Press Recap November 2016
AD VALUE: $749,873.61 Total Media Impressions: 124,686,624
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Health, Wellness & Modern Green Living
Holiday Gift Guide + 225 ELEGANT
ECO GIFTS
PLUS The Joy of Mindful Giving Cultivating Compassion Beautiful Body Oils
Organic Holiday Cocktails Winter Warming Teas DECEMBER 2016
A Lifestyle Publication
www.organicspamagazine.com
2016 Holiday Gift Guide
Stocking Stuffers Timeless Collection The Holiday Opulence MyoxyCaviar Collection, a luxury gift set features four star products from the renowned brand that defend against the signs of aging. This lovely gift is packaged in a beautiful gift box. $318; pevonia.com
Ola’s Tropical Mini Trios This Season give your loved ones a Tropical Spa Stay-cation with Ola’s Tropical Mini Trios! Available in five delicious island scents guaranteed to make everyone happy! Our newest scent Rainforest is delicately fragrant and grassy, evoking the sweet, earthy aroma of the ancient Hawaiian rain forest. Featuring three all natural plant based products: body wash, body lotion and hydrating body mist. 15% off through 12/15. Free shipping for orders over $75. www.hawaiianbodyproducts.com
Perfect Palette The Zuzu Luxe Eco Chic Pro Palette, a sleek case with four gorgeous shades that flatter many complexions, is a perfect party gift. gabrielcosmeticsinc.com
Pucker Up With a hydrating blend— including caster seed oil, cichoric acid and sunflower seed oil—the only question will be which of the Farmacy Lip Bloom Hydrating Lip Balm’s six flavors to stuff stockings with. $16.50, farmacybeauty.com
www.organicspamagazine.com
Pretty Palette This lovely Vapour Beauty Artist Multi-Use Palette features three gorgeous shades in one slim irresistible palette. $46; vapourbeauty.com
Buzz Off The Burt’s Bees Endless Shine Trio Lip Shines are a twofer: They deliver a pop of sheer, shiny color and hydrate thanks to sunflower seed oil and apricot wax. $9.99; mass retailers
Manuka, Honey If you are addicted to manuka honey like we are, you’ll want to share skin-softening Wedderspoon Manuka Honey Artisanal Soaps—Oatmeal, Lemongrass, Tea Tree—Ecocert-certified, and made with organic ingredients. wedderspoon.com
Hands On A little set of healing hydration, John Masters Organics Hand Cream Collection features three handy tubes—Orange & Rose, Lime & Spruce, Lemon & Ginger—that are perfect for purse or gym bag. $14; johnmasters.com
Organic Spa Magazine | November-December 2016
65
BEAUTÉ
4 partys, 4 trousses Le compte à rebours ne fait que commencer, et les invitations aux partys des fêtes s’enchaînent déjà à un rythme effréné? Pas de panique! On vous propose les trousses beauté les mieux garnies pour vos mondanités. texte LAURENCE LÉVY
Pochette La Pomponeuse (Poupées russes), de Les Gamines (24 $; etsy.com).
3
2
PHOTOS:GUY BEAUPRÉ | STYLISME PHOTOS: THÉO DUPUIS-CARBONNEAU ET DAVOR NIKOLIC.
1
WEEKEND AU CHALET
4
6
Direction le Nord, avec toute la marmaille, pour réveillonner à la campagne? Vite, on se fait un plan beauté polaire pour ne pas perdre la face cet hiver! Dans notre trousse, on apporte... des soins «cocons» pour affronter de belle façon les caprices de dame Nature. 1. Crème anti-irritations CU-ZN+, d’Uriage (15 $). Ce soin a tout bon: il apaise les irritations, soigne les coupures et les éraflures, et calme même l’érythème fessier. Aucun doute possible: c’est le parfait allié beauté de tous les membres de la famille!
5
4. Hydraforce BB (Teint clair), de Lise Watier (39 $). D’un geste,
(60 $). Nourrir, protéger et sublimer la peau autant que les cheveux: voilà ce que promet cette huile à tout faire.
ce soin hydrate et protège l’épiderme des intempéries, tout en le recouvrant d’un voile teinté à effet bonne mine. Que demander de plus? 5. Patchs lift contour des yeux Lift & Repair, d’Institut Esthederm (69 $). On pose ces patchs émollients sous nos yeux avant de s’installer au coin du feu, une tisane à la main. Ne reste plus qu’à relaxer quelques minutes, le temps que les bandelettes s’affairent à décongestionner les bouffissures et à lisser les ridules.
(6 $; sephora.ca). Incroyable mais vrai: ces masques en tissu, à enfiler pendant 20 minutes, réhydratent nos pieds desséchés par le frottement incessant des chaussures et des chaussettes.
de Farmacy (22 $; sephora.ca). Difficile de résister à ce baume soyeux enrichi d’antioxydants et d’huiles naturelles, qui rend les lèvres lisses, douces et souples. Encore plus dur? Ne pas succomber à son parfum citronné!
