, search continues to be the largest driver of sales, with Email also a strong driver.

Channel Grouping

Sessions

New Users

Bounce Rate

Pages

DuraDon

Conversion Rate

TransacDons

Revenue

Organic Search

9775

6747

46.49%

3.35

154.07

1.43%

140

$9,292.18

Paid Search

4177

2828

39.69%

3.65

158.73

2.54%

106

$6,329.32

Direct

3304

2356

55.24%

2.84

143.99

1.96%

$4,998.28

1389

410

43.12%

4.46

217.49

10.08%

140

$7,708.17

Social

1312

1086

33.92%

3.16

109.70

0.76%

$477.15

Referral

981

662

52.80%

3.11

147.72

0.61%

$332.00

Display

410

233

63.41%

2.38

109.17

0.73%

$236.70

21349

14323

46.14%

3.36

153.66

2.35%

470

$29,373.80

Adwords and Shopping Campaigns Strong ROI with Adwords and Shopping campaigns, despite competitive environment Campaign

Clicks

Cost

CPC

Sessions

Bounce Rate

Pages

Conversion

TransacDons

Revenue

Google Adwords

3,391

$1,866.67

0.55

4052

39.72%

3.65

2.49%

$5,989.42

Google Shopping

104

$40.59

0.39

119

62.18%

2.31

5.04%

$243.90

3,495

$1,907.26

0.55

4171

39.72%

3.65

2.49%

104

$6,233.32

TOTAL

TraďŹ&#x192;c & Conversion by Device Category Desktop conversion rates continue to outperform the norm. Device

Sessions

Bounce Rate

Pages

DuraDon

TransacDons

Revenue

Conversion Rate

Mobile

10,432

51.18%

2.86

125.55

134

$7,756.37

1.28%

Desktop

8,384

40.79%

3.87

182.02

259

$16,760.35

3.09%

Tablet

1,861

43.85%

3.84

174.61

$3,358.21

2.69%

TOTAL

20,677

46.31%

3.36

152.86

443

$27,874.93

2.14% 45

Sales by Demographic Buyers skew older: 25-35 year olds accounted for 36% of traďŹ&#x192;c but only 22% of sales, while 45-54 year olds are 11% of traďŹ&#x192;c yet account for 21% sales and 55-64 year olds accounted for 14.5% of sales Age

Sessions

% Sessions

Revenue

% Sales

Pages

TransacDons

Conversion

25-34

5159

36.04%

$4,124.28

22.15%

3.31

1.40%

18-24

3240

22.64%

$3,530.84

18.97%

3.36

1.45%

35-44

2656

18.56%

$3,110.98

16.71%

3.25

2.18%

45-54

1639

11.45%

$3,935.91

21.14%

3.76

3.23%

55-64

1101

7.69%

$2,690.18

14.45%

4.00

4.00%

65+

519

3.63%

$1,223.55

6.57%

3.64

3.85%

Total

14314

100.00%

$18,615.74

100.00%

3.43

294

2.05%

Product Name

Sales by Product Sleep Tight and Honey Potion were the highest grossing items. Green Screen performed vey well for its launch with 63 units sold.

QuanDty Sold

Gross Sales

SLEEP TIGHT

$4,368.00

HONEY POTION

$2,968.00

Perennial Picks

$2,790.00

GREEN SCREEN

$2,268.00

INVINCIBLE

$2,080.00

Green Clean

$2,074.00

Renewing AnD-Aging Kit

$2,046.00

HONEY SAVIOR

$2,006.00

RISE â&#x20AC;&#x2DC;N SHINE

$1,840.00

EYE DEW

$1,596.00

Skin Savior Gi` Set

$1,215.00

NEW DAY

$900.00

SKIN DEW

$660.00

CLEAR BLOOM

$630.00

BRIGHTENING Coconut Gel Mask

$528.00

CLEAR DAY Coconut Gel Mask Medley

$480.00

NEW DAWN Coconut Gel Mask Medley

$408.00

LAVENDER MINT LIP BLOOM

$297.00

DEEP MOISTURE Coconut Gel Mask

$288.00

HONEY GINGER LIP BLOOM

$247.50

STRAWBERRY BASIL LIP BLOOM

$247.50

$240.00

ANTI-WRINKLE Coconut Gel Mask

$192.00

OIL CONTROL Coconut Gel Mask

$192.00

SOOTHING Coconut Gel Mask

$168.00

CITRUS LEMONGRASS LIP BLOOM

$115.50

VANILLA MINT LIP BLOOM

$66.00

APPLE ROSEMARY LIP BLOOM

$66.00

Sweet Lips Gi` Set FIRMING Coconut Gel Mask

Traï¬&#x192;c Report 2016/17 28,162

21,439 18,085

18,891

16,036 12,880 8,453

13,480 11,472

13,373 11,601

9,134

6,237

Traﬃc Summary Honey Potion was a most viewed product page and both Honey Savior and Honey Potion were top landing pages.

