FARMACY WEBSITE AND DIGITAL MARKETING REPORT February 2016
FarmacyBeauty.com Traffic Summary
Traffic Visits: New Visitors Page views: Pages/Session: Avg. Duration:
6,341 78.43% 15,712 2.48 1:59 min
Top 5 Pages: Home Page Shop Deep Moisture Mask Sleep Tight Invincible
Top 5 Landing Pages: Home Page Shop Deep Moisture Mask The Farmers Meet Farmacy Beauty Eye Dew
FarmacyBeauty.com Traffic Overview
FarmacyBeauty.com Traffic % New Sessions
Bounce Rate
Pages / Session
Ecommerce Conversion Rate
Default Channel Grouping
Sessions
Organic Search
2912
75.03%
45.64%
3.11
1.24%
36
$1977.50
Direct
1271
74.98%
66.25%
2.25
1.42%
18
$892.00
Paid Search
1178
93.55%
79.80%
1.47
0.17%
2
$86.00
Referral
758
81.66%
72.96%
1.97
1.06%
8
$573.00
Social
234
54.70%
52.99%
2.62
0.43%
1
$52.00
Total
6388
78.29%
59.69%
2.47
1.08%
69
$4073.00
Transactions
Revenue
FarmacyBeauty.com Individual Page Traffic Page Home Shop Deep Moisture Mask Sleep Tight Invincible Reviews Eye Dew Seedling Kit Blog Page Cart The Farmers Meet Farmacy Beauty (Blog) New Day Rise N' Shine Clear Bloom Checkout Brightening Mask Strawberry Basil Lip Bloom Honey Ginger Lip Bloom Lip Bloom Landing Page Soothing Mask Oil Control Mask Firming Mask Clear Day Mask Medley Apple Rosemary Lip Bloom Total
Pageviews
Bounce Rate 3583 4211 942 590 502 496 474 433 397 379 370 337 317 304 142 137 135 128 127 119 118 115 111 106 15790
42.99% 68.89% 87.17% 88.97% 74.24% 61.76% 82.94% 75.00% 55.56% 55.56% 29.19% 78.89% 86.73% 79.66% 62.50% 76.92% 61.76% 41.82% 78.81% 76.92% 60.00% 55.17% 63.64% 65.52% 59.69%
Promotions Valentine’s Day Promotions: Farmacy Seedling Kit – on Sale Website: Two Blog Posts | Tasty Treats For Your Valentine & How To Get A Gorgeous Glow This Valentine’s Day
Brandbacker: Find Your Flavor with Lip Bloom Blog Posts: 10 Total Reach: 517,143 Social Reach: 91,984 Viral Reach: 423,544 Likes: 788 Comments: 49
FarmacyBeauty.com Blog Posts Ask Caroline: Use a Soothing Hydrating Mask to help sensitive skin 60 Page Views 46 Unique Pageviews 1:31 Avg. Time on Page
Wellness: Chocolates for Valentines Day 77 Page Views 68 Unique Pageviews 2:50 Avg. Time on Page
Wellness: Use the Farmacy Seedling Kit to glow this Valentine’s Day 14 Page Views 13 Unique Pageviews 5:07 Avg. Time on Page
Ask Caroline: Use Invincible to help hyperpigmentation 1 Page Views 1 Unique Pageviews 00:04 Avg. Time on Page
Promotions Valentine’s Day Product: Lip Bloom – Pick Your Favorite Flavor and Get Kissable Lips for Valentine’s Date Night Social: Facebook and Instagram Giveaway of Lip Bloom before Valentine’s Day Weekend Website: Two Blog Posts | Tasty Treats For Your Valentine & How To Get A Gorgeous Glow This Valentine’s Day Promotions: Farmacy Seedling Kit – on Sale
Facebook Top Boosted Posts People Reached: 28,970 | Number of Posts: 23 | Total Likes: 2,283
Valentine’s Day Seedling Kit: 5 Days for Glowing Date Night Skin! 12.2K Reach | 312 Likes, Comments & Shares | 240 Post Clicks
Spoil Yourself For Valentine’s Day with the Farmacy Seedling Kit. 5.1K Reach | 176 Likes, Comments & Shares | 46 Post Clicks
Blog Post: Farmacy’s Favorite Chocolates for Valentine’s Day 4.7K Reach | 213 Likes, Comments & Shares | 46 Post Clicks
Facebook Top Organic Posts Article from The Guardian: Monarchs are Returning 835 Reach | 38 Likes, Comments & Shares | 23 Post Clicks
Shop for your favorite flavor Lip Bloom on FarmacyBeauty.com 823 Reach | 28 Likes, Comments & Shares | 25 Post Clicks
Ask Caroline: Stressing Out over Sensitive Skin 506 Reach |12 Likes, Comments & Shares | 6 Post Clicks
Top Instagram Posts #ReGram from Blushing Biddies’ Blog: Eye Dew my new go-to eye cream! 124 Likes | 1 Comment
#ReGram from @holley.rogers Masks are perfect for a rainy day, pick yours up at Sephora 102 Likes | 2 Comments
Top Instagram Posts Valentine’s Day Giveaway: Comment how you’re celebrating for a chance to win a Lip Bloom. Image from Brandbacker Blogger @alexandrannewman #sharingthelove #Vday # Giveaway 93 Likes | 30 Comments