2. Huile sèche sublimatrice 5 sens, de René Furterer 3. Masque pieds amande, de Sephora Collection
ellequebec.com
6. Baume pour les lèvres Lip Bloom (Citrus Lemongrass),
| 121 |
ELLEQUÉBEC décembre 2016
HOLIDAY 2016 | TORONTO
HOME FOR THE HOLIDAYS
Our gift to you this season? Chill party looks, major glitter lips, shoes good enough to eat and the reminder that, sometimes, cool girls stay in
SHOPPING
ARIES
MARCH 21–APRIL 19
“Aries symbolizes the beginning—it’s the sign of spring. With Aries, think about the face and the head. You could give her a gift certificate to the best salon in your city. Or something soothing, because this is a sign that’s constantly moving and is very athletic, so when it’s bath time, they want to relax.”
TAURUS
HAIRSTORY NEW WASH, $53, SHOPHAIRSTORY.COM. EUGENIA KIM HAT, $341, EUGENIAKIM.COM. ESCENTS AROMA DIFFUSER, $60, ESCENTS.CA. FRESH ZODIAC OVAL SOAP IN ARIES, $18, SEPHORA.CA
“Taurus is the most sensorial sign of the zodiac. It’s like the toddler, exploring everything—shaking it and smelling it. You should definitely get a beautiful perfume for a Taurus. This sign rules the neck, so you could also get her a beautiful necklace or scarf.”
APRIL 20–MAY 20
VICTORIA’S SECRET BRALETTE, $44, VICTORIA’S SECRET. EOS SHIMMER LIP BALM IN PEARL, $8, LOBLAWS. CHARLOTTE SIMONE SCARF, $250, CHARLOTTESIMONE.COM. VIKTOR & ROLF FLOWERBOMB FROZEN ROSE, $132 (50 ML), HUDSON’S BAY
HEY GIRL, WHAT’S YOUR SIGN? Fashion’s favourite astrologer, Susan Miller, divines a stellar zodiac guide By Rani Sheen and Jillian Vieira
GEMINI
MAY 21–JUNE 20
“Geminis are using their hands all the time—and a lot of people don’t take good enough care of their hands. Give her a manicure at a nice salon where she’ll be treated like royalty. Geminis love to travel and take frequent, short trips, so you could also give her an overnight bag.” RIMOWA SUITCASE, $650, RIMOWA.CA. MELANIE AULD RING, $120, MELANIEAULD.CA. LE MINI MACARON GEL MANICURE KIT IN CASSIS, $46, HUDSON’S BAY. BEAUTYCOUNTER THE JET SET, $75, BEAUTYCOUNTER.COM
14
soaps, each adorned with its birthstone and a miniature reading tucked inside. Miller spends most of her time writing free detailed forecasts for her six million readers, amounting to thousands upon thousands of words per month, but there’s one thing she won’t divulge: “I can’t tell people what my sign is because then I get hate mail,” she explains. “They’ll think I’m partial to one sign.” In the spirit of fairness, we asked Miller how to shop for every star sign on your list.
“HEY GIRL, LET ME GIVE YOU A HAND MASSAGE TONIGHT. YOU DESERVE IT.”
CANCER
JUNE 21–JULY 22
“Cancer, a water sign, cares so much about others. She also has beautiful skin. There’s a certain luminosity about it; it’s almost as if she has a light bulb inside that’s glowing. She’s very feminine—if there’s a season where clothes aren’t soft and pretty, she’ll skip the season—so you should give her a beautiful blouse with ruffles.” ILA GLOWING RADIANCE AROMA ROLLER, $44, PETALANDPOST.COM. CA & LOU NECKLACE, $709, CAANDLOU.COM. FARMACY HONEY POTION RENEWING ANTIOXIDANT HYDRATION MASK, $75, SEPHORA.CA. REBECCA TAYLOR DRESS, $1,064, REBECCATAYLOR.COM
compact
PHOTOGRAPHY: ISTOCK PHOTO (ILLUSTRATIONS); GETTY IMAGES (GOSLING)
We rarely do anything without consulting Susan Miller. God forbid we should swipe right, book a job interview or invest in Brother Vellies booties only to discover that Mercury was in retrograde. The high priestess of the Astrology Zone app and website, Miller is also a fashion-world fave: She writes columns for style mags from the U.K. to Japan and collaborates with companies like Neiman Marcus and Fresh, for whom she has designed 12 beautifully packaged zodiac
| HOLIDAY 2016 | THEKIT.CA
Be a WONDER WOMAN: Juices that POW and WOW!
FEEL YOUR BEST!