Traﬃc: Visits: New Visitors: Returning Visitors: Page Views: Pages/Session: Avg. Duration: Bounce Rate:

21,349 66.96% 33.04% 72,756 3.36 2:34 46.14%

Top 5 Pages: Home Page Skincare Category Page Honey Potion Cart Gift Sets

Top 5 Landing Pages: Home Page Honey Potion Honey Savior Sleep Tight Skin Dew

Page

Individual Page TraďŹ&#x192;c Home page bounce rate is excellent.

Home

Pageviews

Bounce Rate

13,899

28.30%

skin-care

7,518

55.43%

honey-poDon

3,807

79.04%

cart

2,634

60.63%

gi`-set

2,374

50.62%

honey-savior

2,355

75.78%

sleep-Dght

2,311

76.43%

face-mask

2,214

58.69%

about-farmacy

2,165

65.05%

green-clean

2,011

63.93%

skin-carepage2

1,870

70.00%

honey

1,827

44.96%

perennial-picks

1,803

65.69%

lip-balm

1,619

60.71%

checkout

1,318

65.22%

my-shop

1,310

39.22%

green-screen

1,198

73.94%

eye-dew

1,100

57.55%

skin-savior-gi`-set

1,091

71.64%

rise-n-shine

1,068

71.37%

invincible-anD-aging-serum

992

76.92%

skin-dew

973

81.05%

my-account

898

36.36%

anD-aging-kit

848

80.00%

clear-bloom

796

69.80%

71,756

46.14%

Top 25 Cities New York, Los Angeles, Seattle, Washington, Indianapolis were the cities with the highest sales for the month.

City New York

Sessions

Pages

DuraDon

TransacDons

Revenue

1914

3.29

165.56

$1,519.13

Los Angeles

680

3.06

164.53

$583.45

Seable

195

3.54

135.04

$574.76

Washington

274

3.26

161.81

$335.70

Indianapolis

4.13

130.62

$608.80

Phoenix

107

3.57

203.76

$315.45

Atlanta

163

2.88

169.40

$266.30

5.83

314.11

$218.70

AusDn

130

3.48

178.23

$296.30

Tampa

3.53

101.47

$241.10

110

2.89

111.64

$208.95

3.88

241.16

$202.00

11.20

224.40

$373.50

Providence

4.38

112.29

$293.00

Alexandria

7.29

233.86

$238.63

Saint Paul

4.87

191.90

$237.15

Massillon

8.25

243.00

$202.30

Shawnee

7.71

241.57

$188.00

7.36

228.36

$411.00

Macomb

25.00

5405.00

$376.00

Fort Lee

4.00

100.35

$260.00

Joplin

10.33

281.33

$222.70

Five Corners

24.50

1920.50

$206.00

Porto

3.89

549.89

$196.00

Albuquerque

San Diego Long Beach Scituate

Jeddah

Email Campaigns

Campaign

Subscribers

15% OFF

Open Rate

Opens

Click Through %

Sessions

Pages / Session

Conversion Rate

TransacDons

Revenue

n/a

175

7.08

21.71%

2263.49

Sleep Tight March 6

7475

26.40%

1992

2.70%

347

4.46

8.36%

1659.60

Celebrate Spring 3 Free

8242

20.20%

1665

1.80%

166

5.90

12.65%

1375.55

Green Screen Plus FREE Sample

8055

21.50%

1727

1.70%

167

3.72

10.78%

836.70

Green Screen Launch

7935

21.50%

1701

2.70%

278

2.82

5.76%

742.48

Sleep Tight March Resend March 10

7872

16.90%

1327

1.10%

111

4.26

9.01%

566.35

4.42%

132

7444.17

TOTAL

Email Subscribers 2016/17 8,460

Coupon Usage

7,049

The number of coupons that were redeemed on FarmacyBeauty.com this month. Coupon Usage

Transac:ons

Sales Value

Email Sign Up 15% oďŹ&#x20AC;

196

$13,800

7,560

5,517 4,869 4,199 3,633

2,234 1,171

1,357

2,650

3,107

1,699

Website Top 10 Videos Viewed

Website Top Video Views Video

Plays

Finishes

Percent

% Viewers

Pageviews

Farmacy Brand Video

276

131

2165

12.75%

Green Clean TesDmonial by Anita

271

2011

13.48%

Demo: Honey PoDon

254

3807

6.67%

Sleep Tight Video

184

2311

7.96%

Farmacy Echinacea GreenEnvy Honey

178

3807

4.68%

Green Clean TesDmonial by Tiï¬&#x20AC;any

167

2011

8.30%

Demo: Honey Savior

166

2355

7.05%

HydraDng Coconut Gel Masks

155

2311

6.71%

Perennial Picks TesDmonial by Anita

155

1803

8.60%

Sleep Tight TesDmonial Jasmine Rossol

150

2311

6.49%

Invincible Serum Video

146

992

14.72%

Demo: Sleep Tight

135

2311

5.84%

Honey PoDon TesDmonial by Amanda

127

3807

3.34%

Clear Bloom Video

106

796

13.32%

Honey PoDon TesDmonial by Njeri Harris

101

3807

2.65%

Honey PoDon TesDmonial by Beauty by Jellybean

3807

2.57%

New Day

677

14.03%

Rise 'N Shine TesDmonial by Jess

1068

8.24%

HydraDng Coconut Gel Mask TesDmonial by Kaily

2729

3.08%

Sleep Tight TesDmonial by Kaily

2311

3.42%

Kaily - Invincible

992

7.46%

Display Advertising Campaigns Month Impressions Clicks Landing Page Visits Conversions

Total 245,285 397 3,093 98

Revenue

$6,412.60

Average Order

$65.43

YouTube Channel 79 Videos 186 Subscribersâ&#x20AC;¨ 10,528 Video Views

Facebook Page Reach Overall Page Reach From January 2016 â&#x20AC;&#x201C; March 2017 Month

Organic Reach

Paid Reach

Total Reach

Total Reac:ons, Comments & Shares

New Likes

# of Posts

January

1,176

77,269

88,445

186

2,168

February

7,924

22,031

29,955

109

932

March

9,976

53,912

63,888

151

1,847

April

7,388

107,871

115,259

172

660

May

16,346

98,511

114,857

306

1,935

June

7,441

196,575

204,016

434

1,569

165,168

135,982

301,150

1,265

3,934

August

57,234

409,139

466,373

1,855

14,108

September

29,423

112,102

141,525

241

1,535

October

14,555

75,645

90.200

249

1,353

November

23,238

152,295

175,533

320

2,497

December

29,890

154,737

184,627

486

3,096

January

46,324

204,739

251,063

466

2,169

February

34,235

250,374

284,609

204

2,013

March

33,428

74,352

107,780

143

1,316

July

March Facebook Posts 49 Facebook Posts 2,466 Engaged Users 33,428 Organic Reach 74,352 Paid Reach 107,780 Total Reach 74,370 Organic Impressions 75,547 Paid Impressions 149,917 Total Impressions Facebook TraďŹ&#x192;c Conversions: 189 Sessions 163 New Users 2.12% Ecommerce Conversion Rate 4 Transactions $253.65 Revenue

March Facebook Promotions Farmacyâ&#x20AC;&#x2122;s paid posts in March enjoyed an average reach of 2,398 viewers while the brandâ&#x20AC;&#x2122;s average organic reach per post was 1,023.

Boosted posts and promoted ads on Facebook throughout the month resulted in: 621 Post Likes 20 Comments 25 Shares 638 Photo/Link Clicks

Instagram Account Growth Increase of Followers From March 2016 - March 2017 17,880 14,950 13,008

8,818

4,576

5,002

5,446

5,813

6,172

6,836

9,754

10,924

7,454

March Instagram Posts 17,880 Followers (+20% from LM) 49 Instagram Postsâ&#x20AC;¨ 18,599 Likes 200,748 Impressions* 161,795 Reach** 445 Comments Instagram TraďŹ&#x192;c Conversions: 925 Sessions 788 New Users 0.65% Ecommerce Conversion Rate 6 Transactions $223.50 Revenue

*Impressions = The total number of times our posts have been seen **Reach = The number of unique accounts that have seen posts

March Instagram The launch of Green Screen was one of the most popular events in March for Farmacyâ&#x20AC;&#x2122;s Instagram account, providing the second most popular hashtag (#spf) and the third most commented on photograph.

Farmacyâ&#x20AC;&#x2122;s following on Instagram continued to grow in March, with a minimal loss of fans during the month.