NATURALLY, DANNY SEO
21 SUPERCHARGED RECIPES TO BOOST YOUR HEALTH
GOT BIOFILM? WHY IT’S MAKING YOU SICK
(AND HOW TO GET RID OF IT)
WINTER 2017
WHO DO YOU #CARRYLIGHT FOR?
W AT C H N E W S H OO U R W! N AT U
R DA N N A L LY,
Y S EO EVER Y S AT URD MORN I N G O AY N
YES!
Printed In U.S.A.
FREE ORGANIC SNACKS COUPONS INSIDE pg. 20 (limit 1 per reader)
COVER Naturally Winter 2017 ALT SHIP.indd 1
DISPLAY UNTIL MARCH 6, 2017
11/4/16 3:02 PM
Best Of Beauty Repair sun-damaged skin with Mad Hippie's vitaminC powerhouse. $33.99; MA DHIPPIE.COM
78-87 Feature Gift Guide SHIP.indd 79
Renew and hydrate with this warming mask from Farmacy, made with moisturizing honey.
Say "buh-bye" to dark circles with Indie Lee's lush calendula-infused eye balm.
$56; SEPHORA.COM
$42; I NDI E LE E . C OM
Huxley's Sahara-cactus extract gives tired skin a big drink of water. $58; GLOW REC I P E . C OM
A nature-meets-science brand, Karyng helps your skin rejuvenate overnight with this night cream. $75; K A RYNG. CO M
NATURALLYDANNYSEO.COM
79
11/1/16 12:36 PM
PRESS STATUS – NOVEMBER 2016 CONFIRMED / PUBLISHED
DATE
DATE
CIRCULATION (print); ARTICLE DESCRIPTION UNIQUE VISITORS / MONTH (digital)
INMagazine.com (Canada) November 01
Honey Potion included in a piece on the bene@its of masking for men
Racked.com
November 03
Lip Blooms are featured in a piece on lip balms that work well and don't taste disgusting
Yahoo.com
November 03
RD.com
November 05
RETAILER CREDIT
AD VALUE (CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
LINK
http://inmagazine.ca/ n/a 2016/11/maskedbehaviour/
20,508
Sephora
2,762,012
Sephora.com
http://www.racked.com/ n/a 2016/11/3/13489242/ best-lip-balms
Pickup of the Lip Bloom coverage from Racked
69,081,091
Sephora.com
https://www.yahoo.com/ beauty/where-lip-balmsn/a actuallydon-160202397.html
Anti-Wrinkle Gel Mask included in a mask roundup
2,483,634
FarmacyBeauty.com
http://www.rd.com/ n/a health/beauty/facemasks-fall/
FarmacyBeauty.com
http:// www.amongmen.com/ n/a style-grooming/ grooming/lip-service/
AmongMen.com (Canada) November 07
Lip Blooms are featured on AmongMen.com in a piece on lip products
IntotheGloss.com
November 08
Sleep Tight and sheet masks are included in a pro@ile
Bustle.com
November 09
Perennial Picks are included in a holiday gift set roundup
bowsandsequins.com
November 11
Sheet Masks mentioned in "my favorite beauty buys"
32,273
Sephora.com
https://intothegloss.com/ n/a 2016/11/alyse-archercoite/
1,177,483
Sephora.com
https://www.bustle.com/ articles/193633-18n/a holiday-skincare-sets-totry-if-youre-stuck-in-abeauty-rut
8,500
Sephora.com
307,440
$1,777.50
http:// www.bowsandsequins.co m/2016/11/11/musthave-beauty-favorites/
PRESS STATUS – NOVEMBER 2016 CONFIRMED / PUBLISHED
DATE
DATE
ARTICLE DESCRIPTION
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
RETAILER CREDIT
AD VALUE (CPM = cost per thousand aka the price of 1,000 advertisement impressions on one webpage)
November 14
Honey Potion is reviewed
n/a
FarmacyBeauty.com, Sephora, QVC
November 14
Deep Moisture Hydrating Coconut Gel Mask highlighted in beauty gifts to give & get
8,500
QVC
womenshealthmag.com
November 14
Hydrating Coconut Gel Mask featured in "Why You Should Add Leafy Greens to Your Beauty Routine"
7,616,908
Sephora.com
LatinBlah.com
November 16
Farmacy brand is mentioned
n/a
n/a
thestripe.com
November 21
Honey Potion featured in "Gift Guide 2016: The Homebody"
56,736
Sephora.com
MyLipAddiction.com
bowsandsequins.com
AmongMen.com (Canada) November 21
Skin Dew featured in "About Face: 4 Must-Have/ Must-Use Serums"
OK! Weekly
November 21
Skin Dew featured in a roundup on #SkinGoals
November 25
Sleep Tight featured in "17 BEAUTY PRODUCTS THAT WILL IMPROVE YOUR SKIN WHILE YOU SLEEP"
wmagazine.com
32,273
FarmacyBeauty.com
477,030
Sephora
1,666,435
FarmacyBeauty.com
LINK
https:// mylipaddiction.com/ 2016/11/14/farmacyn/a beauty-honey-potion-areview-mylipaddictioncom/ http:// www.bowsandsequins.com $395.00 /2016/11/14/holiday-giftguide-qvc-beautyproducts/ http:// www.womenshealthmag.c n/a om/beauty/kale-spinachbeauty-products http:// www.latinblah.com/5n/a cosas-para-mejorar-tusueno/ n/a
http://thestripe.com/ 2016/11/best-cozy-gifts/
http:// www.amongmen.com/ n/a style-grooming/grooming/ face-4-must-have-mustuse-serums/ $58,895.00 http:// www.wmagazine.com/ gallery/17-beautyn/a products-that-willimprove-your-skin-whileyou-sleep#13
PRESS STATUS – NOVEMBER 2016 CONFIRMED / PUBLISHED
DATE
DATE
ARTICLE DESCRIPTION
buzzfeed.com
November 28
Farmacy included in "All The Best Cyber Monday Beauty Deals" roundup
inhautepursuit.com
November 29
shape.com
November 29
wwd.com
November 30
entrepreneur.com
November 30
IN Magazine (Canada)
November / December
Honey Savior and Honey Potion featured in "FARMTO-FACE: FARMACY HONEY POTION & HONEY SAVIOR" (Hydrating Coconut Gel Mask and New Day also mentioned) Honey Potion included in "These Face Masks Were Made for Winter-Weathered Skin" Farmacy brand story, with Mark Veeder quoted throughout, featured in "Farmacy Expands Farm-toFace Skin Care With Japan QVC Launch" Honey Potion and quotes from Mark Veeder featured in "The Strategies These 3 Beauty Startups Use to Stand Out It's about rethinking growth." Honey Potion included in a piece on the bene@its of masking for men
AD VALUE (CPM = cost per thousand aka the price of 1,000 advertisement RETAILER CREDIT LINK impressions on one webpage) https:// www.buzzfeed.com/ mallorymcinnis/all-the18,496,383 FarmacyBeauty.com n/a best-cyber-monday-beautydeals? utm_term=.sjXWLeqVW#.ta 16g7qO6
CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
http:// www.inhautepursuit.com/ n/a farmacy-honey-potion-andhoney-savior/
14,000-16,000
FarmacyBeauty.com, Sephora, QVC
3,792,507
Sephora
1,400,000
Sephora (J.C. Penney outposts), QVC, QVC’s BeautyIQ channel
13,906,432
Sephora, QVC
$556,257.28 (based on $40 CPM)
https:// www.entrepreneur.com/ article/285542
30,000
n/a
$3,059.12
http://www.shape.com/ lifestyle/beauty-style/thesen/a face-masks-were-madewinter-weathered-skin http://wwd.com/beautyindustry-news/beautyfeatures/farmacy-expandsn/a farm-to-face-skin-care-withjapan-qvclaunch-10715947/
PRESS STATUS – NOVEMBER 2016 CONFIRMED / PUBLISHED CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)
AD VALUE (CPM = cost per thousand aka the price of 1,000 advertisement LINK impressions on one webpage)
DATE
DATE
ARTICLE DESCRIPTION
RETAILER CREDIT
Organic Spa
November / December
Lip Bloom featured in the gift guide
125,000
FarmacyBeauty.com
$8,075
Entrepreneur
December
Honey Potion and quotes from Mark Veeder featured in "The Beauty Industry Gets Better"
614,553
Sephora, QVC
$62,625.00
ELLE Quebec (Canada)
December
Lip Bloom featured
80,926
Sephora
$8,789.71
The Kit Compact (Canada)
Holiday 2016
Honey Potion featured in zodiac product guide
125,000
Sephora
n/a
Modern Farmer
Winter 2016
Honey Salve featured in the Winter gift guide 2016-2017
35,000
FarmacyBeauty.com
n/a
Naturally, Danny Seo
Winter 2017
Honey Potion featured in gift guide
350,000
Sephora
$50,000.00
TOTAL - CONFIRMED PLACEMENTS
124,686,624
$749,873.61
FARMACY DIGITAL
 MARKETING REPORT November 2016
Traffic Report 16,059
16,036 12,880
11,472
11,135 9,916 8,453 7,132 4,584 2,007
13,480
6,388 6,237
9,134
13,373
11,601
Product Sales Report November 2016 resulted in the highest sales ever for Farmacybeauty.com, with customers purchasing over $36,000 of product.
$36,629
$20,868 $17,175 $15,176
$14,452 $12,465 $5,924 $6,580 $392
$1,825 $1,927
$3,874 $4,073 $4,004
$5,369 $3,016
Traffic Summary Traffic to Farmacybeauty.com experienced a boost at the end of the month due to the tradiIonally profit-driven weekend of Thanksgiving/Black Friday/Cyber Monday. The site experienced its highest number of both visitors and sales to date, with over 62K page views.
Traffic: 16,036 Visits: 63.1% New Visitors: Returning Visitors: 36.9% 62,166 Page Views: 3.88 Pages/Session: 3:04 Avg. Duration: 44.36% Bounce Rate:
Top 5 Pages: Home Page Shop Page 1 Shop Page 2 Cart Buzz Box
Top 5 Landing Pages: Home Page Honey Potion Sleep Tight Buzz Box My Shop
FarmacyBeauty.com TraďŹƒc Organic search and email were the primary drivers of sales on Farmacybeauty.com for the month of November. Almost 6,000 new users arriving through organic search, suggesting that SEO is becoming more eective. Conversation rates are up across the board. Default Channel Grouping
% New Sessions
Sessions
New Users
Bounce Rate
Pages / Session
Avg. Session Dura@on
Ecommerce Conversion Rate
Transac@ons
Revenue
Organic Search
8,684
68.51%
5,949
42.18%
3.90
3:03
3.09%
268
$14,650.04
2,065
21.17%
561
38.98%
5.48
4:21
11.96%
247
$13,443.43
Direct
2,286
71.74%
1,640
49.78%
3.52
2:50
2.97%
68
$3,837.03
Social
1,568
73.02%
1,145
47.83%
3.21
2:17
2.23%
35
$1,916.63
Referral
1,413
57.32%
810
53.57%
2.76
2:41
1.56%
22
$1,613.13
20
100%
20
0%
0.00
0:00
100%
20
$1,094.55
16,036
63.14%
10,125
44.36%
3.88
3:04
4.12%
660
$36,554.81
(Other)
Total
TraďŹƒc Conversion and Revenue by Device Default Channel Grouping
Mobile (Including Tablet)
Avg. Session Dura@on
Ecommerce Conversion Rate
Transac@ons
4.63
3:38
4.70%
178
43.90%
5.00
4:01
10.00%
136
705
29.50%
6.39
4:59
15.74%
111
$4,839.62
4,893
49.76%
3.34
2:35
1.84%
90
Mobile
$2,166.90
1,400
55.07%
3.21
2:33
2.36%
33
Direct
Desktop
$1,670.13
886
41.42%
3.99
3:18
3.95%
35
Referral
Desktop
$1,136.50
946
47.25%
2.79
2:58
1.69%
16
(Other)
Desktop
$1,094.55
20
0.00%
0.00
0:00
100%
20
Social
Desktop
$1,019.70
426
48.59%
3.57
2:59
4.23%
28
Social
Mobile
$896.93
1,142
47.55%
3.07
2:02
1.49%
17
Referral
Mobile
$476.63
467
66.38%
2.71
2:06
1.28%
6
$36,554.81
13,373
44.36%
3.88
3:04
4.12%
660
Revenue
Sessions
Organic Search Desktop
$9,810.42
3,791
32.39%
Mobile
$7,371.07
1,360
Desktop
$6,072.36
Organic Search Mobile Direct
TOTAL
Bounce Rate Pages / Session
Mobile conversion rates are substanIally below desktop conversion rates.
Referral TraďŹƒc is Converting Sessions
% New Sessions
Bounce Rate
Pages / Session
50
6%
3
48.00%
4.94
4:32
12%
6
$493.43
101
76.24%
77
45.54%
3.91
2:50
4.95%
5
$332.80
googleads.g.doubleclick.net
68
45.59%
31
66.18%
3.18
2:44
4.41%
3
$189.60
tpc.googlesyndicaIon.com
105
41.90%
44
74.29%
1.96
1:21
1.90%
2
$132.00
morethanturquoise.com
8
87.50%
7
37.50%
10.25
11:51
12.50%
1
$119.00
beautynewsnyc.com
2
100%
2
50%
23.00
20:19
50%
1
$106.50
yahoo.com
4
25%
1
25%
7.75
3:46
25%
1
$103.00
searchassist.verizon.com
1
100%
1
0%
6.00
3:06
100%
1
$48.00
web.mail.comcast.net
3
33.33%
1
0%
9.67
9:25
33.33%
1
$48.00
google.com
1
100%
1
0%
15.00
36:48
100%
1
$40.80
allure.com
4
100%
4
25%
7.00
2:54
0%
0
$0.00
amomlessordinary.com
1
100%
1
0%
7.00
5:22
0%
0
$0.00
amongmen.com
10
10%
1
40%
2.90
1:06
0%
0
$0.00
beautynyx.com
2
100%
2
50%
2.00
1:41
0%
0
$0.00
beauxbeautyblog.com
7
14.29%
1
42.86%
3.86
1:09
0%
0
$0.00
bestproducts.com
2
100%
2
50%
2.00
23:05
0%
0
$0.00
blavity.com
1
100%
1
100%
1.00
0:00
0%
0
$0.00
1,413
57.32%
810
53.57%
2.76
2:41
1.56%
22
$1,613.13
Source dealspotr.com musingsofamuse.com
Total
New Users
Avg. Session Dura@on
Ecommerce Conversion Rate
Transac@ons
Revenue
Individual Page Traffic Page
Pageviews
Bounce Rate
Home
10,707
26.90%
Shop
8,880
45.67%
Shop Page 2
3,982
56.67%
Cart
3,710
60.48%
Buzz Box
2,888
71.49%
Honey PoIon
2,461
73.53%
Shop Page 3
2,390
78.30%
Skin Savior Gi` Set
1,973
69.70%
Sleep Tight
1,943
76.91%
Honey Savior
1,690
66.94%
Checkout
1,641
58.97%
About Farmacy
1,632
60.96%
Perennial Picks Kit
1,521
75.35%
Reviews
898
56.57%
Skin Dew
882
56.57%
Eye Dew
757
78.29%
Invincible
740
68.61%
Rise ‘N Shine
730
63.77%
AnI-Aging Kit
723
70.07%
My Account
705
62.50%
62,166602
44.36%
TOTAL
Bounce rates are low, with the homepage bounce rate only 27%
Sales by product PRODUCT BUZZ BOX HONEY GIFT SET
SOLD 154
SLEEP TIGHT
78
HONEY SAVIOR
72
Perennial Picks
70
RISE ‘N SHINE
65
EYE DEW
61
DEEP MOISTURE Coconut Get Mask – Single Pack
57
Skin Savior Gi` Set
45
NEW DAY
43
CLEAR BLOOM
38
Renewing AnI-Aging Kit
36
INVINCIBLE
30
CLEAR DAY Coconut Get Mask Medley
27
HONEY POTION
25
SKIN DEW
25
BRIGHTENING Coconut Gel Mask Medley
24
DEEP MOISTURE Coconut Gel Mask Medley
21
NEW DAWN Coconut Gel Mask Medley
21
LAVENDER MINT LIP BLOOM
18
APPLE ROSEMARY LIP BLOOM
16
TOTAL
663
Farmacy’s new Buzz Box Honey Gi` Set was November’s top selling product, followed by Sleep Tight and Honey Savior. The Perennial Picks kit remains one of the top selling items, a trend which conInues despite the introducIon of several new gi` sets.
TraďŹƒc by Device Sessions
Bounce Rate
Pages / Session
Avg. Session Dura@on
Transac@ons
Revenue
Ecommerce Conversion Rate
mobile
7,860
63.58%
3.38
2:33
210
$11.916.50
2.67%
desktop
6,774
64.51%
4.39
3:35
378
$20,803.66
5.58%
tablet
1,402
54.07%
4.15
3:33
72
$3,834.65
5.14%
Total
16,036
63.14%
3.88
3:04
660
$36,554.81
4.12%
Device Category
November experienced an increase in traďŹƒc across all devices, with desktop conInuing to provide the highest number of sales. Mobile devices had the most sessions, resulIng in the second highest number of transacIons and revenue but have a lower conversion rate and session duraIon.
Demographics Age
Sessions
Bounce Rate
Pages / Session
Avg. Session Dura@on
Transac@ons
Revenue
Ecommerce Conversion Rate
25 - 35
4,075
42.82%
3.99
3:12
153
$7,407.13
3.75%
18 - 24
2,512
44.55%
3.74
2:56
74
$4,072.84
2.95%
35 - 44
1,967
47.18%
4.06
3:18
109
$6,420.13
5.54%
45 - 54
1,242
45.65%
3.98
3:00
61
$3,947.68
4.91%
55 - 64
818
44.01%
4.44
3:50
55
$3,220.57
6.72%
65+
217
47%
3.89
2:38
18
$834.60
8.29%
ContribuIon to Total TransacIons
Age
25 - 35 18 - 24 35 - 44 45 - 54 55 - 64 65+
Color
Coupons and Promotions Coupon Usage
Transac@ons
Sales Value
Email Sign Up 15% off
164
$9,476.16
Thanksgiving/Black Friday 20% OFF
346
$18,883.20
Thanksgiving Coupon • 192 Clicks
Black Friday Coupon • 172 Clicks
Cyber Monday Coupon • 198 Clicks
Coupons and Promotion Sales Effects Buzz Box Launch • 224 Clicks
Veterans Day Special • 256 Clicks
Skin Savior Launch • 193 Clicks
Farmacy Top Blog Posts Total Views: 128 / Average Time on Page: 8 minutes 04 seconds The Farmers Meet Farmacy 61 Page Views 1:34 Time on Page
Honey Salve is the Dry Skin Cure 38 Page Views 3:35 Time on Page
#HoneySavior Snacks: Golden Honey Buttercream By Rose Levy Beranbaum 29 Page Views 19:43 Time on Page
Website Top 5 Video Views
Website Top Video Views Name
Plays
Finishes
Average % Watched
Honey PoIon TesImonial by Amanda
278
175
95
Honey PoIon TesImonial by Njeri Harris
228
149
95
Farmacy Brand Video
177
87
82
Sleep Tight TesImonial Jasmine Rossol
168
124
96
Sleep Tight Video
159
59
87
Farmacy Echinacea GreenEnvy
146
34
72
Sleep Tight TesImonial by Kaily
121
92
98
HydraIng Coconut Gel Masks Video
104
37
77
Honey PoIon TesImonial by Whitney A La Mode
101
31
93
Invincible Serum Video
91
33
83
Honey PoIon TesImonial by Beauty by Jellybean
90
58
96
New Day Video
81
13
76
Eye Dew TesImonial by Aly
80
60
94
Sleep Tight TesImonial by Melissa
75
43
94
Rise 'N Shine TesImonial by Jess
69
61
90
Clear Bloom Video
64
19
94
HydraIng Coconut Gel Mask TesImonial by Kaily
64
37
79
New Day TesImonial by Kaily
59
33
94
Skin Dew TesImonial by JaaackJack
52
48
83
Invincible TesImonial by Kaily
42
35
96
YouTube Channel
Brand Testimonials
Demo: Sleep Tight
Demo: Skin Dew
Demo: Honey Savior
Demo: Honey PoIon
Demo: Eye Dew
Demo: HydraIng Coconut Gel Masks
Invincible TesImonial by Jess
HydraIng Coconut Gel Mask TesImonial by Jess
MulIple Product TesImonial by Melissa
Brand Testimonials
Mask TesImonial and Demo by Melissa
Mask TesImonial by Melissa
Sleep Tight TesImonial by Melissa
New Day TesImonial by Melissa
Skin Dew TesImonial by Melissa
Invincible TesImonial by Melissa
Invincible TesImonial by Kaily
Mask TesImonial by Kaily
Mask TesImonial 2 by Kaily
Facebook Page Reach Overall Page Reach From August 2015- November 2016
Month August
Organic Reach
Paid Reach
Total Reach
Total Reac@ons, Comments & Shares
New Likes
# of Posts
7,112
1,831
8,943
432
September
23,604
195,462
219,066
732
1,164
27
October
22,540
255,579
278,119
450
1,614
85
November
12,905
176,807
189,712
269
1,883
58
December
8,605
64,332
72,937
99
1,982
44
January
1,176
77,269
88,445
186
2,168
16
February
7,924
22,031
29,955
109
932
24
March
9,976
53,912
63,888
151
1,847
17
April
7,388
107,871
115,259
172
660
10
May
16,346
98,511
114,857
306
1,935
18
June
7,441
196,575
204,016
434
1,569
16
165,168
135,982
301,150
1,265
3,934
17
August
57,234
409,139
466,373
1,855
14,108
37
September
29,423
112,102
141,525
241
1,535
31
October
14,555
75,645
90.200
249
1,353
31
November
23,238
152,295
175,533
320
2,497
32
July
19
Facebook Top Boosted Posts People Reached: 64,338 | Total Reactions: 991 | Total Clicks: 658 Anit-Aging Kit Gif • 36,410 Reach • 83 Reactions/Comments/ Shares • 74 Post Clicks
Skin Savior KitLaunch • 20,491 Reach • 544 Reactions/Comments/ Shares • 258 Post Clicks
3 Free Deluxe Sample Deal • 7,437 Reach • 31 Reactions/Comments/ Shares • 29 Post Clicks
Facebook Top Organic Posts People Reached: 6,798 | Total Reactions: 26 | Total Clicks: 48 Black Friday Deal • 2,444 Reach • 12 Reactions/Comments/ Shares • 26 Post Clicks
Multitasking • 2,332 Reach • 6 Reactions/Comments/ Shares • 12 Post Clicks
New Day Grains • 2,022 Reach • 8 Reactions/Comments/ Shares • 10 Post Clicks
November Facebook Posts Date
Total
Total Organic Impressions Impressions Type Total Reach Organic Reach Paid Reach Paid Impressions Engaged Users 11/29/16 Photo 814 814 0 1320 1320 0 20 11/28/16 Photo 1458 1458 0 2152 2152 0 15 11/28/16 Photo 1231 1231 0 1819 1819 0 12 11/26/16 Photo 2022 2022 0 3035 3035 0 15 11/25/16 Photo 2444 2444 0 4068 4068 0 14 11/24/16 Photo 1890 1890 0 3172 3172 0 12 11/23/16 Video 958 958 0 1649 1649 0 56 11/22/16 Photo 2332 2332 0 4461 4461 0 12 11/21/16 Photo 1746 1746 0 3102 3102 0 13 11/21/16 Photo 1301 1301 0 2583 2583 0 54 11/19/16 Photo 636 636 0 1235 1235 0 16 11/18/16 Photo 711 711 0 1396 1396 0 6 11/17/16 Photo 709 709 0 1533 1533 0 7 11/16/16 SharedVideo 141 141 0 285 285 0 5 11/16/16 Link 143 143 0 280 280 0 5 11/15/16 Photo 832 832 0 2522 2522 0 12 11/14/16 Link 170 170 0 351 351 0 9 11/14/16 Photo 893 893 0 2746 2746 0 14 11/12/16 Link 317 317 0 493 493 0 4 11/12/16 Status 0 0 0 0 0 0 1 11/11/16 Photo 4754 487 4267 6239 1426 4813 204 11/11/16 Photo 7437 649 6788 8054 1225 6829 68 11/11/16 Link 20419 916 19503 36242 1617 34625 736 11/10/16 Photo 4645 684 3961 6858 1839 5019 60 11/8/16 Video 621 621 0 1516 1516 0 22 11/7/16 Photo 794 794 0 1837 1837 0 18 11/4/16 Photo 779 779 0 2071 2071 0 12 11/3/16 Video 36410 923 35487 46942 2037 44905 142 11/2/16 Photo 616 616 0 1533 1533 0 15 11/2/16 Link 374 374 0 604 604 0 17 11/1/16 Link 169 169 0 257 257 0 5 11/1/16 Photo 723 723 0 1959 1959 0 10 98489 28483 70006 152314 56123 96191 1611
Top Instagram Posts Total Posts: 38 I Total Likes: 9,376 I Total Followers: 10K Honey Potion Magnetic Spatula • 1,957 Views • 4,389 Impressions • 3,630 Reach • 301 Engagement
Thanksgiving 20% Off Promo • 342 Likes • 4,033 Impressions • 3,225 Reach • 347 Engagement
#noMakeupMonday @beautyblitz #regram • 233 Likes • 3,631 Impressions • 3,014 Reach • 233 Engagement
November Instagram Posts Date
Type
Likes/Views
Impressions
Reach
Engagement
11/1/16
Photo
187
2,697
2,213
188
11/1/16
Photo
216
3,398
2,875
222
11/2/16
Photo
242
3,383
2,719
249
11/3/16
Video
694
2,762
2,316
141
11/4/16
Photo
174
2,732
2,243
182
11/5/16
Photo
125
2,699
2,225
128
11/6/16
Photo
266
3,836
3,045
276
11/7/16
Photo
109
2,281
1,840
112
11/7/16
Photo
110
2,723
2,196
112
11/8/16
Video
594
2,835
2,246
122
11/8/16
Photo
135
2,383
1,900
137
11/9/16
Photo
132
2,470
2,009
133
11/10/16
Photo
75
2,147
1,682
75
11/11/16
Photo
256
3,383
2,757
264
11/11/16
Photo
265
3,526
2,880
272
11/12/16
Photo
67
2,611
2,141
72
11/13/16
Photo
139
2,687
2,255
140
11/14/16
Photo
191
3,097
2,444
202
11/14/16
Photo
220
3,045
2,507
228
November Instagram Posts Date
TOTAL
Type
Likes/Views
Impressions
Reach
Engagement
11/15/16
Photo
197
2,736
2,270
201
11/17/16
Photo
90
2,116
1,749
100
11/18/16
Photo
114
2,378
1,972
117
11/19/16
Photo
195
3,257
26,592
210
11/20/16
Photo
157
2,827
2,373
161
11/21/16
Photo
239
3,237
2,678
246
11/21/16
Photo
342
4,033
3,225
347
11/22/16
Photo
212
33,133
2,741
216
11/23/16
Video
1,957
4,389
3,630
301
11/24/16
Photo
113
2,336
1,956
122
11/24/16
Photo
223
3,295
2,807
234
11/25/16
Photo
207
3,344
2,847
213
11/26/16
Photo
181
2,760
2,288
181
11/27/16
Photo
133
2,956
2,427
137
11/28/16
Photo
223
3,631
3,014
233
11/28/16
Photo
80
2,013
1,682
84
11/29/16
Photo
164
2,875
2,470
168
11/29/16
Photo
240
2,758
2,418
244
11/30/16
Photo
112
2,028
1,723
115
9,376
140,797
115,355
6,885
Display Advertising Campaign 398,012 impressions 7,009 page visits $6,953.91 in revenue